# CallAction Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about CallAction Software - reviews, pricing plans, popular comparisons to other Marketing Automation products and more.

Source: https://www.capterra.com/p/175379/CallAction/pricing

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# 

 CallAction Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

CallAction

## What is CallAction?

Intelligent automation platform to help sales & marketing capture, engage & convert inbound calls, text & emails leads across channels.

## What is CallAction used for?

[All-in-One Marketing Platform](https://www.capterra.com/all-in-one-marketing-software/)[Sales Force Automation](https://www.capterra.com/sales-force-automation-software/)[Real Estate CRM](https://www.capterra.com/real-estate-crm-software/)

Top alternative

Featured

Overall rating

Based on 22 user reviews

Reviews sentiment

Positive

100%

Neutral

0%

Negative

0%

Starting price

$139

Flat Rate, Per Month

Free trial  
available

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Do you work for CallAction?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://callaction.co&name=CallAction)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### CallAction

4.7 (22)

VS.

[4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting Price

$139

Flat Rate, Per Month

Starting Price

$9

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.5 (22)

Ease Of Use

4.5 (5,671)

Value For Money

4.6 (20)

Value For Money

4.3 (4,311)

Customer Service

4.6 (21)

Customer Service

4.4 (4,113)

## CallAction alternatives

Highest Rated

[4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

Starting price

$14.99

Per User, Per Month

[4.2 (983)](https://www.capterra.com/p/113540/Bitrix24/reviews/)

Starting price

$61.00

Per User, Per Month

[4.5 (1,132)](https://www.capterra.com/p/148516/Marketing-360/reviews/)

Starting price

Contact vendor for pricing

[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

Starting price

Contact vendor for pricing

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Contact Management

Manage, organize, and store contact information

CRM

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Customer Database

A collection of customer information such as contact details, demographics, previous interactions, etc.

Lead Generation

Manage the process of attracting and converting business prospects into leads

Lead Management

Store information about leads or contacts and track, manage and nurture them throughout the sales process

CallAction 8 features

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage, organize, and store contact information

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

A collection of customer information such as contact details, demographics, previous interactions, etc.

Manage the process of attracting and converting business prospects into leads

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Automate workflows and trigger campaigns based on customer actions

Log and store the source of contacts/leads

Get Advice

We can help you find the software with the features you need.

Features

4.7 (22)

4.7

Based on 22 reviews

## Pricing

Value for money

4.6 (20)

Free Trial

Basic

$139.00

Flat Rate,Per Month

Value for money

4.6 (20)

4.6

Based on 20 reviews

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## Support, customer service and training options

Customer Service

4.6 (21)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.6 (21)

4.6

Based on 21 reviews

## User reviews

Overall rating

4.7

Based on 22 reviews

Filter by rating

5(16)

4(6)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

AU

Anonymous User

Managing Broker

Real Estate

### "We use this for our marketing campaigns"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

5/10

March 26, 2019

Pros

Easy way to get a virtual phone number Auto text response feature Text notification before call is picked up that this call was routed thru CallAction

Cons

Very expensive for what it is. We could get a second cell phone plan for the same price.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Brandon D.

REALTOR

Real Estate

### "Cutting edge tool for real estate agents"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 29, 2018

Tracking lead sources, quicker response times, automated follow up and additional information from inquiries

Pros

Call broadcasting and recording for our entire time, along with text auto-responder allows us to make sure we're not missing out on opportunities

Cons

I wish we would have implemented it earlier

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

victor i.

Blogger

Telecommunications

### "CallAction Have saved me from alot of Stress with call routing, and also prodigious support"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

August 23, 2018

Pros

believe me you, have been looking all my life for an easy and flexible call tracker , guess what CallAction did Justice to that. Keep it up

Cons

I'm really really hoping they can achieve an automatic video access as they move forward.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

KB

Kwasi B.

President

Real Estate

### "I love the basic CallAction functions for my sign calls."

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

July 10, 2018

Pros

I love the ease of use of the platform to check text and calls. I like that the sign calls can be routed to all agents at one time. I like that I can label each number for each campaign I run with it.

Cons

I wish there was voicemail and that the auto text campaign worked better than it did. I appreciate the opportunity to try it.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Sales Partner

### "Terrific Product with Unlimited Options"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

0/10

July 9, 2018

Pros

You can get so creative with capturing leads. It's not even funny how many options there are if you get creative.

Cons

I really can't think of anything. So far everything is great. Possibly because of the amount of options, it's a bit hard to navigate, but there are plenty of help boxes and videos to walk you through it.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

DG

Danny G.

President

Real Estate

### "I am a new user however its been going great so far. "

5.0

Overall Rating

5.0

5.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

July 6, 2018

Pros

I like how you can send out the campaigns and them be set up already and that is automatically responding to the client.

Cons

I still am learning how to use all functions. In some cases, it can be a little more user-friendly.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

DT

DC T.

Broker / Owner

### "Over all good"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 6, 2018

Pros

Very powerful software. Has a lot of options and customization. I like the ability to track where leads come from and being able to track my sign calls. Mostly just use the text rider tool.

Cons

A lot of options, but is a little overwhelming. I don't know half of what it is possible to do with it. I need to learn more about what I can do with it.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

TG

Tiffany G.

Broker

### "The setup and instructions were a little difficult"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

0/10

July 6, 2018

Pros

I'm still a newer user and I have a troubled start to the setup and functionality. I believe in the software and will continue to use but it would be better if he could get a staff for customer service or a better way to troubleshoot problems.

Cons

Still a newer user. An APP would be easier for working the lead. Most of the time I'm somewhere outside of my office working these and I have to log in to the app on my phone.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

SY

Sharon Y.

Broker

Real Estate

### "I first worked with AgentLegend and it was great but too expensive. "

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

July 6, 2018

I haven't used it enough yet to see all the benefits. I think I know what to do just haven't had time to do it.

Pros

Easy to use. I just need to work with it more to get use to it. Haven't had a lot of time. I'm sure it will work ok.

Cons

I wanted the same features as Agent Legend without the high cost. It's been a while since I used Agent Legend but it was easy to use and it worked for me.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Michael B.

Realtor and Partner

Real Estate

### "Great system, great support , great price!!!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 6, 2018

I can track callers, easy to follow up with leads.. never miss out on any leads!

Pros

LOVE having a callAction text code on the side on my listings. Also, love having individual numbers for different marketing sources (yelp, nextdoor, etc etc)

Cons

Can't really think of any cons! Overall this is solid software and highly recommend using it to track your marketing campaigns.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/175379/CallAction/reviews/)

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