--- title: "Lytics Customer Data Platform Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Lytics Customer Data Platform Software - reviews, pricing plans, popular comparisons to other Customer Data Platform products and more." source_url: "https://www.capterra.com/p/175294/Lytics-Customer-Data-Platform/" page_type: "product" language: "en" --- # Lytics Customer Data Platform Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Lytics Customer Data Platform ## What is Lytics Customer Data Platform? Built for marketers, Lytics enables mid-size businesses and global enterprises to build personalized digital experiences and relevant, real-time marketing campaigns by focusing on behavioral data and combining it with advanced data science, machine learning and integrated systems. We work with some of the world¿s leading organizations including Nestle, General Mills, Comcast and Universal Music Group. ## What is Lytics Customer Data Platform used for? [Customer Data Platform](https://www.capterra.com/customer-data-platform-software/)[ETL](https://www.capterra.com/etl-software/) Top alternative Featured Overall rating Based on 9 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Lytics Customer Data Platform?[Manage this product listing](https://www.g2.com/products/lytics/claim_requests/new?auto=true) ## Lytics Customer Data Platform Overview Updated September 2026 AI summary Lytics Customer Data Platform enables businesses of all sizes to unify and manage customer data for personalized marketing and engagement. Offering features such as behavior tracking, customer segmentation, and campaign management, it also supports predictive modeling and real-time data. The platform is delivered via cloud and web, with integration and analytics capabilities for deeper audience insights. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Lytics Customer Data Platform 4.4 (9) VS. [4.6 (6,117)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price Contact vendor Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.1 (9) Ease Of Use 4.5 (6,068) Value For Money 4.2 (6) Value For Money 4.3 (4,685) Customer Service 4.4 (7) Customer Service 4.4 (4,478) ## Lytics Customer Data Platform alternatives Highest Rated [5.0 (1)](https://www.capterra.com/p/173354/ONEcount/#reviews) Starting price $1.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.6 (539)](https://www.capterra.com/p/156699/Klaviyo/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/) [4.6 (3,521)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/132996/brevo/) [Omnisend](https://www.capterra.com/p/153508/Omnisend/) [4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/153508/Omnisend/) ## FAQs about Lytics Customer Data Platform Overview ### What company size and specific industries is Lytics Customer Data Platform built for? Lytics Customer Data Platform is designed for mid-market to enterprise brands in CPG, retail, media, entertainment, B2B technology, and financial services. It is built for organizations that need a customer data platform suited to larger teams operating in these specific sectors. Features and Usability ### What are the key features of Lytics Customer Data Platform? Lytics Customer Data Platform offers customer profiles, customer segmentation, behavior tracking, and behavioral analytics for organizing audience data. It also includes activity dashboards, campaign management, campaign analytics, and event triggered actions, plus personalization, recommendations, real-time data, data integration, API access, and third-party integrations. Integrations ### Which third-party tools and platforms does Lytics Customer Data Platform integrate with? Lytics Customer Data Platform integrates with over 60 platforms, including AdRoll, Airship, Amplitude, BigQuery, Braze, Campaign Monitor by Marigold, Contentful, Criteo, Drift, Google Ads, Google Analytics 360, Google Cloud, HubSpot CRM, and Instagram. It also connects with Blueshift ONE, Brevo Marketing Platform, Cordial, Dotdigital, and FullContact. Getting Started and Support ### What training and onboarding options does Lytics Customer Data Platform offer? Lytics Customer Data Platform provides in person training, webinars, and documentation to help teams get started. In person sessions support direct guidance, webinars offer live online instruction, and documentation gives written reference material for setup, feature review, and ongoing use. Getting Started and Support ### What customer support options does Lytics Customer Data Platform offer? Lytics Customer Data Platform provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, 24/7 Live Rep, and Chat. No reviewer feedback on support experience is available, so no claims can be made about response times, helpfulness, or common frustrations. ## Features AI summary Based on 554 Customer Data Platform reviews Capterra reviewers highlight these as the top features buyers look for in Customer Data Platform software: - **Customer Database** (**60%** of reviewers rated this feature as critical) - **Contact Database** (**50%**) - **Campaign Analytics** (**59%**) Lytics Customer Data Platform offers **Campaign Analytics**, giving teams visibility into campaign performance and audience response. However, it does not include **Customer Database** or **Contact Database**. Instead, it provides **Customer Segmentation** (**51%**), which can help businesses group audiences based on shared traits and behaviors. Together, these capabilities help teams measure marketing results and target the right customer segments more effectively. Campaign Analytics 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Customer Segmentation 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Process of dividing customers into groups based on common characteristics Behavior Tracking 4.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Track visitors'/audience's responses across web pages and other optimized content Personalization 4.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Adjust communications based on previous interactions or personal preferences Activity Dashboard 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities Activity Tracking 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Track and document all activities across devices, networks, and other systems Lytics Customer Data Platform 20 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - API: Application programming interface that allows for integration with other systems/databases - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Behavioral Analytics: Track and analyse user behavior within a system or network - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Data Integration: Combining data from different sources and providing a unified view - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - Personalization: Adjust communications based on previous interactions or personal preferences - Predictive Modeling: Analyzing historical and current data and generating a model to help predict future outcomes. - Real-Time Data: Receive data and information in real time - Recommendations: Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Third-Party Integrations: Set up connections to third-party platforms to improve business processes --- Get Advice We can help you find the software with the features you need. Features 4.4 (9) 4.4 Based on 9 reviews ## Pricing Value for money 4.2 (6) ### Starting price Free trial available Value for money 4.2 (6) 4.2 Based on 6 reviews ## Integrations [ SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Instagram](https://www.capterra.com/p/210721/Instagram/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (7) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (7) 4.4 Based on 7 reviews ## User reviews Overall rating 4.4 Based on 9 reviews Filter by rating 5(5) 4(3) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent AN Anonymous User Computer Engineer Computer Software ### "Data unification" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 June 1, 2023 Pros Lytics allows you to consolidate customer data from various sources, such as website interactions, mobile apps, CRM systems, and marketing channels. Cons Lytics, like any advanced data platform, may have a learning curve for users who are new to CDPs or data management. Switched from [Segment](https://www.capterra.com/p/150621/Segment/) [BlueConic](https://www.capterra.com/p/148284/BlueConic/) Alternatives considered [Tealium Customer Data Hub](https://www.capterra.com/p/168306/Tealium-iQ-Tag-Management/) [Treasure Data Suite](https://www.capterra.com/p/173775/Treasure-Data/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User CRM Manager Consumer Goods ### "Great CDP and accesible" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 March 8, 2022 Pros Really easy to use segmentations to make new audiences Cons Its easy to make integrations but there is a lot of information if you're not an IT profile Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor March 14, 2022 We are so grateful for your kind words. Thanks for sharing your review with us and the community. SP stuart P. Head of Customer Acquisition Automotive ### "Lytics - Great CDP" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 13, 2021 We found it straight forward to intergrade and the customer service has been excellent Pros WE love the customer segmentation and audience targeting. Cons We currently don't have any issues with Lytics, One feature I would like is for a mole optimised version that can track a user leaving our site on mobile. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. DF Drew F. Customer Success Manager Food & Beverages ### "Great intuitive tool for affordable price" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 January 19, 2021 Overall very intuitive and customer friendly. As mentioned stalls out occasionally but what product doesn’t. Pros Functionality is intuitive in comparison to its competitors. Only caveat is it can sometimes stall out, but that may be a service issue. Cons Product stalling out in the middle of data entry. Otherwise few complaints Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KK Khayri K. Senior Analyst Marketing and Advertising ### "Lytics Review " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 January 13, 2021 Pros I like the many features of this program. Cons I feel like the upload and import time is very long. I will admit that Lytics has been improving on this and it has gotten better Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JB Jessie B. Sales Reporting Analyst Media Production ### "Great product!!" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 January 13, 2021 Pros This product is incredibly easy to use! It allows for the freedom to set up audiences however you need and processes them quickly. It is also easy to collaborate with other users within your company to work on audiences together. Cons The only con is that it sometimes takes several hours for custom lists to load within Lytics. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JP James P. Digital Data Analyst Marketing and Advertising ### "Lytics Audience Generation" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 3, 2020 Pros Lytics ability to identify and target specific users within a segment has been instrumental in the way in which my company conducts business. The software is easy to use and highly customizable. Cons Due to the large amount of segments my team uses the software can often be slow when producing on demand counts. Aside from this, integration with other apps is helpful although there is a learning curve. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AC Adrian C. Implementation Consultant Consumer Goods ### "Lytics use" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 3, 2020 overall easy to use Pros Easy to use, dashboard approach can see all in one screen Cons can't think of any yet, overall it's easy to use and gets the job done Switched from [Unica](https://www.capterra.com/p/214060/Unica/) Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Aharon O. IT Director Publishing ### "Great tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 25, 2020 In general, I like the solution and use cases that we developed there. But unfortunatelly, people from other departments should invest more time to start to use deeply. I feel that sometimes they have a big dependenvy with the IT department. Pros It's a platform where we can build a lot of audiences based on navigation and other integrations. It´s easy to use and we don´t demand data or views from BI department Cons personalization functionality is not good with responsive layouts and also has few features people from other department is not familiar with how to use. Maybe a lot of videos and training sessions with gamification items would be usefull to learn Alternatives considered [Segment](https://www.capterra.com/p/150621/Segment/) Reasons for choosing Lytics Customer Data Platform because I was presented to Lytics from 14West and I didn´t know that we had other options in the market for that purpose in that time. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [View all Reviews](https://www.capterra.com/p/175294/Lytics-Customer-Data-Platform/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.