---
title: "Clickatell Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Clickatell Software - reviews, pricing plans, popular comparisons to other Customer Communications Management products and more."
source_url: "https://www.capterra.com/p/175976/Clickatell-Touch/"
page_type: "product"
language: "en"
---

# 

 Clickatell Software Review 2026: Features, Integrations, Pros & Cons

Last updated on August 26, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Clickatell

## What is Clickatell?

Clickatell is a pioneer in mobile messaging and Chat Commerce innovations. The Clickatell Chat Commerce Platform enables brands to connect, interact and transact with consumers by providing innovative, intuitive conversational commerce journeys through the convenience of messaging, securely and at scale. Global brands use Clickatell’s trusted Chat Commerce Platform to reduce costs while maximizing value and elevating customer experiences across all stages of the consumer lifecycle.

## What is Clickatell used for?

[Customer Communications Management](https://www.capterra.com/customer-communications-management-software/)[Customer Engagement](https://www.capterra.com/customer-engagement-software/)[SMS Marketing](https://www.capterra.com/sms-marketing-software/)

Top alternative

Featured

Overall rating

Based on 15 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

### Starting price

Free trial available

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Our "Best of" badge program showcases products with the highest ratings...

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Do you work for Clickatell?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.clickatell.com&name=Clickatell)

## Clickatell Overview

Updated August 2026

AI summary

Clickatell enables organizations of all sizes to manage customer engagement and communications through SMS, live chat, chatbots, and multi-channel messaging on a cloud-based platform. Key features include customer history, workflow management, reporting, and integrations, with options for alerts, automated routing, and social media connectivity, supporting coordinated customer service and outreach across channels.

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Clickatell

4.3 (15)

VS.

[4.7 (1,788)](https://www.capterra.com/p/102188/LiveAgent/reviews/)

Starting Price

Contact vendor

Starting Price

$15

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.3 (15)

Ease Of Use

4.6 (1,768)

Value For Money

4.1 (14)

Value For Money

4.6 (1,518)

Customer Service

4.2 (13)

Customer Service

4.7 (1,537)

## Clickatell alternatives

[4.4 (4,090)](https://www.capterra.com/p/164283/Zendesk/reviews/)

Starting price

$115.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

89%

of reviewers

rated it above 4 stars

[4.2 (1,003)](https://www.capterra.com/p/113540/Bitrix24/reviews/)

Starting price

$69.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

82%

of reviewers

rated it above 4 stars

[4.5 (3,471)](https://www.capterra.com/p/124981/Freshdesk/reviews/)

Starting price

$19.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[4.7 (705)](https://www.capterra.com/p/152997/BirdEye/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/175976/Clickatell-Touch/alternatives/)

## FAQs about Clickatell

Overview

### Which roles and teams benefit most from Clickatell?

Clickatell is most used by IT leaders, developers, and service operations teams that need reliable messaging infrastructure and system integrations. Executives and business owners use it to support customer communication strategy, while account, HR, and program management roles rely on it for timely notifications, service updates, and workflow coordination.

Answer based on 15 reviews

Overview

### What company size and industries is Clickatell built for?

Clickatell is built for banks, airlines, telcos, utilities, and insurance providers, while reviewer data shows strongest adoption among small businesses at 60% and Education Management at 20%. It also serves enterprises at 27% and midsize firms at 13%, with additional use in Retail and Information Technology and Services, each at 13%.

Answer based on 15 reviews

Features and Usability

### What are the key features of Clickatell?

Clickatell offers 2-way messaging, SMS messaging, live chat, chatbot, and multi-channel communication across chat and social channels. It also includes automated routing, alerts and notifications, access controls and permissions, customer history, transcripts, analytics, and workflow management for customer engagement and support.

Getting Started and Support

### What training and onboarding options does Clickatell offer?

Clickatell provides documentation and videos to help teams get started. Documentation gives written reference material for setup and ongoing use, while videos offer visual walkthroughs that users can follow at their own pace.

Getting Started and Support

### What customer support options does Clickatell offer?

Clickatell provides email/help desk, FAQ/forum, a knowledge base, phone support, 24/7 live rep, and chat. No reviewer feedback is available here to describe response times, helpfulness, or common frustrations, so support experience cannot be assessed from user sentiment in this catalog data.

## Features

AI summary

Based on 4,339 Customer Communications Management reviews

Capterra data shows that buyers of Customer Communications Management rank the following features as their top priorities:

-   **SMS Messaging** (**57%** of reviewers rated this feature as critical)
-   **Chat/Messaging** (**42%**)
-   **Multi-Channel Communication** (**33%**)

Clickatell supports all three features that reviewers rate highest: **SMS Messaging**, **Chat/Messaging**, and **Multi-Channel Communication**. Together, these capabilities help businesses manage customer conversations across channels, respond faster through chat and text, and maintain more consistent communication, allowing teams to improve service quality and keep outreach organized.

SMS Messaging

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Send messages via SMS

Multi-Channel Communication

5.0 (2)

150.00% of 2 reviewers that rated this feature as important or highly important

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Alerts/Escalation

3.7 (3)

66.67% of 3 reviewers that rated this feature as important or highly important

System alerts about the need to escalate an issue or request

Knowledge Base Management

4.5 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support

Reporting/Analytics

4.5 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Workflow Management

5.0 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Create, design and manage workflows for repetitive tasks

Clickatell 50 features

### All Features
- 2-Way Messaging: Send and receive text messages to communicate with clients or prospects in real-time
- Access Controls/Permissions: Define levels of authorization for access to specific files or systems
- Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities
- Activity Tracking: Track and document all activities across devices, networks, and other systems
- Alerts/Escalation: System alerts about the need to escalate an issue or request
- Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
- API: Application programming interface that allows for integration with other systems/databases
- Automated Routing: Tickets are automatically assigned to specific agents based on predefined rules
- Autoresponders: Create and automatically send premade copy in response to customer messages
- Campaign Segmentation: Group campaigns by project, client, or campaign for better management.
- Canned Responses: Shortcuts for inputting frequently used messages
- Chat/Messaging: Communicate using direct chat or messages within the system
- Chatbot: AI-based platform which conducts a conversation via auditory or textual methods
- Configurable Workflow: Configure existing workflows to meet your organization's needs
- Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc.
- Customer Engagement: Initiate interactions with customers by proactively starting conversations or providing informational content
- Customer History: Access previous interactions or concerns to maintain customer relationships
- Customizable Branding: Add customized logos and colors to align with company branding
- Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components
- Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product
- File Sharing: Public or private sharing of digital files such as documents, audio/video, images, and more
- Geotargeting: Geographic location of visitors determines behavior of the software
- Knowledge Base Management: Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support
- Live Chat: Ability to chat online in real time
- Mobile Access: Access software remotely via mobile devices
- Mobile Keywords: Unique word that contains letters or numbers that identifies specific campaigns
- Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.
- Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
- Personalization: Adjust communications based on previous interactions or personal preferences
- Pre-Configured Bot: Existing bot models for AI-based tools commonly used for auditory and textual conversation methods
- Proactive Chat: Copy on the page or chat window encouraging the user to engage with the chat option
- Real-Time Analytics: Analyze and gain insights into data in real-time
- Real-time Consumer-facing Chat: Engage in direct, instant messaging with consumers
- Real-Time Data: Receive data and information in real time
- Real-Time Monitoring: Active monitoring of systems, applications, or networks
- Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs
- Real-Time Reporting: Active reporting of data and metrics
- Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
- Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data
- Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria
- Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral
- Shortcodes: Short phone numbers that used to opt-in to SMS campaigns
- SMS Messaging: Send messages via SMS
- Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
- Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes
- Third-Party Integrations: Set up connections to third-party platforms to improve business processes
- Transcripts/Chat History: View messages sent by both parties during the chat conversation
- Transfers/Routing: Transfer queries and organize messages between agents
- Widgets: An extended application or connector that enables users to perform additional services with their current set of tools
- Workflow Management: Create, design and manage workflows for repetitive tasks

---

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Features

4.4 (15)

4.4

Based on 15 reviews

## Pricing

Value for money

4.1 (14)

### Starting price

Free trial available

Value for money

4.1 (14)

4.1

Based on 14 reviews

Connect with a Capterra advisor for a free 15-minute consultation

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## Support, customer service and training options

Customer Service

4.2 (13)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.2 (13)

4.2

Based on 13 reviews

## User reviews

Overall rating

4.3

Based on 15 reviews

Filter by rating

5(10)

4(2)

3(2)

2(0)

1(1)

Mentioned topic

Sorted by most recent

KL

Kristy L.

Owner

Retail

### "Useless support system, can't call, only email and they don't offer any help. "

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

December 9, 2022

I would never recommend Clickatell to anyone. What is the point of using a text messaging service where your customers don't receive the text messgae and support won't offer any help??

Pros

Do not use Clickatell, their support system is RUBBISH! Our system has not been working correctly for 5 days and support is only via email and USELESS

Cons

We are being charged for text messages that our customers aren't receiving.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

LM

Liz M.

Human Resources

Non-Profit Organization Management

### "Provided by CMS "

3.0

Overall Rating

3.0

3.0

Ease of Use

2.0

2.0

Features

3.0

3.0

Customer Service

2.0

2.0

Likelihood to Recommend

5/10

July 1, 2022

Pros

I like the outcome provided by click-a tell. It makes communication to church family simple fast and easy

Cons

Click a tell is what is provided by the CMS. It was hard to set up, difficult to communicate as it’s US & the platform hard to navigate But … it has improved of late with some of those things

Reasons for choosing Clickatell

It was provided by cms

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

NG

Nigel G.

Programme Management Office Manager

Government Administration

### "Effective customer engagement"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

November 17, 2021

Same day communication with customers by either text or email.

Pros

Same day response; effective delivery; useful reports and monitoring; choice of email or text messaging.

Cons

There are a small number of failed messages; there is limited detail about the reasons for this.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

Kobus S.

Head: Service Operations

Information Technology and Services

### "Easy to use and Integrate"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 17, 2021

Pros

It is easy to use and integrate especially for our international customer

Cons

There are no disadvantages to use this platform

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

CH

Chris H.

CPO

Education Management

### "Feedback"

3.0

Overall Rating

3.0

3.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

3.0

3.0

Likelihood to Recommend

5/10

November 3, 2021

Adequate

Pros

Autopayments make the work easy. Autofilling make the use not run out of credits.

Cons

Poor UI/UX for payments and management of seeing reports and usage.

Alternatives considered

[SendGrid](https://www.capterra.com/p/204113/SendGrid/)

Reasons for choosing Clickatell

We are considering switching to SendGrid.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

DS

Derick S.

Programmer

Computer Software

### "Whatsapp is now the default communication tool in Africa. Replacing SMS"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 20, 2021

Served my wel. Exceptionally well

Pros

Ease of implementing SMS API in my customized software suites

Cons

The SMS API served me well for nearly 17 years now. The SMS price stayed constant at the same price as for 17 years now. However MTC (98% market share) have reduced their local SMS rates drastically to retain some revenue stream from SMS infrastructure as alternative of WHATSAPP replacing Voice and SMS text. However Clickatells WHATSAPP tariffs is 3 times more expensive than Clickatell's standard SMS rates. Making it an inhabitable pricey alternative for dying SMS. Please reconsidder pricing for WHATSAPP in Africa (namibia included) same as South Africa.

Reasons for choosing Clickatell

At the time it was more cost efficient and profitable service. Not any more.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

AP

Adrian P.

Service Delivery Manager

Telecommunications

### "WhatsApp trial"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

7/10

September 2, 2021

Pros

Easy integration. Easy to use portal especially the Touch Flow software. I enjoyed working with Touch Flow the most.

Cons

The WhatsApp number process with Facebook !

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

HM

Happy M.

IT Specialist

Education Management

### "Excellent"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

September 2, 2021

Clickatell is such an excellent service provider

Pros

Its very easy to use AND will always recommend it to other business users

Cons

Nothing that I did not like about software

Reasons for choosing Clickatell

System compatibilities and API configuration constraints

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

ER

Erin R.

Account Manager

Marketing and Advertising

### "Easy to Use Platform"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 30, 2021

Pros

Clickatell is a great value for our customers. Their customer service is wonderful and they are great about keeping us updated with any new changes

Cons

The portal is great for users who were previously set up, I have to use someone else's login to view our account - for some reason, it is not easy to set up my own

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

DG

David G.

CEO

Information Technology and Services

### "Fintech Review"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

August 30, 2021

Excellent. Good feedback and support when required

Pros

Offers a new way of extending Payment services to customers

Cons

Documentation on how to use the various services

Reasons for choosing Clickatell

Local South African Support

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

[View all Reviews](https://www.capterra.com/p/175976/Clickatell-Touch/reviews/)

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