---
title: "Kit Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is Kit the right Email Marketing solution for you? Explore 244 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/175000/ConvertKit/reviews/"
page_type: "reviews"
language: "en"
publication_date: "2026-09-29"
---

Kit

4.6 (244)

[View alternatives](https://www.capterra.com/p/175000/ConvertKit/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated September 29th, 2026

# Reviews of Kit

Ease of use

4.4

Customer Service

4.4

## Pros and Cons in Reviews

Faydra D. F

Most-Things-Web ConsultantInformation Technology and Services, Self-employedUsed the software for: Less than 6 months.

“Kit makes it SO super simple to create email content and send out email broadcasts that there are hardly any customization options.“

April 29, 2026

Faydra D. F

Most-Things-Web ConsultantInformation Technology and Services, Self-employedUsed the software for: Less than 6 months.

“The lack of a quick WYSIWYG-to-code toggle is frustrating if you are comfortable writing HTML/CSS directly, and the limited CTA/form/email design flexibility makes Kit feel less ideal for brands that need tighter visual control.“

April 29, 2026

Javier M

Oracle DBA - Teacher - Content CreatorInformation Technology and Services, 2 - 10 employeesUsed the software for: More than 2 years.

“I have Kit integrated with WP, LearnWorlds (previously with Patreon and Teachable) and I could tag all subscribers to drive campaigns to specific audiences.“

April 24, 2025

Faydra D. F

Most-Things-Web ConsultantInformation Technology and Services, Self-employedUsed the software for: Less than 6 months.

“That creates a real problem for bootstrapping solopreneurs. If you have invested many hours into learning all the INs and OUTs of Kit while building up to 10,001+ subscribers, you may feel held hostage once you surpass the 10K subscriber mark.“

April 29, 2026

Wren W

Owner and OperatorE-Learning, Self-employedUsed the software for: 1-2 years.

“The visual automation builder is easy to set up - new sign-ups drop into a sequence and get nurtured without me touching anything.“

June 20, 2026

Tracie B

Executive DirectorNon-Profit Organization Management, Self-employedUsed the software for: More than 2 years.

“The templates provided for paid subscribers are very basic, must be edited on a desk top, and the price increases significantly with subscriber amount but the features do not improve or change.“

February 19, 2026

AM

Andreea M

FounderMarketing and Advertising, Self-employedUsed the software for: More than 2 years.

“I really love all the features available and how easy it is to create forms, send out newsletter, resend to unopens, collect email addresses and even add a buy now button.“

October 29, 2024

DR

Dru R

CEOInternet, 2 - 10 employeesUsed the software for: 1-2 years.

“The poor value and way plan changes get billed, automatic on the way up and manual on the way down, is why I would not recommend them and I'm moving to another platform.“

June 17, 2026

## Showing most helpful reviews

Showing 1-25 of 244 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Tracie B.  
Executive Director  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Great for starting out with email marketing"

February 19, 2026

4.0

Good for a beginner and a small business owner! The large price increases as my email list grew was difficult on me as a small business owner.

Pros

Kit has a handful of premade templates that made getting started with email marketing and email list management easy to initiate. Kit made the process less overwhelming.

Cons

The templates provided for paid subscribers are very basic, must be edited on a desk top, and the price increases significantly with subscriber amount but the features do not improve or change.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

Reason for choosing Kit

It was recommended that I look further into the features of Kit for the price and Kit offered more features and an easier system.

Review Source

CD

Caleb D.  
Lifecycle Marketing Manager  
Computer Software  
Used the software for: 1-2 years

### "My Go-To ESP Recommendation For Creators "

November 10, 2025

5.0

Pros

Kit is an easy to use Email Service Provider that makes automation easy and understandable for any skill level. I also love that their customer support team is active and will reply with solutions quickly.

Cons

Kit has room for improvement in advanced features, but it's prioritization of ease of use easily outweighs that shortcoming.

Switched from

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

We switched for pricing, ease of use, and general reliability and support

Review Source

MZA

Muhammad Zohaib A.  
Talent Acquisition Officer  
Construction  
Used the software for: 1-2 years

### "KIT- The Best"

September 11, 2026

5.0

My overall experience remains very good with Kit software. It helped me building good customer relations, data management and many other things.

Pros

KIT provides good security for protecting business information and offers solid cost-effectiveness for managing customer-related activities. Its customer assistance helps users resolve issues, while email handling makes it easier to organize and communicate with leads. The software also supports efficient information management, flexible design personalization, and effective lead tracking to help businesses manage potential customers.

Cons

KIT software have some limitations in advanced customization and reporting, which make certain workflows less flexible. Some users may also find the learning curve slightly higher when setting up advanced lead and data management features.

Review Source

Faydra D. F.  
Most-Things-Web Consultant  
Information Technology and Services  
Used the software for: Less than 6 months

### "Kit's simplicity is both great and also a part of its weakness"

April 29, 2026

3.0

Let me start off with why I say that Kit's simplicity is both a strength and a weakness. The one client I have who uses Kit was having all kinds of issues with email deliverability. Keep in mind, this client has been using Kit since 2020 and has sent out 156 email broadcasts. The client only asked for my help with finding out what was going on in the last few weeks (April 2026). Her domain and email reputations were very good. Her SPF, DKIM and DMARC was set up properly. Since I did that back when I started working with her, I knew that wasn't the issue, but I double-checked those things again just to make sure I wasn't being negligent. Turns out the issue was that she did not have a sending domain set up and verified. I was floored. Since 2020, she'd been using a Gmail email address for sending out her email broadcasts, and then when Google and Yahoo! started enforcing their SPF/DKIM/DMARC rules and caused everyone else to follow suit that's when her deliverability and open rates tanked. I've been doing web work since 1999, and in every CRM and email marketing platform I ever used for my own purposes and/or setup up for clients I was immediately directed to set up a sending domain. That was the first thing that popped up, so it did not occur to me to first make sure my client had a valid sending domain set up. Again, keep in mind that my client has been working with Kit since 2020 and has sent out 156 email broadcasts. As soon as I took the five-to-seven minutes to set up the sending domain, everything was back up and running smoothly. In all my web work years, I have never used or had a client use Gmail or Hotmail or Yahoo! or any other non-domain-specific email address on my/their CRM/email marketing platform(s). Kit is easy to use, especially for creators who want to send broadcasts, build simple automations, manage subscribers with tags and avoid the confusion of duplicate list-based systems. Its autoresponders, sequences, landing pages and forms are genuinely strong, especially for creators, coaches, course sellers, newsletter writers and digital product sellers who need a clean system without a steep learning curve. Kit makes it SO super simple to create email content and send out email broadcasts that there are hardly any customization options. That is both helpful and limiting. If your goal is to get a simple message out quickly, Kit makes that painless. If your goal is tighter control over branding, layout, CTA styling or direct HTML/CSS editing inside the email editor, Kit starts to feel restrictive very quickly. The lack of a quick WYSIWYG-to-code toggle is frustrating if you are comfortable writing HTML/CSS directly, and the limited CTA/form/email design flexibility makes Kit feel less ideal for brands that need tighter visual control. Kit is clean and simple, but simple is not always enough when you are trying to make email content feel fully branded. The pricing is another sticking point. Kit’s up to 10K email subscribers on the free tier is generous on its face, especially because it includes landing pages, forms, broadcasts and tagging. But if you allow yourself to accumulate 10,000 subscribers on the free tier, subscriber 10,001 is going to cost you, as of the time of this review, either $116/mo or $1,390/yr. That creates a real problem for bootstrapping solopreneurs. If you have invested many hours into learning all the INs and OUTs of Kit while building up to 10,001+ subscribers, you may feel held hostage once you surpass the 10K subscriber mark. At that point, switching platforms may feel disruptive, but staying may suddenly become expensive. Overall, I think Kit is very good at what it is clearly built to do: help creators grow and email an audience without getting buried in technical complexity. But it is not the best fit for every small business, and it is not the platform I would automatically recommend when customization, reply-routing flexibility, advanced reporting or budget-sensitive scaling are high priorities.

Pros

I've only dealt with the free plan while working with one of my clients. Kit makes it super simple to create email content and send out email broadcasts. You also do not have to duplicate the same user across multiple lists. You can simply use tagging to have one subscriber on more than one list. Customer support is speedy and useful.

Cons

On the free tier, customization options are limited. Also, the entry price to the first paid tier is much more than with other email marketing platforms. Going from $0 to (at the time of this review) $33/mo or $390/yr is not budget-friendly to bootstrapping solopreneurs, and I primarily work with bootstrapping solopreneurs. Also, you are not allowed to use one email for sending and another email as "reply-to" on ANY plan, free or paid.

Review Source

DR

Dru R.  
CEO  
Internet  
Used the software for: 1-2 years

### "Extractive Behavior over 3 Years"

June 17, 2026

2.0

Decent product that's decaying and extractive business practices. The poor value and way plan changes get billed, automatic on the way up and manual on the way down, is why I would not recommend them and I'm moving to another platform.

Pros

The sending is reliable and the editor is clean. Deliverability held up across three years and steady volume. As an email and automation tool it does the core job well.

Cons

Kit is slow to update the product and automates billing in one direction, the one that charges more. When my list crossed a tier in January 2024, it upgraded my plan and billed a prorated charge the same day. When I pruned inactive subscribers and dropped back under the tier, the higher price held. Support confirmed from their own logs that I should have been on lower tiers from June 2025 through January 2026, about $936 in overcharges. But their refusal is consistent with the extractive behavior seen in price raises without feature development.

Switched from

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

Email deliverability issues with Mailerlite

Review Source

Javier M.  
Oracle DBA - Teacher - Content Creator  
Information Technology and Services  
Used the software for: 2+ years

### "The best email platform for my needs."

April 24, 2025

5.0

Fully satisfied. Not planning to move to another platform and never were for more than five years being an active customer with a medium size subscriber list (between 1.000 and 2.5000 subs).

Pros

I moved from MailChimp. I increased the open conversions from 20% to 40% with the same list. I like the automations and sequences, and the segmentation and tagging features. I have Kit integrated with WP, LearnWorlds (previously with Patreon and Teachable) and I could tag all subscribers to drive campaigns to specific audiences.

Cons

It takes a while to really understand how to manage how sequences and visual integrations work.

Alternatives considered

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

Reason for choosing Kit

I tested ConvertKit and I like it with the first steps I did seeing a much better conversion email opens.

Review Source

VI

Vanessa I.  
Registered Dietitian  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Easy to Use option for Email lists, newsletters, and funnels"

May 22, 2025

5.0

Overall it's easy to use and I would recommend it for a fairly inexpensive option for email management, funnels and more.

Pros

It's very easy to use, most things I can do intuitively, and if not, then there are easy-to-follow videos to walk me through.

Cons

I wish I could edit the templates a bit more. I wish it incorporated more drag and drop and add like canva into it's templates for lead magnets and more.

Reason for choosing Kit

I was in a course where she was using kit and recommended it

Switched from

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Systeme.io](https://www.capterra.com/p/198994/Systeme/)

looking for a more intuitive and cheaper option

Review Source

Wren W.  
Owner and Operator  
E-Learning  
Used the software for: 1-2 years

### "Great for automated lead follow-up"

June 20, 2026

5.0

It's been the backbone of my course marketing. Once my follow-up sequences were set up they basically run themselves, which is exactly what I needed as a one-person business.

Pros

I run an online course for wedding pros and Kit handles all my lead follow-up. The visual automation builder is easy to set up - new sign-ups drop into a sequence and get nurtured without me touching anything. Tagging keeps my leads organized by where they are in the funnel, and the emails actually land in inboxes.

Cons

Reporting is pretty basic and the landing page templates feel dated. Pricing climbs fast as your subscriber list grows.

Review Source

VR

Verified Reviewer  
Government Relations Coordinator  
Government Relations  
Used the software for: 6-12 months

### "Kit is a must have!!! "

April 6, 2026

5.0

We are very happy with Kit and believe it compares well if not better to its competitors. You can seamlessly design in the platform and deploy dynamic elements in email campaigns.

Pros

Kit is very easy to personalize to our organization's style. It allowed us to have seamless communications with our audience and preserve a fluid style from our website to our communications. Kit also allowed us to gather impactful data on the successes or pitfalls of our different email campaigns--thus allowing us to improve our communications.

Cons

Occasionally, the user interface was clunky and led to avoidable mistakes, but most of this was more user error than an actual problem with Kit itself.

Review Source

SB

Sabre B.  
Systems Strategist  
Internet  
Used the software for: 1-2 years

### "Email marketing tool for creators "

March 28, 2026

5.0

I loved using it to start my email marketing journey. It was easy to use and there was a lot of a resources and support l

Pros

It was easy to use. I love the UI of it and the free plan was up to 10,000 subscribers. It also integrated well with a lot of other tools. I also liked the creator profile and the link in bio. Great for those who don’t have a website yet. And is just getting started. You could run your entire business with kit

Cons

I didn’t like the automation limits in the free plan and I that there isn’t an app. But overall, it’s so easy to use

Review Source

VR

Verified Reviewer  
Life and Career Coach, HR Consultant  
Professional Training & Coaching  
Used the software for: 6-12 months

### "Software Simple, Layouts Limited"

June 16, 2025

4.0

Pros

Integrations with HubSpot; system was very user-friendly--helpful for people just beginning their business and email marketing system!

Cons

Design and layout options were limited for emails, and it's hard to test conditional formatting / rules for each email.

Reason for choosing Kit

Recommended by my business coach who used it for her practice

Review Source

ED

Emily D.  
Small Business Owner - Sole Proprietor  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "I LOVE Kit"

November 1, 2024

5.0

Overall, ConvertKit has been extremely valuable in my small online business. The customer service is fantastic. They even allowed me to downgrade after I tried the paid version for a few months. This was really kind and I definitely appreciate their understanding that my business was just not making the income at the time. When I’m ready, I’ll upgrade to the paid version.

Pros

It’s simple to use. I have no computer skills and I feel like I can create beautiful emails for my business is just a few clicks.

Cons

Honestly, nothing at all. There is not one flaw I can think of.

Switched from

[OfferingTree](https://www.capterra.com/p/179634/OfferingTree/)

I still use OfferingTree as my website, but Kit just offers so much more features, including beautiful landing pages and forms and professional emails.

Review Source

MH

Monica H.  
Executive Director  
Professional Training & Coaching  
Used the software for: 1-2 years

### "ConvertKit saves time, effort and money. Check it out."

July 5, 2023

5.0

I've had a great experience. There is a bit of a learning curve when you first start, but CK is a powerful email marketing tool with loads of customizations and automations that make it worth the time to learn it.

Pros

CK allows me to tag my subscribers so easily which then allows me to send customized content to each set of subscribers. I also love the email templates that make my weekly emails easy to complete. The extensive library of training resources are SO helpful when I have a question.

Cons

CK is pretty technical so you have to have more of a systems/logistical brain to use it. If you're used to drag/drop, point/click, you may be a little intimidated by parts of CK. It all works well but requires a bit more technical skill that I needed for Constant Contact. It's totally worth it for me though!

Alternatives considered

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

Reason for choosing Kit

CK is a more robust tool and it integrates easily with all the parts of my WP website - Wishlist Member and WooCommerce.

Switched from

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

CK is a more robust tool and it integrates easily with all the parts of my WP website - Wishlist Member and WooCommerce.

Review Source

MG

Michelle G.  
Founder, Course Creator  
Marketing and Advertising  
Used the software for: 2+ years

### "Best email marketing platform I've found for marketing my online courses"

February 11, 2021

5.0

Great experience overall. My sales are better because I can be super specific with who I'm emailing, based on their interests (links they've clicked, courses they're already enrolled in, etc.). I love that I can market specifically instead of blasting every sales email to every subscriber blindly. And I know my subscribers appreciate this, too.

Pros

I love that ConvertKit has so many capabilities. There are a million different ways you can tag or segment your audience, and it integrates with the other platform I use for selling my online courses, Thinkific. I really love that together with Thinkific, it knows which email subscribers have purchased what, and their interest (all based on tags I set up). I also love the step-by-step instructions that ConvertKit provides for setting up these processes.

Cons

There's a tiny learning curve when you first get into it. There are a LOT of features and capabilities, but once you get the hang of the basics you'll realize how much you can do with ConvertKit. Plus, there are great step-by-step tutorials offered by ConvertKit. And their Help Desk is actually helpful!

Alternatives considered

[GetResponse](https://www.capterra.com/p/153948/GetResponse/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/)

Reason for choosing Kit

ConvertKit is not cheap, but it's well worth the investment, and for everything it is able to do, it's a way better price than the other email marketing platforms I looked at.

Switched from

[Mad Mimi](https://www.capterra.com/p/140718/Mad-Mimi/)

ConvertKit has many more features / more capabilities than Mad Mimi. Mad Mimi is a great platform for what it does - but it's pretty basic. I wanted something where I could get specific and nitty-gritty with my sales funnels.

Review Source

NS

Nicola S.  
CEO  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Solid email marketing platform for all sizes of business"

February 18, 2023

5.0

Using convertkit allowed to me to grow my email subscribers and nurture my relationship with them as I could create great automation sequences and build funnels to best serve my audience

Pros

User friendly interface and the majority of features most small businesses will need to perform their email marketing

Cons

As the company grew the price became higher without significant improvement in the product

Alternatives considered

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

Reason for choosing Kit

Convertkit had all the features I required at a lower price

Review Source

RR

Rebecca R.  
Graphic Designer  
Design  
Used the software for: Less than 6 months

### "It's a little pricey!!"

February 23, 2025

4.0

It is user-friendly so I can take care of everything that I need to handle the email list and therefore I get much more productive

Pros

It is very convenient to build the emails with the drag and drop feature. Furthermore, it is cool to activate the automation feature and my time of the task is saved

Cons

Nevertheless, looking at all the benefits of the system, I still think that it is worth it

Review Source

KG

Kimberly G.  
Owner  
Alternative Medicine  
Used the software for: 2+ years

### "Great product, easy to use!"

January 8, 2025

5.0

Pros

Kit is so intuitive and easy to use especially for this technologically impaired Gen X user!

Cons

There's nothing that I don't like about Kit!

Reason for choosing Kit

I found Kit more intuitive and simple to use

Review Source

MT

Mo T.  
Sales and Partnerships Manager  
E-Learning  
Used the software for: 6-12 months

### "Great for newsletters!"

March 25, 2022

5.0

Overall, ConvertKit is our current mailing provider for our newsletter. We've grown accustomed to it to and use it weekly for our newsletter sends and daily on my end for metrics reporting and analysis. It's easy to use, not overly complicated - yet full of useful features - and really helps us communicate with our beloved, amazing audience. The custom code feature is a particular favourite as well as the metrics breakdown and reporting. I personally and genuinely enjoy the ease of use the most in a metrics-reporting context and certainly think it's a good contender for newsletters and mailing lists.

Pros

The ease of use of Convertkit is the most useful aspect of this tool. Your metrics are in good view for when you need to determine campaign success, it has tonnes of features ranging from things like templates to custom code which makes content creation a breeze and it's usability makes it easy even for a novice like me to use!

Cons

I think pricing could be improved a tad particularly as there are more competitive providers in the market with more affordable ranges. I think this may put off a lot of first time creators in particular, especially those who are initially starting out, however it's still fairly reasonable. Furthermore, and this could be completely my technical illiteracy speaking, I think features like integrations for things like real time metrics updates for client/customer facing landing pages could be a cool addition. For instance, I was looking into a function where I could display our subscriber count that would update in real time on the website in accordance with the number of subscribers we're getting on the daily, however couldn't find a way to do this.

Review Source

AS

Aimee S.  
Director  
Alternative Medicine  
Used the software for: Less than 6 months

### "This software helps me write more emails."

August 31, 2022

5.0

Overall my experience with convert Kit has been excellent. I also had an issue with my bill and their customer service is just fast and superb I can’t say enough about the experience I had with customer service is really cemented my decision and confirmed that I made a good choice by changing to the software.

Pros

It was really easy to use, it was really easy to set up, it was really easy to transition all my emails from my old email management system. Also every experience I’ve had with customer service so far has been excellent. They respond fast and I just feel like they really worked a lot to help me when I had problems.

Cons

Right now I haven’t found anything that’s been difficult to use or any features that I wish were included. This is a pretty cut and dry service I write email campaigns every week and they deliver them so it does exactly what I needed to do.

Review Source

Shivansh B.  
Founder & CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "A fast and trustworthy email marketing tool..."

September 16, 2022

5.0

Pros

I first saw Pat Flynn using ConvertKit and the process really seemed very smooth to me. I started using ConvertKit and never regretted it. You feel like you're using an extraordinary tool that seems to be running on its own. Very easy to configure and send email campaigns, amazing support team, a very straightforward interface, great speed, and decent pricing.

Cons

The pricing is not the most affordable if we jump into the marketing and email marketing tool world but is actually considerable. Other than this, my only concern is with putting together the signup forms and landing pages. It's not as great as tools like ClickFunnels, Leadpages, etc., but is still better than AWeber and GetResponse (is what I feel).

Review Source

VR

Verified Reviewer  
Home Inspector  
Real Estate  
Used the software for: 6-12 months

### "Great Option for the Solopreneur"

April 19, 2019

5.0

I use this service for a relatively small email list I just started, and it works really well for the price. I use the optin forms and email sequences to gain more email subscribers on a regular basis. I also love that I can create really simple and easy to design automation flows between opt-ins and my general email newsletter. This is something I use on a daily basis.

Pros

I recently switched over to ConvertKit from another service after reading positive reviews. I like their format for sending emails to subscribers so much more than any other platform I've used. The emails are really modern looking and simple, so they're appealing to my audience when I send them. I also like that I can simply reuse my last email and make changes to just the content. It makes sending a weekly email really simple. Another huge benefit to me is that I can segment my subscribers into different groups that allows me to send targeted emails in a more efficient fashion. I also track users who have purchased a product so I don't send them emails about the product they've bought. This software is an all in one, which I really like. Meaning, I am able to create an optin form, email sequence and product download all in one with this software. I love that it keeps everything really organized in this fashion.

Cons

Some of the ways to organize subscribers are a little confusing to a newbie. You can sort them into segments as well as mark users with tags. I wish it were more clear what each one did at first glance. I also wish there were more options to design the optin forms. They are pretty basic and there isn't a lot of room for creativity, but they are still functional.

Review Source

VR

Verified Reviewer  
Entrepreneur  
Internet  
Used the software for: 1-2 years

### "Use it pretty much everyday"

October 29, 2020

5.0

Pros

I've tried pretty much every email marketing platform under the sun and for me Convertkit is leagues above the rest, mostly in useability. I'm after software that's simple (most providers make you go through 100 unnecessary steps to send a simple broadcast or set up an automation) but also powerful. Simply because of ease of use and everything just works, it's the best option. Other platforms promise a frustrating future.

Cons

It is fairly expensive, though they've gotten a free tier now which is great. I wish they had better reporting that wasn't exclusive to the pro option. And their customer support... it used to be good but over the past year or so it's really fallen in the hole. They take ages (as in days per response that may or may not have solved the problem) to get back to you, and instead of getting back to you they have a whole 'triage team' who come back after a few days to say they've recieved it and someone will take care of it. It's really stupid. That could be taken care of by a bot, and they should have hired more support instead of more middle management. It's just weird. Hopefully it's just a phase and they return to what it was.

Alternatives considered

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Brevo](https://www.capterra.com/p/132996/brevo/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/)[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)

Review Source

MB

Mia B.  
owner  
Online Media  
Used the software for: 2+ years

### "Convertkit is my email service provider. Here's why..."

February 8, 2019

5.0

Pros

Like most brand new online entrepreneurs I started off with Mailchimp which is free. As I grew my list and my marketing techniques I needed something more robust with more options to segment out my list (not really done with the free platforms). I now have so many sequences and segments that are completely automated and my list has been actively growing. ConvertKit is "customer-based" instead of "list-based" meaning that I can send emails out to specific people who have taken specific actions rather than emailing an entire list of people reglardless of their actions and losing subscribers by sending irrelevant emails to the wrong people. Each subscriber is tagged based on a link they clicked, a form they subscribed through (freebie), a purchase they made from me, and SO much more. I even have tags set up when I'm running a webinar to see who watched the whole thing, who didn't show up at all, and who watched the replay. There are just so many options.

Cons

This is not an intuitive software initially- especially if you're coming from a list-based provider like Mailchimp. There will be mistakes and there will be a learning curve. But that comes along with running a business. Luckily, the chat and email customer service is generally pretty active and helpful. I've used them a lot.

Review Source

AF

Andrea F.  
Executive Director  
Education Management  
Used the software for: 1-2 years

### "Automate Your Email Marketing & Stand Out "

July 1, 2023

5.0

Pros

This is my favorite email tool of all time, and I've tried many. I'm not a fan of any email blasts that feel impersonal or boring. The customizable templates, audience tags, and sequences by action all work together beautifully with ConvertKit. Highly recommend switching over if you're using MailChimp.

Cons

I'd like it to be easier to embed videos and more options for image sizing without coding.

Review Source

VR

Verified Reviewer  
CEO  
Alternative Dispute Resolution  
Used the software for: 2+ years

### "I don't know why we bothered with any other service. ConvertKit outpaces the rest."

August 10, 2022

5.0

Pros

Constant free trainings. Customer service is amazing. The conferences! The community! The entire company leadership, values and constant striving to improve.

Cons

It's hard to come up with much I don't love about CK. Integration with Teachable is challenging because Teachable uses one field for first and last name, so it doesn't automatically parse them out. Not CK's fault, tho.

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