# Julius Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Julius the right Influencer Marketing solution for you? Explore 107 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/175488/Julius/reviews --- Julius 4.5 (107) [View alternatives](https://www.capterra.com/p/175488/Julius/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 3rd, 2026 # Reviews of Julius Ease of use 4.6 Customer Service 4.8 ## Pros and Cons in Reviews JM Janis M FounderE-Learning, Self-employedUsed the software for: I used a free trial. “It saves a lot of time, especially when searching for specific niches like fitness and cooking creators.“ August 5, 2024 TS Tara S Vice President, DigitalMarketing and Advertising, 201 - 500 employeesUsed the software for: More than 2 years. “Our biggest issues are with the platforms themselves and some of the access the give third-party systems like Julius, which can make some things more difficult (example: having influencers fill out an approval to grab their IG Story analytics).“ August 21, 2023 AR Amanda R Influencer Account CoordinatorPublic Relations and Communications, 11 - 50 employeesUsed the software for: Less than 6 months. “I love that I'm able to find influencers very seamlessly that cater to similar targets and demographics. When sourcing influencers for my agency's relatively niche campaigns, Julius saves me so much time because I'm able to find and vet creators quickly.“ August 14, 2023 AR Amanda R Influencer Account CoordinatorPublic Relations and Communications, 11 - 50 employeesUsed the software for: Less than 6 months. “There's nothing that specifically stands out other than the fact that there could be more influencers added and I've had few occasions in which I've searched for a creator to analyze their metrics and they aren't there.“ August 14, 2023 Divi S Application AnalystUtilities, 10,001+ employeesUsed the software for: More than 2 years. “I appreciate its robust features for managing influencer marketing campaigns and its ability to streamline workflows efficiently.“ May 9, 2024 VB Veronica B Social Media SupervisorSports, 1,001 - 5,000 employeesUsed the software for: Less than 6 months. “I dislike that influencers need to opt in for story tracking - I completely understand the reasons behind it, however.“ August 11, 2023 AS Amy S Marketing DirectorApparel & Fashion, 10,001+ employeesUsed the software for: More than 2 years. “It's helpful to be able to search for influencer stats such as engagement rate, audience demographic, brand partnerships, etc.“ August 9, 2023 LS Lily S DirectorMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years. “It's a bit expensive, and it isn't a tool that we lean on for campaign management.“ October 5, 2023 ## Showing most helpful reviews Showing 1-25 of 107 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Jason F. Senior Influence Strategist Marketing and Advertising Used the software for: 2+ years ### "One of the best SaaS influencer softwares on the market" July 29, 2021 5.0 I was a client/customer for 2+ years and fell in love with the product. Only after did I engage with them as a sponsor of my podcast (for disclosure's sake). I was never paid by Julius, but for a short time did receive complimentary access (during sponsorship). Pros Julius is easy to use, has powerful search filters, all the campaign management features you'd want and powerful measurement/ROI attribution options. Cons For SaaS without managed services, this product is on the higher end of the price spectrum, but it is very good software. Reason for choosing Julius The user-experience and power of the software, plus we didn't want to pay more for managed services. We just wanted SaaS. Review Source LM Liz M. Co-Founder Entertainment Used the software for: 2+ years ### "Happy Friday x Julius Review " August 3, 2023 4.0 Fantastic! The staff has been incredible to work with and always does their best to accomodate our unique needs. Pros For our company, the audience insights tool is the most impactful. Our business requires us to make educated influencer suggestions and knowing their audience demographic and platform ER is a crucial part of this process. We would not be able to operate without it and this is why Julius was our first vendor when we start the company and continues to be the only one necessary for completing our day to day functions. Cons The amount of time it takes to add a new influencer profile. It's now at the point where we have to submit influencers in batches of 1-5 because we know that is the only way they will get added in a timely manner. I understand there is a 3rd party involved uploading the information but it would be great if this was something that could happen instantly or even guaranteed 24 hours. Alternatives considered [Tagger](https://www.capterra.com/p/250838/Tagger/) Reason for choosing Julius Julius was more cost effective and offered additional services. Switched from [CreatorIQ](https://www.capterra.com/p/169151/CreatorIQ/)[Tagger](https://www.capterra.com/p/250838/Tagger/) Julius was more cost effective. Review Source GM Gabriela M. Director Marketing and Advertising Used the software for: Less than 6 months ### "Feedback of transition" February 8, 2022 3.0 love the support of the team to help us with the transition. very useful Pros The integration of other social platforms in one software. It help us to visualize a more integrate influencer activation Cons It is still missing database from Ecuador. We have done some exercises on influencer discovery but the filters are not showing us useful results yet Review Source Response from JuliusWorks March 2, 2022 Thank you for your positive review of Julius! We appreciate your business. AD Allie D. Director of Brand + Media Partnerships Entertainment Used the software for: Less than 6 months ### "Amazing Service" June 21, 2019 5.0 HYPR offers the tools and measurements my team and I need daily in order to produce the best work for our clients - all in one very user-friendly interface, where previously we had to pull data from several different services. The pdf report feature is also key when we are backing up our influencer decision-making process because clients can easily digest all of the stats - which has really streamlined our programming. Our dedicated team at HYPR has been incredible - they are timely to respond to any questions we send them, and it was great having them in the office for a lunch and learn. We're really excited about all the new features that are going to be rolling out. Overall - HYPR has become an essential part of our operations and has helped us to amplify our programs significantly. Pros Very user-friendly interface, hyper-specific search parameters, campaign monitoring, easy to export influencer lists, pdf's of specific influencer data, very responsive and helpful account managers on the HYPR side. Cons The only con I would note is that the software doesn't measure data from Instagram Stories, but I know that's something in the pipeline for the year :) Switched from [Upfluence](https://www.capterra.com/p/162056/Upfluence/) We needed a service that was easier to navigate and gave us accurate results. We found that Upfluence was difficult to use and the data was not always accurate. We also wanted to have one place to go for list-building, campaign monitoring, and specific influencer search parameters (ex. search by audience location down to the city) rather than having to use multiple platforms for different things. Review Source Response from JuliusWorks June 24, 2019 Thank you for your thorough review! We're grateful to be partnered with your team and excited to hear you're seeing the value of your HYPR account and relationship with our team. MM MANUEL M. Tour Director Entertainment Used the software for: I used a free trial ### "enlightening" July 3, 2024 5.0 Lots of potencial for new clients, and markets. Pros Many focus filters, and geo targeting for the latin community Cons No latin music selection. ie no regional mexican, no adult contemporary Alternatives considered [Captivated](https://www.capterra.com/p/152912/Captivated/) Reason for choosing Julius a better price and filter results for the latin community Review Source Divi S. Application Analyst Utilities Used the software for: 2+ years ### "JuliusHub: Empowering Your Business with Seamless Solutions" May 9, 2024 4.0 overall experience with Julius has been positive. I appreciate its robust features for managing influencer marketing campaigns and its ability to streamline workflows efficiently. However, there may be occasional challenges with usability or technical issues that may encounter Pros I appreciate Julius for its versatility and adaptability, allowing businesses to streamline their operations and enhance their productivity effectively. Cons the user interface of Julius to be a bit complex, making it challenging to navigate initially. Additionally, occasional technical issues or bugs have caused disruption. Review Source Madison M. Account Executive Public Relations and Communications Used the software for: 1-2 years ### "Good - Could be Better!" August 9, 2023 4.0 I use Julius primarily for data and research. I very rarely use it for making lists, managing campaigns, or communicating. This is the only influencer software I've ever used, but I have considered looking elsewhere for a more robust system. I'd also love to receive more resources on influencer marketing and how to be successful, since it's a constantly changing industry. Pros I like that Julius gives a highly-detailed overview of influencer statistics. I feel that I can trust the information and data being reported when I'm evaluating if an influencer is a good fit for my client. Cons I don't find the interface very user friendly, some features seem "hidden" or not easily accessible. I also find that many influencers in my sector (interior design) aren't on the platform, so it slows down my process having to constantly request new influencers be added. Review Source Ellen M. SVP Public Relations and Communications Used the software for: 1-2 years ### "Amazing platform! " January 12, 2023 5.0 We've been using Julius for 2 years and rely on the platform heavily for our agency. The customer service has been amazing and the platform delivers accurate data needed for our clients. Pros The customer service, discovery function and brand search tool are the most beneficial for our team. Cons It would be great if Julius provided monitoring without the need for authentication. Review Source VR Verified Reviewer Director, Talent and Influencer Entertainment Used the software for: 2+ years ### "great program but room for improvement" May 11, 2021 4.0 Pros It's super user friendly and I find that pretty much anyone can use it without training. Cons I wish it was better at recommending talent that I need for a specific concern or campaign. Also, I wish it was more accurate about talent ethnicity. Review Source VR Verified Reviewer Jr Manager digital marketing Sporting Goods Used the software for: 6-12 months ### "Downloadable Deck" December 25, 2019 4.0 Pros Its user friendly and with a very clear userface Cons The PDF one can download do not include important elements, such as country splits, brand interests etc. it would be nice to extent the option to personalize what to have in the PDF option Review Source Response from JuliusWorks January 6, 2020 Thank you for your feedback! We have raised your product feedback with our engineering team and are working on timelines for customizing that export. Should you have any additional feedback, please don't hesitate to let your Customer Support Manager know. Thank you and Happy 2020! SA Shehzeen A. SVP, Operations Marketing and Advertising Used the software for: 1-2 years ### "Great tool for influencer discovery!" January 5, 2023 5.0 Pros Julius is a great product for influencer discovery. They have several more filters and features for identifying the right influencers for campaigns, when compared to other softwares in the industry right now. Cons We did not use features outside of the influencer discovery tool. Alternatives considered [Grin](https://www.capterra.com/p/173654/GRIN/)[Captiv8](https://www.capterra.com/p/234955/Captiv8/) Review Source ML Madison L. Senior Manager, Influencer Partnerships Food & Beverages Used the software for: 1-2 years ### "An efficient way to manage campaigns " January 13, 2023 5.0 Love working with the team at Julius and the product is wonderful and integral to the success of our team. Pros I love working with our account rep, \[SENSITIVE CONTENT\]. She is fast, responsive, and very helpful. She makes working on the platform very seamless. Cons I notice that oftentimes, metrics vary and do not match to other parts of the analytics review, which makes looking for the source of "truth" difficult at times. Review Source CD Chelsea D. Digital Strategy Director Marketing and Advertising Used the software for: 6-12 months ### "Great Tool for Quality over Quantity " July 28, 2020 4.0 Julius saves our PR agency tons of time when researching influencers for new business and client campaigns. The ability to pull a list of relevant influencers and share that list externally within minutes makes pitching and scoping influencer campaigns much more efficient. It is a great full service tool to keep influencer campaigns organized and measurable. Pros The level of detail provided about the influencers and their audiences is extremely helpful when planning influencer campaigns. It gives our PR agency’s clients confidence that they will get a good value for their money. The tool is very easy to use. I can pull a list of qualified influencers in 60 seconds. Cons The quantity and diversity of influencers should be a focus for the platform to keep it competitive. I often do a search for a local influencer or a niche interest topic and have very few options. It is not the best for B2B due to limitations with LinkedIn. Reason for choosing Julius Quality over quantity of influencers Review Source Response from JuliusWorks July 30, 2020 Thank you for your input, Chelsea! Julius prides itself on its quality approach to influencer profiles. We are excited to share that, with our recent acquisition of HYPR, we will be growing the platform substantially with more influencer options in the months to come. Unfortunately, LinkedIn does not provide a social API, but we have shared your feedback with our product team should that change down the line. MS Maryellen S. Project Manager Public Relations and Communications Used the software for: 1-2 years ### "A great tool for finding influencer partners" July 17, 2020 4.0 Pros Julius is streamlined and user-friendly. I primarily use this software to cast influencer partners for brand partnership campaigns. My clients appreciated the clean design and detailed demographic information. If I wanted to have a potential partner added to the network, Julius customer support turned the request around ASAP, typically much faster than the support ticket estimated time. Cons The search function could be easier to use. Topics vs. Interest is confusing. I also found many errors on profiles - for example, an influencer who was Female would be under Male, an influencer who was White would be under Hispanic. I wish I could update the profiles as I find errors. Review Source Response from JuliusWorks July 27, 2020 Thank you for your positive feedback, Maryellen! We appreciate your input here. In regards to suggesting profile updates - you can do that via our Help Center request form, using the appropriate option from the drop-down menu for updating a profile. We do our best to ensure you are provided with quality, human-vetted profiles and appreciate your input at any time. MS Maggie S. Senior Social Strategist Marketing and Advertising Used the software for: 2+ years ### "Best Influencer Platform I've Used" February 14, 2022 5.0 Pros I love that I'm able to run a campaign from influencer identification, through execution, all the way to measurement and analysis all from one platform. Customer service is also incredible and we really enjoy using this platform! Cons I wish emailing influencers was easier and the messaging software was more advanced Review Source Response from JuliusWorks March 2, 2022 Thank you for your positive review of Julius! We appreciate your business. RL Rachel L. VP Marketing and Advertising Used the software for: 1-2 years ### "Love HYPR! " June 21, 2019 5.0 Pros \- provides tons of data - very easy search and filtering capabilities - very easy to request custom information - very easy to export a lot of information at incentive Cons \- have to sort through lots of options (since there is so much information available) to find exactly what you’re looking for - can’t easily isolate different social channels’ data (ie, if our campaign is on Instagram those are the only data points we care about) Review Source Response from JuliusWorks June 25, 2019 Thanks for your review! We are ecstatic you're seeing value in HYPR and we're happy to be working with your team. NR Niky R. Marketing Engagement, Experiential & Influencer Coordinator Marketing and Advertising Used the software for: Less than 6 months ### "Great Program" January 5, 2023 4.0 Julius customer service is amazing. Any questions or concerns I have is always answered in a timely manner. Pros I like that Julius is easy to use and has some unique functions compared to other softwares such as demographic analytics per social platform. Cons Being able to pull influencers posting without sending a validation email through. This would be helpful for no paid campaigns. Review Source VB Veronica B. Social Media Supervisor Sports Used the software for: Less than 6 months ### "Social Media Influencer Tracking" August 11, 2023 4.0 Pros Integration into our standing business practice was seamless. The tracking/checking of the influencer's content is very much applicable. And the customer service has been wonderful - Barbra is so responsive and so ready to help us with anything we need. She's been able to quickly and efficiently show us how to utilize certain features that has taken us a few tries to get right. Cons While the interface is clean, some of the search features were difficult to navigate. Once I learned it though it was fine. I dislike that influencers need to opt in for story tracking - I completely understand the reasons behind it, however. I'm sure other platforms require that authentication as well. Review Source AK AMANDA K. Director of Integrated Marketing Marketing and Advertising Used the software for: 1-2 years ### "Julius Use" August 2, 2020 4.0 Pros I think Julius is a great tool to provide high-level insight into the social following of a wide swath of influencers. From providing a bird's eye view of total following to sharing breakdowns of follower demos, it's a great resource is trying to better understand how we are reaching consumers. Cons I think the biggest short-coming of Julius is really in two areas: One being the different affinity areas within influencer followings, as well as benchmarks/comparative analysis between influencers. It would be really helpful to better understand which influencers pop for a given interest area and for the benchmarks associated with that affinity to be a bit clearer to understand. Review Source Response from JuliusWorks August 6, 2020 Appreciate your positive feedback, Amanda! We've shared your product input with our team, as well. BB Brandon B. Senior Account Manager Sports Used the software for: 2+ years ### "Julius Review" July 23, 2020 4.0 Great experience - all of our customer support contacts are wonderful and promptly get back to us with feedback/answers. Pros Love the data/analytics available for athletes, especially the demographics of their audience on social. Cons We request new athlete profiles who do not have one set up yet - would love to see these updated/maintained for at least the main sports leagues - NFL/MLB/NBA/NHL/MLS Sometimes we find that one of an athlete's social channels is missing/not connected to their profile Reason for choosing Julius N/A Review Source Response from JuliusWorks July 30, 2020 Thank you for your feedback, Brandon! We have shared your research feedback with our team. KA Kinza A. Editorial Assistant Writing and Editing Used the software for: Less than 6 months ### "Julius- An Excellent Tool for Market Research" February 9, 2022 5.0 Pros Julius is incredibly accessible software that shows accurate and detailed analytics. The reports are most useful as they display clear graphics which are easy to share with colleagues and relay the most important information. Julius' customer service is exceptional. Cons There is nothing to dislike about Julius. Review Source Response from JuliusWorks March 2, 2022 Thank you for your positive review of Julius! We appreciate your business. BW Ben W. Senior Manager, Talent and Influencer Marketing Media Production Used the software for: 1-2 years ### "HYPR Review" June 18, 2019 4.0 Pros HYPR "Pros" include the large number of influencers in the network, the ease of use for the software, and HYPR's "hands on" approach to customer support. I've been equally impressed both with the software infrastructure, as well as the HYPR team's work with with our team at Meredith. Cons My only complaint would be that the influencer database sometimes has incorrect and incomplete information on each influencer (incorrect location, ethnicity, contact info, etc.). Review Source Response from JuliusWorks June 24, 2019 Thanks for your helpful feedback! We're grateful you're seeing the value and we also appreciate the platform suggestions as well. MD Megan D. Social Media Coordinator Public Relations and Communications Used the software for: 6-12 months ### "Accessible, Accurate and Affordable!" July 8, 2019 5.0 Influencers make a huge difference in brand awareness and engagement. HYPR has helped us find exactly what and who we are looking for, as well as specific insights about their social platforms. I am beyond thankful for HYPR! Pros HYPR is always up-to-date and such an easy tool to use. The first time I used HYPR, I was amazed by how easy it was to comprehend and find what I was looking for. With the click of a few buttons, the accuracy and amount of results found is outstanding. You can also narrow down your search to be very specific, which is a huge plus. Cons I honestly cannot think of one con or negative feature about this software. Review Source Response from JuliusWorks July 9, 2019 Thank you so much! We're grateful to be working with you and happy HYPR is working great for you and your team. sR seanna R. Marketing Marketing and Advertising Used the software for: Less than 6 months ### "Makes our jobs easier!" February 17, 2022 5.0 Pros \-Easy to use -Able to filter by audience -Allows campaign management -Great customer service Cons \-There are no cons with this software in my opinion. Review Source Response from JuliusWorks March 2, 2022 Thank you for your positive review of Julius! We appreciate your business. AW Alex W. Athlete Analyst Sports Used the software for: 2+ years ### "Julius is great!" July 28, 2020 4.0 Pros Demographics, Profiles, social media information Cons Most new athletes need to be manually requested to be added to the system. Review Source Response from JuliusWorks July 30, 2020 Thank you for your feedback, Alex! We are excited to share that we will be growing the number of athletes on our platform in the months to come. 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