# Sumo Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Sumo Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more. Source: https://www.capterra.com/p/175695/Sumo --- # Sumo Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Sumo ## What is Sumo? Sumo is a powerful tool that helps ecommerce businesses in growing their email lists, increasing conversions, and generating more sales. With Sumo Shortcuts, ecommerce store owners are able to set-and-forget proven marketing strategies in three minutes or less. More than 37,000 ecommerce sites use Sumo to activate more purchases and delight their customers. Sumo works seamlessly with Shopify and all major email marketing tools such as MailChimp, Campaign Monitor, Klaviyo, and more. ## What is Sumo used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Content Marketing](https://www.capterra.com/content-marketing-software/)[eCommerce](https://www.capterra.com/ecommerce-software/) Top alternative Featured Overall rating Based on 66 user reviews Reviews sentiment Positive 82% Neutral 11% Negative 8% Starting price $49 Flat Rate, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Sumo?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://sumo.com&name=Sumo) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Sumo 4.2 (66) VS. [4.2 (1,307)](https://www.capterra.com/p/135618/Odoo/reviews/) Starting Price $49 Flat Rate, Per Month Starting Price $31.1 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.2 (66) Ease Of Use 4.0 (1,295) Value For Money 4.0 (53) Value For Money 4.1 (1,171) Customer Service 3.9 (43) Customer Service 3.9 (1,160) ## Sumo alternatives [4.1 (130)](https://www.capterra.com/p/157492/Fattmerchant-Payments-Online/reviews/) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 77% of reviewers rated it above 4 stars [4.6 (957)](https://www.capterra.com/p/155621/ShipStation/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars Highest Rated [4.7 (192)](https://www.capterra.com/p/143513/LearnWorlds/reviews/) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [4.5 (1,139)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/175695/Sumo/alternatives/) ## FAQs about Sumo Overview ### What problems does Sumo solve? Sumo solves low website lead capture and slow list growth by adding pop-ups, welcome mats, and opt-in forms without custom coding. It reduces setup friction, manual integrations, and weak visibility into conversion performance. Marketers, bloggers, ecommerce teams, and small business owners benefit most from faster email acquisition and simpler campaign launches. Answer based on 51 reviews Overview ### Which roles and teams benefit most from Sumo? Sumo is most used by business owners, founders, and executives who want to grow website traffic, capture leads, and increase conversions without adding complex tools. Marketing teams, content creators, and designers use it to run popups, build email lists, promote offers, and optimize on-site engagement. Answer based on 60 reviews Overview ### What company size and specific industries is Sumo built for? Sumo is designed for eCommerce companies of any size, with a focus on online retailers and businesses that sell products or services through digital storefronts. It is built for organizations that want tools tailored to eCommerce operations rather than general-purpose business use. Features and Usability ### What are the key features of Sumo? Sumo includes core content creation for lead capture, with the most-discussed features centered on email marketing and subscriber growth. Key capabilities include pop-ups, welcome mats, smart bars, A/B testing, customizable templates, and integrations with platforms like WordPress, Shopify, and email marketing systems, plus conversion tracking and subscriber export. Answer based on 35 reviews Pricing ### How much does it cost and what fees or limitations are included? Sumo offers a free version, while the Pro plan starts at $49/month flat rate or $39/month billed annually. It also includes a 30-day money-back guarantee. Reviewers say the free tier is useful for testing, but it adds ads or branding, limits some integrations and stats, and can feel expensive once advanced features are needed. Answer based on 22 reviews Integrations ### Which third-party tools and platforms does Sumo integrate with? Sumo integrates with over 20 third-party tools, with a clear focus on email marketing and lead generation platforms. Key integrations include Mailchimp, HubSpot Marketing Hub, ActiveCampaign, Klaviyo, Constant Contact, Campaign Monitor by Marigold, AWeber, and GetResponse, alongside options such as Keap, Kit, MailerLite, and Marketo Engage. Answer based on 26 reviews Getting Started and Support ### What training and onboarding options does Sumo offer? Sumo provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided training, while documentation and videos offer self-paced reference material for setup and product use. Getting Started and Support ### What customer support options does Sumo offer, and how do users rate the experience? Sumo offers email/help desk, FAQ/forum, and chat support. User feedback is mixed: some describe quick responses, helpful staff, and reliable follow-up, while others report weak documentation, limited guidance, slow or missing help, and frustrating back-and-forth when troubleshooting bugs or third-party integration issues. Answer based on 13 reviews ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Email Marketing 4.3 (4) 25.00% of 4 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Social Media Integration 4.5 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Conversion Tracking 4.7 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Subscriber Management 4.7 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Add or remove subscribers from mailing lists A/B Testing 4.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Campaign Management 4.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Sumo 13 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Add customized logos and colors to align with company branding Pre-designed layouts that can be customized to match preferences and requirements Assemble applications and processes by dragging over and arranging pre-built components Create and send email blasts/campaigns Access software remotely via mobile devices Design, communicate, and distribute incentives to perform a specific action Checkout of online store Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Add or remove subscribers from mailing lists Sample files or documents that could be customized as needed or used as is Get Advice We can help you find the software with the features you need. Features 4.2 (63) 4.2 Based on 63 reviews ## Pricing Value for money 4.0 (53) Free Version [View pricing plan details](https://www.capterra.com/p/175695/Sumo/pricing/) Free $0.00 It includes: - 10000 Emails Per Month - 1-on-1 Onboarding - 30 Days Stats for Your Emails - Analytics - Connect Your Store - Discount Codes - Email Campaigns - Email Integrations - Email Opt-in Forms - Forms and More - Fully Customizable Design - Increase Average Order Value - Reduce Cart Abandonment - Social Media Sharing - Unlimited Subscribers - Up to $500 Sumo-Driven Revenue - Visitor Targeting - Welcome Emails Pro $49.00 Flat Rate,Per Month It includes: - 1-on-1 Onboarding - 50000 Emails Per Month - A/B Tests - Advanced Analytics - Advanced Email Integrations - Advanced Visitor Targeting - Analytics - Connect Your Store - Discount Codes - Ecommerce Design Templates - Email Campaigns - Email Integrations - Email Opt-in Forms - Forms and More - Fully Customizable Design - Increase Average Order Value - Reduce Cart Abandonment - Remove Sumo Branding - Social Media Sharing - Unlimited Stats for Your Emails - Unlimited Subscribers - Unlimited Sumo-Driven Revenue - Visitor Targeting - Welcome Emails Value for money 4.0 (53) 4.0 Based on 53 reviews ## Integrations [ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[ ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[ MailerLite](https://www.capterra.com/p/136603/MailerLite/)[ Keap](https://www.capterra.com/p/76390/Infusionsoft/)[ Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.9 (43) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.9 (43) 3.9 Based on 43 reviews ## User reviews Overall rating 4.2 Based on 66 reviews Filter by rating 5(33) 4(21) 3(7) 2(2) 1(3) Mentioned topic Sorted by most recent AU Anonymous User CEO Retail ### "Affordable and it works " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 June 7, 2024 Overall I like Sumo for pop up email collection. We have been using them for years. Pros I chose Sumo for its affordability and ease of use. For a startup it’s great. Cons I like Sumo but would love to see some better analytics and features. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Monica M. Dott.ssa Information Technology and Services ### "Great Alternative to Paid Products" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 June 13, 2023 I find Sumo a product with great potential. Overall is a great product to use as a free tool, but compared to others maybe have a bit of more work to do to reach the same overall quality level. Pros Pro is that is possible to access a lot of templates or free software subscriptions and even courses, useful to learn abouth business and audience growth, marketing strategies and customization of email campaigns. Other services with a free plan, instead, let you use a very limited range of services for free, with very limited recipients number or email per month. Cons Seems like sumo integrates a lot of services but all are third party services, like sendfox for sending emails. So, in case of any problem, could be a third party problem and solving it or requesting help, i think, become more difficult. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) [Brevo](https://www.capterra.com/p/132996/brevo/) [GetResponse](https://www.capterra.com/p/153948/GetResponse/) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Sendfox let me have a dynamic numbers of email to send per month, against the fixed number of mailchimp.Getresponse is a GREAT tool, but literally everything you want to do is to buy and the price is not very cheap. Also they didn't refund anything, only offers credit in case of wrong purchase, and is not possible to use these credits to other GetResponse tools. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reasons for choosing Sumo The range of free tools for starters and the free courses, apps and tools in their marketplace, and also the simplicity of the UI in the user dashboard. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JT John T. Owner Marketing and Advertising ### "Connects Email Marketing Effortlessly " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 June 7, 2023 Sumo is an excellent tool to connect your email marketing to your website and design custom call to actions.I use it to connect SendFox to my Squarespace sites. The process is simple and you can create good looking call to actions for free. If you want to get fancy and really make your CTA "pop" and have more access to features, you can pay for Sumo.As my businesses continue to grow, I will likely end up paying for those extra features on Sumo. For the price (or lack of price) you cant beat the cost-to-benefit ratio Sumo provides. The team behind Sumo and other products (SendFox, TidyCal, etc) is great and always working on the products. Pros \- easy to use- easy interface- cheap/free Cons \- some features hidden behind paywall- can suffer from option paralysis Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. YA Younes A. seller Consumer Services ### "Nice and EASY" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 May 31, 2023 really with Sumo, I didn't find any problem it works well. Pros Sumo's a nice application and useful to work with. Cons Sumu is a fast application and very easy. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Consultor Técnico Internet ### "Sumo" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 March 31, 2023 Es recomendable la prueba gratuita porque tienes muchas herramientas al alcance que pueden mejorar el tráfico en la Web/blog, captar más suscriptores y también chequear el contenido de la web que más gusta, por poner algunos ejemplos. Es sencillo de integrar y configurar para casi cualquier persona y seguro ayuda en la mejora global de la Web/blog Pros Sumo son bastantes aplicaciones en una donde controlas desde listas de email, aumentar el tráfico en tu sitio web, controlar los usuarios y cómo interactúan en la Web con mapas de calor. Conecta con muchas redes sociales para agilizarte el trabajo. Se integra en múltiples plataformas web, muchos idiomas disponibles, tiene versión para ordenador como para móvil y es escalable en precio agregando más herramientas. Cons En el tiempo que he podido probarlo existen algunos errores al enviar emails a los suscriptores, algún que otro problema de visulizaciòn nada que no se pueda corregir por lo demás todo correcto. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. FP Flor P. Comunicadora visual Design ### "Herramienta sencilla para captar prospectos e incrementar nuestro alcance" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 January 18, 2023 Comencé a usar Sumo gratis en mi primera web con wordpress. Fue tan fácil como agregar el plugin, registrarme y arrancar sus funciones. En particular, lo he usado para incrementar suscriptores a través de Pop-ups. Es una excelente herramienta para captar prospectos y ya desde MailChimp, Aweber o tu cuenta GetResponse gestionas todo lo demás. Pros Lo que más me gusta es la función Scroll Box, para crear fácilmente Pop-ups con formularios en una web. Se pueden personalizar casi completamente y conectar a nuestro software de email marketing (MailChimp, Aweber, GetResponse, entre otros) con el objetivo de captar prospectos. ¿Lo mejor? Que puedes comenzar a usar SUMO gratis y luego si quieres usar funciones avanzadas acceder al plan de pago.Otra cuestión a destacar es la de agregar botones para compartir en redes sociales contenidos de blog, lo que incrementa nuestro alcance y posicionamiento web. Cons El único inconveniente que le encuentro es que si usas la versión gratis entonces agregará anuncios a tu sitio web. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TS Tina S. Author Publishing ### "Great app for email marketing" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 December 21, 2022 Pros What I like the most about Sumo's email marketing platform is the ease of use. It's so easy to set up and you don't get lost in many features like it happens with MailChimp. The staff from tech support are quick to respond. Cons It takes a bit of time to get used to it and discover all the functionalities. But it's worth it. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Owner Marketing and Advertising ### "Truly an easy way to collect emails" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 September 26, 2021 This is a very solid tool for growing your business. I've built email lists in multiple niches and tools like Sumo help you do that fast, using high-converting (tested) elements on your pages. The free version is great to get to know the platform and might even be enough for people starting out. There are a lot of templates available and they all look great. That's important if you care about the look and feel of your website and web pages (and don't want to annoy your visitors too much). Great job, this tool has been around for long and keeps getting better. Definitely worth testing! Pros The simplicity is what I like about Sumo. This tool makes it very easy to start collecting subscribers on your website. With just a couple of clicks I was able to start collecting new leads. It's fast and bug-free. There's a generous free plan to test the waters. I took advantage of that before I upgraded. Sumo has a number of tools that you can use to grow your business. Cons This tool offers a smooth experience and there's not much to dislike. I do wish there were multiple paid plans available. Now I think most of the good features are in one paid plan. It's to be expected, but compared to other tools, I think this can be improved. Switched from [Hello Bar](https://www.capterra.com/p/186623/Hello-Bar/) [Dashly](https://www.capterra.com/p/175471/Dashly/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Shannon Simone M. CEO Internet ### "Sumo me is a must have tool for email capture" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 15, 2021 This solves my problem by allowing me to offer a beautiful pop up email collection item on any website with minimal effort Pros The Sumo product is easy for a novice to integrate and provides amazing free tools. The welcome mat and email collection features are fantastic. Cons I truly like the software and interface. Some additional features must be purchased but that is to be expected. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Artur N. E-commerce manager Retail ### "Easy to use tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 3, 2021 Worth the money. Pros A very easy-to-use tool for generating leads. Friendly interface, great possibilities of testing various graphic variants. Very useful ready-made pop-up templates. Cons A bit unintuitive way to change templates in tests, although perhaps the problem has already been solved. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/175695/Sumo/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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