--- title: "Act! Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Act! the right CRM solution for you? Explore 927 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/175860/Act/reviews/" page_type: "reviews" language: "en" --- Act! 3.9 (927) [View alternatives](https://www.capterra.com/p/175860/Act/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated August 4th, 2026 # Reviews of Act! Ease of use 3.9 Customer Service 3.6 ## Pros and Cons in Reviews JC Jamie C OwnerHospital & Health Care, 2 - 10 employeesUsed the software for: More than 2 years. “The flexibility to customize fields, organize contacts, and use features like Mail Merge has made it a valuable tool for maintaining strong customer relationships and improving productivity“ June 8, 2026 Clive B PartnerLegal Services, 2 - 10 employeesUsed the software for: 1-2 years. “does not interact with the new Outlook email system, this means that if you rely on meetings etc being automatically confirmed with your client, you will need to do this manually.“ July 16, 2026 DS Dominic S Financial advisorFinancial Services, 11 - 50 employeesUsed the software for: More than 2 years. “The contact management features are especially helpful, allowing us to keep detailed records of client interactions, policies, and renewal timelines.“ April 29, 2026 JC Jamie C OwnerHospital & Health Care, 2 - 10 employeesUsed the software for: More than 2 years. “Currently, when a contact is copied, the associated relationship records are not carried over and must be recreated manually.“ June 8, 2026 JC Jamie C OwnerHospital & Health Care, 2 - 10 employeesUsed the software for: More than 2 years. “I can easily customize my database, segment contacts by state, territory, or other criteria, and send targeted messages to the right audience.“ June 8, 2026 BC Brian C DirectorResearch, 11 - 50 employeesUsed the software for: More than 2 years. “By tying our database to online forms, we increase the risk of bad info overwriting good data.“ March 24, 2026 JW Janet W PresidentPublic Relations and Communications, Self-employedUsed the software for: More than 2 years. “What I like best is the fact that I can find ANYTHING in my database in seconds - before someone finishes telling their name when they call, I have found their record and scanned the notes.“ March 18, 2026 PR Paul R sales managerPrinting, 11 - 50 employeesUsed the software for: 1-2 years. “Sometimes the phone connection is a little hard to hear and the screen were you need to add new contacts can be difficult.“ May 5, 2026 ## Showing most helpful reviews Showing 1-25 of 927 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Harry C. Vice President Real Estate Used the software for: 2+ years ### "VP Construction and was a VP in Fire Protection" April 28, 2026 5.0 Pros I have it for many many years! Its an awesome setup that helps work! I have done it over 25 years . I need it to work successfully and it is! The letters written was though ACT. That's a way to keep track of customer's. I have over 4000 costumer's that I always look at! Cons NOTHING! I like ACT a lot! Review Source Response from Act! April 29, 2026 Wow, Harry! 25-plus years is amazing! We love hearing that it's been such a reliable part of your work across industries. Thank you for the enthusiasm and for trusting Act! to keep everything running. Here's to many more years together! TD Thomas D. Founder and CEO Computer Software Used the software for: 2+ years ### "Act an old favorite, with great potential." June 9, 2026 4.0 I have been using Act since its inception. It has been very slow to change and improve over the years. Since Switftpage purchased it from Sage it is 100% better. I'm just not sure if it will catch up to the current market in time to make it relevant again. It's customer support is ok but nothing to brag about. Pros I love the layout, information is clear easy to read and displayed the way it should; be not like other programs where you have to scroll down and open collapsed areas. It is a good value for the money, security is decent but can be broken. Sales management tools are strong. Especially when combined with QuoteWerks. Integration with QBO, Microsoft 365 and QuoteWerks is excellent. Cons So slow to adopt. It is just not keeping up with other programs. I don't really see any ground breaking website management, or marketing features regarding social media. Alternatives considered [Sage Construction Suite](https://www.capterra.com/p/154874/Sage-Construction-Suite/)[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[HighLevel](https://www.capterra.com/p/177156/HighLevel/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Act! GoldMine was a long time ago. I just thought Act was easier, Dynamics was too complicated, Sage CRM was also too complicated and not that good, HubSpot was too expensive, PipeDrive could not handle our contracts. I currently use Act and GoHighLevel, but unless Act can add a few more features, sadly, I will be switching after all these years. Review Source Response from Act! June 12, 2026 Thomas, thank you for sticking with us through the years and for your candid perspective. We're glad the layout, integrations, and value are working well for you. Your push for more innovation is heard, there's a lot in motion, and we hope to show you what's next. We appreciate your continued loyalty. LT Lydia T. Chief of Staff Textiles Used the software for: 2+ years ### "As an expereience CRM user, I would not reccomend this software" May 6, 2026 2.0 Very poor. I am giving 2 stars instead of 1 because the customer success department is decent. As mentioned, if there weren't 34 years of company data in the notes field (which is not something you can migrate to another software) I would not use this CRM. Pros We recently took over the family business, and if we didn't have 34 years on relevent data we wouldn't stick with this CRM. Hvaing used Salesforce, Hubspot, and other internal private CRM's I have to say it is the most inferior and non-user friendly one I have encountered. Cons Static non-movable notes section. Formatting issues with the notes section, and constant glitching. Inability to copy and paste from preview. Weird organization method for contacts and company. Customer Success department is good, however having them in an overseas timezone when the 7th largest world economy is in California is very invonvienient time zone issue. Their overseas I.T. department has abolsutely no idea what they are doing. They were 15 minutes late for a ticketed scheduled meeting, and wouldn't have shown up if we didn't call them. They then hung up on our internal I.T. guy when they got confused, and then lied about it in the log notes; saying "he asked to put us on hold and never came back." I verified this later in another call. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Reason for choosing Act! As previously mentioned, there are 34 years of critical company history in the "notes" fields that would not be retreivabe in a software migration. I have used other CRMs at other jobs that are far superior. Review Source Response from Act! May 11, 2026 Lydia, we are so sorry to hear about your experience thus far, with Act!. This is not what we want for you and have reached out to schedule a time to understand and address your issues. Thank you for bringing this to our attention. DM Dan M. President Financial Services Used the software for: 2+ years ### "30 Years of Excellence: A CRM Relationship That Has Delivered Unmatched Value, Service, and Reliability" May 1, 2026 5.0 My overall experience with ACT! has been nothing short of exceptional. As of 2026, this represents a 29-year business relationship—one of the longest and most important professional relationships I have, including compared to many major service providers and financial institutions. I began using ACT! when my business was in its earlier stages, paying roughly $99, and over the decades I’ve watched both my company and ACT! evolve together. Today, even at a significantly higher investment, it remains worth every penny. Few companies can honestly claim to have delivered this level of consistent value, adaptability, and service over nearly three decades. What has kept me loyal is simple: unmatched customer support, dependable software, and continuous improvement. Their technical teams have repeatedly demonstrated an extraordinary willingness to solve problems completely—whether it involves troubleshooting, Outlook integration issues, or even recovering critical data. Their willingness to stay engaged until the issue is resolved provides a level of confidence that is increasingly rare in today’s software world. Like any long-term software platform, there are occasional technical hiccups, and at times communication with offshore support can require a little additional patience. However, these are minor considerations when weighed against the incredible affordability, depth of functionality, and level of service ACT! consistently delivers. ACT! is far more than just a CRM to my business—it has been a foundational operational tool for nearly 30 years. Their combination of value, reliability, and customer commitment is extraordinarily difficult to find, and I fully expect to remain a client for as long as I am in business. Pros For nearly 30 years, ACT! has been one of the most valuable business relationships I’ve had—including compared to my banking partners. Very few companies today deliver this level of long-term value, service, and reliability. What stands out most is their exceptional customer support and continuous software improvement. In an era where many major companies charge significantly more for limited online-only service, ACT! provides direct, high-level technical support from experienced senior technicians and engineers who genuinely stay with you until problems are fully resolved. Whether it’s recovering critical data or troubleshooting complex system issues, their team consistently delivers. ACT! has remained an essential part of my business infrastructure because they combine affordability, powerful CRM functionality, and unmatched support better than virtually anyone else in the industry. Cons If I had to identify one drawback, it would be that the software can occasionally be a bit finicky—particularly with things like Outlook integration needing to be reset or reconfigured from time to time. That said, this is rarely a serious issue because ACT!’s support team can typically remote in and resolve it within minutes. My only real criticism would be the occasional communication challenges that can come with offshore support teams. In a global business environment, that’s simply part of modern customer service, and it’s a small tradeoff considering the outstanding level of technical support ACT! provides at its price point. Ultimately, any minor frustrations are heavily outweighed by the company’s value, responsiveness, and commitment to keeping clients operational. Alternatives considered [GorillaDesk](https://www.capterra.com/p/130290/GorillaDesk/) Reason for choosing Act! BGM is the oldest platform for financial advisors in the United States. For 40 years they cater to people in my field and charge $11,000 upfront for the software and training. I tried, I gave it everything I had and came back to act! because I like your platform better. Review Source Response from Act! May 6, 2026 Dan, 29 years and a review like this to show for it! We are humbled! It's great to hear that our support team has consistently shown up for you over the decades, and your kind words about their commitment to staying with you until problems are fully resolved mean a great deal to our team. We hear you on the occasional Outlook hiccups. Here's to year 30 and well beyond — we'll be here! BC Brien C. President Facilities Services Used the software for: 2+ years ### "Sales Success with the support of ACT" April 23, 2026 5.0 I have been using ACT since it first came out in the 80's. It is essential in organizing my Sales Program which is to make contact calls- opening new potential contact (downloading lists), Target mailings, keep track of following up calls and prospect to close, Tracking and Reporting Sales. Pros How it compliments my structured sales approach in making and recording calls. It helps me to organize my day and keep focused on the selling activity Cons I would like to be able to sync the ACT Calendar with my Outlook Calendar. To better manage appointments. Alternatives considered [Sales Force Assistant](https://www.capterra.com/p/247040/Sales-Quote-Assistant/)[Sales Force Automation-SFA](https://www.capterra.com/p/114993/Sales-Force-Automation-SFA/) Reason for choosing Act! More economical - supported a single sales operation rather than a general 9 + man operation Review Source Response from Act! April 24, 2026 Brien, thank you so much for your loyalty since the very beginning We're thrilled Act! continues to be a cornerstone of your sales program. We wanted to let you know that you can sync your Act! calendar to Outlook. We're including a few "how to" links here: Video: https://www.act.com/training-videos/email-integration/ Article: https://support.act.com/s/article/How-to-set-up-the-Online-Email-Integration-with-Act-Premium-Cloud-SaaS?language=en\_US But, please reach out to us at 866-873-2006 if you have any issues. Here's to many more years of sales success together! TR Tammy R. Admin Sales management Education Management Used the software for: 2+ years ### "Nice product - losing it's ease of use" April 21, 2026 4.0 pretty good.. overall. I am able to use it for organizing out data for the most part. Updates are taking into consideration users needs. Pros Easy to sort and look up advanced queries. Easy to organize lists once created for sorting and selection. Cons having to create my own work arounds, bugs after updates and losing shortcuts I used frequently without notice. That when importing new data, the options are to merge or write over the field content. In the case of importing a phone number column with records with or without content in the column. A blank cell imported into the ACT Phone field will write over existing content. Work around: import all contacts with a phone number, then import all contacts without a phone number and omit that column. Excel imports with blank cells should not write over existing content in a database, it should ignore. Alternatives considered [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) Reason for choosing Act! started with act, but its lagging in modern marketing, added engagebay software to fill in the holes Review Source Response from Act! April 24, 2026 Thank you for your candid feedback,Tammy, it's genuinely helpful! We're glad Act! serves as a solid foundation for organizing your data. The import behavior you described is not the experience we want you to have. We hope you'll reach out to us at 866-873-2006 so we can address that issue for you. JM James M. Owner Real Estate Used the software for: 2+ years ### "A Good CRM Tool" May 29, 2026 4.0 Pros I like the ability of creating custom tables for me to capture more information for my business. As well as associate items to a particular contact. Cons I would like the ability of using the custom tables to gather information as associate it with other items in ACT. I believe if act allowed the ability of creating a custom entity like a list of properties that would be wonderful. Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) I like the ability I have with ACT is creating contacts and association of information for the contacts. Review Source Response from Act! June 12, 2026 Thank you, James! We love hearing that custom tables are making a difference for your real estate business. Your feedback about expanding custom entity capabilities is noted and will be forwarded to our dev team. We appreciate you! NL Nick L. VP Executive Office Used the software for: 1-2 years ### "Review of Act Contact Management System" April 30, 2026 4.0 The customer service is exceptionally great. They have helped with the integration of contacts. Have been available when I need them. Pros I like that it keeps me organized and can set meetings. I can set up pricing and forecasting. Keeps me organized. I just wish it was easier to use on the run. Cons I don't like having to be online to access it. I asked for a desk top version but never got it. Personally, I like the original act better because it is more user friendly. Alternatives considered [monday CRM](https://www.capterra.com/p/245800/Monday-CRM/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[Sales Force Automation-SFA](https://www.capterra.com/p/114993/Sales-Force-Automation-SFA/) Reason for choosing Act! I knew the older version of act. The new version is not as user friendly. Consider intuitive use. Your customer service is great though. Switched from [Tableau](https://www.capterra.com/p/208764/Tableau/) I liked the older version of ACT. I would like it if there was a offline version. I cannot always be online. Review Source Response from Act! May 5, 2026 Nick, we're so glad our customer service team has been there for you, and we love hearing that Act! is keeping you organized and on top of forecasting. We hear your feedback on the need for offline access and hope you'll reach out to our team to see if Desktop Sync might be a fit for you. Thank you for your review. MH Mike H. Sales Manager Industrial Automation Used the software for: 2+ years ### "ACT-MDH2026" April 21, 2026 4.0 Very positive the CRM is easy to use and a good value for the price. Support is good not great. I like the idea of ACT service is albe to log in an make or fix an issue Pros Value: Reasonable price vs what they provide. The ability to customize screens. History tab is excellent. Cons The Marketing Automation component seems difficult to use. The online version is slow. Syncing is confusing Alternatives considered [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing Act! price vs performance. Most other products are at least 2x price SalesForce Review Source Response from Act! April 24, 2026 Thanks so much for the honest and thoughtful review, Mike. We're glad the value, customization, and History tab are hitting the mark for you. And your feedback on the marketing automation experience is very timely as we are about to release a whole new email marketing experience that's super simple and straightforward - so keep an eye out for it. We appreciate you being part of the Act! family! DE David E. Marketing Lead Architecture & Planning Used the software for: 2+ years ### "Act! CRM, a product that evolves to meet your needs" April 23, 2026 5.0 Very positive and driven. Even though the in-depth customisation may slow things down from time-to-time, the robustness does give us the ability to fully customize the product that matches our needs. Pros It's UX and UI. Combine that with the peace of mind knowing our data is secure, and the amazing customer support whenever we have a question or the on-going training for using Act! and mobile access, we feel that those features alone elevate the value for money about our investment to manage our emails for our marketing and sales team. Cons At times, the in-depth customisation capabilities can feel a little clunky and slow, which can add to a loss of efficiency of human capital. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing Act! Quality of product, UI, UX and ongoing training and customer service. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Constant Contact did not have a built-in CRM, which is extraordinarily limiting. Review Source Response from Act! April 27, 2026 David, thank you for such a thoughtful and detailed review! We're proud that Act! has earned your trust on security, support, training, and customization. Your point about customization occasionally feeling clunky is well noted, we're streamlining that experience with each release. We truly appreciate your continued partnership! JW John W. Sales Representative Electrical/Electronic Manufacturing Used the software for: 2+ years ### "Great contact management software" May 8, 2026 4.0 My overall experience with Act! is positive. When I have had to call support they have been very helpful. Pros The online version of ACT! is more user friendly than the desktop version. I didn't realize this while using the desktop version. I like the fact my information shows up on my mobile phone in real time and vise versa. I haven't found anything to give me the value of the product for the price. Cons I have had problems with Outlook and Act! syncing. I find that I have to do it manually. I have a hard time using Act! help. I have to go to ChatGBT when I have a question about how something is working or call support to get help. Review Source Response from Act! May 13, 2026 Thank you for taking the time to share this review, John. We're sorry to hear that you're having issues with your Outlook integration and would love to help if you would give our support team a call at 866-873-2006 or submit a support ticket request here: https://www.act.com/submit-a-ticket/. DS Dominic S. Financial advisor Financial Services Used the software for: 2+ years ### "Reliable CRM for Managing Client Relationships" April 29, 2026 4.0 Overall, Act! has been a reliable CRM for our brokerage. It helps us stay organized, track client interactions, and manage our sales pipeline efficiently. While it may not have the most modern interface, its functionality and flexibility make it a valuable tool for maintaining strong client relationships and supporting day-to-day operations. Pros Act! provides a strong, centralized platform for managing client relationships and tracking sales activity. The contact management features are especially helpful, allowing us to keep detailed records of client interactions, policies, and renewal timelines. The customization options are also a plus, making it adaptable to our workflow as a brokerage. Additionally, the email integration and marketing tools help streamline communication with clients and prospects. Cons The interface can feel a bit outdated compared to newer CRM platforms, and there is a learning curve when first getting started. Some features require additional setup or customization to be fully effective. Mobile access could also be improved for easier use on the go. Review Source Response from Act! May 5, 2026 We're glad Act! has been a reliable foundation for managing client relationships, policies, and renewal timelines at your brokerage, Dominic. Your points on the interface, onboarding curve, and mobile experience are all well taken and are areas we're actively improving. We appreciate you sharing your perspective and for trusting Act! with your day-to-day operations! JW Janet W. President Public Relations and Communications Used the software for: 2+ years ### "Love My ACT!" March 18, 2026 5.0 I have been using ACT! for 30 years and I will never switch to another CRM. I started with version 3.0 on the desktop and now use the version 26 in the cloud. Overall, the tech support to excellent and extremely reasonably priced. I now work remotely for a business 1,500 miles away and send them daily reports on my activities. I really appreciate the ease of creating Excel files from ACT! lookups; this used to be very cumbersome but now it's just a matter of clicking an icon. Great! Pros ACT! is the most powerful, versatile and convenient business building tool I have ever found. What I like best is the fact that I can find ANYTHING in my database in seconds - before someone finishes telling their name when they call, I have found their record and scanned the notes. It's awesome. Cons There's nothing I don't like about ACT! but as an independent contractor, there are features in ACT! I have no use for, like marketing automation and reporting. And I still don't know what the Timeline is for. Review Source Response from Act! March 20, 2026 Thank you for the incredible feedback, and for 30 years with Act! That kind of loyalty means a lot. It’s great to hear how quickly you’re able to access contact details and keep things moving efficiently, especially in a remote role. We also appreciate your candid input on some of the features as it helps us to continue to improve. Thanks again for your support! CM Christine M. Travel Agent Leisure, Travel & Tourism Used the software for: 2+ years ### "Buy Act! You will not be disappointed." April 29, 2026 5.0 Excellent CRM program. I have used since they first came out many years ago and think it is wonderful and their customer service is the best. Pros I have been using Act for years and their database is the best. Their Customer Service is excellent and have been helpful through the years. I highly recommend this product! Christine Meny Cons I have had problems with the web-based product being able to print out my template that I designed for my clients. I have to use their database that resides on my computer. That is my only complaint. I wish they would fix that problem. Review Source Response from Act! May 5, 2026 Thank you for being such a devoted and enthusiastic Act! advocate! We're so glad the database and customer service have consistently delivered for your travel business. Your feedback on web-based template printing is noted, and we understand how important that workflow is for your client communications. We'll make sure that gets to the right team. Thank you for the wonderful recommendation, Christine! MF Myles F. Applications Engineer Mechanical or Industrial Engineering Used the software for: 2+ years ### "ACT is the best solution for small business for your Customer Database Management" March 24, 2026 5.0 I had to make some major changes (users and setup), and my Customer Service Rep was fantastic. Once he started, we got everything resolved pretty quick. Pros Unlike Salesforce that becomes a monster that you have to "feed" and becomes the purpose, ACT is a Great Tool! Cons Customer Service is great when you get them on the phone, but sometimes it can take a few days. Everything is resolved. Review Source Response from Act! March 27, 2026 Thank you so much for this review, and for the Salesforce comparison, which gave us a great smile! You've captured exactly what we strive for: a CRM that works for you, not the other way around. And, we're thrilled to hear that Customer Service was helpful when you needed to make those major changes. We'll be sure to pass along your kind words as it's always great to hear when our team makes a real difference. Last, we appreciate your honest feedback on response times, too. It's something we take seriously, and we're always working to improve. Thank you for being an Act! customer. We look forward to continuing to support you! MW MELINDA W. Owner Restaurants Used the software for: 2+ years ### "Act! is helpful with your customer base" April 24, 2026 5.0 My experience is good. I have used ACT! since 1998 when I worked for another company. I started my own business in 2001 and purchased this program for myself. Pros I can enter data about my customer. I can set reminders to ck in on my customer. I don't have to write notes on paper. Cons the cost of the program keeps increasing. I don't see any improvements to increase the pricing. I don't know how to trouble shoot the program and I have never been successful in figuring out how to use some of the features it has. Review Source Response from Act! April 27, 2026 Melinda, we love that Act! has been with you from your days at another company and all the way through to building your own business! We'd love to help you unlock more of what Act! can do so don't hesitate to reach out to our support team anytime! PR PAUL R. President Wholesale Used the software for: 2+ years ### "Act is an Amazing PIM" April 28, 2026 5.0 I am on my 30th year using ACT. ACT has been very important to the success of the business I started with Act in 1995. Pros Act is easily customizable. It holds efficiently all the customer information necessary. Offers quick look ups. Cons Act does not work well with the new version of MS Outlook. The ACT phone app still needs work, though it is a major improvement from previous versions. Review Source Response from Act! April 30, 2026 Starting a business with Act! in 1995 and still going strong is an incredible testament to what a great partnership looks like. We appreciate your feedback on the MS Outlook compatibility and the mobile app, and we're actively releasing marked improvements to improve both. Thank you for growing your business with us, Paul! rH rachel H. Business Owner and Sales Professional Design Used the software for: 2+ years ### "Save time and make money using ACT!" April 23, 2026 5.0 I am using it daily and it makes me more productive - i know who to call, when to call, what i want to talk about etc Pros This is a great tool for keeping my contacts organized, tracking my projects and helping me with marketing. I have used ACT! for years then took a year long hiatus and have come back to the product as nothing else measures up! Thanks you ACT! Cons it takes time filling everything in especially the opportunities but once in its effective at keeping track Review Source Response from Act! April 27, 2026 Rachel, welcome back! We love that after a year away, nothing else measured up. :) "Save time and make money" is exactly the goal, and we're thrilled Act! is meeting your business's needs. Thank you for the enthusiasm and for giving us another shot. NA Nita A. Secretary Construction Used the software for: 2+ years ### "Excellence!... for our Mediocre World " April 23, 2026 5.0 I have had a great overall experience with ACT! I have been a client for over 20 years now and have seen a lot of evolution within the programming. I wouldn't want to use any other program. Pros I like the automatic saving feature best. Being able to work in real time and share with others in the office is a big plus. ALSO LOVE that when I do have an issue, I can call in and get a real English speaking person. Cons Not being able to text without an additional cost. Sometimes the system will freeze up and we need to close out and try again. Review Source Response from Act! April 27, 2026 Nita, 20-plus years and still going strong, that's incredible! We love that real-time collaboration and automatic saving are making your day run smoothly. Your review means a lot us, thank you for your loyalty and this wonderful review! KA Kevin A. Sales Financial Services Used the software for: 2+ years ### "Act, a partner in marketing." April 28, 2026 5.0 Great, go to over the years. Have used Act to keep up with vendors and customers, and the history is invaluable. Pros Been has been using Act for 20+ years; easy to use and dependable. The e-marketing is simple. Good reporting Cons Lack of a strong online product. The syncing is slow. The desktop version is a very old format and data can be old. Review Source Response from Act! April 29, 2026 "A partner in marketing," we'll take that! Twenty-plus years of dependable use means the world to us, and we're glad the history tracking and e-marketing have been so valuable. We hear your feedback on the syncing speed and are making continuous improvements for our customers in that area. If the problem persists, please contact our support team so we can see if there are any other issues at play. Thank you for growing with us all these years! VR Verified Reviewer Regional Sales Manager Aviation & Aerospace Used the software for: 1-2 years ### "ACT! crm review" March 10, 2026 3.0 Not the best but it wasn't the worst. I wouldn't recommend as we have switched CRM's recently and happy with the switch. Pros Not a bad CRM system, reliable and was being used by my company for over a decade. Stored lots of data. Cons Slow operating and outdated, needs to be updated to join the 21st century. Very clunky at times and would freeze up. Review Source Response from Act! March 12, 2026 We appreciate your feedback and are sorry to hear that you experienced issues. It sounds like you were using an older version of Act!. While we understand that you've moved to another system, please reach out if you want to give Act! Advantage, our cloud solution, a try. We wish you the very best in your future endeavors! JM Janet M. Real Estate Broker Real Estate Used the software for: 2+ years ### "Aspen CO Real Estate Broker" September 4, 2025 5.0 Even with more capability than I need, it performs exactly as I hoped. I recommend to others in need of a CRM program. Pros I’m a real estate broker and have been using ACT as my CRM since around 1997. Back then, I tried another CRM program, but it just didn’t meet my needs. Over the years, I’ve built and maintained a detailed database with all of my property owners, addresses, and sales across more than 50 subdivisions. I primarily use this system for targeted mailings to generate new listings. Cons I used to pay for upgraded U.S.-based support, but I understand that option is no longer available. At times, it can be difficult to understand support staff from overseas, and occasionally they aren’t able to resolve the issue. As a result, I often have to end the call and try again until I reach someone who can help. Unfortunately, this happens quite frequently. Review Source Response from Act! September 15, 2025 Thank you, Janet, for leaving this thoughtful review and letting us know how Act! is helping you manage and grow your real estate business. We are sorry to hear that you've had some challenging experiences with our Support, as we understand how important it is for our customers. Your input helps us improve, and we’re actively working to ensure every customer receives the help they need quickly and confidently. JF Jennifer F. Owner Wholesale Used the software for: 2+ years ### "Act 2026 review" April 28, 2026 3.0 I have used Act since 2000 and it was a better program prior to them requiring a yearly fee of $600. It should still be an option if you want to upgrade every year and not have to pay $600. Pros The ability to keep all my data in one place. Being able to email and schedule activities to stay in touch with clients Cons The issues with time it takes screen to change when completing activities. 20 to 30 seconds when you do 100 plus activities per day is a waste of time when I could be making sales calls. Review Source Response from Act! April 29, 2026 Thank you for your longtime loyalty and feedback. SB Shonna B. Office administrator Construction Used the software for: 2+ years ### "Great support and easy to use" February 5, 2026 5.0 I have used ACT for over 10+ years and the upgrade is a huge difference from the old 16 version. More modern and very similar to the old. Pros Customer support is very friendly and knowledgeable. The calendar features on ACT help me remember to follow up with customers. Very easy to use and navigate. Cons Sometime glitches when going back and forth between the calendar feature. It gives an error prompt and to shut the application down. Review Source Response from Act! February 9, 2026 Thank you for taking the time to leave this review, Shonna. We really appreciate your feedback and value our partnership for the past 10 years! CB Cindy B. President Executive Office Used the software for: 2+ years ### "ACT— builds and keeps relationships!" April 23, 2026 5.0 I have been using ACT since 2008 and I highly recommend this software program to others! It is the foundation for my business success! Pros Database Mgt! Everyone is at my fingertips. So important to keep in touch and follow through to gain and build relationships. Cons Sometimes product updates take a while to implement. However, ACT staff is always ready and willing to help. Review Source Response from Act! April 27, 2026 Cindy, "the foundation for my business success" - we love hearing that! Thank you for 17-plus years of trust and for recommending Act! to others. We hear your patience on updates and want you to know our team genuinely values customers like you. Here's to many more years of great relationships! Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.