# Act! Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Act! the right CRM solution for you? Explore 910 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/175860/Act/reviews --- Act! 3.9 (910) [View alternatives](https://www.capterra.com/p/175860/Act/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 11th, 2026 # Reviews of Act! Ease of use 3.9 Customer Service 3.6 ## Pros and Cons in Reviews JS Jack S OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Full data management / CRM making it easy to systematically process the collection, storing, updating and utilizing information about contacts to build and maintain relationships, streamline business operations, and improve customer service.“ December 1, 2025 BC Brian C DirectorResearch, 11 - 50 employeesUsed the software for: More than 2 years. “By tying our database to online forms, we increase the risk of bad info overwriting good data.“ March 24, 2026 DS Dominic S Financial advisorFinancial Services, 11 - 50 employeesUsed the software for: More than 2 years. “The contact management features are especially helpful, allowing us to keep detailed records of client interactions, policies, and renewal timelines.“ April 29, 2026 PR Paul R sales managerPrinting, 11 - 50 employeesUsed the software for: 1-2 years. “Sometimes the phone connection is a little hard to hear and the screen were you need to add new contacts can be difficult.“ May 5, 2026 JW Janet W PresidentPublic Relations and Communications, Self-employedUsed the software for: More than 2 years. “What I like best is the fact that I can find ANYTHING in my database in seconds - before someone finishes telling their name when they call, I have found their record and scanned the notes.“ March 18, 2026 DM Daniel M PresidentConstruction, Self-employedUsed the software for: More than 2 years. “We are being slowly pushed into a cloud service that does not integrate well with how we store documents.“ April 30, 2026 DM Dan M PresidentFinancial Services, 2 - 10 employeesUsed the software for: More than 2 years. “Their technical teams have repeatedly demonstrated an extraordinary willingness to solve problems completely—whether it involves troubleshooting, Outlook integration issues, or even recovering critical data.“ May 1, 2026 KE Kari E CEOFinancial Services, 2 - 10 employeesUsed the software for: More than 2 years. “Using ACT for marketing and setting up work flows for email campaigns is not the most user friendly feature.“ May 19, 2026 ## Showing most helpful reviews Showing 1-25 of 910 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Marc B. Executive Vice President Marketing and Advertising Used the software for: 2+ years ### "ACT Works for this Sales Guy" December 28, 2024 5.0 I have used it for over 25 years and I find it invaluable. Pros The CRM is a good but it is great as a tool to send personalized emails and letters to groups of people. Cons It takes up a lot of memory and with a low gig computer can be an issue. Switched from [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) I was the only user and while I have heard great things, it is not meant for one user without an admin. Review Source Response from Act! January 3, 2025 It's great to hear that you are using Act!'s fully integrated sales and marketing features to grow your business, Marc. Thank you for letting us know! DE David E. Marketing Lead Architecture & Planning Used the software for: 2+ years ### "Act! CRM, a product that evolves to meet your needs" April 23, 2026 5.0 Very positive and driven. Even though the in-depth customisation may slow things down from time-to-time, the robustness does give us the ability to fully customize the product that matches our needs. Pros It's UX and UI. Combine that with the peace of mind knowing our data is secure, and the amazing customer support whenever we have a question or the on-going training for using Act! and mobile access, we feel that those features alone elevate the value for money about our investment to manage our emails for our marketing and sales team. Cons At times, the in-depth customisation capabilities can feel a little clunky and slow, which can add to a loss of efficiency of human capital. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing Act! Quality of product, UI, UX and ongoing training and customer service. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Constant Contact did not have a built-in CRM, which is extraordinarily limiting. Review Source Response from Act! April 27, 2026 David, thank you for such a thoughtful and detailed review! We're proud that Act! has earned your trust on security, support, training, and customization. Your point about customization occasionally feeling clunky is well noted, we're streamlining that experience with each release. We truly appreciate your continued partnership! Kevin H. Sr. Registered Client Service Associate Financial Services Used the software for: 2+ years ### "It works fine when it's not glitchy" April 23, 2026 3.0 It's okay. We don't use the actual CRM but only the calendar and contact info because there is so much legacy info in there. Pros Sharing a calendar and viewing others event is helpful. Also, creating to-do items and appointments for others. We also use it to reserve our conference room. Cons Notifications for to-do items aren't prominent enough. The alerts should pop up like appointment reminders do. Review Source Response from Act! April 27, 2026 Kevin, thanks for the honest review! We're glad the shared calendar, To-Do items, and conference room reservation features are getting daily use. Your point about To-Do notifications not being prominent enough is really good feedback. We'll make sure that gets to the product team! JR James R. President Marketing and Advertising Used the software for: 2+ years ### "You can go home again w/all the modern technology " January 30, 2026 5.0 If you used ACT years ago, and left? Go back. This is the way it used to be. But their \[sensitive content hidden\] and his team have brought all the things that were great about it 30 years ago and now it’s in the 21st Century. Pros It’s ease of use. Great onboarding so it feels like home again. Email features are great too, and are easy to use. Cons I have trouble if I have to move fields around. I’m a one man band with multiple email addresses. Unfortunately, I cannot afford multiple ACT accounts. Alternatives considered [Insightly](https://www.capterra.com/p/130671/Insightly/) Reason for choosing Act! I loved ACT. It performed and was always easy to use and I have a great rate! Switched from [Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/) AGILE reminds me of the old ACT. AGILE seems abandoned. Review Source Response from Act! February 11, 2026 Thank you, James, for taking the time to leave this review. We'd love to learn more about your business and highlight it on our Success Story webpage and social channels! If you'd like to share your Act! Success Story, it's easy - just paste this link into your browser to get started. We hope to hear from you! Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/ VT Vanessa T. School Board President Non-Profit Organization Management Used the software for: 2+ years ### "Useful but we need to help ourselves" April 23, 2026 4.0 Have used it for many years but had a wide gap in there before we got back to it. Hoping to get everything caught up so that we can actually use ACT to our benefit! Pros Saves without wiping out someone else's work on another computer and online. Customer Support was great when we were having trouble installing due to our internet. Everyone kept on top of it. Have not had a chance to dive in to use it. Hope to this year. Cons The annual fee to use it. When I first started with ACT! it was a software purchase. I much prefer it that way. The expense is killing us right now until we get everything caught up. Having troubles with sync'ing computer with online. Need to call CS for help with this. Also having trouble figuring out a way to NOTE all at once and then delete those from a lookup. Again need to research and/or call CS. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Boomerang for Gmail](https://www.capterra.com/p/174835/Boomerang/) Reason for choosing Act! Because I knew how to use ACT. Plus we had to get our old ACT up and running to retrieve the 2500 contacts listed there. Review Source Response from Act! April 27, 2026 We're so glad support was there for you during the installation hiccup and we're rooting for you as you get everything caught up. We hope you'll reach out, Vanessa, as we're here to help make Act! work hard for your organization! RR Russell R. owner Packaging and Containers Used the software for: 1-2 years ### "Act is good" April 28, 2026 4.0 Overall experience with Act has been good. Would like to have a better app for your phone. and can sink with your phone Pros Doing email Marketing keeping up with customers in one location would like to have it more to be able to delete old customers Cons Act does not have built in email I get used to have. It's not as robust as it used to be when it was a program you could put on a Mac. And the online version that still does not work very well with Mac Alternatives considered [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing Act! I used to have Act back in the day and wanted to give it another shot Review Source Response from Act! April 29, 2026 Russell, welcome back to Act!, we're glad you gave us another shot! We'd love to make sure you're using Act! Advantage, the most recent version of Act!, and getting the most out of your subscription. Act! Advantage includes full sync with Act! Mobile, our dedicated mobile app, connects with your email and includes built-in email marketing so everything you need is right there in one place. We hope you'll reach out to our team so we can get you set up. Great to have you back! MC Marianne C. Office Manager Glass, Ceramics & Concrete Used the software for: 1-2 years ### "ACT! is Great" April 28, 2026 5.0 Customer Support is responsive understandable and easy to understand when trying to provide support for complex problem Pros Ease of Use and responsiveness of Customer Support. They don't make you wait and the Customer Support team is knowledgeable and assist even when you don't quite know what you are asking as a non-IT person Cons Mobile Access - have never used it and see no reason to so I cannot really evaluate it. If the Mobile access is anything like their program I'm sure it is easy to use. Switched from [Microsoft Access](https://www.capterra.com/p/233275/Microsoft-Access/) It wasn't providing some of the services or needs Review Source Response from Act! April 29, 2026 Thank you for this wonderful review, Marianne! Knowing our support team makes even the trickiest problems feel approachable is exactly what we aim for. We're thrilled Act! has been a great fit and that the transition from Microsoft Access has worked out well. Welcome to the Act! family! ML Michelle L. Director of Marketing Construction Used the software for: 6-12 months ### "Easy to Use and Customize" April 23, 2026 4.0 Now it is great. We have it setup exactly as we want it and we are in touch with the Customer Success Team who has been fantastic. Pros Ease of use and customization. It was easy to setup exactly as we wanted it and its easy to use, it also has a great library of how to videos. Cons Customer service initially. We had some issues with the first line of customer service but then we were directed to the Customer Success Team and that has been great. Alternatives considered [BQE CORE Suite](https://www.capterra.com/p/141096/BQE-Software/) Reason for choosing Act! Our BD Manager used it in the past and raved about it. The cost, and the ease of use. Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Cost and ease of use. Hubspot cost too much and had too many bells and whistles that made the use of the system more complicated. Review Source Response from Act! April 27, 2026 We are happy to hear that the Customer Success Team turned things around and that the customization, ease of use, and how-to video library are all hitting the mark. Thank you for the lovely review and for giving us the chance to get it right! DB Dane B. Financial Advisor Financial Services Used the software for: 2+ years ### "Very happy" April 21, 2026 5.0 Been using Act since 1999. I have the option of using redtail at no cost, but I choose to pay for Act. Great contact management system. Pros Act! is a stable platform and is extremely user friendly. The appearance is fully customizable and I'm looking forward to trying the app. Cons Honestly, there are no real cons with Act. I lost some data years ago because I hadn't backed up recently, but that was my fault. Now with the cloud, that's not an issue at all. Alternatives considered [Redtail CRM](https://www.capterra.com/p/121349/RedTail-CRM/) Reason for choosing Act! i'm used to act as i've been using it for 27 years. Review Source Response from Act! April 24, 2026 Dane, 27 years and still choosing Act!. That means the world to us, especially when you have a free alternative! We're so glad the platform has earned your trust, and we know you're going to love the mobile app. Thanks for being such a dedicated part of the Act! family! JD Jeffrey D. EVP Real Estate Used the software for: 2+ years ### "Long Time User" April 21, 2026 4.0 Been using it for 30 years! Love it! The history function and like I said the calendar function are my favorites. I admittedly probably only use 5% of what it can do for me. Pros The calendar and scheduling function is my favorite feature. I have tried others and nothing compares. Cons Nobody I know in my industry is using it. No one. Which I find strange for Commercial Real Estate. Alternatives considered [Lightbox](https://www.capterra.com/p/232178/Lightbox/) Reason for choosing Act! I have been a long-term user. Finally, someone came out with a product that could easily transfer my contacts - but I switched right back to ACT! Review Source Response from Act! April 24, 2026 Jeffrey, 30 years, now that's a relationship we're proud of! So glad the calendar and history features have kept you coming back. Thanks for the kind words and your incredible loyalty! CK Christopher K. Manager Electrical/Electronic Manufacturing Used the software for: 2+ years ### "25 Years and still happy!" December 3, 2025 5.0 I could not be happier. Thousands of my contacts at my fingertips set up the way that works for me. Pros I have been with ACT since 1998. I have owned many versions and just upgraded to the Cloud version. They have added a mobile app (that was lacking before and the reason I almost left), added project and pipeline management, and interactive quotes to name a few of the new features. When I switched to the cloud, I had an issue getting my database converted. As I was struggling with that, my phone rang. It was ACT calling to see if I needed help with anything. I said yes and within 2 minutes, I had a support specialist remoted on my computer fixing my problem (not theirs - I sent the wrong file). Cons What's not to like. I hope they continue to add features and expand upon the integrated features. Act! should be the first place you look. Alternatives considered [Oracle JDeveloper](https://www.capterra.com/p/9134/JDeveloper/) Reason for choosing Act! Act was easier to configure and had more features that worked for me. Review Source Response from Act! December 5, 2025 We love hearing that our longtime customers are continuing to experience increased efficiencies and value in Act! Advantage. Thank you for your review, Christopher. You made our day! CB CRAIG B. owner Financial Services Used the software for: 2+ years ### "LONG TERM USER OF ACT" April 4, 2026 5.0 Nothing special to talk about I've given multiple suggestions and never heard back about feedback that I've given to him i've been using ac for almost 30 years Pros Ease of use To be able to modify it for my needs and to print labels and easy to use for searches On the desktop version I can print labels but I cannot on the web version Cons On the desktop version I can print labels but I cannot on the web version i've given feedback multiple times and never heard back about it or any formal discussions about it Review Source Response from Act! April 13, 2026 Thank you so much for your loyalty over nearly 30 years, that truly means a lot to us! We're glad Act! continues to serve your needs for label printing, searches, and customization on Act! Premium Desktop. We also want to share that custom label printing is available in the cloud version, and we'd love the opportunity to show you how it works if you're open to giving it another try. We sincerely apologize that your previous feedback didn't receive the follow-up it deserved. That's not the experience we want for our customers. Please reach out to us directly at 866-873-2006, and we'll make sure you're taken care of personally. KW Kevin W. Manager Financial Services Used the software for: 2+ years ### "ACT! Overview" January 15, 2026 5.0 In my business, tracking calls and setting meetings is very important. ACT! has served me well over the years. Pros I have been using ACT! as my contact management system for over 25 years. The system has evolved into an overall first class tool in my business. I like the software's ability to track my emails to clients for future reference. The company's customer support is great. Whenever I have had any issues, they respond quickly to my needs. They understand that time is money for business owners. Over the years I have considered other software for my business and I continue to find that ACT! serves my needs well It is a great value for the cost. It has more features than I need for my business. Cons Honestly, I have not found anything about ACT! that I did not like. The excellent support their technology team provides give me piece of mind that I don't have to concern myself with issues that come up from time to time. Review Source Response from Act! January 19, 2026 We appreciate your review, Kevin. It means a lot to us, and we're thrilled to know that Act! has remained your trusted partner for over 25 years! MW MELINDA W. Owner Restaurants Used the software for: 2+ years ### "Act! is helpful with your customer base" April 24, 2026 5.0 My experience is good. I have used ACT! since 1998 when I worked for another company. I started my own business in 2001 and purchased this program for myself. Pros I can enter data about my customer. I can set reminders to ck in on my customer. I don't have to write notes on paper. Cons the cost of the program keeps increasing. I don't see any improvements to increase the pricing. I don't know how to trouble shoot the program and I have never been successful in figuring out how to use some of the features it has. Review Source Response from Act! April 27, 2026 Melinda, we love that Act! has been with you from your days at another company and all the way through to building your own business! We'd love to help you unlock more of what Act! can do so don't hesitate to reach out to our support team anytime! DT Davina T. AGM Director of Sales Hospitality Used the software for: 2+ years ### "ACT's GOT YOUR BACK" April 21, 2026 5.0 I have utilized ACT for 15 years and would be lost without it. The work/communication balance is what keeps me going. Pros ACT helps me stay informed and organized during my contracts and groups with a wonderful feature of workflow management. I utilize this for daily operations. Cons I wish it was synced to my gmail so that I can created a master document to attach and then automatically add my email communication to ACT Review Source Response from Act! April 24, 2026 Wow, Davina, 15 years and counting! We love that! Knowing Act! helps you stay organized and on top of your contracts every day is exactly what we aim for. Thank you for being such a longtime customer! PB PAM B. Senior Recruiter Owner Staffing and Recruiting Used the software for: 2+ years ### "Celebrating 20years as an ACT user !!" April 28, 2026 5.0 “My overall experience with Act! has been excellent. It has served me well for more than 20 years, providing the consistency, reliability, and ease of use I need to keep my workflow running smoothly.” Pros convenience and stability: “What I like most about Act! is the combination of convenience and stability. It keeps my workflow smooth, reliable, and easy to manage without extra steps or complications.” Cons “Honestly, there isn’t anything I like least about Act! I’ve used it successfully for over 20 years, and it has consistently supported my workflow without issues.” Review Source Response from Act! April 29, 2026 Pam, happy 20-year anniversary, what a milestone! "Consistency, reliability, and ease of use" is truly what we strive for every day, and hearing that Act! has delivered on all three for two decades running is the best kind of validation. Thank you so much for this glowing review and for being such a loyal member of the Act! family. LB Lou B. Director Mechanical or Industrial Engineering Used the software for: 2+ years ### "Director of Marketing/Business Development" April 23, 2026 5.0 I've had a very good experience using ACT. I started way back when they sent you a disk in the mail to download the database and have stayed with them ever since. Pros The product is very easy to work with and is continually updating to make using the database even more efficient. Cons I wish the cost was free! That would always help with our bottom line. I joke of course. The cost is still very reasonable. Review Source Response from Act! April 27, 2026 Lou, from floppy disks to the cloud, it's been great to share the journey with you! Thank you for the kind words and your long-time loyalty. MM Marc M. President Marketing and Advertising Used the software for: 2+ years ### "Everything you need in one spot" May 1, 2026 5.0 Great time saver, organizational tool, and features galore. Customer service is always helpful the few times I had to call, and they are constantly updating and improving the program. Pros ACT saves me time and increases my productivity by having all my information for clients, and the tools to help, in one, easily navigable pkace. Cons I can't honestly think of anything that I don't like. I have been using it for 15+ years with little to no issues, and when I do have a problem, customer service is always helpful and friendly. Review Source Response from Act! May 5, 2026 Marc, 15-plus years with virtually no complaints; that might be the ultimate endorsement! We love that Act! is saving you time and keeping everything in one place for your clients. Thank you for the kind words about our support team as well. We're glad to have you with us and look forward to the next 15! BR Barbie R. Office Manager Law Practice Used the software for: 2+ years ### "Virtual Rolodex " April 21, 2026 5.0 We have been using ACT for over 20 years and we absolutely love the efficiency the program offers. Also, the support team is first class! Pros I love being able to have all my contacts and information about my contacts all in one app. I also love that it is connected with outlook which makes sending emails that much easier. Cons We do not have anything negative to say about the program. It does exactly what it supposed to do. We love it! Review Source Response from Act! April 24, 2026 Barbie, "20+ years and still loving it" makes our day! We're so glad it delivers for your law practice every day. Thank you for the kind words about our support team as well. We appreciate you and your review! DM Daniel M. President Construction Used the software for: 2+ years ### "Experiences!" April 30, 2026 4.0 We have been using ACT since 2002, and it has been great for our business! We now have 14,000 contacts that would unmanageable before using the software! Pros Ease of use for contact management! Customer support through ACT and not by outside companies has been great! Cons We are being slowly pushed into a cloud service that does not integrate well with how we store documents. Review Source Response from Act! May 5, 2026 Daniel, wow! since 2002 and 14,000 contacts strong- that's an amazing journey! We're so glad Act! has helped you manage what would otherwise be an overwhelming database. Regarding moving to the cloud, we are proud of our flexible deployment options and offer our on-premises solution for businesses that work that way. If you have any questions, please reach out to our team. Thank you for your incredible loyalty! CB Cindy B. President Executive Office Used the software for: 2+ years ### "ACT— builds and keeps relationships!" April 23, 2026 5.0 I have been using ACT since 2008 and I highly recommend this software program to others! It is the foundation for my business success! Pros Database Mgt! Everyone is at my fingertips. So important to keep in touch and follow through to gain and build relationships. Cons Sometimes product updates take a while to implement. However, ACT staff is always ready and willing to help. Review Source Response from Act! April 27, 2026 Cindy, "the foundation for my business success" - we love hearing that! Thank you for 17-plus years of trust and for recommending Act! to others. We hear your patience on updates and want you to know our team genuinely values customers like you. Here's to many more years of great relationships! BD Bob D. Owner Architecture & Planning Used the software for: 2+ years ### "Owner/sales manager" May 8, 2026 3.0 Had for over 20 year the last 3 have been miserable! I think my previous comments explain my overall experience Pros The history we are able to save was valuable and we resisted making a switch but now I believe we will have to switch. I wanted to control my history now we will likely loss it when we switchn Cons Newest updates, support, I ended up having to hire a company to try to help us fix things. Mail merge, stopped working because of updates,... Review Source Response from Act! May 13, 2026 We appreciate your feedback, Bob and would love to assist you and address your issues if you're willing to give us a call at 866-873-2006 or submit a ticket for support at: https://www.act.com/submit-a-ticket/. JF Jackson F. Sales Rep Marketing and Advertising Used the software for: 2+ years ### "Displeased with Act!" February 9, 2026 2.0 Not Great. I had a hard time with customer support anytime I needed help. Usually waited on hold for over an hour. Pros I liked that it keeps all the records in the same place, but the data was not very organized. I did not care for it. Cons I did not like Act Remote database version. It was very slow and archaic. It was hard to use and would freeze all the time. Review Source Response from Act! February 18, 2026 Thank you, Jackson, for taking the time to share this. We value your feedback! It sounds as though you were using an older version of Act! and we hope you'll find this webpage that describes our recent offerings helpful: https://www.act.com/whats-new/ PR Paul R. sales manager Printing Used the software for: 1-2 years ### "Beyond Happy" May 5, 2026 5.0 The productivity and efficiency has freed up time to focus on getting more customers and service my current customers to another level. I would rate a 10 out of 10 Pros The value for the money is priceless. The ability to keep track of calls, quotes, and emails is a game changer. Cons Sometimes the phone connection is a little hard to hear and the screen were you need to add new contacts can be difficult. Review Source Response from Act! May 11, 2026 We are happy to hear that ACt! is helping you efficiently track your calls, quotes, and emails and improving your productivity, Paul. We appreciate your review! MT Mike T. Vistage Chair Management Consulting Used the software for: 1-2 years ### "Good but not Great" April 28, 2026 3.0 Good. I do like the ease of use and all the data. I just feel like I spend too much time waiting for a screen change. Pros Ease of use and combined Database/calendar format. I have used ACT for about 30 years now. So I have grown accustomed to its look and feel. Cons Slow response. Difficult to read calendar. Format of Customer records. From set up to moving from calendar to contacts. Too slow. I feel like I am sitting forever and often go to other tasks during wait. Review Source Response from Act! April 30, 2026 The slow response times you're describing, Mike, especially when moving between the calendar and contacts are not the experience Act! should be delivering, and we want to see how we can resolve this for you. Please reach out to our support team so we can work with you directly to identify what's causing the lag and get it resolved. Similar Products Featured ## Related categories [CRM](https://www.capterra.com/customer-relationship-management-software/)[Sales Force Automation](https://www.capterra.com/sales-force-automation-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.