# Page 3 | Formidable Forms Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 3 - Is Formidable Forms the right Form Builder solution for you? Explore 115 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/175482/Formidable-Forms/reviews

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Formidable Forms

4.8 (115)

[View alternatives](https://www.capterra.com/p/175482/Formidable-Forms/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 3 - Reviews of Formidable Forms

## Showing most helpful reviews

Showing 51-75 of 115 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

JW

Jonathan W.  
Senior Software Engineer  
Information Technology and Services  
Used the software for: 2+ years

### "Conditional action hooks make this the best form plugin for WordPress"

August 3, 2020

5.0

Overall, Formidable Forms has been my go-to form builder for the last 7 years. I switched from a competitor because while their feature set was more robust, Formidable had a more modern feel and was easier to work with as a developer.

Pros

Not only is the drag-n-drop interface super easy to work with, but the included fields almost always meet my needs. The included actions that can be triggered on successful form submission, while not exhaustive, usually meet the requirements of my projects. There are plenty of add-ons that help to meet the needs if one of the built-in ones doesn't.

Cons

One thing I feel is missing from this plugin is advanced conditional field values. When using a form to try to create a quiz that scored users based on their overall answers, it was difficult to add those form values together and redirect to an appropriate success page base on the total of all fields.

Alternatives considered

[Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/)

Reason for choosing Formidable Forms

In the end, Formidable was easier to work with as a developer and provided a fuller feature set for the cost than the competition. Form Actions was probably the biggest selling point for me early on. They are amazing.

Review Source

VR

Verified Reviewer  
COO  
Marketing and Advertising  
Used the software for: 1-2 years

### "Formidable Forms Makes the Difference!"

November 29, 2023

5.0

Helped us create a searchable database for the client with custom entry forms; client was 100% pleased with end product that they use on a weekly basis

Pros

Customizable; easy to use; makes creating searchable databases a breeze; customer support!

Cons

A bit of a learning curve when creating custom searches

Switched from

[Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/)

Customizable searches and the ability to handle entries

Review Source

TL

Tyler L.  
Developer  
Sports  
Used the software for: 2+ years

### "Very simple to use Form Builder with tons of features"

December 6, 2022

4.0

Pros

Building simple forms is really fast and easy. Simply drag and drop, then use all of the customization features to style, size, add dynamic or conditional elements.

Cons

When displaying data from form views on my website, it adds a lot of JS and CSS, slowing down my pages. If your website is optimized for speed, you'll still be well within "good" speed parameters. But, if your website already struggles with load time or speed in general, adding views on your pages may slow things down.

Switched from

[Ninja Forms](https://www.capterra.com/p/204315/Ninja-Forms/)

More features with Formidable. Easier to use.

Review Source

LS

Lori S.  
Owner, Artist  
Retail  
Used the software for: 2+ years

### "Easy to build complex, logic driven forms"

September 12, 2023

5.0

I love it. It does most of what I need and each year there are great improvement.

Pros

Formidable Forms lets us create complex, multi step forms easily. Conversational Forms feature allows us to guide the customer through what would look overwhelming on one page.

Cons

Customer support always delivers quality answers with 24 hours, but I would like a chat available during business hours to get help quickly or answer a short question.

Reason for choosing Formidable Forms

I tried the free version and found it easy to understand and use.

Review Source

WJ

William J.  
Development  
Design  
Used the software for: 2+ years

### "Advanced Forms Integration for your WP Sites"

November 30, 2022

5.0

Fantastic

Pros

The ability to have so much customization from the ability to build out forms, views, reporting, etc. Support is fantastic as well.

Cons

Any plugin/product could always update or add. We have no issues and Formidable Forms continues to update and add new innovative add-ons though out their updates.

Alternatives considered

[Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/)

Reason for choosing Formidable Forms

We felt Formidable Forms integration with other products had a definitive advantage over the competition.

Review Source

Melanie P.  
Creative Director  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Expensive, but Awesome!"

April 8, 2024

5.0

We love it! We used a competitor before and since trying it, we're discussing the idea of moving all of our clients to it. The interface is easy to use and the way that data is handled feels modern, smart and lightweight. There are so many intuitive options that your mind will run wild with the possibilities that can be explored and created with this form builder.

Pros

Templates, Intuitive Interface, Relatively Easy to Setup, Interesting Ways to Use Data, Great Styles, Feature Rich Compared to Competitors

Cons

A Bit Pricey (but not really for the features), Not as Well Known as Other Form Builders (so possibly less integrations).

Alternatives considered

[AVADA](https://www.capterra.com/p/241458/AVADA/)

Review Source

KD

Khaldoun D.  
Business Owner  
Retail  
Used the software for: 1-2 years

### "Perfect , Professional , Dynamic and very helpful"

January 27, 2024

5.0

Pros

formidable forms , combine html with PHP,SQL and JavaScript which give unlimited creativity with very ease to implement and simple way , also the plugin give a very useful addons and high support of integrations which help in building very useful systems that support accounting , CRM and much more , customer support is fast in response and try to give help as much as they can

Cons

it needs some small improvements on views and lookup fields

Alternatives considered

[WPForms](https://www.capterra.com/p/234945/WPForms/)

Reason for choosing Formidable Forms

more beautiful and elegant website and style made me feal that formidable is better and easier

Review Source

BP

Brent P.  
I.T. Director  
Non-Profit Organization Management  
Used the software for: 2+ years

### "We've used Formidable Forms since version 1 many years ago. It's my go-to as a designer!"

May 7, 2018

5.0

Coding forms by hand is rough. Why re-invent the wheel? Especially with this plugin that allows rapid creation in a drag-drop interface, with reporting, exporting entries to CSVs, custom form actions for emailing people, custom reporting, etc... The depth of this plugin is up with the most thorough ones I've ever seen. The team did great on this and it's been fun to see it grow over the years.

Pros

The drag and drop interface for creating forms makes it super simple, but it can be as complex as you want it to be when you get into paginating, conditional fields that only appear when needed, and can even double as a basic shopping cart adding up totals and integrating with PayPal or other services via the plugins they offer. We've used it from basic RSVP forms, to complex Health Care Plan selections for entire companies. The system is flexible and a great framework to build with. The support is top notch as well! I've been impressed with the speed and responses of the staff on numerous occasions. Like I said in the title, long time user, big fan! This is easily in my top 5 Wordpress Plugin bag and it honestly makes other forms plugins look silly when I see them.

Cons

The ONLY thing I wish it could do was more complex math... but we're talking conditional multiplication or adding together of multiple subtotals of other fields... Things that most users will never run into! And honestly it may be able to handle some of that now as I haven't looked in a while.

Review Source

AH

Albert H.  
Developer  
Non-Profit Organization Management  
Used the software for: 1-2 years

### "Great WordPress form plugin with features and templates galore"

January 5, 2024

5.0

Pros

Countless templates, integrations with API, Zapier, AI, and more! It even handles calculations, signatures, payments, uploads, and DIY applications. You can make a web application with this.

Cons

The free version of the software is very average. You are forced to upgrade to get any usability out of it.

Switched from

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[Adobe Acrobat](https://www.capterra.com/p/251329/Adobe-Acrobat-DC/)

More functionality, extensions, and styling.

Review Source

SN

Saqib N.  
Surgeon  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Turn wordpress into gold"

August 4, 2020

5.0

We have created some ground breaking and innovative websites in healthcare and the non profit sector with formidable

Pros

Extremely versatile, very powerful. With formidable forms, anything is possible and therefore truly captures your imagination. With the abundance of wordpress templates and designs, and combined with formidable forms, you can create beautiful and functional websites.

Cons

There is a steep learning curve to make it powerful. You will often be scratching your head how to get something done, and then once you find the answer, you are amazed and delighted. It takes time to master and you will need to be able to dabble in PHP code to make the best use. But for beginners and simple projects, its straight forward. Its slightly expensive if budget is restricted (and wordpress users use wordpress because its free so a premium plugin in a lot) - but the support and features you get make it worth it if you can maximise formidable potential

Review Source

Robert R.  
Internet & WordPress Consultant  
  
Used the software for: 2+ years

### "An excellent forms program that excels in content manipulation and support. "

May 16, 2018

5.0

My business would not exist without it. Used on every product from the simplest to the most complex.

Pros

The ability to store form contents, query the data and output results in any manner makes the product shine above all others tried. Support is more than excellent. Features added at lightning speed. Support is beyond any expectations.

Cons

Developing dynamic, data driven application can get a little complex requiring code snippets which they happily provide. Wish they has an in-house service for (for fee) to modify their hook samples if needed.

Review Source

mP

michael P.  
system admin  
Information Services  
Used the software for: 2+ years

### "great form builder"

February 5, 2024

5.0

Pros

customization, automation and integration with third party apps

Cons

not many desgin option or wysiwyg options.

Alternatives considered

[Ninja Forms](https://www.capterra.com/p/204315/Ninja-Forms/)

Review Source

JL

Jonathan L.  
Owner  
Ranching  
Used the software for: 2+ years

### "I love using formidable Forms"

May 27, 2021

4.0

I love it. I get frustrated sometimes but the support is excellent and usually makes thing okay agin very quickly.

Pros

I love that from the beginning it is easy to install and get setup. There are rebuilt templates if you want something quick and easy or you can start from scratch and build a simple form really easily. If you want a more complex form there are endless possibilities.

Cons

I would like to see more native integration with the likes of Square payments as I've had a few issues with a third part plugin.

Reason for choosing Formidable Forms

There were better options in my mind for a more complex form like repeating fields which I love.

Switched from

[Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/)

I was looking for something that could do more natively!

Review Source

TC

Trisha C.  
Web designer and developer  
Design  
Used the software for: 2+ years

### "The only form plugin I use for all my clients"

August 5, 2020

5.0

It's been excellent.

Pros

I bought Formidable Pro back on June 25, 2014, and have used it on every client site I've created since. I moved from Gravity Forms and never looked back. I've tried a couple of the newer plugins, but they don't measure up. Formidable is just so flexible.

Cons

I miss the community forums. I liked being able to find answers to my questions without needing to contact support. There's a Slack group now but it's not the same. I like how GeneratePress and Beaver Builder still both have support forums. I hope Formidable Pro brings theirs back one day,

Switched from

[Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/)

Formidable Pro was more affordable, easier to design and much more flexible.

Review Source

NW

Nathan W.  
Web Lead  
Marketing and Advertising  
Used the software for: 2+ years

### "My go-to solution for anything form-related in Wordpress"

August 5, 2020

5.0

We use it to capture contact forms, request more information, for payment calculators and loan applications, in conjunction with a PDF plugin to generate PDFs, and more.

Pros

Formidable Forms makes it easy to build any sort of form to capture information. It has a lot of field types available and almost unlimited customization options. Form submissions can be stored & displayed, emailed to select people, integrated with dozens of 3rd-party add-ons, or handled with completely custom callbacks.

Cons

One feature that would be great to have built-in is the ability to perform calculations on field data before it's stored. Currently that must be accomplished with custom javascript.

Review Source

Response from Strategy11

August 5, 2020

Hi Nathan. Thanks for the great review! Just wanted to let you know that calculations can be done before the form is submitted too. Here's more info on the form calculations: https://formidableforms.com/knowledgebase/field-calculations/

VR

Verified Reviewer  
Business Development Manager  
Retail  
Used the software for: 2+ years

### "Amazing Formidable Forms"

August 7, 2020

5.0

Amazing support... answers within a couple of hours and they are always so helpful!

Pros

The educational and smart layout that makes it both fun and easy to use Formidable Forms, both privately and professionally.

Cons

Sometimes there is functionality behind the scenes that are not so easy to find or understand. I think more example code would help to give new inspiration and ideas on how to use this powerful tool.

Alternatives considered

[Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/)

Reason for choosing Formidable Forms

I liked Stephanies philosophy and her presentation of her work around Formidable Forms. The different add-ons that was (and are) available was also a big part of my decision.

Review Source

IR

Ignacio R.  
Designer  
Design  
Used the software for: 2+ years

### "Online registrations made easy"

August 4, 2020

5.0

Great so far. We purchased an elite license since we use it on every project as a default installation.

Pros

We were able to create an online school registration multi-step form pretty easily and then make modifications based on client feedback, addressing only the steps in the form where changes were needed. The ability to add in additional features like Zapier integration with just a few clicks is the best!

Cons

It's a bit pricey, but in the end well worth it since we probably saved time and $$ not needing additional plugins for certain functions. Formidable has everything covered pretty well!

Alternatives considered

[Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/)

Reason for choosing Formidable Forms

Available integrations with third parties swayed us.

Switched from

[Ninja Forms](https://www.capterra.com/p/204315/Ninja-Forms/)

Formidable offered much more in terms of functionality and integrations with third parties.

Review Source

PS

Peter S.  
Senior Developer  
Information Technology and Services  
Used the software for: 2+ years

### "Formidable Forms - Awesome!"

July 22, 2022

5.0

\[1\] Creation of forms tailored for different customers improves site development productivity. \[2\] Wide standard feature set helpful in meeting client site requirements

Pros

Formidable has an extensive feature set, we are taking a view to the future

Cons

Formidable is an expensive buy when taking all features

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

Reason for choosing Formidable Forms

More extyensive feature set (with a view to the future) there are features here which we are not currently using but do expect to use in the near/medium term (this coming year)

Review Source

VR

Verified Reviewer  
Owner  
Computer Software  
Used the software for: 2+ years

### "Very useful plugin for creating powerful forms in WordPress"

December 7, 2021

5.0

This plugin allows me to create everything from contact and ordering forms to surveys.

Pros

I was looking for a WordPress form builder for my new website and saw Formidable Forms. It is by far the best form builder I have ever used. It has all the features I wanted and more. My site now looks more professional with all these great features!

Cons

I've been using Formidable Forms for quite a few years now and it's a great WordPress form builder. Its only drawback is the price. This app is very expensive and there are now cheaper form builders on the market.

Alternatives considered

[Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/)[WPForms](https://www.capterra.com/p/234945/WPForms/)

Reason for choosing Formidable Forms

I'm used to working with Formidable Forms and the plugin has all the functionality I need

Review Source

JSG

Jorge Steve G.  
IT Director  
Security and Investigations  
Used the software for: 2+ years

### "awesome product"

July 11, 2022

5.0

reducción de tiempo facilidad de configuración Amplio uso en diversos proyectos

Pros

Excelente producto, me ha resuelto la vida en mis proyectos

Cons

La facilidad con la que se pueden construir los proyectos

Reason for choosing Formidable Forms

Es el que utilizo

Review Source

JS

Jon S.  
Owner  
Marketing and Advertising  
Used the software for: 6-12 months

### "Great forms plug in!"

June 26, 2023

5.0

Pros

Setting up Formidable Forms is very easy. Aside from that, one of my favorite aspects is that it offers some ARIA capabilities to increase Google Pagespeed scores. If you have a website that needs Accessibility features, Formidable Forms is for you! From my research, no other form plugins offer this.

Cons

My least favorite part is that I can't shorten the space in between fields. This can make my contact forms longer (vertically) than I'd like. They do offer some spacing customizations for padding and margins, but not this specific one.

Switched from

[WPForms](https://www.capterra.com/p/234945/WPForms/)

Formidable Forms is usable on more sites than the comparative plan at WP Forms, which was cheaper, as well. The main reason for switching was Formidable's in-depth integration with Stripe and Zapier.

Review Source

JM

Joseph M.  
Creative Director  
Design  
Used the software for: 2+ years

### "Formidable Forms is an excellent Forms solution for Wordpress"

May 11, 2021

5.0

Very positive.

Pros

I have built complex and comprehensive forms using several other plugins. This one is the best.

Cons

It's difficult with the complexity to integrate with various add-ons such as Zapier. No-fault to FF, but it requires a lot more work to manage than I would like.

Alternatives considered

[Formstack Forms](https://www.capterra.com/p/118892/Formstack/)[Ninja Forms](https://www.capterra.com/p/204315/Ninja-Forms/)

Reason for choosing Formidable Forms

Stability and cost.

Switched from

[Ninja Forms](https://www.capterra.com/p/204315/Ninja-Forms/)

Stability. Cost.

Review Source

VR

Verified Reviewer  
Co-founder & CAO  
Information Technology and Services  
Used the software for: 2+ years

### "The Best WordPress Form Builder"

April 15, 2021

4.0

It has been a smooth ride with formidable forms. I've built so many projects with this system and I'll continue to use it until I know otherwise.

Pros

Formidable forms is the most sophisticated and customizable WordPress Form plugin I've ever used. You can practically build any kind of project with this plugin, no matter how big or small.

Cons

The plugin some times is unstable when new updates are available.

Switched from

[Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/)

Gravity forms is not user-friendly and not so easy to use.

Review Source

AB

Abby B.  
Web Designer  
Marketing and Advertising  
Used the software for: 1-2 years

### "Formidable Forms creates endless possibilities in WordPress"

August 4, 2020

5.0

I've been impressed time and time again with all the things I'm able to achieve with Formidable forms. They're a small family-owned company and I'm proud to support them.

Pros

I'm able to create so many customized solutions for clients with Formidables features. You can have front-end forms that create a post, mapping the fields together in a custom post type. They're also adding and improving their functionality constantly too. They're actually trying, which is more than I can say for a lot of the big plugin companies.

Cons

It does take a little getting used to. The way the settings and options are laid out are just a little different, so you do actually have to think, but it'll become 2nd nature after a while. The Search function in their Knowledgebase isn't the greatest, so just use Google to help you find what you're looking for.

Review Source

Christo H.  
Developer  
Information Services  
Used the software for: 2+ years

### "Best product"

April 15, 2021

5.0

Great support, spam filtering and easy to use

Pros

This was so easy to implement and guide you to build forms and custom workflows Present very neatly in any embedded solution

Cons

Nothing to dislike here, just love the product

Reason for choosing Formidable Forms

More features and custom workflow

Review Source

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