# Act! Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Act! the right CRM solution for you? Explore 893 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/175860/Act/reviews --- Act! 3.9 (893) [View alternatives](https://www.capterra.com/p/175860/Act/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 30th, 2026 # Reviews of Act! Ease of use 3.9 Customer Service 3.6 ## Pros and Cons in Reviews JS Jack S OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Full data management / CRM making it easy to systematically process the collection, storing, updating and utilizing information about contacts to build and maintain relationships, streamline business operations, and improve customer service.“ December 1, 2025 BC Brian C DirectorResearch, 11 - 50 employeesUsed the software for: More than 2 years. “By tying our database to online forms, we increase the risk of bad info overwriting good data.“ March 24, 2026 JW Janet W PresidentPublic Relations and Communications, Self-employedUsed the software for: More than 2 years. “What I like best is the fact that I can find ANYTHING in my database in seconds - before someone finishes telling their name when they call, I have found their record and scanned the notes.“ March 18, 2026 TG Tyler G Director of Business DevelopmentDesign, 11 - 50 employeesUsed the software for: More than 2 years. “Also, the I beleive texting out of ACT should not be a feature that I need to pay extra for. “ April 21, 2026 RT Ron T OwnerReal Estate, Self-employedUsed the software for: More than 2 years. “I need to use my CRM even when I do not have acces to internet, and ACT is the only company I know of that offers a fully functional hybrid.“ November 26, 2025 VT Vanessa T School Board PresidentNon-Profit Organization Management, Self-employedUsed the software for: More than 2 years. “Also having trouble figuring out a way to NOTE all at once and then delete those from a lookup.“ April 23, 2026 RP Rachel P Business AssistantHospital & Health Care, 11 - 50 employeesUsed the software for: More than 2 years. “The amount of customization and details you can add to an email makes our emails unique. “ April 21, 2026 Rd Regina d AdministratorEducation Management, Self-employedUsed the software for: More than 2 years. “The way the group emails feature works is less than idea.“ April 21, 2026 ## Showing most helpful reviews Showing 1-25 of 893 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Victor L. Owner Primary/Secondary Education Used the software for: 2+ years ### "Act! is still our go to software" January 27, 2025 5.0 We have incorporated Act! into our office and it has been vital software for our customer relations department for over 25 years. Pros Act! allows the entry of up to date notes and a quick way to review the history of a contact. I have also been able to customize the data fields to suit my company's needs. Cons I have found a work-around to enable the dialer to work with an external USB modem but it is not straight forward. Review Source Response from Act! January 30, 2025 Thank you so much, Victor, for sharing this feedback with us. We are thrilled to know that we have been a part of your business for over 25 years! We love it! JW Janet W. President Public Relations and Communications Used the software for: 2+ years ### "Love My ACT!" March 18, 2026 5.0 I have been using ACT! for 30 years and I will never switch to another CRM. I started with version 3.0 on the desktop and now use the version 26 in the cloud. Overall, the tech support to excellent and extremely reasonably priced. I now work remotely for a business 1,500 miles away and send them daily reports on my activities. I really appreciate the ease of creating Excel files from ACT! lookups; this used to be very cumbersome but now it's just a matter of clicking an icon. Great! Pros ACT! is the most powerful, versatile and convenient business building tool I have ever found. What I like best is the fact that I can find ANYTHING in my database in seconds - before someone finishes telling their name when they call, I have found their record and scanned the notes. It's awesome. Cons There's nothing I don't like about ACT! but as an independent contractor, there are features in ACT! I have no use for, like marketing automation and reporting. And I still don't know what the Timeline is for. Review Source Response from Act! March 20, 2026 Thank you for the incredible feedback, and for 30 years with Act! That kind of loyalty means a lot. It’s great to hear how quickly you’re able to access contact details and keep things moving efficiently, especially in a remote role. We also appreciate your candid input on some of the features as it helps us to continue to improve. Thanks again for your support! FH Flynn H. Administrator Hospital & Health Care Used the software for: 2+ years ### "No decent or easy profit Pipeline reports from Opportunities." April 25, 2025 3.0 It works for tracking Opportunities, contacts and history. Pros Price & ease of use. We've been using for 13+ years. Still a dog. A good dog, but still a dog. Cons Clunky, dated software and no good method to show actual PROFIT pipeline. Alternatives considered [Sales Force Automation-SFA](https://www.capterra.com/p/114993/Sales-Force-Automation-SFA/) Reason for choosing Act! Cost and features provided by ACT were good enough at the time. Switched from [Microsoft Excel](https://www.capterra.com/p/176574/Excel/) Needed more robust platform to tie multiple users to multiple projects/ opportunities. Review Source Response from Act! April 28, 2025 Thank you, Flynn, for your feedback. We are happy to hear that Act! is helping you track your opportunities and contacts, but are sorry to hear that you are finding some features lacking. We devote many resources to Customer Success because we know it’s critical to our combined success and we hope you’ll give our Support team another try at https://www.act.com/resources/contact/ or call 866-873-2006 to see if they can assist. In addition, we are excited about many UI and UX updates that are in the works and will be going live on an ongoing basis as we continually strive to improve our customers' user experience! RM Ronald M. Broker Real Estate Used the software for: 2+ years ### "ACT Review 1" February 10, 2026 5.0 WOW! I go back 20 plus years - all the way back to ACT 6.0 Desktop. I have used many other CRM but always come back to ACT. It is such a great CRM - especially for databases that you want to tag for different industry sectors, mailing lists. etc. Pros The User Interface is clean and to the point. Nice formatting and easy to understand the tabs. A super big plus. Cons It seems to log me out on a regular basis. I would like it to stay open longer if possible. It would also be great to get more tutorials. Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Too many bells and whistles for what I need a CRM to do. TOO $$$$$ Review Source Response from Act! February 13, 2026 It's exciting to know that we've been partners for over 20 years! We love hearing from you, Ron! Thank you so much for your review. MF Myles F. Applications Engineer Mechanical or Industrial Engineering Used the software for: 2+ years ### "ACT is the best solution for small business for your Customer Database Management" March 24, 2026 5.0 I had to make some major changes (users and setup), and my Customer Service Rep was fantastic. Once he started, we got everything resolved pretty quick. Pros Unlike Salesforce that becomes a monster that you have to "feed" and becomes the purpose, ACT is a Great Tool! Cons Customer Service is great when you get them on the phone, but sometimes it can take a few days. Everything is resolved. Review Source Response from Act! March 27, 2026 Thank you so much for this review, and for the Salesforce comparison, which gave us a great smile! You've captured exactly what we strive for: a CRM that works for you, not the other way around. And, we're thrilled to hear that Customer Service was helpful when you needed to make those major changes. We'll be sure to pass along your kind words as it's always great to hear when our team makes a real difference. Last, we appreciate your honest feedback on response times, too. It's something we take seriously, and we're always working to improve. Thank you for being an Act! customer. We look forward to continuing to support you! CB CRAIG B. owner Financial Services Used the software for: 2+ years ### "LONG TERM USER OF ACT" April 4, 2026 5.0 Nothing special to talk about I've given multiple suggestions and never heard back about feedback that I've given to him i've been using ac for almost 30 years Pros Ease of use To be able to modify it for my needs and to print labels and easy to use for searches On the desktop version I can print labels but I cannot on the web version Cons On the desktop version I can print labels but I cannot on the web version i've given feedback multiple times and never heard back about it or any formal discussions about it Review Source Response from Act! April 13, 2026 Thank you so much for your loyalty over nearly 30 years, that truly means a lot to us! We're glad Act! continues to serve your needs for label printing, searches, and customization on Act! Premium Desktop. We also want to share that custom label printing is available in the cloud version, and we'd love the opportunity to show you how it works if you're open to giving it another try. We sincerely apologize that your previous feedback didn't receive the follow-up it deserved. That's not the experience we want for our customers. Please reach out to us directly at 866-873-2006, and we'll make sure you're taken care of personally. AP Andrew P. VP Insurance Used the software for: 2+ years ### "ACT anywhere anytime!" April 21, 2026 5.0 I have had it for nearly 10 years. I have desktop and cloud based. At first it was an adjustment with the cloud base system but now i like it because i can access on my phone, tablet and computer. The tech and support team respond fast to inquires and any help i may need! Pros The thing i like most about act is the cloud based system. At first i had desktop and i can only use it on that device, now with the cloud i can access across all my devices, (public and private too!). Cons I actually dont have anything that I least like! The program runs smooth, the tables are adjustable and I can edit things to my liking and based on my business. Review Source Response from Act! April 24, 2026 Andrew, we love hearing this! Going from desktop-only to full cloud access across all your devices is a journey a lot of our customers relate to and we're so glad you made the switch. We're also thrilled the support team has been there when you need them. Thank you for the glowing review! DK David K. Territory manager Food Production Used the software for: 1-2 years ### "A reliable platform for sales." March 13, 2026 5.0 I have been using it for years and find it an indispensable tool for sales. I have used other sales CRMs such as SAP and PRONTO and find ACT far superior. Pros ACT is very easy to learn and use. It is a reliable and stable platform. It is the first program that I open everyday. Cons My understanding it is not meant for storing videos and photos. If I am not correct, please enlighten me. Review Source Response from Act! March 20, 2026 Thank you for the thoughtful review and for making Act! part of your daily workflow, we don’t take that lightly. It’s great to hear that you find the platform easy to use, reliable, and a strong fit for your sales process, especially compared to other systems you’ve used. On your question about storing videos and photos: you’re right that Act! isn’t designed to function as a primary media storage system. However, you can absolutely attach and link to files (including images and videos) within contacts and records, or store them externally and link back for easy access. We appreciate your continued support and feedback, as it helps us keep improving. DT Davina T. AGM Director of Sales Hospitality Used the software for: 2+ years ### "ACT's GOT YOUR BACK" April 21, 2026 5.0 I have utilized ACT for 15 years and would be lost without it. The work/communication balance is what keeps me going. Pros ACT helps me stay informed and organized during my contracts and groups with a wonderful feature of workflow management. I utilize this for daily operations. Cons I wish it was synced to my gmail so that I can created a master document to attach and then automatically add my email communication to ACT Review Source Response from Act! April 24, 2026 Wow, Davina, 15 years and counting! We love that! Knowing Act! helps you stay organized and on top of your contracts every day is exactly what we aim for. Thank you for being such a longtime customer! BR Barbie R. Office Manager Law Practice Used the software for: 2+ years ### "Virtual Rolodex " April 21, 2026 5.0 We have been using ACT for over 20 years and we absolutely love the efficiency the program offers. Also, the support team is first class! Pros I love being able to have all my contacts and information about my contacts all in one app. I also love that it is connected with outlook which makes sending emails that much easier. Cons We do not have anything negative to say about the program. It does exactly what it supposed to do. We love it! Review Source Response from Act! April 24, 2026 Barbie, "20+ years and still loving it" makes our day! We're so glad it delivers for your law practice every day. Thank you for the kind words about our support team as well. We appreciate you and your review! sM scott M. Managing Director Electrical/Electronic Manufacturing Used the software for: 6-12 months ### "Good System with extras" December 23, 2025 4.0 Overall a good system. Great improvement over the old version. I wish I was able to customize the KPI's. Pros ACT includes project management and newsletter tools to integrate our data in one place. Customer support is excellent Cons The cloud version is glitchy. It not always accessible and sometimes locks us out for no reason so needs a customer service call. Alternatives considered [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing Act! We were already using and older version of ACT Review Source Response from Act! January 5, 2026 Thank you for your feedback, Scott. It's great to hear that you're leveraging Act!'s many features. Your accessibility issue and KPI customization request have been forwarded to our team for review. We appreciate you taking the time to leave this review! TF Thom F. Owner Marketing and Advertising Used the software for: 2+ years ### "30-year user great program but could still be a little better" December 18, 2024 5.0 Like I said the flexibility is is very good and helpful. It has grown and expanded with the times. The customer service is probably the best with any company I deal with. I wish they had longer hours or 24/7 because of my schedule I work with people all over the world and sometimes wind up needing help in the middle of the night. It's gotten too pricey but it is an extremely powerful program and I've enjoyed using it since the early '90s. I've been through several different owners of the program. The current \[sensitive content hidden\] seeing the most committed to customer service. Pros I've been using acts for over 30 years. I like its flexibility and how it has grown over the years. I do wish it had a better mobile application. It doesn't match the desktop well enough. The thing I like best is the customer support if you are a premium member. But it is very costly. Cons The price has gotten almost prohibitive. Other programs are much more affordable. The mobile app for your phone is not up to the high standards that I have come to expect from act for over 30 years. Alternatives considered [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Act! It's tough to switch after 35 years. But I'm going to do it anyhow because the cost is not prohibitive Review Source Response from Act! December 20, 2024 Hi Thom, We value your feedback. If you're using our desktop version, you might want to check out Act! Premium Cloud as it's less expensive and integrates beautifully with Act! Premium Cloud Mobile, our newest and most intuitive Act! mobile app yet. You can learn more here: https://www.act.com/pricing/ JM Janet M. Real Estate Broker Real Estate Used the software for: 2+ years ### "Aspen CO Real Estate Broker" September 4, 2025 5.0 Even with more capability than I need, it performs exactly as I hoped. I recommend to others in need of a CRM program. Pros I’m a real estate broker and have been using ACT as my CRM since around 1997. Back then, I tried another CRM program, but it just didn’t meet my needs. Over the years, I’ve built and maintained a detailed database with all of my property owners, addresses, and sales across more than 50 subdivisions. I primarily use this system for targeted mailings to generate new listings. Cons I used to pay for upgraded U.S.-based support, but I understand that option is no longer available. At times, it can be difficult to understand support staff from overseas, and occasionally they aren’t able to resolve the issue. As a result, I often have to end the call and try again until I reach someone who can help. Unfortunately, this happens quite frequently. Review Source Response from Act! September 15, 2025 Thank you, Janet, for leaving this thoughtful review and letting us know how Act! is helping you manage and grow your real estate business. We are sorry to hear that you've had some challenging experiences with our Support, as we understand how important it is for our customers. Your input helps us improve, and we’re actively working to ensure every customer receives the help they need quickly and confidently. JH John H. Owner Construction Used the software for: 2+ years ### "Decades long user" November 6, 2025 5.0 As I stated above, I began using Act when it was on a 3.5" floppy. I have no major gripes. Well, other than increasing cost of subscription. Pros I have been using Act for over 20 years. It has changed in its exterior offerings but the core has stayed the same. I am in construction equipment sales. I may only speak or need contact with my clients within the first year. BUT by my using History and Notes diligently, I look like I have a memory. I use the peripheral feature occasionally but not exclusively. I love the linkage of sent/received emails into History. Makes my life easier. Cons I really do not have any major gripes. I just do not worry on the bloat as long as it does not impact my core usage. I do not like the trend for cloud based software. I want my systems on my tower or laptop. I quite often go places where there is no cell nor internet service. Cloud is useless at that point. Review Source Response from Act! November 10, 2025 It's great to hear that Act! has been with you for over 20 years - helping you grow and manage your construction equipment sales business. Thank you, John, for your review! JB Joanne B. executive assistant Insurance Used the software for: 2+ years ### "Tech Support Excellent" December 23, 2025 5.0 \[sensitive content hidden\] the tech support person was extremely helpful, professional and went over and above to resolve my issues. Pros Ease of use - Customer service Support - \[sensitive content hidden\] went over and above to assist me. Extremely smart, helpful, professional, patient. Her work should be acknowledged and recognized. Cons nothing. I like the program Review Source Response from Act! January 5, 2026 Thanks for your review, Joanne. Our Customer Success team works hard to ensure our customers have a positive and productive experience any time issues occur and we really appreciate you letting us know about your experience. Means a lot to us! HRP H Ralph P. Financial Advisor - Owner Financial Services Used the software for: 2+ years ### "Trustworthy product" November 3, 2025 5.0 I depend on it and I'm very pleased with it. I've used this product for over 20 years and I know it like the back of my hand. Pros Consistency and dependability. I've used this product for over 20 years and I know it like the back of my hand. Cons Not being able to clear past due items in bulk rather than individually. Changing the text size is a bit cumbersome. Review Source Response from Act! November 7, 2025 It's always exciting to get reviews from our longtime customers. Thank you for letting us know that Act! has been a part of your financial services business for over 20 years! We love it! DTM Deacon Tom M. Deacon Religious Institutions Used the software for: Less than 6 months ### "Just starting, but very pleased. " February 3, 2026 5.0 It has been very good. I am an old ACT user from 25 years ago, but I'm getting there. Love how it is integrated with ACT mobile Pros I am just beginning with what I want to do. I love how all is integrated. I intend to coordinate my activities with my Church Cons Learning curve has been difficult for me, but I have received help every time I have asked for it. Very Good Alternatives considered [monday CRM](https://www.capterra.com/p/245800/Monday-CRM/) Reason for choosing Act! I used it in the past. Reliable old friend. Review Source Response from Act! February 6, 2026 Welcome back to the Act! family, Deacon Tom. We are thrilled you've rejoined us and hope you'll let our Support team know if you need any assistance. LA Lee A. Executive Director Non-Profit Organization Management Used the software for: 2+ years ### "ACT! simplifies contact management" August 7, 2025 5.0 ACT! just works. Everyday when I am processing donations I just pull up the records I need and write my thank you letters using my monthly templates. Pros Act! is a fantastic contact management program! We've been using it for years. It is easy to set up and very intuitive. It's many features make relationship management easy. Cons I did have to get customer support a couple of times when I transferred my license to my new PC. Act! made it easy though. Review Source Response from Act! August 11, 2025 We are happy to hear that Act! is helping you manage your nonprofit organization, Lee. Thank you for your review! JL Jeffrey L. FA Financial Services Used the software for: 2+ years ### "Act is an excellent program" January 21, 2026 4.0 I have used Act for many years and have built up a large data base. Excellent support service when I have had software issues. Pros The product provides an excellent way to maintain a list of contacts. Can print lists, labels and more Cons Act is a rather costly program. Some of the advanced options are not necessary for all users. Learning curve and be long. Review Source Response from Act! January 22, 2026 Thank you for your review, Jeffrey. We dedicate a lot of resources to providing exemplary customer support because we know it's essential to our customers’ success and improving their workdays. We really value your feedback. NS Nadine S. Sales Consumer Services Used the software for: 2+ years ### "Act "Capterra" Five Stars " February 5, 2025 5.0 Wonderful experience, Capterra was so helpful, he updated my Act to the current version and I was back in business, without his assistance I would not have been able to figure it out due to the windows update. I am so thankful and appreciate Capterra for making it an easy process. Pros The Act data base is easy to use, not complicated at all to add new clients and make notes. Cons There is nothing Not to like, I have been using Act for over 30 years, absolutely would recommend it! Review Source Response from Act! February 10, 2025 Thank you, Nadine! We love hearing from our customers and enjoy learning how Act! is helping their businesses around the world. And, we'd love to learn more about your business if you'd like to share your Act! Success Story. It's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/ JA Joseph A. President Insurance Used the software for: 1-2 years ### "Satsified ACT Customer" June 9, 2025 5.0 Most importantly everything was working fine at the end of the call. Thats what I call customer support! Pros The Rep was friendly, knowledgeable and patient with me until we got everything working! It was a smooth process! Cons Unfortunately on my anniversary, after I renewed my memebership nothing worked and I needed assistance retrieveing my client files. It all worked out. Review Source Response from Act! June 13, 2025 That's great news, Joseph! We love hearing that our customers are getting the excellent support they deserve! Thanks for your review. ES Eric S. IT Manager Non-Profit Organization Management Used the software for: 1-2 years ### "Great product to ACT! on getting" May 20, 2025 5.0 Great support and customer satisfaction when it comes to their team and working with you and your environment Pros The product easily integrates with Outlook and most users find it easy to use. It always to split between groups and companies and leave notes/interactions with each person that has emailed a company. This keeps track of leads and last communications. Cons old looking user interface but that has recently changed. Customization takes a bit of time and not as simple but they do provide training. Review Source Response from Act! May 23, 2025 Thank you for your review, Eric. We are happy to hear Act! is helping you keep track of your leads and communications! KW Karen W. Office Manager Business Supplies and Equipment Used the software for: 2+ years ### "Would highly recommend" November 18, 2024 5.0 Brilliant - I would highly recommend ACT to anyone as a full on CRM system, there is definley more we could do with the system, but it is having the time to speak to \[sensitive content hidden\] who is fantastic. Pros We can adapt the layout to our needs and the support from \[sensitive content hidden\] is absolutely fantastic, even if it is a small query. It works well with our records with dates etc and getting the reports we require is perfect Cons There are no cons as we have adapted the system to suit our needs with the help of \[sensitive content hidden\] Review Source Response from Act! November 26, 2024 Thank you, Karen, for taking the time to leave this review. We'd love to learn more about your business and highlight it on our Success Story webpage and social channels! If you'd like to share your Act! Success Story, it's easy - just paste this link into your browser to get started. We hope to hear from you! Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/ SS Sam S. Owner Construction Used the software for: 2+ years ### "Simple Software That's Stuck in the 90's" April 3, 2025 1.0 Act's software is very dated. It's best for simple, mom-and-pop businesses that don't want to overly embrace technology. Pros Very simple, bare bones software that is as cheap as it gets compared to other CRMs. Cons It's like a glorified Excel spreadsheet, but not as good. Review Source Response from Act! April 9, 2025 Sam, We are sorry to hear that you are not having a positive experience with Act!. Perhaps you are not using our current cloud software. We want to help and hope you'll reach out to us at 866-873-2006 to see how we can provide some assistance. We look forward to speaking with you. SM Sam M. CEO-Founder Plastics Used the software for: 2+ years ### "Email Campaign" February 12, 2025 4.0 The tech support person was very friendly and really knows the system. He found an error that prevented the email campaign from going out. Pros Like to use this system for emailing my customers instead the other emailing services, saves time and money and records. Cons Too techy for me. I don't have the tech skills to work a lot of the programs and need help. Review Source Response from Act! February 15, 2025 We appreciate you letting us know, Sam, that Act! is helping you with your email marketing, and we're so happy to hear that our tech support has resolved your campaign issue. 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