# Sumo Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Sumo the right Email Marketing solution for you? Explore 66 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/175695/Sumo/reviews

---

Sumo

4.2 (66)

[View alternatives](https://www.capterra.com/p/175695/Sumo/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated March 13th, 2026

# Reviews of Sumo

Ease of use

4.2

Customer Service

3.9

## Pros and Cons in Reviews

Olivia C

CEORetail, 2 - 10 employeesUsed the software for: More than 2 years.

“Overall I like Sumo for pop up email collection.“

June 7, 2024

Monica M

Dott.ssaInformation Technology and Services, 2 - 10 employeesUsed the software for: I used a free trial.

“So, in case of any problem, could be a third party problem and solving it or requesting help, i think, become more difficult.“

June 13, 2023

Monica M

Dott.ssaInformation Technology and Services, 2 - 10 employeesUsed the software for: I used a free trial.

“Overall is a great product to use as a free tool, but compared to others maybe have a bit of more work to do to reach the same overall quality level.“

June 13, 2023

HA

Holly A

Blogger Arts and Crafts, Self-employedUsed the software for: Less than 6 months.

“My emails don't always send out to all my subscribers which is really frustrating.“

May 20, 2020

Tomasz K

Business OwnerPublishing, 2 - 10 employeesUsed the software for: 6-12 months.

“SumoMe tools helped me quickly add the necessary e-mail capture features to a website, and I didn't need to worry about missing paying customers from day one of having the website live.“

April 15, 2021

YA

Younes A

sellerConsumer Services, Self-employedUsed the software for: I used a free trial.

“really with Sumo, I didn't find any problem it works well.“

May 31, 2023

## Showing most helpful reviews

Showing 1-25 of 66 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Monica M.  
Dott.ssa  
Information Technology and Services  
Used the software for: I used a free trial

### "Great Alternative to Paid Products"

June 13, 2023

4.0

I find Sumo a product with great potential. Overall is a great product to use as a free tool, but compared to others maybe have a bit of more work to do to reach the same overall quality level.

Pros

Pro is that is possible to access a lot of templates or free software subscriptions and even courses, useful to learn abouth business and audience growth, marketing strategies and customization of email campaigns. Other services with a free plan, instead, let you use a very limited range of services for free, with very limited recipients number or email per month.

Cons

Seems like sumo integrates a lot of services but all are third party services, like sendfox for sending emails. So, in case of any problem, could be a third party problem and solving it or requesting help, i think, become more difficult.

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Sumo

The range of free tools for starters and the free courses, apps and tools in their marketplace, and also the simplicity of the UI in the user dashboard.

Switched from

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Brevo](https://www.capterra.com/p/132996/brevo/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Sendfox let me have a dynamic numbers of email to send per month, against the fixed number of mailchimp.Getresponse is a GREAT tool, but literally everything you want to do is to buy and the price is not very cheap. Also they didn't refund anything, only offers credit in case of wrong purchase, and is not possible to use these credits to other GetResponse tools.

Review Source

VR

Verified Reviewer  
Head of IT and Online Marketing  
Education Management  
Used the software for: I used a free trial

### "Sumo saves your time and allows managing you websites sing up forms on the go."

October 20, 2020

4.0

So far Sumo free version is installed on two our websites and everyone is happy with is.

Pros

Code is easy to install via GTM. My favourite feature is smart mode for visibility, which really is helpfull when you need to add a sign up form to your website quickly.

Cons

Sumo is probabbly not that easy to use for new users or those who never used similar services or edited images.

Alternatives considered

[OptinMonster](https://www.capterra.com/p/174381/OptinMonster/)

Reason for choosing Sumo

Sumo has 80% of features we need in a free version. It is not overloaded with additional services and options.

Review Source

VR

Verified Reviewer  
Parttime Lecturer  
Higher Education  
Used the software for: 1-2 years

### "Good Concept, Terrible Execution"

July 2, 2018

3.0

Pros

I like to concept of the product and the abilities it has to incorporate popups to your website without adding more than a script to your site.

Cons

Everything else. Their help service is the worst and they often treat you as an idiot. Even with photos and indepth information about issues, they still are unable to understand the problem. We went round and round with them for 4 months about an issue to later find that it was a bug on there end. Using the product is hard and the data you're provide on your popups is limited.

Review Source

Response from Sumo group

August 28, 2018

Hello! Thank you for your review and I am sorry you've experienced issues with the software. We've made lots of updates to our service and hope you can reconsider using Sumo for you business. I highly recommend trying out our new Shortcuts feature :) Here is a link to free trial for you: http://bit.ly/2LBfk1T

Jake The Film G.  
Cofounder  
  
Used the software for: 2+ years

### "I use Sumo's free suite of tools on my Squarespace site, and I have been 'em for nearly three years."

June 3, 2018

5.0

A pain-free way to collect emails that go above and beyond what Squarespace and/or Mailchimp can offer to a startup/small business? Sumo has your back, hands down.

Pros

I love the (even at the freemium level) assorted tools they have for capturing emails. With a little bit of coding, you can customize your lead magnets, both in terms of appearance and delivery.

Cons

My only complaint with their suite of tools are their sharing tools, and this is nitpicky. I already have built-in share buttons on my CMS that look great on mobile and on a desktop. The Sumo tool was a real bother when I was using it (2015-2017). It even caused one of my followers to email and let me know it was a nuisance with this lagging (yet persistent in its following) behavior.

Review Source

Response from Sumo group

August 28, 2018

Thanks for your review! We're constantly working on improvements and appreciate your feedback. If you ever would like to test out new features, here is a link to our Ecommerce plan free trial: http://bit.ly/2LBfk1T Good luck with your business!

Sachin E.  
Digital Marketing Specialist  
Marketing and Advertising  
Used the software for: 2+ years

### "Stop Leaving Money On The Table!"

January 3, 2019

5.0

Sumo which when I first started using was referred to as SumoMe has proven to be a worthy addition to my website arsenal and a valuable tool to recommend throughout my digital marketing consultancy. This set of tools has boost some of my clients email acquisition strategies as a number of clients where established brick and mortar stores but online virgins. SumoMe interface was really intuitive and presented very little headaches for my clients to wrap their heads around with a number of them collecting list of 1,000+ plus emails after previously struggling to even get 50 emails in the beginning. These tools definitely adds value to any arsenal !

Pros

Grow your email list seamlessly Address cart abandonment concerns Ability to collect email address from user on exit Discount Codes (ecommerce plan offers unique codes) Autoresponder And more

Cons

Free version advertises on your website Plans can be costly if site offers little ROI

Review Source

VR

Verified Reviewer  
Owner, Chief Strategist  
Information Technology and Services  
Used the software for: 1-2 years

### "Easy to set up, but a bit clunky"

May 13, 2021

3.0

SumoMe enabled me to get started free with an email marketing automation that would require a paid account with Mailchimp. It was a good way to get started testing things out. As I grow, I'm looking into moving to Mailchimp though.

Pros

It was easy to get started with my email campaigns and it was free. Automation was easy to get started even in the free version.

Cons

The interface leaves a bit to be desired. More guidance would be helpful. In the free version, stats are only available for 30 days. Integration with ThriveCart would be great.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Sumo

I chose this because it was free and recommended by a good source. Without an existing mailing list, it made sense to start her before paying for a service.

Review Source

Colleen W.  
professional blogger  
  
Used the software for: 2+ years

### "I really like sumo. I use a lot of its features on my blog. It helped a lot."

June 6, 2018

4.0

It helped incorporate features on my blog with ease that I wouldn't of been able to do otherwise.

Pros

I love that a lot of its features are easy to use. They come with very easy to use directions. It has a lot of features that costs money on other programs.

Cons

I use the free version, and I wish it had more choices for that. I also wish it had better choices for email. I have to use another program for that.

Review Source

Response from Sumo group

August 28, 2018

Hello, Colleen! Thanks for the warms words. I noticed that you are using our free version and would love to see more features and options under this version. We currently offer free 14 day trial of our Ecommerce plan. Check it out and see if it has what you are looking for: http://bit.ly/2LBfk1T

Magnus O.  
Customer Service Team Lead  
Publishing  
Used the software for: 6-12 months

### "Recommended for Leads Collection"

February 2, 2019

4.0

I also connected it to Google analytics to show overall page views and organic searches.

Pros

I use Sumo on both bookclubs.com.ng and a client's website I had set up on WordPress a few years ago. If you plan to collect emails on your website with pop-ups and other campaigns then I recommend it. My dashboard also shows me comprehensive statistics such as Top 5 visited pages, conversions rates and all my subscribers. They also make it easy for you to export subscribers

Cons

This feels really small to add to a review but logging out of Sumo completely will take an average techie awhile. I was looking for the log out button the first time I used it. It was so frustrating. I ended up going on their faq page on their website to find it. 'Click the "X" icon on the Sumo control panel (blue tab) while holding down the shift key to completely log out'. Why does it have to be so difficult?

Review Source

Shannon Simone M.  
CEO  
Internet  
Used the software for: 1-2 years

### "Sumo me is a must have tool for email capture"

August 15, 2021

5.0

This solves my problem by allowing me to offer a beautiful pop up email collection item on any website with minimal effort

Pros

The Sumo product is easy for a novice to integrate and provides amazing free tools. The welcome mat and email collection features are fantastic.

Cons

I truly like the software and interface. Some additional features must be purchased but that is to be expected.

Review Source

Artur N.  
E-commerce manager  
Retail  
Used the software for: 2+ years

### "Easy to use tool"

July 3, 2021

5.0

Worth the money.

Pros

A very easy-to-use tool for generating leads. Friendly interface, great possibilities of testing various graphic variants. Very useful ready-made pop-up templates.

Cons

A bit unintuitive way to change templates in tests, although perhaps the problem has already been solved.

Review Source

DC

Douglas C.  
Owner  
Sports  
Used the software for: 2+ years

### "Enhance Your Website Visitor's Experience While Also Gaining Greater Insight"

September 7, 2019

5.0

Setting up Sumo on each of my websites was very intuitive and easy to accomplish. There are features that allow you to personalize the look and the experience visitors to the site will each have. Once set up it then runs on autopilot to track some helpful metrics on those visitors and what they do while on each site. Sumo enhances the look and functionality of the site on which it is installed while providing helpful functions that improve each visitors experience.

Pros

I like best the ease of use in setting up this program to provide my website visitor's with a better on-site experience while also providing me with detailed metrics on those visitors.

Cons

I've been using Sumo on two websites for more than a few years and have not found anything about that I do not like.

Review Source

MP

Mateusz P.  
Co-founder  
Internet  
Used the software for: 6-12 months

### "Great way to engage website's users"

July 11, 2018

5.0

Pros

Free to use, easy to set well-designed, discrete pop-ups, sharing features engaging content shares on social

Cons

The settings interface could be quicker, sometimes it's difficult to handle settings, e.g. if you have a live chat installed at your website.

Review Source

YA

Younes A.  
seller  
Consumer Services  
Used the software for: I used a free trial

### "Nice and EASY"

May 31, 2023

4.0

really with Sumo, I didn't find any problem it works well.

Pros

Sumo's a nice application and useful to work with.

Cons

Sumu is a fast application and very easy.

Review Source

SV

Sharon V.  
Digital Marketing Specialist  
Photography  
Used the software for: Less than 6 months

### "Great marketing tool"

December 13, 2019

5.0

It is a great tool for lead collection, and so far the most effective way to gather contacts but it can also get expensive

Pros

It has multiple types of pop-ups for lead collection and integrates with WordPress and my email management system

Cons

Their pricing is based on website views not on unique number of users, this means that it can get very expensive especially for websites with volumes of traffic

Reason for choosing Sumo

It was the suggested service by my email management system

Review Source

PR

Patrizio R.  
  
  
Used the software for: Less than 6 months

### "It's basically a scam"

September 26, 2018

1.0

Pros

There's nothing that has added value to my website. These guys are just after making money quick. Really dodgy company.

Cons

After my trial ended they proposed me another 30-day trial extension and a free strategy to use Sumo the best possible way. That was their trick to make me forget about them and start billing me. I never received any email, reports, invoice...nothing! Only recently, when I was checking my bank statement I realised that they have been billing me for 5 months. After asking for a refund as I asked to cancel my subscription at the end of the first trial, they simply replied with a NO, no refunds. Sumo does not add any value to a website! You can find better plugins that do more for less.

Review Source

AS

Amon S.  
Owner  
Facilities Services  
Used the software for: 6-12 months

### "Lead Capture tool"

October 29, 2018

5.0

Pros

This simple tool took me about 10 minutes to setup and has won me over 300 email subscribers on my website! I like the ease of setup.

Cons

When wanting to view subscribers it seems to be 3 clicks to many to get where I want to go. I wish their was a more direct root.

Review Source

Response from Sumo group

October 30, 2018

Hey, Amon! Thanks for sharing your thoughts with us! <3

VR

Verified Reviewer  
Graphic Designer  
Computer Software  
Used the software for: Less than 6 months

### "Great trial option "

November 27, 2018

4.0

Pros

Offers what I need in the trial option with room to grow with the paid versions.

Cons

The branded items in the free version. It sort of pushes you to go for the paid. But I get it since they are a business.

Review Source

Response from Sumo group

December 18, 2018

Thanks for your review!

Luis A.  
Sales Planner  
Real Estate  
Used the software for: Less than 6 months

### "Best tool for auto pop ups "

October 29, 2018

5.0

Pros

Ease of use, good amount of features for free version

Cons

Seems a bit laggy on my opinion, when trying to modify campaigns

Review Source

Response from Sumo group

October 31, 2018

Thanks, Luis for your feedback.

AK

Anthony K.  
Digital Marketing Coordinator  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Sumo review"

August 13, 2019

4.0

Pros

Great value for money. We have generated thousands of leads for our company.

Cons

Often slow to respond to service requests.

Review Source

AS

Audrey S.  
  
Retail  
Used the software for: I used a free trial

### "Don't rely on customer support to get you going"

October 17, 2017

3.0

Pros

It was relatively easy to create my first popup, so the edior orks well. But I never succeeded in collecting the email addresses it as supposed to collect.

Cons

The SUMO|website integration did not go so well. The blue SUMO tag attached to the upper right corner of my website is anoying and just won't go away. I did ask for support initially, but support never came. Looks like they are not into making you understand unless you pay. And still I ill never be able to vouch for this since obviously I will choose Leadepages. They care.

Review Source

EH

Eerik H.  
CEO  
Education Management  
Used the software for: I used a free trial

### "Review of Sumo"

November 24, 2018

3.0

Good marketing. Not the best experiene.

Pros

It was easy to set up, but not so easy to get pro at.

Cons

The annojing bar on the right side of the website while activated.

Review Source

VR

Verified Reviewer  
CEO  
Retail  
Used the software for: 2+ years

### "Affordable and it works "

June 7, 2024

5.0

Overall I like Sumo for pop up email collection. We have been using them for years.

Pros

I chose Sumo for its affordability and ease of use. For a startup it’s great.

Cons

I like Sumo but would love to see some better analytics and features.

Review Source

FP

Flor P.  
Comunicadora visual  
Design  
Used the software for: 2+ years

### "Herramienta sencilla para captar prospectos e incrementar nuestro alcance"

January 18, 2023

5.0

Comencé a usar Sumo gratis en mi primera web con wordpress. Fue tan fácil como agregar el plugin, registrarme y arrancar sus funciones. En particular, lo he usado para incrementar suscriptores a través de Pop-ups. Es una excelente herramienta para captar prospectos y ya desde MailChimp, Aweber o tu cuenta GetResponse gestionas todo lo demás.

Pros

Lo que más me gusta es la función Scroll Box, para crear fácilmente Pop-ups con formularios en una web. Se pueden personalizar casi completamente y conectar a nuestro software de email marketing (MailChimp, Aweber, GetResponse, entre otros) con el objetivo de captar prospectos. ¿Lo mejor? Que puedes comenzar a usar SUMO gratis y luego si quieres usar funciones avanzadas acceder al plan de pago.Otra cuestión a destacar es la de agregar botones para compartir en redes sociales contenidos de blog, lo que incrementa nuestro alcance y posicionamiento web.

Cons

El único inconveniente que le encuentro es que si usas la versión gratis entonces agregará anuncios a tu sitio web.

Review Source

VR

Verified Reviewer  
Consultor Técnico  
Internet  
Used the software for: I used a free trial

### "Sumo"

March 31, 2023

4.0

Es recomendable la prueba gratuita porque tienes muchas herramientas al alcance que pueden mejorar el tráfico en la Web/blog, captar más suscriptores y también chequear el contenido de la web que más gusta, por poner algunos ejemplos. Es sencillo de integrar y configurar para casi cualquier persona y seguro ayuda en la mejora global de la Web/blog

Pros

Sumo son bastantes aplicaciones en una donde controlas desde listas de email, aumentar el tráfico en tu sitio web, controlar los usuarios y cómo interactúan en la Web con mapas de calor. Conecta con muchas redes sociales para agilizarte el trabajo. Se integra en múltiples plataformas web, muchos idiomas disponibles, tiene versión para ordenador como para móvil y es escalable en precio agregando más herramientas.

Cons

En el tiempo que he podido probarlo existen algunos errores al enviar emails a los suscriptores, algún que otro problema de visulizaciòn nada que no se pueda corregir por lo demás todo correcto.

Review Source

AE

Anthony E.  
CEO  
Religious Institutions  
Used the software for: 1-2 years

### "Sumo Review"

October 7, 2019

5.0

Sumo has helped me double my email subscribers which helps me convert them into customers. I have been able to share my own content with my audience on all my various social platforms like facebook, twitter, etc. to make them aware of new contents. This increases the engagement of my contents hence increasing my traffic as well.

Pros

After looking for a simple tool to increase my website's traffic and collect emails for marketing I found "sumo." It is very simple to integrate into my website. The settings are so simple with many preferences of your choice. It helped me add social share buttons to my website and helped me grow my email lists at a faster rate. The attention of any visitor is easily caught to interact more with me and my website. Sending emails to a bunch of subscribers in my chosen groups look simple when using sumo. The pop-up subscription box and the social share buttons are not intrusive and it has an automatic welcome message for all my new subscribers which saves my time of welcoming them with messages all the time.

Cons

I haven't been able to send emails to individual subscribers. It allows me to send marketing emails to only those added to my groups and I don't know why. I therefore believe because I am using the free version that is why I have been limited to that. I would like to be a premium member soon.

Review Source

Similar Products

Featured