--- title: "Keen Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Keen Software - reviews, pricing plans, popular comparisons to other Statistical Analysis products and more." source_url: "https://www.capterra.com/p/175395/Keen/" page_type: "product" language: "en" --- # Keen Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on July 20, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Keen ## What is Keen? Keen's innovative Marketing decision platform unifies statistical analysis across marketing's disparate channels (digital, traditional media and even in-store). Keen goes beyond short-term ROIs to calculate each program's total financial contribution. More importantly, it's forward-focused modeling builds prescriptive plans that specify the optimal investment by channel, by week. As a result our customers experience an average 25% lift in year one. ## What is Keen used for? [Marketing Planning](https://www.capterra.com/marketing-planning-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Predictive Analytics](https://www.capterra.com/predictive-analytics-software/) Top alternative Featured Overall rating Based on 5 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $25000 Per User, Per Year Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Keen?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://keends.com&name=Keen) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Keen 4.4 (5) VS. [4.5 (283)](https://www.capterra.com/p/169053/Looker/reviews/) Starting Price $25000 Per User, Per Year Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.6 (5) Ease Of Use 4.3 (44) Value For Money 4.7 (3) Value For Money 4.4 (39) Customer Service 4.4 (5) Customer Service 4.5 (40) ## Keen alternatives [4.6 (6,080)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Lebesgue](https://www.capterra.com/p/238852/Lebesgue/) [4.9 (44)](https://www.capterra.com/p/238852/Lebesgue/reviews/) Starting price $59.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars Highest Rated [AITA](https://www.capterra.com/p/10024504/AITA/) [5.0 (7)](https://www.capterra.com/p/10024504/AITA/reviews/) Starting price $1500.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Dreamdata](https://www.capterra.com/p/197705/Dreamdata-io/) [4.8 (55)](https://www.capterra.com/p/197705/Dreamdata-io/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars ## FAQs about Keen Overview ### What company size and specific industries is Keen built for? Keen is designed for marketers and brand executives at companies that need help deciding how to spend marketing budgets and predict future revenue. The description does not name specific company sizes or industries, so it appears aimed at organizations with marketing teams rather than a particular sector or business size. Features and Usability ### What are the key features of Keen? Keen offers AI/Machine Learning features for predictive analytics, forecasting, and modeling & simulation, plus attribution modeling across cross-channel, multi-channel, and multi-touch tracking. It also includes dashboard, data visualization, ad hoc reporting, reporting & analytics, ROI tracking, budgeting/forecasting, campaign planning, collaboration tools, and customer journey mapping. Talk to an expert ### More questions? Ask our experts Getting Started and Support ### What training and onboarding options does Keen offer? Keen provides in person training, live online sessions, webinars, and documentation to help teams get started. In person and live online options support guided setup, webinars cover scheduled instruction for groups, and documentation offers written reference material for self-paced learning and feature review. Getting Started and Support ### What customer support options does Keen offer? Keen provides chat support for users who need help with the product. No reviewer feedback about support is available in the catalog data, so support quality, response speed, and helpfulness cannot be assessed here. ## Features AI summary Based on 1,067 Statistical Analysis reviews Capterra data shows that buyers of statistical analysis software rank the following features as their top priorities: - **Reporting & Statistics** (**46%** of reviewers rated this feature as critical) - **Data Visualization** (**48%**) - **Reporting/Analytics** (**45%**) Keen supports all three of the features reviewers value most: **Reporting & Statistics**, **Data Visualization**, and **Reporting/Analytics**. Together, these capabilities help businesses track trends, turn complex data into clear visual insights, and review performance in detail, allowing teams to make more informed decisions faster. Ad hoc Reporting Generate one-off reports that meet information requirements AI/Machine Learning Software program that continuously adjusts its behavior based on observed data Attribution Modeling Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Bayesian Analysis A statistical method, based on Bayesian inference, that expresses unknown parameters as probability statements Budgeting/Forecasting Create budgets based on historical data and future projections Campaign Planning Plan and strategize marketing campaigns Keen 35 features ### All Features - Ad hoc Reporting: Generate one-off reports that meet information requirements - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Attribution Modeling: Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. - Bayesian Analysis: A statistical method, based on Bayesian inference, that expresses unknown parameters as probability statements - Budgeting/Forecasting: Create budgets based on historical data and future projections - Campaign Planning: Plan and strategize marketing campaigns - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Cross Channel Attribution: Track user conversions from all digital sources - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Discovery: Discover and connect variety of data sources to the application for analysis - Data Visualization: Graphical representation of data - Demand Forecasting: Forecast customer demand using historical insights and simulations - Forecasting: Form predictions based on past and present data/trends - Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time - Media Planning: Identify advertising and promotional sources to be used in marketing efforts - Modeling & Simulation: Using physical, mathematical, or logical models as a basis for simulations to generate data for managerial or technical decision-making - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Touch Attribution: Evaluate the impact of each touch point that drives a conversion - Multivariate Analysis: Analysis of data sets that contain more than one variable - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Predictive Analytics: Predict future data based on historical data sets - Presentation Tools: Share and present designs - Regression Analysis: Analysis to understand which of the independent variables are related to the dependent variable - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Spend Management: Track the amount of money spent on a certain product or with a certain supplier - Statistical Analysis: Apply statistical/mathematical models to sets of data - Statistical Simulation: Assess the performance of a method by picking a random sample from a normal distribution - Time Series Analysis: Series of data points indexed in time order - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - What-if Analysis: Provides varying estimates based on different scenarios --- Get Advice We can help you find the software with the features you need. Features 4.2 (5) 4.2 Based on 5 reviews ## Pricing Value for money 4.7 (3) Basic $25,000 Per User,Per Year Value for money 4.7 (3) 4.7 Based on 3 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (5) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (5) 4.4 Based on 5 reviews ## User reviews Overall rating 4.4 Based on 5 reviews Filter by rating 5(2) 4(3) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent AC Adam C. VP, Account Director Food & Beverages ### "Fast, Actionable Results" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 9, 2019 The customer service with Keen has been one of the best features. The support team is always quick to walk us through solutions or take over a project for the sake of time. Pros What attracted us most to Keen was the cadence of reporting and granularity of the output. Waiting 6-12 months is often too long to action on the results and similarly, only having results at a broad channel level did not give us the level of detail needed to make optimizations. Keen has solved for both of those concerns. Cons The biggest challenge has been the way spend is amortized over the course of the campaign versus tied to the specific time period. This does not always align with the way we secure media. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AN Anonymous User Director of Strategic Finance and Initiatives Consumer Goods ### "Excellent Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 January 28, 2019 Very proactive, and attentive. Have been great about working with us to get to a working model quickly. Pros \-Scientific approach to projections -Ability to layer in many different kinds of tactics -Attribution -Early results tied with our internal data, which earned our trust Cons A little complicated to use for traditional marketing employees. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. DP Diane P. Brand Manager Food & Beverages ### "Keen provides insights to drive an efficient & profitable marketing mix " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 January 24, 2019 Pros The ability to run scenarios in the software allows for the marketing team to align on the most efficient and effective marketing tactics to maximize the spend's ROI and NPV. Cons The training on the system has to be very detailed so the inputs and constraints are captured accurately to generate applicable results. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. William (Bill) M. Consumer Insights Lead Food & Beverages ### "Real VALUE in real time" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 12, 2018 We are moving spending based on new buying service, new copy campaigns, and current data in real time. We are utilizing in full co-operation with HAVAS (media buying) to maximize ROI when it is appropriate. We are having smart discussions around when ROI is not the first priority (competitive blocking, new item introduction, etc.). Overall, a much improved conversation versus our once a year conversation from traditional Marketing Mix. Pros 1\. The ability to stay current (45-90 days behind - depending on data availability). Looking at last years results when you are on a new campaign or spending in places you never have before is always only half the picture. 2. The ability to adjust the model structure as you learn more around variables that may impact. I can now add in eComm impact as I gain data in this area, etc. 3. Challenging the "norms" of the past. Media purchasing today is different than 2010 so why should the norms be the same. Cons 1\. Requires more "hands on" (versus throwing over the fence to throw back). This has the pros of more knowledge developed but the con on time. 2. Tool is new(er) and they are constantly updating and making easier to use. It is very functional today, and will likely even be easier by the time you read this, but there pains with this growth depending on how new you join. Pro of this is that you can help direct that growth. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SK Susan K. Digital Brand Manager Consumer Goods ### "Good Product" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 September 10, 2018 Overall the working experience and relationship is good. Working through a data input restatement to ensure data accuracy. Pros Gives us a good sense of ROI and helps us make decisions on tactics for the future. Cons Not super user-friendly. Takes a bit of onboarding. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.