# Page 9 | Act! Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 9 - Is Act! the right CRM solution for you? Explore 909 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/175860/Act/reviews --- Act! 3.9 (909) [View alternatives](https://www.capterra.com/p/175860/Act/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 11th, 2026 # Page 9 - Reviews of Act! ## Showing most helpful reviews Showing 201-225 of 909 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use DW David W. Senior recruiting consultant Human Resources Used the software for: 2+ years ### "20 year user" February 22, 2024 5.0 ACT has continually evolved and developed to help with contact management. I would not change for any other CRM Pros ACT has provided our small business with a way to track and manage our candidates efficiently. 20 years of using the database is priceless Cons Very little is a con, when you have an issue, you can suggest an idea or a 3rd party will pick it up Reason for choosing Act! Been using since version 2, there for all the improvements and updates Review Source Response from Act! February 23, 2024 It's great to hear our long-term customers still love and leverage Act! to grow their businesses today. Thank you, David, for taking the time to share this review. We wish you all the best! Bo K. Customer Service Ambassador Banking Used the software for: I used a free trial ### "Easy tool" November 16, 2023 4.0 Only had the change to use free trial, integrated with Sage 360 as it is owned by Sage. Created a few marketing automation and went live as well, got great results, it had potential. Used its app also to track progress and results. Pros Mostly used Act's features of contact management and marketing automation in CRM, it has a feature that brings together all of the customer data into a centralized database. Using automation tool is so easy and helps you track every steps. Cons Not so many features but the essential features are enough to get what is really needed. The support for the product has ended. Switched from [Freshsales](https://www.capterra.com/p/155563/Freshsales/) The support for ACT has been stopped so couldn't even used the full potential. Review Source Response from Act! November 20, 2023 Thank you, Bo for your review. We value your feedback! It sounds like you might be using an older version of Act! and hope you'll check out this webpage for information about our exciting new features and enhancements. https://www.act.com/upgrade-center/ David O. General Manager Medical Devices Used the software for: 2+ years ### "Good As A Contact Manager, Not As A 2020 CRM" December 30, 2020 2.0 ACT! was very helpful in moving our business forward at a time where we mainly needed to focus on contact management. Now that I need a true CRM, there are better alternatives for us. Pros I used ACT daily for years. It works well as a contact manager and can help track email conversions through an Outlook plugin. Cons The program lacks the advanced functionality you would expect with a modern day customer relationship management software. The design is also extremely dated. Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) HubSpot is more robust and is generally affordable. I would argue that HubSpot does a great job providing value compared to other CRMs on the market Review Source TW Tammy W. Owner Insurance Used the software for: 2+ years ### "ACT! for Insurance/Financial Advisors" October 14, 2020 5.0 I love all the features that meet the needs of financial advisors. The customizable fields are beneficial and improve the overall use of the software. It has probably just as many features as other customer relations management programs but cost is substantially less. Very happy with my selection. Pros The Act! for Advisors software has been modified to meet the requirements of a financial advisor which includes being able to input information regarding insurance contracts. The new Marketing Automation is an great way to send out Newsletters, etc. Cons They have lots of online resources/video's to learn the Marketing Automation. You can also speak to customer service but they recently cut their remote access where you can have customer service work on your computer to help answer/show you how to do things with the marketing automation. Alternatives considered [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) Reason for choosing Act! Cost while not sacrificing the overall features. Switched from [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Salesforce was cost prohibitive. Review Source TK Terry K. xx Non-Profit Organization Management Used the software for: 2+ years ### "\[SENSITIVE CONTENT HIDDEN\] Vision Gone Awry" January 9, 2021 1.0 I met \[SENSITIVE CONTENT HIDDEN\] who was the \[SENSITIVE CONTENT HIDDEN\] and he created a phenomenal product. Sad that the company has gone through a series of sales and hasn't stayed current or competitive. Pros Not currently happy and will be initiating a search for a replacement. Cons Email marketing has gone through how many interations? Why does every update to the software entail so much time and pain? Why can't the synch between our laptops and cell phones be smarter and more effective? Have you tried getting help from their tech support? Reason for choosing Act! We are actively looking to replace ACT after purchasing the last update to the desktop version. Are they hoping that if the desktop experience is so poor it will convince us to switch to their cloud version? Review Source WH William H. Vice President of Operations Environmental Services Used the software for: 2+ years ### "Class Act by BH" March 1, 2024 5.0 I was introduced to Act by a manager who insisted I use this all the time and would check out my usage It was really helpful and could not have done my job if I didn’t have the Act set up Pros Ease of looking up customers by company name Cons Had no issues with using the Act database so really nothing bad to say Review Source Response from Act! March 4, 2024 Thank you for letting us know that Act! is easy to use and is helping you do your job, William. You made our day! BD Bill D. Apps Engineer Electrical/Electronic Manufacturing Used the software for: 2+ years ### "How act is helping me working at 74 as a sales man" January 5, 2017 5.0 I have been using ACT's since 1999 and this year I turned 74 and I'm still selling with the very best of them. I sell power supplies to industry and without ACT there is no way I could compete in the world of sales today without ACT, I put everything and anything that helps me sell more in a very competitive field including emails, quotes, power supply spec, and notes. I see so many people who will not invest in this program or database if they did their sales would be much higher nobody can remember everything but ACT does. In all the years I have used at never a problem of any kind I do keep it on three computers as the backup just in case there's a crash of one of my computers. I backup my database 2 to 3 times a week making sure I have everything when I need it. The thing I like most about ACT when I go to sales meetings I have all my information right in front of me on my laptop and so many people don't. So when I am questioned about any customer I can look in my notes and have the answers I need, without ACT my sales numbers would be much lower. Thanks ACT Pros Without ACT I could not compete as well as I do in the sales world for it is changing every day. I need ACT to help track my customers my orders my RFQ's and so many other things without it I wouldn't have a job today. I see so many salespeople who won't invest in ACT who sales numbers could be so much better I tell them about ACT but they don't seem to want to invest in their future and their future sales that could be so much better. Cons I cannot find one thing wrong with ACT I have been using it approximately 20 years and never had a problem I cannot say this about other database programs I have had to use when I worked for other companies. Some of them were super complicated took hours of work just to get your data in whereas using ACT it was a breeze putting data in and saving data of all kinds. Review Source AM Andrew M. Engineer Nanotechnology Used the software for: 2+ years ### "Good first CRM" January 18, 2023 5.0 Positive experience and we are using the custom fields. I wish you could make some fields limited based on other field inputs. ACT! is great if you are just getting into CRM and want to get your business up and running quickly, this is one of the reasons it is such a popular choice. They have been doing CRM for a very long time. Pros Easy to setup and have customized fields. They have an option to run on your own server to avoid monthly fees of other CRM options. Cons Once you have over 10,000 contacts. It is harder and slower to organize CRM. Works much better for smaller contact lists. Alternatives considered [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing Act! Cost of alternatives were much higher for similar features. Review Source Response from Act! January 20, 2023 Hey thanks Andrew, it sounds like Act! is helping you out. You're helping us out by spreading the word - so thanks for taking the time to share! Angela F. Admin Assistant Financial Services Used the software for: 2+ years ### "Sorry but WORST CRM EVER!" October 5, 2018 1.0 I was so glad to get rid of this product! Pros The calendar feature was easy to read with the ability to switch from daily view, to weekly view to monthly view. Cons Even after upgrading to the newest version we still had issues! We couldn't sync our local with our cloud. We literally waited on hold for HOURS before getting a customer service rep to even try to help. Then the rep wouldn't speak in layman's terms but instead used all technical terms which we didn't understand. Review Source JP Jake P. Account Manager Newspapers Used the software for: 2+ years ### "Great product with room for improvement " October 19, 2023 4.0 I have been using Act for almost 10 years. It's a quality product for the price point. Good customer service, highly responsive. Pros I like that they created a cloud version for people on the go. Cons The over design or look of the desktop version is old and kind of dated. It can be updated if I choose to. But that will take time. A larger selection of templates would be excellent. Alternatives considered [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing Act! Supporting Local Review Source Response from Act! October 27, 2023 Thank you for your feedback, Jake. We are excited about our upcoming releases and updates with new UX/UI improvements we know you'll love. We really appreciate you taking the time to let us know how Act! is working for you. NS Nicole S. Agent Used the software for: 2+ years ### "ACT has many features, but most of them are cumbersome and lacking full functionality." March 8, 2018 2.0 Pros Our office has been using this product since before I started. It is a solid database program and if that is all you want to do is have a large database of contacts, then this performs well. Cons I dislike how this is still only available for windows computers which makes communicating information in an office with both Mac and PC impossible. Also, the outlook plug in that allows emails to be synced with a contact in ACT will only link emails to the PRIMARY contact. So that means you have to manually sync that. If you are emailing over 100 emails a day, you end up either spending most of your time manually syncing contacts or just foregoing this feature. Also, you can only add 4 contacts to a company. Often times, we need to have upwards of 6-10 contacts for a company so the inability to add more is a huge issue. And since ACT isn't online, any changes made on any employee computers while not connected to the server means no one else has access to that info until they make it back to the office to sync. Which means our data is never fully up to date. There are so many problems with this software that we often don't try to take advantage of any of the other functions. Review Source Response from Act! March 12, 2018 Hi Nicole, Thanks for your feedback! You're correct that our main desktop product is only available for PC. Did you know we do offer a fully web-based solution, Act! Premium Cloud? This works great on PC and Mac, as well as keeping your data online on our hosted cloud servers. It sounds like your business could make good use of the features available via Act! Cloud - might be worth checking it out at act.com - we do offer a free trial too. We'll definitely be taking your feedback on board for future releases - especially what you've said around email syncing. We've got some major improvements planned in this area in the next release (20.1). Lastly, there should be no limit to how many contacts can be assigned to a company - if you're having issues adding more than 4, I'd definitely recommend contacting customer support, who'll be happy to help. If there's anything more we can do to help, please let us know! Thanks again, Jon, Act! Social Media Team RO Robert O. Sole proprietor Arts and Crafts Used the software for: 2+ years ### "Value of using Act" January 29, 2019 5.0 See What I liked most. Pros Started using Act about 25 years ago. Have added contacts since and used most of the features. Over time the use of certain features such as mass mailings to customer lists have faded, and now occasionally by e-mail. Over time I have come to value how I can locate someone that was a customer years ago, and have a complete record of a transaction, conversation or specific subject we were involved in. You have to learn to use for nearly every phone conversation or piece of correspondence. If you do, you will always be able to revert back to a contact, and who said what when. What correspondence was involved etc. To say nothing about scheduling appointments, and being reminded of birthdays and other important events. Act is the backbone of my business and personal contact information. Invaluable and used every day. I have used over may revisions and Company changes. Sometimes the customer service is better than others. Presently the Customer Service is Excellent. If you are a first time user or considering starting to use it I would recommend you take a course on using it as many of the features are not apparent unless someone shows them to you. A great tool to keep track of what everyone on your team is doing and as they move on a record of what they did and who was involved. A great tool that I rely on daily. Happy to spread the word. Cons Many features that I never use, but see how others would. Don't like having to use MS Outlook for e-mail. Would like to access completely by phone, but my database is too big. Review Source Darren F. Managing Director Used the software for: ### "Best featured and Best value CRM for Small business" May 3, 2016 5.0 Firstly, I'm an Act! Certified Consultant and I sell and provide services around Act! and have done so since 2001. Although I'm not a client, I have continually had to make an assessment about whether Act! is the right product for our prospective and existing clients. My personal experience is that there is no single software product that is suitable for every business. If you are a big enterprise, Act! isn't the product you are going to invest in. For small business though it should be at the top of your list to review. Act! has a greater depth and depth of functionality for the price of any CRM software in the market for the small business users. If there was something that were better I'd be inclined to be offering it to our clients. Act! has been around for nearly 30 years and the many things that you are likely to want to be able to do, Act! just does. Many of the small, simple, day to day tasks will be made easier by your use of Act!. Act! is a product that you will hear many loyal and satisfied clients say that they Love and that they can't do without. Act! is easy to use and it's highly configurable. It excels in a MS Windows environment, so if you are running a server with some desktops and laptops it's an ideal solution. It will run faster than any cloud based solution. Act! comes with both a Windows and Web based access. You could have some using it on their desktop in the office, and others using it via the web browser. The Web version doesn't completely match the windows version for functionality, but the gap is closing. With Act! you can deploy it on your own server so you own and control your data. You can still have the advantage of a web based login but know that your database is in an environment you control. Act! has a range of excellent third party add-ons that en-rich it's functionality and with a new API in the latest 18.1 version there will be many more integrations between Act! and other web based applications. If I were to simplfy where I see Act! in the market it would be to say it sits in the middle of the basic cloud offerings like Pipedrive, Insightly, Highrise etc. and the full blown CRM's from Saleforce, SugarCRM and Microsoft. If you are an established business that is looking for a best in class CRM to work on your MS Windows platform and still provide good mobile and web browser based access then Act! is ideal. Review Source LM Lee M. Marketing Manager Electrical/Electronic Manufacturing Used the software for: 1-2 years ### "\[sensitive content hidden\]Senior Act! Account Executive " April 25, 2024 4.0 Good, but need to review the training which I've just become aware of after 18 months of using it. Pros the customer support services from \[sensitive content hidden\] Senior Act! Account Executive has been outstanding! Cons Its not the best service on the market but is sufficient for what we need. Review Source Response from Act! May 17, 2024 Hi Lee, thanks for letting us know that our Sr Account Executive and support have been helpful to you. We invest a lot in our Support and Training resources because we know they are essential to our customers’ success. It sounds like you’re ready to learn more about how Act! can help you manage and grow your business and we hope you find the videos, knowledgebase articles, and webinars helpful. vP victor P. CEO Financial Services Used the software for: 2+ years ### "Cheap product for a cheap price - plan on no tech support" November 5, 2021 2.0 Tech support sucks. \[SENSITIVE CONTENT\] , all the tech and customer support people hide. You will only get a phone call back. if you dont respond, your support ticket gets closed out. Its the year 2021, but you won't get a tech support person's employee id, email address, phone number, etc because ACT!'s policy is to hide them amidst all the versions ACT keeps implementing. Ask what level technichian a support person is and watch them get upset, say they dont like they way you are treating them and they will hang up. Pros it was inexpensive. but you get what you pay for. Cons No tech support. ACT is always putting out a new version. each new version trips off problems and requires new integrations and updates that they do not tell you about and cause integration issues with all of your other software expecially microsof. Reason for choosing Act! price Switched from [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) ACT was cheaper Review Source KA Kurt A. Owner Financial Services Used the software for: 2+ years ### "Client Management" September 29, 2023 5.0 Overall very happy. Good customer service. Pros Easy of customization for each client. Makes it easy to update a daily basis. Cons Has features we would not use. Wish I could pick products we use and eliminate others. Review Source Response from Act! October 6, 2023 Hi Kurt - Thank you for taking the time to share that Act! is making your workday a little easier, especially with easy updates and customizing your client data. We love hearing from our customers, so thanks again for sharing - this made our day! RH Richard H. President Human Resources Used the software for: 2+ years ### "Marketing Automation AWFUL - Zero support " October 21, 2022 3.0 Pros The way it’s supposed to work is ok. Not great. But getting it to work is a very heavy lift. And with inadequate support, it’s totally up to the user to figure it out. Cons Where do I start? Bottom line is that setup for marketing automation is nearly impossible. I’ve used successfully ACT! for more than 20 years. But marketing automation is a disaster. The documentation is unhelpful, and in some places, downright incorrect. It has lots of broken links. And their support staff, all offshore, knows nothing about how to help with the marketing automation feature. I had to hire someone who finally figured it out, by trial and error, after several weeks of work. Switched from [Nimble](https://www.capterra.com/p/123032/Nimble/) Wanted better features Review Source Response from Act! November 4, 2022 Richard, first let us say we're sorry that you're experiencing this problem, we're sure it's frustrating. We want to help and hope you'll reach out to us at actcustomerservice@act.com. and provide your contact information so we can contact you directly. AF Andrew F. president Non-Profit Organization Management Used the software for: 2+ years ### "e-marketing, marketing automation" April 29, 2019 4.0 I would pay twice if I will be able to go to previous abilities that ACT has Pros Act itself is as a good database software. Compering to previous version synchronized with Swift Page it has a better platform to create a template. There are other things you improve but for our small company we do not use them (like several times of sending same e-mail to one customer) Cons In Marketing Automation: - you can not add and SAVE our data base fields in the template - you can not send an e-mail from the template to one person (only to the group) - you can not sent an e-mail to lookup (every time you must create the group from lookup) - may e-mails is getting lost (in our 2 campaigns about 20% e-mails were not delivered) In e-marketing - you can not add and SAVE our data base fields in the template \*\*\*\*\*\* In your previous version of ACT I was able to add fields from my database SAVE them in the template and send them to lookup without a need to create the group. \*\*\*\*\*\* And your customer service ??? I believe you can do better work. For example - I wrote an e-mail to you about month ago - with totally no answers from you. Review Source Response from Act! April 30, 2019 Andrew, Thank you for taking the time to leave a review. I am sorry to hear that you are having trouble with the new Act! Marketing Automation. Please email me at mbowers@swiftpage.com and I will escalate your issue. Thanks again. KF Karen F. President Management Consulting Used the software for: 2+ years ### "I may be prejudiced but I love this product" October 9, 2017 5.0 I have used Act personally and for my business almost since its inception. Full disclosure: I have written 7 books on the product as well as the training videos for lynda.com/LinkedIn. I also do consulting work for several other CRM products and wrote a book on SugarCRM. For the money, you can't beat Act. Act has all the power of the "bigger" players without the expensive price point. As newer features are added the existing ones remain relatively stable so that an existing user can upgrade without being hit by a huge learning curve. That said, new users of ANY software product, and specifically CRM software, need to realize that training is essential if they want to unleash the full power of Act. And, like with any other software, support and training is not free - especially if your Act version is several years old. Try calling Microsoft the next time you need help with a spreadsheet or can't get Outlook to send your email and you will see exactly what I mean. However, all Act Premium subscriptions do include free technical support. I urge readers to take some of the reviews with a grain of salt. For example, Act is absolutely the easiest product out there when it comes to a mail merge. Try doing this in Salesforce and compare the number of keystrokes it takes to complete a merge. Another reviewer complains that you can't merge to over "50 contacts;" that restriction is meant to keep you spam-compliant and can easily be overcome by using the built in Act E-marketing Tool. Another reviewer complained that it took "days" to download the software; again, this is simply not the norm and one has to wonder what kind of security settings might have been blocking the ability to download software. Pros Perfect fit for mid-sized businesses. Great price point. Only truly hybrid solution that allows you to use Act both on your desktop and in a hosted environment. Review Source AN Anne N. Managing Director Professional Training & Coaching Used the software for: 2+ years ### "Think carefully before buying ACT!" October 15, 2021 3.0 Our overall experience with ACT! is not good, so after 17 + years I made the decision to switch to another CRM when we upgraded our computers. Our IT Consultant summarised it beautifully when he was moving programs and files from the existing hardware to new hardware and said "Please tell me you don't want me to move ACT! as well". He never liked it either The issue with email marketing and emails was long standing and in the end we gave up, without being even close to a solution. For a small business, it became too complex and non-user friendly, especially as other competitors with more features, better service and a more user-friendly 'current' CRM product entered the market. Plus, to add insult to injury, Customer Service has deteriorated over the past few years. Pros When we first bought ACT! around 17 years ago we loved it. We were all happy with what it could do to automate the office and with client/lead management. Cons Email marketing and email functionality - or lack of - with Outlook. Only being able to attach one document file to a history note has also caused much frustration. Review Source MP Michael P. Managing Director Real Estate Used the software for: 2+ years ### "My life in ACT" May 29, 2023 5.0 Just so good at accessing information and organising future events. Pros It is so comprehensive and keeps awesome records in an easy to access manner. Cons Nothing. it does everything i need to eun my life and my business. Reason for choosing Act! Did not see alternatives at the time - i think it was 1986. Review Source Response from Act! June 2, 2023 Thank you, Michael! We love hearing from our customers and enjoy learning how Act! is helping their businesses around the world. We'd love to learn more about your business and highlight it on our Success Story webpage and social channels! If you'd like to share your Act! Success Story, it's easy - just paste this link into your browser to get started. https://www.act.com/success-stories/ We hope to hear from you! Thanks again for sharing and we wish continued success to you! JJ Jeanne J. Rep Insurance Used the software for: 2+ years ### "Act is Easy" November 10, 2022 5.0 It is a strong program that meets many needs for a business office Pros This software is very user friendly and can be adapted to your business needs. Cons Some of the search features can be a bit difficult Review Source Response from Act! November 15, 2022 Thank you, Jeanne! We love hearing from our customers and enjoy learning how Act! is helping their businesses around the world. And, we'd love to learn more about your business if you'd like to share your Act! Success Story. It's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/ Ulrich N. Doctor Medical Practice Used the software for: Less than 6 months ### "Magical Act !" November 23, 2023 5.0 My experience with Act has been wonderful. This software is a real gift, a real treat. It's so fantastic how it allows me to automate my business. Very easy to use, I can easily retrieve information on customers; I also have a history of my mails, calls and letters. Pros I like this software. Being able to improve my communication, increase my sales and ensure the loyalty of my customers is so magical! And the ease of remote tasks is just incredible. And to think it's so easy to use! Cons Nothing to complain about! This software works like a charm and is easy to use. Review Source Response from Act! November 24, 2023 Thank you, Ulrich! We love hearing from our customers and enjoy learning that Act! has improved your customer communications and customer loyalty! We'd love to learn more about your business. If you'd like to share your Act! Success Story. It's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/ DS Darren S. Managing Director Wholesale Used the software for: 2+ years ### "The worst customer support ever!" January 5, 2023 1.0 We have used ACT in its various forms since 1995. The current version in particular the Marketing Automation is very unstable and we have wasted hours of downtime with ACT technical support with no resolution. ACT now admit that other customers have problems with their marketing automation. Despite this we have been waiting 3 months for it to be fixed only to be told that its our problem not theirs! Pros When the software works it is good but the support from ACT is the worst we have ever experienced. Cons Act Marketing Automation does not work. We have battled with trying to get this working for over two years with appalling customer support and still no resolution. Reason for choosing Act! off the shelf package and cheaper Review Source Response from Act! January 11, 2023 Darren, we're sorry that you're experiencing this problem and understand your frustration. Our Escalation Specialist and your IT team have spoken and agreed on a plan to move this situation forward. We are confident this will be the solution. Rick K. Owner Construction Used the software for: 2+ years ### "ACT was the best back in the day" March 25, 2022 5.0 It was a great program at the time. I really liked it but grew out of it when it wasn't being updated as quickly as the rest of the internet. Pros I loved ACT when I used to use it. It was by far the best CRM at the time. Cons Last time I used ACT and granted it was many years ago, it wasn't cloud based. At one point my computer crashed and I lost my entire ACT database that hadn't been backed up in the last few weeks. I was devastated and decided I had to switch to something that was in the cloud. Review Source Response from Act! March 29, 2022 Hi Rick, Thank you for your review and feedback! We love hearing from our customers and hope you'll check out our Act! cloud platform at https://act.com/customizable-crm-and-marketing-automation/. Kind regards, The Act! Team Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.