# Act! Pricing 2026 | Capterra > Learn more about Act! pricing plans including starting price, free versions and trials. Source: https://www.capterra.com/p/175860/Act/pricing --- # Pricing for Act! [3.9 (921)](https://www.capterra.com/p/175860/Act/reviews/) Write a Review! ## [Act!](https://www.capterra.com/p/175860/Act/) has **6** pricing plans - Yes, has free trial - No free version **Credit Card Required:** No ### Act! Advantage Standard $30 **Pricing Model:** Per User **Payment Frequency:** Per Month Act! Advantage Standard plan includes: - Full-featured CRM & Mobile App - Email Marketing (includes 2,500 sends/mo) - Office 365 & Gmail Integration - Interactive Quotes & Online Appointment Scheduling Forms, Surveys, Website Chat & Event Management - Reports & Interactive Dashboards ### Act! Advantage Professional $45 **Pricing Model:** Per User **Payment Frequency:** Per Month Act! Advantage Professional plan includes: - Everything in Standard, plus: - Email Marketing Plus (includes 25,000 sends/mo) - Advanced Interactive Quotes & Online Appointment Scheduling - Advanced Forms, Surveys, Website Chat & Event Management - Accounting Integration ### Act! Advantage Ultimate $60 **Pricing Model:** Per User **Payment Frequency:** Per Month Act! Advantage Ultimate plan includes: - Everything in Professional, plus: - Marketing Automation (includes 50,000 sends/mo) - Custom Industry Tables - Online Customer Portal - Enhanced Support ### Act! Premium Desktop $39 **Pricing Model:** Per User **Payment Frequency:** Per Month Act! Premium Desktop plan includes: - Networked & offline access - Self-managed security - Complete control of updates ### Act! Email Marketing Plus $79 **Pricing Model:** Usage Based **Payment Frequency:** Per Month Act! Email Marketing Plus plan includes: - Additional 25,000 sends for Act! Advantage Standard and adds: - AI Writing Assistant - Turnkey Campaigns - HTML Email Editor - URL Shortener ### Act! Marketing Automation Complete $199 **Pricing Model:** Usage Based **Payment Frequency:** Per Month Act! Marketing Automation Complete plan includes: - Additional 50,000 sends plus everything in Act! Email Marketing for Act! Advantage Standard & Professional ## Popular alternatives to [Act!](https://www.capterra.com/p/175860/Act/) Looking to learn more about CRM software similar to Act!? Check out these popular alternatives that are closest in terms of key features, functionality, and benefits. by Salesforce [4.4 (18790)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting Price:$25/month [LEARN MORE](https://www.capterra.com/p/61368/Salesforce/) by HubSpot [4.5 (4470)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Starting Price:$20/month [LEARN MORE](https://www.capterra.com/p/152373/HubSpot-CRM/) by Zoho [4.3 (6982)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting Price:$14/month [LEARN MORE](https://www.capterra.com/p/155928/Zoho-CRM/) [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) by Microsoft [4.4 (5834)](https://www.capterra.com/p/157279/Dynamics-365/reviews/) Starting Price:$50/month [LEARN MORE](https://www.capterra.com/p/157279/Dynamics-365/) by Zoho [4.7 (738)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) Starting Price:$7/year [LEARN MORE](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/) [View all alternatives](https://www.capterra.com/p/175860/Act/alternatives/) ## What do others say about [Act!](https://www.capterra.com/p/175860/Act/) pricing? Value For Money[3.9(921)](https://www.capterra.com/p/175860/Act/reviews/) Pros Cons [Read All 921 Reviews](https://www.capterra.com/p/175860/Act/reviews/) Read Full Reviews Below Jamie C. Owner Hospital & Health Care, 1-10 employees Used the software for: 2+ years ** Overall Rating 5.0 ** Ease of Use 5.0 Customer Service 5.0 Features 5.0 Value for Money 5.0 Likelihood to Recommend 100% 10/10 Reviewer Source Source: Capterra June 8, 2026 "Over 25 Years of Reliable Customer Relationship Management" **Overall:** I have used the software since 2001, and it has been an essential part of managing my customer relationships, sales activities, and contact database for over two decades. ACT! has helped me stay organized, track customer interactions, and efficiently manage communications as my business has grown. The flexibility to customize fields, organize contacts, and use features like Mail Merge has made it a valuable tool for maintaining strong customer relationships and improving productivity **Pros:** What I like most about ACT! is the Mail Merge feature. It allows me to efficiently reach out to all of my customers while still personalizing communications. I can easily customize my database, segment contacts by state, territory, or other criteria, and send targeted messages to the right audience. The flexibility of organizing and managing customer data makes my workflow much more efficient and helps me maintain strong customer relationships. ACT! has been a valuable tool for staying organized and communicating effectively with my customers. **Cons:** One enhancement I would like to see in a future version is the ability to copy the contacts listed under the Relationships tab when duplicating a contact record. Currently, when a contact is copied, the associated relationship records are not carried over and must be recreated manually. Adding an option to duplicate those relationship entries along with the primary contact would save time and make the process more efficient, especially when creating similar customer or organizational records. Vendor Response By Act! on June 12, 2026 Jamie, 25 years - that's incredible! We're so glad Act! has been a trusted part of managing your business relationships all this time. Your feedback about copying relationship records when duplicating contacts is a great suggestion we'll pass it along to our product team. Thank you! Paul R. sales manager Printing, 11-50 employees Used the software for: 1-2 years ** Overall Rating 5.0 ** Ease of Use 5.0 Customer Service 5.0 Features 5.0 Value for Money 5.0 Likelihood to Recommend 100% 10/10 Reviewer Source Source: Capterra May 5, 2026 "Beyond Happy" **Overall:** The productivity and efficiency has freed up time to focus on getting more customers and service my current customers to another level. I would rate a 10 out of 10 **Pros:** The value for the money is priceless. The ability to keep track of calls, quotes, and emails is a game changer. **Cons:** Sometimes the phone connection is a little hard to hear and the screen were you need to add new contacts can be difficult. Vendor Response By Act! on May 11, 2026 We are happy to hear that ACt! is helping you efficiently track your calls, quotes, and emails and improving your productivity, Paul. We appreciate your review! [Read All 921 Reviews](https://www.capterra.com/p/175860/Act/reviews/) ## How should I be thinking about software pricing? [ Be an Informed Buyer: Understanding the True Cost of Business Software It's not just you-budgeting for business software is complicated. We're here to break it down. ](https://www.capterra.com/resources/business-software-cost/)