# Fixel Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Fixel Software - reviews, pricing plans, popular comparisons to other Customer Data Platform products and more.

Source: https://www.capterra.com/p/175165/Fixel

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# 

 Fixel Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 26, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Fixel

## What is Fixel?

Fixel is a fully automated segmentation tool that ranks your website audience based on their level of engagement. Our platform learns how users interact with your site, and by applying advanced machine learning algorithms, we highlight only those visitors that matter most.

## What is Fixel used for?

[Customer Data Platform](https://www.capterra.com/customer-data-platform-software/)

Top alternative

Featured

Overall rating

Based on 11 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$99

Per Feature, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Fixel?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://fixel.ai&name=Fixel)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Fixel

4.8 (11)

VS.

[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting Price

$99

Per Feature, Per Month

Starting Price

$16

Usage Based, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.8 (11)

Ease Of Use

4.6 (282)

Value For Money

5.0 (11)

Value For Money

4.5 (166)

Customer Service

4.8 (11)

Customer Service

4.6 (213)

## Fixel alternatives

[4.1 (317)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

78%

of reviewers

rated it above 4 stars

[4.5 (3,042)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

Starting price

$19.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

Highest Rated

[ContactPigeon](https://www.capterra.com/p/168153/ContactPigeon/)

[5.0 (282)](https://www.capterra.com/p/168153/ContactPigeon/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/168153/ContactPigeon/)

[DESelect](https://www.capterra.com/p/197534/DESelect/)

[4.6 (37)](https://www.capterra.com/p/197534/DESelect/reviews/)

Starting price

$750.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

92%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/197534/DESelect/)

[View all alternatives](https://www.capterra.com/p/175165/Fixel/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Audience Targeting

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Behavior Tracking

Track visitors'/audience's responses across web pages and other optimized content

Campaign Analytics

Track and interpret campaign performance metrics

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Customer Segmentation

Process of dividing customers into groups based on common characteristics

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Fixel 9 features

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Track visitors'/audience's responses across web pages and other optimized content

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Process of dividing customers into groups based on common characteristics

Tracks metrics that provide insight into how a user interacts with any interface or product

Adjust communications based on previous interactions or personal preferences

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Set up connections to third-party platforms to improve business processes

Features

4.6 (11)

4.6

Based on 11 reviews

## Pricing

Value for money

5.0 (11)

Free Trial

Basic

$99.00

Per Feature,Per Month

Value for money

5.0 (11)

5.0

Based on 11 reviews

## Integrations

[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[

Meta for Business](https://www.capterra.com/p/213257/Facebook/)[

Twitter/X](https://www.capterra.com/p/214056/Twitter/)[

LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[

Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)

## Support, customer service and training options

Customer Service

4.8 (11)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.8 (11)

4.8

Based on 11 reviews

## User reviews

Overall rating

4.8

Based on 11 reviews

Filter by rating

5(9)

4(2)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

AH

April H.

Google Ads Specialist

Computer Software

### "Why you should use Fixel"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

8/10

May 18, 2021

Pros

Fixel is a software that I found easy to learn how to use. It made creating my ads much easier and the price was very affordable. It helped me create more valuable audiences which helped create an ad to cater to the right people.

Cons

I did not find any struggles in my use of this software.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

KG

Konstantin G.

User Acquisition Manager

Health, Wellness and Fitness

### "Easy to set up, does the heavy lifting for you"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

May 11, 2019

Pros

Easy to implement. Does the segmenting work automatically for you. Integrates well with Google Tag Manager, Facebook and Google Ads!

Cons

Initial code implementation can be tricky

Reasons for choosing Fixel

No other products that do anything similar

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Founder

Marketing and Advertising

### "Fixel Rocks!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 6, 2019

Smarter segmentation when it comes to remarketing campaigns, 3x on remarketing campaigns as they state is an understatement.

Pros

The ease of use and the results that came after using the product.

Cons

There really wasn't anything that I disliked, the product is great and allows you to do exactly what it's meant to do.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

IW

Itay W.

Head of Demand Gen

Marketing and Advertising

### "Segmentation made easy"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

May 6, 2019

Great for creating retargeting groups and also a great tool to create good quality look-alike seeds (on Facebook)

Pros

the ease of setting several segments of your website users based on engagement factors

Cons

it a bit of a black box so although it is working great you are not sure what is the segmentation is based on

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Director of Acquisition

Legal Services

### "Takes the guess-work out of remarketing audiences"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 6, 2019

It's important to note also that the team at Fixel has been super-responsive and able to solve our support requests with no follow-up on our side.

Pros

When running remarketing, we used to have only 2 choices - guess what the best-performing audiences would be, or run lengthy post hoc analyses (that might not hold true a month from now) to define our best audiences. Fixel simplified that - no need to spend tons of time creating multiple audiences, no need to run regular analysis - it just finds the best users, in real time, and moves them into intelligently bucketed remarketing lists. The results speak for themselves - higher conversion rates, lower CPL, and - importantly - higher conversion volume because we're finding high-performing users we would have otherwise missed.

Cons

I'd love to be able to peek under the hood to see the signals used to define audiences, so we can decide if there's a signal we'd like to ignore.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

GR

Guy R.

VP of Marketing

Internet

### "Great product"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 30, 2019

Pros

I've been using Fixel for a few months now for my Facebook ads campaigns. It was very easy to implement using GTM and start building audiences based on user behavior on-site. When I started running campaigns using the Fixel audiences I was able to reach a much lower CPA than a standard remarketing campaign. I also use it to expand my reach using lookalike audiences. Bottom line - a great tool to improve targeting on Facebook ads, very efficient and easy to use.

Cons

Take into consideration you need a certain amount of traffic to get started

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

YS

Yonatan S.

CMO

Computer Software

### "Fixel feedback"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 30, 2019

This little gem changed our approach to measuring paid media engagement. We can now easily identify down/up funnel users and drive them to convert confidently Can also do lookalikes but the main value we got was for laser accurate retargeting

Pros

Audiences run across all our platforms with unified messaging Onboarding was painless, continued working on our existing ad platforms and campaigns

Cons

Requires understanding of remarketing and lookalike concepts, not suitable for advertisers that aren't fluent in these

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

CMO

Marketing and Advertising

### "I just love it"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 30, 2019

Great! 10/10

Pros

As a marketer work with pixel is one of the most important things to do re-targeting to utilize all the traffic that already consider your product/service

Cons

It takes a few hours to understand the platform

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

OC

Or C.

PPC Team Leader

Marketing and Advertising

### "Remarketing on steroids"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 30, 2019

Fixel has enabled me to easily segment my website visitors into quality groups scale my campaigns' ROAS very fast while saving me hours of time-consuming analysis trying to figure out the best metrics upon which I should focus. Adding to it the large knowledge base they provide in order to help you get started easily and wonderful customer support, it's one of the simplest and most useful marketing tools I have ever used

Pros

First and foremost - it delivers big-time. Fixel works exactly as promised - the top quality audience as identified by Fixel consistently shows better results in terms of CPA and ROAS compared to any other remarketing segment. In addition, it's so easy to implement and use! Just drop a small line of code, sit back and watch ys Fixel start collecting data directly within your marketing platform, ready to be put into good use. And of course - the results... it actually works!

Cons

I think the user dashboard can be better, maybe provide a little more information or insights regarding the collected audience. The tools itself does the job perfectly, but it never hurts to have more insights regarding your website visitors.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

TS

Tal S.

Executive Regional Director

Higher Education

### "Early Adopter turned advocate "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

April 30, 2019

Pros

Fixel provides functionality that was missing from bigger, more mature and comprehensive tools

Cons

When first on-boarded, about a year ago, the offering was still messy and the need for Fixel’s solution wasn’t as evident.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/175165/Fixel/reviews/)

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