# Page 2 | Julius Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 2 - Is Julius the right Influencer Marketing solution for you? Explore 107 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/175488/Julius/reviews

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Julius

4.5 (107)

[View alternatives](https://www.capterra.com/p/175488/Julius/alternatives/)

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Last updated March 13th, 2026

# Page 2 - Reviews of Julius

## Showing most helpful reviews

Showing 26-50 of 107 Reviews

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Rating

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Reviewer's Role

Length of Use

Frequency of Use

JS

Jéromine S.  
Chief Digital Officer | Social Media  
Graphic Design  
Used the software for: 2+ years

### "Julius, the best tool for finding influencers based on precise criteria."

August 14, 2023

5.0

Pros

At Julius, the application is easy to use, and furthermore, the numerous data collected are easy to analyze.

Cons

The least liked aspect of Julius is the limited number of influencers in Switzerland, even though the platform promptly adds requested influencers. During global searches, influencer results could still be further optimized.

Reason for choosing Julius

I chose Julius because of its proximity to contacts; in case of issues, we can quickly communicate with someone who assists us. Requests are promptly answered, and influencer information is regularly updated. The platform also provides data on influencers that other sites do not offer. Therefore, the website is more accurate and reliable.

Review Source

FR

Fay R.  
Digital Influencer Engagement Officer  
Non-Profit Organization Management  
Used the software for: 1-2 years

### "What would I do without Julius?!"

August 9, 2023

5.0

I don't know what I would do without Julius, I use it on a daily basis. It gives me access to so much data to ensure the influencers we work with are aligned to the organisation and our target audience, and it helps me keep track of our influencer relationships and campaigns, and the impact our influencers are having. The account management team at Julius also make the platform what it is - they are responsive, helpful and always go above and beyond to answer questions, solve problems or help.

Pros

Julius is very user friendly and easy to understand and use. I use Julius on a daily basis. If I come across an influencer who looks like they have potential, it only takes me 2 minutes to find them on Julius, and quickly check whether they and their audience align to our organisation. When I am properly prospecting for a campaign, the search functionality on Julius is extremely easy to use, and I am able to create lists of 50 influencers in half a day. When doing out due dilignece on them, the audience insights and content library sections with keyword searching are extremely useful and speed up the due diligence process, and help us to ensure we have not missed something. The campaign tracking feature is extremeley useful and has automated the tracking process for me. I like that even if I forget to set a campaign up before content goes live, I can always plug it in later to get accurate results.The list functionality is also used on a daily basis, as I use it to keep track of all the influencers working with our organisation across 50+ countries to ensure there are no duplications. I also use the lists for prospecting which is extremely helpful.

Cons

Julius is designed for English-speaking markets, and has a great selection of influencers in USA, UK, Australia etc. It is much harder to find a wide variety of influencers in other markets, and this could be improved. However this is not unique to Julius and it is the same across most digital influencer platforms (Western-focused). Sometimes there are issues with campaign tracking data, however the team is always swift to help fill in any data gaps and fix any issues.

Reason for choosing Julius

Price point

Review Source

TS

Tara S.  
Vice President, Digital  
Marketing and Advertising  
Used the software for: 2+ years

### "Great, Easy Influencer Tool"

August 21, 2023

5.0

Pros

The team at Julius is responsive and incredible. The tool itself hits all the points - search, tracking, ability to add additional influencers to the platform, cross-sharing with agency logins, client-facing list links. It has been a great program for our team and has helped with building efficiency across the board.

Cons

Our biggest issues are with the platforms themselves and some of the access the give third-party systems like Julius, which can make some things more difficult (example: having influencers fill out an approval to grab their IG Story analytics).

Alternatives considered

[Grin](https://www.capterra.com/p/173654/GRIN/)[CreatorIQ](https://www.capterra.com/p/169151/CreatorIQ/)[Captiv8](https://www.capterra.com/p/234955/Captiv8/)

Reason for choosing Julius

Pricing, flexibility, team response

Review Source

JS

Jamie S.  
Director of Content & Social  
Marketing and Advertising  
Used the software for: 6-12 months

### "RH Julius Review"

January 16, 2023

5.0

We LOVE Julius! We brag about this tool constantly to our clients and internal team members. This is the best influencer tool I have used in 10 years of professional social media and creator work.

Pros

We love the vetting ability. This is what we use the tool for the most. Whether we find a creator organically (Google, TikTok, Instagram, or through another department) we need a way to vet these people and Julius does a great job of this.

Cons

For what we need, US Hispanic creators in very specific industries, we find the "search" feature to be challenging and limited. We hope to collaborate more with the team in the future to find ways to better refine our searches.

Reason for choosing Julius

Julius already had a relationship with another Havas agency.

Review Source

MM

Melanie M.  
PR & Influencer Specialist  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great Influencer Marketing Tool"

August 9, 2023

5.0

Pros

The features that are easy to use is the campaign and list function - love how I can easily track ROI and stats for each campaign we have across our three brands - love the team at Julius they are always willing to help (customer service is wonderful)

Cons

The authenticator and how it cannot show boosted vs unboosted content and how it compiles all the data together - I would love to decipher this

Review Source

LI

Lauren I.  
Junior Team Member  
Marketing and Advertising  
Used the software for: 6-12 months

### "A Lifesaver"

January 25, 2023

5.0

Pros

I love how easy it is to use. The UI is straightforward, and it truly couldn't be easier for me to do talent discovery, use the various filters, etc. to find top talent for various campaigns.

Cons

Sometimes I'm served influencers whose following counts, ERs, or locations are inaccurate, and about 20% of results have outdated links or "page not found" when reviewing the influencer.

Review Source

TM

Tucker M.  
Activation Coordinator  
Sports  
Used the software for: 1-2 years

### "Helps us daily"

July 23, 2020

4.0

Julius helps me identify the best matches for athlete endorsed campaigns. Decisions are made based on target market, reach, pricing, and athlete interests. Julius helps me greatly in all of these categories. The customer service team has been awesome as well. There have been a few instances where we had a really quick turnaround on getting an athlete added to Julius, and they worked with me to get those added before their usual turnaround time which is going above and beyond.

Pros

I love the ability to apply filters to reach a very specific target market. Julius is so helpful in this process. Specific parts of the software that I really enjoy include the agent contact information, follower demographics, and the ability to see a bio on the athlete as well as ailments and interests.

Cons

I would love a feature that allowed for easier calculations with age for target market. Julius breaks down the target markets >16, 17-19, 20-24, 25-29, 30-34, 35-39, 40-49, and 50+. This is great, except if I want to know how many followers the athlete has under the age of 35, I grab a calculator and add up the first 5 groups. If there was a way to filter this so I don't have to add them up each time, this would save a lot of time.

Review Source

Response from JuliusWorks

July 30, 2020

Thank you for your input here, Tucker! Glad to hear you are gaining so much value from Julius vetted data approach. We appreciate your feedback on the age brackets and have shared it with our product team for review.

XM

Xavier M.  
Marketing Coordinator  
Sports  
Used the software for: 1-2 years

### "Lefty SF Forty Niners Review"

August 11, 2023

4.0

Pros

The influencer/post search tools and contact in formation section.

Cons

We wish there was a more user friendly and accurate campaign monitoring system like, Julius.

Review Source

MM

Matthew M.  
Director, Social Media  
Retail  
Used the software for: 1-2 years

### "Julius Review"

December 16, 2019

4.0

Pros

Data and organization. If you work at a large company or have users that work in separate places, Julius is great for influencer/campaign organization and setting up process and protocols with cross-functional teams. Pulling and sharing data is also very seamless, and could be pulled quickly and easily. There are also tons of options in the search filters which can narrow the field and make it easier for discovery.

Cons

Reporting customization is a work in progress. They offer standardize reports now, which are great, but they ability to customize how we see fit is currently not available. Right now it is a desktop friendly product and do not have a mobile application. More of a personal preference probably, but an app would certainly make it easier to search, share and analyze data on the go.

Review Source

Response from JuliusWorks

January 6, 2020

Thanks for the feedback! Enhancing our reporting customization is indeed on our roadmap and we will keep you posted on progress there. We will submit your notes on the mobile app to our engineering team to see if that's something we can work on for this year. Appreciate the insights here and thanks for the kind words! Happy to hear our tool has proven valuable for you and the team.

MB

Melissa B.  
Manager, Global Communications  
Public Relations and Communications  
Used the software for: 2+ years

### "Review "

August 10, 2023

5.0

Great overall. Team is helpful and fast at answering any questions/concerns.

Pros

The ease of pulling key metrics (engagement rate, city of creator based, etc.)

Cons

The membership pricing is a bit high; I wish you offered different tier of subscriptions.

Review Source

PB

Paula B.  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "Julius Software Review"

October 25, 2021

5.0

Excellent response and overall very happy with the software

Pros

We have been a Julius user for many years - and highly recommend it to anyone looking for an influencer search platform. The influencer search and vetting criteria are top-notch. I also like that the team hand-vets them prior to putting into the system - so not just anyone can add an influencer. I also like and use the "related" influencer all the time as well as the audience demo, reach etc

Cons

There is really nothing I don't like about the software

Review Source

CK

Caroline K.  
Account Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Julius User for 3+ years."

January 12, 2023

5.0

Pros

Julius is easy for anyone to use! For over 3 years I have used this tool for dozens of Influencer campaigns.

Cons

Sometimes the quality of the Influencers is lacking and the information we need for them is not there ie contact details.

Review Source

AL

Amy L.  
SR Digital Strategist  
Marketing and Advertising  
Used the software for: 2+ years

### "Love Julius!"

January 12, 2023

5.0

overall i'm very happy with julius and advocate to keep using it at my agency

Pros

Prospecting and audience assessments are daily tasks for me and Julius makes my life so much easier with little effort

Cons

More customizations. the ability to export to a working ppt.

Review Source

SA

Shehzeen A.  
SVP, Operations  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great tool for influencer discovery!"

January 5, 2023

5.0

Pros

Julius is a great product for influencer discovery. They have several more filters and features for identifying the right influencers for campaigns, when compared to other softwares in the industry right now.

Cons

We did not use features outside of the influencer discovery tool.

Alternatives considered

[Grin](https://www.capterra.com/p/173654/GRIN/)[Captiv8](https://www.capterra.com/p/234955/Captiv8/)

Review Source

HS

Hannah S.  
Senior Social Media Manager  
Retail  
Used the software for: 1-2 years

### "Vetting Influencers for Brand Partnerships"

February 14, 2022

5.0

Pros

It's perfect for scouting talent based on insights - you're able to target creators with followers from specific regions, with specific age demographics, and creators who have high engagement rates. You're also able to see examples of work they've produced for other brands.

Cons

We currently use the tool for the early stages of influencer scouting, then outsource the comms to an external PR agency. Due to the cost of the tool, we've limited the # of users who can access the platform, but ideally we'd love to have our PR agency access HYPR to do comms directly from the platform.

Review Source

Response from JuliusWorks

March 2, 2022

Thank you for your positive review of Julius! We appreciate your business.

Ellen M.  
SVP  
Public Relations and Communications  
Used the software for: 1-2 years

### "Amazing platform! "

January 12, 2023

5.0

We've been using Julius for 2 years and rely on the platform heavily for our agency. The customer service has been amazing and the platform delivers accurate data needed for our clients.

Pros

The customer service, discovery function and brand search tool are the most beneficial for our team.

Cons

It would be great if Julius provided monitoring without the need for authentication.

Review Source

ML

Madison L.  
Senior Manager, Influencer Partnerships  
Food & Beverages  
Used the software for: 1-2 years

### "An efficient way to manage campaigns "

January 13, 2023

5.0

Love working with the team at Julius and the product is wonderful and integral to the success of our team.

Pros

I love working with our account rep, \[SENSITIVE CONTENT\]. She is fast, responsive, and very helpful. She makes working on the platform very seamless.

Cons

I notice that oftentimes, metrics vary and do not match to other parts of the analytics review, which makes looking for the source of "truth" difficult at times.

Review Source

VV

Valerie V.  
Social Media Manager  
Public Relations and Communications  
Used the software for: 1-2 years

### "Incredible Tool for Influencer Marketing initiatives"

June 27, 2019

5.0

It's now easier to justify the investment of influencer marketing to clients, leveraging HYPR data to identify the best influencers to reach a client's desired target market.

Pros

The sheer amount of influencers on the platform, the ease of having influencers added thanks to the incredible team, audience insights to prove ROI and ensure influencers will be able to reach a client's target audience.

Cons

It can be sometimes difficult to find an influencer using only the search bar feature as influencers will sometimes change their handles or location and the platform isn't updated to reflect their new channels, data is (very) infrequently out of date (i.e. audience size, engagement rate, etc.)

Review Source

Response from JuliusWorks

July 1, 2019

Thank you for your feedback! We at HYPR are happy you're seeing the value and grateful for your ongoing partnership.

CD

Chelsea D.  
Digital Strategy Director  
Marketing and Advertising  
Used the software for: 6-12 months

### "Great Tool for Quality over Quantity "

July 28, 2020

4.0

Julius saves our PR agency tons of time when researching influencers for new business and client campaigns. The ability to pull a list of relevant influencers and share that list externally within minutes makes pitching and scoping influencer campaigns much more efficient. It is a great full service tool to keep influencer campaigns organized and measurable.

Pros

The level of detail provided about the influencers and their audiences is extremely helpful when planning influencer campaigns. It gives our PR agency’s clients confidence that they will get a good value for their money. The tool is very easy to use. I can pull a list of qualified influencers in 60 seconds.

Cons

The quantity and diversity of influencers should be a focus for the platform to keep it competitive. I often do a search for a local influencer or a niche interest topic and have very few options. It is not the best for B2B due to limitations with LinkedIn.

Reason for choosing Julius

Quality over quantity of influencers

Review Source

Response from JuliusWorks

July 30, 2020

Thank you for your input, Chelsea! Julius prides itself on its quality approach to influencer profiles. We are excited to share that, with our recent acquisition of HYPR, we will be growing the platform substantially with more influencer options in the months to come. Unfortunately, LinkedIn does not provide a social API, but we have shared your feedback with our product team should that change down the line.

HH

Holly H.  
Sr. AE  
Marketing and Advertising  
Used the software for: 1-2 years

### "The best!"

February 17, 2022

5.0

Use it on a daily basis for all talent needs. Super helpful and makes my job a lot easier!

Pros

Super easy to search for talent and compare.

Cons

Campaign tracking is a bit hard if they're not authenticated, but getting better.

Review Source

Response from JuliusWorks

March 2, 2022

Thank you for your positive review of Julius! We appreciate your business.

MS

Maryellen S.  
Project Manager  
Public Relations and Communications  
Used the software for: 1-2 years

### "A great tool for finding influencer partners"

July 17, 2020

4.0

Pros

Julius is streamlined and user-friendly. I primarily use this software to cast influencer partners for brand partnership campaigns. My clients appreciated the clean design and detailed demographic information. If I wanted to have a potential partner added to the network, Julius customer support turned the request around ASAP, typically much faster than the support ticket estimated time.

Cons

The search function could be easier to use. Topics vs. Interest is confusing. I also found many errors on profiles - for example, an influencer who was Female would be under Male, an influencer who was White would be under Hispanic. I wish I could update the profiles as I find errors.

Review Source

Response from JuliusWorks

July 27, 2020

Thank you for your positive feedback, Maryellen! We appreciate your input here. In regards to suggesting profile updates - you can do that via our Help Center request form, using the appropriate option from the drop-down menu for updating a profile. We do our best to ensure you are provided with quality, human-vetted profiles and appreciate your input at any time.

SK

Sara K.  
Senior Manager, Insights & Strategy  
Marketing and Advertising  
Used the software for: 1-2 years

### "Highly Recommended"

August 10, 2023

5.0

Pros

The account services team serving out account is above and beyond what we see of other vendors. We utilize that communication with "can you do this" questions all the time and our account lead goes through demos with us to make sure we understand how to execute. They will even set up campaigns for us as needed to make sure we are set for success.

Cons

We do have to be strategic about limited users for Julius but just upped our logins in the renewal!

Review Source

MS

Maggie S.  
Senior Social Strategist  
Marketing and Advertising  
Used the software for: 2+ years

### "Best Influencer Platform I've Used"

February 14, 2022

5.0

Pros

I love that I'm able to run a campaign from influencer identification, through execution, all the way to measurement and analysis all from one platform. Customer service is also incredible and we really enjoy using this platform!

Cons

I wish emailing influencers was easier and the messaging software was more advanced

Review Source

Response from JuliusWorks

March 2, 2022

Thank you for your positive review of Julius! We appreciate your business.

HL

Hailey L.  
Account Executive  
Marketing and Advertising  
Used the software for: 6-12 months

### "Julius is great! "

August 8, 2023

5.0

Pros

The metric tracking capabilities are superb and make tracking our campaign very easy. I love the overall display that recaps a campaign as a whole.

Cons

Occasionally influencers are not available which makes discovery difficult.

Review Source

RL

Rachel L.  
VP  
Marketing and Advertising  
Used the software for: 1-2 years

### "Love HYPR! "

June 21, 2019

5.0

Pros

\- provides tons of data - very easy search and filtering capabilities - very easy to request custom information - very easy to export a lot of information at incentive

Cons

\- have to sort through lots of options (since there is so much information available) to find exactly what you’re looking for - can’t easily isolate different social channels’ data (ie, if our campaign is on Instagram those are the only data points we care about)

Review Source

Response from JuliusWorks

June 25, 2019

Thanks for your review! We are ecstatic you're seeing value in HYPR and we're happy to be working with your team.

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