---
title: "Sumo Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Sumo Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more."
source_url: "https://www.capterra.com/p/175695/Sumo/"
page_type: "product"
language: "en"
publication_date: "2026-10-21"
---

# 

 Sumo Software Review 2026: Features, Integrations, Pros & Cons

Last updated on October 21, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Sumo

## What is Sumo?

Sumo is a powerful tool that helps ecommerce businesses in growing their email lists, increasing conversions, and generating more sales. With Sumo Shortcuts, ecommerce store owners are able to set-and-forget proven marketing strategies in three minutes or less. More than 37,000 ecommerce sites use Sumo to activate more purchases and delight their customers. Sumo works seamlessly with Shopify and all major email marketing tools such as MailChimp, Campaign Monitor, Klaviyo, and more.

## What is Sumo used for?

[Email Marketing](https://www.capterra.com/email-marketing-software/)[Content Marketing](https://www.capterra.com/content-marketing-software/)[eCommerce](https://www.capterra.com/ecommerce-software/)

Top alternative

Featured

Overall rating

Based on 66 user reviews

Reviews sentiment

Positive

82%

Neutral

11%

Negative

8%

Starting price

$49

Flat Rate, Per Month

Free trial  
not available

Includes Free Version

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Sumo?[Manage this product listing](https://www.g2.com/products/sumo-sumo/claim_requests/new?auto=true)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Sumo

4.2 (66)

VS.

[4.7 (196)](https://www.capterra.com/p/143513/LearnWorlds/reviews/)

Starting Price

$49

Flat Rate, Per Month

Starting Price

$99

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.2 (66)

Ease Of Use

4.5 (836)

Value For Money

4.0 (53)

Value For Money

4.5 (736)

Customer Service

3.9 (43)

Customer Service

4.7 (708)

## Sumo alternatives

[4.6 (310)](https://www.capterra.com/p/176854/Flipsnack/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

Highest Rated

[4.9 (52)](https://www.capterra.com/p/133836/B2B-Wave/reviews/)

Starting price

$350.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)

[4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting price

$16.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/153508/Omnisend/)

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

[4.3 (2,956)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

Starting price

$12.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

86%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/31898/Constant-Contact/)

[View all alternatives](https://www.capterra.com/p/175695/Sumo/alternatives/)

## FAQs about Sumo

Overview

### What problems does Sumo solve?

Sumo solves the problem of losing website visitors without capturing their contact details by adding customizable pop-ups, welcome mats, smart bars, and exit-intent forms. It helps small businesses, bloggers, ecommerce teams, and digital marketers connect sign-ups to email platforms, segment subscribers by campaign, automate welcome messages, and monitor conversion activity.

Answer based on 44 reviews

Overview

### Which roles and teams benefit most from Sumo?

Sumo is most used by business owners, founders, and executives who need to grow website audiences and capture leads without dedicated technical teams. Digital marketing specialists, marketing managers, and content teams use it to build email lists, create signup forms and pop-ups, and measure campaign-driven visitor conversion.

Answer based on 60 reviews

Overview

### What company size and specific industries is Sumo built for?

Sumo is designed for eCommerce companies of various sizes, including small businesses, growing brands, and larger online retailers. It is built for organizations that sell products online and need tools suited to the eCommerce sector rather than general-purpose business use.

Features and Usability

### What are the key features of Sumo?

Sumo includes core content creation tools centered on email marketing and lead capture. Its most-discussed features include customizable pop-ups, welcome mats, and opt-in forms for subscriber collection, plus templates and A/B testing for campaign variations. Integrations connect forms to email marketing platforms, while conversion tracking and analytics monitor campaign performance.

Answer based on 35 reviews

Pricing

### How much does it cost and what fees or limitations are included?

Sumo offers a free version, while the Pro plan costs $49 per month or $39/month billed annually. Pro includes 50,000 emails monthly, A/B testing, advanced analytics, and onboarding, plus a 30-day money-back guarantee. Reviewers note free-plan ads, branding, limited integrations, and 30-day statistics; some find paid plans expensive.

Answer based on 22 reviews

Integrations

### Which third-party tools and platforms does Sumo integrate with?

Sumo integrates with more than 20 marketing and email platforms, including AWeber, ActiveCampaign, Mailchimp, HubSpot Marketing Hub, Klaviyo, GetResponse, Campaign Monitor by Marigold, and Zapier. The catalog also includes connections for email marketing, marketing automation, and lead-capture workflows.

Answer based on 26 reviews

Getting Started and Support

### What training and onboarding options does Sumo offer?

Sumo provides live online sessions, webinars, documentation, and videos for training and onboarding. Live online sessions and webinars support guided instruction, while documentation offers written reference material and videos provide visual walkthroughs for users learning the product.

Getting Started and Support

### What customer support options does Sumo offer, and how do users rate the experience?

Sumo offers email/help desk, FAQ/forum, and chat support. User experiences are mixed: some report quick responses, reliable follow-up, and good service, while others cite limited product knowledge, insufficient documentation, difficult issue resolution, and delayed or absent help, particularly for technical and integration problems.

Answer based on 13 reviews

Features

### What features does Sumo offer for website marketing?

Sumo offers easy-to-configure email capture forms, pop-ups, social sharing tools, templates, triggers, and visitor analytics for website marketing. Small businesses and startup teams value its free entry option, design controls, and list-building functions, while some users find advanced testing, analytics, template changes, and premium integrations less intuitive or limited.

Answer based on 22 reviews

## Features

AI summary

Based on 20,574 Email Marketing reviews

According to Capterra reviewers, these are the features buyers prioritize most when evaluating email marketing software:

-   **Email Campaign Management** (**50%** of reviewers rated this feature as critical)
-   **Campaign Scheduling** (**45%**)
-   **Contact Management** (**40%**)

Sumo focuses on other email marketing capabilities outside these top reviewer priorities. Based on the available coverage data, no additional high-priority features are listed for this product. Its feature set may still suit businesses looking for more specific email marketing functions, depending on their use case and workflow needs, helping teams choose a tool that fits their day-to-day marketing process.

Email Marketing

4.3 (4)

25.00% of 4 reviewers that rated this feature as important or highly important

Create and send email blasts/campaigns

Social Media Integration

4.5 (4)

50.00% of 4 reviewers that rated this feature as important or highly important

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Conversion Tracking

4.7 (3)

33.33% of 3 reviewers that rated this feature as important or highly important

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Subscriber Management

4.7 (3)

33.33% of 3 reviewers that rated this feature as important or highly important

Add or remove subscribers from mailing lists

A/B Testing

4.5 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Campaign Management

4.5 (2)

0.00% of 2 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Sumo 13 features

### All Features
- A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
- Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
- Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
- Customizable Branding: Add customized logos and colors to align with company branding
- Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements
- Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components
- Email Marketing: Create and send email blasts/campaigns
- Mobile Access: Access software remotely via mobile devices
- Promotions Management: Design, communicate, and distribute incentives to perform a specific action
- Shopping Cart: Checkout of online store
- Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
- Subscriber Management: Add or remove subscribers from mailing lists
- Templates: Sample files or documents that could be customized as needed or used as is

---

Get Advice

We can help you find the software with the features you need.

Features

4.2 (63)

4.2

Based on 63 reviews

## Pricing

Value for money

4.0 (53)

Free Version

[View pricing plan details](https://www.capterra.com/p/175695/Sumo/pricing/)

Free

$0.00

It includes:

-   10000 Emails Per Month
-   1-on-1 Onboarding
-   30 Days Stats for Your Emails
-   Analytics
-   Connect Your Store
-   Discount Codes
-   Email Campaigns
-   Email Integrations
-   Email Opt-in Forms
-   Forms and More
-   Fully Customizable Design
-   Increase Average Order Value
-   Reduce Cart Abandonment
-   Social Media Sharing
-   Unlimited Subscribers
-   Up to $500 Sumo-Driven Revenue
-   Visitor Targeting
-   Welcome Emails

Pro

$49.00

Flat Rate,Per Month

It includes:

-   Social Media Sharing
-   Unlimited Stats for Your Emails
-   Unlimited Subscribers
-   1-on-1 Onboarding
-   Visitor Targeting
-   Welcome Emails
-   Unlimited Sumo-Driven Revenue
-   50000 Emails Per Month
-   A/B Tests
-   Advanced Analytics
-   Advanced Email Integrations
-   Advanced Visitor Targeting
-   Analytics
-   Connect Your Store
-   Discount Codes
-   Ecommerce Design Templates
-   Email Campaigns
-   Email Integrations
-   Email Opt-in Forms
-   Forms and More
-   Fully Customizable Design
-   Increase Average Order Value
-   Reduce Cart Abandonment
-   Remove Sumo Branding

Value for money

4.0 (53)

4.0

Based on 53 reviews

## Integrations

[

HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[

Zapier](https://www.capterra.com/p/130182/Zapier/)[

Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[

ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[

MailerLite](https://www.capterra.com/p/136603/MailerLite/)[

Keap](https://www.capterra.com/p/76390/Infusionsoft/)[

Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[

Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

3.9 (43)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

3.9 (43)

3.9

Based on 43 reviews

## User reviews

Overall rating

4.2

Based on 66 reviews

Filter by rating

5(33)

4(21)

3(7)

2(2)

1(3)

Mentioned topic

Sorted by most recent

AN

Anonymous User

CEO

Retail

### "Affordable and it works "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

June 7, 2024

Overall I like Sumo for pop up email collection. We have been using them for years.

Pros

I chose Sumo for its affordability and ease of use. For a startup it’s great.

Cons

I like Sumo but would love to see some better analytics and features.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Monica M.

Dott.ssa

Information Technology and Services

### "Great Alternative to Paid Products"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

June 13, 2023

I find Sumo a product with great potential. Overall is a great product to use as a free tool, but compared to others maybe have a bit of more work to do to reach the same overall quality level.

Pros

Pro is that is possible to access a lot of templates or free software subscriptions and even courses, useful to learn abouth business and audience growth, marketing strategies and customization of email campaigns. Other services with a free plan, instead, let you use a very limited range of services for free, with very limited recipients number or email per month.

Cons

Seems like sumo integrates a lot of services but all are third party services, like sendfox for sending emails. So, in case of any problem, could be a third party problem and solving it or requesting help, i think, become more difficult.

Switched from

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

[Brevo](https://www.capterra.com/p/132996/brevo/)

[GetResponse](https://www.capterra.com/p/153948/GetResponse/)

Sendfox let me have a dynamic numbers of email to send per month, against the fixed number of mailchimp.Getresponse is a GREAT tool, but literally everything you want to do is to buy and the price is not very cheap. Also they didn't refund anything, only offers credit in case of wrong purchase, and is not possible to use these credits to other GetResponse tools.

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

Reasons for choosing Sumo

The range of free tools for starters and the free courses, apps and tools in their marketplace, and also the simplicity of the UI in the user dashboard.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JT

John T.

Owner

Marketing and Advertising

### "Connects Email Marketing Effortlessly "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

June 7, 2023

Sumo is an excellent tool to connect your email marketing to your website and design custom call to actions.I use it to connect SendFox to my Squarespace sites. The process is simple and you can create good looking call to actions for free. If you want to get fancy and really make your CTA "pop" and have more access to features, you can pay for Sumo.As my businesses continue to grow, I will likely end up paying for those extra features on Sumo. For the price (or lack of price) you cant beat the cost-to-benefit ratio Sumo provides. The team behind Sumo and other products (SendFox, TidyCal, etc) is great and always working on the products.

Pros

\- easy to use- easy interface- cheap/free

Cons

\- some features hidden behind paywall- can suffer from option paralysis

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

YA

Younes A.

seller

Consumer Services

### "Nice and EASY"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

May 31, 2023

really with Sumo, I didn't find any problem it works well.

Pros

Sumo's a nice application and useful to work with.

Cons

Sumu is a fast application and very easy.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AN

Anonymous User

Consultor Técnico

Internet

### "Sumo"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

March 31, 2023

Es recomendable la prueba gratuita porque tienes muchas herramientas al alcance que pueden mejorar el tráfico en la Web/blog, captar más suscriptores y también chequear el contenido de la web que más gusta, por poner algunos ejemplos. Es sencillo de integrar y configurar para casi cualquier persona y seguro ayuda en la mejora global de la Web/blog

Pros

Sumo son bastantes aplicaciones en una donde controlas desde listas de email, aumentar el tráfico en tu sitio web, controlar los usuarios y cómo interactúan en la Web con mapas de calor. Conecta con muchas redes sociales para agilizarte el trabajo. Se integra en múltiples plataformas web, muchos idiomas disponibles, tiene versión para ordenador como para móvil y es escalable en precio agregando más herramientas.

Cons

En el tiempo que he podido probarlo existen algunos errores al enviar emails a los suscriptores, algún que otro problema de visulizaciòn nada que no se pueda corregir por lo demás todo correcto.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

FP

Flor P.

Comunicadora visual

Design

### "Herramienta sencilla para captar prospectos e incrementar nuestro alcance"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

January 18, 2023

Comencé a usar Sumo gratis en mi primera web con wordpress. Fue tan fácil como agregar el plugin, registrarme y arrancar sus funciones. En particular, lo he usado para incrementar suscriptores a través de Pop-ups. Es una excelente herramienta para captar prospectos y ya desde MailChimp, Aweber o tu cuenta GetResponse gestionas todo lo demás.

Pros

Lo que más me gusta es la función Scroll Box, para crear fácilmente Pop-ups con formularios en una web. Se pueden personalizar casi completamente y conectar a nuestro software de email marketing (MailChimp, Aweber, GetResponse, entre otros) con el objetivo de captar prospectos. ¿Lo mejor? Que puedes comenzar a usar SUMO gratis y luego si quieres usar funciones avanzadas acceder al plan de pago.Otra cuestión a destacar es la de agregar botones para compartir en redes sociales contenidos de blog, lo que incrementa nuestro alcance y posicionamiento web.

Cons

El único inconveniente que le encuentro es que si usas la versión gratis entonces agregará anuncios a tu sitio web.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

TS

Tina S.

Author

Publishing

### "Great app for email marketing"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

December 21, 2022

Pros

What I like the most about Sumo's email marketing platform is the ease of use. It's so easy to set up and you don't get lost in many features like it happens with MailChimp. The staff from tech support are quick to respond.

Cons

It takes a bit of time to get used to it and discover all the functionalities. But it's worth it.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AN

Anonymous User

Owner

Marketing and Advertising

### "Truly an easy way to collect emails"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

September 26, 2021

This is a very solid tool for growing your business. I've built email lists in multiple niches and tools like Sumo help you do that fast, using high-converting (tested) elements on your pages. The free version is great to get to know the platform and might even be enough for people starting out. There are a lot of templates available and they all look great. That's important if you care about the look and feel of your website and web pages (and don't want to annoy your visitors too much). Great job, this tool has been around for long and keeps getting better. Definitely worth testing!

Pros

The simplicity is what I like about Sumo. This tool makes it very easy to start collecting subscribers on your website. With just a couple of clicks I was able to start collecting new leads. It's fast and bug-free. There's a generous free plan to test the waters. I took advantage of that before I upgraded. Sumo has a number of tools that you can use to grow your business.

Cons

This tool offers a smooth experience and there's not much to dislike. I do wish there were multiple paid plans available. Now I think most of the good features are in one paid plan. It's to be expected, but compared to other tools, I think this can be improved.

Switched from

[Hello Bar](https://www.capterra.com/p/186623/Hello-Bar/)

[Dashly](https://www.capterra.com/p/175471/Dashly/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Shannon Simone M.

CEO

Internet

### "Sumo me is a must have tool for email capture"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 15, 2021

This solves my problem by allowing me to offer a beautiful pop up email collection item on any website with minimal effort

Pros

The Sumo product is easy for a novice to integrate and provides amazing free tools. The welcome mat and email collection features are fantastic.

Cons

I truly like the software and interface. Some additional features must be purchased but that is to be expected.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Artur N.

E-commerce manager

Retail

### "Easy to use tool"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

July 3, 2021

Worth the money.

Pros

A very easy-to-use tool for generating leads. Friendly interface, great possibilities of testing various graphic variants. Very useful ready-made pop-up templates.

Cons

A bit unintuitive way to change templates in tests, although perhaps the problem has already been solved.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

[View all Reviews](https://www.capterra.com/p/175695/Sumo/reviews/)

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