# Page 14 | Ahrefs Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 14 - Is Ahrefs the right SEO solution for you? Explore 581 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/176340/Ahrefs/reviews

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Ahrefs

4.7 (581)

[View alternatives](https://www.capterra.com/p/176340/Ahrefs/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 26th, 2026

# Page 14 - Reviews of Ahrefs

## Showing most helpful reviews

Showing 326-350 of 581 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Digital Marketing Manager  
Internet  
Used the software for: 2+ years

### "Best SEO Tool"

September 10, 2019

5.0

Pros

Overall, this tool is a must-have for any SEO doing keyword research and link building. I couldn't do my job without it.

Cons

No cons, however, a few SEO tools have closed the margin.

Review Source

JM

John M.  
Owner  
Music  
Used the software for: 2+ years

### "For me, Ahrefs is the number one choice!"

May 5, 2019

5.0

Ahrefs is the best for me.

Pros

I really like this tool. Ahrefs is an amazing and powerful online marketing tool that I am using to rank my website. It is a big help for me because I can further improve my website by checking on my competitors, monitoring my keywords, backlinks and it also allows me to generate a lot of new topic ideas. Their Backlink Checker is really powerful, it shows almost all of my backlinks as well as my new or lost backlinks. They also have a blog and a lot of tutorials about SEO and online marketing.

Cons

Sometimes, their tools are slow to load.

Review Source

Jake N.  
Founder  
Online Media  
Used the software for: Less than 6 months

### "Ahrefs is my favorite SEO/Marketing tool"

August 7, 2018

5.0

Ahrefs is nothing short of exceptional. It's packed with features that can have an immediate and lasting positive impact on your business. I discovered Ahrefs after they offered an extensive 'Blogging for Business' course that detailed ways to enhance a company's blog. Through the course, I learned how valuable Ahrefs could be for any business.

Pros

\- Keyword analysis with Ahrefs is unparalleled. - I can easily discover high-traffic search terms that are not competitive. - Keyword tracking enables continued monitoring of keywords (great for outreach). - Backlink analysis is what it's all about, though, and I spend most of my time spying on backlink sources from other similar businesses. - Regular 'how-to' videos on YouTube for free. - Ahrefs blog is one of the best out there for SEO and helps provide practical uses for Ahrefs tools.

Cons

\- Much like other SEO/Marketing tools and software of this quality, the price is relatively expensive. It might be fine on an individual basis, sure. But when you are combining Ahrefs with other software/tools it starts to become an insanely expensive kit. - It's complex, which could be difficult for some. However, I found that their blog and YouTube content helps pick up the software and quickly become an expert.

Review Source

VR

Verified Reviewer  
Community Builder  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Worth the time to learn to use"

January 8, 2019

4.0

I just started learning SEO techniques for a digital marketing company, and while the website it REALLY full-service, and even has a learning section from one of their staff members writing blogs about various SEO tactics you can use, it just takes a long time to learn the tool, in my opinion. I am always wondering "Is there a way to do this?" And then spending a lot of time poring over tabs and the side bar to look and see, and then figuring out how to read what's in front of me. If you're new to using this tool, don't forget to hover your mouse over things, because sometimes THAT'S where its label shows up.

Pros

It has pretty much everything I need, including a tool bar and plugins.

Cons

It takes a long time to learn how to use it. This isn't entirely the software's fault, it also takes a while to learn what metrics you're even looking for every time you start a new SEO project, but even so, it took a while to learn where everything was, read the feedback, etc.

Review Source

Bhawana D.  
SEO Excutive  
Marketing and Advertising  
Used the software for: 1-2 years

### "Best for compitior backlink analysis"

December 26, 2018

5.0

One can purchase this for tracking compitiors backlinks, keywords and content.

Pros

It gives you details report for compitiors backlinks with first indexed, last cached and lost link details. I can easily get compitiors backlinks.

Cons

Pricing is bit high and the content explorer doesn't show the country wise search results for particular content search.

Review Source

Vladas S.  
Owner  
Internet  
Used the software for: 2+ years

### "Good and expensive"

September 8, 2017

5.0

Pros

This tool probably is the best in terms of number of backlinks it discovers. I understand, that it needs a lot of resources to crawl all the web and digest all the data collected. It makes the high price adequate and acceptable. It takes time to understand multiple features of this tool and when you already learn it, developers offer some new features to learn.

Cons

My main concerns were price and non supporting of markets I need. But know I accept it's price and this tool also started to support markets I need.

Review Source

Jason B.  
General Manager  
Hospitality  
Used the software for: 1-2 years

### "My favorite SEO Tool! "

July 12, 2018

5.0

SEO insite and training - BIG data and a lot of information! (almost too much!)

Pros

I love the fact that I can monitor and track my keywords and ranking for our site. They have one of the best SEO blogs ever, I have learned so much.

Cons

I'm on their basic license and I can't see all of our rankings for certain positions unless I upgrade.

Review Source

Gerald H.  
Digital Manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "The most comprehensive SEO tool for all serious SEOs"

October 15, 2019

5.0

Great SEO tool to help power up your search and content marketing activities.

Pros

With Ahrefs I was so to obtain advanced SEO keyword data with a few clicks, great tool Garner competitor and industry insights.

Cons

Keyword trend analysis is rather limited as it does not show annual keyword trends like how they do it in Google keyword planner.

Review Source

MM

Mario M.  
Founder  
Marketing and Advertising  
Used the software for: 1-2 years

### "My favourite SEO Tool"

October 31, 2020

5.0

I rely on Ahrefs for all my SEO tasks.

Pros

It has a learning curve, but once you undertand the basics it´s easy to use. The tutorials and blog posts are also really helpful. I get to analyze my industry, spy my competitors and apply reverse-engineering to their strategies.

Cons

Nothing really. It might seem pricey but in the long-term is well worth the investment.

Alternatives considered

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Reason for choosing Ahrefs

Most SEO experts seem to prefer Ahrefs over similar tools. Also its blog and FB group is a great guide for new and seasoned SEOs alike.

Review Source

GM

Guillaume M.  
SEO Consultant  
Internet  
Used the software for: 1-2 years

### "Serious SEO tool but not complete"

August 19, 2022

4.0

Pros

Good accurracy and database, quick to view and analyze result datas of your websites metrics regarding SEO

Cons

GUI could be better and more modern. Its lacks of a good content editor / analysis

Review Source

Response from Ahrefs

August 24, 2022

Hi Guillaume! Thank you for the feedback. Can you write us at support@ahrefs.com in terms of what expectation you have for a content editor? Alternatively, you can write this feature suggestion along with a clear use case on our canny page for other users to see too: https://ahrefs.canny.io/ Btw, we also have a WP plugin that analyzes the performance of your WP articles and recommends improvements (that's if you have a website running on WP): https://ahrefs.com/blog/introducing-ahrefs-wp-plugin/

WD

William D.  
Owner / Blogger  
Sports  
Used the software for: 2+ years

### "A top-notch SEO software!"

March 27, 2019

5.0

Pros

Ahrefs is a powerful all-in-one SEO solution! It is the main tool on our office for SEO related work. The software is a serious tool that helps me to find more ideas, improve my website's performance, track my competitors and achieve high rankings on search engines. Their Keyword Explorer tool is simply amazing. It helps to find more keywords and to determine if the keywords are worth the effort. The data that I can collect while using Ahrefs is outstanding!

Cons

My only gripe about Ahrefs is its high price tag. But the cost is worth it!

Review Source

SR

Slawek R.  
Digital Product Manager  
Publishing  
Used the software for: 2+ years

### "Just great tool. "

September 22, 2022

5.0

It's best for SEO and kewords management. We were able to benefit a lot form it.

Pros

It's easy to use and well known among specialist. We used for SEO and it was very helpful for setting directions and monitr results

Cons

It's not the best value for money option. However if the money doesn't matter, you can consider it and will not be dissapointed by the loads of features

Review Source

Response from Ahrefs

October 11, 2022

We always smile with joy when reading reviews like this one, Slawek! :) Our business model is based on access to high-quality data. That's why we crawl the Internet since 2010, have the #6th most active crawler according to CloudFlare Radar, and the largest index of live backlinks. We didn't mention the hardware costs and human resources needed to maintain such a system, which might go unnoticed at first. If you have any more questions, don't hesitate to reach us at support@ahrefs.com!

Adam G.  
Owner  
Design  
Used the software for: 1-2 years

### "The Best SEO Tool Around"

January 28, 2019

5.0

We love this tool and use it everyday.

Pros

This has been our favorite tool. It was easy to learn and the metrics are better than the competitors. We use it at all levels of our sales funnel: we run reports pre-sale and use use it heavily when working with clients.

Cons

There really isn't anything we dislike at this point.

Review Source

VR

Verified Reviewer  
Editor In Chief  
E-Learning  
Used the software for: 2+ years

### "The benchmark of all SEO tools."

October 15, 2019

5.0

Great experience. Easy to learn. Does everything you want for SEO.

Pros

This is the leading SEO tool from which every other tool is judged. The Domain and URL ranking of Ahrefs is the industry standard. Keyword research is top tier.

Cons

Price. Look at that price. It is so expensive and only for agencies at this point.

Review Source

ES

Elaine S.  
Blogger / Online Business Owner  
Consumer Goods  
Used the software for: 1-2 years

### "Feature-rich SEO tool! Ahrefs is so powerful!"

November 9, 2018

5.0

One of the best software for marketers and business owners.

Pros

In my opinion, it is one of the best SEO software. It provides an all-in-one tool for marketers. It has lots of useful and advanced tools to help marketers like myself. Keyword research is my favorite game and Ahrefs provides tons of relevant keywords every time I use it. It also helps me to write better content and to audit my websites. Their crawlers are fast and reliable, they can detect new keywords and backlinks of my websites quickly. They have an awesome blog as well. I love reading their tutorials and ideas and they are really helpful! Support is top-notch!

Cons

The only disadvantage I can think of is it is expensive.

Review Source

Shamim Ahmed A.  
SDR  
Information Technology and Services  
Used the software for: 1-2 years

### "Best Keyword Research Tool I've Ever Found"

February 11, 2023

5.0

Pros

Ahrefs is the best tool I've ever used. Very accurate results and lots of features in a single platform. I used it mainly for keyword research and I'm happy with the results I've gotten.

Cons

The price is very expensive compared to all the tools in the market.

Review Source

Response from Ahrefs

February 22, 2023

Appreciate the kind words, Shamin! Please note that we're an all-in-one SEO platform that unites several tools under the same roof - which would cost more if taken individually. We also operate the #1 SEO crawler worldwide, the largest database of live backlinks in the world, and the largest U.S. keywords database (4.5 trillion) for the matter. Hence, the costs are not just in fetching the data and making it available to you, but also in maintaining such a complex infrastructure. Yet we do understand the costs implied for your company, given that you're a small team. What I suggest is to use our free tools for smaller SEO tasks that don't need so much in-depth analysis: https://ahrefs.com/free-seo-tools Cheers, - Andrei

LS

Luke S.  
SEO Specialist/ Blogger  
Marketing and Advertising  
Used the software for: 2+ years

### "Featured packed tool!"

September 16, 2018

5.0

Ahrefs if my go to all-in-one SEO tool. It is powerful and easy to use.

Pros

Ahrefs is my main tool when it comes to SEO. It can do almost anything quickly and accurately. It has lots of useful features that can help me grow my online presence. They even updated their Ahrefs Toolbar to quickly view the metrics of any web page and it is free to use. You can track your keywords, analyze your competitors and the software can help you improve your content big time. It is easy to come out with a plan on how to stay on top after seeing the data Ahrefs produces. It is a powerful tool and it can be your all-in-one SEO solution

Cons

Their pricing is a little higher than the competitors but you can definitely get what you pay for.

Review Source

NV

Nick V.  
SEO Specialist  
Marketing and Advertising  
Used the software for: 2+ years

### "My favorite SEO tool"

May 3, 2021

5.0

I love it

Pros

I like everything about this software from it's functionality to it's UX/UI and the resources available (blogs + videos)

Cons

The only con is the fact that the software is expensive.

Switched from

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

I technically didn't switch because I have both, but I almost never use SEMrush anymore and I use Ahrefs almost daily.

Review Source

RV

Rachna V.  
Director  
Education Management  
Used the software for: 2+ years

### "Great tool to do keywords research"

October 17, 2022

5.0

Pros

Ahrefs is providing us the best option to do keywords research and find us the most competitive metrics like domain authority, back-links count and organic traffic as well.

Cons

As such there is not much least like about ahrefs tool, it is working well and fine.

Review Source

Response from Ahrefs

November 22, 2022

Much appreciated, Rachna! Be sure to check the improved Best by links report, which shows you which pages on your target have the most external or internal backlinks pointing to them. With it, you can now filter links by link types (dofollow/nofollow/UGC/sponsored), weed out SPAM subdomains, and see which pages lost or won the most backlinks in a given timeframe. Read more about the rest of our October updates on our product blog: https://ahrefs.com/academy/how-to-use-ahrefs/site-explorer/best-by-links Should you have further questions, don't hesitate to contact me :)

RR

Ruby R.  
Digital Marketing Manager  
Mental Health Care  
Used the software for: 1-2 years

### "Good for high level SEO/Links but that's really it"

January 17, 2022

4.0

Pros

It proves a high level overview for keyword research

Cons

For the price, you could get all those features and more from other programs. Really depends what you are looking for.

Review Source

Response from Ahrefs

July 19, 2022

Appreciate your feedback, Ruby! Not sure if you're using Ahrefs exclusively for keyword research, but we're an all-in-one SEO toolset with 5 core tools that cover competitive analysis, site audits, keyword rankings, and top-performing content across industries: https://ahrefs.com/ These are but the core tools, we also have other tools to help you in your SEO efforts. Please write us at supprot@ahrefs.com and one of our friendly support agents will be happy to provide more info about the features that most interest you.

VR

Verified Reviewer  
Owner  
Marketing and Advertising  
Used the software for: 2+ years

### "Ahrefs is the mothership"

April 27, 2019

5.0

Overall, whenever I absolutely, have to have the full data picture. I choose Ahrefs!

Pros

Ahrefs is the mother of all data in the web promotion industry. The Links data is second to none. The Social Signals data is second to none. Many other SEO data apps actually pull their data from this app, the mother app. So if you want to slice and dice the data to find the right websites for your online promotion purposes, choose Ahrefs.

Cons

It's got so much data that you may need a few tutorials before using it becomes second nature.

Review Source

dD

david D.  
programmer  
Computer Software  
Used the software for: 2+ years

### "study of keywords and backlinks"

February 5, 2022

5.0

but in general I really like the study of keywords

Pros

What I like the most is the study of keywords and backlinks, it is also very complete.

Cons

the positioning of keywords on a domain is what seems limited to me

Review Source

Jennet S.  
CEO  
Human Resources  
Used the software for: 6-12 months

### "Ahrefs keyword research tool"

September 19, 2022

5.0

Pros

The best thing about this software is the number of keywords it generates with a single search query. This helps me to easily choose the best keyword to use on blog posts.

Cons

The trial period of 7 days is still payed for.

Review Source

Response from Ahrefs

September 20, 2022

Thank you, Jennet! Indeed, we had paid trials, but we don't offer them anymore. If you haven't decided on a paid plan yet, you can try our free plan called Ahrefs Webmasters Tools: https://ahrefs.com/webmaster-tools This one allows you to use Site Explorer and Site Audit for all your verified sites. It doesn't offer access to Keywords Explorer, but we bridge that by offering a bunch of free keyword-related tools: https://ahrefs.com/free-seo-tools Again, thank you for your interest in Ahrefs! ^^

HT

Harouna T.  
CEO  
Information Technology and Services  
Used the software for: 2+ years

### "Easy to use"

October 12, 2022

5.0

It is easy to use and is one of the best programs I have ever experienced

Pros

Ahrefs is a software that allows to search for keywords and helps to find information about competitors

Cons

Ahrefs is a better software but for me its only drawback is its price. Its price is not high

Review Source

Response from Ahrefs

October 17, 2022

"One of the best programs I have experienced" is music to our ears! ^^ Please note that we're an SEO toolset, with 5 core tools. While Mangools is strictly focusing on keywords. Hence, the price difference. If you have further pricing-related questions or tap into other Ahrefs' features (other than Keywords Explorer), please contact us at support@ahrefs.com

VR

Verified Reviewer  
Marketing Manager  
Computer Software  
Used the software for: 1-2 years

### "Best Digital Marketing Tool Out There! And probably best blog too!"

April 11, 2019

5.0

I've used ahrefs for digital marketing, seo research, website crawling, kw tracking, content gap analysis and backlink checking.

Pros

The best part are the features and massive amounts of data. Ahrefs has the most comprehensive set of digital marketing tools and probably the most data of anyone behind them. They're far more than an SEO tool and really a must for any marketing department. The technical SEO guys can use them as well as the content writers. Really useful across the board Oh and their CMO and people are everywhere. You can even hit them up on slack or reddit and they respond quickly!

Cons

No cons at all as far as I am concerned.

Review Source

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