# Ahrefs Pricing 2026 | Capterra > Learn more about Ahrefs pricing plans including starting price, free versions and trials. Source: https://www.capterra.com/p/176340/Ahrefs/pricing --- # Pricing for Ahrefs [4.7 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) Write a Review! ## [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) has **6** pricing plans - Yes, has free trial - Yes, has free version **Credit Card Required:** No **Discount:** By Plan Frequency ### Ahrefs Free $0 **Pricing Model:** Other Ahrefs Free plan includes: Not available ### Starter $29 **Pricing Model:** Usage Based **Payment Frequency:** One Time Starter plan includes: - Keywords Explorer - Rank Tracker - Site Audit - Site Explorer - Alerts ### Lite $129 **Pricing Model:** Flat Rate **Payment Frequency:** Per Month Lite plan includes: - Alerts - Keywords Explorer - Rank Tracker - SEO Dashboard - Site Audit ### Standard $249 **Pricing Model:** Flat Rate **Payment Frequency:** Per Month Standard plan includes: - All in Lite - Batch Analysis - Content Explorer - Domain Comparison - Position History Chart ### Advanced $499 **Pricing Model:** Flat Rate **Payment Frequency:** Per Month Advanced plan includes: - 2 Years of History - All in Standard - Dashboard Folders - Google Data Studio - Site Explorer ### Enterprise $1499 **Payment Frequency:** Per Month Enterprise plan includes: - Access Management - All in Advanced - Directory Listing - Pay by Invoice - Unlimited History ## Popular alternatives to [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Looking to learn more about SEO software similar to Ahrefs? Check out these popular alternatives that are closest in terms of key features, functionality, and benefits. by Semrush [4.6 (2316)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting Price:$139.95/month [LEARN MORE](https://www.capterra.com/p/151962/SEMrush/) [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/) by Link-Assistant.Com [4.5 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) Starting Price:$349/year [LEARN MORE](https://www.capterra.com/p/127616/SEO-PowerSuite/) [Wix](https://www.capterra.com/p/169007/Wix/) by Wix [4.4 (10649)](https://www.capterra.com/p/169007/Wix/reviews/) Starting Price:$17/month [LEARN MORE](https://www.capterra.com/p/169007/Wix/) [AccuRanker](https://www.capterra.com/p/149278/AccuRanker/) by AccuRanker [4.9 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/) Starting Price:$109/month [LEARN MORE](https://www.capterra.com/p/149278/AccuRanker/) [Screpy](https://www.capterra.com/p/209021/Screpy/) by Screpy [4.8 (236)](https://www.capterra.com/p/209021/Screpy/reviews/) Starting Price:$5/month [LEARN MORE](https://www.capterra.com/p/209021/Screpy/) [View all alternatives](https://www.capterra.com/p/176340/Ahrefs/alternatives/) ## What do others say about [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) pricing? Pricing RatingN/A Value For Money[4.2(583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) Pros Cons [Read All 583 Reviews](https://www.capterra.com/p/176340/Ahrefs/reviews/) Read Full Reviews Below Verified Reviewer Marketing Manager and Business Development Marketing and Advertising, 1-10 employees Used the software for: 2+ years ** Overall Rating 5.0 ** Ease of Use 5.0 Customer Service 5.0 Features 5.0 Value for Money 5.0 Likelihood to Recommend 90% 9/10 Reviewer Source Source: Capterra April 28, 2026 "A go-to SEO tool that delivers, if you're ready to invest in it" **Overall:** Once you get comfortable navigating Ahrefs, the insights you get on keywords, backlinks, and competitors are hard to find anywhere else at the same quality. **Pros:** What stands out most to me about Ahrefs is the way information is presented. The graphics, the colors, and the visual layout make understanding a lot of data feel effortless. For someone with an analytical mind like mine, being able to see complex data presented in a clear, visual way makes it so much easier to process, work with, and make quick decisions from. **Cons:** Ahrefs is not cheap, and for a small business just getting started with SEO, it can be hard to justify the monthly cost. **Alternatives Considered:** [Semrush](https://www.capterra.com/p/151962/SEMrush/) **Reasons for Choosing Ahrefs:** I currently use both of them for multiple clients. Semrush is also a great SEO tool. Amir H. E-Commerce Manager Retail, 11-50 employees Used the software for: 2+ years ** Overall Rating 4.0 ** Ease of Use 4.0 Features 5.0 Likelihood to Recommend 90% 9/10 Reviewer Source Source: Capterra March 4, 2026 "Tracking our e-commerce search positions." **Overall:** Being an E-Commerce Manager, it is important to be visible on search engines. I apply this in the management of websites and competition. It gives profound information, yet it would be terribly costly to share seats within the marketing department to work in a team. **Pros:** The features of rank tracking are extraordinary as our marketing team can track our positions in the retail keywords easily with an easy navigation. **Cons:** The pricing model is not great on value of money to a mid sized retail team, and customer service takes too much time to answer an important security question about user access. [Read All 583 Reviews](https://www.capterra.com/p/176340/Ahrefs/reviews/) ## How should I be thinking about software pricing? [ Be an Informed Buyer: Understanding the True Cost of Business Software It's not just you-budgeting for business software is complicated. We're here to break it down. ](https://www.capterra.com/resources/business-software-cost/)