Who Uses This Software?

Brand Managers in the CPG or Pharmaceutical industry.


Average Ratings

  • Overall
  • Ease of Use
  • Customer Service

Product Details

  • Starting Price
    $25,000.00/year
  • Pricing Details
    Per Brand
  • Deployment
    Cloud, SaaS, Web
  • Training
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • Keen Decision Systems
  • keends.com
  • Founded 2017
  • United States

About MIDA

Helps managers make better, faster, marketing and sales investment decisions with more impact.


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MIDA Features

  • Application Development
  • Budgeting & Forecasting
  • Data Analysis
  • Decision Tree Analysis
  • Monte Carlo Simulation
  • Performance Metrics
  • Rules-Based Workflow
  • Sensitivity Analysis
  • Thematic Mapping
  • Version Control

MIDA Reviews


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