# Page 3 | Julius Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Julius the right Influencer Marketing solution for you? Explore 107 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/175488/Julius/reviews --- Julius 4.5 (107) [View alternatives](https://www.capterra.com/p/175488/Julius/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 3rd, 2026 # Page 3 - Reviews of Julius ## Showing most helpful reviews Showing 51-75 of 107 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use CC Catherine C. Manager, Marketing - Channel Apparel & Fashion Used the software for: 6-12 months ### "Great Tool - What More Can We Add?" December 20, 2019 5.0 Fantastic. The customer service is quick, polite and I feel like they are a coworker of mine every time I am communicating with someone there. I have zero complaints just always hunger for more more more as I'm sure the Julius team is as well Pros I really like how user friendly it is between searching, the actual information, the output, etc. it's all very clear and concise and well thought through. Cons I just wish there was more we could find out. Even if it's not super concrete data - like key words perhaps may reveal that they are Spotify users. We are constantly trying to find new ways to connect with our Wholesale partners through influencers and a lot of the times interests are the hardest to gauge outside of vague things like "music" Review Source Response from JuliusWorks January 6, 2020 Thank you for your feedback. Happy to say I think we can help there. We do have a content search section of the influencers profile where you can see if they are mentioning certain brands, using #s, and more. You can also use the interest tags and type in the type of music that you need the influencer to be interested in. We'll reach out to see if you found those tools okay! NR Niky R. Marketing Engagement, Experiential & Influencer Coordinator Marketing and Advertising Used the software for: Less than 6 months ### "Great Program" January 5, 2023 4.0 Julius customer service is amazing. Any questions or concerns I have is always answered in a timely manner. Pros I like that Julius is easy to use and has some unique functions compared to other softwares such as demographic analytics per social platform. Cons Being able to pull influencers posting without sending a validation email through. This would be helpful for no paid campaigns. Review Source LS Lily S. Director Marketing and Advertising Used the software for: 1-2 years ### "Julius is helpful in sourcing accurate influencer data" October 5, 2023 5.0 Pros Julius specifically has a great search tool, making it easy to add filters and get really specific with the criteria and generating helpful results. Cons It's a bit expensive, and it isn't a tool that we lean on for campaign management. Alternatives considered [CreatorIQ](https://www.capterra.com/p/169151/CreatorIQ/) Review Source VB Veronica B. Social Media Supervisor Sports Used the software for: Less than 6 months ### "Social Media Influencer Tracking" August 11, 2023 4.0 Pros Integration into our standing business practice was seamless. The tracking/checking of the influencer's content is very much applicable. And the customer service has been wonderful - Barbra is so responsive and so ready to help us with anything we need. She's been able to quickly and efficiently show us how to utilize certain features that has taken us a few tries to get right. Cons While the interface is clean, some of the search features were difficult to navigate. Once I learned it though it was fine. I dislike that influencers need to opt in for story tracking - I completely understand the reasons behind it, however. I'm sure other platforms require that authentication as well. Review Source SH Sarah H. Senior Social Strategy Marketing and Advertising Used the software for: Less than 6 months ### "WK Review of Julius" August 10, 2023 5.0 Pros The support from our rep, \[sensitive content hidden\], is invaluable. She is always able to answer our questions with promptness & effectiveness. Having a designated employee helps so much when we run into confusions or any sort of snafu, and julius seems to excel in this area. Cons I think that the integration to playforms could be clearer - how are you pulling in data? A distinction between paid and organic success would be above and beyond as well. Switched from [Paladin](https://www.capterra.com/p/175487/Paladin/) My client preferred Julius Review Source VR Verified Reviewer Director, Talent and Influencer Entertainment Used the software for: 2+ years ### "great program but room for improvement" May 11, 2021 4.0 Pros It's super user friendly and I find that pretty much anyone can use it without training. Cons I wish it was better at recommending talent that I need for a specific concern or campaign. Also, I wish it was more accurate about talent ethnicity. Review Source AK AMANDA K. Director of Integrated Marketing Marketing and Advertising Used the software for: 1-2 years ### "Julius Use" August 2, 2020 4.0 Pros I think Julius is a great tool to provide high-level insight into the social following of a wide swath of influencers. From providing a bird's eye view of total following to sharing breakdowns of follower demos, it's a great resource is trying to better understand how we are reaching consumers. Cons I think the biggest short-coming of Julius is really in two areas: One being the different affinity areas within influencer followings, as well as benchmarks/comparative analysis between influencers. It would be really helpful to better understand which influencers pop for a given interest area and for the benchmarks associated with that affinity to be a bit clearer to understand. Review Source Response from JuliusWorks August 6, 2020 Appreciate your positive feedback, Amanda! We've shared your product input with our team, as well. KC Kevin C. Data Scientist Management Consulting Used the software for: 1-2 years ### "An amazing product with an amazing team" July 2, 2019 5.0 Pros The thing that matters the most about HYPR is the client interaction, they have spent time with me and my team discussing features, assisting on projects and generally being wonderful people. That has made a huge amount of difference. The platform itself is incredibly intuitive and is built on historical data, which means it is not vulnerable to the increasingly walled off islands of social media data, and that makes it invaluable to our company. The specificity available in the platform is incredible. Cons I have no real issues with HYPR, great platform, wonderful people. Review Source Response from JuliusWorks July 11, 2019 Thank you for your thorough review. We're happy to hear the platform is exceeding your expectations, and we're grateful for our relationship with your team as well! BB Brandon B. Senior Account Manager Sports Used the software for: 2+ years ### "Julius Review" July 23, 2020 4.0 Great experience - all of our customer support contacts are wonderful and promptly get back to us with feedback/answers. Pros Love the data/analytics available for athletes, especially the demographics of their audience on social. Cons We request new athlete profiles who do not have one set up yet - would love to see these updated/maintained for at least the main sports leagues - NFL/MLB/NBA/NHL/MLS Sometimes we find that one of an athlete's social channels is missing/not connected to their profile Reason for choosing Julius N/A Review Source Response from JuliusWorks July 30, 2020 Thank you for your feedback, Brandon! We have shared your research feedback with our team. VR Verified Reviewer Jr Manager digital marketing Sporting Goods Used the software for: 6-12 months ### "Downloadable Deck" December 25, 2019 4.0 Pros Its user friendly and with a very clear userface Cons The PDF one can download do not include important elements, such as country splits, brand interests etc. it would be nice to extent the option to personalize what to have in the PDF option Review Source Response from JuliusWorks January 6, 2020 Thank you for your feedback! We have raised your product feedback with our engineering team and are working on timelines for customizing that export. Should you have any additional feedback, please don't hesitate to let your Customer Support Manager know. Thank you and Happy 2020! VR Verified Reviewer Founder Marketing and Advertising Used the software for: 1-2 years ### "Julius Works" April 28, 2021 4.0 I use Julius daily to source and vet influencers for various campaigns. Pros I like that I can search for influencers, see their audience and channels, and find contact details. Cons I have found that their metrics and rate suggestions they offer are pretty inaccurate and inconsistent at times. Review Source AH Annie H. business affairs manager Marketing and Advertising Used the software for: 2+ years ### "Great Tool but Many Discrepancies" July 28, 2020 3.0 It is great from a strategic standpoint, it just isn't as helpful when it comes to actually gathering contacts to reach out. Pros The information about social media reach is very helpful when determining if an influencer is right for your project. Cons I have found that there are many discrepancies with the contact information. I often have to go check IMBDPro which always has the correct contacts for Agents/Managers. Review Source Response from JuliusWorks July 30, 2020 Thank you for your feedback, Annie! We have shared your input with our research team regarding contact information. IC Indigo C. Sr. Manager Marketing and Advertising Used the software for: 1-2 years ### "Love the program - a few updates would be great " July 28, 2020 5.0 Overall, I'm happy with Julius. Pros I like how detailed the audience info is and the break down of demographics. Cons The search based on filters isn't always accurate and I feel that the contact info is most general and not always the best contact. Review Source Response from JuliusWorks August 6, 2020 Thank you, Indigo! KA Kinza A. Editorial Assistant Writing and Editing Used the software for: Less than 6 months ### "Julius- An Excellent Tool for Market Research" February 9, 2022 5.0 Pros Julius is incredibly accessible software that shows accurate and detailed analytics. The reports are most useful as they display clear graphics which are easy to share with colleagues and relay the most important information. Julius' customer service is exceptional. Cons There is nothing to dislike about Julius. Review Source Response from JuliusWorks March 2, 2022 Thank you for your positive review of Julius! We appreciate your business. BW Ben W. Senior Manager, Talent and Influencer Marketing Media Production Used the software for: 1-2 years ### "HYPR Review" June 18, 2019 4.0 Pros HYPR "Pros" include the large number of influencers in the network, the ease of use for the software, and HYPR's "hands on" approach to customer support. I've been equally impressed both with the software infrastructure, as well as the HYPR team's work with with our team at Meredith. Cons My only complaint would be that the influencer database sometimes has incorrect and incomplete information on each influencer (incorrect location, ethnicity, contact info, etc.). Review Source Response from JuliusWorks June 24, 2019 Thanks for your helpful feedback! We're grateful you're seeing the value and we also appreciate the platform suggestions as well. BK Bella K. Partnerships Executive Public Relations and Communications Used the software for: Less than 6 months ### "A Solid Platform" February 14, 2022 5.0 Pros The features I like best when using Julius is their in depth analytics breakdowns of their audience, information, and affinity. These statistics are largely important to me when designing diverse campaigns. Cons One con of this product is the number of influencers on this platform. For many campaigns I work on, I am required to find a variety of influencers for a variety of industries, and the Julius interface, while having many top tier influencers, does not have many micro or nano influencers. Review Source Response from JuliusWorks March 2, 2022 Thank you for your review of Julius! We constantly grow our platform with new human vetted creators each month and welcome your feedback on additional micro and nano influencer options. VR Verified Reviewer Geological engineer Civil Engineering Used the software for: I used a free trial ### "Julius it’s for you only if you...." May 6, 2021 4.0 Pros This software has a great support team and easy interface. Always helpful to find on social networks the best influencer option for you and your business. Cons This software it’s looking for trending topic or brands in social networks, so if you look for specific topic or field, maybe Julius isn’t for you. Review Source MD Megan D. Social Media Coordinator Public Relations and Communications Used the software for: 6-12 months ### "Accessible, Accurate and Affordable!" July 8, 2019 5.0 Influencers make a huge difference in brand awareness and engagement. HYPR has helped us find exactly what and who we are looking for, as well as specific insights about their social platforms. I am beyond thankful for HYPR! Pros HYPR is always up-to-date and such an easy tool to use. The first time I used HYPR, I was amazed by how easy it was to comprehend and find what I was looking for. With the click of a few buttons, the accuracy and amount of results found is outstanding. You can also narrow down your search to be very specific, which is a huge plus. Cons I honestly cannot think of one con or negative feature about this software. Review Source Response from JuliusWorks July 9, 2019 Thank you so much! We're grateful to be working with you and happy HYPR is working great for you and your team. AY Abby Y. Senior Sales Planner Marketing and Advertising Used the software for: 2+ years ### "HYPR Review " June 21, 2019 5.0 Pros Very easy to find new Influencers & great filtering features. The team we work with is also very helpful, nice and knowledgeable and always will to help out. Cons Nothing really but I do wish there were some more type save features Review Source Response from JuliusWorks June 25, 2019 Thanks so much for your review and for your shout-out to our account management team. We enjoy working with you and sincerely appreciate the feedback! sR seanna R. Marketing Marketing and Advertising Used the software for: Less than 6 months ### "Makes our jobs easier!" February 17, 2022 5.0 Pros \-Easy to use -Able to filter by audience -Allows campaign management -Great customer service Cons \-There are no cons with this software in my opinion. Review Source Response from JuliusWorks March 2, 2022 Thank you for your positive review of Julius! We appreciate your business. JB Joseph B. Director of Social Media Marketing and Advertising Used the software for: 6-12 months ### "It's fine, but there are some challenges. " July 31, 2020 3.0 Pros If a user is already inserted into the platform, there is great information. Cons I would value a larger group of people (even if data is not currently available). I want to use Julius as an influencer search tool, if I am searching Car photographer, in Florida, female, I would hope to get at least 1-2 examples. I don't get anything. I feel like it's very focused on lifestyle influencers but it would be nice to have a wider base of people. Review Source Response from JuliusWorks August 6, 2020 Joseph, thank you for your feedback here. With our recent acquisition of HYPR, we will be increasing the number of profiles in our system substantially. Our team will reach out here to talk through further. JR Jordan R. Sr. Content Strategist Marketing and Advertising Used the software for: 1-2 years ### "Julius 2020 Review" July 23, 2020 4.0 Great! overall great product and customer service is fast and helpful Pros How extensive the talent database is, how in depth the data is, ability to access talent contact info Cons We don't use it much for campaign management. I also find that sometimes it doesn't have the interest base targeting I'm looking for. Reason for choosing Julius Cost, size of talent database Review Source Response from JuliusWorks July 30, 2020 Thank you, Jordan! We look forward to working closely with your team to walk them through our campaign option when they are ready. AW Alex W. Athlete Analyst Sports Used the software for: 2+ years ### "Julius is great!" July 28, 2020 4.0 Pros Demographics, Profiles, social media information Cons Most new athletes need to be manually requested to be added to the system. Review Source Response from JuliusWorks July 30, 2020 Thank you for your feedback, Alex! We are excited to share that we will be growing the number of athletes on our platform in the months to come. AL Alexa L. Associate Director of Talent Publishing Used the software for: 2+ years ### "Hypr is an asset to our team" June 24, 2019 4.0 Pros It's incredibly easy to use and there are so many options to go through you never have to pitch the same people twice. Cons I wish it was a bit more specific in targeting. Review Source Response from JuliusWorks June 25, 2019 We're grateful for your feedback and your partnership; thank you for your review! CC Cristen C. Influencer and Account Management Marketing and Advertising Used the software for: Less than 6 months ### "Helpful but could use a few updates" February 8, 2022 4.0 I use Julius about once a week to look for influencers for marketing campaigns. I often get hung up on certain search features as I don't feel like the filters correctly apply to my searched. Pros I like that I am able to find influencers for our marketing campaigns. Cons The influencer filters don't always seem to work properly. Also, the influencer locations are not always correct. Review Source Response from JuliusWorks March 2, 2022 Thank you for your review of Julius! We appreciate you letting us know of this issue you are facing and your Account Manager will be in touch to discuss further. Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.