--- title: "Formidable Forms Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Formidable Forms the right Form Builder solution for you? Explore 115 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/175482/Formidable-Forms/reviews/" page_type: "reviews" language: "en" --- Formidable Forms 4.8 (115) [View alternatives](https://www.capterra.com/p/175482/Formidable-Forms/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 30th, 2026 # Reviews of Formidable Forms Ease of use 4.6 Customer Service 4.7 ## Pros and Cons in Reviews BP Brandon P Director of Web DevelopmentMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “Both are good, but Formidable is more feature-complete, with many native extensions instead of paying for and managing multiple third-party addons.“ October 22, 2025 Babatunde O SEO MarketerMarketing and Advertising, 51 - 200 employeesUsed the software for: 1-2 years. “Spam submissions were a lot while I used formidable forms so it's important to setup captchas otherwise there will be lots of spam submissions.“ April 24, 2025 Bill H OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “I have tried others, but Formidable Forms simply makes launching form-based functions highly intuitive... especially for non-techies like me.“ February 16, 2026 TT Toheeb T WordPress DeveloperInformation Technology and Services, 2 - 10 employeesUsed the software for: Less than 6 months. “The plugin has a steep learning curve, especially for beginners, and some advanced features like quiz, survey, polls and especially integration with Woocomerce are only available in higher-priced plans, which may not suit all budgets.“ August 23, 2024 GH Gavin H Head of Pre-Sales EngineeringComputer Software, 51 - 200 employeesUsed the software for: More than 2 years. “The UI is very user friendly and there's an ever growing library of articles and videos on the Formidable Forms website to push the plugin beyond being a simple form plugin.“ November 20, 2024 AI Alfonso I Consultant informatiqueInformation Technology and Services, Self-employedUsed the software for: Less than 6 months. “If I have to find a "defect" it is the poor integration with page builders like Elementor (the most famous) and the poor integration with SMS gateways, you can only use it with Twilio and it's a shame. But I repeat, it's just if you want to find the "nit in the egg"!“ September 1, 2024 SS Stella Nurina S CEO and Co FounderHealth, Wellness and Fitness, 2 - 10 employeesUsed the software for: 6-12 months. “The plugin is robust, reliable, and packed with features that simplify complex tasks like user registration.“ November 8, 2024 Barnabas H OwnerInformation Technology and Services, Self-employedUsed the software for: More than 2 years. “The only negative for me is how Formidable's media upload folder can get bloated if one uses it to display views with large lists containing images.“ July 25, 2024 ## Showing most helpful reviews Showing 1-25 of 115 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Bill H. Owner Marketing and Advertising Used the software for: 2+ years ### "Formidable Forms is designed well and has awesome support" February 16, 2026 5.0 Been using Formidable Forms for years. It's my default forms app used in dozens of websites I support. Pros Formidable Forms is my go-to app because it's easy to use, and support is quick, thorough and patient in the rare occasion I need help. I've used it for years. I have tried others, but Formidable Forms simply makes launching form-based functions highly intuitive... especially for non-techies like me. Cons Flowing data into Constant Contact can be a little tricky for non-techie people such as myself. But that's not unusual when trying to get two apps to talk to each other. Review Source Response from Strategy11 February 26, 2026 Wow thank you 🥳 We’re thrilled to be your go-to forms app all these years. Knowing that Formidable Forms makes launching forms feel like magic even for "non-techies" like you really makes our day. Here’s to many more smooth launches and happy websites filled with form wizardry 🚀 - The Formidable Team BP Brandon P. Director of Web Development Marketing and Advertising Used the software for: 2+ years ### "Solid form product for basic and advanced WordPress needs" October 22, 2025 5.0 Great product and team. I recently found a very edge case bug, alerted the team, and they had a beta fix within a day. Pros Have used for years, as well as Gravity Forms. Both are good, but Formidable is more feature-complete, with many native extensions instead of paying for and managing multiple third-party addons. We always use Formidable unless a client specifically insists on Gravity. Cons I don't like how Formidable does a "full screen" takeover, I wish the rest of the WP Admin was still usable when you're in forms. Alternatives considered [Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/) Reason for choosing Formidable Forms More comprehensive extensions, more transparent pricing Review Source Response from Strategy11 November 12, 2025 Wow! Thanks so much for the amazing review! We’re thrilled you’ve trusted Formidable Forms for so many years and appreciate the comparison to our competitor (we won’t mention too loudly what you prefer!). We’re especially happy you pointed out the extensions and transparent pricing. That really hits home for our team. Thanks again for being a longtime part of our community! Here’s to many more fantastic builds ahead. Cheers! The Formidable Team JV Javad V. CEO Apparel & Fashion Used the software for: 6-12 months ### "Unreliable and expensive, cost us months of delays" September 29, 2025 1.0 We have removed Formidable and our site is now stable. Based on our experience, I cannot recommend this product. Pros Nothing compare to other its rivals! you pay some hundreds euros and get too much headache. am writing this for those that have a mid to complex e-commerce. Cons We used Formidable on our WordPress e-commerce site for several months. It was unstable: features worked one day and failed the next, and changes in one area caused regressions elsewhere. This led to repeated downtime and significant project delays. Support responses were slow and not solution-oriented, and the annual price (hundreds of euros) is impossible to justify given the results. We have removed it and reliability immediately improved. I cannot recommend it. Alternatives considered [Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/) Reason for choosing Formidable Forms Mature plugin with tons of official add-ons, strong support tiers, and an official WooCommerce Product Add-Ons extension for true product configurators (conditional pricing, custom options right on product pages). Switched from [Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/)[WPForms](https://www.capterra.com/p/234945/WPForms/) Mature plugin with tons of official add-ons, strong support tiers, and an official WooCommerce Product Add-Ons extension for true product configurators (conditional pricing, custom options right on product pages). Great for teams who want a simple drag-and-drop builder with built-in payment integrations. WooCommerce ties in via Uncanny Automator (no-code). Ideal for order/quote forms outside the core Woo checkout. Review Source PA Paul A. Founder Retail Used the software for: 2+ years ### "Fabulous Forms" November 12, 2025 5.0 Formidable Forms offers exceptional flexibility, allowing us to tailor forms precisely to our customer needs. And when we do encounter a hiccup, their support team responds swiftly and thoroughly—truly one of the best I’ve experienced. Pros The forms a very adaptable and when it doesn't work the support is second to none. I would recommend using them. Cons Some functionality missing but there is always a workaround. Using AI doesn't really help - but it is getting there. Alternatives considered [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) Reason for choosing Formidable Forms Price, advised by developer. Price, advised by developer Switched from [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) Price, advised by developer. Price, advised by developer Review Source GA Gina A. Business Systems Analyst Utilities Used the software for: 6-12 months ### "Frequent New Feature Releases" October 3, 2025 4.0 Pros The product has frequent releases of very helpful new features that do not seem to need much training. Cons There can be confusion about what features are free versus what features require a paid subscription. Alternatives considered [Microsoft Forms](https://www.capterra.com/p/246649/Microsoft-Forms/) Reason for choosing Formidable Forms The web dev agency recommended it, and has experience with it. Switched from [Drupal](https://www.capterra.com/p/119594/Drupal/) Drupal seems like an older technology that is not prioritizing form building functionality Review Source Response from Strategy11 November 12, 2025 Thanks so much for the great review. We’re thrilled to hear you love how the product keeps evolving and our updates that don’t require hours of training. Your feedback keeps us motivated. We promise we’ll keep it fast, functional, and friendly. Thanks for being with us! Cheers, The Formidable Team Brent W. Owner and Operator Design Used the software for: 1-2 years ### "Easy to use, creativity is endless, and worth every penny." February 5, 2024 5.0 Absolutely love the product, the support, and the additional application forms already available on their website. Pros The best part about Formidable Forms is that you have the capability to design your forms any way that you want to. You can have your forms automatically notify you when someone fills them out, and you can setup an automatic email responder regarding however they filled out the form. It makes your work easier. Automate your work, so that you spend less time working and more time making money. Cons The renewal price for the highest plan is really high. I would like it to come down to $250 yearly or less. Otherwise, I may have to make a change in the future. As a entrepreneur and starting out on my own while supporting 5 kids and my wife, it's not easy to continue paying with such high costs. Alternatives considered [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) Reason for choosing Formidable Forms Way more flexible, and cheaper. Has abilities jot form just doesn't come to par with. Review Source Barnabas H. Owner Information Technology and Services Used the software for: 2+ years ### "I highly recommend Formidable Forms" July 25, 2024 5.0 Pros Longtime user of Formidable Forms on MANY sites, and use it daily. The forms are amazing, but it's the features that seal the deal for me. I use almost everything offered in some form. Conditional formatting, zapier integration, Mailchimp, Woocommerce, Views... You name it, Formidable does it! It's pretty easy straightforward and simple to implement. Customer support is always incredible. Cons The only negative for me is how Formidable's media upload folder can get bloated if one uses it to display views with large lists containing images. Alternatives considered [Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/) Switched from [Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/) Formidable has a better UX and better feature integration. Review Source VR Verified Reviewer Website developer Computer Software Used the software for: Less than 6 months ### "An absolutely fantastic form design plugin for Wordpress " November 3, 2025 5.0 Fantastic - could not be better! The support has been amazing and I now have three different Stripe payment forms that I can keep on duplicating and changing the name of the product. Pros The thing I like most about Formidable (apart from the support), is that I no longer need to create a Stripe payment link, or WooCommerce variable product for every software license (tiered pricing) that we sell. Using Formidable to dynamically create products with a Stripe payment from is that we can legally implement UK Disability VAT Exemption it's eligibility questions, and the possible removal of VAT, depending upon the radio buttons selection. I have used conditional logic to ensure that these questions only appear when either England, Northern Ireland, Scotland, or Wales is selected from the "Country" menu. Compared to another form plugin, the design area has accessible scroll bars, not skinny wafer thin lines with no clickable arrows. Some of us web designers have disabilities, so an accessible design environment is essential. Cons The ability to globally change the red asterisk to "red \* (required) would be extremely helpful, as would physical resizing of fields using the mouse pointer. A "search and replace" facility for text (product names and prices) would be very useful for after duplicating and existing form. Review Source ZV Zandre V. Senior Marketing Computer & Network Security Used the software for: 1-2 years ### "Best Support Ever - Formidable" October 27, 2025 5.0 Outstanding experience! Always friendly, helpful, and quick to resolve any problem. You can tell they really care about their clients and take pride in their work. Pros Always quick and ready to help resolve any issue! The support team responds fast, provides clear guidance, and ensures everything is up and running in no time. Excellent, reliable service every time! Cons Their service is absolutely top-notch! Every query is handled quickly and professionally, and issues are resolved without delay. They’re always willing to help and go above and beyond — truly dependable and efficient. Review Source Response from Strategy11 November 12, 2025 Wow, thank you! Your review made our day! We’re delighted you found our support team fast, clear, and on point. We do care about our clients, we do take pride in our work, and we do high‑five (metaphorically) each time a ticket gets resolved. ✋🏼 Thanks for being awesome and taking the time to share your kind words! -The Formidable Team Babatunde O. SEO Marketer Marketing and Advertising Used the software for: 1-2 years ### "Amazing form templates" April 24, 2025 5.0 The pebuilt templates look amazing and is packed with addons for performing complex form operations like receiving payment and processing a product. Pros Formidable forms plugin is one of the most robust form apps for wordpress but what i like the most about it is the designs of the form. It's so well styled and blends with any wordpress theme. Highly recommend. Cons Spam submissions were a lot while I used formidable forms so it's important to setup captchas otherwise there will be lots of spam submissions. Review Source JL Jonathan L. Owner Ranching Used the software for: 2+ years ### "I love using formidable Forms" May 27, 2021 4.0 I love it. I get frustrated sometimes but the support is excellent and usually makes thing okay agin very quickly. Pros I love that from the beginning it is easy to install and get setup. There are rebuilt templates if you want something quick and easy or you can start from scratch and build a simple form really easily. If you want a more complex form there are endless possibilities. Cons I would like to see more native integration with the likes of Square payments as I've had a few issues with a third part plugin. Reason for choosing Formidable Forms There were better options in my mind for a more complex form like repeating fields which I love. Switched from [Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/) I was looking for something that could do more natively! Review Source IR Ignacio R. Designer Design Used the software for: 2+ years ### "Online registrations made easy" August 4, 2020 5.0 Great so far. We purchased an elite license since we use it on every project as a default installation. Pros We were able to create an online school registration multi-step form pretty easily and then make modifications based on client feedback, addressing only the steps in the form where changes were needed. The ability to add in additional features like Zapier integration with just a few clicks is the best! Cons It's a bit pricey, but in the end well worth it since we probably saved time and $$ not needing additional plugins for certain functions. Formidable has everything covered pretty well! Alternatives considered [Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/) Reason for choosing Formidable Forms Available integrations with third parties swayed us. Switched from [Ninja Forms](https://www.capterra.com/p/204315/Ninja-Forms/) Formidable offered much more in terms of functionality and integrations with third parties. Review Source VR Verified Reviewer founder Hospitality Used the software for: Less than 6 months ### "my review about formidable" February 22, 2025 4.0 So far it's so good and i have big plans using the plugin Pros the integration with zapier and also exporting all views in CSV which can be used in many places afterward Cons how difficult to let users filter the data as they need Review Source CS Covency S. CEO Real Estate Used the software for: 2+ years ### "Covency and Formidable Forms" November 25, 2024 5.0 I have been use FF since 2020 and I am so happy. Pros Formidable Forms gives me the possibility to create so many type of forms and achieve all my needs. Cons It is full of features and cover every possibility. Review Source SA Shailesh A. Co-Founder Environmental Services Used the software for: Less than 6 months ### "The Perfect Solution for Building Calculators with Ease" June 29, 2023 5.0 We were caught in a frustrating cycle with professional developers, as they presented us with complex solutions that led us nowhere. Despite involving three developers and investing a significant amount of time and money, they failed to deliver the special calculator we sought for our website. After extensive research and exploration, we fortuitously discovered Formidable Forms and decided to make the purchase. To our surprise, even without technical knowledge or prior experience, we were able to independently create the desired calculator ourselves. Pros I recently had the pleasure of using Formidable Forms, and I cannot emphasize enough how impressed I am with its ease of use and efficiency. Formidable Forms came to our rescue after a disappointing experience with developers who claimed to be proficient in coding calculators but failed to deliver on their promises. Frustrated by the delays and lack of progress, we took matters into our own hands and discovered the remarkable power of Formidable Forms.Our journey with Formidable Forms began when we realized that the calculator we required for our project would be delivered by someone other than the developers we had hired. After waiting over 60 - 75 days and three different developers without any tangible progress, we explored alternative solutions. That's when we stumbled upon Formidable Forms, which was a game-changer.What amazed us the most was how quickly we could create the calculator we needed with Formidable Forms. Armed with nothing more than common sense and a basic understanding of data, we dove into the platform, and within 24 hours, we had a fully functional calculator up and running. The user-friendly interface and intuitive form builder made the process smooth and effortless. We were able to customize the form to align perfectly with our requirements, ensuring seamless integration with our website. Cons On the other hand, one aspect that some users may dislike about Formidable Forms is its pricing structure. While the platform offers a range of pricing plans to cater to different needs, some users may find the cost of certain programs relatively higher than other form builder solutions in the market. However, it's important to note that Formidable Forms's value and extensive features often outweigh the pricing concerns, especially for those who prioritize ease of use, advanced customization options, and robust form management capabilities. Review Source JM Joe M. Website Designer-Developer Information Technology and Services Used the software for: 2+ years ### "No WordPress website should be made without Formidable Forms" May 27, 2022 5.0 I am very satisfied with Formidable Forms and I do recommend it to any web developer. Pros It's such a powerful plugin that saves to much time that I don't or won't make any new website without it. Formidable Forms will bring any website up to the next level. Cons I would imagine that the learning curve could be a little difficult for newbies, but with such a powerful plugin such as this it is not too bad as Formidable Forms has a lot of tutorials on their website. The pricing can get a little high for anyone that runs a small web design business where they need more then just a few licenses to use it. Reason for choosing Formidable Forms With Formidable Forms I can create some very complex forms where its competitors I believe would not have been able to do. Review Source AF Andrew F. Volunteer Administrator (Organisation Founder) Education Management Used the software for: 2+ years ### "Absolutely brilliant - turned my dreams into reality" May 5, 2018 5.0 Pros The support is out of this world. In any software one is learning a lot of new skills so brilliant support makes the learning worth while. I could not have done so without it. I had a dream to turn our training companies administration, student management, and quality management system paperless. Formidable Forms has done that. Some of the things we do now, all paperless are; Student enrollment and payments; Keeping up to date records by auto sending emails for updated documentation at the correct time to each student or assessor; Multiple assessors countrywide uploading and assessing student assignments online; Moderators having immediate access to students work and assessors reports at any time from anywhere; Instant generation of reporting functions for the education authorities oversight and quality management role; Views showing snapshots of students progress with hyperlinks to every conceivable piece of data required by quality assurance and assessors throughout the process, and 'To Do' list automatically generated for each person who logs in based on their role ; Students have access to their own data at all times and can see their own progress; Students can maintain and view personal logbooks built into the system which also doubles as evidence for assessor to check currency of participation; The list goes on and on... Our site has over 80 forms with 426 Views. Cons I an not competent with writing code myself, so battle with tasks involving custom code, but there are lots of samples available as well so this helps. Nothing really that I do not like. I just do not have the time to do more self learning as I do this voluntarily and have another real job. Review Source LS Lori S. Owner, Artist Retail Used the software for: 2+ years ### "Easy to build complex, logic driven forms" September 12, 2023 5.0 I love it. It does most of what I need and each year there are great improvement. Pros Formidable Forms lets us create complex, multi step forms easily. Conversational Forms feature allows us to guide the customer through what would look overwhelming on one page. Cons Customer support always delivers quality answers with 24 hours, but I would like a chat available during business hours to get help quickly or answer a short question. Reason for choosing Formidable Forms I tried the free version and found it easy to understand and use. Review Source Melanie P. Creative Director Marketing and Advertising Used the software for: Less than 6 months ### "Expensive, but Awesome!" April 8, 2024 5.0 We love it! We used a competitor before and since trying it, we're discussing the idea of moving all of our clients to it. The interface is easy to use and the way that data is handled feels modern, smart and lightweight. There are so many intuitive options that your mind will run wild with the possibilities that can be explored and created with this form builder. Pros Templates, Intuitive Interface, Relatively Easy to Setup, Interesting Ways to Use Data, Great Styles, Feature Rich Compared to Competitors Cons A Bit Pricey (but not really for the features), Not as Well Known as Other Form Builders (so possibly less integrations). Alternatives considered [AVADA](https://www.capterra.com/p/241458/AVADA/) Review Source AM Andy M. Magician, Collector, and Developer Used the software for: 2+ years ### "A Really Amazing and Fully Featured Plugin for EVERYTHING to do with Web Forms" May 5, 2018 5.0 Pros Formidable Forms is very extensible and pretty much anything you can think of to do with a form can be done. I am building a full GDPR solution, 75% of which comes directly from Formidable forms and its Pro features. I have stopped using all other types of form builders and contact us forms. In fact, I have actively gone through all of our WordPress sites and anything that was not using Formidable (because they were older for example) I've upgraded. Formidable provide helpful and fast service and they have an annual support fee that is very reasonable for all that they do. I don't know what I would do without Formidable Forms. Some examples of forms I have created with Formidable Forms: https://www.martinsmagic.com/contact-us/ https://www.martinsmagic.com/add-to-guestbook/ https://www.martinsmagic.com/upload-your-collection/ https://www.martinsmagic.com/protect-my-data/ Cons Very hard to really find any Cons for Formidable Forms. But if there was one it would be nice to have an easy way to copy forms from one site to another without using their api product. Sometimes, the number of things you can do with Formidable Forms gets overwhelming, but I don't believe that is really a con. Review Source SN Saqib N. Surgeon Non-Profit Organization Management Used the software for: 2+ years ### "Turn wordpress into gold" August 4, 2020 5.0 We have created some ground breaking and innovative websites in healthcare and the non profit sector with formidable Pros Extremely versatile, very powerful. With formidable forms, anything is possible and therefore truly captures your imagination. With the abundance of wordpress templates and designs, and combined with formidable forms, you can create beautiful and functional websites. Cons There is a steep learning curve to make it powerful. You will often be scratching your head how to get something done, and then once you find the answer, you are amazed and delighted. It takes time to master and you will need to be able to dabble in PHP code to make the best use. But for beginners and simple projects, its straight forward. Its slightly expensive if budget is restricted (and wordpress users use wordpress because its free so a premium plugin in a lot) - but the support and features you get make it worth it if you can maximise formidable potential Review Source AI Alfonso I. Consultant informatique Information Technology and Services Used the software for: Less than 6 months ### "Not just a simple form...much more!" September 1, 2024 5.0 Pros The infinity of things you can create. You really have no limits, it is not a simple form to receive contacts, it is much more! You can create a personalized registration form, you can create an email list that you will then use to inform your employees for example, you can create personalized pages through a form and much more! Calling it a FORM is really reductive. I recommend it! Cons If I have to find a "defect" it is the poor integration with page builders like Elementor (the most famous) and the poor integration with SMS gateways, you can only use it with Twilio and it's a shame. But I repeat, it's just if you want to find the "nit in the egg"! Review Source TA Terri A. Website Manager Non-Profit Organization Management Used the software for: 2+ years ### "Formidable Forms Pro expanded organizations cashflow exponentiallly" August 5, 2021 5.0 Excellent product and would highly recommend. Pros I found Formidable Forms and its plugins to have a very user-friendly interface. There are few features left out that most users would need, and there are multitudes of plugins for specific needs to expand its usefulness. Cons What I like least is that there should be the ability to limit the number of WORDS in a form field, not just characters, in a very simple way. If you search for this function, all you can find is some very complicated php code which, though I followed the instructions to the letter, would not work. I tried many, many ways. Inserting html code into one of the fields is not possible, which is what the instructions say to do. FF already has a button to click to limit the number of characters. Why would you not have a button right there with it to limit the number of words? Review Source VR Verified Reviewer Instructional Designer (Contractor; Working Remote with On-Site Meetings) Consumer Services Used the software for: 2+ years ### "It turns WordPress into a business tool." May 5, 2018 5.0 Personally, I use it to make my website more useful as a business site, but I have hundreds of customers who have allowed me to use this plugin to make their websites more useful for business as well. Pros I like the simplicity of being able to create forms and add them to my site. I can easily modify these forms once they have been added and can insert them anywhere in WordPress. Cons What I don't like is that I'm often left wondering why some things aren't easier to do when most of them are. For example, I'd like to be able to easily hide the Submit button at times and make it appear conditionally, but that requires extra coding which I am not fond of doing. Review Source KF Khai F. Director Furniture Used the software for: 2+ years ### "Fantastic Form Builder-Manager for Wordpress" October 4, 2019 5.0 It's been a great tool for us, that continues to get better as they make tweaks and improvements. Pros Formidable has allowed us to build several complicated forms for external and internal use. It is feature-rich with a simple drag-and-drop builder interface and many options for fields and actions. Conditional fields and multipage forms with progress bars are some of the highlights. Customer support is top-notch! Cons Like any software that you want to do complex tasks, it requires a bit of a learning curve and it does require a bit of brain power sometimes to achieve what you want. Reason for choosing Formidable Forms Had the features that we needed. Price was very competitive. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.