Who Uses This Software?

Unless caters to B2B and B2C companies that want to take Conversion Optimization to the next level.


Average Ratings

43 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    $449.00/month
    See pricing details
  • Pricing Details
    14-day trial.
  • Free Demo
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    Online

Vendor Details

  • Unless
  • unless.com/
  • Founded 2016
  • Netherlands

About Unless

With Unless.com, you can personalize not just landing pages but your entire website. By tapping into visitor-specific data, you can go beyond A/B testing and focus your optimization efforts on high-value audiences or individuals. Integrate Unless with your email tool, your CRM, or your remarketing solution and personalize across multiple channels - website, email, and paid. Over 7,000 customers have increased conversions and revenue using Unless.


Unless Features

  • A/B Testing
  • Abandoned Cart Saver
  • Account Based Marketing
  • Behavioral Targeting
  • Campaign Segmentation
  • Content Analytics
  • Contextual Targeting
  • Customer Profiles
  • Experience Management
  • Recommendation Engine
  • Website Personalization

Unless Reviews Recently Reviewed!


Capterra loader

This Software Is Going Places! :-)

Aug 23, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Overall, really happy I got this tool at my disposal and their support team is really nice - they all know me by name :)

Cons: It takes some effort to set up meaningful personalizations. That's not necessarily a criticism of Unless but not everything you try, will have an impact on your KPIs. In that sense, it's a lot like A/B testing (start with a hypothesis and see how your visitors respond).

Overall: I've been using Unless for quite some time now and there's always more to discover! I'm a fan of their "dynamic content" feature (though there's room for improvement). With dynamic content, I can add small, crucial pieces of information (e.g. add the visitor's job title to the headline) and instantly make the page more relevant for each viewer. You can also use it in combination with emails (= inject user data from your email automation tool or CRM), personalize for different traffic channels, user behavior. It's really powerful.

Capterra loader

Easy way to create symmetry between website and ad campaigns

Aug 07, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: After installing the script in seconds, I created a personalised version of our landing page and made it directly visible for visitors entering through an ad campaign. The visual editor was easy, you can make changes to the website without coding and the audience builder is an easy way to segment visitors. The Unless support was always ready to assist, and helped me to make take advantage of all the available parameters to build audiences with.

Cons: Taking full advantage of the platform requires some time and effort,

Overall: Unless saves me a lot of time. I run many ads and I can't create a separate landing page for each (that would take too much time and become hard to manage). However, generic landing pages mean a suboptimal experience for my visitors, especially the ones who arrive through a Google Search query. Unless helps me solve this issue. Now, I only need a few landing pages and I can dynamically change the content based on the ad someone clicked on. This has lowered bounce rate, increased time-on-page so overall, it improves the performance of ad campaigns.

I hope to use Unless for more complex personalizations in the future.

I used Unless on several clients' websites - great tool for getting conversions up quickly.

Jul 17, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I'm a freelancer and I use Unless to optimize clients' websites for different audiences (or different lifecycle stages). Before, I used Google Optimize and ran A/B tests but now Unless has become my secret CRO weapon. I can optimize much faster and I fail less - really important if you're in freelancing.

- Their support team is fast and super knowledgeable.

- No week-long prep needed. I can start with "simple" personalizations immediately, test what works, and create new use cases as I go.

- It's affordable. I tried Optimizely, Google Optimize, several WP plugins, and Unless. Unless has the best quality/price ration. By far.

- My clients get a preview. I don't know much about the tech behind it but you can actually personalize a website in Unless without having to install their script first. I can show the client what I have in mind before even getting access to the website.

Cons: Personalization has quite a steep learning curve so you might get overwhelmed by all the possibilities Unless gives you. Start with a simple use case to get the hang of it.

Overall: - happy clients

- time saver

- conversion lifts of 16-38% (depending on the project)

Capterra loader

Saves a lot of work and earns you money

Sep 05, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Instead of generating a lot of different highly targeted landing pages you only generate one, which becomes highly targeted through the options of Unless.

So for example instead of having the sentence "Available in your city" on a website Unless is able to replace "city" by the city of the person which visits that page in that moment. This person than reads "Available in New York".

Another example: Among 30+ other options Unless "knows" the current time and time zone of the website visitors location and instead of a general "Hi!" may "write": "Good evening", "Good morning" and so on.

One "Unless landing page" could easily replace hundreds or even thousands of "normal" pages. That seems to be almost unbelievable, but true.

Guess what a time saver that is. No more debugging on hundreds of pages. You just optimize ONE SINGLE page (or even more, if you want to).

Cons: You should know about the basics of UTM and it takes a while untill you are ready to generate one flexible / highly personalized site. But after you have climbed that mountain you will reach a breathtaking landscape. ;-)

Overall: I used to have thousands of different landing pages (yes, thousands. I used to use a program I developed to generate me personalized / individualized landing pages. But now those times are gone. One Unless page replaces uncountable other pages.

Did I say that is a huge, huge time saver? And not to forget about the rising conversion rates, and, and, and ... ;-)

Improve Your Conversion Rate Through Personalization Such As Dynamic Keyword Insertion

Nov 01, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Having more granular visitor targeting techniques has become increasingly important. Unless allows you to segment your audience and show different messages to different segments. You can also split test and track the results of each one of your personalizations.

Some people say that there is a little bit of a learning curve. I look at it this way:

* using Unless teaches you some mandatory skills - how to identify your audiences and how to segment them

* you don't have to use everything at once. You can start with a simple personalization such as dynamic keyword insertion for PPC ads (that is what I did) and keep on building as time passes

* support is helpful and friendly. This is an absolute must for any type of software that you are serious about. Without good support, you are dead in the water after the very first bump in the road.

Cons: Well, I would've liked to have discovered it sooner ;)

Overall: Unless helps me with CRO, personalisation & running split tests on my landing pages.

Capterra loader

Whatever personalization you can think of - Unless can do it

Aug 15, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: With a little creativity and understanding of your user personas (aka audiences), Unless can help you deliver great results. Dynamically changing your content based on who's viewing it, can make a huge difference in user experience.

Cons: If you come up with really unique personalization ideas, you might not be able to set them up without a little help. But the Unless team is always very quick help out. I was able to personalize a website for windsurfing based on the current wind-speed at the visitors location. They wrote a few lines of code for me and it worked like a charm!

Overall: I've seen the tool evolve from a basic personalization engine into a solution that is getting more and more powerful with every feature update. The only thing that is keeping me from using it more is probably time - So many personalization ideas, so little time!

Capterra loader

Heres What You Should Do For Your Unless.

Dec 31, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Unless is unique, never before have I seen this functionality offered. Those not familliar with what Unless offers, I suggest, try it!. It is extremely versatile. What I like most is the constant development and improvements made by a very dedicated team of enthousiastics skilled professianals. About the software, personalizing my content to a specic audience based on differert variables, wow, just wow.

Cons: There is a learning curve, which is obviously to be expected with any new software, however, initiatlly the user interface, to my liking was not that logical. It really took me way to much time and I left the software for what it was, not using the full potetial for sure. But I had some working Unless implementations, so that was ok.

Overall: I had some working Unless implementations. But had the, for me too complicated user interface, in mind, and was not really looking forward to going back into the software. This was around the time when, the before mentioned team, started to send out emalings invinting people to join webinars to get instruction. But most of all they listened well to user feedback and made some significant changes to the user interface and user experience. And I thank them for that. So, I am back in Unless iplementing more greatness in my online presence. So what you should do, take time to get to know the software and trust the team to make it even better. Unless, much recommended!

Easy Setup for Customized Referral Pages

Dec 20, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: Love that we can use URL parameters for our referral partners so that we can customize out page for each of them while having a uniformed look.

Cons: We've had a few instances where the pages lost their settings or videos were duplicated 8 times on a page, but this was before any of the newest updates. We've not had any issues since then.

Overall: Love being able to have customized pages for a more personal touch. Would love to take time to dig in a bit more to utilize Unless to it's full potential, but for now it solves an issue we were struggling with.

Capterra loader

Stick with it and you may find gold

Nov 02, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I am using Unless to dynamically personalize the landing page headlines for dynamic Google Ads. This is probably one of the most simple uses of this software but it does exactly what it says on the tin.

Although I have not tried every functionality on offer, I can see how I will find ways to use their clever marketing hooks and I expect to do so more often over the next few months.

Cons: I did not find Unless easy to use in the beginning. One problem was that a tiny bit of the tutorial I was following was either not updated or not correct. Customer Service was extremely patient with me, but I think it would have taken less time to achieve the result I was after if the tutorial had been accurate in the first place.

Overall: I am satisfied with my experience with Unless. They are a young dynamic company and I see that they have many new ideas in the pipeline. I will stick with them and let them show me how to incorporate more personalization into my marketing.

Tailor your website to each person you send there

Dec 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Excellent level of personalisation. You can install the script very quickly, and then set up variables that change depending on the person you send to your website. It offers a fantastic level of customisation.

Cons: Just a bit of a learning curve in order to get the full value out of it. But that's to be expected.

Overall: Love it. You really need to see it in action to really appreciate just how powerful it is.

Great Product

Dec 27, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This product helps you create segments for your marketing efforts.

This is a key factor of any marketing program, and with Unless you can organize your CTA's do reach certain people or execute certain customer journeys.

Its a great tool for decision tree marketing and showing custom content to segments.

Cons: It could be a little easier to setup, but once I got the hang of it, it was easy.

Overall: Overall, this allows me to segment what people from my list see on my website. I don't have to create a duplicate page either. I can show different content to different people & its all done with a WYSIWYG editor.

Unless at best...

Jan 11, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Its a great way of testing certain landing pages. I love that I can use this creatively in my marketing when trying different funnels.

Cons: I have some limitations but those are only understandable.

Easy to learn, flexible to use in different use cases.

Dec 13, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Unless is great for improving the landing page experience. Instead of creating dozens (if not hundreds) of pages for a marketing campaign, you just set up one and use Unless to dynamically mirror each ad's content on the landing page. That saves a lot of time creating and maintaining landing pages.

Cons: You can't install the Unless script using Google Tag Manager. For some, that's an issue since it means you have to wait for developers to put the script in. That takes time and requires some coordination. Except that you have a WordPress website, then you can use their plugin.

Overall: Like with any Conversion Rate Optimization (CRO) tool, there's a learning curve but if you stick with it, you'll see some good results in short amount of time. To get started, I can recommend the add-ons feature - it's like OptinMonster's Onsite Retargeting but more flexible due to the amount of targeting options.

Capterra loader

Useful tool for creating funnels without building new pages within your website.

Feb 04, 2019
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Love the customization features; allows me to change the messaging throughout our website based on the visitor's location.

Being able to show different messages to visitors based on what they've done has helped us to create a more effective website with out redesigning it.

Cons: You have to know what you're doing and how you want to structure your "funnel." There aren't any premade "recipes" that you could use as templates to get started but that is not needed.

Overall: Unless has helped us turn our generic home page to a more personalized one. We also plan to test this out within our web app.

Capterra loader

Great Concept!

Dec 20, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: I love the idea of Unless. I had another program that did similar things but was tied into another system. Nice to be away from that.

Cons: The downside to Unless for me is that I just have not had the time to fully develop and realize the potential.

Innovative Product That could change everything

Mar 25, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Unless gives you the ability to essentially make everything you do a funnel within itselfm leading to dynamic personalized experiences

Cons: Nothing so far, it is pretty easy to understand. It would be nice to have a community to see examples of how others are using it or more guided learning

Quick and Easy Platform

Dec 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Simple The Best, Clean GUI, Easy to use and Give some elastic welcoming customer

Cons: Not many sample videos of the occasionally setting sometime no idea what can we adapt them to use in variety aspects

Overall: Thanks unless team for your hardworking there

Great for easy website updates

Dec 30, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It's really easy to use for website updates and personalization!

Cons: I'm still learning all the functionality, but so far, no complaints!

Overall: It's still new to me, but I'm excited to see how this will work with my ads sending traffic to my website!

Capterra loader

Personalized User Experiences For Better Conversions

Dec 20, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Works within any platform and does not require setting up multiple landing page versions. Audience building is easy and they provide sample templates to get you started.

Cons: Can be a bit confusing when first trying to implement, you really need to have a clear idea of who your audiences are and what you will be testing.

Overall: Great tool for conversion optimization and relatvely easy to use once you get the hang of it.

Great app

Feb 08, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: amazing audience analysis

amazing presentation of all the data

Cons: could be a little more responsive

a little bit confusing at the start to figure out the interface

Capterra loader

Unless is becoming a powerhouse

Dec 20, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Ability to personalise a website based on defined audiences and user behaviour, as well as 1 to 1 personalisation. And all this at a great price.

Cons: Not so much the software as the whole personalisation premise, how to beat utilise it to increase conversions and improve UX?

Overall: The support team are fantastic and the company is very forward thinking with a can-do attitude.

Great way to create personalizations.

Nov 28, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The entire suite is very well thought out. Personalization can be a real pain in the *ss to set up. I like the way they work.

Cons: I wish I could implement it through Google Tag Manager, but I understand it needs to load first (to prevent the dreaded 'white flash' other product can show). That can be a bit of a hassle for some projects. Thank god they have a WordPress plugin.

Overall: Very fast response time, great people.

Capterra loader

Website personalization for page visitors

Mar 12, 2019
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 6.0/10 Not
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Pros: Unless makes easy to personalize the content in a website for different visitors based on options like location, language and more.

Welcome messages, call to actions, special offers, landing pages can be made to change for each visitor individually.

Cons: The process is not straightforward. There are numerous variables to be taken into account that makes it a rather big task to finish the project.

Awesome tool to personalize landing pages

Dec 21, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: I found it easy to setup and the script can be installed on your website in seconds. Creating a custom landing page with the editor is easy. I love how the audience builder allows you to segment and save visitors.

Cons: Learning to use the software to it's full potential takes a bit of time.

Overall: Unless saves me a lot of time and money as I don't need to hire an agency to do this work for me.

Landing Pages + A/B Testings = Glorious Optimized Funnels!

Jan 01, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: A/B Testing features along with landing page builder.

Cons: More funnels types of pages templates needed.

Overall: Great experience - recommended for all types of businesses in the digital age.

Capterra loader

Magic is happening

Dec 20, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The ability to tailor the customers experience, even if it does not lead to an immediate conversion, the impression will last long.

Cons: the price point is a little high for startups who could benefit more of this awesome tool.

Overall: definitely the conversion rate and more so again the long lasting impression caused on the visitors.

Great Personalization

Dec 20, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Personalization built from UTM parameters. Pretty easy to use

Cons: I would have liked to see some sort of backend feature that allows for images to be personalized, much like Lemlist does for email.

The support staff mentioned this is theoretically possible, but it'd require me to do a bit of custom code.

looking for an alternative

Feb 17, 2019
4/5
Overall

2 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: the visitor personalisation options are quite powerful.

the UI is quite clean and nice to look at.

Cons: the integrations are not very intuitive and the support docs leave a lot to be desired.

Overall: i used it for about 3 months, but am looking for an alternative that is more user friendly.

Truly personal

Dec 20, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: We really liked how Unless gave us capabilities we were looking for. When we started a new landing page campaign, it gave us the right tools to see how our audiences interacted with it.

Cons: Is too many options a bad thing? There was a steeper learning curve to make it work than we expected.

Capterra loader

Hyper Personalization

Dec 21, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: This tool helps you take your marketing to the next level. You can change the text and images on your current website through this app - then you're able to target visitors and make their first and all future interactions with you/your business feel personal - as if you're speaking directly to them. You no longer have to make do with a generic web or landing page.

Cons: There is nothing specifically that I like least. As this is a new approach to using websites and landing pages, I'm still working out the best way to leverage this tool for my business.

Capterra loader

Great tool for any marketer

Dec 21, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Is the easiest way to customize a landing page depending of the audience that is visiting the page. It's easy to use and very reliable.

Cons: So far there is no cons, I think are going on the right direction.

Customer Service that shines with a product that delivers

Feb 07, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: Do not let the simplicity of Unless undermine its powerful function. The personalization this offers is a powerful conversion trigger and relationship builder. Any software backed by a highly responsive, supportive and speedy support team that is eager to resolve any issue with patience and grace can only be a sign of the commitment to their product and customers. Very impressive, well done!

Cons: Would be great if there were more pre-made templates for technologically challenged site owners who would find creating from scratch a problem.

Personalized approach

Dec 23, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use

Unique concept to personalize your pages

Cons: Need a little of a learning curve but once you understand how to use it the process is very easy

Overall: As a blogger in the pet industry it helps to create a better approach to dog or cat lovers

Unless is powerful, provided you know what your doing.

Mar 30, 2019
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Powerful with everything out of the box that you need it to do. Customizations to the most minute of details. Lovely dashboard.

Cons: Tricky to get started with and learning unless you have a tech background.

Capterra loader

Just excellent

Dec 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use, very usefull the code is very simple

Cons: Sometime there is a latence, the interface need som improvement

Overall: geenraly a good experience

Landing Pages

Dec 21, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The ability to personalised landing pages

Cons: Should be more intuitive for people to set up

Overall: It a platform that make your landing page more personalised.

Capterra loader

Smart Marketing Tool

Aug 29, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Unless is a sophisticated tool to create hyper-targeted websites and landing pages.

Cons: I don't have any cons for Unless at this time.

Capterra loader

Excellent Personalization Tool

Feb 13, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Great for personalizing landing pages. Good Support

Cons: A few more features like A/B testing will help.

Great app to customize your marketing for each unique client.

Dec 20, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I loved that it is easy to customize a page with drap and drop editor.

Cons: The interface can be a little more intuitive for beginners. Would love more options for customization.

Overall: Unless is a great app, recommend to everyone, but my dissapointment in the team came after they changed their pricing plans and business model and all Appsumo users (including me) were cheated I feel. From unlimited sites we got just 5 sites.

Capterra loader

Promising Personalization Software

Dec 21, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Unless lets you programmatically create personalize webpages for your website visitors by different audience segments.

Cons: There's a bit of a learning curve to get familiar with the UI and start applying the tool.

Overall: As a campaign manager for ads, this tool solves the inherent need for split testing landing pages without spending the time to hard-code them manually.

A nice tool to easily A/B test pages on your site

Dec 20, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: It's pretty easy to set up and the pricing is much more affordable than other similar solutions..

Cons: It's not as easy to set up as it could be -there's still some parts that aren't entirely intuitive. But this is very minor -overall it's much easier than hacking together something with Google's A/B testing tool.

Like Optimizely but cheaper

Nov 01, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Extremely
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Pros: It does what it says - makes it possible to personalize your website to every visitor.

Cons: There is definitely a little bit of learning curve to start using this software. Also user should know atleast basics of digital marketing's technical perspective to effectively use Unless.

Unless works

Dec 20, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Extremely
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Pros: Marketing has always been about segmentation and this tool allows you drill down and get messaging right. Split testing is great for clarity and confident decision making.

Cons: The setup can be onerous for a non-tech person

Overall: I enjoy support smart new companies that think differently.