# Page 16 | Ahrefs Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 16 - Is Ahrefs the right SEO solution for you? Explore 581 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/176340/Ahrefs/reviews

---

Ahrefs

4.7 (581)

[View alternatives](https://www.capterra.com/p/176340/Ahrefs/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated March 26th, 2026

# Page 16 - Reviews of Ahrefs

## Showing most helpful reviews

Showing 376-400 of 581 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

PP

Polina P.  
Marketing Senior Manager  
  
Used the software for: 2+ years

### "Must have tool for every specialist in marketing sphere."

June 26, 2018

5.0

qualitative analytics marketing research on competitors analytics for positions in Google analysis of dynamics of organic traffic website analysis

Pros

Of course this tool more useful for SEO specialist, but thanks to the user-friendly interface, this tool can be mastered by anyone in the team. Ahrefs show information about your website(organic traffic, backlinks, domain, top pages) and the same information about your competitors. Ideal for marketing analysis, in particular, organic traffic. There are irreplaceable functions such as "TOP PAGES" and backlink analysis. From the beautiful design of the tool you do not get tired, also there are good analytical dashboards.

Cons

If you do not connect google analytics then the data is not entirely reliable and the price is certainly quite expensive

Review Source

Jordan C.  
Digital Marketing Specialist  
Marketing and Advertising  
Used the software for: 2+ years

### "Great SEO tool"

May 9, 2019

5.0

Positive SEO results from using Ahrefs as a research tool.

Pros

Gold standard for SEO tools in my opinion. There are tried and true options that I frequently use here. There are also always new features and tools I haven't tried that help out. Everyone I work with likes it too.

Cons

I've heard it is quite expensive relative to other similar products. I would say it is likely worth the cost though

Review Source

HO

Hermann O.  
Ceo  
Internet  
Used the software for: 2+ years

### "local seo"

August 28, 2022

4.0

Pros

Ahref is a very important tool for the SEO of my website. The data provided is very clear and the backlinks bring traffic

Cons

The only downside is that ahrefs isn't clear enough about network marketing.

Review Source

Response from Ahrefs

September 2, 2022

Thank you for taking the time to write us a review! Can you give us more details about "network marketing" features at support@ahrefs.com, please? We want to understand the full context and see if we can do something to help in this direction. Thank you!

JC

Jack C.  
SEO / Web Developer  
Sporting Goods  
Used the software for: 1-2 years

### "A must-have tool for SEOs and online business owners!"

January 21, 2019

5.0

Pros

Ahrefs is an incredibly powerful SEO tool that can help you to track and improve your website. It is the main tool in our office and it's really a wonderful piece of software. It is fast and accurate. It can detect almost all of our backlinks, keyword rankings and organic traffic. The rank/position tracker tool is very accurate and it can also show if our keywords are on Google's featured snippet. With the help of their Keyword Explorer and Keyword Difficulty tool, we can make quality content that can rank easily on search engines. The Competitor Analysis tool is helpful to spy on our competitors and to track their performance.

Cons

I don't have any issues using it. It has lots of features and definitely the best all-in-one SEO tool today.

Review Source

CY

Carlos Y.  
Founder  
Internet  
Used the software for: 1-2 years

### "Ahrefs review "

October 21, 2022

5.0

Pros

Ahrefs is the best seo software is term of backlinks. Allows marketing on social networks including Facebook with very precise data

Cons

I had no problems using it. it is the best of seo tool

Review Source

Response from Ahrefs

October 31, 2022

Thank you, Carlos!

Ahmed ali K.  
Manager  
Apparel & Fashion  
Used the software for: 6-12 months

### "Brillaint for SEO"

September 14, 2019

5.0

We are taking help of ahref in SEO of our website.

Pros

The most thing i like about ahref is that it gives you all what you want to do SEO of your website and it really informe you about what your competitor is doing.

Cons

THE only thing that I don't like in ahref is that it is very costly if they make it cheaper it will be great for us.

Review Source

iS

izak S.  
CEO  
Computer Networking  
Used the software for: 2+ years

### "excellent tool for optimization "

October 28, 2019

5.0

i'm using it for a long time and it is the main tool that i am really trust on it

Pros

with so many features in it is a must use tool for every seo worker and site owners, it provides some great analyze tools with actual tools to make seo checklist that in the end makes the changes to the results

Cons

many options and tools that might not provide the main target, the online site is fast and get updated from time to time

Review Source

MP

Marian P.  
CEO  
  
Used the software for: 2+ years

### "Not the greatest tool outhere"

July 6, 2018

3.0

Pros

If you want to know how your SEO metrics are doing, you can get them from this software, it does the job right, but for us it was stuck in time, and some new futures just passed by them, we did use it for a couple of years with succes.

Cons

The pricing is insane for what it does, you can buy at least 4-5 different softwares with the money you buy one. This being said the futures and tools it provides are not that cutting edge anymore, tons of websites and softwares are ahead of them.

Review Source

Response from Ahrefs

July 19, 2022

Hi Marian! We're an all-in-one SEO toolset, encompassing 5 core tools and a few others. We also have the second most active crawler after Google when it comes to out backlinks index: https://ahrefs.com/big-data Not sure if you're still with us, but would be happy to know your thoughts about the present Ahrefs :)

AB

Andrew B.  
SEO Manager  
Computer Hardware  
Used the software for: 1-2 years

### "Ahrefs is an excellent platform for both content and technical SEO insight"

April 10, 2021

4.0

Ahrefs is an excellent add-on tool for a team. I would hesistate to call it an enterprise 'do-it-all' tool due to its inferior rank tracking and tagging, both of which are critical for large SEO teams.

Pros

Ahrefs is one of the best tools out there for intelligence around links - backlinks, link-building opportunities, etc. I especially love their 'link intersect' tool where you can see websites that are linking to more than one competitor.

Cons

The rank tracking capabilities in Ahrefs are not particularly robust. Updates only occur every week or so. In addition, keyword tagging is lackluster, which makes segmentation very difficult.

Review Source

Response from Ahrefs

July 19, 2022

Kudos for the review, Andrew! :) Wanted to chime in on the Rank Tracker tool. To be clear, the keyword update frequency depends on your plan. You could, however, buy an add-on that enables daily updates (currently this is only available to users on the new plans). As for keyword tagging, can you write us at support@ahrefs.com in terms of what's buggy about it? Thank you.

MP

Michael P.  
Owner  
Music  
Used the software for: I used a free trial

### "Awesome SEO Tool !"

September 9, 2022

5.0

Overall, Ahrefs has been really useful for getting SEO optimization done in house. Of course there are a million companies that will do your SEO for you, but if you want to take more of a DIY approach, Ahrefs can be your best friend! You can do a free trial to familiarize yourself with all the tools they have as well, which is great to determine what you might need exactly. Absolutely recommend this software if you're considering doing your own SEO and/or learning about SEO!

Pros

I love all the tools and different features that Ahrefs has to offer! If you are looking to get your website optimized for SEO, they have great tools for auditing your website for errors, as well as helping you find keyboards that would be relevant to your site. I also like the customer service as they were very helpful with getting us started.

Cons

The only thing I would say is that there is definitely a learning curve when it comes to this software, however that is really an overall SEO issue and probably not related directly to the layout of this software. It just takes a bit of time to get familiar with everything Ahrefs has to offer.

Review Source

Response from Ahrefs

September 19, 2022

Kudos, Michael! When it comes to onboarding, don't forget about our help page (https://help.ahrefs.com/en/), Ahrefs Academy (https://ahrefs.com/academy), and YouTube channel (https://www.youtube.com/c/AhrefsCom/videos) to help you get up and running faster. Cheers!

Femi D.  
Blogger  
Computer & Network Security  
Used the software for: 1-2 years

### "Ahref"

July 17, 2022

5.0

It's good and can help bring about growth

Pros

Keywords explorer, it is very easy to use

Cons

If possible, improve the backlinks analysis

Review Source

Response from Ahrefs

October 21, 2022

Thank you, Femi! The backlinks report is currently undergoing a big update. Please report to our support team at support@ahrefs.com about the issues you're encountering, they'll be happy to help you out :)

DP

Daniel P.  
Head of Marketing  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "The BEST Backlink Tracking Software"

May 15, 2019

5.0

Really love this tool. Ahrefs has knocked it out the park.

Pros

Ahrefs has an amazing amount of features. I love how it allows me to keep track of everything that's happening to my website. Who's linking to me? Who unlinked? What keywords are driving traffic? etc... If you're pursuing an SEO-focused marketing approach for your company, you need to be using Ahrefs.

Cons

Ahrefs has a LOT of tools. I think that can lead to overwhelm. I used the software daily and I found myself finding new tricks and hacks. While this is a good thing, it does get a little overwhelming when you're just starting out. Once you dive in and learn the tool, the world is your oyster.

Alternatives considered

[Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Review Source

VR

Verified Reviewer  
CMO  
Marketing and Advertising  
Used the software for: Less than 6 months

### "This may be the only tool you would need for SEO "

May 1, 2021

5.0

I really enjoyed using the tool, it has all the features one can ever ask for.

Pros

This platform is so feature-rich, offers the top of line features and functionality in the field of SEO. This is the go-to tool for most of seasoned SEO experts. They have definitely been improving over the years. They do also offer FREE online courses for SEO and to get you started with the platform which is great.

Cons

Their pricing is on the higher end of the spectrum which is not bad always but if you are looking for an affordable option to get started, this might not be for you.

Alternatives considered

[Ubersuggest](https://www.capterra.com/p/229169/Ubersuggest/)[Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[BuzzSumo](https://www.capterra.com/p/177181/BuzzSumo/)[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Switched from

[Ubersuggest](https://www.capterra.com/p/229169/Ubersuggest/)[Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[BuzzSumo](https://www.capterra.com/p/177181/BuzzSumo/)[Semrush](https://www.capterra.com/p/151962/SEMrush/)

They offered better functionality and features.

Review Source

Ron Elius S.  
Freelance B2B Copywriter for the Food & Beverage Companies  
Marketing and Advertising  
Used the software for: 1-2 years

### "SEO Tool and everything else you need to know how to properly use SEO"

April 13, 2019

5.0

One of the best SEO Tools on the Market

Pros

Ahrefs is one of a kind, it’s too powerful. Accurate Keyword research, and did I mention it’s also reliable and efficient since it will give you the volume and trend of a certain keyword. It’s amazing how this SEO Tool gives me the right data at the right time. The Competitive Analysis of Ahrefs made Ahrefs super usable and powerful.

Cons

Maybe for a Small Business the pricing is steep but it’s reasonable since the features offered by Ahrefs are powerful.

Review Source

NL

Nhi L.  
Junior Performance Marketing Executive  
Information Technology and Services  
Used the software for: 6-12 months

### "A good product"

February 28, 2024

4.0

Pros

The keywords research feature is great, I get a lot of suggestions from Ahrefs

Cons

The paid keywords is usually not enough when doing a competitor research

Review Source

Response from Ahrefs

March 5, 2024

Hi Nhi, Thanks for taking the time to leave a review of Ahrefs! We're so glad to hear that you're getting good use out of our Keywords Explorer. If you have additional suggestions about how we can improve the service we provide, please don't hesitate to reach out to support@ahrefs.com. Thanks again!

VR

Verified Reviewer  
Marketing Assistant  
Marketing and Advertising  
Used the software for: 1-2 years

### "Everybody Uses It, but not everyone loves it."

December 12, 2019

5.0

We're slowly monitoring, managing, and growing our clients' organic online presence.

Pros

Ahrefs is one of three SEO go-to tools that most marketing agencies use regularly. They offer some data insights that are difficult to get in any other tools, or in other cases, they display the data in ways that make more 'sense.'

Cons

To me, the most frustrating thing about this tool (and other SEO tools) is how they claim / intend for the tool to give you insights vs. what insights and data you can actually see.

Review Source

Sean A.  
Founder  
Marketing and Advertising  
Used the software for: Less than 6 months

### "The best of its kind, but costly. "

June 30, 2020

5.0

Ahrefs helped me plan out content with low competition that would actually be seen. However, due to the price I wasn't able to afford it for too long.

Pros

Ahrefs allows you to do so much to help SEO campaigns. You can see what articles in your niche have high search volume and low competition so you can help your blog/website get found, you can see what your competitors are ranking for and use filters like search volume and competition to see which you can use to plan similar content and get more search traffic, and so much more.

Cons

It is pricy. It is not easily accessible to the average person starting a website, however, if you have a decent budget for SEO, Ahrefs is one of the best investments you can make.

Review Source

JD

Jonathan D.  
PPC Analyst  
Marketing and Advertising  
Used the software for: 1-2 years

### "Ahrefs Review"

December 11, 2019

5.0

Ahrefs is a great tool and every marketer should be using it. I have been able to help many of my clients get new leads and rank on Google by finding the right keywords to write about by using this tool.

Pros

I love this tool! Ahrefs is great to do competitor research, come up with ideas for content pieces, and to see what opportunists you have to rank on Google.

Cons

The only con I would have is that the tool is a little expensive if you are a one person show. I work at an agency so I have free access but the price is a little high if I had to buy it on my own.

Review Source

NF

Nick F.  
Internet Marketing Specialist  
Marketing and Advertising  
Used the software for: 1-2 years

### "Anything You Need For SEO... Use Ahrefs"

May 9, 2019

5.0

Pros

My favorite feature of Ahrefs is the keywords explorer and site explorer. The keyword explorer gives you critical data for search terms and will help you write a more effective piece for search engines. Content marketing can be improved tremendously by using this tool. Site Explorer also gives you a quality view of a site's overall link profile.

Cons

Nothing! I use Ahrefs every day. There are a lot of different tools within this software so it takes a little while to become familiar with them and learn them.

Review Source

Agnieszka T.  
Marketing specialist  
Information Technology and Services  
Used the software for: 6-12 months

### "Ahrefs"

December 21, 2022

5.0

Pros

A great deal of functionality to analyze SEO.

Cons

Maybe the interface could be more modern.

Review Source

Response from Ahrefs

January 4, 2023

Thank you, Agnieszka! We're actually in the process of updating all our legacy reports to newer and faster ones. Could you tell us which aspects of the interface could be more modern and in which tool/report? This helps us a lot - thank you!

VR

Verified Reviewer  
Marketing Assistant  
Transportation/Trucking/Railroad  
Used the software for: Less than 6 months

### "A highly valuable asset for marketing strategy"

February 9, 2023

5.0

I've been helped so much with this product. Not only is the software great, but they've got plenty of FREE resources to help smaller and beginning businesses!

Pros

Suddenly we're no longer going in blind. Not only I am able to clearly assess what competitor sites are doing easily, but I can also check on how healthy my site is. An absolute asset and a must have for anyone with an online business.

Cons

It's not incredibly beginner friendly. However there's lots of tutorials to help.

Review Source

Response from Ahrefs

February 22, 2023

Thank you, we'll reference this awesome testimonial in case we ever need to in the future! :) Actually, we've just updated our tutorials to be in line with all the Site Explorer 2.0 reports: https://ahrefs.com/academy/how-to-use-ahrefs So you got plenty of new use cases that weren't possible before - all thanks to the 2.0 reports. For any further questions, please contact our support team and they'll be happy to help. - Andrei

Isaac P.  
Web Developer  
  
Used the software for: 2+ years

### "Great value added for your project"

July 21, 2018

5.0

Pros

It is the most recognized site for backlinks and here you can see a total timeline for your site, when and where you accomplished terrific and powerfull weblinks.

Cons

The prices is it's most problem, it is pricey however it gets the job done effectively, and has tools for competitors research study likewise

Review Source

Jasroop S.  
Managing Director  
Photography  
Used the software for: 6-12 months

### "Ahref is best SEO & Backlink Building tool"

June 5, 2020

5.0

This tool is helping us in building backlinks & seo audits. We have seen a jump in the rankings & domain authority after using this tool

Pros

We have been using ahref for building backlinks for our website and also for site audit of our website. I like this tool because it is quite comprehensive seo & backlink building tool. What I like best about this tool is that we can easily find from where our competitors are building backlinks and on what keywords and URLs that help us to build high quality backlinks and increase our keywords ranking

Cons

This tool is best and I did not find any problems with this tool. We are extremely happy with this tool

Review Source

Rebecca B.  
Account Manager  
Internet  
Used the software for: 1-2 years

### "Great SEO Tool for Keyword Research and Backlinks"

February 15, 2019

5.0

The best tool for SEO research! But find something else for keyword rankings, SEO reporting, etc. - especially if you manage multiple websites.

Pros

There is so much data offered here! It's my number one tool for all keyword research and backlink data.

Cons

It's really expensive. Especially if you start adding multiple websites/projects to track. And keyword rankings are infrequent on all of the plans. I just use it for keyword research/backlinks and recommend another tool for SEO monitoring

Review Source

AS

Alejandro S.  
Digital Content & Engagement Director  
Marketing and Advertising  
Used the software for: 1-2 years

### "Analyze your competition"

July 17, 2019

5.0

We've been able to do a lot of work ourselves that we would have otherwise outsourced.

Pros

Our plan allows us to look up most of our competitors' backlinks and keywords. If you're working on your Google rankings, this site will give you a lot of insights.

Cons

It's pricey and there are many competitors that have a better UI.

Review Source

Similar Products

Featured