Who Uses This Software?

SEOs, marketers, agencies, enterprise businesses, small and medium businesses.


Average Ratings

116 Reviews

  • 5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $99.00/month/user
  • Pricing Details
    Lite, Standard, Advanced and Agency plans offered
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
  • Support
    Online
    Business Hours

Vendor Details

  • Ahrefs
  • ahrefs.com
  • Founded 2010
  • Singapore

About Ahrefs

Ahrefs is trusted by SEOs and marketing professionals worldwide as the ultimate toolset for SEO, powered by industry-leading data. Ahrefs crawls the web, stores tons of data and makes it easily accessible via a simple user interface. The data can be used to aid keyword research, link building, content marketing and SEO strategies. Ultimately, the tool helps to accelerate the growth of organic search traffic to a website.


Ahrefs Features

  • A/B Testing
  • Auditing
  • Competitor Analysis
  • Content Management
  • Dashboard
  • Google Analytics Integration
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Revenue Management
  • User Management
  • Competitor Analysis
  • Content Management
  • Keyword Research Tools
  • Link Management
  • Performance Metrics
  • Problem Area Alerts

Ahrefs Reviews Recently Reviewed!


Capterra loader

Great competitors analysis tool

Nov 26, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The best thing about Ahfers is you will get everything related to competitors & backlink analysis. It includes few most amazing features like comprehensive backlink data, Overall organic keywords your website is ranking for, Overall organic traffic with history, Keywords explorer for detailed keywords research, Linkintersect to see which links your competitors are having and you don't, and many more.

Ahfers is also one of the most user friendly tool I have ever used, it has got everything which every digital marketers need. You can find hundreds of links opportunities by using content explorer which shows you which content is shared the most in your niche. You can reverse engineer your competitors backlink by the cocomprehensiveis of competitors backlink and acquire them.

Cons: The only thing I like the least about Ahrefs as they didn't provide any Free search trial, while few of the other similar tools will give you few serachs in a day but in Ahrefs you won't get anything for free NOT even a single search.

Overall: I am working as SEO manager in one of the top-rated Digitial Marketing agency in India and I am using Ahrefs since last 2 years now, this is one of the tools that I am using on a daily basis and I really can't leave a day without this tool. It makes my competitor's analysis work so easy, Ahrefs helps me find the best links from my competitors and I have explored what content Gap and some basic distance my client's website is having and can set the campaign accordingly.

This is the must have tool before starting SEO or content marketing campaign.

One of the best SEO tools

Oct 22, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I have used several SEO tools like Majestic, SEMRush, and others, but nothing works like Ahrefs. It is one of the most feature-rich tools out there. It is constantly updated and the team keeps on adding new features which keeps users hooked.

One of the best things about Ahrefs is that it crawls and indexes new backlinks really fast. And this speed is still improving. Compared to SEMRush, Ahrefs does a great job overall.

I mainly use it to monitor backlinks, referring domains, and rankings. In terms of rankings, it is spot on. I never had any issues with Ahrefs whatsoever.

Another amazing thing about Ahrefs is their tutorials that show users how they can use and benefit from Ahrefs different features. Besides, Ahrefs blog is one of my favorites.

Cons: 1. It is expensive and when I say expensive, I really mean it - especially if you want to get access to all the features. It is a perfect tool for SEO agencies and marketers.

2. The features and different tools aren't easily accessible or understandable to the users. They should do something about making users realize what they are missing and how they can fully use different Ahrefs tools. Training material and videos are doing a good job but they surely need to do more.

Overall: Ahrefs is one heck of a tool which is evolving. When I started using it, it had limited features and in last 2-3 years, it has evolved into a massive all-in-one SEO toolkit, which is great. If you are an agency or SEO pro and not using Ahrefs, you are not in the league.

Powerful All-in-one SEO solution

Sep 29, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ahrefs is one of the greatest SEO tool ever made. It can do a lot of things from keyword research up to content promotion. This all-in-one tool is my main weapon and it helped me gain higher rankings. Here are some of its advantages.

1. Doing keyword research is fast and accurate. Their keyword explorer tool has a lot of data to determine if the keywords are good. It shows the search volume, trend and the reliable keyword difficulty feature.

2. Accurate rank tracker. It also shows the estimated traffic that I am getting.

3. The site explorer tool. I'm using this extensively. This is what makes Ahrefs a powerful tool. I can input any URLs and it will provide me with some useful data like the keywords I am ranking, my site's backlinks and referring domains and the estimated traffic.

Cons: The pricing is somewhat expensive for beginners and to those who have limited budget. But believe me, the higher price tag is all worth it.

Overall: I use it everyday to keep track on my sites and my competitors.

Indispensable resource for a large variety of use cases

Feb 18, 2019
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ahrefs offers an absolute wealth of data and information with near infinite uses. Quickly and easily look up

Given the complexity and depth of the information available, Ahrefs is surprisingly easy for beginners to use. While it certainly takes some background knowledge to make the most of what it offers, clear, visual charts and graphs help to present data intelligently, and mouse-over explanations help to explain each feature to users. The dashboard makes it easy to monitor your most important sites.

I particularly love the comprehensive breakdown or url and domain authority, as well as the keyword explorer which not only provides data on a particular keyword but also maps related search terms and allows you to see how multiple keywords interact. Additionally, a deep dive into backlinks can provide a huge amount of information for almost every possible use-case. An incredible resource for SEO, marketing, reporting, and website management.

Given the huge amount of value offered, pricing is extremely reasonable.

Cons: For beginners, Ahrefs can certainly be intimidating, but it does a very good job of offering explanations for the uninitiated while not compromising the depth of information available to experts. Perhaps a tutorial or self education section or blog could be useful for those who start small but want to learn more.

Overall: An incredibly in-depth resource for almost everything on the web. This is a must-have tool for anyone in online marketing, SEO, or simply managing a site. Indispensable.

Capterra loader

Must have tool for SEO geeks

Oct 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Using Ahrefs with SEMRush is what it all takes to get the overall deep understanding of the SEO for the project you are working for. Ahrefs is invaluable tool when it comes to the backlinks and their tracking. Apart from having the extensive SEO capabilities (tools, features, functions, etc - which all of them works very well) this tool is my number one go when I need anything - literally anything backlink related. I cannot even imagine analyzing the competitors backlinks or certain amount of them without using Ahrefs. It's the valuable and reliable source taking its permanent place in my SEO toolbox.

Cons: Nothing really. For the things I am using this platform for - it's irreplaceable. The only thing which I have experienced to see is the search volume for the keywords that seemed quite off the real ones. Though, overall, I am very happy with what this platform can provide.

Overall: One of the best SEO tools I ever worked with

Capterra loader

Hands-down the best SEO/digital marketing tool on the market

Jul 22, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Where to start? If I could only use one tool for the rest of my marketing career, it would be Ahrefs. It can do everything, and it does everything better than all its competitors. I've built my whole SEO strategy on the back of Ahrefs.

They really seem to understand what it takes to succeed with SEO today, too. Rest of their content team create some of the best content on the web, and really show you through their videos exactly how to get the most out of Ahrefs.

Cons: I wish it didn't quickly jump to a prohibitively expensive price. It would work for most individual businesses, but agencies need at least a standard account and if you really want to get the most out of it, an advanced subscription gives you some material benefits, but I've never been able to justify the cost.

Hardly a con, though and am more than happy with what I get at that price.

Overall: I'm a 10x better SEO with Ahrefs

Powerful SEO tool with lots of functionalities!

Dec 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ahrefs is a very powerful tool that helped us to improve our organic rankings. It has lots of features and functionalities. All of them are useful and can help users and website owners to rank higher. I'm extremely impressed with the amount of data they provide. With a single click, I can see any website's data like traffic, amount of referring domains and organic keywords.

I love using their amazing SEO tools like Keyword Explorer, Site Explorer and Rank tracker. Speaking of their Rank tracker, it is accurate and updated regularly. It also shows our average position, visibility and SERP features. In my opinion, Ahrefs is a must have SEO tool for any serious SEOs and companies out there.

Cons: Their pricing is expensive and not flexible. That is their only weakness so far.

Overall: A must have SEO tool! It helped us to improve our organic traffic and rankings.

Ahrefs is a great SEO tool for every online marketers!

Nov 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I've been using Ahrefs for about two years and it keeps getting better. It helped me and my team achieved higher rankings and as a result, more clients and the ROI is pretty good. Ahrefs is a very powerful SEO tool and here are the advantages of using it.

1. Easy to use.

2. Feature-packed software.

3. It allows me to track my keywords.

4. Accurate rank tracker and backlinks analysis

5. Doing keyword research with it is amazing. It has an amazing feature that helps me to measure the competition.

6. I can see the stats of any websites quickly.

7. They have an amazing blog which can help me and my team to become better.

8. Amazing support.

9. The developers keeps on improving the software.

Cons: I do not see any disadvantages of using it. It has all the tools that we need and we love using it. It is powerful yet easy to learn.

Capterra loader

The Ultimate SEO Tool

Jun 19, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Our business wouldn't thrive without Ahrefs. We use it for content marketing planning, SEO optimization, PR link outreach, competitive analysis, in-depth keyword analysis, keyword monitoring and more. Ahrefs can give you a great overview on where your business stands in the online marketplace and has countless complex tools to help you dig into backlinks, keywords, content and more.

Cons: I wouldn't say it's great for an SEO beginner as you need a fundamental understanding of SEO and online marketing to be able to get the most out of Ahrefs. Also, Ahrefs isn't cheap, but for an agency who uses it every day, it's worth the money for us.

Overall: Allows us to perform basic and complex online marketing tasks from in-depth keyword analysis, keyword tracking, backlink analysis, site audits and more. We can also do content marketing planning using the content explorer. It's an agency's best friend.

A must-have SEO tool!

Jul 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ahrefs is an excellent SEO tool that is quick and has a lot of features. In my own opinion, it has the complete package when it comes to SEO and marketing. Doing keyword research is so easy. If I want to spy on my competitors, I just plug in their URLs and Ahrefs will quickly show their stats like backlink profiles and the keywords that they ranked. It also helps me to create a masterpiece content thru their keyword suggestions. Ahrefs is a web-based application so it is easy and light. I do not have to install or download anything.

Cons: The only downside that I can think of is its price. It is certainly not cheap, especially for individuals or beginners that do not have a big budget for SEO or marketing.

Overall: Quick and easy to use software. It has lots of useful features that will help you rank higher in any search engines.

An extremely powerful online marketing tool!

Dec 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: In my opinion, Ahrefs is the most complete tool for every online businesses. It is a must-have tool if you are serious about your SEO and online business. I am using it for more than five years and it just keeps on getting better. Their keyword database is huge! It gives me tons of related keywords that I can use as topics for my articles.

It also shows the search volume and the keyword competition. It is reliable and it helped me achieved high rankings on Google search engine. Analyzing my competition is a breeze. It shows relevant data to help me plan my strategy.

Additionally, they have an awesome blog and video series to further enhance my SEO and marketing skills.

Cons: Ahrefs is so powerful but it comes with a high price tag.

Overall: Ahrefs is my main tool for any serious SEO work.

My one stop for SEO research

Dec 06, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: You have all you need from rankings to linkbuilding analysis and keyword research. This can easily be your only tool for all of your SEO needs and even SEM research. In 2017, the team seems to have started dedicating more energy to making the tool not only functional but usable, bringing in lots of UX improvements and more visual controls and charts throughout the tool.

Cons: The connection between different parts of the tool and location of all the controls and dials is still something that could be improved. Compared to competition (like SEMrush), ahrefs is definitely superior but it could be even easier and even cleaner in some of the tools. Also, even on the first two paid plans you won't have the full list of all keywords you rank for in top 100 - first plan shows only up to the third page, second plan adds 2 more pages, which is odd, considering the abovementioned competitor lets you see all of your keywords on the standard plan.

Capterra loader

Must have tool for SEO specialist

Oct 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: - Backlinks tools. You can gather thousands of backlinks to your project or other projects. Ahrefs has a huge database with it

- PPC data. You can get all data about PPC campaigns of your competitor: keywords, ads, target pages

- Keywords planner. You can gather a lot of keywords for your niche

- Organic rankings. You checkout your keywords and rankings for them

- Top pages. You can understand which page drives most traffic to the website

Cons: - Price. You can't simply select which functions you need and pay for it accordingly. Packages can simply more then you need

Overall: This tool can do everything you need to checkout your situation with SEO and PPC for your project and also give an analysis for competitor's projects. We use this in our agency on a daily basis.

Featured packed tool!

Sep 16, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ahrefs is my main tool when it comes to SEO. It can do almost anything quickly and accurately. It has lots of useful features that can help me grow my online presence. They even updated their Ahrefs Toolbar to quickly view the metrics of any web page and it is free to use.

You can track your keywords, analyze your competitors and the software can help you improve your content big time. It is easy to come out with a plan on how to stay on top after seeing the data Ahrefs produces. It is a powerful tool and it can be your all-in-one SEO solution

Cons: Their pricing is a little higher than the competitors but you can definitely get what you pay for.

Overall: Ahrefs if my go to all-in-one SEO tool. It is powerful and easy to use.

Capterra loader

Its good and it has my country keyword database

Dec 23, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: If you have to look for niche keyword and it is not in english, then ahrefs is the place, it has the databank for my country (South East Asia Region) which is awesome. For other keyword service, sometimes you just stuck with google US or the nearest is India. Ahrefs has very large database (look the "our data page") or ask the customer support is your country supported.

Also there's keyword, backlink etc monitoring send via email.

Other than keyword database, you have organic estimation traffic, which is a hit and miss (for my website, its a miss around 2000 user) but nonetheless it is really really good for competitor analysis.

the backlink analysis also really helpful, which for my case goes back around 2014.

Cons: - Well, i paid like a year for lite edition which is very expensive for me, and it stuck like only 25 website analysis (site explore) per day (which is a bum for when you're in the zone making report), there's other limitation but it still provide a very good macro view. The keyword similarities website also sometimes suggest a very ridiculous website (my site compete with Google & Linkedin , in keyword similarities ??)

- there's no free trial, you have to pay just for the trial

Overall: Overal its a good experience, i paid the trial the have an awesome result but after that, try a month or two until you get the whole experience, dont go out pay a year.

Ahrefs is synonymous with SEO

Aug 09, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I do a lot of link building and SEO to grow our site's traffic. And there's always this one go-to tool that I have that helps me do the work easily. That's Ahrefs. For the most part, I use this monitor the links we get, to check our ranking, keywords, search for relevant content that I can get a link from, do audits and fix issues and more. It's also very user-friendly.

Cons: Well, can't really think of anything at the moment but perhaps have a better interface on the keyword explorer? That would help. Because at that specific feature, this tool is no match SEMRush. Either way, these 2 tools both have a place in my heart. I just use Ahrefs more.

One word: Powerful!

Nov 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ahrefs never failes to amaze me. It is definitely a powerful all-in-one SEO tool. It has a lot of features like Keyword Research, Domain Analysis, Content Marketing tool and Keyword Tracking. I've used all of the features and I loved it.

I can quickly input a domain and see all the useful stats like their rankings, number of backlinks, domain rating, top pages and estimated traffic. It really gives me an edge to outperform a certain website and be on top. I also loved their blog, it has lots of tutorials and strategies.

Cons: Expensive. That is the only drawback I can think of.

Overall: I loved Ahrefs. It is a powerful SEO tool.

A must-have tool for SEOs and online business owners!

Jan 21, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ahrefs is an incredibly powerful SEO tool that can help you to track and improve your website. It is the main tool in our office and it's really a wonderful piece of software. It is fast and accurate. It can detect almost all of our backlinks, keyword rankings and organic traffic. The rank/position tracker tool is very accurate and it can also show if our keywords are on Google's featured snippet.

With the help of their Keyword Explorer and Keyword Difficulty tool, we can make quality content that can rank easily on search engines. The Competitor Analysis tool is helpful to spy on our competitors and to track their performance.

Cons: I don't have any issues using it. It has lots of features and definitely the best all-in-one SEO tool today.

Capterra loader

Best Tool For Competitors Backlink Research

Nov 27, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Filtration of high quality to low quality links, dofollow and nofollow links and one link for one domain, that gives me accurate data and saves my time. Also, it shows keywords position and also search queries that ranks for any website, it is really helpful feature.

Cons: Accordingly to the price, it should show more results for keywords position in search result.

Overall: I am using Ahrefs since more than 6 years, i found it very reliable tool for every client i do SEO for. Also, it helped me so much by providing backlinks data of competitors, also their keywords with position, it helps us to determine which direction to go and where we can improve.

A top-notch SEO software!

Mar 27, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ahrefs is a powerful all-in-one SEO solution! It is the main tool on our office for SEO related work. The software is a serious tool that helps me to find more ideas, improve my website's performance, track my competitors and achieve high rankings on search engines.

Their Keyword Explorer tool is simply amazing. It helps to find more keywords and to determine if the keywords are worth the effort. The data that I can collect while using Ahrefs is outstanding!

Cons: My only gripe about Ahrefs is its high price tag. But the cost is worth it!

Feature-rich SEO tool! Ahrefs is so powerful!

Nov 09, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: In my opinion, it is one of the best SEO software. It provides an all-in-one tool for marketers. It has lots of useful and advanced tools to help marketers like myself. Keyword research is my favorite game and Ahrefs provides tons of relevant keywords every time I use it. It also helps me to write better content and to audit my websites.

Their crawlers are fast and reliable, they can detect new keywords and backlinks of my websites quickly. They have an awesome blog as well. I love reading their tutorials and ideas and they are really helpful! Support is top-notch!

Cons: The only disadvantage I can think of is it is expensive.

Overall: One of the best software for marketers and business owners.

Capterra loader

Perfect SEO tools for Blogs/Sites

Oct 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: When it comes to SEO, Ahrefs is a very good tool. You can grow your blog/site in a few months if you use Ahrefs dedicatedly. It has tons of features and some are, keyword analysis, competitors research and site overall SEO checkup. You can discover the keywords your site ranks for, you can also get to know the most active page of your blog.

Also Ahrefs help you know your competitors and keywords they rank for. It also gives you access to possible low competition keywords you can develop and rankings on.

Ahrefs is perfect for sites and blogs looking to grow. It's also cool for start-ups as its free trial account can give you a limited access to its features/services

Cons: The pricing is a big turn off. No great for start-ups wanting to increase access to functionality as you may not have the funds to increase your plan and limit to usage.

Probably the best SEO tool on the market

Feb 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's a fantastic tool for every type of SEO. From keyword research to competitor and keyword tracking, keyword alerts to website auditing, Ahrefs has you covered. They have a really great blog and social channels/ private (invite only) groups that are really helpful and help you to learn more about SEO in general and their tool. The features are ever-evolving and really tiny but important updates are always being added - they listen to their users.

Cons: It's not cheap and you really need to learn it to get real value from it but once you do you'll love it. There's little I don't like about it. A content analysis feature would be great.

Capterra loader

My Preferred Tool for Backlink Building

Jan 21, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Simple and easy to use for the beginner. I trust their DA rank score the most after the update. It feels it moves in accordance with Google changes, while MOZ has the most wild of DA rankings. I use AHREF on a daily basis and it serves it's porpuse: DA, link intelligence on my competitors, new and lost links on our sites... all reviewed extremely fast withouth having extra information from other stuff like SEMRUSH does.

Cons: Doesn't have a detox tool like SEMRUSH and no training program outside from the blog posts. I did search on Youtube and google for any training on link building.

Overall: I love it, it's simple and quick to use.

Best SEO Tool in the market, by far

Aug 06, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The title of this review says it all: I feel Ahrefs is the best SEO tool in the market. It's not so much that it has so much more functionality than Moz or SEMRush but it just feels more intuitive and looks better. The whole set up and how different functionalities work together makes a lot of of sense. I'm not much of a hardcore SEO-marketer, I mostly use Ahrefs to spy on competitors, check their traffic mix and backlinks (see what's working for them) as well as in-depth keyword research to uncover product - and market opportunities. Checking up on what people are looking for on Google is very powerful and Ahrefs is my superweapon to read the market's mind.

Cons: Probably the pricing. This baby is not cheap. Then again its competitors aren't really cheaper and you do get a lot of value for your money, if you know how to leverage the information the application hands you. To that purpose, Ahrefs has a great content to guide the way.

Best SEO Tool by far

Feb 15, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: They have the biggest KW data base on the market, constantly updating They are really fast crawnling the internet The Contet Explorer is a really good tool for content marketers Their link crawling time is faster and their link data size is better than majestic and so much faster and better than moz

Cons: Even what you get totally worth it at the end of the day the tool is quite expensive. Even so the Lite plan could be good for a starter.

Capterra loader

A perfect website analysis platform for Digital Marketers

Dec 14, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Ahrefs helps me in knowing my competitors very well. I can understand about new websites for SEO practices and the best part about this Software is Keyword Analysis.

Cons: As such there is nothing that I dislike about ahrefs. It's just that some prior knowledge is required to use it.

Overall: We took the paid version of ahrefs and it is really helping me out in knowing my competitors as well as the content explorer helps me in knowing the current trends for my further content strategies.

Invaluable tool for linkbuilders

Dec 18, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This is one of the strongest SEO tools out there. I rely on their backlink checker daily and they are constantly updating their index of newly seen backlinks. The site explorer monitors millions of keywords so any search is going to return some great relevant results.

Cons: It would be nice if there were alerts for specific anchor text on specified domains.

Overall: Have been using this tool full time since 2015 and couldn't do business without it.

Capterra loader

Must have tool for every specialist in marketing sphere.

Jun 26, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Of course this tool more useful for SEO specialist, but thanks to the user-friendly interface, this tool can be mastered by anyone in the team. Ahrefs show information about your website(organic traffic, backlinks, domain, top pages) and the same information about your competitors. Ideal for marketing analysis, in particular, organic traffic.

There are irreplaceable functions such as "TOP PAGES" and backlink analysis. From the beautiful design of the tool you do not get tired, also there are good analytical dashboards.

Cons: If you do not connect google analytics then the data is not entirely reliable and the price is certainly quite expensive

Overall: qualitative analytics

marketing research on competitors

analytics for positions in Google

analysis of dynamics of organic traffic

website analysis

Absolutely Love this tool

Sep 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Oh my gosh, where do I start. This tool is so far ahead of its competition. It has the deepest backlink database, largest keyword database and most badass SEO blog. I use it every single day!

Cons: A minor issue with them is that ahrefs is that they revise how they calculate domain rating frequently which causes a problem comparing the site metrics.

Overall: I love this tool. It is so feature rich that I don't find myself using any other SEO tool!

Capterra loader

By Far the Best Backlink Database on the Web!

Aug 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I use Ahrefs on a daily basis to analyze backlinks, research competitors, and do keyword research. Ahrefs is a tool I can't live without to improve SEO on my website. I've tried a lot of similar tools and Ahrefs' data is by far the best.

Cons: Ahrefs is definitely price, but most backlink database tools are.

Overall: Ahrefs is expensive but if you know how to use the tool correctly, it easily pays for itself in the data you can't get anywhere else.

Ahrefs helped us to achieve good organic ranking

Dec 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: - Quality SEO software

- Great back link analysis

- Suggestion of how many quality back links needed to rank

- Easy keywords rank checker with previous historical data

- Very good keywords explorer along with questions on specific keywords which one can write an answer

- Email notifications for keywords movements and new keywords

- Website health check is very very good

Cons: The cost : For small merchants like us they should have separate plan.

Overall: We have been using this software for our SEO planning and found this tool really helpful to do back link analysis of our own site and as well as that of our competitors. We can filter the back links based on DA and many more parameters. We have fixed many of our website issues with the help of website health checker tool.

Worth every penny!! A very powerful SEO tool.

Oct 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Whether for my own site or my client's website, Ahrefs is my main SEO software. I'm a Web Developer but developed interest in SEO three years ago. Ahrefs is easy to use and it has improved a lot since the first time I used it. Tracking keywords are very accurate and it shows monthly search volume. Doing keyword research is actually easy.

What I liked most about Ahrefs is their Site Explorer feature. It has a lot of SEO data that I need in order to achieve higher rankings and what my competitors are doing.

Cons: I have a budget for a monthly subscription, so for me, there are no real disadvantages using Ahrefs. But for someone who has a limited budget, he may find that the price is quite high.

Capterra loader

The BEST SEO tool in the market

Mar 12, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Without any doubt, the best SEO tool in the market. I have been working with them and paying the Guru plan for 2 years and could not be happier. Incredible tools!

Cons: They lack some basic features to analyze all countries at the same time instead of needing to go one by on in the keyword explorer.

Overall: Incredible! Amazing company, specially the amazing team they have.

Best dataset around, but increasingly expensive

Feb 05, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: So much data to make use of. Easily the most advanced dataset for SEOs anywhere on the market.

Cons: The plans continuously get more and more expensive, and features are slowly limited or cut back on for existing subscribers. Feels like they're targeting the high-end agency market, but in the process are alienating a lot of smaller businesses.

Best SEO tool

Mar 20, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: This is my favorite marketing tool! Since I am in the field of SEO, this software have helped me with a lot, have made getting an overall picture of our ranking, backlinks, and organic traffic a lot easier.

Cons: The usage is tad limited and as a beginner the tool was tad hard to understand and use, other than that works well.

A daily app for every content marketer

Sep 08, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I use Ahrefs daily to improve SEO for the landing pages and blog posts I've created. It helps me find topics I could write about, and I would recommend to every marketer, no matter what their experience is.

Cons: It would be great if they would have a simple tool to make recommendations for your articles and copy texts.

The Best Solution on the Market, Almost Too Many Features

Mar 30, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: Great product, fortunately, I had a colleague teach me how to use some features to do my work successfully.

Pros: It's the most trusted and valued SEO tool for content marketers to do keyword research and see which keywords your site already ranks for. I'm not an expert in the software, but there is a lot more functionality than I use for my work.

Cons: There is almost too many features built into Ahrefs because it there are a lot of menu items that I don't use, or know what they do. It's a blessing and a curse because it is the most comprehensive solution, but with too much functionality available, do marketers get full value from the software?

Quickly becoming a market leader

Nov 02, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Originally just the go to platform for back link analysis, now it is fast becoming the go to for all round SEO campaigns.

Cons: I still have a few questions about the data numbers but they are maturing month over month.

Overall: A great tool to begin with, now with several more strings to its bow it is becoming a key platform in out tool set.

SEO Research

Dec 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: One of the most powerful tools for SEO research. They have the most up-to-date backlink data and give you incredible insights into top performing pages. It's a must-have for performing any type of SEO competitive research.

Cons: The monthly pricing can be a bit expensive.

Overall: I use it every single day.

The Best SEO Tool for Your Arsenal

Apr 15, 2019
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Ahref's backlinking data has been second to none for years. Their ranking data is great for getting a quick pule check for a client site, and being able to quickly export top pages by links and rankings is great.

Cons: Some of their rankings data can be pretty off or slow to update, but that said any third party rankings site should have their data taken with a small grain of salt.

Overall: This has been the best SEO tool i've used in my 4-5 years in the industry.

Capterra loader

The best backlink research and monitoring tool

Mar 21, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ahrefs provides the best features on the market according to the link research, backlink monitoring, competitor backlink analysis etc.

Content Explorer within the Ahrefs works as a little search engine where you can find relevant topics for future content ideas.

Keyword explorer in the redesigned version looks very clear and easy for navigation. You can use filters to separate keywords by word count, volume, keyword difficulty, even from estimate CPC.

Overall UX and UI experience are very satisfied which is very important for all SEO tools.

Cons: I would like to have at least 2 users in the standard plan.

Overall: Ahrefs is more than just a topic SEO tool for tracking keyword positions, keyword research etc. This tool will help you to dive and research quality content and make your links real natural.

best seo tool on the market

Jan 30, 2019
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ahrefs is the best seo tool on the markets, for features and all tactics and information you can get.

If you are working in seo or content...you need this tool or you are out of the game.

We use ahrefs in our media company, to:

- get ideas for new content

- steal working content on google or topic from our competence

- view what is working and dont in our seo

- get links

- view how our traffic is working

- analise the competence

Ahrefs is like a piano, easy to use but hard to mastery.

There so many seo tools, but no other give you so much information/power

Cons: There is no so much cons, but sometimes, the data is outdate.

For my the big issue is the pricing. I wish they offert some small plan more cheaper

Overall: Steal the content, ideas, and links from your competitor

Capterra loader

Overall great backlink tool

Aug 08, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: - Easy of use

- Full view of all backlink data in one view

- Accurate and large database compared to other backlink tools

- Additional SEO features (keyword research tool, rank checker etc)

Cons: - Pricing model is borked (scaling isn't ideal for enterprises)

Overall: Reliable and had a good experience with their customer support when something went wrong on our account.

Tim Soulo specifically being quite helpful with sharing additional info on the tool and generally helping out.

Ahrefs - The best in the business

Nov 03, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ahrefs is excellent in terms of providing in-depth statistics on a website. Right from keywords to competitor analysis, it makes SEO, Link building and outreach fun for the businesses.

Cons: The cons is yet to be found, but as a user I think it should provide limited free trial so that a user can take a tour of their excellent services.

Overall: I started using Ahrefs as a novice, but the frequent blog post on different categories like SEO, Link Building, Outreach, Web traffic, and keyword research has made me an expert in my field without any formal education. Hats-off to reps for sharing some secret sauces to help the community around.

The Best SEO Tool I have ever used

Oct 22, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Almost everything, the metrics are accurate, the keyword positions, organic keywords data, competing domains feature and my all time favourite "site audit"

Cons: Sometimes the data is not accurate in the broken links report, apart from that, it's cool!

The Best SEO tool available in the market

Oct 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Every single feature in the tool is an added value for a business. Starting from Keyword research to setting up a dashboard, you can achieve everything right within this tool. Gives you loads of content ideas, customise your alerts, understand your website performance etc using Ahrefs.

Cons: No points can be added under cons section. This tool has been really doing wonders!

Very helpful service. It's a must!

May 04, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Many helpful tools, almost all an SEO guy needs. They keep updating their tools and data. Listen to users recommendations.

Cons: It could be cheaper. Or they could come up with a subscription plan that suits poorer countries needs.

Great tool to measure potential search traffic

Jan 09, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I love the keyword tracker feature best! It enables me to research and figure out the best keywords to use to improve the SEO of my website and articles.

Cons: I don't really have any problem with using Ahrefs. I am simply a user (not an admin) so I can't comment if it's too expensive or not as well. But it is overall a great tool for all the keyword research needs.

The best option for quick analysis

Jul 09, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I became a big fan of Ahrefs and its community, practically I replace Semrush of my top1 seo tool with Ahrefs, I still use both of them in fact I use Semrush, Aherfs, Moz, Raventools and Majestic. But Ahrefs is my favorite tool

Cons: Lack of technical analysis, Semrush has a better tools and options to manage technical aspect in the long run.