# Fixel Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Fixel Software - reviews, pricing plans, popular comparisons to other Customer Data Platform products and more. Source: https://www.capterra.com/p/175165/Fixel --- # Fixel Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Fixel ## What is Fixel? Fixel is a fully automated segmentation tool that ranks your website audience based on their level of engagement. Our platform learns how users interact with your site, and by applying advanced machine learning algorithms, we highlight only those visitors that matter most. ## What is Fixel used for? [Customer Data Platform](https://www.capterra.com/customer-data-platform-software/) Top alternative Featured Overall rating Based on 11 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $99 Per Feature, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Fixel?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://fixel.ai&name=Fixel) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Fixel 4.8 (11) VS. [4.4 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/) Starting Price $99 Per Feature, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (11) Ease Of Use 4.3 (59) Value For Money 5.0 (11) Value For Money 4.1 (49) Customer Service 4.8 (11) Customer Service 4.4 (54) ## Fixel alternatives [4.1 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 78% of reviewers rated it above 4 stars [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars Highest Rated [ContactPigeon](https://www.capterra.com/p/168153/ContactPigeon/) [5.0 (285)](https://www.capterra.com/p/168153/ContactPigeon/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/168153/ContactPigeon/) [DESelect](https://www.capterra.com/p/197534/DESelect/) [4.6 (37)](https://www.capterra.com/p/197534/DESelect/reviews/) Starting price $750.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/197534/DESelect/) [View all alternatives](https://www.capterra.com/p/175165/Fixel/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Campaign Analytics Track and interpret campaign performance metrics Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Campaign Segmentation Group campaigns by project, client, or campaign for better management. Customer Segmentation Process of dividing customers into groups based on common characteristics Fixel 10 features Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Track visitors'/audience's responses across web pages and other optimized content Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Group campaigns by project, client, or campaign for better management. Process of dividing customers into groups based on common characteristics Tracks metrics that provide insight into how a user interacts with any interface or product Adjust communications based on previous interactions or personal preferences Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Set up connections to third-party platforms to improve business processes Features 4.6 (11) 4.6 Based on 11 reviews ## Pricing Value for money 5.0 (11) Free Trial Basic $99.00 Per Feature,Per Month Value for money 5.0 (11) 5.0 Based on 11 reviews ## Integrations [ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/)[ LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[ Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/) ## Support, customer service and training options Customer Service 4.8 (11) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (11) 4.8 Based on 11 reviews ## User reviews Overall rating 4.8 Based on 11 reviews Filter by rating 5(9) 4(2) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent AH April H. Google Ads Specialist Computer Software ### "Why you should use Fixel" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 May 18, 2021 Pros Fixel is a software that I found easy to learn how to use. It made creating my ads much easier and the price was very affordable. It helped me create more valuable audiences which helped create an ad to cater to the right people. Cons I did not find any struggles in my use of this software. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KG Konstantin G. User Acquisition Manager Health, Wellness and Fitness ### "Easy to set up, does the heavy lifting for you" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 May 11, 2019 Pros Easy to implement. Does the segmenting work automatically for you. Integrates well with Google Tag Manager, Facebook and Google Ads! Cons Initial code implementation can be tricky Reasons for choosing Fixel No other products that do anything similar Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Founder Marketing and Advertising ### "Fixel Rocks!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 6, 2019 Smarter segmentation when it comes to remarketing campaigns, 3x on remarketing campaigns as they state is an understatement. Pros The ease of use and the results that came after using the product. Cons There really wasn't anything that I disliked, the product is great and allows you to do exactly what it's meant to do. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. IW Itay W. Head of Demand Gen Marketing and Advertising ### "Segmentation made easy" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 6, 2019 Great for creating retargeting groups and also a great tool to create good quality look-alike seeds (on Facebook) Pros the ease of setting several segments of your website users based on engagement factors Cons it a bit of a black box so although it is working great you are not sure what is the segmentation is based on Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Director of Acquisition Legal Services ### "Takes the guess-work out of remarketing audiences" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 6, 2019 It's important to note also that the team at Fixel has been super-responsive and able to solve our support requests with no follow-up on our side. Pros When running remarketing, we used to have only 2 choices - guess what the best-performing audiences would be, or run lengthy post hoc analyses (that might not hold true a month from now) to define our best audiences. Fixel simplified that - no need to spend tons of time creating multiple audiences, no need to run regular analysis - it just finds the best users, in real time, and moves them into intelligently bucketed remarketing lists. The results speak for themselves - higher conversion rates, lower CPL, and - importantly - higher conversion volume because we're finding high-performing users we would have otherwise missed. Cons I'd love to be able to peek under the hood to see the signals used to define audiences, so we can decide if there's a signal we'd like to ignore. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. GR Guy R. VP of Marketing Internet ### "Great product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 30, 2019 Pros I've been using Fixel for a few months now for my Facebook ads campaigns. It was very easy to implement using GTM and start building audiences based on user behavior on-site. When I started running campaigns using the Fixel audiences I was able to reach a much lower CPA than a standard remarketing campaign. I also use it to expand my reach using lookalike audiences. Bottom line - a great tool to improve targeting on Facebook ads, very efficient and easy to use. Cons Take into consideration you need a certain amount of traffic to get started Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. YS Yonatan S. CMO Computer Software ### "Fixel feedback" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 30, 2019 This little gem changed our approach to measuring paid media engagement. We can now easily identify down/up funnel users and drive them to convert confidently Can also do lookalikes but the main value we got was for laser accurate retargeting Pros Audiences run across all our platforms with unified messaging Onboarding was painless, continued working on our existing ad platforms and campaigns Cons Requires understanding of remarketing and lookalike concepts, not suitable for advertisers that aren't fluent in these Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User CMO Marketing and Advertising ### "I just love it" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 30, 2019 Great! 10/10 Pros As a marketer work with pixel is one of the most important things to do re-targeting to utilize all the traffic that already consider your product/service Cons It takes a few hours to understand the platform Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. OC Or C. PPC Team Leader Marketing and Advertising ### "Remarketing on steroids" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 30, 2019 Fixel has enabled me to easily segment my website visitors into quality groups scale my campaigns' ROAS very fast while saving me hours of time-consuming analysis trying to figure out the best metrics upon which I should focus. Adding to it the large knowledge base they provide in order to help you get started easily and wonderful customer support, it's one of the simplest and most useful marketing tools I have ever used Pros First and foremost - it delivers big-time. Fixel works exactly as promised - the top quality audience as identified by Fixel consistently shows better results in terms of CPA and ROAS compared to any other remarketing segment. In addition, it's so easy to implement and use! Just drop a small line of code, sit back and watch ys Fixel start collecting data directly within your marketing platform, ready to be put into good use. And of course - the results... it actually works! Cons I think the user dashboard can be better, maybe provide a little more information or insights regarding the collected audience. The tools itself does the job perfectly, but it never hurts to have more insights regarding your website visitors. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TS Tal S. Executive Regional Director Higher Education ### "Early Adopter turned advocate " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 30, 2019 Pros Fixel provides functionality that was missing from bigger, more mature and comprehensive tools Cons When first on-boarded, about a year ago, the offering was still messy and the need for Fixel’s solution wasn’t as evident. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/175165/Fixel/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)