# Page 2 | Sumo Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Sumo the right Email Marketing solution for you? Explore 66 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/175695/Sumo/reviews --- Sumo 4.2 (66) [View alternatives](https://www.capterra.com/p/175695/Sumo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Sumo ## Showing most helpful reviews Showing 26-50 of 66 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Owner Marketing and Advertising Used the software for: 6-12 months ### "Truly an easy way to collect emails" September 26, 2021 5.0 This is a very solid tool for growing your business. I've built email lists in multiple niches and tools like Sumo help you do that fast, using high-converting (tested) elements on your pages. The free version is great to get to know the platform and might even be enough for people starting out. There are a lot of templates available and they all look great. That's important if you care about the look and feel of your website and web pages (and don't want to annoy your visitors too much). Great job, this tool has been around for long and keeps getting better. Definitely worth testing! Pros The simplicity is what I like about Sumo. This tool makes it very easy to start collecting subscribers on your website. With just a couple of clicks I was able to start collecting new leads. It's fast and bug-free. There's a generous free plan to test the waters. I took advantage of that before I upgraded. Sumo has a number of tools that you can use to grow your business. Cons This tool offers a smooth experience and there's not much to dislike. I do wish there were multiple paid plans available. Now I think most of the good features are in one paid plan. It's to be expected, but compared to other tools, I think this can be improved. Review Source JT John T. Owner Marketing and Advertising Used the software for: 2+ years ### "Connects Email Marketing Effortlessly " June 7, 2023 5.0 Sumo is an excellent tool to connect your email marketing to your website and design custom call to actions.I use it to connect SendFox to my Squarespace sites. The process is simple and you can create good looking call to actions for free. If you want to get fancy and really make your CTA "pop" and have more access to features, you can pay for Sumo.As my businesses continue to grow, I will likely end up paying for those extra features on Sumo. For the price (or lack of price) you cant beat the cost-to-benefit ratio Sumo provides. The team behind Sumo and other products (SendFox, TidyCal, etc) is great and always working on the products. Pros \- easy to use- easy interface- cheap/free Cons \- some features hidden behind paywall- can suffer from option paralysis Review Source EB Emily B. Freelance Marketing Strategist Marketing and Advertising Used the software for: 1-2 years ### "Great, easy pop-up tool " March 12, 2019 5.0 We have had a great experience with SUMO. We use it on multiple sites as an email capture tool, and our email subscriptions have tripled since adding this pop-up on our site as the first thing people see when coming to the site. Pros Sumo was a great addition to our company website to help gather email addresses through a pop-up when someone comes to the site. The pop-ups are easy to create with either custom imagery and their wizard, or using their basic templates. There are many options for the type of pop-ups that they offer. Implementation is immediate and was something that I could do without needing an HTML programmer. The pop-ups do not interfere with any other tracking or plug-ins on our site, and I like that I can set the frequency to not overwhelm frequent visitors. Cons I like the reporting functions, but I would like to see more data as it relates to the success. You get the impressions and actions taken, but I would like to know how many times an individual sees the popup before finally entering their email, if more than once, as an example. Otherwise, I'm very happy with this tool. Review Source VR Verified Reviewer Director of Briefcase Marketing and Advertising Used the software for: 1-2 years ### "Experience with Sumo" September 11, 2018 4.0 Great product. Have set it up for a handful of clients to build out their email lists. Pros Sumo gives users the ability to do one of the most important things an online business needs to do: collect emails to grow their list. They do so with great pop-ups, welcome mat, and smart bars. Cons Some of the functionality is a bit clunky. They seem to go wide vs narrow, i.e. trying to do everything instead of becoming the best at a few things. Review Source Response from Sumo group September 12, 2018 We're happy to have you as our customer. Thanks for the review! SA Shashu A. Non-Profit Organization Management Used the software for: 1-2 years ### "Great Plugin For My website" January 5, 2019 5.0 Pros I am actively using SUMO on my website now. It's a great tool for my site. I've recommended it to many of my business connects. I use it for signups and newsletter listserves. I like that you can group signups by the promos you're running. The interface is easy to understand, it actually "guides" you through the creating process. It asks your desired outcome and where you'd like the signup box to appear, when, and what it will look like. You can turn on and off the sign-ups at any time. You can also send tests to see what it looks like when someone does sign up. You can check your website analytics with Sumo which is a great perk! Cons I hate that many times you have to re-login to sumo when it's connected through your website. Like I have Sumo linked as a plugin and I always have to re-login and I wish it would stay logged in. Also, when you are checking the analytics, I feel it could be more in-depth. I wish that I could use more than one signup at a time. The unpaid version, of course, is limited. If you don't have design skills, you cannot make a "pretty" "pop-up" box with ease. But, if you're tech/design savvy, you should be okay. Review Source Tal L. Manager Marketing Computer Software Used the software for: 1-2 years ### "It's a great tool but i encountered many bugs" March 28, 2019 4.0 Could have been great unless these bugs that didn't allow me to enter the sumo site and work with the tool Pros The tool is very smart and useful, very easy to work with, great functionality. I worked for a cybersecurity company so it might just be that the bugs occurred because of the heavy protection on the website. Cons only the bugs that disturbed me. I can't remember something I wanted to do and couldn't. The autoresponder email is sent with your own email marketing automation platform. It didn't include my platform but it did include Zapier. Review Source Bogdan P. Administrator Online Media Used the software for: 2+ years ### "One of the best marketing tools I ever used" October 6, 2020 5.0 Before using Sumo, I coded the forms myself or used other very poor plugins. After using Sumo, my email list grew much faster and my sales increased. Pros Very easy to set-up a pop-up form for getting people to sign-up to email lists. Easy to integrate with most used email management services such as Mailchimp and others. Email Automation included in the free plan. Cons Could not find the option to disable the forms on specific pages but maybe it's there. Other than that this tool is pure gold. Review Source VR Verified Reviewer Head of ICT Music Used the software for: 2+ years ### "An ideal way to start building a list" April 24, 2019 5.0 Great starter product, ironically with the type of offers provided by appsumo you'll probably end up ditching this for something else in the long run Pros Sumo allows you to quickly and easily grow a list using intuitive opt in forms You can build a large list of subscribers and then email them all within the free plan, which is great for starting out Cons Once you outgrow the free plan it starts getting expensive It improved over the time frame in which I was using it, but it did seem a bit sluggish Review Source VR Verified Reviewer Marketing Manager Marketing and Advertising Used the software for: Less than 6 months ### "Good looking forms, but the asynchronous loading doesn't help the business" May 23, 2018 4.0 Pros Note that I've only used the SumoMe forms. Ignore this review if you're using their other tools. The forms look good and you have the option to customize them in more-than-you-have-time ways. Cons The SumoMe forms aren't a bad tool, just that... You're at a conference and you have a single page with a SumoMe opt-in form for people interested in your product + some bad internet that you can't control. The page you worked on only loads the rest of the content and people scroll past the form (the form that doesn't load, because it's made to load asynchronously and it prioritizes the rest of the content before the form). So basically people just leave because they didn't see the form. Now imagine the same thing, online, and all the users and their internet speed that you cannot control. That was the end of our story with SumoMe. And it had the potential to be a good story. Review Source VR Verified Reviewer Business Owner Publishing Used the software for: 6-12 months ### "Capture emails from day one" April 15, 2021 4.0 SumoMe tools helped me quickly add the necessary e-mail capture features to a website, and I didn't need to worry about missing paying customers from day one of having the website live. Pros You can set the e-mail capture windows on your site in no time and you can do it for free. It's great for new content websites or blogs which you need to test for lead captures without spending additional budget. Cons I think it could use some reprogramming, sometimes I think the features load to slow and can make the whole website experience go down. Review Source VR Verified Reviewer Program Director Arts and Crafts Used the software for: Less than 6 months ### "Very nice email capture tool" December 28, 2019 5.0 I was using Sumo at my wordpress site as a popup webform and I was very satisfied. The only reason I stopped it, is that mailerlite, which is my basic email marketing service, have started to provide popup forms so it's easier for me to have it all in one place. Pros Sumo has a killer free option for creating a very effective email capture form. It has very detailed analytics and it intergrades with the popular platforms wordpress and shopify. Cons I really can't find something I don't like about sumo. It's a complete solutions for gathering emails. Review Source Crystal I. Marketing Content Developer Insurance Used the software for: 6-12 months ### "Many Tools in One Tool" September 12, 2017 4.0 Pros There's a lot going on with Sumo. Sumo comes with many features that help improve your website: a welcome mat, floating share buttons, heat maps, content analysis, etc. I originally wanted Sumo for the floating share buttons, but then realized it could do a lot more. Cons Had quite a few issues with the floating share buttons conflicting with our website theme, BUT, Sumo has great customer support, so they overcame that con and turned it into a pro. Review Source VR Verified Reviewer Managing Director Internet Used the software for: 6-12 months ### "Great tools + great content" November 8, 2018 5.0 Get more optins. It helps with this. Pros Easy to set up. High converting templates. Lots of different tools included. Cons On a previous site the code made the site slow but I think they have improved this now. Also Initially the export feature was not free but I understand the thinking behund htis. Review Source Response from Sumo group November 9, 2018 Thanks a bunch! We're working on additional features that would be available to our new and existing customers very soon. Stay tuned. Great updates are on the way ;) Megan B. Editorial Director Used the software for: 6-12 months ### "We use Sumo to add social buttons to our Wordpress sites and to grow newsletter lists" July 10, 2018 3.0 Pros I like that is collects all the data on social buttons and on newsletter subscriber acquisition fields all in one place. Cons It often feels buggy, and the changes I implement on the backend don't always show up, requiring me to repeat steps sometimes. Review Source Response from Sumo group August 28, 2018 Thanks for your review, Megan! We're constantly working on software improvements and value your input. If you experience any issues with the website, please don't hesitate to contact our Support Team. Pritesh P. Marketing Consultant, Owner and Chief Struggle Officer Marketing and Advertising Used the software for: 6-12 months ### "Aren't They The Makers of Briefcase?" February 1, 2019 2.0 Beware this product and all related products. I'm pretty sure briefcase broke our contract but I don't have time to take that to task. I just hope others are smart enough to stay away and hear through the nonsense. Pros You learn fast what you don't want from a products retailer and how annoying you can be when pushing your products Cons They basically are out to sell anything everything to be bigger better and more useful than it really is. Review Source Andrey R. Marketing Business Development Manager Marketing and Advertising Used the software for: Less than 6 months ### "A wonderful tool for lead growth" November 29, 2018 5.0 Sumo helped me to learno more about the behavior of the visitors. Pros My experience with Sumo is when I implemented it to a Wordpress site. The implemantation was very easy and all tools wored quick. Cons I don't have any complaints with Sumo but if yo want to keep yor site from any form of distractions, then better not use that tool. Review Source Response from Sumo group December 18, 2018 Thanks for your review, Andrey! Joanne W. New York Times & USA Today Bestselling Author Entertainment Used the software for: 2+ years ### "A plugin for my Wordpress website." April 11, 2019 4.0 I've been generally happy with the product. It can help grow your email list and to generate more sales. Pros Sumo has been a tool I've used to help grow my email list and to generate more sales. Cons There is a free version and a paid version, the free version not syncing the emails into certain email newsletter software platforms. That can be annoying when wanting to trial the product before buying it. Review Source LM Lee M. Owner Music Used the software for: 1-2 years ### "The Easiest Way To again Customers" November 16, 2018 4.0 Superb customer service. Pros Easy to use once fully set up. Very important to me is the ability to A/B test promotions and change pop ups, banners and welcome mats according to my current promotions. Cons Very little. I have a Pro Account but would like access to a few more “add-one” namely Short Cuts and Cart Casino. These are minor negatives and they would be available if I upgraded my account. Review Source VR Verified Reviewer Web Developer Information Technology and Services Used the software for: I used a free trial ### "As a user, it was easy to use and it gives free plan" April 5, 2020 5.0 Its one of the best Plugin for collecting emails and so i recommend for everyone. Pros Sumo Forms are simple to set up and it takes you less than 5 Minutes to do so. This plugins is very easy to install and create the account. The good thing is it allows you to create one account and use it on multiple websites without confusing you. The plugin allows integration with many Mailing Marketing services including Mailchimp and Awebner and many others Cons I did not like the Sumo Logo that appears in their designs. It might be because i was using a free plan. But i am sure the logo doesn't appear when you go with the paid plan. Review Source TC Tito C. Freelancer Arts and Crafts Used the software for: 6-12 months ### "SUMO is the king" January 6, 2020 5.0 Pros Tried several tools but definitely SUMO is the best solution to grow my business. Easy to use and implement with a lot of documentation. Cons I can’t fin any cons. They are improving continuously their product and fixing everything that can be a con. Review Source VR Verified Reviewer Internet Used the software for: Less than 6 months ### "bad product with a nice pack" April 11, 2018 1.0 Pros They know how to market themselves. They know how to convert users to pay. They are a profitable company. Cons UNUSABLE product. we only wanted to use ONE popup and couldnt Horrible customer support with limited knowledge about their own product. The popups simply work only 30% of the times. Our website loading time sky high with Sumo script. Sumo added popup in the footer without letting us know (ON A PAID SUBSCRIPTION!) We lost days to enable the implementation, and yet, the product isnt function. Bad user experience. Not enough documentation. Product simply wont work. Review Source DE Daniel E. Designer Information Technology and Services Used the software for: 1-2 years ### "Easy Email Collection " April 3, 2019 4.0 It’s a great experience with this software. It has boosted my email acquisitions strategies. It’s user friendly interface has given few, but little headache. Pros It has a pop-up feature that collects email from visitors. Easy to create pop-ups with images and wizards. It has the ability off setting frequency not to overwhelm visitors. Cons Adverts are placed on your site when using free version. It comes with costly plans when small amount is offered on ROI. Review Source MB Melissa B. Founder E-Learning Used the software for: 2+ years ### "Sumo makes getting new readers easy" April 11, 2019 5.0 Pros I have used Sumo on my site for 2+ years. It has allowed me to capture new followers that I would not otherwise have added to my mailing list. I love the design of the pop ups. Cons There isn't anything that I would change about Sumo Review Source Aris J. Managing Director Marketing and Advertising Used the software for: 1-2 years ### "null" June 19, 2017 5.0 Review Source JN Judtih N. cmo Marketing and Advertising Used the software for: 2+ years ### "Powerful insights into web user behaviour" March 26, 2020 5.0 Great tool and mostly free depending on what you need. We can make actionable decisions on web pages and help to know what is working and what we should change above and below the folds. Pros We use this primarily for the heat mapping and click mapping to gain insights into how our web site and pages are being used and are performing. It's a great tool. Cons The forms are made for gathering emails for things like blog signups but we have needs for more than that such as contact forms or asking additional questions that aren't possible with the field availability. Review Source Similar Products Featured ## Related categories [Content Marketing](https://www.capterra.com/content-marketing-software/)[eCommerce](https://www.capterra.com/ecommerce-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.