Fixel

Pros: First and foremost - it delivers big-time. Fixel works exactly as promised - the top quality audience as identified by Fixel consistently shows better results in terms of CPA and ROAS compared to any other remarketing segment. In addition, it's so easy to implement and use! Just drop a small line of code, sit back and watch ys Fixel start collecting data directly within your marketing platform, ready to be put into good use. And of course - the results... it actually works!

Cons: I think the user dashboard can be better, maybe provide a little more information or insights regarding the collected audience. The tools itself does the job perfectly, but it never hurts to have more insights regarding your website visitors.

Overall: Fixel has enabled me to easily segment my website visitors into quality groups scale my campaigns' ROAS very fast while saving me hours of time-consuming analysis trying to figure out the best metrics upon which I should focus. Adding to it the large knowledge base they provide in order to help you get started easily and wonderful customer support, it's one of the simplest and most useful marketing tools I have ever used

Pros: When running remarketing, we used to have only 2 choices - guess what the best-performing audiences would be, or run lengthy post hoc analyses (that might not hold true a month from now) to define our best audiences.

Fixel simplified that - no need to spend tons of time creating multiple audiences, no need to run regular analysis - it just finds the best users, in real time, and moves them into intelligently bucketed remarketing lists.

The results speak for themselves - higher conversion rates, lower CPL, and - importantly - higher conversion volume because we're finding high-performing users we would have otherwise missed.

Cons: I'd love to be able to peek under the hood to see the signals used to define audiences, so we can decide if there's a signal we'd like to ignore.

Overall: It's important to note also that the team at Fixel has been super-responsive and able to solve our support requests with no follow-up on our side.

Pros: the ease of setting several segments of your website users based on engagement factors

Cons: it a bit of a black box so although it is working great you are not sure what is the segmentation is based on

Overall: Great for creating retargeting groups and also a great tool to create good quality look-alike seeds (on Facebook)

Pros: I've been using Fixel for a few months now for my Facebook ads campaigns. It was very easy to implement using GTM and start building audiences based on user behavior on-site. When I started running campaigns using the Fixel audiences I was able to reach a much lower CPA than a standard remarketing campaign. I also use it to expand my reach using lookalike audiences. Bottom line - a great tool to improve targeting on Facebook ads, very efficient and easy to use.

Cons: Take into consideration you need a certain amount of traffic to get started

Pros: The ability to understand who are our most valuable users, before they made their first purchase. This ability allows a smarter distribution of campaign budgets, allowing us to focus on users with higher probability to make a purchase.

Cons: The fact that they are a startup makes it a bit difficult to persuade clients to implement their solution.

Overall: Ease of use, great customer support.

Pros: Easy to implement. Does the segmenting work automatically for you. Integrates well with Google Tag Manager, Facebook and Google Ads!

Cons: Initial code implementation can be tricky

Pros: As a marketer work with pixel is one of the most important things to do re-targeting to utilize all the traffic that already consider your product/service

Cons: It takes a few hours to understand the platform

Overall: Great! 10/10

Pros: Fixel provides functionality that was missing from bigger, more mature and comprehensive tools

Cons: When first on-boarded, about a year ago, the offering was still messy and the need for Fixel's solution wasn't as evident.

Pros: Audiences run across all our platforms with unified messaging

Onboarding was painless, continued working on our existing ad platforms and campaigns

Cons: Requires understanding of remarketing and lookalike concepts, not suitable for advertisers that aren't fluent in these

Overall: This little gem changed our approach to measuring paid media engagement. We can now easily identify down/up funnel users and drive them to convert confidently

Can also do lookalikes but the main value we got was for laser accurate retargeting

Pros: The ease of use and the results that came after using the product.

Cons: There really wasn't anything that I disliked, the product is great and allows you to do exactly what it's meant to do.

Overall: Smarter segmentation when it comes to remarketing campaigns, 3x on remarketing campaigns as they state is an understatement.