# Page 3 | Sumo Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 3 - Is Sumo the right Email Marketing solution for you? Explore 66 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/175695/Sumo/reviews

---

Sumo

4.2 (66)

[View alternatives](https://www.capterra.com/p/175695/Sumo/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated March 13th, 2026

# Page 3 - Reviews of Sumo

## Showing most helpful reviews

Showing 51-66 of 66 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Xand G.  
Brand Evangelist  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Best Tool for Non-Technical Marketers Like Myself"

November 17, 2015

5.0

Fabulous tool that I'm so, so happy to have discovered. I hesitated on installing for a long time, because I didn't want to destroy my website (hosted on HubSpot COS) but it was super easy to get set up and running. Super smart automated lead gen. Capture leads where you hadn't before. Templates get you up and running instantly.

Pros

Free for most things. Amazingly easy to install.

Cons

So expensive to get the better features. You can't integrate with HubSpot until you pay for it. Managing it manually now, but could be a problem in the future.

Review Source

VR

Verified Reviewer  
Co-Founder  
Music  
Used the software for: 6-12 months

### "Awful UI"

September 13, 2017

2.0

Pros

Sumome Got tons of features and themes for any kind of opt-in form, and it's easy to design and change the themes.

Cons

I think Sumome don't have any clue how much they have destroyed their UI over the past 2 years! They keep changing their UI all the time and it's never a good change. The UI is slow and looks lame if you compare it for today's UI such as slack, zarpiet, IFTTT, it's like they stuck somewhere in 2010.

Review Source

HA

Holly A.  
Blogger  
Arts and Crafts  
Used the software for: Less than 6 months

### "It's ok "

May 20, 2020

3.0

I still use it and it's ok just wish they would work on a few things.

Pros

Ok so I do really like Sumo. I like how I can save email templates. I like that I can change my pop up box on my website. Their customer support is really good and someone always gets back to me.

Cons

There are a few issues. My emails don't always send out to all my subscribers which is really frustrating. I can't send more than one email in a 24 hour period so if I make a mistake on an email I can't then send out another one and I feel like the value for my money isn't the best.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

MailChimp was too expensive

Review Source

LR

Luca R.  
Founder  
Media Production  
Used the software for: I used a free trial

### "Sumo Group is a Big Gift for Entrepreneurs"

October 18, 2019

5.0

I have been using it for years and I tell you to try it now!

Pros

I am a fan of what \[SENSITIVE CONTENT HIDDEN\] and the sumo group team is building. Sumo is an amazing tool and I recommend it frequently to friends and foes.

Cons

Nothing I can think of. Sumo is one of the most used and appreciated softwares in the category for a good reason!

Review Source

SF

Sean F.  
  
  
Used the software for: 6-12 months

### "Good Straight Forward Way To Build Your Subscribers"

June 26, 2018

4.0

Pros

Great plugin for wordpress sites, helps to let your readers quickly share your articles & content to the rest of their network and the while. Perhaps the easiest tool to use to help get more subscribers - very user friendly sharing bar too.

Cons

While Sumo is great, it is not fully compatible with quite a few website platforms and builders that include Wix.

Review Source

Esther G.  
Business Owner  
Photography  
Used the software for: Less than 6 months

### "Grow your list with giveaways done for you"

March 27, 2019

4.0

I can grow my email list and business exposure because Sumo has the sharing feature all built in to their giveaway platform.

Pros

I love how Sumo takes care of the giveaway platform for me.

Cons

That I have to pay for it! Seriously, I really like how easy they have made it to run giveaways. :)

Review Source

VR

Verified Reviewer  
Director of Strategy, M&A & Business Development - UL Supply Chain & Sustainability (UL I&I, ULE)  
Public Safety  
Used the software for: Less than 6 months

### "A great way to start lead capture"

June 8, 2016

5.0

I've been using SumoMe for about 4 months, it's super easy to implement and for a starter website it is phenomenal. I'm less sure about the advanced features (A/B testing, etc.) but the free tier is a phenomenal value

Pros

Free Simple Looks professional

Cons

The admin widget doesn't always show up on the page at first load

Review Source

TS

Tina S.  
Author  
Publishing  
Used the software for: 1-2 years

### "Great app for email marketing"

December 21, 2022

5.0

Pros

What I like the most about Sumo's email marketing platform is the ease of use. It's so easy to set up and you don't get lost in many features like it happens with MailChimp. The staff from tech support are quick to respond.

Cons

It takes a bit of time to get used to it and discover all the functionalities. But it's worth it.

Review Source

VR

Verified Reviewer  
Marketing Manager, Audience Development  
Online Media  
Used the software for: Less than 6 months

### "A Simple Tool with Powerful Results"

January 5, 2016

4.0

The List Builder app has helped us bring in an extra 100+ subscribers a month to our newsletters. Very intuitive, easy to set up and monitor. I highly recommend it!

Pros

\-Very easy to use -Set-and-forget -Pre-built popups to use in List Builder -Great value

Cons

None that I can think of.

Review Source

Hao Yuan C.  
  
  
Used the software for: 1-2 years

### "null"

December 1, 2017

1.0

Review Source

VR

Verified Reviewer  
Principal  
Venture Capital & Private Equity  
Used the software for: Less than 6 months

### "Solid Product"

October 12, 2018

5.0

Pros

Overall my experience has been positive quite easy to use.

Cons

Onboarding was a little difficult but it finally got figured out

Review Source

Response from Sumo group

October 16, 2018

Thanks for your review! Happy to have you as our customer <3

KZ

Kristen Z.  
Project Manager  
Internet  
Used the software for: 1-2 years

### "A really nice popup builder"

August 22, 2018

4.0

I really like this system and I recommend it to our clients as well. It's great for content upgrades and redirecting viewers to a URL.

Pros

It's versitile and easy to use. I like that it has various triggers and design options too.

Cons

It has some display related bugs and multiple accounts and sites gets confusing to manage.

Review Source

Response from Sumo group

August 28, 2018

Thank you, Kristen! We are glad to have you!

VR

Verified Reviewer  
Director  
  
Used the software for: Less than 6 months

### "Great solution for popups that are ok with google and easy to setup online. "

August 2, 2018

5.0

Pros

No updates, no software, just a few lines of code and an easy to use online interface. They have lots of templates and bits you can use.

Cons

They could make the product more affordable, as the ongoing costs do add up if you want the full feature set. Plus they never added this to the appsumo site as a lifetime deal :)

Review Source

Response from Sumo group

August 28, 2018

Hello, my friend! Thanks for sharing your thoughts with us! Did you know that we've lowered our Ecommerce plan to $79/mo if you subscribe for our annual membership? :)

VR

Verified Reviewer  
Strategic Business Coaching and Marketing Consulting  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Tool belt for Internet Marketers"

March 15, 2019

4.0

Pros

Great tools to build your email list. Easy to integrate with your website. Lots of options to integrate with most of the email providers out there and the main ecommerce stores. Lovely reporting and user interface.

Cons

I'm still new to the software and haven't really come across anything I don't like yet.

Review Source

MJ

Mandy J.  
Managing Partner  
Online Media  
Used the software for: I used a free trial

### "Simple Popup and Call-to-action Generator"

February 28, 2019

5.0

Pros

There's a nice variety of pop-up and bar templates to choose from. I also like the countdown timer feature.

Cons

The campaigns aren't pre-built, so it can be tedious setting everything up from scratch.

Review Source

AC

Amirullah C.  
Founder  
Media Production  
Used the software for: Less than 6 months

### "Marketing platform for your website"

August 28, 2018

3.0

Pros

Ease of use and feature integration. Wish they offered more though

Cons

Not a big fan of Sumo or King Sumo. It has a "Me too" feel to it. It looks like they copied Viral Loops

Review Source

Similar Products

Featured