# CallAction Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about CallAction Software - reviews, pricing plans, popular comparisons to other Marketing Automation products and more. Source: https://www.capterra.com/p/175379/CallAction/alternatives --- # CallAction Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) CallAction ## What is CallAction? Intelligent automation platform to help sales & marketing capture, engage & convert inbound calls, text & emails leads across channels. ## What is CallAction used for? [All-in-One Marketing Platform](https://www.capterra.com/all-in-one-marketing-software/)[Sales Force Automation](https://www.capterra.com/sales-force-automation-software/)[Real Estate CRM](https://www.capterra.com/real-estate-crm-software/) Overall rating Based on 22 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Starting price $139 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for CallAction?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://callaction.co&name=CallAction) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### CallAction 4.7 (22) VS. [4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price $139 Flat Rate, Per Month Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (22) Ease Of Use 4.5 (5,671) Value For Money 4.6 (20) Value For Money 4.3 (4,311) Customer Service 4.6 (21) Customer Service 4.4 (4,113) ## CallAction alternatives Highest Rated [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month [4.5 (1,132)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Starting price Contact vendor for pricing [4.2 (983)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $61.00 Per User, Per Month [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Contact Management Manage, organize, and store contact information CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Customer Database A collection of customer information such as contact details, demographics, previous interactions, etc. Lead Generation Manage the process of attracting and converting business prospects into leads Lead Management Store information about leads or contacts and track, manage and nurture them throughout the sales process CallAction 8 features Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Manage, organize, and store contact information Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A collection of customer information such as contact details, demographics, previous interactions, etc. Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Automate workflows and trigger campaigns based on customer actions Log and store the source of contacts/leads Get Advice We can help you find the software with the features you need. Features 4.7 (22) 4.7 Based on 22 reviews ## Pricing Value for money 4.6 (20) Free Trial Basic $139.00 Flat Rate,Per Month Value for money 4.6 (20) 4.6 Based on 20 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (21) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (21) 4.6 Based on 21 reviews ## User reviews Overall rating 4.7 Based on 22 reviews Filter by rating 5(16) 4(6) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent AU Anonymous User Managing Broker Real Estate ### "We use this for our marketing campaigns" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 5/10 March 26, 2019 Pros Easy way to get a virtual phone number Auto text response feature Text notification before call is picked up that this call was routed thru CallAction Cons Very expensive for what it is. We could get a second cell phone plan for the same price. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Brandon D. REALTOR Real Estate ### "Cutting edge tool for real estate agents" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 29, 2018 Tracking lead sources, quicker response times, automated follow up and additional information from inquiries Pros Call broadcasting and recording for our entire time, along with text auto-responder allows us to make sure we're not missing out on opportunities Cons I wish we would have implemented it earlier Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. victor i. Blogger Telecommunications ### "CallAction Have saved me from alot of Stress with call routing, and also prodigious support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 23, 2018 Pros believe me you, have been looking all my life for an easy and flexible call tracker , guess what CallAction did Justice to that. Keep it up Cons I'm really really hoping they can achieve an automatic video access as they move forward. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KB Kwasi B. President Real Estate ### "I love the basic CallAction functions for my sign calls." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 July 10, 2018 Pros I love the ease of use of the platform to check text and calls. I like that the sign calls can be routed to all agents at one time. I like that I can label each number for each campaign I run with it. Cons I wish there was voicemail and that the auto text campaign worked better than it did. I appreciate the opportunity to try it. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Sales Partner ### "Terrific Product with Unlimited Options" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 July 9, 2018 Pros You can get so creative with capturing leads. It's not even funny how many options there are if you get creative. Cons I really can't think of anything. So far everything is great. Possibly because of the amount of options, it's a bit hard to navigate, but there are plenty of help boxes and videos to walk you through it. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DG Danny G. President Real Estate ### "I am a new user however its been going great so far. " 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 July 6, 2018 Pros I like how you can send out the campaigns and them be set up already and that is automatically responding to the client. Cons I still am learning how to use all functions. In some cases, it can be a little more user-friendly. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DT DC T. Broker / Owner ### "Over all good" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 6, 2018 Pros Very powerful software. Has a lot of options and customization. I like the ability to track where leads come from and being able to track my sign calls. Mostly just use the text rider tool. Cons A lot of options, but is a little overwhelming. I don't know half of what it is possible to do with it. I need to learn more about what I can do with it. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TG Tiffany G. Broker ### "The setup and instructions were a little difficult" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 0/10 July 6, 2018 Pros I'm still a newer user and I have a troubled start to the setup and functionality. I believe in the software and will continue to use but it would be better if he could get a staff for customer service or a better way to troubleshoot problems. Cons Still a newer user. An APP would be easier for working the lead. Most of the time I'm somewhere outside of my office working these and I have to log in to the app on my phone. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SY Sharon Y. Broker Real Estate ### "I first worked with AgentLegend and it was great but too expensive. " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 July 6, 2018 I haven't used it enough yet to see all the benefits. I think I know what to do just haven't had time to do it. Pros Easy to use. I just need to work with it more to get use to it. Haven't had a lot of time. I'm sure it will work ok. Cons I wanted the same features as Agent Legend without the high cost. It's been a while since I used Agent Legend but it was easy to use and it worked for me. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Michael B. Realtor and Partner Real Estate ### "Great system, great support , great price!!!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 6, 2018 I can track callers, easy to follow up with leads.. never miss out on any leads! Pros LOVE having a callAction text code on the side on my listings. Also, love having individual numbers for different marketing sources (yelp, nextdoor, etc etc) Cons Can't really think of any cons! Overall this is solid software and highly recommend using it to track your marketing campaigns. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/175379/CallAction/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)