# Lytics Customer Data Platform Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Lytics Customer Data Platform Software - reviews, pricing plans, popular comparisons to other Customer Data Platform products and more. Source: https://www.capterra.com/p/175294/Lytics-Customer-Data-Platform --- # Lytics Customer Data Platform Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Lytics Customer Data Platform ## What is Lytics Customer Data Platform? Built for marketers, Lytics enables mid-size businesses and global enterprises to build personalized digital experiences and relevant, real-time marketing campaigns by focusing on behavioral data and combining it with advanced data science, machine learning and integrated systems. We work with some of the world¿s leading organizations including Nestle, General Mills, Comcast and Universal Music Group. ## What is Lytics Customer Data Platform used for? [Customer Data Platform](https://www.capterra.com/customer-data-platform-software/) Top alternative Featured Overall rating Based on 9 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Lytics Customer Data Platform?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.lytics.com&name=Lytics Customer Data Platform) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Lytics Customer Data Platform 4.4 (9) VS. [4.5 (55)](https://www.capterra.com/p/151231/Xtremepush/reviews/) Starting Price Contact vendor Starting Price $250 Per Feature Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.1 (9) Ease Of Use 4.5 (55) Value For Money 4.2 (6) Value For Money 4.4 (42) Customer Service 4.4 (7) Customer Service 4.5 (48) ## Lytics Customer Data Platform alternatives [4.4 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [4.1 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 78% of reviewers rated it above 4 stars [4.7 (87)](https://www.capterra.com/p/174023/Customer-io/reviews/) Starting price $100.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars Highest Rated [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/175294/Lytics-Customer-Data-Platform/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Behavior Tracking 4.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Track visitors'/audience's responses across web pages and other optimized content Personalization 4.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Adjust communications based on previous interactions or personal preferences Activity Dashboard 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities Activity Tracking 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Track and document all activities across devices, networks, and other systems Campaign Analytics 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Campaign Management 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Lytics Customer Data Platform 20 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Application programming interface that allows for integration with other systems/databases Track visitors'/audience's responses across web pages and other optimized content Track and analyse user behavior within a system or network Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Combining data from different sources and providing a unified view Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Ensure compliance with the General Data Protection Regulation protocols Adjust communications based on previous interactions or personal preferences Analyzing historical and current data and generating a model to help predict future outcomes. Receive data and information in real time Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Attach digital tags to documents and assets for identification, search, or monitoring purposes Set up connections to third-party platforms to improve business processes Features 4.4 (9) 4.4 Based on 9 reviews ## Pricing Value for money 4.2 (6) ### Starting price Contact vendor for pricing Free trial available Value for money 4.2 (6) 4.2 Based on 6 reviews ## Integrations [ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Instagram](https://www.capterra.com/p/210721/Instagram/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Brevo](https://www.capterra.com/p/132996/brevo/)[ Zapier](https://www.capterra.com/p/130182/Zapier/) ## Support, customer service and training options Customer Service 4.4 (7) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (7) 4.4 Based on 7 reviews ## User reviews Overall rating 4.4 Based on 9 reviews Filter by rating 5(5) 4(3) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent AU Anonymous User Computer Engineer Computer Software ### "Data unification" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 June 1, 2023 Pros Lytics allows you to consolidate customer data from various sources, such as website interactions, mobile apps, CRM systems, and marketing channels. Cons Lytics, like any advanced data platform, may have a learning curve for users who are new to CDPs or data management. Switched from [Segment](https://www.capterra.com/p/150621/Segment/) [BlueConic](https://www.capterra.com/p/148284/BlueConic/) Alternatives considered [Tealium Customer Data Hub](https://www.capterra.com/p/168306/Tealium-iQ-Tag-Management/) [Treasure Data Suite](https://www.capterra.com/p/173775/Treasure-Data/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User CRM Manager Consumer Goods ### "Great CDP and accesible" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 March 8, 2022 Pros Really easy to use segmentations to make new audiences Cons Its easy to make integrations but there is a lot of information if you're not an IT profile Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor March 14, 2022 We are so grateful for your kind words. Thanks for sharing your review with us and the community. SP stuart p. Head of Customer Acquisition Automotive ### "Lytics - Great CDP" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 13, 2021 We found it straight forward to intergrade and the customer service has been excellent Pros WE love the customer segmentation and audience targeting. Cons We currently don't have any issues with Lytics, One feature I would like is for a mole optimised version that can track a user leaving our site on mobile. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DF Drew F. Customer Success Manager Food & Beverages ### "Great intuitive tool for affordable price" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 January 19, 2021 Overall very intuitive and customer friendly. As mentioned stalls out occasionally but what product doesn’t. Pros Functionality is intuitive in comparison to its competitors. Only caveat is it can sometimes stall out, but that may be a service issue. Cons Product stalling out in the middle of data entry. Otherwise few complaints Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KK Khayri K. Senior Analyst Marketing and Advertising ### "Lytics Review " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 January 13, 2021 Pros I like the many features of this program. Cons I feel like the upload and import time is very long. I will admit that Lytics has been improving on this and it has gotten better Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JB Jessie B. Sales Reporting Analyst Media Production ### "Great product!!" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 January 13, 2021 Pros This product is incredibly easy to use! It allows for the freedom to set up audiences however you need and processes them quickly. It is also easy to collaborate with other users within your company to work on audiences together. Cons The only con is that it sometimes takes several hours for custom lists to load within Lytics. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JP James P. Digital Data Analyst Marketing and Advertising ### "Lytics Audience Generation" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 3, 2020 Pros Lytics ability to identify and target specific users within a segment has been instrumental in the way in which my company conducts business. The software is easy to use and highly customizable. Cons Due to the large amount of segments my team uses the software can often be slow when producing on demand counts. Aside from this, integration with other apps is helpful although there is a learning curve. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AC Adrian C. Implementation Consultant Consumer Goods ### "Lytics use" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 3, 2020 overall easy to use Pros Easy to use, dashboard approach can see all in one screen Cons can't think of any yet, overall it's easy to use and gets the job done Switched from [Unica](https://www.capterra.com/p/214060/Unica/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Aharon O. IT Director Publishing ### "Great tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 25, 2020 In general, I like the solution and use cases that we developed there. But unfortunatelly, people from other departments should invest more time to start to use deeply. I feel that sometimes they have a big dependenvy with the IT department. Pros It's a platform where we can build a lot of audiences based on navigation and other integrations. It´s easy to use and we don´t demand data or views from BI department Cons personalization functionality is not good with responsive layouts and also has few features people from other department is not familiar with how to use. Maybe a lot of videos and training sessions with gamification items would be usefull to learn Alternatives considered [Segment](https://www.capterra.com/p/150621/Segment/) Reasons for choosing Lytics Customer Data Platform because I was presented to Lytics from 14West and I didn´t know that we had other options in the market for that purpose in that time. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/175294/Lytics-Customer-Data-Platform/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)