Unless

Unless


5 / 5
10 reviews

Who Uses This Software?

Unless caters to B2B and B2C companies that want to optimize their website for different audience segments (= different target industries, user personas, or lifecycle stages).


Average Ratings

10 Reviews

  • 5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    $49.00/month
  • Pricing Details
    30-day money back guarantee.
  • Free Demo
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    Online

Vendor Details

  • Unless
  • unless.com/
  • Founded 2016
  • Netherlands

About Unless

Unless caters to companies that want to optimize their website for different audiences. By taping into visitor-specific data, you can go beyond A/B testing and focus your optimization efforts on high-value audiences or individuals. Integrate Unless with your email tool, your CRM, or your remarketing solution and personalize across multiple channels - website, email, and paid. This results in more conversions, higher revenue, and more user engagement.


Unless Features

  • A/B Testing
  • Abandoned Cart Saver
  • Account Based Marketing
  • Behavioral Targeting
  • Campaign Segmentation
  • Content Analytics
  • Contextual Targeting
  • Customer Profiles
  • Experience Management
  • Recommendation Engine
  • Website Personalization

Unless Reviews Recently Reviewed!


Capterra loader

This Software Is Going Places! :-)

Aug 23, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Overall, really happy I got this tool at my disposal and their support team is really nice - they all know me by name :)

Cons: It takes some effort to set up meaningful personalizations. That's not necessarily a criticism of Unless but not everything you try, will have an impact on your KPIs. In that sense, it's a lot like A/B testing (start with a hypothesis and see how your visitors respond).

Overall: I've been using Unless for quite some time now and there's always more to discover! I'm a fan of their "dynamic content" feature (though there's room for improvement). With dynamic content, I can add small, crucial pieces of information (e.g. add the visitor's job title to the headline) and instantly make the page more relevant for each viewer. You can also use it in combination with emails (= inject user data from your email automation tool or CRM), personalize for different traffic channels, user behavior. It's really powerful.

Capterra loader

Easy way to create symmetry between website and ad campaigns

Aug 07, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: After installing the script in seconds, I created a personalised version of our landing page and made it directly visible for visitors entering through an ad campaign. The visual editor was easy, you can make changes to the website without coding and the audience builder is an easy way to segment visitors. The Unless support was always ready to assist, and helped me to make take advantage of all the available parameters to build audiences with.

Cons: Taking full advantage of the platform requires some time and effort,

Overall: Unless saves me a lot of time. I run many ads and I can't create a separate landing page for each (that would take too much time and become hard to manage). However, generic landing pages mean a suboptimal experience for my visitors, especially the ones who arrive through a Google Search query. Unless helps me solve this issue. Now, I only need a few landing pages and I can dynamically change the content based on the ad someone clicked on. This has lowered bounce rate, increased time-on-page so overall, it improves the performance of ad campaigns.

I hope to use Unless for more complex personalizations in the future.

I used Unless on several clients' websites - great tool for getting conversions up quickly.

Jul 17, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I'm a freelancer and I use Unless to optimize clients' websites for different audiences (or different lifecycle stages). Before, I used Google Optimize and ran A/B tests but now Unless has become my secret CRO weapon. I can optimize much faster and I fail less - really important if you're in freelancing.

- Their support team is fast and super knowledgeable.

- No week-long prep needed. I can start with "simple" personalizations immediately, test what works, and create new use cases as I go.

- It's affordable. I tried Optimizely, Google Optimize, several WP plugins, and Unless. Unless has the best quality/price ration. By far.

- My clients get a preview. I don't know much about the tech behind it but you can actually personalize a website in Unless without having to install their script first. I can show the client what I have in mind before even getting access to the website.

Cons: Personalization has quite a steep learning curve so you might get overwhelmed by all the possibilities Unless gives you. Start with a simple use case to get the hang of it.

Overall: - happy clients

- time saver

- conversion lifts of 16-38% (depending on the project)

Capterra loader

Saves a lot of work and earns you money

Sep 05, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Instead of generating a lot of different highly targeted landing pages you only generate one, which becomes highly targeted through the options of Unless.

So for example instead of having the sentence "Available in your city" on a website Unless is able to replace "city" by the city of the person which visits that page in that moment. This person than reads "Available in New York".

Another example: Among 30+ other options Unless "knows" the current time and time zone of the website visitors location and instead of a general "Hi!" may "write": "Good evening", "Good morning" and so on.

One "Unless landing page" could easily replace hundreds or even thousands of "normal" pages. That seems to be almost unbelievable, but true.

Guess what a time saver that is. No more debugging on hundreds of pages. You just optimize ONE SINGLE page (or even more, if you want to).

Cons: You should know about the basics of UTM and it takes a while untill you are ready to generate one flexible / highly personalized site. But after you have climbed that mountain you will reach a breathtaking landscape. ;-)

Overall: I used to have thousands of different landing pages (yes, thousands. I used to use a program I developed to generate me personalized / individualized landing pages. But now those times are gone. One Unless page replaces uncountable other pages.

Did I say that is a huge, huge time saver? And not to forget about the rising conversion rates, and, and, and ... ;-)

Improve Your Conversion Rate Through Personalization Such As Dynamic Keyword Insertion

Nov 01, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Having more granular visitor targeting techniques has become increasingly important. Unless allows you to segment your audience and show different messages to different segments. You can also split test and track the results of each one of your personalizations.

Some people say that there is a little bit of a learning curve. I look at it this way:

* using Unless teaches you some mandatory skills - how to identify your audiences and how to segment them

* you don't have to use everything at once. You can start with a simple personalization such as dynamic keyword insertion for PPC ads (that is what I did) and keep on building as time passes

* support is helpful and friendly. This is an absolute must for any type of software that you are serious about. Without good support, you are dead in the water after the very first bump in the road.

Cons: Well, I would've liked to have discovered it sooner ;)

Overall: Unless helps me with CRO, personalisation & running split tests on my landing pages.

Capterra loader

Whatever personalization you can think of - Unless can do it

Aug 15, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: With a little creativity and understanding of your user personas (aka audiences), Unless can help you deliver great results. Dynamically changing your content based on who's viewing it, can make a huge difference in user experience.

Cons: If you come up with really unique personalization ideas, you might not be able to set them up without a little help. But the Unless team is always very quick help out. I was able to personalize a website for windsurfing based on the current wind-speed at the visitors location. They wrote a few lines of code for me and it worked like a charm!

Overall: I've seen the tool evolve from a basic personalization engine into a solution that is getting more and more powerful with every feature update. The only thing that is keeping me from using it more is probably time - So many personalization ideas, so little time!

Capterra loader

Stick with it and you may find gold

Nov 02, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I am using Unless to dynamically personalize the landing page headlines for dynamic Google Ads. This is probably one of the most simple uses of this software but it does exactly what it says on the tin.

Although I have not tried every functionality on offer, I can see how I will find ways to use their clever marketing hooks and I expect to do so more often over the next few months.

Cons: I did not find Unless easy to use in the beginning. One problem was that a tiny bit of the tutorial I was following was either not updated or not correct. Customer Service was extremely patient with me, but I think it would have taken less time to achieve the result I was after if the tutorial had been accurate in the first place.

Overall: I am satisfied with my experience with Unless. They are a young dynamic company and I see that they have many new ideas in the pipeline. I will stick with them and let them show me how to incorporate more personalization into my marketing.

Great way to create personalizations.

Nov 28, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The entire suite is very well thought out. Personalization can be a real pain in the *ss to set up. I like the way they work.

Cons: I wish I could implement it through Google Tag Manager, but I understand it needs to load first (to prevent the dreaded 'white flash' other product can show). That can be a bit of a hassle for some projects. Thank god they have a WordPress plugin.

Overall: Very fast response time, great people.

Capterra loader

Smart Marketing Tool

Aug 29, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Unless is a sophisticated tool to create hyper-targeted websites and landing pages.

Cons: I don't have any cons for Unless at this time.

Like Optimizely but cheaper

Nov 01, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It does what it says - makes it possible to personalize your website to every visitor.

Cons: There is definitely a little bit of learning curve to start using this software. Also user should know atleast basics of digital marketing's technical perspective to effectively use Unless.