# Formidable Forms Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Formidable Forms Software - reviews, pricing plans, popular comparisons to other Form Builder products and more.

Source: https://www.capterra.com/p/175482/Formidable-Forms

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# 

 Formidable Forms Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Formidable Forms

## What is Formidable Forms?

Formidable Forms is a WordPress form builder plugin, that doubles as an application builder. We've got you covered from lead generation forms to business directories, paid classified ads, real estate listings, job boards, recipe management, and nutrition and weight tracking. Easily create contact forms, polls and surveys, email forms, and any other forms you imagine with simple drag and drop forms. Get your projects done faster, and take on more than before. All you need is a WordPress site.

## What is Formidable Forms used for?

[Form Builder](https://www.capterra.com/form-builder-software/)[Forms Automation](https://www.capterra.com/forms-automation-software/)[Survey](https://www.capterra.com/survey-software/)

Top alternative

Featured

Overall rating

Based on 115 user reviews

Reviews sentiment

Positive

98%

Neutral

1%

Negative

1%

Starting price

$79

Flat Rate, Per Year

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Formidable Forms?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://formidableforms.com&name=Formidable Forms)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Formidable Forms

4.8 (115)

VS.

[4.7 (952)](https://www.capterra.com/p/137289/Typeform/reviews/)

Starting Price

$79

Flat Rate, Per Year

Starting Price

$39

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.6 (115)

Ease Of Use

4.6 (2,821)

Value For Money

4.7 (110)

Value For Money

4.2 (2,258)

Customer Service

4.7 (104)

Customer Service

4.4 (2,088)

## Formidable Forms alternatives

[4.6 (5,120)](https://www.capterra.com/p/153140/Connecteam/reviews/)

Starting price

$29.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.5 (98)](https://www.capterra.com/p/144453/FormAssembly/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

Highest Rated

[4.7 (4,184)](https://www.capterra.com/p/251329/Adobe-Acrobat-DC/reviews/)

Starting price

$19.99

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)

[4.7 (2,845)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/)

Starting price

$39.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/158456/JotForm-4-0/)

[View all alternatives](https://www.capterra.com/p/175482/Formidable-Forms/alternatives/)

## Who uses Formidable Forms?

Based on Capterra reviews from the past 6 years

Talk to a software expert

to get a free software list  
tailored to your business needs

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Forms Creation & Design

4.6 (48)

75.00% of 48 reviewers that rated this feature as important or highly important

Create and design new forms from scratch using templates and design tools, or scan and convert existing forms into the system

Customizable Fields

4.7 (44)

75.00% of 44 reviewers that rated this feature as important or highly important

Customize data fields to support various needs and use cases

Customizable Forms

4.8 (44)

77.27% of 44 reviewers that rated this feature as important or highly important

Customize contracts and forms to collect specific information

Data Import/Export

4.7 (37)

75.68% of 37 reviewers that rated this feature as important or highly important

Import and export data to and from software applications

Conditional Logic

4.5 (19)

78.95% of 19 reviewers that rated this feature as important or highly important

Capability of a software or system to make decisions and perform actions based on specified conditions

Reporting/Analytics

4.8 (18)

66.67% of 18 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Formidable Forms 49 features

Define levels of authorization for access to specific files or systems

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Automatically populating fields or sections within a form

Provides a channel for team members to share media files, communicate, and work together

Capability of a software or system to make decisions and perform actions based on specified conditions

Add customized logos and colors to align with company branding

Customize data fields to support various needs and use cases

Customize contracts and forms to collect specific information

Tailored or customizable questions for more targeted and relevant data collection

Pre-designed layouts that can be customized to match preferences and requirements

Analyze survey results via statistical testing or crosstabs directly within the software

Import and export data to and from software applications

Graphical representation of data

Assemble applications and processes by dragging over and arranging pre-built components

Digitally sign online documents

Create and send email blasts/campaigns

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

Create and design new forms from scratch using templates and design tools, or scan and convert existing forms into the system

Store, manage and track all forms in a centralized location

Search for specific words or phrases within a document or database

Allow the audience to interact or engage with the content

Manage the process of attracting and converting business prospects into leads

Present live poll results to audience

Distribute a survey via mobile devices

Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers

Manage and support multiple languages

Supports different types of question formats, including multiple-choice, checkbox, open-answer, Likert scale, and essay

Survey or poll in which participants communicate responses via the internet, typically by completing a questionnaire on a web page

Streamlining repetitive tasks and activities through automated and predefined workflows

Survey design technique that directs respondents to different questions based on their previous answers

Integration of respondents' answers from previous survey questions into subsequent questions or text

Receive data and information in real time

Notifications that are delivered to users as soon as an event occurs

Active reporting of data and metrics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Ensure the answer provided fits set parameters (numerical, positive number, etc.)

Skip over or route respondents to different questions based on their previous answers

Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access

Allow media to be embedded in the question or answer options

Create and manage surveys

Create and administer polls and surveys

Gauge satisfaction and receive information for improvement and success

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

Modifying a website's URL to enhance readability, branding, or campaign alignment

Interact with data visualization elements, such as charts and graphs, to drill down into data

Web form that allows users to enter data that is sent and processed for different reasons

Get Advice

We can help you find the software with the features you need.

Features

4.7 (115)

4.7

Based on 115 reviews

## Pricing

Value for money

4.7 (110)

Free Trial

Free Version

[View pricing plan details](https://www.capterra.com/p/175482/Formidable-Forms/pricing/)

Basic

$79.00

Flat Rate,Per Year

It includes:

-   1 Site
-   50+ Form Templates
-   Conditional Logic
-   File Uploads
-   Multi-Page Forms
-   Repeaters
-   Review Before Submit
-   Seamless Styling
-   Unlimited Forms
-   Unlimited Monthly Entries

Plus

$199.00

Flat Rate,Per Year

It includes:

-   3 Site
-   90+ Form Templates
-   Aweber
-   Bootstrap Form Styling
-   Calendar Views
-   Conditional Logic
-   File Uploads
-   Formidable Views- $349
-   Grid Views
-   Landing Pages
-   Mailchimp
-   Mailpoet Newsletters
-   Modal Forms
-   Multi-Page Forms
-   Repeaters
-   Review Before Submit
-   Reviews & Comments
-   Seamless Styling
-   Table Views
-   Unlimited Forms
-   Unlimited Monthly Entries
-   User Tracking

Business

$399.00

Flat Rate,Per Year

It includes:

-   150+ Form Templates
-   7 Site
-   Aweber
-   Bootstrap Form Styling
-   Calculators
-   Calendar Views
-   Campaign Monitor
-   Conditional Logic
-   Constant Contact
-   Conversational Forms
-   Datepicker Options
-   Export Tables to CSV
-   File Uploads
-   Formidable Forms API
-   Formidable Views- $349
-   Getresponse
-   Grid Views
-   Landing Pages
-   Mailchimp
-   Mailpoet Newsletters
-   Modal Forms
-   Multi-Page Forms
-   Paypal
-   Polylang
-   Priority Support
-   Quiz Maker
-   Repeaters
-   Review Before Submit
-   Reviews & Comments
-   Seamless Styling
-   Signatures
-   Surveys & Polls
-   Table Views
-   Twilio SMS
-   Unlimited Forms
-   Unlimited Monthly Entries
-   User Registration
-   User Tracking
-   WPML Integration
-   Zapier (3000+ Apps)

Elite

$599.00

Flat Rate,Per Year

It includes:

-   170+ Form Templates
-   Activecampaign
-   Authorize.Net AIM
-   Aweber
-   Bootstrap Form Styling
-   Calculators
-   Calendar Views
-   Campaign Monitor
-   Conditional Logic
-   Constant Contact
-   Conversational Forms
-   Datepicker Options
-   Elite Support
-   Export Tables to CSV
-   File Uploads
-   Form Action Automation
-   Formidable Forms API
-   Formidable Views- $349
-   Getresponse
-   Grid Views
-   Hubspot
-   Landing Pages
-   Mailchimp
-   Mailpoet Newsletters
-   Modal Forms
-   Multi-Page Forms
-   Paypal
-   Polylang
-   Quiz Maker
-   Repeaters
-   Review Before Submit
-   Reviews & Comments
-   Salesforce
-   Seamless Styling
-   Signatures
-   Stripe
-   Surveys & Polls
-   Table Views
-   Twilio SMS
-   Unlimited Forms
-   Unlimited Monthly Entries
-   Unlimited Site
-   User Registration
-   User Tracking
-   White Labeling
-   Woocommerce
-   Wordpress Multisite
-   WPML Integration
-   Zapier (3000+ Apps)

Value for money

4.7 (110)

4.7

Based on 110 reviews

Connect with a Capterra advisor for a free 15-minute consultation

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## Support, customer service and training options

Customer Service

4.7 (104)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.7 (104)

4.7

Based on 104 reviews

## User reviews

Overall rating

4.8

Based on 115 reviews

Filter by rating

5(99)

4(14)

3(1)

2(0)

1(1)

Mentioned topic

Sorted by most recent

Bill H.

Owner

Marketing and Advertising

### "Formidable Forms is designed well and has awesome support"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 16, 2026

Been using Formidable Forms for years. It's my default forms app used in dozens of websites I support.

Pros

Formidable Forms is my go-to app because it's easy to use, and support is quick, thorough and patient in the rare occasion I need help. I've used it for years. I have tried others, but Formidable Forms simply makes launching form-based functions highly intuitive... especially for non-techies like me.

Cons

Flowing data into Constant Contact can be a little tricky for non-techie people such as myself. But that's not unusual when trying to get two apps to talk to each other.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

February 26, 2026

Wow thank you 🥳 We’re thrilled to be your go-to forms app all these years. Knowing that Formidable Forms makes launching forms feel like magic even for "non-techies" like you really makes our day. Here’s to many more smooth launches and happy websites filled with form wizardry 🚀 - The Formidable Team

LR

Luigi R.

Direttore

Professional Training & Coaching

### "Ottimo Plugin, Ottima assistenza"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

December 14, 2025

Stiamo usando la versione Élite da quasi un anno. Al momento ha risposto a tutte le nostre esigenze nella costruzione di una piattaforma piuttosto complessa.

Pros

Il Plugin funziona bene anche in situazioni complesse da gestire e l'assistenza risponde in maniera precisa e veloce.

Cons

C'é stato un malfunzionamento in occasione di un aggiornamento (non me lo sarei aspettato per il livello di qualità del plugin) che però é stato prontamente risolto con un'assistenza attenta e indicazioni precise.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

PA

Paul A.

Founder

Retail

### "Fabulous Forms"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

November 12, 2025

Formidable Forms offers exceptional flexibility, allowing us to tailor forms precisely to our customer needs. And when we do encounter a hiccup, their support team responds swiftly and thoroughly—truly one of the best I’ve experienced.

Pros

The forms a very adaptable and when it doesn't work the support is second to none. I would recommend using them.

Cons

Some functionality missing but there is always a workaround. Using AI doesn't really help - but it is getting there.

Switched from

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)

Price, advised by developer. Price, advised by developer

Alternatives considered

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)

Reasons for choosing Formidable Forms

Price, advised by developer. Price, advised by developer

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Website developer

Computer Software

### "An absolutely fantastic form design plugin for Wordpress "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 3, 2025

Fantastic - could not be better! The support has been amazing and I now have three different Stripe payment forms that I can keep on duplicating and changing the name of the product.

Pros

The thing I like most about Formidable (apart from the support), is that I no longer need to create a Stripe payment link, or WooCommerce variable product for every software license (tiered pricing) that we sell. Using Formidable to dynamically create products with a Stripe payment from is that we can legally implement UK Disability VAT Exemption it's eligibility questions, and the possible removal of VAT, depending upon the radio buttons selection. I have used conditional logic to ensure that these questions only appear when either England, Northern Ireland, Scotland, or Wales is selected from the "Country" menu. Compared to another form plugin, the design area has accessible scroll bars, not skinny wafer thin lines with no clickable arrows. Some of us web designers have disabilities, so an accessible design environment is essential.

Cons

The ability to globally change the red asterisk to "red \* (required) would be extremely helpful, as would physical resizing of fields using the mouse pointer. A "search and replace" facility for text (product names and prices) would be very useful for after duplicating and existing form.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

ZV

Zandre v.

Senior Marketing

Computer & Network Security

### "Best Support Ever - Formidable"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 27, 2025

Outstanding experience! Always friendly, helpful, and quick to resolve any problem. You can tell they really care about their clients and take pride in their work.

Pros

Always quick and ready to help resolve any issue! The support team responds fast, provides clear guidance, and ensures everything is up and running in no time. Excellent, reliable service every time!

Cons

Their service is absolutely top-notch! Every query is handled quickly and professionally, and issues are resolved without delay. They’re always willing to help and go above and beyond — truly dependable and efficient.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

November 12, 2025

Wow, thank you! Your review made our day! We’re delighted you found our support team fast, clear, and on point. We do care about our clients, we do take pride in our work, and we do high‑five (metaphorically) each time a ticket gets resolved. ✋🏼 Thanks for being awesome and taking the time to share your kind words! -The Formidable Team

BP

Brandon P.

Director of Web Development

Marketing and Advertising

### "Solid form product for basic and advanced WordPress needs"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 22, 2025

Great product and team. I recently found a very edge case bug, alerted the team, and they had a beta fix within a day.

Pros

Have used for years, as well as Gravity Forms. Both are good, but Formidable is more feature-complete, with many native extensions instead of paying for and managing multiple third-party addons. We always use Formidable unless a client specifically insists on Gravity.

Cons

I don't like how Formidable does a "full screen" takeover, I wish the rest of the WP Admin was still usable when you're in forms.

Alternatives considered

[Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/)

Reasons for choosing Formidable Forms

More comprehensive extensions, more transparent pricing

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

November 12, 2025

Wow! Thanks so much for the amazing review! We’re thrilled you’ve trusted Formidable Forms for so many years and appreciate the comparison to our competitor (we won’t mention too loudly what you prefer!). We’re especially happy you pointed out the extensions and transparent pricing. That really hits home for our team. Thanks again for being a longtime part of our community! Here’s to many more fantastic builds ahead. Cheers! The Formidable Team

GA

Gina A.

Business Systems Analyst

Utilities

### "Frequent New Feature Releases"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

October 3, 2025

Pros

The product has frequent releases of very helpful new features that do not seem to need much training.

Cons

There can be confusion about what features are free versus what features require a paid subscription.

Switched from

[Drupal](https://www.capterra.com/p/119594/Drupal/)

Drupal seems like an older technology that is not prioritizing form building functionality

Alternatives considered

[Microsoft Forms](https://www.capterra.com/p/246649/Microsoft-Forms/)

Reasons for choosing Formidable Forms

The web dev agency recommended it, and has experience with it.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

November 12, 2025

Thanks so much for the great review. We’re thrilled to hear you love how the product keeps evolving and our updates that don’t require hours of training. Your feedback keeps us motivated. We promise we’ll keep it fast, functional, and friendly. Thanks for being with us! Cheers, The Formidable Team

JV

Javad V.

CEO

Apparel & Fashion

### "Unreliable and expensive, cost us months of delays"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

September 29, 2025

We have removed Formidable and our site is now stable. Based on our experience, I cannot recommend this product.

Pros

Nothing compare to other its rivals! you pay some hundreds euros and get too much headache. am writing this for those that have a mid to complex e-commerce.

Cons

We used Formidable on our WordPress e-commerce site for several months. It was unstable: features worked one day and failed the next, and changes in one area caused regressions elsewhere. This led to repeated downtime and significant project delays. Support responses were slow and not solution-oriented, and the annual price (hundreds of euros) is impossible to justify given the results. We have removed it and reliability immediately improved. I cannot recommend it.

Switched from

[Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/)

[WPForms](https://www.capterra.com/p/234945/WPForms/)

Mature plugin with tons of official add-ons, strong support tiers, and an official WooCommerce Product Add-Ons extension for true product configurators (conditional pricing, custom options right on product pages). Great for teams who want a simple drag-and-drop builder with built-in payment integrations. WooCommerce ties in via Uncanny Automator (no-code). Ideal for order/quote forms outside the core Woo checkout.

Alternatives considered

[Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/)

Reasons for choosing Formidable Forms

Mature plugin with tons of official add-ons, strong support tiers, and an official WooCommerce Product Add-Ons extension for true product configurators (conditional pricing, custom options right on product pages).

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Babatunde O.

SEO Marketer

Marketing and Advertising

### "Amazing form templates"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

April 24, 2025

The pebuilt templates look amazing and is packed with addons for performing complex form operations like receiving payment and processing a product.

Pros

Formidable forms plugin is one of the most robust form apps for wordpress but what i like the most about it is the designs of the form. It's so well styled and blends with any wordpress theme. Highly recommend.

Cons

Spam submissions were a lot while I used formidable forms so it's important to setup captchas otherwise there will be lots of spam submissions.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

founder

Hospitality

### "my review about formidable"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

February 22, 2025

So far it's so good and i have big plans using the plugin

Pros

the integration with zapier and also exporting all views in CSV which can be used in many places afterward

Cons

how difficult to let users filter the data as they need

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/175482/Formidable-Forms/reviews/)

Popular comparisons

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