# Page 12 | Ahrefs Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 12 - Is Ahrefs the right SEO solution for you? Explore 583 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/176340/Ahrefs/reviews --- Ahrefs 4.7 (583) [View alternatives](https://www.capterra.com/p/176340/Ahrefs/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 16th, 2026 # Page 12 - Reviews of Ahrefs ## Showing most helpful reviews Showing 276-300 of 583 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Ryan H. Marketing Director Marketing and Advertising Used the software for: 2+ years ### "AHrefs is really the only option" December 30, 2019 5.0 It makes it very easy to choose our keywords and target our audience. Pros The data they collect is always up-to-date and comprehensive which gives us the necessary insight to do our job. Cons Some options are pretty expensive and doesn't make sense for a smaller team. The data is still necessary but it can't be used by many small businesses. Review Source VR Verified Reviewer SEO Director Marketing and Advertising Used the software for: 2+ years ### "Quickly becoming a market leader" November 2, 2018 4.0 A great tool to begin with, now with several more strings to its bow it is becoming a key platform in out tool set. Pros Originally just the go to platform for back link analysis, now it is fast becoming the go to for all round SEO campaigns. Cons I still have a few questions about the data numbers but they are maturing month over month. Review Source JS Joseph S. Owner Internet Used the software for: 6-12 months ### "Ahrefs has a lot of depth!" March 22, 2021 5.0 Ahrefs makes short work of diagnosing ranking issues on page and off page. Definitely a powerful tool. Pros As a lead generator, I spend a TON of time doing keyword research. Ahrefs does a fantastic job with finding keywords and keyword phrases that have a lot of search volume with lower keyword ranking difficulty. Cons Other than it being a bit pricey, there is very little I don't like about this software. If anything, the first day or two was a challenge learning how to generate and export custom CSV's. Alternatives considered [Majestic](https://www.capterra.com/p/213487/Majestic/) Reason for choosing Ahrefs I felt more confident with Ahrefs interface. Switched from [mangools](https://www.capterra.com/p/168644/Mangools/) Too many redundant features, and each module was a separate tab or app. Review Source SS Soumitra S. Co-founder Marketing and Advertising Used the software for: 6-12 months ### "Best tool for SEOs but expensive for generic users" September 15, 2021 5.0 Ahrefs is an amazing tool for any online marketer, content strategist or SEO. I use this for all my keyword research and competitor analysis. It is the only tool that gives me the accurate search volume of keywords and their corresponding competition. It is often compared to SEMRush (another SEO tool), but Ahrefs has the edge in terms of high-quality data, accuracy, and advanced capabilities. Pros Super fast results, the Dashboard is kick-ass when it comes to getting an SEO overview of any website. And most accurate SEO data compared to competitors. Cons Pricing is on the higher side if you only need it for keyword research. Review Source HL Heberth L. IT Assistant Information Technology and Services Used the software for: I used a free trial ### "Good SEO tools, but a bit overpriced" September 7, 2022 4.0 Overall, Ahrefs is a very good software, it has many tools that help you to analyze your competitor's data and improve your digital marketing strategy as well as SEO. However, for a small business just starting out, the cheapest plan out there is a bit expensive considering that it does not use all the various features that are offered. That is why I think they should create a new plan with more basic functionalities for this segment. Pros Definitely the best of this platform are the varied and complete tools it has to analyze your competitors and improve your marketing strategy. Cons The worst thing about Ahrefs is their payment or membership plans. For small businesses that will not use all the tools that the most basic plan offers, it is expensive. Perhaps selling the features of their platform separately would be more convenient, or in any case create a new membership with more basic features. Review Source Response from Ahrefs September 9, 2022 Hi Herbert! Appreciate your input :) We do actually have a free plan, that allows you to use the Site Explorer and Site Audit tools for your verified websites. You can sign up for it here: https://ahrefs.com/webmaster-tools We also cover in part the rest of our core tools as free tools: https://ahrefs.com/free-seo-tools Hope this helps! :) HS Hilary S. Marketing Manager Marketing and Advertising Used the software for: 1-2 years ### "Great tool for SEO. A must for marketers! " July 6, 2021 5.0 I use this tool on a regular basis to help with content planning and competitor analysis. It's an important part of how I help define my team's content strategy. Pros I love being able to do competitive analysis in Ahrefs. This platform genuinely makes it easy to see how competitors are performing and how to position keywords to outrank competitors. I also appreciate the ability to see what competitors are saying in paid search ads. Cons I think Ahrefs isn't always accurate in the keyword search volumes. If you compare them to a tool like Keyword Planner in Google Ads, volume can often look much lower. It's not clear which of the two is wrong. Review Source DT Dexter T. Digital Marketing Specialist Marketing and Advertising Used the software for: 2+ years ### "It is our weapon of choice!" April 23, 2019 5.0 Pros Ahrefs is a powerful all-in-one SEO solution! It has a lot of great features that helped us to rank higher on search engines. With Ahrefs, I can spy on our competitors and see their keywords, backlinks and other useful data. I can also track our website's performance and optimize them. Their Backlink Checker tool is one of the best in the business. I also like their Keyword Explorer tool, it shows how competitive the keyword is by analyzing the top 10 results. I also loved their blog and video tutorials. They have a lot of guides and tutorials about SEO and on how to maximize their tool. Cons Sometimes, the tools loads slowly. I don't know if it is just on my end or not. Review Source CH Chris H. Digital Strategy Higher Education Used the software for: 6-12 months ### "Great for SEO Strategy but Takes Some to Get Going" March 3, 2021 4.0 Once we managed to get accustomed to the interface, it was easy to quickly do keyword research and assess gaps and opportunities in our keyword strategy. The widget made assessment quick and easy - and something that made it easy to communicate to those outside of the marketing department. Ahrefs built-in keyword tools, like 'also rank for' and 'search suggestions' made our analysis efforts much easier so we could focus on other components of our SEO strategies. Pros The best part of the softward is that it doesn't take a big monetary investment to get started. It was about $7 to get started on a trail and then about $100 per month. Once up and running the tools and interface are really solid. We primarily used it for technical SEO and keyword research. In both instances we felt that Ahrefs delivered a solid product at a good price point. Cons The interface isn't as intuiting or user friendly as we had hoped. While that doesn't take away from the overall quality of Ahrefs, it took me a little more time to get up and running, in comparison to other competitors. Review Source Response from Ahrefs July 19, 2022 Thank you for the kind words, Chris! Please note that you can hover over descriptions and metrics to display their UI tooltips. We also have the Academy (https://ahrefs.com/academy) packed with useful video tutorials on each feature and our help page (https://help.ahrefs.com/en/) meant to troubleshoot the most common use cases. Of course, you can always write us in-app or at support@ahrefs.com, and one of our friendly support reps will be happy to assist you :) JT Jake T. Account Manager Marketing and Advertising Used the software for: 2+ years ### "Essential For Marketers" July 24, 2019 5.0 Overall, Ahrefs has been an indispensible tool for my company and has afforded us the opportunity to continue to grow and succeed in the online marketplace. Pros Ahrefs is easily the most comprehensive, helpful and well-organized tool to help with SEO, check on web rankings, and to find real-time updates for our various sites' links as well as how to improve them. Ahrefs has single-handedly helped improve my company's visibility more than anyone on our team could have imagined. With excellent userface and options to check on the strength of particular domains and keywords, seemingly all of the answers are within Ahrefs. Cons I cannot think of any drawback in using ahrefs or in any of the features it offers. Review Source VR Verified Reviewer Founder Marketing and Advertising Used the software for: 2+ years ### "SEO Research" December 12, 2018 5.0 I use it every single day. Pros One of the most powerful tools for SEO research. They have the most up-to-date backlink data and give you incredible insights into top performing pages. It's a must-have for performing any type of SEO competitive research. Cons The monthly pricing can be a bit expensive. Review Source Morgan B. Digital Strike Marketing and Advertising Used the software for: 1-2 years ### "The Best SEO Tool for Your Arsenal" April 15, 2019 5.0 This has been the best SEO tool i've used in my 4-5 years in the industry. Pros Ahref's backlinking data has been second to none for years. Their ranking data is great for getting a quick pule check for a client site, and being able to quickly export top pages by links and rankings is great. Cons Some of their rankings data can be pretty off or slow to update, but that said any third party rankings site should have their data taken with a small grain of salt. Review Source VR Verified Reviewer Project Manager Design Used the software for: 1-2 years ### "SEO Guru Tool" December 29, 2021 5.0 Pros SEO analysis is made easy through Ahrefs. Keywords research is always of great help & I think it gives the most relevant keywords suggestions. The best thing is that it also provides details for backlinks for my competitors which help me to analyze & implement the same strategies as per my competitors Cons As a beginner when I tried to use Ahref, I was unable to even purchase their subscriptions due to high prices. I think they should have to lower down the prices for beginners Review Source DM Diana M. Administrador Marketing and Advertising Used the software for: 6-12 months ### "Ahrefs es útil" September 25, 2022 4.0 Es una herramienta útil para saber a grandes rasgos el volumen de búsqueda de una palabra clave, pero no es tan precisa como para hacer una estrategia de palabras clave. Pros Es fácil de utilizar, tiene opción para varios países, carga rápido. Cons No es tan preciso como otras plataformas, o tienen datos amplios para todos los países. Review Source Response from Ahrefs October 4, 2022 Delighted for the review, Diana! Could you tell us which parts of our data are not as accurate as other platforms, please? We pride ourselves on having the largest index of live backlinks, while our crawler is one of the most active crawlers on the Internet (#6) according to CloudFlare Radar (https://radar.cloudflare.com/verified-bots). So this is pretty important for us. Thank you for the support! SJ Stephen J. Operations Manager E-Learning Used the software for: 2+ years ### "Comprehensive but baffling in its complexity" May 23, 2024 5.0 Pros Everything you need is there, and a whole stack of things you probably won't. I realize that lots of people love to sit all day delving into figures, and others need to deep dive into specifics for other reasons. So I used it for a very long time and it was very good. Cons But eventually it dawned on me that we were paying a premium for stuff, as a small company, we really didn't need. Review Source Response from Ahrefs May 30, 2024 Hi Stephen, Thanks for taking the time to leave your feedback. Did you know that we offer free courses in our academy and use case webinars on a monthly basis to help you get the most out of your subscription? We'd really love to hear more about your experience and what you found challenging so we can improve our UI/UX as well as our onboarding sequences. Please do reach out to support@ahrefs.com if you get a moment. We'd love to hear more of your thoughts! WA Wasim A. Director Education Management Used the software for: 2+ years ### "Intuitive dashboard with great service " October 5, 2022 5.0 Pros Ahrefs is wonderful tool to do keyword research, it help our website to find best competitive keyword and contribute in organic growth of the website. Its content explore features is amazing that helps us to find trending content over Internet. Cons Ahrefs does not have custom report option with whitelable Alternatives considered [Semrush](https://www.capterra.com/p/151962/SEMrush/) Review Source Response from Ahrefs October 21, 2022 Thank you, Wasim! I believe there's a misunderstanding. You can in fact download white-labeled reports into a CSV format. We even have the option to include certain reports as dashboards in your Google Data Studio account (a feature available only for the Advanced and Enterprise accounts). If you have further questions, please write us in the support chat and one of our colleagues will gladly help you out :) Cliff D. Marketing Manager Marketing and Advertising Used the software for: Less than 6 months ### "Ahrefs for a small digital marketing agency" November 6, 2019 5.0 so far I'm super happy. I love the train tutorials that the marketer does and the information I'm learning seems to be falling into place and I'm quite sure I will be able to dominate my local market and help my clients do the same in short order. Pros this software has more than I will need to take care of all of my customers needs in a big big way! There is no doubt that after learning to use it in an effective way I will be able to provide a tremendous value and help my clients reach higher rankings at a much faster Pace than my bigger competitors. Cons there is a little bit of a learning curve. I don't mind because I have been referred this software many times by many larger organizations. Switched from [mangools](https://www.capterra.com/p/168644/Mangools/) I'm looking for a more powerful and dynamic tool to replace two other tools I was using. Review Source AB Aniket B. content writer Marketing and Advertising Used the software for: 2+ years ### "Impressive for keyword research" December 1, 2022 5.0 excellent for keyword research as well as website status/health Pros Easy to find keywords and searched questions with a lot of underlying data Cons takes a little time to get used to, but not a deal-breaker Review Source Response from Ahrefs January 4, 2023 Happy to know we're helping you with your keyword research endeavors Aniket! Please note that each report is supplemented with easy to follow "how to use" tutorials: https://ahrefs.com/academy/how-to-use-ahrefs We also post regular product update videos on all our social platforms. Speaking of keyword research, be sure to check our SERP comparison feature so you can verify the similarity between two keywords: https://ahrefs.com/blog/whats-new-at-ahrefs-nov-2022/ RP Ramkumar P. SEO Specialist Marketing and Advertising Used the software for: 2+ years ### "Best Tool for Backlink Checking and Finding Link Building Opportunities" January 14, 2023 5.0 Pros 1\. Internal Backlinks2. Competitor Analysis3. Backlink Audit Cons Keyword Research data is inaccurate for Indian database Review Source Response from Ahrefs January 24, 2023 Ramkumar, can you write us at support@ahrefs.com about which keyword volumes are inaccurate? Thank you! Oliver B. SEO Strategist Financial Services Used the software for: 2+ years ### "Still the best for links and great for keywords" July 29, 2019 5.0 Pros The link database and discovery tools are best in class. Reports like broken links, best pages by links and top pages are stand outs. The keyword research is solid and their DR metric is a great proxy for PageRank. Cons Not great for content and optimisation recommendations. Review Source AS Aris S. Outreach Manager and Marketing Ninja @ninjaoutreach Marketing and Advertising Used the software for: 2+ years ### "Ahrefs is synonymous with SEO" August 9, 2018 5.0 Pros I do a lot of link building and SEO to grow our site's traffic. And there's always this one go-to tool that I have that helps me do the work easily. That's Ahrefs. For the most part, I use this monitor the links we get, to check our ranking, keywords, search for relevant content that I can get a link from, do audits and fix issues and more. It's also very user-friendly. Cons Well, can't really think of anything at the moment but perhaps have a better interface on the keyword explorer? That would help. Because at that specific feature, this tool is no match SEMRush. Either way, these 2 tools both have a place in my heart. I just use Ahrefs more. Review Source SS Shreyansh S. MarksOps Associate Staffing and Recruiting Used the software for: Less than 6 months ### "Good but too expensive" December 30, 2022 4.0 Pros It is good, it offers everything and is holistic in its approach. I liked the audit reports & keyword tracking & ranking. Cons It is too bulky, there are unnecessary features for small businesses for which they should have more plans, more tiers of pricing. Despite liking it we didn't continue with it because it is too expensive, ROI was not good. Review Source Response from Ahrefs January 6, 2023 Sorry to see you leaving, Shreyansh :( We're an all-in-one SEO toolset, meaning we encompass multiple tools to help marketers with various SEO tasks. For small businesses like yours, we have a free plan called Ahrefs Webmaster Tools. This one allows you to use Site Explorer and Site Audit for all your verified projects - for free. We also have a bunch of free tools that might help: https://ahrefs.com/free-seo-tools Hope to see you back soon! Gert H. Head of SEO Airlines/Aviation Used the software for: 1-2 years ### "Overall great backlink tool" August 8, 2018 4.0 Reliable and had a good experience with their customer support when something went wrong on our account. Tim Soulo specifically being quite helpful with sharing additional info on the tool and generally helping out. Pros \- Easy of use - Full view of all backlink data in one view - Accurate and large database compared to other backlink tools - Additional SEO features (keyword research tool, rank checker etc) Cons \- Pricing model is borked (scaling isn't ideal for enterprises) Review Source VR Verified Reviewer SEO consultant Marketing and Advertising Used the software for: 1-2 years ### "A must-have tool when you want to do SEO" September 14, 2022 5.0 Pros Positioning, backlinks and keyword research are the features I use the most. They are essential in my job and although other tools offer similar features, those of Ahrefs are among the most successful. Cons The price is a bit high, but it is not the most expensive tool among its competitors. The interface could use a little improvement, but it's still usable Review Source Response from Ahrefs September 19, 2022 Appreciate the insightful review! Could you write us at support@ahrefs.com in regards to which parts of the interface could use improvements, please? We're always searching for feedback that could make us better. Thank you! Moises A. Marketing Manager Gambling & Casinos Used the software for: 2+ years ### "Was the best SEO tool" November 15, 2022 3.0 I used for long time but now is not in our list of paid software because of other options. Pros The link tracking section is what made ahrefs famous, by now there are other options cheaper and better Cons The starting price, not for companies, is high Review Source Response from Ahrefs November 16, 2022 Hi Moises! Can you tell us which other tools you use that come close to the quality of the data we offer? We still have the largest database of live backlinks (14+ trillion) and the 6th most active crawler on the Internet, according to Cloudflare Radar. Thank you! Jovan M. Performance Marketing Manager Marketing and Advertising Used the software for: 1-2 years ### "The best backlink research and monitoring tool " March 21, 2019 5.0 Ahrefs is more than just a topic SEO tool for tracking keyword positions, keyword research etc. This tool will help you to dive and research quality content and make your links real natural. Pros Ahrefs provides the best features on the market according to the link research, backlink monitoring, competitor backlink analysis etc. Content Explorer within the Ahrefs works as a little search engine where you can find relevant topics for future content ideas. Keyword explorer in the redesigned version looks very clear and easy for navigation. You can use filters to separate keywords by word count, volume, keyword difficulty, even from estimate CPC. Overall UX and UI experience are very satisfied which is very important for all SEO tools. Cons I would like to have at least 2 users in the standard plan. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.