Who Uses This Software?

Marketers responsible for consumer brands


Average Ratings

2 Reviews

  • 4.5 / 5
    Overall

  • 3.5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $25,000.00/year
  • Pricing Details
    Per Brand
  • Free Demo
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • Keen Decision Systems
  • keends.com
  • Founded 2010
  • United States

About Keen

Keen's powerful software tool is helping marketers make the dynamic, data-driven decisions that build winning brands. Clients achieve a 25% average improvement in year one. Our software analyzes your full channel mix, investment level, timing and external factors and lets you create precise financial forecasts to achieve one of three business goals: maximize revenue, build long-term profitability or optimize a fixed budget. *


Keen Features

  • Ad hoc Analysis
  • Ad hoc Query
  • Ad Hoc Reports
  • Benchmarking
  • Budgeting & Forecasting
  • Dashboard
  • Data Analysis
  • Data Visualization
  • Key Performance Indicators
  • OLAP
  • Performance Metrics
  • Predictive Analytics
  • Profitability Analysis
  • Strategic Planning
  • Trend / Problem Indicators
  • Ad hoc Analysis
  • Ad Hoc Reports
  • Budgeting & Forecasting
  • Consolidation / Roll-Up
  • Dashboard
  • Key Performance Indicators
  • Predictive Analytics
  • Qualitative Analysis
  • Quantitative Analysis
  • Scorecarding
  • Strategic Planning
  • Data Discovery
  • Data Visualization
  • High Volume Processing
  • Predictive Analytics
  • Regression Analysis
  • Sentiment Analysis
  • Statistical Modeling
  • Text Analytics
  • A/B Testing
  • Campaign Management
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics
  • Attribution Modeling
  • Audience Segmentation
  • Conversion Tracking
  • Cross-Channel Attribution
  • Customer Journey Mapping
  • Multi-Touch Attribution
  • Predictive Analytics
  • ROI Tracking
  • Budgeting & Forecasting
  • Collaboration
  • Flowchart
  • Goal Setting / Tracking
  • Marketing Calendar
  • Media Planning
  • Predictive Analytics
  • Presentation Tools
  • Project Tracking
  • Spend Management
  • Competitor Analysis
  • Correlation Analysis
  • Dashboard
  • Dynamic Modeling
  • Exception Reporting
  • Graphical Data Presentation
  • Modeling & Simulation
  • Performance Metrics
  • Sales Trend Analysis
  • Statistical Analysis
  • Association Discovery
  • Compliance Tracking
  • File Storage
  • Forecasting
  • Multivariate Analysis
  • Regression Analysis
  • Statistical Process Control
  • Statistical Simulation
  • Survival Analysis
  • Time Series

Keen Reviews Recently Reviewed!


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Real VALUE in real time

Sep 12, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Extremely
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Pros: 1. The ability to stay current (45-90 days behind - depending on data availability). Looking at last years results when you are on a new campaign or spending in places you never have before is always only half the picture.

2. The ability to adjust the model structure as you learn more around variables that may impact. I can now add in eComm impact as I gain data in this area, etc.

3. Challenging the "norms" of the past. Media purchasing today is different than 2010 so why should the norms be the same.

Cons: 1. Requires more "hands on" (versus throwing over the fence to throw back). This has the pros of more knowledge developed but the con on time.

2. Tool is new(er) and they are constantly updating and making easier to use. It is very functional today, and will likely even be easier by the time you read this, but there pains with this growth depending on how new you join. Pro of this is that you can help direct that growth.

Overall: We are moving spending based on new buying service, new copy campaigns, and current data in real time. We are utilizing in full co-operation with HAVAS (media buying) to maximize ROI when it is appropriate. We are having smart discussions around when ROI is not the first priority (competitive blocking, new item introduction, etc.). Overall, a much improved conversation versus our once a year conversation from traditional Marketing Mix.

Good Product

Sep 10, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: Gives us a good sense of ROI and helps us make decisions on tactics for the future.

Cons: Not super user-friendly. Takes a bit of onboarding.

Overall: Overall the working experience and relationship is good. Working through a data input restatement to ensure data accuracy.