# Ahrefs Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Ahrefs Software - reviews, pricing plans, popular comparisons to other SEO products and more. Source: https://www.capterra.com/p/176340/Ahrefs --- # Ahrefs Software Review 2026: Features, Integrations, Pros & Cons Last updated on April 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Ahrefs ## What is Ahrefs? Ahrefs is the AI marketing platform powered by industry-leading data. Ahrefs crawls the web 24/7 to power every marketing task: competitive research, content marketing, AI visibility, local SEO, PPC, and social media. From search rankings to AI answers, Ahrefs gives you the tools and data to grow your brand’s traffic, visibility, and revenue. ## What is Ahrefs used for? [SEO](https://www.capterra.com/seo-software/)[Website Optimization Tools](https://www.capterra.com/website-optimization-tools-software/)[Competitive Intelligence](https://www.capterra.com/competitive-intelligence-software/) Top alternative Featured Overall rating Based on 581 user reviews Reviews sentiment Positive 97% Neutral 2% Negative 1% Pros & cons Extensive backlink tracking capabilities Robust competitor research suite High and complex pricing structure Lack of accessible free trial Starting price $29 Usage Based, One Time Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Ahrefs?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://ahrefs.com&name=Ahrefs) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Ahrefs 4.7 (581) VS. [4.5 (6,221)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $29 Other Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (578) Ease Of Use 4.3 (2,313) Value For Money 4.2 (447) Value For Money 4.2 (1,889) Customer Service 4.5 (377) Customer Service 4.4 (1,696) ## Ahrefs alternatives [Semrush](https://www.capterra.com/p/151962/SEMrush/) [4.6 (2,316)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/151962/SEMrush/) [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/) [4.5 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) Starting price $349.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/127616/SEO-PowerSuite/) [Wix](https://www.capterra.com/p/169007/Wix/) [4.4 (10,625)](https://www.capterra.com/p/169007/Wix/reviews/) Starting price $17.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/169007/Wix/) Highest Rated [AccuRanker](https://www.capterra.com/p/149278/AccuRanker/) [4.9 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/) Starting price $109.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/149278/AccuRanker/) [View all alternatives](https://www.capterra.com/p/176340/Ahrefs/alternatives/) ## Who uses Ahrefs? Based on Capterra reviews from the past 4 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Extensive backlink tracking capabilities 94% positive reviews out of 143 Most reviewers find backlink analysis invaluable for monitoring link quality, researching competitors, and improving SEO performance. Safia M Project Lead, 2 - 10 employees. "Also, has the best backlink tracking tool in the industry." High and complex pricing structure 76% negative reviews out of 151 Most reviewers report pricing as expensive, with limited features on lower tiers and frequent plan changes negatively impacting value. Robust competitor research suite 94% positive reviews out of 100 Most reviewers indicate competitor analysis tools offer detailed insights into rivals’ keywords, links, and strategies for better decision-making. Hemkesh R Senior Digital Marketing Team Lead, 501 - 1,000 employees. "It is a reliable platform for rank tracking, competitor analysis and website management." Lack of accessible free trial 57% negative reviews out of 47 Some reviewers describe the absence of a free trial and restrictive credit system as barriers to testing or adopting the software. Tony L Marketing Manager, 2 - 10 employees. "which makes no sense why pay for a monthly subscription and then pay for more credits to get too the information. and the monthly fees are a little bit extreme." Comprehensive content planning tools 95% positive reviews out of 40 Most reviewers describe content strategy features as essential for discovering trends, filling content gaps, and generating effective ideas. ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Keyword Rank Tracking 4.6 (153) 54.25% of 153 reviewers that rated this feature as important or highly important This capability lets you monitor keyword rankings over time, track competitors, and receive updates. Some reviewers find it accurate and easy to use, with helpful notifications, but mention that frequent updates require higher pricing plans and tracking many keywords can get expensive. Keyword Research Tools 4.7 (149) 57.05% of 149 reviewers that rated this feature as important or highly important Ahrefs gives you robust keyword research tools to discover, filter, and analyze keywords across search engines and platforms. Users think the database is extensive, filtering is flexible, and keyword suggestions are valuable, though a few mention occasional accuracy issues. Competitive Analysis 4.6 (142) 55.63% of 142 reviewers that rated this feature as important or highly important Ahrefs offers in-depth competitive analysis, letting you compare backlinks, keywords, and traffic with competitors. Reviewers appreciate the detailed reports, gap analysis, and ease of benchmarking, though some say the credit system makes frequent analysis more costly. SEO Management 4.6 (113) 62.83% of 113 reviewers that rated this feature as important or highly important You benefit from comprehensive SEO management, including audits, technical checks, and actionable insights. Reviewers indicate it’s easy to manage SEO, spot issues, and optimize sites, and they value the clear metrics and technical audit capabilities for ongoing improvement. Backlink Monitoring 4.9 (71) 57.75% of 71 reviewers that rated this feature as important or highly important With Ahrefs' backlink monitoring, you can track every backlink to your site and competitors, assess link quality, and spot new or lost links. Reviewers appreciate its accuracy, up-to-date data, and usefulness for link building and identifying spammy or valuable links. Dashboard 4.7 (72) 45.83% of 72 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Ahrefs 37 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Software program that continuously adjusts its behavior based on observed data System alerts about the need to escalate an issue or request Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws With Ahrefs' backlink monitoring, you can track every backlink to your site and competitors, assess link quality, and spot new or lost links. Reviewers appreciate its accuracy, up-to-date data, and usefulness for link building and identifying spammy or valuable links. Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Ahrefs offers in-depth competitive analysis, letting you compare backlinks, keywords, and traffic with competitors. Reviewers appreciate the detailed reports, gap analysis, and ease of benchmarking, though some say the credit system makes frequent analysis more costly. Assists in the ideation process for creating new content, including themes, content types, titles and more Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Publish and distribute content to targeted audiences Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Visualize and analyze customer experience across all touchpoints and channels Assembly of graphs and charts for visualizing and tracking statistics/metrics Import and export data to and from software applications Graphical representation of data Used by marketers and advertisers This capability lets you monitor keyword rankings over time, track competitors, and receive updates. Some reviewers find it accurate and easy to use, with helpful notifications, but mention that frequent updates require higher pricing plans and tracking many keywords can get expensive. Ahrefs gives you robust keyword research tools to discover, filter, and analyze keywords across search engines and platforms. Users think the database is extensive, filtering is flexible, and keyword suggestions are valuable, though a few mention occasional accuracy issues. Track and monitor a specific set of keywords Monitoring and organizing references from a webpage to external sites and internal pages Adapt content to display differently based on viewer location Automate workflows and trigger campaigns based on customer actions Plan, track, and evaluate marketing activities including promotions, customer outreach, and branding Unique word that contains letters or numbers that identifies specific campaigns Observe and track the demand, usage, progress or quality of a system, product, or user A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Schedules specific times for content to appear on social media platforms, blogs, websites etc. Log and store the source of contacts/leads Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Search and filter data across systems to locate required information by entering keywords or certain criteria You benefit from comprehensive SEO management, including audits, technical checks, and actionable insights. Reviewers indicate it’s easy to manage SEO, spot issues, and optimize sites, and they value the clear metrics and technical audit capabilities for ongoing improvement. Collecting and storing information about visitors’ activities on the World Wide Web to analyze their interests, preferences & behavior. Collect and analyze traffic data about website visitors Track and analyze information regarding website visitors Get Advice We can help you find the software with the features you need. Features 4.7 (576) 4.7 Based on 576 reviews ## Pricing Value for money 4.2 (447) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/176340/Ahrefs/pricing/) Ahrefs Free $0.00 Starter $29.00 Usage Based,One Time It includes: - Keywords Explorer - Rank Tracker - Site Audit - Site Explorer - Alerts Lite $129.00 Flat Rate,Per Month It includes: - Alerts - Keywords Explorer - Rank Tracker - SEO Dashboard - Site Audit - Site Explorer Standard $249.00 Flat Rate,Per Month It includes: - All in Lite - Batch Analysis - Content Explorer - Domain Comparison - Position History Chart - SERP Updates - Site Explorer Advanced $499.00 Flat Rate,Per Month It includes: - 2 Years of History - All in Standard - Dashboard Folders - Google Data Studio - Site Explorer Enterprise $1,499 Per Month It includes: - Access Management - All in Advanced - Directory Listing - Pay by Invoice - Unlimited History Value for money 4.2 (447) 4.2 Based on 447 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (377) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (377) 4.5 Based on 377 reviews ## User reviews Overall rating 4.7 Based on 581 reviews Filter by rating 5(445) 4(117) 3(13) 2(1) 1(5) Mentioned topic Sorted by most recent AH Amir H. E-Commerce Manager Retail ### "Tracking our e-commerce search positions." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 March 4, 2026 Being an E-Commerce Manager, it is important to be visible on search engines. I apply this in the management of websites and competition. It gives profound information, yet it would be terribly costly to share seats within the marketing department to work in a team. Pros The features of rank tracking are extraordinary as our marketing team can track our positions in the retail keywords easily with an easy navigation. Cons The pricing model is not great on value of money to a mid sized retail team, and customer service takes too much time to answer an important security question about user access. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Hemkesh R. Senior Digital Marketing Team Lead Information Technology and Services ### "Reliable SEO platform with strong rank tracking and easy navigation" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 24, 2026 Overall, my experience with Ahrefs has been very positive. It is a reliable platform for rank tracking, competitor analysis and website management. The tool is easy to use because of its good navigation, and it works well for team collaboration when sharing insights with colleagues. Although the value for money can be a challenge for smaller businesses, the quality of data and stability of the platform make it a strong choice for serious SEO Work. Pros Ahrefs is very strong in rank tracking and competitor research. I can clearly see keyword positions and how they change over time. The navigation inside the tool is clean and easy, so moving between Site Explorer, Keywords Explorer and reports feels smooth. For website management, it helps me quickly audit pages, links and content gaps from one place. From a security point of view, access control and account management feel reliable for professional use. It also supports team collaboration well, because multiple people can review the same data and reports easily. Cons The biggest concern is value for money, especially for freelancers and small teams, because the pricing is high. Some reports are powerful but not explained clearly, which can slow down work for new users. For customer support, responses are helpful, but sometimes not fast enough when you are working on urgent client projects. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Stephen M. Marketing Manager Computer Software ### "Best SEO Suite of Tools (in my opinion)" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 January 27, 2026 Overall, a really happy experience. Once you get to learn it, it just is very helpful for any SEO task. Pros The different kinds of features it has and how it is exactly made for every possible use case imaginable for SEO. It helps me find out keyword gaps, improve on page SEO, find hidden backlink opportunities, perform site audits etc Cons It can be a bit overwhelming and complex and times. Sometimes it does produce slow results also and has a slow learning curve. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JM Jana M. Consultant Marketing and Advertising ### "Declining quality of data since 2023" 2.0 Overall Rating 2.0 2.0 Ease of Use 5.0 5.0 Features 2.0 2.0 Customer Service 2.0 2.0 Likelihood to Recommend 1/10 September 24, 2025 Overall the traffic estimates Ahrefs show are extremely misleading my opinion is that marketing agencies should no longer use this tool as a point of reference about traffic levels on a website. The outdated impression of Ahrefs as a reliable reference is causing damage in the industry. The keyword search has been pretty good as an ideation tool, but I worry that now that they don't access 2+ pages of SERP they will no longer have the data to provide matching queries and related queries that were so great for my process. TLDR processes relying on Ahrefs need to be rebuilt now! Pros We are still a paying user of Ahrefs at TheoryDigital but honestly, there's less and less to like. I have been extensively using the keyword research tool though, to produce writing prompts. That's the only thing that's keeping me there. Cons They quit tracking niche keywords in like 2023, probably because of the server cost. So for websites in tiny niches the traffic would routinely be estimated as 0 unless you ranked on major, mainstream keywords. This costed webmasters agency business because some agencies had a process where they evaluated traffic based on Ahrefs and would not accept any alternative way. And now in 2025 they no longer track any positions that rank at over 10th place in Google, because the forced pagination in Google API would make their costs also prohibitive. Alternatives considered [Semrush](https://www.capterra.com/p/151962/SEMrush/) Reasons for choosing Ahrefs Ahrefs is less aggressive with their customer emails. SEMrush sends a daily email literally designed to create a fear that customer's website is losing traffic. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PT Paul T. Managing Director Marketing and Advertising ### "Years in my digital marketing toolset and will be for years to come" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 6, 2025 I've been a user of Ahrefs for many years. It's a treasure trove of incredible digital marketing data - particularly for SEO, PPC and social research. My personal opinion is that it's handling the pivot to GEO really well and remains a staple of my digital marketing toolset. Pros Organisation of massive data into really simple to follow 'flows'. I think just about everyone will find their own fairly unique way of doing the reporting they need but unlike some of the competition - that's fantastic! Find the data, deep dive into it, explore, collate lists, download, analyse. There's so many opportunities to use this data set. Cons I think tools like this start as one thing and then try to move into full stack analysis or usage tools. Ahrefs has done this - so perhaps you're paying for things you don't need - but it has handled it a touch more gracefully than other software. Alternatives considered [Semrush](https://www.capterra.com/p/151962/SEMrush/) Reasons for choosing Ahrefs Used both products for a trial period and felt Ahrefs fit my overall goals that bit better. I found the data more accurate at the time and interface more intuitive. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Roman G. Marketing Director Marketing and Advertising ### "Powerful SEO Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 31, 2025 Ahrefs has been invaluable for tracking SEO performance and finding keyword opportunities, making it a must-have for digital marketing. Pros Comprehensive SEO tools, accurate keyword data, and easy-to-use core interface. Great product marketing too! Cons Pricing might be a bit too high for small businesses (especially new GEO tools), and some features have a learning curve. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NC Nicole C. Content Specialist Information Technology and Services ### "Great Chrome extension " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 10, 2025 In general, I love to work with my Ahrefs Chrome extension. I have it pinned and always active. It helps me get all the information from websites and keywords. Pros I like that the platform is easy to use, and you can understand every feature the app has to offer. In general is super user-friendly. And I love the Chrome extension to get the information of each site. Cons At the moment, I like all the features I have been using of Ahrefs, and I don't have any cons to give you. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AE Andrew E. Founder Marketing and Advertising ### "Solid keyword research and backlink analysis tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 13, 2025 My overall experience using Ahrefs has been very positive. I've used the platform for multiple businesses and have never thought to look elsewhere for a different solution. Pros I like that the ahrefs user interface is very data-driven and you can drill down into the data to gain further insight. The primary benefit for me is that it gives me access to data I wouldn't otherwise have access to. Cons The only major con is the pricepoint - it's quite costly for small businesses. Additionally, the backlink data doesn't refresh very ofter for the lower plans. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AW Andrew W. Owner Marketing and Advertising ### "SEO powerful software" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 3, 2025 Pros It’s a complete SEO, user-friendly tool for marketing research Cons It feels a bit pricier of all those credits needed for keyword finding or website audit Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EH Erin H. SEO Copywriter Marketing and Advertising ### "Amazing visibility of website performance" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 2, 2025 Pros The visibility over your websites' SEO and traffic performance is amazing. I also appreciate that you can view some performance data on a free plan. I also really like Ahrefs content on their website and blogs, it's always very informative and I often share it with others keen to learn about SEO. Cons Unfortunately as a sole trader it's a little pricey for me, though I would love to keep using the paid version. Alternatives considered [Semrush](https://www.capterra.com/p/151962/SEMrush/) Reasons for choosing Ahrefs I found Ahrefs' interface more intuitive and straightforward. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/176340/Ahrefs/reviews/) Popular comparisons [Semrush vs Ahrefs](https://www.capterra.com/compare/151962-176340/SEMrush-vs-Ahrefs)[SEO PowerSuite vs Ahrefs](https://www.capterra.com/compare/127616-176340/SEO-PowerSuite-vs-Ahrefs)[Wix vs Ahrefs](https://www.capterra.com/compare/169007-176340/Wix-vs-Ahrefs)[AccuRanker vs Ahrefs](https://www.capterra.com/compare/149278-176340/AccuRanker-vs-Ahrefs)[Screpy vs Ahrefs](https://www.capterra.com/compare/176340-209021/Ahrefs-vs-Screpy)[Google Search Console vs Ahrefs](https://www.capterra.com/compare/176340-210297/Ahrefs-vs-Google-Search-Console)[SE Ranking vs Ahrefs](https://www.capterra.com/compare/142169-176340/SE-Ranking-vs-Ahrefs)[Scalenut vs Ahrefs](https://www.capterra.com/compare/176340-235306/Ahrefs-vs-GenerateAI) [Moz Pro vs Ahrefs](https://www.capterra.com/compare/152215-176340/Moz-Pro-vs-Ahrefs)[Wincher vs Ahrefs](https://www.capterra.com/compare/176340-202420/Ahrefs-vs-Wincher)[mangools vs Ahrefs](https://www.capterra.com/compare/168644-176340/Mangools-vs-Ahrefs)[Surfer vs Ahrefs](https://www.capterra.com/compare/176340-218703/Ahrefs-vs-Surfer)[SpyFu vs Ahrefs](https://www.capterra.com/compare/156579-176340/SpyFu-vs-Ahrefs)[Screaming Frog SEO Spider vs Ahrefs](https://www.capterra.com/compare/176340-185765/Ahrefs-vs-Screaming-Frog-SEO-Spider)[Similarweb vs Ahrefs](https://www.capterra.com/compare/148472-176340/SimilarWeb-Pro-vs-Ahrefs)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)