---
title: "Formidable Forms Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is Formidable Forms the right Form Builder solution for you? Explore 115 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/175482/Formidable-Forms/reviews/"
page_type: "reviews"
language: "en"
---

Formidable Forms

4.8 (115)

[View alternatives](https://www.capterra.com/p/175482/Formidable-Forms/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated July 20th, 2026

# Reviews of Formidable Forms

Ease of use

4.6

Customer Service

4.7

## Pros and Cons in Reviews

AI

Alfonso I

Consultant informatiqueInformation Technology and Services, Self-employedUsed the software for: Less than 6 months.

“You can create a personalized registration form, you can create an email list that you will then use to inform your employees for example, you can create personalized pages through a form and much more!“

September 1, 2024

TT

Toheeb T

WordPress DeveloperInformation Technology and Services, 2 - 10 employeesUsed the software for: Less than 6 months.

“The plugin has a steep learning curve, especially for beginners, and some advanced features like quiz, survey, polls and especially integration with Woocomerce are only available in higher-priced plans, which may not suit all budgets.“

August 23, 2024

TT

Toheeb T

WordPress DeveloperInformation Technology and Services, 2 - 10 employeesUsed the software for: Less than 6 months.

“The seamless ConvertKit integration simplifies lead management, and the powerful conditional logic allows for dynamic, customized forms tailored to user interactions.“

August 23, 2024

AI

Alfonso I

Consultant informatiqueInformation Technology and Services, Self-employedUsed the software for: Less than 6 months.

“If I have to find a "defect" it is the poor integration with page builders like Elementor (the most famous) and the poor integration with SMS gateways, you can only use it with Twilio and it's a shame. But I repeat, it's just if you want to find the "nit in the egg"!“

September 1, 2024

Bill H

OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years.

“I have tried others, but Formidable Forms simply makes launching form-based functions highly intuitive... especially for non-techies like me.“

February 16, 2026

Babatunde O

SEO MarketerMarketing and Advertising, 51 - 200 employeesUsed the software for: 1-2 years.

“Spam submissions were a lot while I used formidable forms so it's important to setup captchas otherwise there will be lots of spam submissions.“

April 24, 2025

BP

Brandon P

Director of Web DevelopmentMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years.

“Both are good, but Formidable is more feature-complete, with many native extensions instead of paying for and managing multiple third-party addons.“

October 22, 2025

Barnabas H

OwnerInformation Technology and Services, Self-employedUsed the software for: More than 2 years.

“The only negative for me is how Formidable's media upload folder can get bloated if one uses it to display views with large lists containing images.“

July 25, 2024

## Showing most helpful reviews

Showing 1-25 of 115 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Bill H.  
Owner  
Marketing and Advertising  
Used the software for: 2+ years

### "Formidable Forms is designed well and has awesome support"

February 16, 2026

5.0

Been using Formidable Forms for years. It's my default forms app used in dozens of websites I support.

Pros

Formidable Forms is my go-to app because it's easy to use, and support is quick, thorough and patient in the rare occasion I need help. I've used it for years. I have tried others, but Formidable Forms simply makes launching form-based functions highly intuitive... especially for non-techies like me.

Cons

Flowing data into Constant Contact can be a little tricky for non-techie people such as myself. But that's not unusual when trying to get two apps to talk to each other.

Review Source

Response from Strategy11

February 26, 2026

Wow thank you 🥳 We’re thrilled to be your go-to forms app all these years. Knowing that Formidable Forms makes launching forms feel like magic even for "non-techies" like you really makes our day. Here’s to many more smooth launches and happy websites filled with form wizardry 🚀 - The Formidable Team

BP

Brandon P.  
Director of Web Development  
Marketing and Advertising  
Used the software for: 2+ years

### "Solid form product for basic and advanced WordPress needs"

October 22, 2025

5.0

Great product and team. I recently found a very edge case bug, alerted the team, and they had a beta fix within a day.

Pros

Have used for years, as well as Gravity Forms. Both are good, but Formidable is more feature-complete, with many native extensions instead of paying for and managing multiple third-party addons. We always use Formidable unless a client specifically insists on Gravity.

Cons

I don't like how Formidable does a "full screen" takeover, I wish the rest of the WP Admin was still usable when you're in forms.

Alternatives considered

[Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/)

Reason for choosing Formidable Forms

More comprehensive extensions, more transparent pricing

Review Source

Response from Strategy11

November 12, 2025

Wow! Thanks so much for the amazing review! We’re thrilled you’ve trusted Formidable Forms for so many years and appreciate the comparison to our competitor (we won’t mention too loudly what you prefer!). We’re especially happy you pointed out the extensions and transparent pricing. That really hits home for our team. Thanks again for being a longtime part of our community! Here’s to many more fantastic builds ahead. Cheers! The Formidable Team

JV

Javad V.  
CEO  
Apparel & Fashion  
Used the software for: 6-12 months

### "Unreliable and expensive, cost us months of delays"

September 29, 2025

1.0

We have removed Formidable and our site is now stable. Based on our experience, I cannot recommend this product.

Pros

Nothing compare to other its rivals! you pay some hundreds euros and get too much headache. am writing this for those that have a mid to complex e-commerce.

Cons

We used Formidable on our WordPress e-commerce site for several months. It was unstable: features worked one day and failed the next, and changes in one area caused regressions elsewhere. This led to repeated downtime and significant project delays. Support responses were slow and not solution-oriented, and the annual price (hundreds of euros) is impossible to justify given the results. We have removed it and reliability immediately improved. I cannot recommend it.

Alternatives considered

[Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/)

Reason for choosing Formidable Forms

Mature plugin with tons of official add-ons, strong support tiers, and an official WooCommerce Product Add-Ons extension for true product configurators (conditional pricing, custom options right on product pages).

Switched from

[Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/)[WPForms](https://www.capterra.com/p/234945/WPForms/)

Mature plugin with tons of official add-ons, strong support tiers, and an official WooCommerce Product Add-Ons extension for true product configurators (conditional pricing, custom options right on product pages). Great for teams who want a simple drag-and-drop builder with built-in payment integrations. WooCommerce ties in via Uncanny Automator (no-code). Ideal for order/quote forms outside the core Woo checkout.

Review Source

PA

Paul A.  
Founder  
Retail  
Used the software for: 2+ years

### "Fabulous Forms"

November 12, 2025

5.0

Formidable Forms offers exceptional flexibility, allowing us to tailor forms precisely to our customer needs. And when we do encounter a hiccup, their support team responds swiftly and thoroughly—truly one of the best I’ve experienced.

Pros

The forms a very adaptable and when it doesn't work the support is second to none. I would recommend using them.

Cons

Some functionality missing but there is always a workaround. Using AI doesn't really help - but it is getting there.

Alternatives considered

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)

Reason for choosing Formidable Forms

Price, advised by developer. Price, advised by developer

Switched from

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)

Price, advised by developer. Price, advised by developer

Review Source

GA

Gina A.  
Business Systems Analyst  
Utilities  
Used the software for: 6-12 months

### "Frequent New Feature Releases"

October 3, 2025

4.0

Pros

The product has frequent releases of very helpful new features that do not seem to need much training.

Cons

There can be confusion about what features are free versus what features require a paid subscription.

Alternatives considered

[Microsoft Forms](https://www.capterra.com/p/246649/Microsoft-Forms/)

Reason for choosing Formidable Forms

The web dev agency recommended it, and has experience with it.

Switched from

[Drupal](https://www.capterra.com/p/119594/Drupal/)

Drupal seems like an older technology that is not prioritizing form building functionality

Review Source

Response from Strategy11

November 12, 2025

Thanks so much for the great review. We’re thrilled to hear you love how the product keeps evolving and our updates that don’t require hours of training. Your feedback keeps us motivated. We promise we’ll keep it fast, functional, and friendly. Thanks for being with us! Cheers, The Formidable Team

GH

Gavin H.  
Head of Pre-Sales Engineering  
Computer Software  
Used the software for: 2+ years

### "Amazing form plugin"

November 20, 2024

5.0

Been using Formidable Forms for just over 3 years now. We use it daily for our customers and internally. It's got a ton of great features and addons that really make it standout. The UI is very user friendly and there's an ever growing library of articles and videos on the Formidable Forms website to push the plugin beyond being a simple form plugin.

Pros

Great form plugin with an amazing amount of functionality that continues to grow and innovate. Excellent customer support and a wealth of very good FAQ's and howtos.

Cons

Nothing really. The UI has improved considerably over the 3 years I've been using the plugin, which was my only original issue.

Alternatives considered

[Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/)[WPForms](https://www.capterra.com/p/234945/WPForms/)[Ninja Forms](https://www.capterra.com/p/204315/Ninja-Forms/)

Reason for choosing Formidable Forms

Flexibility of form control, number of useful addons, and the ability to send POST requests to our API endpoints.

Review Source

VR

Verified Reviewer  
Website developer  
Computer Software  
Used the software for: Less than 6 months

### "An absolutely fantastic form design plugin for Wordpress "

November 3, 2025

5.0

Fantastic - could not be better! The support has been amazing and I now have three different Stripe payment forms that I can keep on duplicating and changing the name of the product.

Pros

The thing I like most about Formidable (apart from the support), is that I no longer need to create a Stripe payment link, or WooCommerce variable product for every software license (tiered pricing) that we sell. Using Formidable to dynamically create products with a Stripe payment from is that we can legally implement UK Disability VAT Exemption it's eligibility questions, and the possible removal of VAT, depending upon the radio buttons selection. I have used conditional logic to ensure that these questions only appear when either England, Northern Ireland, Scotland, or Wales is selected from the "Country" menu. Compared to another form plugin, the design area has accessible scroll bars, not skinny wafer thin lines with no clickable arrows. Some of us web designers have disabilities, so an accessible design environment is essential.

Cons

The ability to globally change the red asterisk to "red \* (required) would be extremely helpful, as would physical resizing of fields using the mouse pointer. A "search and replace" facility for text (product names and prices) would be very useful for after duplicating and existing form.

Review Source

ZV

Zandre V.  
Senior Marketing  
Computer & Network Security  
Used the software for: 1-2 years

### "Best Support Ever - Formidable"

October 27, 2025

5.0

Outstanding experience! Always friendly, helpful, and quick to resolve any problem. You can tell they really care about their clients and take pride in their work.

Pros

Always quick and ready to help resolve any issue! The support team responds fast, provides clear guidance, and ensures everything is up and running in no time. Excellent, reliable service every time!

Cons

Their service is absolutely top-notch! Every query is handled quickly and professionally, and issues are resolved without delay. They’re always willing to help and go above and beyond — truly dependable and efficient.

Review Source

Response from Strategy11

November 12, 2025

Wow, thank you! Your review made our day! We’re delighted you found our support team fast, clear, and on point. We do care about our clients, we do take pride in our work, and we do high‑five (metaphorically) each time a ticket gets resolved. ✋🏼 Thanks for being awesome and taking the time to share your kind words! -The Formidable Team

Babatunde O.  
SEO Marketer  
Marketing and Advertising  
Used the software for: 1-2 years

### "Amazing form templates"

April 24, 2025

5.0

The pebuilt templates look amazing and is packed with addons for performing complex form operations like receiving payment and processing a product.

Pros

Formidable forms plugin is one of the most robust form apps for wordpress but what i like the most about it is the designs of the form. It's so well styled and blends with any wordpress theme. Highly recommend.

Cons

Spam submissions were a lot while I used formidable forms so it's important to setup captchas otherwise there will be lots of spam submissions.

Review Source

VR

Verified Reviewer  
founder  
Hospitality  
Used the software for: Less than 6 months

### "my review about formidable"

February 22, 2025

4.0

So far it's so good and i have big plans using the plugin

Pros

the integration with zapier and also exporting all views in CSV which can be used in many places afterward

Cons

how difficult to let users filter the data as they need

Review Source

NAU

Nuri Alper U.  
Web Designer  
Government Administration  
Used the software for: 2+ years

### "Web Designer"

December 3, 2024

5.0

5 years experience with Formidable Forms

Pros

Look up, section and Likert scale properties.

Cons

We want to edit more advanced conditional logic properties.

Review Source

LK

Lara K.  
Online Marketing Manager  
Media Production  
Used the software for: 6-12 months

### "Formidable Forms - Powerful and Flexible for All Levels"

November 13, 2024

5.0

My experience has been excellent. Formidable Forms has been a great tool to streamline our data collection process. It’s intuitive enough for simple forms and powerful enough to create advanced solutions, which has been a game-changer for our projects. Customer support has been responsive and helpful, providing great solutions whenever we needed help.

Pros

The ease of creating complex forms without needing much technical knowledge. I appreciate the pre-built templates, extensive customization options, and powerful integrations that help automate workflows and data collection.

Cons

Occasionally, the interface can feel overwhelming for first-time users, especially with advanced options, but the learning curve is manageable.

Review Source

TD

Tony D.  
Chief Consultant and Designer  
Computer & Network Security  
Used the software for: 2+ years

### "Formidable Forms is the only Form builder for my company and my customers"

April 6, 2024

5.0

Pure Bliss. I have used just about everything out there and nothing compares to Formidable Forms.

Pros

I love everything about Formidable. The ease of use. The large library of templates. The ability to create custom templates that can be reused. The fact that I can white label the plugin. I can create a customized forms experience for customers in a portion of the time and at a portion of the cost of a developer.

Cons

The calculator functions are a bit tricky but nothing that you can't figure out with a reading in the documentation.

Reason for choosing Formidable Forms

Integrations, templates, and ease of use.

Review Source

SB

Stephen B.  
WordPress developer - Content creator, writer  
Marketing and Advertising  
Used the software for: 2+ years

### "Formidable Forms has many features and very flexible - the ultimate form builder"

June 3, 2022

5.0

I have been using Formidable Forms since 2013. I cannot think of another WordPress plugin that I have used for so many years.

Pros

Data collection, form builder, conditional logic, simple to use, great tech support. If you need help building a complicated form, they will help you. Also, Formidable Forms is under constant development. The team works hard to make it better.

Cons

Formidable Forms can get expensive. It is easy to spend $200 annually if you need a lot of integrations and features, like ConvertKit, Stripe, etc. But I can understand why it is expensive because it is constantly being improved and the team provides great support. If you run an agency and have to provide advanced solutions to clients, buying Formidable Forms is a necessity.

Reason for choosing Formidable Forms

Formidable Forms was one of the first professional form builders. I first purchased it 2013 and it has served me well.

Review Source

VR

Verified Reviewer  
Web Developer  
Design  
Used the software for: 1-2 years

### "Best Form Builder Plugin I found on WordPress"

November 4, 2022

5.0

5-star. It's the best, even better than WP Form and Fluentform. Will always recommend this to my client and friend if they asked about form builder plugin.

Pros

I like how flexible and customizable it is. I really appreciate how it also include the automation features which is a huge time saver and productivity tools.

Cons

Nothing much really. Just that it would be even better if you could provide varied design style for different devices so I can make the form look mobile responsive

Review Source

LS

Lori S.  
Owner, Artist  
Retail  
Used the software for: 2+ years

### "Easy to build complex, logic driven forms"

September 12, 2023

5.0

I love it. It does most of what I need and each year there are great improvement.

Pros

Formidable Forms lets us create complex, multi step forms easily. Conversational Forms feature allows us to guide the customer through what would look overwhelming on one page.

Cons

Customer support always delivers quality answers with 24 hours, but I would like a chat available during business hours to get help quickly or answer a short question.

Reason for choosing Formidable Forms

I tried the free version and found it easy to understand and use.

Review Source

JT

Jan T.  
CEO  
Events Services  
Used the software for: 1-2 years

### "Adds great functions to wordpress"

August 12, 2024

4.0

Would choose it again for my work. There are some minor issue but is seems to be the best solution for me.

Pros

A ton of features added to Wordpress. It is especially powerful to add own data structures (here a list of events) to wordpress.

Cons

Some of the features feel not complete. Like the listing on Google Maps which was missing for a long time. Now it is there but it misses clustering.

Review Source

ST

Saro T.  
President  
Non-Profit Organization Management  
Used the software for: Less than 6 months

### "Best online database creator i've ever stumbled upon"

November 30, 2022

5.0

I am able to use my current hosting to operate my organization's databases and not pay 3rd party services monthly expensive fees to do the same job. My organizations entire operations are powered using formidable forms.

Pros

The functions and ease of creation allows you to create a simple or a complex comprehensive database on your website, I currently use it to manage my organization.

Cons

Currently, the dynamic fields cannot be filtered using a lookup feature which only works for lookup fields, but I believe this can be added in future upgrades.ղ

Review Source

AM

Andy M.  
Magician, Collector, and Developer  
  
Used the software for: 2+ years

### "A Really Amazing and Fully Featured Plugin for EVERYTHING to do with Web Forms"

May 5, 2018

5.0

Pros

Formidable Forms is very extensible and pretty much anything you can think of to do with a form can be done. I am building a full GDPR solution, 75% of which comes directly from Formidable forms and its Pro features. I have stopped using all other types of form builders and contact us forms. In fact, I have actively gone through all of our WordPress sites and anything that was not using Formidable (because they were older for example) I've upgraded. Formidable provide helpful and fast service and they have an annual support fee that is very reasonable for all that they do. I don't know what I would do without Formidable Forms. Some examples of forms I have created with Formidable Forms: https://www.martinsmagic.com/contact-us/ https://www.martinsmagic.com/add-to-guestbook/ https://www.martinsmagic.com/upload-your-collection/ https://www.martinsmagic.com/protect-my-data/

Cons

Very hard to really find any Cons for Formidable Forms. But if there was one it would be nice to have an easy way to copy forms from one site to another without using their api product. Sometimes, the number of things you can do with Formidable Forms gets overwhelming, but I don't believe that is really a con.

Review Source

Randy J L.  
President  
Marketing and Advertising  
Used the software for: 2+ years

### "Best WordPress Form Builder"

December 4, 2018

5.0

Overall we've stayed with Formidable because of their support and functionality. I've tried others and nothing yet compares to the team and product of Formidable Forms as of yet.

Pros

As a WordPress developer, I shopped and compared many form builders and landed with Formidable Forms. I've been using Formidable Forms for about 4 years now on all our websites and enjoy the ease of use and functionality for customization when a specialty form is needed. Their customer service and support is great as well.

Cons

I wish they had encryption so we can do medical submissions.

Review Source

LC

Leonardo C.  
Media Manager  
E-Learning  
Used the software for: 2+ years

### "Great Tool for many things"

November 29, 2023

5.0

Pros

Easy of use, autoupdates, addonmanager is great.

Cons

Price , i only have problmem with the renew price

Review Source

KK

Karl K.  
Director of Technology  
Marketing and Advertising  
Used the software for: 6-12 months

### "Absolutely fantastic form plugin."

November 19, 2021

5.0

Pros

The plugin itself comes ready-to-use out of the box, it is incredibly user-friendly, and offers so many useful features. We especially enjoy the conditional logic and multi-step form tools, as it helps streamline our clients' quoting processes.

Cons

The only con that I've stumbled upon since I started using Formidable is the lack of support for Recaptcha v3. In our business' experience, Google ReCaptcha v3 is the most advanced and most performing captcha tool, and had the best impact on controlling form spam for our many clients.

Alternatives considered

[WPForms](https://www.capterra.com/p/234945/WPForms/)[Ninja Forms](https://www.capterra.com/p/204315/Ninja-Forms/)

Review Source

TA

Terri A.  
Website Manager  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Formidable Forms Pro expanded organizations cashflow exponentiallly"

August 5, 2021

5.0

Excellent product and would highly recommend.

Pros

I found Formidable Forms and its plugins to have a very user-friendly interface. There are few features left out that most users would need, and there are multitudes of plugins for specific needs to expand its usefulness.

Cons

What I like least is that there should be the ability to limit the number of WORDS in a form field, not just characters, in a very simple way. If you search for this function, all you can find is some very complicated php code which, though I followed the instructions to the letter, would not work. I tried many, many ways. Inserting html code into one of the fields is not possible, which is what the instructions say to do. FF already has a button to click to limit the number of characters. Why would you not have a button right there with it to limit the number of words?

Review Source

VR

Verified Reviewer  
Instructional Designer (Contractor; Working Remote with On-Site Meetings)  
Consumer Services  
Used the software for: 2+ years

### "It turns WordPress into a business tool."

May 5, 2018

5.0

Personally, I use it to make my website more useful as a business site, but I have hundreds of customers who have allowed me to use this plugin to make their websites more useful for business as well.

Pros

I like the simplicity of being able to create forms and add them to my site. I can easily modify these forms once they have been added and can insert them anywhere in WordPress.

Cons

What I don't like is that I'm often left wondering why some things aren't easier to do when most of them are. For example, I'd like to be able to easily hide the Submit button at times and make it appear conditionally, but that requires extra coding which I am not fond of doing.

Review Source

KF

Khai F.  
Director  
Furniture  
Used the software for: 2+ years

### "Fantastic Form Builder-Manager for Wordpress"

October 4, 2019

5.0

It's been a great tool for us, that continues to get better as they make tweaks and improvements.

Pros

Formidable has allowed us to build several complicated forms for external and internal use. It is feature-rich with a simple drag-and-drop builder interface and many options for fields and actions. Conditional fields and multipage forms with progress bars are some of the highlights. Customer support is top-notch!

Cons

Like any software that you want to do complex tasks, it requires a bit of a learning curve and it does require a bit of brain power sometimes to achieve what you want.

Reason for choosing Formidable Forms

Had the features that we needed. Price was very competitive.

Review Source

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