# ClickSend Pricing: A Comprehensive Guide | Capterra > Check out the ClickSend pricing guide to understand the cost of different pricing plans, features, and insights on how to choose the right plan. Source: https://www.capterra.com/p/175783/ClickSend/pricing --- ClickSend Pricing Guide 2025 Last updated on June 11, 2025 Written by [Amita Jain](https://www.capterra.com/resources/author/ajain/) Writer Edited by [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Editor Pricing for ClickSend [4.3 (93)](#reviews) User rating:[ 4.3 ](#reviews) Based on (93) reviews ## Overview of ClickSend pricing A highly rated business communication software, [ClickSend](https://www.capterra.com/p/175783/ClickSend/) has an overall rating of 4.2/5 on Capterra, and offers SMS, MMS, voice, email, fax, and even postal messaging services through one single interface. It also supports global communication and can be widely used for transactional messaging and business alerts. ClickSend follows a usage-based pricing model across its six core channels: SMS, MMS, voice, email, fax, and traditional post. Each channel has its own pricing structure based on volume and destination. We analyzed our database of verified user reviews and interactions to help you identify the critical distinctions between each plan and choose the right channels based on your business needs. Let’s compare these plans in detail: SMS - Outbound $0.02 Usage Based, * * * It Includes - Unlimited Users - Unlimited Contacts - 24 Hour Support - Global SMS capabilities - Custom SMS Sender ID Voice - Outbound $0.01 Usage Based, * * * It Includes - No Contracts - No Setup Fee - 99.95% Uptime SLA - Real-Time Status Updates - 256-Bit SSL Encryption Email - Outbound $0.01 Usage Based, * * * It Includes - Global Coverage - No Monthly Fee - Bulk SMS - CSV Upload - Import from Excel Fax - Outbound $0.03 Usage Based, * * * It Includes - SMS Support - Auto Top-up Post $0.08 Usage Based, * * * It Includes - Reporting and analytics - Customization - Flexible Payment Options The latest information on pricing is available on ClickSend’s website. ## Cost breakdown Designed to meet the needs of different types of users, from individual freelancers to large organizations, ClickSend offers a flexible pricing structure. With pay-as-you-go pricing, multiple communication channels, and various feature sets, businesses can select the channels that best align with their communication needs and budget. ### Starting price All messaging channels on ClickSend are billed on a pay-as-you-go basis, which means you are charged based on the actual number of messages sent, rather than paying upfront for a bulk package. Pricing typically starts at just a few cents per message and decreases as your volume rises.  For SMS messaging, the cost starts at $0.0226 per text and can go as low as $0.0081 per text once you have sent 150,000 messages. MMS messages, which allow for images and videos, are priced at a flat rate of $0.0320 per message. Outbound voice calls (to mobile or landline) cost $0.0124 per call.  Email communication through ClickSend begins at $0.0060 per email for smaller campaigns under 25,000 messages and scales down to just $0.0024 per email for initiatives exceeding 5 million messages.  For businesses that still rely on traditional communication, digital-to-fax service is offered at $0.0290 per page, and physical postal mail starts at $0.82 per page and $0.76 per postcard, including printing and postage.  ClickSend also offers a free 14-day trial for users to test its various services. It provides complimentary credits upon a free sign-up to give users hands-on experience with all communication channels. This trial period lets you assess which messaging channels best suit your business needs and evaluate their performance, user interface, and integration capabilities.  ### Billing options ClickSend doesn’t operate on a fixed monthly or annual billing tier. Instead, you are charged based on the type of message sent with volume-based discounts applicable for SMS and email services. Additionally, it doesn’t impose a specific time frame within which you must send a certain number of messages to quality for the bulk discount. You can top up credits as needed and the discounted rate will apply when your message volume reaches the specific threshold.  ### Feature differentiation While ClickSend doesn’t have specific plans with gated features, there are still some differences between the features offered across channels:  - **Bulk discounts:** The cost drops as volume increases for SMS and email messaging. For instance, SMS pricing is $0.0226 per text for under 5,000 messages, but a lower rate of $0.0081 is unlocked when you send 150,000+ messages. This is regardless of the time it takes for you to reach the specific volume.  - **Dedicated toll-free numbers:** Toll-free numbers are priced separately across all channels and are optional, ranging from $3.02 per month for SMS and MMS messaging to $3.630 per month for faxes.   - **Unified dashboard:** Irrespective of your channel of communication, SMS, MMS, voice, email, or others, operate everything from one dashboard.  ## What users say about ClickSend pricing Our team analyzed 60+ reviews from verified users of ClickSend on our website to understand their views about the software’s pricing.  User feedback on ClickSend's pricing reveals mixed sentiment. Many users appreciate its pay-as-you-go model and competitive rates and find it cost-effective, especially taking into account no setup costs, global reach, and the availability of free complimentary credits to test the software. However, some users feel the costs can add up quickly for high-volume users, and a few mentioned that the interface occasionally experiences lags. Overall, users praise ClickSend’s flexible and transparent pricing, highlighting affordability and value for money. Here are some user review excerpts about ClickSend pricing[\[1\]](#footnotes): Dan H.Sr. Growth AdvisorMarketing and AdvertisingLess than 6 months The features are more than enough at an excellent price. December 12, 2023 Diana B.FounderComputer SoftwareLess than 6 months I do like how they're fairly transparent with their pricing. January 5, 2025 Maria U.Customer Support ManagerManagement Consulting1-2 years It is affordable, allows customization and is fast and effective. December 16, 2024 [Read more ClickSend reviews here](https://www.capterra.com/p/175783/ClickSend/reviews/). ## Detailed breakdown of ClickSend pricing plans ### SMS messaging **Priced at:** $0.0226 per text (for under 5,000 SMS), $0.0162 per text (for 5,000 and more), $0.0109 (for 50,000 and more), $0.0081 (for 150,000 and more), and custom price for above 250,000 SMSes. **Ideal for:** Businesses of all sizes that send SMS for transactional messages, promotional campaigns, or customer notifications.  The SMS plan is a core offering of ClickSend that doesn’t lock users into a periodic subscription but charges based on the number of messages sent per month. It’s ideal for companies with fluctuating messaging volumes, such as seasonal campaigns or promotional alerts.  **SMS messaging features**[\[2\]](#footnotes): - **Free SMS API:** Integrate ClickSend SMS with your existing customer relationship management (CRM) platform or other software solution used in the company with full application programming interface (API) access provided at no extra cost.  - **Online SMS gateway:** Use a web-based browser to send a text message out to a large number of people, such as mass alerts or notifications. - **Email to SMS:** Use the Outlook SMS plugin to send as well as receive SMSes using your mailbox, ideal for those who rely on email and are more familiar with it.  - **Automated messaging:** Build simple auto-responders or replies and workflows for all your recurring message types like SMS reminders that can be automatically triggered a day before an appointment. - **Volume-based discounts:** Unlock lower per SMS charges with higher message volumes.   - **Free inbound messaging:** You won’t be charged for when customers reply to your text, enabling two-way communication and making it more cost-effective.  - **Global reach:** Send messages to recipients worldwide in over 190 countries to conduct business internationally. - **Scheduled SMSes:** Schedule messages so you don’t have to be awake at odd hours to deliver a message to a different timezone than yours.  - **Unlimited users and contacts:** Add as many users and contacts in your database without paying extra. - **Add SMS opt-out:** When you create an SMS campaign, easily add the option for customers to opt-out using 'Reply STOP' or 'Unsubscribe Link'. This will enhance the user experience and help you avoid targeting uninterested customers. - **Add-on toll-free number support:** Get a dedicated toll-free number for $3.02 per month to send SMSes, beneficial for companies that prefer using recognizable numbers for consistent communication. _Black Friday SMS campaign run through ClickSend (_[_Source_](https://www.capterra.com/p/175783/ClickSend/)_)_ ### MMS messaging **Priced at:** $0.0320 per MMS (outbound) **Ideal for:** Businesses running multimedia marketing campaigns who need to send visual information like product images, promotional materials, videos, instructional GIFs, or audio.  ClickSend’s MMS service expands on their SMS capabilities by enabling businesses to incorporate multimedia like images, audio, or video files into their communication and send it across the globe. It fully integrates into the general communication ecosystem of ClickSend, allowing easy switching between text-only and multimedia messaging based on campaign needs.  **MMS messaging features**[\[2\]](#footnotes): - **Online MMS gateway:** Use a web platform to easily send multimedia messages on cell phones; this is especially useful for sending mass MMS blasts or to automate recurring MMS campaigns. - **Flexible media formats:** Attach images up to 250 KB, short video clips, and audio files in the format of your choice, including jpg, jpeg, png, gif (moving or static), and mpeg. - **Auto-image resizing:** Automatically resize your pictures using the online MMS gateway and drag your file to the ClickSend dashboard to review how it’ll look on different mobile devices.  - **Free inbound MMS:** Allow customers to reply to your messages at no additional cost to you.  - **Character limit:** Access up to 1,500 characters in one message to send clear and concise information to customers about your product or service.  - **Add-on toll-free number:** For $3.02 per month, you can get a dedicated toll-free number for brand consistency and better customer recognition.   ### Voice (text-to-speech) messaging  **Priced at:** $0.0124 per call (mobile or landline) **Ideal for:** Businesses that need to send phone-based alerts, reminders, or status updates through automated calls.  ClickSend’s Voice messaging service uses text-to-speech technology to deliver text messages in voice call format to customers. It’s ideal for appointment confirmations, emergency notifications, or routine customer communications that would be better sent via spoken messages rather than written ones.  **Voice messaging features**[\[2\]](#footnotes): - **Online text-to-speech calls:** Use ClickSend’s web interface to easily convert your text to speech and send mass phone calls to landlines or mobiles simultaneously. - **Email text-to-speech calls:** Convert your emails (from your preferred provider) to voice calls and send them electronically to landlines or cell phones.  - **Free voice API:** Integrate ClickSend’s voice text-to-speech API to your preferred software and call your customers directly through its interface.  - **Multiple language and voice support:** To send calls to your audience, you can choose from over 20 languages and voice and accent types.  - **Measure success:** Use ClickSend’s simple reporting tools to track the business value generated by the text-to-speech plan.  - **Schedule for later:** Specify the desired delivery time as per your customers’ timezone and schedule your automated voice calls during that time.  - **Global coverage:** Send text-to-speech calls online to various countries globally with guaranteed delivery in tier-one networks. ### Email messaging  **Priced at:** $0.0060 per email (for under 25,000 messages); $0.0048 per email (for between 25,000 to 200,000 messages); $0.0036 per email (for between 200,000 to 5 million messages), $0.0024 (for above 5 million messages)  **Ideal for:** Businesses that need to send a large number of emails, including transactional emails (receipts or invoices) and marketing campaigns (like newsletters), without needing a full-service email marketing platform.  ClickSend's email service provides a basic, usage-based option for sending bulk email messages to customers. While it enables high-volume email delivery at affordable rates, it lacks advanced email marketing features like customer segmentation.  **Email messaging features**[\[2\]](#footnotes): - **Bulk discount:** Unlock lower per-email rates with higher message volumes.   - **Ensured delivery:** Ensure consistent and reliable email delivery using simple mail transfer protocol (SMTP) connection. ClickSend says 97% of their email reaches recipients’ inboxes rather than landing in spam folders.  - **Email API integration:** Connect ClickSend’s email plan to your website or business systems using simple API integration.  - **Automatic sending:** Send emails automatically when customers take actions on your website (like making a purchase or register an account) without manual intervention.  - **Basic reporting:** See which emails were delivered, opened, or bounced back in a simple dashboard.  - **Retain brand identity:** Send emails from your domain name (e.g., [info@yourcompany.com](mailto:info@yourcompany.com)) to maintain a professional image.  - **Reusable templates:** Create email designs once and reuse them for consistent communications, saving time and ensuring brand consistency.  ### Fax messaging  **Priced at:** $0.0290 per page (outbound) **Ideal for:** Businesses in industries like legal, healthcare, financial and insurance services, or government agencies that need to send or receive formal physical documents over fax as part of their communication workflows.  ClickSend’s fax plan digitizes fax communication by allowing users to send and receive faxes online without the need for physical fax machines. This is typically used by organizations dealing with sensitive documents or who need confirmation of delivery.  **Fax messaging features**[\[2\]](#footnotes): - **No fax machine needed:** Send and receive faxes through the ClickSend platform without investing in physical fax machines, phone lines, or their maintenance costs. - **Multiple sending options:** Fax documents directly from your browser, email, or through an API, whatever method works best for you. You can also send faxes directly from your own software (website or other systems) by using ClickSend’s Fax API.  - **Convert attachments to fax:** Upload a file, like a PDF, to automatically convert it and send as a standard fax.  - **Batch sending:** Send the same fax to multiple recipients simultaneously with a single action. - **Free inbound faxes:** Receive inbound faxes for free.  - **Digital archiving:** Automatically store records of all sent and received faxes in digital format for easy retrieval and compliance documentation.  - **Add-on toll-free number:** Optional dedicated toll-free number is available at the cost of $3.63 per month for organizations that want consistent sender identity. ### Postal messaging  **Priced at:** $0.82 per page per letter (additional pages increase the price incrementally) and $0.76 per postcard; inclusive of printing and postage **Ideal for:** Businesses that need to send physical letters like invoices, compliance notices, or legal reminders but don’t want to handle printing, packaging, or mailing in-house.  ClickSend’s post service allows users to use an online dashboard or API to mail printed letters or postcards to customers. It handles the printing, envelope insertion, and postage for businesses, thus streamlining the process of mailing physical documents.  **Post messaging features**[\[2\]](#footnotes): - **Digital-to-physical conversion:** Create documents digitally and have them printed and mailed using the ClickSend website.  - **Bulk and personalized delivery:** Send up to 20,000 letters in minutes by uploading your document and mentioning instructions to mail them with unique details, e.g., names and addresses. - **Global delivery:** Mail documents internationally with real-time support and tracking.   - **Multiple formats:** Depending on your communication needs, budget, and use case, you can choose between custom-designed postcards or formal letters.  - **Customizable add-ons:** Customize your letters for color or double-sided printing; comes with added costs.   - **Regular or priority mail:** Choose between regular or priority delivery for an additional cost of $0.36 per priority post.  ### Rich messaging  ClickSend is developing rich messaging options as well that will include integrations with platforms like WhatsApp, Facebook Messenger, Viber, Telegram, Apple Business Chat, and more. Pricing for these services has not yet been announced.  ## Total cost of ownership When evaluating ClickSend for your business communication needs, it's important to consider the total cost of ownership (TCO), including upfront costs and any additional expenses. Here's a breakdown to help you understand all potential costs: ### Upfront costs One of ClickSend's advantages is the absence of upfront costs. There are no setup fees, no monthly subscription fees, and no minimum spending requirements. All costs are tied to usage, which allows businesses of all sizes to start with minimal investment as per their budget. You simply add credit to your account and pay for the services you use. If you’re not sending messages, you’re not paying.  The free trial period with complimentary credits provided during sign-up enables businesses to test the system without any financial commitment, further reducing upfront costs and risks. ### Additional costs to consider  While ClickSend's base pricing is straightforward, there are some additional considerations that may affect your total cost: - **Toll-free numbers:** If you require dedicated toll-free numbers for SMS or voice communications, these cost between $3.02 to $3.63 per month. - **Carrier pass-through fees:** Wireless carriers (like Verizon, AT&T, and T-Mobile) charge fees for messages delivered through their networks. ClickSend passes these through with no markup but by charging flat average rates at around $0.003 for SMS and $0.0069 for MMS.  - **International communications:** While ClickSend supports global communications, certain countries may add small surcharges for message delivery. - **Volume considerations:** ClickSend's pricing structure rewards higher volumes, so smaller organizations with lower communication volumes will pay higher per-unit rates. - **API integration costs:** While ClickSend's API is free to use, you may incur internal development costs if you need to integrate the system with existing business software. #### Services needed to implement or manage the platform ClickSend is designed to be user-friendly and promotes self-service, minimizing the need for external implementation services. Most organizations can set up and configure the platform using the available knowledge base, support resources, and tutorials. ClickSend also offers a 24/7 live chat service staffed by real humans for troubleshooting needs.  For more complex integrations or automated workflows, some businesses might choose to engage their own IT department or external developers. However, many standard integrations with popular CRM and business systems are available out-of-the-box or through simple configuration.  #### Internal resources needed for ongoing platform management Overall, ClickSend keeps ownership costs predictable by avoiding platform fees, though usage-based variability means you may need to regularly audit volumes. For most small and midsize businesses (SMBs), a marketing or support team member can do this without requiring dedicated personnel.  Additionally, you can use a point person to design messaging templates, schedules, and automated workflows to reduce the time needed to manage communication. For reporting and analytics, you may need someone who can use the built-in tools in your business ecosystem and leverage ClickSend's basic reports to analyze not just platform usage but actual returns from your communication strategy.  ## How to choose the right ClickSend plan Since ClickSend uses a pay-as-you-go model rather than traditional monthly plans, choosing the right approach involves selecting the appropriate communication channels and understanding your volume requirements. Here are some considerations to help you make the best decision: _Key considerations while choosing the right ClickSend plan_ - **Assess your communication needs.** Start by assessing how you use messaging. Are you mostly sending one-off transactional messages like alerts and confirmations? Or do you run recurring marketing campaigns that require scheduling, segmentation, or personalization? Understanding your goals will help you focus on the channels that fit best and match the right features to communication goals. 90% of SMS marketing software reviewers on our website say mass texting is a highly important feature for them. 86% also consider message personalization as critical.[\[3\]](#footnotes) - **Consider your audience’s preferred channels.** ClickSend supports multiple communication channels: SMS, MMS, email, voice, fax, and post, each suited to different use cases and interactions. For urgent notifications, SMS might be best, while detailed information might be better delivered via email. Survey your audience and analyze existing communication patterns to determine the optimal channel mix. Through our conversations with businesses seeking marketing software, we learned that email, followed by mobile are the top two requirements for them\[4\]. By understanding where your audience spends their time, you can better understand the channels you should invest in for communication.  - **Estimate your message volume.** ClickSend's volume-based pricing means higher volumes result in lower per-unit costs. Analyze your current communication patterns to estimate monthly volumes for each channel. If your volume puts you near a pricing tier breakpoint, it might be cost-effective to slightly increase your communication frequency for that channel to reach the next discount level. - **Plan for seasonality.** If your business experiences seasonal variations in communication needs, like during holidays or tax season, ClickSend's pay-as-you-go model allows you to scale easily. To avoid underestimating costs during peak periods, consider averaging projected usage over a year rather than budgeting month-to-month. It would help you manage expectations and ensure your messaging remains cost-effective even during spikes. ## How to maximize the value of your ClickSend subscription Getting the most value from your ClickSend subscription means aligning its usage with your operations. Here are a few practical ways to get the most out of the platform: _Ways to maximize the value of your ClickSend subscription_ **Utilize all the key features:**  - **Templates:** Create reusable templates for common communication scenarios to save time and ensure consistent messaging. - **Automation:** Set up automated responses and workflows to handle routine communications like appointment reminders, shipping notifications, or confirmations. - **Scheduled and personalized sending:** Plan communications during optimal times for recipient engagement. Also, personalize messages based on recipient attributes or behaviors to increase relevance and effectiveness. - **Two-way communications:** Enable and monitor inbound messages to create conversational experiences that improve engagement. **Optimize for cost efficiency:** - **Channel selection:** Choose the most cost-effective channel for each communication type based on urgency, content length, audience preference, and pricing. For example, email is cheaper per unit for high-volume communication while SMS offers higher open rates.  - **Analyze delivery reports:** Regularly review delivery and engagement metrics to identify and remove invalid numbers or inactive contacts. - **Integrate API:** Connect the ClickSend API with your existing tech stack, such as CRM and other business applications, so users across your organization can use ClickSend to send and automate messages. This will also enable you to take advantage of volume-based discounts.  **Leverage customer support and learning resources:**  - **Support channels:** Take advantage of ClickSend's 24/7 customer support for technical issues and strategic advice on optimizing your communications. - **Knowledge base:** Explore tutorials, guides, and best practices to discover advanced features and techniques. - **Regular training:** Ensure your team stays updated on new features through regular refresher training. ## Is it worth paying for ClickSend? Whether ClickSend is worth investing in depends on your communication needs and budget. Here's a breakdown to help you decide: ### Value for money Analysis of verified user reviews shows that ClickSend has a **value-for-money rating of 4.2/5**, reflecting the platform’s ability to deliver effective communication features at an accessible price point. This high rating also translates to increased efficiency in business operations, improved recipient management, and reduced communication costs compared to traditional channels.  Here are some review excerpts from verified users of ClickSend that helped us understand its value proposition relative to cost[\[1\]](#footnotes): Dan H.Sr. Growth AdvisorMarketing and AdvertisingLess than 6 months No onboarding fees or monthly charges, just a pay-as-you-use model, adds to its appeal. December 12, 2023 Thinkwell Sharp M.CashierFarmingLess than 6 months Your charges are affordable and your rates are very good. It is easy, fast way to send money to the loved ones. December 14, 2024 Pamela C.Chief Experience OfficerOutsourcing/Offshoring6-12 months The cost is great too, and inbound messages are free! April 28, 2021 Toby C.Marketing ManagerHealth, Wellness and Fitness2+ years You need to keep your character limit quite low to ensure you don't get charged for 2 texts. November 4, 2022 [Read more ClickSend reviews here](https://www.capterra.com/p/175783/ClickSend/reviews/). ### Features of the free trial Even if you’re confused and unsure about making a financial commitment, ClickSend gives you full access to the platform’s features for 14 days without requiring credit card details upfront. You can use this trial period to:  - **Test out all communication channels:** As you sign up, you’ll get free credits, which you can use to experience the full range of SMS, MMS, voice, email, fax, and other messaging services. Evaluate all the features and channels for free and see which channel provides the best user experience for your team.  - **Experiment with templates and automation:** Create and test templates for different types and channels of communication and build automated workflows to see if the platform takes away some of the workload and improves your operational efficiency.  You can even use the free trial period to test ClickSend communication channels on a small audience segment or focus group to determine which channels suit you best. ### When to upgrade Consider adding paid credits to your account when: - You’ve validated that this platform can meet your business communication needs - You have exhausted the free credits provided for the free trial - You need to send communications at higher volumes - You want to integrate ClickSend fully with your business systems ### Customer support options ClickSend offers a variety of support options for all users, regardless of their spending level:  - **24/7 live chat:** Get access to round-the-clock assistance for technical issues and strategic guidance.  - **Online knowledge base:** Find answers to common queries via video tutorials and self-service documentation, including hundreds of help guides, articles, and blogs, covering all the aspects of the platform.  - **Developer documentation:** Access detailed guides created specifically for developers to help implement ClickSend API and other integrations. Whether you start with free credits or move to a paid account for one communication channel or more, ClickSend provides the tools, flexibility, and support to help your organization implement an effective 360-degree communication strategy.  ## Is ClickSend right for you? ### Assessing your requirements To determine if ClickSend is the right fit for your organization, assess your specific communication requirements and compare them against what the software offers. Start by identifying key aspects of business communication most important to your operations. Ask yourself these questions:  - **What communication channels do you need?** If you’re using more than one communication format, like SMS for customer notifications, email for invoices, or even fax or post for regulated industries, ClickSend’s unified interface can help you manage everything in one place. On the other hand, if you primarily use a single channel, specialized providers might be more cost-effective and valuable.  - **How important is flexible pricing to you?** ClickSend works on a pay-as-you-go model, which means you only pay for what you use. There are no long-term commitments or setup costs, making it suitable for businesses with fluctuating communication needs or seasonal spikes. At the same time, ClickSend also provides easy scalability with volume-based discounts for growing businesses.  - **Do you want to integrate messaging into your existing tools?** ClickSend offers APIs for all channels and integrations that make it easy to connect with CRMs, billing systems, and even marketing platforms. This makes it a good fit for teams that prefer integrating messaging into their existing systems. If you need deep, pre-built integrations with a specific tool, make sure you verify its compatibility with ClickSend before committing.  - **Are you looking for a complete sales or marketing automation suite?** ClickSend focuses on communication delivery and infrastructure. If you’re looking for a tool with detailed audience segmentation, campaign tracking, or lead management, you may need to supplement ClickSend with a specialized marketing or sales platform.  - **What are your compliance and security requirements?** If your communications involve sensitive information or are subject to regulatory requirements, ClickSend offers features like 256-bit SSL encryption and audit logs to help you maintain compliance.  ### Alternatives to ClickSend ClickSend is a highly rated business communication tool that has garnered an **overall rating of 4.1 stars (out of 5)**. But how does ClickSend compare to competitors in the communication space when it comes to pricing? When considering value for money, ClickSend has an average rating of 4.2/5. However, some of its competitors fare better in this category. **Project Broadcast**, for example, has a value-for-money rating of 4.8/5, with paid plans ranging from $7 to $100 per month (billed annually). **SlickText** follows closely with a 4.7/5 rating, priced between $29 to $939 per month (billed annually). Next is **Custobar** with 4.6/7, starting from €498 per month. **Twilio** scores 4.2 with paid plans ranging from $0.0079 per SMS to $19.95 per month for email. **JustCall**, also rated the same (4.2), offers pricing plans ranging from $29 per user, per month to $49 per user, per month (billed annually). Each of these alternatives has unique strengths: [Project Broadcast](https://www.capterra.com/p/10015149/Project-Broadcast/)’s campaign scheduling feature has received an average rating of 4.8/5 from verified reviewers on our website. This platform is designed especially for text message marketing and automation for small teams. [SlickText](https://www.capterra.com/p/155430/SlickText-com/) has received an average rating of 4.6/5 for its two-way messaging capabilities. This feature helps users with promotional marketing and customer engagement with its built-in list, contest, and loyalty workflows. [Custobar](https://www.capterra.com/p/197075/Custobar/) combines customer data management with communication tools for eCommerce and retail operations. This ensures a comprehensive but higher-priced solution capable of offering strong personalization and segmentation. [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) has an average rating of 4.3/5 for its API capabilities. It’s a developer-first communication platform that’s highly customizable but requires technical expertise.  [JustCall](https://www.capterra.com/p/157853/JustCall/) provides strong call center capabilities with integrated SMS features, making it a great choice for voice-centric teams. Check out the top [ClickSend alternatives](https://www.capterra.com/p/175783/ClickSend/alternatives/), comparable in terms of core features, pricing, and usability. ### Cost comparison: ClickSend vs. popular alternatives [4.3 (93)](https://www.capterra.com/p/175783/ClickSend/#reviews) * * * Starting Price $0.02 Usage Based * * * [4.9 (647)](https://www.capterra.com/p/10015149/Project-Broadcast/#reviews) * * * Starting Price $21.00 Flat Rate , Per Month * * * [4.8 (268)](https://www.capterra.com/p/155430/SlickText-com/#reviews) * * * Starting Price $29.00 Usage Based , Per Month * * * [4.4 (501)](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#reviews) * * * Starting Price $0.01 Usage Based * * * [4.1 (224)](https://www.capterra.com/p/157853/JustCall/#reviews) * * * Starting Price $29.00 Per User , Per Month * * * ### Making the final decision Overall, ClickSend stands out as a user-friendly business communication software with an ease-of-use rating of 4.3/5 and an overall rating of 4.1/5. Based on user reviews on Capterra, ClickSend also has high scores in customer service (4.3) and overall features (4.2). However, with a pay-as-you-go pricing model based on usage rather than subscription tiers, ClickSend offers a mid-range value-for-money rating of 4.2 out of 5 in comparison to its competitors. To determine if ClickSend is the right fit for your business communication needs, assessing your specific requirements and comparing them with the channels and features available in ClickSend is important. While ClickSend offers free credits to help you get started, businesses with high-volume needs may need to budget carefully as usage scales. Since pricing varies by channel and message volume, and there’s no subscription fee or upfront costs, ClickSend proves suitable for many businesses who are experimenting with automation in communication or trying out different channels and want to pay only for what they actually use.  Consider requesting a demo to get personalized advice, reading additional user reviews, and leveraging the free trial. This evaluation will help you select the right channels and set a budget that best meet your communication volumes and improve your engagement rates. ## FAQs Does ClickSend cost money? Yes, but with no upfront costs or subscription fees. ClickSend operates on a pay-as-you-go model where you prepay for credits and only pay for messages you send. They also offer a free trial with test credits, and inbound messages are always free. How much does bulk SMS cost? From $0.0226 to $0.0081 per message, depending on volume. ClickSend offers tiered SMS pricing with substantial discounts for higher volumes: under 5,000 messages ($0.0226 each), 5,000-49,999 messages ($0.0162 each), 50,000-149,999 messages ($0.0109 each), and 150,000+ messages ($0.008\` each). Additional carrier fees of approximately $0.0030 per message also apply. What is ClickSend used for? ClickSend is used for multi-channel business communications including SMS, MMS, email, voice, fax, and postal mail. It’s most commonly used for appointment reminders, verification codes, alerts, marketing campaigns, invoices, statements, and any situation requiring reliable messaging to customers or staff. Is ClickSend safe? Yes, ClickSend encrypts data during transmission and is hosted in secure data centers. It uses 256-bit SSL encryption and adheres to global data protection regulations. These security features make it suitable for industries with strict compliance requirements like healthcare, finance, and legal services. What is the difference between SMS and MMS? Short message service **(**SMS) refers to standard text messages, while multimedia messaging service (MMS) allows you to include images, videos, or audio files. MMS is more media-rich and priced higher than SMS per message. Where is ClickSend based? ClickSend is headquartered in Perth, Australia, with operational presence in the U.S. and global customer support teams. How do I set up ClickSend? You can sign up online with no setup fees. Once logged into the dashboard, you can configure your sending channel (e.g., SMS, email), upload contacts, and start sending messages. How to use ClickSend? You can use ClickSend through its web dashboard or by integrating it into your systems via API. Use cases include sending one-time alerts, automated campaigns, transactional emails, or scheduled SMS messages. Does sending emails cost money? Yes, ClickSend charges for outbound emails on a volume-based scale. Pricing ranges from $0.0060 per email for smaller volumes (under 25,000) to $0.0024 per email for very large volumes (over 5 million). Does SMS cost money? Yes, ClickSend operates on a pay-as-you-go model. You’re charged based on the number and character-length of the messages you send. Costs range from $0.0226 per message for lower volumes to $0.0081 per message for 150,000+ messages, plus carrier fees. However, receiving SMS messages (inbound) is always free. Can I use my existing phone number with ClickSend? Usually yes, but it also depends on your location. You’d need to get your number verified during the registration process, which, if approved, can be used as the sender ID for outgoing text messages. How quickly do messages get delivered through ClickSend? Messages are typically delivered within seconds. ClickSend uses tier-1 carrier networks to ensure reliable and fast delivery for SMS, email, and other channels. Exact timing may vary depending on message volume, recipient carriers, and destination. #### Methodology 1. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. 2. Our research team identified these features from vendor websites (as of March 27, 2024) based on their analysis of what users find valuable or expect from business communication software. This list is not exhaustive. For additional features, refer to the vendor’s website. 3. To identify the key features, we asked users to rate, on a scale of “low importance” to “critical,” how important different features are for SMS marketing software. The features showcased are those that the highest percentage of reviewers rated as “highly important” or “critical” over the past two years (as of March 27, 2024). 4. Findings are based on data from conversations that Capterra's advisor team has daily with software buyers seeking guidance on purchase decisions. The data used to create this report is based on interactions with small and midsize businesses seeking marketing tools. For this report, we analyzed approximately 370 phone interactions from March 2024 to March 2025. [Amita Jain](https://www.capterra.com/resources/author/ajain/) Amita Jain is a senior writer for Capterra, covering finance technology with a focus on expense management and accounting solutions for small-to-midsize businesses. After completing her master’s in policy studies from King’s College London, she began her career as a journalist in New Delhi, India, where she garnered first-hand knowledge of the startup space and the education sector. She spent nearly half a decade covering high-level events hosted by the United Nations and the Government of... [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Mehar Luthra is a team lead at Capterra and specializes in editing reports that cover the latest trends affecting small businesses. With nearly a decade of experience, she has edited a multitude of research articles, top-rated software reports, and thought leadership articles for diverse markets such as Brazil, Japan, Canada, France, Australia, and India. She finds it particularly rewarding to produce content that provides small-business owners with practical tips and helpful advice on topics... Related reading Table of Contents - [Overview of ClickSend pricing](#overview-of-clicksend-pricing) - [Cost breakdown](#cost-breakdown) - [What users say about ClickSend pricing](#what-users-say-about-clicksend-pricing) - [Detailed breakdown of ClickSend pricing plans](#detailed-breakdown-of-clicksend-pricing-plans) - [Total cost of ownership](#total-cost-of-ownership) - [How to choose the right ClickSend plan](#how-to-choose-the-right-clicksend-plan) - [How to maximize the value of your ClickSend subscription](#how-to-maximize-the-value-of-your-clicksend-subscription) - [Is it worth paying for ClickSend?](#is-it-worth-paying-for-clicksend) - [Is ClickSend right for you?](#is-clicksend-right-for-you) - [FAQs](#faqs)