Best For

The platform serves different industries and different business models. The spectrum ranges from e-commerce to mobility and travel to the insurance industry, e.g. Deutsche Bahn, HelloFresh, Chrono24.

Product Details

We fix marketing complexity by managing all your CRM and marketing campaigns in one place. So customers come to stay. CrossEngage integrates all siloed data into 360-degree customer profiles. Use the data to create unique segments and build individual customer journeys. Address your audience in real time by using just the right channel. Connect this setup to your favorite marketing tools for email, direct mailing, programmatic advertising, social ads, and any other.

Contact Details

CrossEngage

https://www.crossengage.io

Founded in 2015

Located in Germany

360° Customer View
Channel Intergration
Storytelling
Customer Journey
Performance

Starting Price

  • Not provided by vendor

Free Demo

Platform

  • Installed - Mac
  • Cloud, SaaS, Web
  • Installed - Windows
  • Mobile - iOS Native
  • Mobile - Android Native

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Support

  • Business Hours
  • Online

CrossEngage Features

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Data Collection
Predictive Analytics
Sentiment Analysis
Survey/Poll Management
Text Analysis
A/B Testing
Analytics/ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

CrossEngage Reviews

Showing 5 of 10 reviews
Overall
4.1/5
Ease of Use
3.5/5
Customer Service
4.3/5
Verified Reviewer
Human Resources, 51-200 employees
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
September 7, 2018

“CrossEngage CDP - ”

OverallOverall CrossEngage helps us tremendously in building automated communication campaigns on multiple platforms. It is a great tool to use for transactional as well as marketing communication. We make good use of the platform to distribute our audiences across major platforms as well for use in segmented marketing and as a basis for lookalike audiences for prospecting.
ProsThe platform has a straightforward internal logic and a matching interface. It is really easy to use the two built-in main features (customer attributes and events) to build segments and customer journeys. I find the ways in which these segments and journeys can be put to use in automating communication intuitive.
ConsThere are certain integrations that are lacking and some of the integrations are a real challenge to set up, especially since quick development resulted in sub-par documentation.

Vendor Response

By CrossEngage on October 1, 2018
Hello, Thanks for your honest feedback. We are happy that CrossEngage helps you to easily orchestrate campaigns across multiple channels. We are constantly developing new integrations to provide additional functionality. As you wrote, we don't always manage to update the documentation accordingly. In these cases, we are happy to help you in person. Furthermore, we are currently updating our complete documentation. Best, Manuel
Reviewer Source 
Source: Capterra
September 7, 2018
Avatar Image
Christian E.
Team Lead CRM
Wholesale, 51-200 employees
Used the software for: 2+ years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
4/5
Features
4/5
Value for Money
5/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
September 20, 2018

“Great tool to orchestrate existing marketing channels”

OverallGreat experience, responsive, nice and helpful people
Pros- many integrations --> possibility to use and align existing tools/channels (emarsys, optilyz, etc.) - all user and product data actionable in one place - high personalization possible (combination of customer feed and real time customer behavior)
Cons- no raw data export of statistics yet - no campaign flow chart yet (therefore multi step campaigns are a bit more difficult to maintain)

Vendor Response

By CrossEngage on October 2, 2018
Hello Christian, As one of our first clients we are glad that you appreciate using our tool. As you know, we are trying to improve our statistics features. In addition, our new stories feature will greatly improve the overview of campaigns. Best, Manuel
Reviewer Source 
Source: Capterra
September 20, 2018
Daniela S.
Senior CRM
Retail, 201-500 employees
Used the software for: 1-2 years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
4/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
September 12, 2018

“Very agile company to set up cross channel campaigns”

OverallOur main focus of using CrossEngage is to control for the right communication for our customers at the right point in time to create moments.
ProsThe possibilities are endless especially with the right partners at hand. Continuous developments in UI and the application itself. Can handle a huge amount of date in an impressive speed.
ConsNot every implementation can be used intuitively and needs some time to practise.

Vendor Response

By CrossEngage on October 2, 2018
Hello Daniela, It's good to hear from you. We are happy to support your cross-channel campaigns in the best possible way. For a simpler implementation, we steadily continue to optimize our user interface and simplify the integration processes. To provide your customers with unique moments, we are eager to personally help you to set up new campaigns. Best, Manuel
Reviewer Source 
Source: Capterra
September 12, 2018
Ramona M.
Trainee Online Marketing
Marketing and Advertising, 51-200 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
2/5
Customer Service
5/5
Features
3/5
Likelihood to Recommend
7/10
Reviewer Source 
Source: Capterra
September 10, 2018

“I need more reporting possibilities”

ProsPossibility to easily send trigger emails. Convenient placeholders and easy way of changing e.g. dates of voucher codes. Creating pools and segments is really easy. Support is always really quick and helping
ConsThere's not really a good way for us to build reportings around our campaigns. It would be really handy to download the reports you get in every campaign Dashboard. Additionally this dashboard is a bit annoying to set the date every time. The time frame is really long.. to look at 2 weeks or the last week without changing the dates/timeframe and see everything first sight would be better.

Vendor Response

By CrossEngage on October 2, 2018
Hello Ramona, Thank you very much for your suggestions, we take that to heart. The upcoming statistics API might help you to set up dashboards according to your own requirements. We are also working on our own dashboard, which will summarize the relevant parameters of your campaigns. More about that soon. Best, Manuel
Reviewer Source 
Source: Capterra
September 10, 2018
Verified Reviewer
Transportation/Trucking/Railroad, 10,001+ employees
Used the software for: 1-2 years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
4/5
Features
4/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
September 7, 2018

“Very performant cross-channel-platform”

Overallgreat company, great people, great platform - and the speed of the real time segmentation is unbeatable.
Prosreal-time segmentation, easy to use, cross-channel campaign management
ConsIt's still a start up with a few growing pains and a lack of some specific options but to be fair they're improving pretty quickly.

Vendor Response

By CrossEngage on October 2, 2018
Hello, We are very happy that the performance and possibilities of our platform are useful for your business. Whenever you miss features or we may improve them, we are happy about your suggestions. We always have an open ear for you. Best, Manuel
Reviewer Source 
Source: Capterra
September 7, 2018