Who Uses This Software?

The platform serves different industries and different business models. The spectrum ranges from e-commerce to mobility and travel to the insurance industry, e.g. Deutsche Bahn, HelloFresh, Chrono24.


Average Ratings

10 Reviews
  • 4 / 5
    Overall
  • 3.5 / 5
    Ease of Use
  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Demo
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • CrossEngage
  • www.crossengage.io
  • Founded 2015
  • Germany

About CrossEngage

We fix marketing complexity. So customers come to stay. CrossEngage integrates all data available (product data, user data, order data and behavioral data), adding easy-to-use customer journey and segmentation tools, and connects this setup to best-of-breed marketing channels for email, direct mailing, programmatic advertising, social ads and any other channel used by our clients.


CrossEngage Features

  • Behavioral Analytics
  • Campaign Management
  • Customer Profiles
  • Customer Segmentation
  • Data Integration
  • Data Matching
  • GDPR Compliance
  • Personalization
  • Predictive Modeling

CrossEngage Reviews Recently Reviewed!


CrossEngage CDP -

Sep 07, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The platform has a straightforward internal logic and a matching interface. It is really easy to use the two built-in main features (customer attributes and events) to build segments and customer journeys. I find the ways in which these segments and journeys can be put to use in automating communication intuitive.

Cons: There are certain integrations that are lacking and some of the integrations are a real challenge to set up, especially since quick development resulted in sub-par documentation.

Overall: Overall CrossEngage helps us tremendously in building automated communication campaigns on multiple platforms. It is a great tool to use for transactional as well as marketing communication. We make good use of the platform to distribute our audiences across major platforms as well for use in segmented marketing and as a basis for lookalike audiences for prospecting.

Capterra-loader

Great tool to orchestrate existing marketing channels

Sep 20, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: - many integrations --> possibility to use and align existing tools/channels (emarsys, optilyz, etc.)

- all user and product data actionable in one place

- high personalization possible (combination of customer feed and real time customer behavior)

Cons: - no raw data export of statistics yet

- no campaign flow chart yet (therefore multi step campaigns are a bit more difficult to maintain)

Overall: Great experience, responsive, nice and helpful people

Very agile company to set up cross channel campaigns

Sep 12, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The possibilities are endless especially with the right partners at hand. Continuous developments in UI and the application itself. Can handle a huge amount of date in an impressive speed.

Cons: Not every implementation can be used intuitively and needs some time to practise.

Overall: Our main focus of using CrossEngage is to control for the right communication for our customers at the right point in time to create moments.

Very performant cross-channel-platform

Sep 07, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: real-time segmentation, easy to use, cross-channel campaign management

Cons: It's still a start up with a few growing pains and a lack of some specific options but to be fair they're improving pretty quickly.

Overall: great company, great people, great platform - and the speed of the real time segmentation is unbeatable.

I need more reporting possibilities

Sep 10, 2018
5/5
Overall
2 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 7.0/10 Not
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Pros: Possibility to easily send trigger emails. Convenient placeholders and easy way of changing e.g. dates of voucher codes. Creating pools and segments is really easy. Support is always really quick and helping

Cons: There's not really a good way for us to build reportings around our campaigns. It would be really handy to download the reports you get in every campaign Dashboard. Additionally this dashboard is a bit annoying to set the date every time. The time frame is really long.. to look at 2 weeks or the last week without changing the dates/timeframe and see everything first sight would be better.

Holistic Campaign Management Tool

Sep 12, 2018
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: High flexibility to set up communication for various channels

Great segmentation perfomance

Cons: Good UI but still complex in use due to different set ups of connection to CMS/3rd party tools

Overall: Good cooperation in developing solutions for our business needs

Continous Development

Sep 10, 2018
4/5
Overall
2 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: - The various possibilities

- Best of breed solution

- powerful segment building

Cons: - (currently) limited number of integrations

- very few documentations about building a campaign

Overall: CrossEngage can be a powerful tool to analyze your customer data and the traffic on your page to build fitting segments for your campaigns. You get very valueable and new insights in this data which can empower your performance.

The best of breed approach -of course - always involves a high effort for setting up integrations and getting started.

CrossEngage is still a young company which is constantly growing and developing new powerful features. Unfortunately, there are not many documentations yet. It would be very helpful when there were a library of setting up campaigns with various tools.

Working is easy with CrossEngage

Sep 07, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: Easy building of segments

Fast computing of segment size

Nice UI

Cons: Some convenience features when building more complex segments are missing for example building negative segments.

Overall: With CE the selection of the your target group is easy and fast for personalized mailing campaigns

The must-have marketing software

Sep 10, 2018
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: It allows the marketing team to operate autonomously creating and managing hundreds of campaigns, get the results and check the effectiveness.

It gives to the marketing team the ability to create marketing automation based on filters, events and user's behavior.

Cons: The user interface is complicated to use. It doesn't give you a perfect overview of the running campaigns and it's also not very easy to create a new one.

Overall: Our main goal was to allow the marketing team to operate autonomously and with this software we managed to achieve that.

Powerful tool with room for gains

Sep 07, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: - Usability

- Customer Support

- Integrations

- API

Cons: - lack of features/level of detail of features

- lack of proper documentation concerning the usage of those features

- there could be a better overview of campaigns/segments