Who Uses This Software?

SEOs, marketers, agencies, enterprise businesses, small and medium businesses.


Average Ratings

39 Reviews
  • 5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $99.00/month/user
  • Pricing Details
    Lite, Standard, Advanced and Agency plans offered
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
  • Support
    Online
    Business Hours

Vendor Details

  • Ahrefs
  • ahrefs.com
  • Founded 2010
  • Singapore

About Ahrefs

Ahrefs is trusted by SEOs and marketing professionals worldwide as the ultimate toolset for SEO, powered by industry-leading data. Ahrefs crawls the web, stores tons of data and makes it easily accessible via a simple user interface. The data can be used to aid keyword research, link building, content marketing and SEO strategies. Ultimately, the tool helps to accelerate the growth of organic search traffic to a website.


Ahrefs Features

  • A/B Testing
  • Auditing
  • Competitor Analysis
  • Content Management
  • Dashboard
  • Google Analytics Integration
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Revenue Management
  • User Management

Ahrefs Reviews Recently Reviewed!


Capterra-loader

The Ultimate SEO Tool

Jun 19, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Our business wouldn't thrive without Ahrefs. We use it for content marketing planning, SEO optimization, PR link outreach, competitive analysis, in-depth keyword analysis, keyword monitoring and more. Ahrefs can give you a great overview on where your business stands in the online marketplace and has countless complex tools to help you dig into backlinks, keywords, content and more.

Cons: I wouldn't say it's great for an SEO beginner as you need a fundamental understanding of SEO and online marketing to be able to get the most out of Ahrefs. Also, Ahrefs isn't cheap, but for an agency who uses it every day, it's worth the money for us.

Overall: Allows us to perform basic and complex online marketing tasks from in-depth keyword analysis, keyword tracking, backlink analysis, site audits and more. We can also do content marketing planning using the content explorer. It's an agency's best friend.

My one stop for SEO research

Dec 06, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: You have all you need from rankings to linkbuilding analysis and keyword research. This can easily be your only tool for all of your SEO needs and even SEM research. In 2017, the team seems to have started dedicating more energy to making the tool not only functional but usable, bringing in lots of UX improvements and more visual controls and charts throughout the tool.

Cons: The connection between different parts of the tool and location of all the controls and dials is still something that could be improved. Compared to competition (like SEMrush), ahrefs is definitely superior but it could be even easier and even cleaner in some of the tools. Also, even on the first two paid plans you won't have the full list of all keywords you rank for in top 100 - first plan shows only up to the third page, second plan adds 2 more pages, which is odd, considering the abovementioned competitor lets you see all of your keywords on the standard plan.

Probably the best SEO tool on the market

Feb 13, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's a fantastic tool for every type of SEO. From keyword research to competitor and keyword tracking, keyword alerts to website auditing, Ahrefs has you covered. They have a really great blog and social channels/ private (invite only) groups that are really helpful and help you to learn more about SEO in general and their tool. The features are ever-evolving and really tiny but important updates are always being added - they listen to their users.

Cons: It's not cheap and you really need to learn it to get real value from it but once you do you'll love it. There's little I don't like about it. A content analysis feature would be great.

Best SEO Tool by far

Feb 15, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: They have the biggest KW data base on the market, constantly updating They are really fast crawnling the internet The Contet Explorer is a really good tool for content marketers Their link crawling time is faster and their link data size is better than majestic and so much faster and better than moz

Cons: Even what you get totally worth it at the end of the day the tool is quite expensive. Even so the Lite plan could be good for a starter.

Capterra-loader

Must have tool for every specialist in marketing sphere.

Jun 26, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Of course this tool more useful for SEO specialist, but thanks to the user-friendly interface, this tool can be mastered by anyone in the team. Ahrefs show information about your website(organic traffic, backlinks, domain, top pages) and the same information about your competitors. Ideal for marketing analysis, in particular, organic traffic.
There are irreplaceable functions such as "TOP PAGES" and backlink analysis. From the beautiful design of the tool you do not get tired, also there are good analytical dashboards.

Cons: If you do not connect google analytics then the data is not entirely reliable and the price is certainly quite expensive

Overall: qualitative analytics
marketing research on competitors
analytics for positions in Google
analysis of dynamics of organic traffic
website analysis

Most comprehensive SEO tool ever

Oct 06, 2017
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Ahrefs provides detailed data about the website you are researching and it does not leave any stone untouched. The organic ranking graph is the best feature and it does give you the big picture about your search performance.

Cons: Too many features clubbed together in a single dashboard makes it extremely difficult to navigate around in the interface. The user experience should be streamlined and optimized further.

A good analysis of backlinks

May 25, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: My favorite marketing tool. And thanks to the platform, I can see what makes the competition, which allows us to improve what we lack. This is also a fairly simple tool to use, so you can immediately get many benefits. An excellent opportunity to view received and lost links for certain periods of time or specific days. With this platform, we track the backlinks of competitors, it's also great to have a history of competitors' growth. I also get some content ideas from my research tools. In addition, I have the alerts that let me know when my name is mentioned on the Internet.

Cons: I would very much like to have more features available in the free version. Very little you can do without switching to paid service, and the fee is quite high. Also, I find it difficult to understand where in the interface to manage the settings of e-mail.

Best SEO tool

Mar 20, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: This is my favorite marketing tool! Since I am in the field of SEO, this software have helped me with a lot, have made getting an overall picture of our ranking, backlinks, and organic traffic a lot easier.

Cons: The usage is tad limited and as a beginner the tool was tad hard to understand and use, other than that works well.

Very helpful service. It's a must!

May 04, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Many helpful tools, almost all an SEO guy needs. They keep updating their tools and data. Listen to users recommendations.

Cons: It could be cheaper. Or they could come up with a subscription plan that suits poorer countries needs.

The best option for quick analysis

Jul 09, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I became a big fan of Ahrefs and its community, practically I replace Semrush of my top1 seo tool with Ahrefs, I still use both of them in fact I use Semrush, Aherfs, Moz, Raventools and Majestic. But Ahrefs is my favorite tool

Cons: Lack of technical analysis, Semrush has a better tools and options to manage technical aspect in the long run.

Good and expensive

Sep 08, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This tool probably is the best in terms of number of backlinks it discovers. I understand, that it needs a lot of resources to crawl all the web and digest all the data collected. It makes the high price adequate and acceptable. It takes time to understand multiple features of this tool and when you already learn it, developers offer some new features to learn.

Cons: My main concerns were price and non supporting of markets I need. But know I accept it's price and this tool also started to support markets I need.

Capterra-loader

My favorite SEO Tool!

Jul 12, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love the fact that I can monitor and track my keywords and ranking for our site. They have one of the best SEO blogs ever, I have learned so much.

Cons: I'm on their basic license and I can't see all of our rankings for certain positions unless I upgrade.

Overall: SEO insite and training - BIG data and a lot of information! (almost too much!)

Not the greatest tool outhere

Jul 06, 2018
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
1 / 5
Value for Money
Likelihood to Recommend: 3.0/10 Not
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Pros: If you want to know how your SEO metrics are doing, you can get them from this software, it does the job right, but for us it was stuck in time, and some new futures just passed by them, we did use it for a couple of years with succes.

Cons: The pricing is insane for what it does, you can buy at least 4-5 different softwares with the money you buy one. This being said the futures and tools it provides are not that cutting edge anymore, tons of websites and softwares are ahead of them.

Combined with SEOMoz it is helps to Fuel Content Marketing Wins

Jan 09, 2018
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I love being able to understand what is driving traffic to my competitors sites. This helps me understand the keywords and volumes that my competitors are getting, and get ideas for new content for my site.

Cons: I don't like the billing process. They started charging my sales tax about 6 months ago. This caused my monthly bill to jump. I expect SaaS providers to absorb taxes into their pricing. I didn't like that they called it out specifically.

Great all around tool for search engine optimization

Oct 10, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It is one of the tools our company uses for SEO and one of the tools I use daily. It's great for monitoring new ideas for traffic, checkin the potential keywords and monitoring progress of SEO campaigns. Love their quick customer service too!

Cons: What I hate about the app is the fact it keeps logging me out. I hate that the 'remember me' feature on login does not seem to work.

My Favorite SEO Tool

Jan 23, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: When trying to display KPIs to the rest of management, I need a tool that updates quickly and has a ton of bells and whistles to impress those that need the info. I used ahrefs for the following: -Check out the competition -Seeing my how things are coming along with referring domains -Following my top content along with which keywords they're attracting

Cons: I don't have a lot of bad things to say about Ahrefs. I wish they were a little cheaper and when I only have one license I often need to spread it around to my team. I need to make sure only one of us at a time are using it and that can be a pain. It's really a pretty good tool, I just wish it was more affordable.

Jan 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Forget every other SEO tool! Ahrefs is a one stop tool for your everyday SEO needs!

Feb 16, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Powerful features Clean and neat UI Have been using almost 20+ tools since the beginning of my career and haven't found any tool that matches what Ahrefs does! The best SEO tool ever! :)

Capterra-loader

I used the free trial of Ahrefs after hearing it recommended multiple times on MarketingSchool.io

Jul 14, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I like the ability to do backlink analysis and determine the links and site authority for keyword phrases.

Cons: Ahrefs is a powerful tool and consequently there is a learning curve to using it. If the site analyzed my existing content base and identified the best keyword phrase opportunities that would be awesome. The other con is the trial length. Wish it was a longer trial because using Ahrefs is very worthwhile.

Must Have App in Your Marketing Tool Box

Dec 19, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Ahrefs is a fantastic intelligence tool that helps to support and content decisions. I like to use "live" crawl for specific keywords and topics which gives me an accurate intel on current data compare to old crawl results.

Cons: I would like to see Ahrefs to dramatically innovate in order to provide more intelligence for teams for creating a more quality content.

Powerful, but could be more intuitive to use

Mar 12, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Ahrefs has all the functionality you need to run a first-class organic SEO program. They continue to pack more functionality into the platform, and I love the competitive data available.

Cons: There's so much functionality that you can get a little lost. That's especially true since they keep adding new features. Competitive products are a bit easier to use.

Capterra-loader

Best SEO software on the market

Jun 28, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I can find actionable insights that I can use to improve a website's organic rankings. They put a lot of thought into developing this software and they designed to be result oriented.

Cons: There is nothing that I dislike about the software.
It has a bit of a learning curve and, in the beginning, you are paying a minimum amount per month for a software that you do not know how to use. But that is not really their fault and it can be solved by educating yourself before you start paying for it.

Overall: Higher organic rankings

Mar 27, 2018
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Their keyword explorer tool is unmatched

Jan 19, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The ability to see keyword volumes and click-stream data is highly valuable for my team because this shows us the probability that our articles will generate clicks. Plus, the global site rank feature is great because it allows us to see where our website currently ranks and the recent trend (if our rank has increased or decreased).

Cons: As a relatively new user with Ahrefs, sometimes it's difficult for me to navigate the platform and find things I'm looking for. Towards the end of the month we've seen our "metrics searches" be limited because of our plan. That is probably more of a critique for us to consider upgrading our plan but Ahrefs is already a big expense for us so it may not make business sense for us to upgrade just to get more search queries.

Ahrefs makes our content game better

May 23, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We don't even have the time to explore all of its features. One of the tools that we're taking advantage of is the Content Gap tool. It can unveil some unexpected opportunities.

Cons: I don't have any, but I'm not a daily user, so I'm sure there are places where the tool can improve. As a weekly user, I can say that they have a good tool, good content, good courses, they're heading the right way.

Ahrefs is the perfect solution

May 05, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: What I liked most about Ahrefs is that it contains a huge database of backlinks when I checked my site and the sites of my competitor. The toolbar is an easy way to get an overall picture of our ranking, backlinks and organic traffic. With Ahrefs, we were able to track the back links of our competitors and strive for the proper Internet space. This helps us track the backlink profile. It also helps us to "peek" at our competitors from the point of view of SEO.

Cons: The reports generate duplicate URLs from the same domain. If there are multiple back links, there should be an option to filter those URLs. Also, for certain features on Ahrefs Site Explorer, there can a more elaborate description/guide on how to utilize the feature.

The best SEO off-page tool

Feb 07, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It is one of the best SEO tools I have ever used. This gives a lot of information about Backlinks, DR, recent links, lost links etc.

Cons: Pricing is high compared to other competitors. I don't see any cons in the tool except premium pricing.

Great insights for SEO optimizations

Jun 18, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: - In-depth insights available on the site traffic and also for the competitors - New features like site audit are easy to use and understand - New features addition for finding keyword opportunities

Cons: - Accurcay is not very high and not totaly reliable data - Slow experience on the application - Exporting the data takes very long - Very pricey

Mar 14, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Best SEO tool

May 09, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: In my opinion, Ahrefs is the best tool for SEO. It's super easy to start working with and it gives you a lot of data.

Cons: Cons free :) In my opinion, Ahfers is worth his money. It's hard for me to find any cons of this tool.

A must-have tool for SEO agencies and consultants working on linkbuilding projects

Jan 16, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: Ahrefs is the best tool out there if you're serious about link building, analyzing competitors' backlink profiles and keeping a clean backlink profile for your site or your clients. Ahrefs is always improving, they keep adding functionalities and improving the ones that already worked before, but what I like the most about Ahrefs is that they've improved its usability a lot. SEO agencies and freelancers need tools that are fast to use, and Ahrefs is not only the most powerful link analysis tool, but right now is the fastest and easiest to use too. Plus, I love their company blog - lots of useful and actionable SEO stuff.

Pros: Powerful analysis capabilities, usability.

Cons: A bit pricey - but the good stuff comes at a price

Wish I knew about this tool earlier

May 05, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: I'm not sure why I wasn't aware of Ahrefs before I started at my current agency, but I'm glad they use it. The SEO tools you can use for not only your clients, but your competitors, is outstanding. This tool is awesome for backlinks, keyword research and more. It also integrates with tools like Databox. I'm loving it so far.

Cons: Little bit of a steep learning curve beyond the basic dashboard, but it's not too bad. I also can't speak to the price point to say if it's worth the money.

Mar 09, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Essential SEO tool for every blogger / content marketer

May 15, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Really advanced functionality, helping you analyze business side of your content marketing Content research tool Alerts about new backlinks for competitors' specific pages

Cons: Could be more user-friendly or feature in-app tutorial Not the cheapest SEO tool available Basic SEO audit

Gold Standard for links

Jul 19, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: ahrefs is a tried and true software package that is the definitive Bible when it comes to identifying links to your website.

Cons: The negatives for ahrefs are actually the other side of the coin for the positives--there is so much data to review that it is daunting to get into it.

Jul 11, 2018
1/5
Overall

Dec 23, 2017
5/5
Overall

Oct 13, 2017
5/5
Overall

Jun 16, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Customer Support
4 / 5
Value for Money