--- title: "Ahrefs Pricing 2026 | Capterra" description: "Learn more about Ahrefs pricing plans including starting price, free versions and trials." source_url: "https://www.capterra.com/p/176340/Ahrefs/pricing/" page_type: "pricing" language: "en" --- # Ahrefs Pricing - Overall rating: 4.7 out of 5 from [585 reviews](https://www.capterra.com/p/176340/Ahrefs/reviews/) - Starting at $29.00 one time - Free trial: Available - Free version: Available - Credit card required: No --- ## How much does Ahrefs cost? Ahrefs has **6 different plans**. The pricing **starts at $29 usage based one time** with a free plan available. ### Ahrefs Free - Price: $0.00 - Billing: Other ### Starter - Price: $29.00 - Billing: Usage Based, One Time #### Starter plan includes: - Keywords Explorer - Rank Tracker - Site Audit - Site Explorer - Alerts ### Lite - Price: $129.00 - Billing: Flat Rate, Per Month #### Lite plan includes: - Alerts - Keywords Explorer - Rank Tracker - SEO Dashboard - Site Audit - Site Explorer ### Standard - Price: $249.00 - Billing: Flat Rate, Per Month #### Standard plan includes: - All in Lite - Batch Analysis - Content Explorer - Domain Comparison - Position History Chart - SERP Updates - Site Explorer ### Advanced - Price: $499.00 - Billing: Flat Rate, Per Month #### Advanced plan includes: - 2 Years of History - All in Standard - Dashboard Folders - Google Data Studio - Site Explorer ### Enterprise - Price: $1499.00 - Billing: Per Month #### Enterprise plan includes: - Access Management - All in Advanced - Directory Listing - Pay by Invoice - Unlimited History --- ## Is Ahrefs worth the price? ### Value for Money - Overall rating: 4.2 out of 5 AI summary based on 176 value-for-money rating reviews: Reviewers appreciate that Ahrefs offers a range of free tools, including keyword generator, backlink checker, and SERP checker, which provide significant value even without a paid plan. Some users say the free version gives quality data and is beneficial for small businesses and non-profits. Some reviewers find Ahrefs' pricing model to be complicated and expensive, especially for small businesses and freelancers. #### Rating breakdown - Ease of use: 4.5 - Customer service: 4.5 - Features: 4.7 - Ease of deployment: 4.6 - Likelihood to recommend: 85% Based on 585 total Ahrefs reviews. --- ## How does Ahrefs compare to other alternatives? Ahrefs starts at $29 usage based one time. Explore how its pricing and plan options compare with top alternatives below. Ahrefs pricing comparison | Product | Plans | Starting price | Free version | Free trial | Value for Money | | --- | --- | --- | --- | --- | --- | | Ahrefs — 4.7 out of 5 ([585 reviews](https://www.capterra.com/p/176340/Ahrefs/reviews/)) | 6 plans | $29.00 /usage/one-time | Available | Available | 4.2 | | [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) — 4.5 out of 5 ([6,254 reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)) | 3 plans | $15.00 /user/mo | Available | Available | 4.2 | | [Semrush](https://www.capterra.com/p/151962/SEMrush/) — 4.6 out of 5 ([2,326 reviews](https://www.capterra.com/p/151962/SEMrush/reviews/)) | 6 plans | $139.95 /mo | Available | Available | 4.2 | | [Wix](https://www.capterra.com/p/169007/Wix/) — 4.4 out of 5 ([10,777 reviews](https://www.capterra.com/p/169007/Wix/reviews/)) | 4 plans | $17.00 /mo | Available | Available | 4.3 | | [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/) — 4.5 out of 5 ([382 reviews](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/)) | 4 plans | $349.00 /yr | Available | Available | 4.5 | --- ## What reviewers say about Ahrefs' pricing ### What they like - **Ahrefs offers a range of free tools** Including keyword generator, backlink checker, and SERP checker, which provide significant value even without a paid plan. Some users say the free version gives quality data and is beneficial for small businesses and non-profits. - **The $7 week-long trial period helpful in assessing the product before committing to a full-price plan** Some reviewers feel the tool is worth the price due to its accuracy, user interface, and comprehensive features, even though they acknowledge it is on the higher side. - **The tool is suitable for large companies and independent marketers with good budgets** And some report that Ahrefs can replace multiple other SEO tools, justifying its cost. ### What holds them back - **Ahrefs' pricing model to be complicated and expensive** Especially for small businesses and freelancers. They indicate that the cost of the basic plan is high and comes with limited features, and upgrading to higher tiers can be prohibitively expensive. - **Issues with the credit system** Which they feel is unfair and leads to unexpected charges. They say the pricing structure is not suitable for smaller businesses or those with limited budgets. - **The recent changes in pricing and usage structure have negatively impacted their experience** Making it difficult to continue using the tool. ## Price & value in reviewers' words * * * 5 out of 5 stars > "It's one of the best Seo tools in the market, but the pricing model is too expensive for small businesses." Reviewer: Verified Reviewer Role: CEO * * * 5 out of 5 stars > "Really good software but not for everyone, for big companies it's really good but for smaller companies with less budget I don't think it worth it." Reviewer: Nathan C. Role: Founder * * * 5 out of 5 stars > "Writing this review in anticipation of a recession (where clients have already started churning and cutting budget), I can no longer afford this tool — especially because there's an alternative that has all the same functionality and results my company needs, for about a third of the price I'm paying now." Reviewer: Maddy O. Role: Founder * * * 3 out of 5 stars > "Ahrefs is quite expensive if you wish to use its most premium features." Reviewer: Mickey V. Role: Financial Controller [Check all reviews](https://www.capterra.com/p/176340/Ahrefs/reviews/)