# Page 13 | Ahrefs Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 13 - Is Ahrefs the right SEO solution for you? Explore 583 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/176340/Ahrefs/reviews --- Ahrefs 4.7 (583) [View alternatives](https://www.capterra.com/p/176340/Ahrefs/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 16th, 2026 # Page 13 - Reviews of Ahrefs ## Showing most helpful reviews Showing 301-325 of 583 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use FA Faiz A. CFO Information Technology and Services Used the software for: 1-2 years ### "Ahrefs - King tool for SEO" November 13, 2020 5.0 Overall I give 4.5 starts out of 5 for ahrefs and its features Pros Well, ahrefs is best tool for Digital Marketing, specially for SEO. It helps me to find compete backlinks also its keyword explore is very cool. Gives me very appropriate data for keyword research. One of the best thing I like in ahrefs is has content-gap option through which you can find those websites from which your competent getting links. Also if you want to audit you website and looking for suggestions ahrefs is good. It tells you maximum possibility to improve your On-page issue. Cons Well I am ahrefs from 2 years. I didn't feel anything lacking in it. But now in ahrefa current update there is one new features i. e, organic keywords 2.0.It's UI and UX is good but in its new 2.0 feature they don't have SERP option hope they introduce. Review Source dS dako S. SEO agent Information Technology and Services Used the software for: 1-2 years ### "Ahrefs tool to help Seo agents and many more" January 22, 2024 3.0 Pros I enjoyed that Ahrefs is very easy to understand even if your journey has just started as a SEO agent Cons The most important downfall for Ahrefs is that it needs a little shaping in terms of keyword research tool Review Source Response from Ahrefs January 23, 2024 Hi Dako, Thanks for taking the time to leave a review! We're glad to hear that you find the interface easy to understand, even for beginners. We'd love to hear more of your thoughts about how we could improve our Keywords Explorer tool. If you'd like to give your feedback, please contact support@ahrefs.com, and our customer service team will pass your thoughts onto the rest of our team. Thanks! VR Verified Reviewer Digital Marketing Executive Internet Used the software for: 6-12 months ### "Ahrefs - The best in the business" November 3, 2018 4.0 I started using Ahrefs as a novice, but the frequent blog post on different categories like SEO, Link Building, Outreach, Web traffic, and keyword research has made me an expert in my field without any formal education. Hats-off to reps for sharing some secret sauces to help the community around. Pros Ahrefs is excellent in terms of providing in-depth statistics on a website. Right from keywords to competitor analysis, it makes SEO, Link building and outreach fun for the businesses. Cons The cons is yet to be found, but as a user I think it should provide limited free trial so that a user can take a tour of their excellent services. Review Source MV Marielle V. Owner / SEO Expert Arts and Crafts Used the software for: 2+ years ### "Ahrefs is a great SEO tool for every online marketers!" November 4, 2018 5.0 Pros I've been using Ahrefs for about two years and it keeps getting better. It helped me and my team achieved higher rankings and as a result, more clients and the ROI is pretty good. Ahrefs is a very powerful SEO tool and here are the advantages of using it. 1. Easy to use. 2. Feature-packed software. 3. It allows me to track my keywords. 4. Accurate rank tracker and backlinks analysis 5. Doing keyword research with it is amazing. It has an amazing feature that helps me to measure the competition. 6. I can see the stats of any websites quickly. 7. They have an amazing blog which can help me and my team to become better. 8. Amazing support. 9. The developers keeps on improving the software. Cons I do not see any disadvantages of using it. It has all the tools that we need and we love using it. It is powerful yet easy to learn. Review Source VR Verified Reviewer Senior SEO Executive Internet Used the software for: 2+ years ### "The Best SEO Tool I have ever used" October 22, 2018 5.0 Pros Almost everything, the metrics are accurate, the keyword positions, organic keywords data, competing domains feature and my all time favourite "site audit" Cons Sometimes the data is not accurate in the broken links report, apart from that, it's cool! Review Source Michael G. Content Editor Internet Used the software for: 2+ years ### "The fundamental tool for SEO" January 26, 2021 5.0 Pros Ahrefs is pretty much how we gain success with SEO. The tool is so useful for finding keywords and content opportunities, and tracking your success. The blog and academy is also extremely useful. Cons Not much. The only thing I can think of is that it feels like sometimes the traffic estimations are slightly off or underreported. Apart from that, the tool is great. Alternatives considered [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[Semrush](https://www.capterra.com/p/151962/SEMrush/) Reason for choosing Ahrefs Better reputation, better content. Review Source VIJETA K. Digital Marketing Executive Information Technology and Services Used the software for: 1-2 years ### "Best Tool for SEO strategies, Digital Marketing strategies and competitor Analysis" May 16, 2020 5.0 I have use lot of tools for SEO purpose but this is my favorite tool. Like I have a hand on this tool. The user interface is easy. You don't need to find my feature. It all in the dashboard. Pros It is very easy to use. You can easily check every matrix of your domain like new backlink, lost backlink also you can check your keyword rank. It is very useful when you want to know about your competitor. Cons They should provide 15 days of a free trial. Review Source Carlos Orlando R. TSU Computer Hardware Used the software for: I used a free trial ### "The ultimate tool to boost my SEO strategy" July 11, 2023 4.0 Since I started using the tool, I have been impressed by the quantity and quality of data it offers. It has given me valuable information on keywords, links, competitors and the overall performance of my website. I have always received quick and helpful responses to my queries, which is invaluable when working with tools of this type. Pros What I loved was the quantity and quality of data it offers. As an SEO professional, having accurate and complete information about keywords, links, competitors, and performance is critical. Cons The truth seemed a little high the price. Although I understand that the quality and quantity of data that the tool offers justifies its cost, it may be a bit high for those with tighter budgets. However, I find the investment worthwhile as the return on investment is significant when used correctly. Review Source Response from Ahrefs July 11, 2023 Appreciate your thoughts, Carlos! Curious, what was your go-to report/tool? Looking to see if I can make some suggestions of newly released features that might help even more with your daily work. Andrei VR Verified Reviewer Web Developer Information Technology and Services Used the software for: 1-2 years ### "Industry Standard" November 1, 2022 5.0 Pros This is a must have tool in the SEO industry. Amazing at what it does for keyword research, planning, and on/off page SEO Cons Wish that it was slightly cheaper so that we could afford to use it for more sites. Other than that, absolutely no complaints Review Source Response from Ahrefs November 4, 2022 Much appreciated! By the way, you can add an unlimited number of verified websites to your Dashboard with any plan. Unverified websites come in batches of 5, 20, 50, and 100, depending on your plan. If you have any further questions, don't hesitate to write us at support@ahrefs.com :) BP Bojan P. SEO Manager Marketing and Advertising Used the software for: 2+ years ### "All in One SEO Tool" October 5, 2021 5.0 My go to SEO tool for years! Pros Number of features Community Constantly Improving & Adding New Features Cons It might come hard to use when you start out but you will catch up over time and after that it's just magic. Review Source SA Sultan A. Director Publishing Used the software for: 1-2 years ### "Nothing like ahrefs " September 24, 2022 5.0 Pros I really do not have words for ahrefs this tool helps us to to generate organic traffic from search engine, most like features of ahrefs is content explore as it gives the idea of trending topics and there A-Z analysis . Cons Ahrefs 2.0 features is very irritating and not good I suggest to rollback old layout. Review Source Response from Ahrefs October 11, 2022 Hey Sultan! Appreciate the kind words :) Could you tell us at support@ahrefs.com why 2.0 features are irritating? If you're talking about Overview 2.0, please note that it's more accurate. It automatically filters out links that haven't been crawled/re-crawled in the past 6 months and shows only unique keywords (instead of positions). It's also a work in progress, as we intend to build more features on top of it. Awaiting your reply on our chat! SD Sergio D. CEO Marketing and Advertising Used the software for: 2+ years ### "BEST software SEO" April 5, 2023 5.0 Pros BEST software for researching backlinks for the allí websites. Cons Si the BEST SEO software but si very expensive Review Source Response from Ahrefs April 7, 2023 THANK YOU, Sergio!! <3 Did you know that you can now inspect the source code of a backlink's referring page to see what has changed after adding/removing a backlink? Here's a small rundown of it our latest March product update video: https://www.youtube.com/watch?v=nVK417wKN\_c&ab\_channel=AhrefsProductUpdates EN Eric N. Blogger Accounting Used the software for: 1-2 years ### "Lots of features but lots of cost, too" July 19, 2021 4.0 Overall, Ahrefs is a great tool for analyzing websites. The problem is that you need to already have a significant income stream to be able to afford the program unless you want to come out of your own pocket for the cost. Pros I like that there are a lot of ways to analyze my website's performance. There's a great free option that gives access to a great selection of the available tools. The learning center is full of in-depth and excellent guides. For the most part, it's easy to navigate and does a very good job offering tooltips in the various reports. Cons The program is very cost-prohibitive especially considering the fact that most websites don't make money for a while and the tools are good to have access to right from the start. The free version should at least provide the site ranks in the toolbar but doesn't. The "rating" system seems significantly out of line compared to other products that seem to have very similar rating results. Review Source Response from Ahrefs July 19, 2022 Appreciate your feedback, Eric! You're right, you need an active paid subscription for the toolbar to display SEO metrics. As for the "rating systems", could you write us at support@ahrefs.com and be more specific, please? We want to spot inconsistencies early on. Thank you. KE Koen E. Marketeer E-Learning Used the software for: 6-12 months ### "Great tool!" June 2, 2021 4.0 My overall experience is very good! Pros I like the fact that you can see what backlinks you gain and what links you lose. Also you can keep track of DR and UR. For https://lernigo.de the ratings skyrocketed with using Ahrefs! Cons The data of traffic is based on estimations. Google search console is a lot more accurate when it comes down on traffic data. Review Source Patrick M. Director, Marketing Technology Marketing and Advertising Used the software for: 1-2 years ### "Fantastic tool to monitor organic keywords and backlinks" August 28, 2019 5.0 We have many SEO clients, and Ahrefs is an integral part of the equation due to it's ability to map out keywords positions between you and your competitors. It's also great to monitor the strength of your backlink plan, and to try to find additional options that are worth pursuing. Pros I love the ability to compare keywords you and your competitors are targeting. It offer several tools to help determine where you are making ground, losing ground, and also to find keywords and phrases your competitors are targeting that you are not. I also use the backlink analyzer very regularly. In my experience, it is the best tool for this purpose on the market. It is also very competitively priced compared to other tools in the SEO realm. Cons There are stronger tools on the market for PPC specifically. Review Source RL Richard L. Owner & SEO Expert Sports Used the software for: 2+ years ### "One word: Powerful!" December 1, 2018 5.0 I loved Ahrefs. It is a powerful SEO tool. Pros Ahrefs never failes to amaze me. It is definitely a powerful all-in-one SEO tool. It has a lot of features like Keyword Research, Domain Analysis, Content Marketing tool and Keyword Tracking. I've used all of the features and I loved it. I can quickly input a domain and see all the useful stats like their rankings, number of backlinks, domain rating, top pages and estimated traffic. It really gives me an edge to outperform a certain website and be on top. I also loved their blog, it has lots of tutorials and strategies. Cons Expensive. That is the only drawback I can think of. Review Source VR Verified Reviewer Digital Marketing Analyst Information Technology and Services Used the software for: 1-2 years ### "The Best SEO tool available in the market" October 29, 2018 5.0 Pros Every single feature in the tool is an added value for a business. Starting from Keyword research to setting up a dashboard, you can achieve everything right within this tool. Gives you loads of content ideas, customise your alerts, understand your website performance etc using Ahrefs. Cons No points can be added under cons section. This tool has been really doing wonders! Review Source KP Kuldeepsinh P. Self Employed Writing and Editing Used the software for: 1-2 years ### "Best Competitor Analyzer in terms of Backlinks" October 20, 2021 4.0 Ahrefs helped me a lot by being a strategy revealer of my competitors. Pros For me, it is easy to find out my competitor's strategy by getting a list of where they made backlinks. Also, it shows estimated traffic on their specific page to get a fair idea about the potential of such type of content. Cons I often find that Its keyword research tool can be more accurate. Review Source MS Matthew S. Owner Non-Profit Organization Management Used the software for: 2+ years ### "An extremely powerful online marketing tool!" December 5, 2018 5.0 Ahrefs is my main tool for any serious SEO work. Pros In my opinion, Ahrefs is the most complete tool for every online businesses. It is a must-have tool if you are serious about your SEO and online business. I am using it for more than five years and it just keeps on getting better. Their keyword database is huge! It gives me tons of related keywords that I can use as topics for my articles. It also shows the search volume and the keyword competition. It is reliable and it helped me achieved high rankings on Google search engine. Analyzing my competition is a breeze. It shows relevant data to help me plan my strategy. Additionally, they have an awesome blog and video series to further enhance my SEO and marketing skills. Cons Ahrefs is so powerful but it comes with a high price tag. Review Source MJ Megan J. Writer Health, Wellness and Fitness Used the software for: 6-12 months ### "Awesome for backlink analysis " April 4, 2021 5.0 Ahrefs allows me to track my backlinks and see what backlinks my competitors have and what keywords they are ranking for. Ahrefs has provided me with much needed info in order to outrank the competition. Although it’s pricey it is well worth it for what you get out of it! It was a great investment for me. Pros I found Ahrefs pretty simple to use. There are a lot of features and components but the interface is easy to navigate. It didn’t take me long to get the hang of it. When doing competitor research, Ahrefs is hands down the best tool for backlink analysis. It provides so much info on your competitors’ backlinks and on your own. I also like that you can check what keywords you’re ranking for as well as the keywords your competitors are ranking for. It provides so much valuable insight. Cons Ahrefs can be pretty pricey. The good thing is you can test out your plan of choice with a $7 week long trial period before committing to full price. But I do wish the pricing wasn’t so expensive. Switched from [Semrush](https://www.capterra.com/p/151962/SEMrush/) I like SEMRush and still use it for SEO research but I prefer Ahrefs specifically for backlink analysis. Review Source VR Verified Reviewer SDR Consumer Services Used the software for: 6-12 months ### "Helps you get more relevant SEO actions " April 6, 2022 4.0 We love Ahrefs. We wouldn't be able to perform so well in terms of SEO/Content if it wasn't for this tool. It is easy to use. It uses easy to read graphs as well. Pros It is super easy to use. It is a valuable software if you want to improve your SEO/Marketing/Content while being on the web. There are so many websites out there. Ahrefs clearly helps you get relevant keyword, titles and else in terms of content. It also helps to analyze some articles and websites in terms of visibility and competitivity on the net. They have got some metrics to show and some advices to give if you want your SEO/Marketing/Content to stay relevant and aligned. Cons It takes time to learn to build a clear knowledge of everything you can do through Ahrefs. The is a lot of components, features, that can be used at the same time. It requires at least a little bit of knowledge about SEO/content structure for the whole tool to make sense. Review Source VR Verified Reviewer Full Stack Developer Information Technology and Services Used the software for: 1-2 years ### "Ahrefs is your premium SEO research tool!" April 9, 2021 5.0 Ahrefs is generally a joy to use, with great tutorial content onboarding is easy. Pros As a web developer, I really appreciate the UX Ahrefs provides, their tools are top-notch, fast, and responsive, and the experience feels very cohesive. They also offer the Ahrefs rank which is a really nice addition. In addition to that, they have great webinars and tutorials to watch and learn from. Cons I think the price should be lower for companies that don't use it that often. Also, the tools could be improved a bit more I feel. Alternatives considered [Semrush](https://www.capterra.com/p/151962/SEMrush/) Review Source JV Jonas V. Head of Marketing Human Resources Used the software for: 2+ years ### "Great holistic SEO tool" November 11, 2022 5.0 Pros It's a great all-in-one SEO tool that allows you to monitor keywords, analyze backlinks and competitors and find the best keywords. Cons For beginners, the UI might be confusing. Review Source Response from Ahrefs November 15, 2022 Thank you, Joans! May I ask in which ways is the UI confusing for beginners? Most of our reports have tooltips, that redirect you to an in-depth how-to article on how to use the report. Of course, you can always access our help page, Academy, ot YT channel for more hands-on tutorials. Or directly write us at support@ahrefs.com. We're happy to help out! :) VR Verified Reviewer Software Developer Computer Software Used the software for: 6-12 months ### "Very powerful - but expensive" February 11, 2023 5.0 Overall a very powerful tool that I have used many times to enhance my online content, and because of its great historic data, you can see how impactful its assistance can be. Pros Ahrefs is the dominant keyword research and SEO tool in the industry which is why I was drawn to it, it has a great UI and plenty of features to help you with the content of your website. At the time of using, it had a generous free trial which I think is important in this field, and was enough to assess the product and decide to stay on board! Cons It is very expensive, however i would say that most of the tooling in this field is expensive. Review Source Response from Ahrefs February 22, 2023 Thank you! You can still use our free, but limited plan for your own verified projects: https://ahrefs.com/webmaster-tools With it, you should be able to get an in-depth look at the organic search traffic and backlink profile, as well as the technical issues that hurt your rankings. Oh, don't forget we have a hub of free tools that might come in handy too: https://ahrefs.com/free-seo-tools - Andrei Dan R. Sales Manager Computer Software Used the software for: 6-12 months ### "A link builder's dream come true!" July 17, 2019 5.0 Great product that provides essential data all SEO practitioners need, and more. Pros It gives me a comprehensive insight on websites and a source of potentials sites to link to. Cons There maybe data overload at a single glance, may need some time understanding it and analyzing how it affects your own link building efforts. Review Source Similar Products Featured ## Related categories [SEO](https://www.capterra.com/seo-software/)[Website Optimization Tools](https://www.capterra.com/website-optimization-tools-software/)[Competitive Intelligence](https://www.capterra.com/competitive-intelligence-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.