# Page 8 | Act! Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 8 - Is Act! the right CRM solution for you? Explore 909 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/175860/Act/reviews --- Act! 3.9 (909) [View alternatives](https://www.capterra.com/p/175860/Act/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 11th, 2026 # Page 8 - Reviews of Act! ## Showing most helpful reviews Showing 176-200 of 909 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use KJ Ken J. Salesman Electrical/Electronic Manufacturing Used the software for: 2+ years ### "My Most Important Sales Tool" March 8, 2023 5.0 I utilize ACT's calendar to organize my day and I keep notes in the NOTES section for all communications with the contact. I also use Marketing Automation but just started using it last year. Pros The CRM is easy to use and one can learn how to use it very quickly. Act keeps up with the changing times and provides the tools that a sales person needs to optimize his/her performance. Introduction of Marketing Automation was an added bonus that provides a sales person with more power to find leads Cons The pricing has risen over the years to the point that I feel it is now on the high end of the spectrum. I probably utilize only 20 - 25% of all the ACT features; but I'm paying for a software program that can accomplish more than what I need. I started with the original ACT when it first came out (forgot how many years ago) and it had a very attractive price at that time. Review Source Response from Act! March 9, 2023 Thank you, Ken, for your feedback. We are happy to hear that Act! is helping your business and that the Calendar and Notes features are especially useful to you. We are excited that you have begun using Act! Marketing Automation and wanted to share these resources to help you leverage its powerful capabilities to create landing pages, capture leads, and nurture prospects and customers. Please check them out at https://www.act.com/resources/act-marketing-automation/. WD Wayne D. Founder Building Materials Used the software for: 2+ years ### "ACT! Not only becoming more powerful, but even easier to use." February 23, 2024 5.0 An excellent app, but with a steep learning curve. But surprisingly improved in the past year. Training would benefit from trainers listening to users. Pros ACT! is working hard to make itself my highly valued CRM/Partner. Frequent functionality upgrades and increased reliability. Excellent technical assistance. Expanded training videos and knowledge database. Act CRM is well integrated with Marketing Automation. It is not an add-on, but is central to and easy to use. Cons I have used ACT! for a long time. For much of the time, I was intimidated by its complications. Weak training did not help. A steep learning curve also required that I learn by trial and error. Much time was wasted learning to use ACT!'s power. ACT! 's muscle was hidden by requiring that I learn on my own instead of having good training. ACT! would benefit from seeking out suggestions from users as to improvements in training. Some of these stunning features took forever to learn on my own. Reason for choosing Act! I had been using it a long time and I was especially delighted with ACT's! recent efforts to expand its usefulness, power, reliability, improved training, and excellent technical assistance. Review Source Response from Act! March 4, 2024 Hi Wayne, We are thrilled to hear that you are leveraging and benefiting from Act!'s feature-rich functionality and finding it easier to use. We have devoted lots of resources to a robust digital training center, and onboarding support and have a sharp focus on continually prioritizing ease of use for our customers. Your feedback means a lot to us - thank you for taking the time to share it! VR Verified Reviewer ICT Systems Coordinator Music Used the software for: 2+ years ### "Customer relationship management in a neat little package!" July 30, 2019 5.0 Act has become a valuable database of information for our teams, storing all manner of customer and company information that we can utilise for various means. It is a valuable asset for us and will no doubt continue to be in the future. Pros There are multiple benefits to using Act as reported by our users. The Act database allows for a large quantity of information to be stored, meaning we were able to decommission several other systems holding various bits of customer data by merging it into Act. We have found pricing to be competitive on a per-licence basis which suits us as a small team working within a non-profit organisation. Act makes it easy for users to update already stored customer/company information, so we always have up-to-date data for contacting, addresses, etc. Communications to customers/companies are tracked in Act so other members of the department can see who has communicated with who, and what the correspondence was – this is useful if a member of staff is off and another needs to pick up some workload. On the technical side, updates and hotfixes are provided regularly and it is relatively easy to install these during periods of downtime. The UI is easy to navigate, with clearly labelled menus and an in-built help area. Cons We have found it somewhat difficult to integrate Act with our current systems and have resorted to manually exporting CSVs with information to import into our systems. This is a legacy process and may have been improved upon however, we haven’t looked into this. We have also had to purchase add-ins to enable certain features such as opportunities tracking, but Act plays well with these add-ons, so this is not too much of an issue for us. From an admin’s perspective, it has proven difficult to set up an automatic installation that works with our MDT deployments, but we roll out images with Act on rarely, so this isn’t too much of an issue. Perhaps in future, updates could be made to the UI to make it look a little less dated and bring it up to clean, modern, standards. Review Source FE Fritz E. CEO Human Resources Used the software for: 2+ years ### "Small Business Owner & ACT! User since V2" February 2, 2023 5.0 I'm a small business owner, mostly focused on selling services and ACT! has enabled me to manage all aspects of selling, marketing, client communications and far more. Great customer support over the past almost 30 years as an ACT! user. Pros Ability to customize the product for my preferred activities - follow-ups, invoicing, managing client relations, sales pipeline tracking and more. Cons Nothing to complain about as they've gotten the product to work efficiently with the past 6 or 7 versions. Upgrading used to be inconvenient but they've made the upgrade process seemless Alternatives considered [Microsoft Excel](https://www.capterra.com/p/176574/Excel/) Reason for choosing Act! I got it the software at a great price back in 1994...maybe $25 for the disc. Review Source Response from Act! February 3, 2023 Hey thanks Fritz, it sounds like Act! is helping you out. You're helping us out by spreading the word - so thanks for taking the time to share! VS Vincent S. Sales & Marketing Manager Food Production Used the software for: 2+ years ### "Amazing Software that has help me accelerate my business" September 20, 2023 5.0 Overall, I have been able to track and provide my sales and marketing success to my owners. It's important to measure your success and Act! has made it simple and easy to use. Pros I enjoy having task and opportunity options. It makes me organized and I can manage my time. I love marketing automation as it's difficult to reach out to hundreds of contacts at a time. Cons I would like to change the colors of the program. The blue and white are a little too overwhelming for my eyes. I would like "Dark Mode" if that would be possible. Reason for choosing Act! I have been using Act! on and off for a few years. I was able to go to the cloud-based program and it's just as simple as the desktop without worrying about backing my data up. It's secure and safe. Review Source Response from Act! September 22, 2023 Thank you, Vincent, for taking the time to leave this review. We'd love to learn more about your business and highlight it on our Success Story webpage and social channels! If you'd like to share your Act! Success Story, it's easy - just paste this link into your browser to get started. We hope to hear from you! Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/ BP Brian P. President Financial Services Used the software for: 2+ years ### "Zero to Success in 1 year" April 18, 2024 5.0 Could not of managed 100 prospective clients at a time without keeping track of all conversations, emails and sms. Pros keeps track of all communication, from emails to sms and phone calls Cons nothing, everything performs as expected. Reason for choosing Act! ease of use, the best support ever seen for CRM. Started useing ACT in 1997 and have used it ever since. This is my 3rd business I have started from scratch Review Source Response from Act! May 6, 2024 Thank you, Brian! We love hearing from our customers and enjoy learning how Act! is helping their businesses around the world. And, we'd love to learn more about your business if you'd like to share your Act! Success Story. It's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/ RA Richard A. Business development Design Used the software for: 2+ years ### "Meda Int'l Review" April 3, 2024 5.0 Having used Act! in previous businesses as well as other solutions, Act! is probably the easier of solutions to use without having to tick endless boxes for information that would be surplus to our needs, Pros Easy and simplicity of use that we've customised for our business. Cons We possibly aren't maximising the use of our solution, but it does a great job for what we ant out of it. Reason for choosing Act! Please refer to above answer which answers this question. Review Source Response from Act! April 8, 2024 Thank you Richard for your review. It's great to hear that you've customised Act! to fit your business needs and are enjoying its ease of use. We appreciate you letting us know! KE Karl E. Director Non-Profit Organization Management Used the software for: 2+ years ### "Act! " October 1, 2023 5.0 ACT! is a near perfect solution. It's a pleasure to use. Pros ACT! is the best CRM available and has stood the test of decades. No other CRM comes close. It's report structure is unmatched as is the customizable features. ALSO - exporting and backup are relatively easy to use. It has a very nice user-intuitive interface. Cons ACT! is no longer available as a purchasable software but only as a subscription. Also the syncing of clients from email would be nice as well as better syncing between email client and ACT! Reason for choosing Act! ACT! was hands-down, the best and easiest to use. Review Source Response from Act! October 6, 2023 Thank you, Karl, for taking the time to leave this review. We'd love to learn more about your business and highlight it on our Success Story webpage and social channels! If you'd like to share your Act! Success Story, it's easy - just paste this link into your browser to get started. We hope to hear from you! Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/ CC Chloe C. Sales Machinery Used the software for: 1-2 years ### "Great system for businesses big and small " May 21, 2024 5.0 Pros Act is great, the customer service at ACT! is even better. Cons Some of the reports cannot be done on site. But always contact ACT! and they sort it for me. Review Source Response from Act! June 3, 2024 Thank you, Chloe, for your review. We are thrilled to hear that Act! is helping you manage your business and that you have found our support team helpful! We love hearing from our customers. SV Sally V. Sales Information Technology and Services Used the software for: 2+ years ### "Basic CRM that does the job" November 18, 2022 4.0 Pros ACT is easy to use and does what a CRM is supposed to do: manage contacts and contact information. It is easy to create contacts, companies, links and search for them. It can be used offline which makes it extremely convenient when there is no internet access (eg: business trips). The DB will synchronize when you are back online. Another thing is that it is an off the shelf product: it does not require any development to configure. Cons The software lacks customizable reports and dashboard. It is extremely complicated to setup a good dashboard with the reports that you need. There is not much options or flexibility, and the display does not always end up being right (missing items). So it is not the best for sales/opportunities management. Switched from [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) Dynamics requires development to customize and became too complicate very fast. Review Source Response from Act! November 28, 2022 We love hearing from our customers Sally, and appreciate you taking the time to let us know how Act! is helping your business. We understand that you found some limitations around reporting and wanted to be sure you had access to these digital resources to help with your customization needs. https://www.act.com/resources/ If there are additional features you'd like to see in Act!, we'd love to know and invite you to please submit a feature request by visiting this URL. https://app.smartsheet.com/b/form/5833907456404e3d99cb5c440433f6a0 Thank you again for your feedback. EB Ernest B. owner Marketing and Advertising Used the software for: 2+ years ### "ACT! CRM Review" March 15, 2024 5.0 I have been using ACT! for over a decade for various campaigns it has suited me every time which shows its versatility Pros very easy to use the sales and support staff are great based locally Cons no features in ACT! that are not liked all very well though out Review Source Response from Act! March 19, 2024 Thank you for your review Ernest and for letting us know that you appreciate Act!'s ease of use and that our sales and support teams have been helpful to you! As a long-time customer, we'd love to learn more about how you're using Act!. If you're interested in being featured in an Act! Success Story, just follow this link or send me an email and we'll get the ball rolling. It only takes a few minutes of your time. https://www.act.com/success-stories/ Thank you again for your review! AP Ash P. General Manager Retail Used the software for: 2+ years ### "Great system" March 20, 2024 5.0 Great customer service and very knowledgeable. Easy transition from localised platform to online. Pros We have used the system for year and it is a fantastic way to manage our customer database. You can keep things very simple or you can integrate the system to run your complete business. Cons The initial setup modifying the fields can be a little confusing at first but once you get into a rhythm it doesn't take too long. Review Source Response from Act! March 22, 2024 Hi Ash, it's so good to hear that Act! is helping you manage your customers and that you are able to leverage its rich feature stack. We really appreciate your review! MC Matthew C. Marketing Director Chemicals Used the software for: 1-2 years ### "All in One CRM for Sales & Marketing Teams" February 27, 2024 5.0 Very good, ideal for storing contacts, opportunities and making use of grouping contacts for marketing emails - a nice function. Pros Main features are easy to use such as adding companies and contacts. Lots of training videos available. Cons Some features feel a bit clunky but this could be a system issue rather than the software itself. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Act! Price - Most of the alternative products out there have multiple subscription fees for different teams, Act was a universal CRM and for a small business this is just what we need. Act was also a more cost effective product. Review Source Response from Act! March 4, 2024 Hi Matthew, It's great to hear that you're enjoying Act!'s combined CRM and marketing automation features and using it to manage your contacts and opportunities and easily segment them for email communications. We love hearing from our customers and greatly appreciate your feedback! aP andrew P. Managing Director Business Supplies and Equipment Used the software for: 2+ years ### "My business would not survive without ACT!!!!!" April 4, 2024 5.0 Superb is all I can say!!!!!! Brilliant support from Luke and the team! Pros The information that is logged, the communication history is vital! ACT is the best product I've ever used and I've been using it for 12 years! Cons Nothing and I mean nothing!!!! The system has never let me down but I have to admit, you only get what you as the user input in!!!! Review Source Response from Act! April 8, 2024 We are so happy to hear that Act! has been a vital part of your business for over 12 years, Andrew! We appreciate your review and would love to learn how you use Act!. If you're interested in sharing your story, please follow this link: https://www.act.com/success-stories/ PM Paul M. CEO and President Pharmaceuticals Used the software for: 2+ years ### "ACT! Excellence" April 10, 2024 5.0 I have been using ACT for over 30 years and have recommended it to hundreds of people and companies. Pros It literally runs all aspects of my life seamlessly. The recent upgrade was assisted by your technician, \[sensitive content hidden\]. I have been resisting an upgrade for years (I think I was on 20 because I was concerned of a failure during the process. He was outstanding and to sum up my impression of him in succinctly: very Patient, very intelligent and very knowledgeable Cons Nothing Reason for choosing Act! Lucky decision choice over 30 years ago. Review Source Response from Act! April 26, 2024 Thank you Paul, for taking the time to leave this review. It's so great to hear that Act! is helping you manage a wide range of activities! We'd love to learn more about your business and highlight it on our Success Story webpage and social channels! If you'd like to share your Act! Success Story, it's easy - just paste this link into your browser to get started. We hope to hear from you! Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/ TR Tracy R. Program Manager Marketing and Advertising Used the software for: 2+ years ### "ACT cloud for Marketing" June 12, 2024 5.0 ACT is a solid program and has been working for us since 1999. The cloud based version is new for our company but one we are welcoming since we want to speed up the database process. The old desktop version has become super slow and time consuming with freezes and overall slowdowns navigating through the CRM. Pros We have been using ACT for 19+ years. To make the switch to the cloud version just seemed logical. It has the basics features that we need and was simple to transfer over to the client. Cons ACT does not have all the bells and whistles that we would like such as power dialers and automatic reporting. Reason for choosing Act! The ease of moving from a CRM company that we have used for years. Review Source MC Max C. President Wholesale Used the software for: 2+ years ### "Good CRM , Keeps me in touch with customers " May 23, 2024 4.0 Pros \[sensitive content hidden\] was awesome to work with on getting me to the cloud and understanding what I wanted, he did it all on the technical side , I also commend \[sensitive content hidden\] on the sales side he was excellent at explaining my options Cons I called Enhanced support about 4 other times, and they were ok but really did not understand what I was trying to accomplish (Reason why I called 4 xs ) but once I got \[sensitive content hidden\] we spoke , He understood and did it while also teaching me Review Source Response from Act! June 4, 2024 We really appreciate hearing from you, Matt, and we are happy to know that our Support and Sales teams were helpful as you transitioned to the cloud! Thank you for your review! CH Carlos H. Co-owner Wholesale Used the software for: 2+ years ### "Long TIme Act User" June 8, 2023 4.0 I have been running my business for over 18 years on ACT. Great tool Pros The ability to connect with Outlook and keep the history of communication. Create groups for all types of needs with ease Cons It is slow - regularly get message that is not reacting". No interface with my Iphone Reason for choosing Act! Been using it for many years Review Source Response from Act! June 30, 2023 Thank you, Carlos, for your review. We really appreciate you taking the time to let us know how Act! is working for you. We'd love to invite you to check out our Act! Companion mobile app so you can access your Act! details when you're on the go via your iPhone. Learn more here: https://www.act.com/products/connections/act-companion/ MS Melindi S. Director Leisure, Travel & Tourism Used the software for: 2+ years ### "A vital part of of our business" November 22, 2023 5.0 Very confident - the support team make sure of that Pros It does everything I do - but better. Marketing automation and data capture has transformed how we work Cons There's nothing not to like about ACT! At all. Reason for choosing Act! We've used it since it was invented - before then Paradox - back in the dark ages Review Source Response from Act! November 24, 2023 Thank you Melindi for taking the time to leave this review. We'd love to learn more about how you're using Act! Marketing Automation to transform your business. If you'd like to share your Act! Success Story, it's easy - just paste this link into your browser to get started. We hope to hear from you! Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/ Meredith B. Marketing Manager Mechanical or Industrial Engineering Used the software for: 2+ years ### "Try Another CRM" January 18, 2021 2.0 We utilize Act to track our communications with customers/leads and track sales metrics based on activities done within Act. Pros There isn't much I like about using Act. It is clunky and there are a lot better CRM tools out there that are much more sophisticated and are better for integrating multiple programs. It is a relatively easy tool to use although it does not do a lot of what we would like it to be able to use. Cons Act seems to be patched together from add-ons over the year and has not had a comprehensive UX refresh. It also is not simple to integrate with our other software like a lot of other software tools are Reason for choosing Act! Management preference Review Source CS Carlos S. Credit Consultant Financial Services Used the software for: 2+ years ### "Super Disappointed" December 10, 2021 3.0 Pros I liked this software to run my credit repair business. Keep track of letter management and clients. It was easy at first. Cons After you purchase your license, in a year or 2 they discontinue the version and you have to pay for the license all over again. I had purchase 3 licenses and wanted to purchase a 4th one and they said I couldn't that I would have to upgrade to the monthly fee version where you pay monthly per license including for the licenses I already had. Now this year they discontinued the licenses I already purchased, they want me to upgrade and pay 550 per license all over again because they have a new version and will not give support nor fixes to the older versions. This is insane. I pay them for a license so they discontinue the product and expect me to purchase all licenses again. ON top of that, it is glitchy, it continue disconnects from Outlook. You call customer support and someone in India answers and they are clue less. Every time Outlook does an update or act updates it completely looses all integration. OH, and they give you 0 customer service, you have to pay for that separately. Review Source DT Derek T. President Wholesale Used the software for: 2+ years ### "Critical Act! program" April 4, 2024 5.0 With the exception of updates or new versions, it is the best program on the market. Pros East of use. Have used it since it was just ACT and not a version. Kept all of my records for at least the last 25 years. Cons When an update or new version is implemented, it is rarely a smooth transition. Normally can take between a day or a month to get things straightened out correctly. Each time we need to have technical support help us out. If it is a good tech, the process is smooth. If not, normally we just need to call back. Forget chat, just wastes time. Reason for choosing Act! Best value for the money and has a seemless process that the others cannot match. Review Source Response from Act! April 8, 2024 We appreciate your feedback, Derek, and value our longtime customers. Thank you for being a customer for over 25 years and for taking the time to leave this review! KK Kris K. CEO Financial Services Used the software for: 2+ years ### "Long time user" March 8, 2023 1.0 I use ACT 10 hours a day, but it is clunky. Pros I understand the interface because I have used ACT daily for over 30 years. Cons ACT does almost everything poorly. It does not sync with multi-user unless you call support. You cannot move your data out of ACT onto a competitive product. They keep raising the price of support. I have tried all three different mass email programs they have offered over the years, but none of the mass email systems worked. The email system required support from ACT to make them work, and still a major problem. I have used ACT for over 30 years, have 10K contacts, and I cannot leave ACT. If you have not bought ACT, do not. If you are going to work on this everyday, pay the money and go with SalesForce. Reason for choosing Act! I bought ACT in the 90s. No real competition then. Review Source Response from Act! March 17, 2023 Kris, Thank you for letting us know about your issues with marketing automation- this is not the experience we strive to provide our customers. We hope you'll give our Support team another try. Please reach out to https://www.act.com/resources/contact/ or call 866-873-2006 so we can get a few more details, and provide some possible solutions. JM Jonathan M. I.T. Administrator Legal Services Used the software for: 2+ years ### "Act! is a flexible tool to track data the way you want to see it." May 21, 2019 5.0 Act allows us to manage a vast database of over 85,000 contacts and 15,000 companies, as well as over 100,000 Table records between the two, with ease. Any information we need to find or update with these records is as easy as it gets, and makes our customer service team's jobs a relative breeze. There are hiccups here and there, especially with newer features to the program, but there's never been any issues that interrupt work or cause data loss, and the tech support available is very handy at resolving any issues we might have. Pros Everything in a Contact or Company record's layout can be customized, moved around, hidden on a per-user basis, and otherwise manipulated however your organization needs it to be. My company makes heavy use of this feature, having multiple team-based layouts that present the most important data to those teams prominently. We also greatly enjoy the software's ability to perform advanced queries on the data that can be saved and re-run with a single click to provide accurate reports and drill down to specific needs in moments. Cons There are quite a few features that feel incomplete or at least not fully integrated. For example, the software comes with the ability to create and Mail Merge templated emails that imports information like a contact's name, and the Smart Tasks feature allows you to automatically perform certain tasks including sending an email to a contact, yet for some reason you can't do both - that is, you can't set a Smart Task to perform a Mail Merge to a templated email and send the result, meaning that the automated emails cannot contain information personal to the contact such as their name. Review Source BH Brad H. Owner Semiconductors Used the software for: 2+ years ### "2021 ACT v22 Review" January 7, 2021 3.0 Overall, from 1991 up until summer 2020, has been pretty seamless using ACT and upgrading from previous versions to current versions. The last v22.0 upgrade I installed, gave me the impression that someone at ACT was more concerned about getting their bonus and 'rushing' out this new version, than making sure an 'error free' product was released. This combined with the elimination of service contracts, gives the impression they're going to "milk the cow" and end up closing up the business and leaving customers stranded. Pros Familiar as I have been using ACT since 1991, starting with v2.0 and now have v22.1. Cons ACT worked 'great' up to and including v21. Since the release of v22, I get ACT "NOT RESPONDING" messages 6-8x per day and need to completely reboot my laptop. Also with v22, I have randomly and periodically had (2x) my template for Contacts changed/rearranged. This combined with the elimination of service contracts, makes using ACT and potentially upgrading to the next version of ACT "unattractive". Reason for choosing Act! In 1991, ACT was only CRM available in Windows. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.