# HeadBidder Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is HeadBidder the right Ad Server solution for you? Explore 11 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/175473/HeadBidder/reviews

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HeadBidder

4.7 (11)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of HeadBidder

Ease of use

4.5

Customer Service

4.9

## Showing most helpful reviews

Showing 1-11 of 11 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Ravi N.  
General Manager  
Media Production  
Used the software for: Less than 6 months

### "A Perfect Solution for Publishers"

June 30, 2021

5.0

Pros

With headbidder it's easy to setup js files and run bids. The network finds the best advertisers and helps increase our publisher revenue by upto 30%.

Cons

As of now the software is perfect for our pubishing needs.

Review Source

Response from ELMAN SYSTEMS

July 2, 2021

Thank you for your feedback, Ravi. Hope the tool helps.

CL

Chad L.  
President  
  
Used the software for: 6-12 months

### "The best solution to header bidding software on the market today."

May 16, 2018

5.0

It takes all the time, coding and implementation challenges out of the equation. It is also updated in real time which is great.

Pros

Ease of use, interface and customer support. I have always wanted to use a header bidding solution but did have the time or coding skills to implement it the way I wanted to, until now. HeadBidder made that possible and it has been great!

Cons

No dislikes here. The team at HeadBidder is very receptive to feedback and takes all recommendations seriously and address them in full.

Review Source

Response from ELMAN SYSTEMS

February 26, 2019

Thank you, Chad. We've implemented a lot over the last couple of months. Give a try to our new features.

VR

Verified Reviewer  
Head of Programmatic  
Marketing and Advertising  
Used the software for: I used a free trial

### "Great simple tool for header bidding"

March 24, 2023

4.0

Pros

You have a free trial option so it is great to try if product suits your needs and go over whole integration process.

Cons

The analytics somehow provides too little data to efficiently optimise deep down across all the bidders and ad units, but great for simple integrations and overview

Review Source

Response from ELMAN SYSTEMS

March 27, 2023

Thanks for review. We'll be happy to discuss what else you need. Feel free to reaching out

PM

Peter M.  
Head of programmatic  
Marketing and Advertising  
Used the software for: 6-12 months

### "An amazing company with the perfect solution"

September 3, 2019

5.0

I appreciate the technical solution and the adaptability for me.

Pros

I appreciate the user interface and quick setup

Cons

I have nothing against about the software and I am very satisfied.

Review Source

Response from ELMAN SYSTEMS

September 4, 2019

Thank you for your feedback, Peter. We at Headbidder always doing best for our beloved customers.

MH

Michael H.  
Operations  
Publishing  
Used the software for: Less than 6 months

### "A great product and support to match"

September 3, 2019

5.0

Overall the experience has been great, Lead and his developers have helped us at every stage, including outside hours. Very happy.

Pros

We particularly liked the ease of use and speed of set up.

Cons

We didn't really find anything we didn't like about this product.

Reason for choosing HeadBidder

HeadBidder was the first such product we came across, once we trialled it we didn't need to look elsewhere.

Review Source

Response from ELMAN SYSTEMS

September 4, 2019

Thanks for your warm words, Michael. We are doing the best to make the product suitable for every publisher. Your case wasn't a standard one and we are happy that solution suits you.

TN

Tomas N.  
Head Of Traffic  
Publishing  
Used the software for: 1-2 years

### "HeadBidder user"

September 3, 2019

4.0

It makes it easy to get a client up and running with header bidding.

Pros

Easy to use, excellent support who really listen to their customers.

Cons

The UI is a bit odd but still easy to use

Review Source

Response from ELMAN SYSTEMS

September 4, 2019

Thank you for your feedback. We are working on UI and making it better thanks to your suggestions and requests. Hoping to get an additional star from you for the evolving UI soon =)

AD

Alexander D.  
Ad Ops Manager  
Internet  
Used the software for: Less than 6 months

### "Great product"

October 12, 2021

5.0

Pros

Revenue-wise it performs better than other solutions we tried and their customer support is top-notch

Cons

UI may be clunky at times, but nothing too significant

Review Source

Response from ELMAN SYSTEMS

October 28, 2021

Alexander, Thank you for your feedback.

pC

paul C.  
founder  
Computer Software  
Used the software for: I used a free trial

### "easy to put ads on auto"

June 23, 2021

4.0

Pros

I think the google ads integration is the most useful.

Cons

the free option is probably no longer available.

Review Source

PK

Petr K.  
software engineer  
Internet  
Used the software for: I used a free trial

### "Looking for a wrapper tool for my site"

September 20, 2021

5.0

An affordable tool that pays off if you don't know how or don't want to learn prebid framework or programming as a whole. Save a bunch of time and money for sure.

Pros

\- free trial period - easy-to-use documentation - setup takes 10 minutes

Cons

\- complex google api setup - prebid video setup requires bit more js knowledge than expected

Review Source

Response from ELMAN SYSTEMS

September 21, 2021

Thank you, Petr! Thanks for your feedback!

KP

Konstantin P.  
AdOps Specialist  
Information Technology and Services  
Used the software for: Less than 6 months

### "The easiest tool to start header bidding with."

February 22, 2019

5.0

Experience is positive. We use the tool for experiments mostly and in this case free boiling option is enough for us.

Pros

Everything is done via UI, no coding required. Tool is flexible and if needed support is always ready to help.

Cons

These guys are thinking about service itself mostly. I would suggest UI renew.

Review Source

RS

Ricardo S.  
Marketing Manager  
Newspapers  
Used the software for: I used a free trial

### "Good solution for publishers"

February 22, 2019

5.0

Pros

Easy to manage Its Free (this is the best part)

Cons

It must have more Ad Networks. I think that must users will miss that.

Review Source

Response from ELMAN SYSTEMS

February 26, 2019

Thank you for the feedback. We are implementing new features constantly. Stay tuned.

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