Keen Decision Systems

Keen


4.5 / 5
4 reviews

Who Uses This Software?

Marketers responsible for consumer brands


Average Ratings

4 Reviews

  • 4.5 / 5
    Overall

  • 3.5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $25,000.00/year
  • Pricing Details
    Per Brand
  • Free Demo
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • Keen Decision Systems
  • keends.com
  • Founded 2010
  • United States

About Keen

Keen is a unified marketing measurement and optimization platform that calculates Marketing's full financial contribution across all channels (digital, traditional media and store-level) in real-time. More importantly, Keen's forward-focused algorithms model prescriptive plans to optimize future investments by channel--by week. As a result our customers experience an average 25% lift in year one.


Keen Features

  • Association Discovery
  • Compliance Tracking
  • File Storage
  • Forecasting
  • Multivariate Analysis
  • Regression Analysis
  • Statistical Process Control
  • Statistical Simulation
  • Survival Analysis
  • Time Series
  • A/B Testing
  • Campaign Tracking
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics
  • Attribution Modeling
  • Audience Segmentation
  • Conversion Tracking
  • Cross-Channel Attribution
  • Customer Journey Mapping
  • Multi-Touch Attribution
  • Predictive Analytics
  • ROI Tracking
  • Budgeting & Forecasting
  • Collaboration
  • Flowchart
  • Goal Setting / Tracking
  • Marketing Calendar
  • Media Planning
  • Predictive Analytics
  • Presentation Tools
  • Project Tracking
  • Spend Management

Keen Reviews Recently Reviewed!


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Real VALUE in real time

Sep 12, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: 1. The ability to stay current (45-90 days behind - depending on data availability). Looking at last years results when you are on a new campaign or spending in places you never have before is always only half the picture.

2. The ability to adjust the model structure as you learn more around variables that may impact. I can now add in eComm impact as I gain data in this area, etc.

3. Challenging the "norms" of the past. Media purchasing today is different than 2010 so why should the norms be the same.

Cons: 1. Requires more "hands on" (versus throwing over the fence to throw back). This has the pros of more knowledge developed but the con on time.

2. Tool is new(er) and they are constantly updating and making easier to use. It is very functional today, and will likely even be easier by the time you read this, but there pains with this growth depending on how new you join. Pro of this is that you can help direct that growth.

Overall: We are moving spending based on new buying service, new copy campaigns, and current data in real time. We are utilizing in full co-operation with HAVAS (media buying) to maximize ROI when it is appropriate. We are having smart discussions around when ROI is not the first priority (competitive blocking, new item introduction, etc.). Overall, a much improved conversation versus our once a year conversation from traditional Marketing Mix.

Good Product

Sep 10, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: Gives us a good sense of ROI and helps us make decisions on tactics for the future.

Cons: Not super user-friendly. Takes a bit of onboarding.

Overall: Overall the working experience and relationship is good. Working through a data input restatement to ensure data accuracy.

Keen provides insights to drive an efficient & profitable marketing mix

Jan 24, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The ability to run scenarios in the software allows for the marketing team to align on the most efficient and effective marketing tactics to maximize the spend's ROI and NPV.

Cons: The training on the system has to be very detailed so the inputs and constraints are captured accurately to generate applicable results.

Excellent Tool

Jan 28, 2019
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Extremely
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Pros: -Scientific approach to projections

-Ability to layer in many different kinds of tactics

-Attribution

-Early results tied with our internal data, which earned our trust

Cons: A little complicated to use for traditional marketing employees.

Overall: Very proactive, and attentive. Have been great about working with us to get to a working model quickly.