---
title: "Page 2 | Ahrefs Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Page 2 - Is Ahrefs the right Web Analytics solution for you? Explore 585 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/176340/Ahrefs/reviews/?page=2"
page_type: "reviews"
language: "en"
publication_date: "2026-09-28"
---

Ahrefs

4.7 (585)

[View alternatives](https://www.capterra.com/p/176340/Ahrefs/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated September 28th, 2026

# Page 2 - Reviews of Ahrefs

## Showing most helpful reviews

Showing 26-50 of 585 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Roman G.  
Marketing Director  
Marketing and Advertising  
Used the software for: 1-2 years

### "Powerful SEO Tool"

July 31, 2025

5.0

Ahrefs has been invaluable for tracking SEO performance and finding keyword opportunities, making it a must-have for digital marketing.

Pros

Comprehensive SEO tools, accurate keyword data, and easy-to-use core interface. Great product marketing too!

Cons

Pricing might be a bit too high for small businesses (especially new GEO tools), and some features have a learning curve.

Review Source

NC

Nicole C.  
Content Specialist  
Information Technology and Services  
Used the software for: 1-2 years

### "Great Chrome extension "

June 10, 2025

5.0

In general, I love to work with my Ahrefs Chrome extension. I have it pinned and always active. It helps me get all the information from websites and keywords.

Pros

I like that the platform is easy to use, and you can understand every feature the app has to offer. In general is super user-friendly. And I love the Chrome extension to get the information of each site.

Cons

At the moment, I like all the features I have been using of Ahrefs, and I don't have any cons to give you.

Review Source

Deyan G.  
Managing Editor  
Internet  
Used the software for: 2+ years

### "Amazing tool, but it's expensive."

February 6, 2025

4.0

Pros

The sheer amount of features make ahrefs a great tool. If you need to pick ONLY ONE SEO software, go with ahrefs.

Cons

Pricing is quite high. There's a joke running around that even thinking about ahrefs costs you a credit.

Alternatives considered

[Positive Surfer](https://www.capterra.com/p/218703/Surfer/)[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Reason for choosing Ahrefs

Ahrefs has more features all around and is great for technical SEO.

Switched from

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Ahrefs feels more powerful and has more features.

Review Source

Response from Ahrefs

February 24, 2025

Hi Deyan, Thanks for taking time out of your day to leave a review of our platform, and for your kind words about our features. If you want to get more insights into using the tool efficiently, please don't hesitate to join one of our YouTube webinars. We run general and tool-specific ones to help you get the most out of your subscription.

AE

Andrew E.  
Founder  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Solid keyword research and backlink analysis tool"

May 13, 2025

5.0

My overall experience using Ahrefs has been very positive. I've used the platform for multiple businesses and have never thought to look elsewhere for a different solution.

Pros

I like that the ahrefs user interface is very data-driven and you can drill down into the data to gain further insight. The primary benefit for me is that it gives me access to data I wouldn't otherwise have access to.

Cons

The only major con is the pricepoint - it's quite costly for small businesses. Additionally, the backlink data doesn't refresh very ofter for the lower plans.

Review Source

AW

Andrew W.  
Owner  
Marketing and Advertising  
Used the software for: 1-2 years

### "SEO powerful software"

April 3, 2025

5.0

Pros

It’s a complete SEO, user-friendly tool for marketing research

Cons

It feels a bit pricier of all those credits needed for keyword finding or website audit

Review Source

Safia M.  
Project Lead  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great but could be a tad bit more affordable."

January 10, 2025

4.0

My experience has be good. I like how responseive support is and to be honest Ahref is easily in the Top 3 SEO tools of all time.

Pros

The weekly Youtube trainings and Q and A's that they hold. I've honestly learned how to use the tool via those. Also, has the best backlink tracking tool in the industry.

Cons

If you compare it to other industry leading tools, they seem to vastly under report the amount of traffic a keyword receives.

Switched from

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

SEMRush, although an amazing tool, it lacked in backlink analysis.

Review Source

Response from Ahrefs

February 24, 2025

Hi Safia, Thanks for taking the time to leave your thoughts! We are so happy to hear you've been joining in our YouTube webinars and are getting a lot of insights from them. Our Product Marketing team will be thrilled! We'll see you at the next one! :-)

KW

Kalei W.  
Sr Content Marketing Manager  
Financial Services  
Used the software for: 6-12 months

### "Amazing SEO tool for Content SEO"

February 11, 2025

5.0

Pros

They make amazing content! They are also constantly adding more useful features. They really understand content marketers, not just SEO.

Cons

It's not always obvious exactly what you need to do to get started.

Review Source

Response from Ahrefs

February 24, 2025

Hi Kalei! Thanks for your kind words about Ahrefs! If you're struggling with where to begin, we highly recommend checking out our Academy section (with certification!) or joining one of our live webinars, where we go over both general quick wins and specific tools. It's a great place to learn how to maximize your subscription and get amazing insights.

AH

Alex H.  
Business Development  
Machinery  
Used the software for: 1-2 years

### "Ahrefs for SEO "

November 7, 2024

5.0

Very happy overall with Ahrefs, it is a core component of my SEO toolkit.

Pros

Ahrefs has a great combination of accurate data and useful, intuitive features which makes it highly valuable for SEO and market research.

Cons

It sometimes struggles with more niche keywords.

Review Source

Response from Ahrefs

November 19, 2024

Hi Alex, Thank you so much for taking the time to leave an honest review. We're very happy to hear that you've had a positive experience with our tools, and we hope to continue wowing you in the future. And thank you for the feedback about niche keywords. If you have specific examples for our team, pease don't hesitate to reach out to support@ahrefs.com so our data scientists can look into them. Thank you!

Monica M.  
Dott.ssa  
Information Technology and Services  
Used the software for: 2+ years

### "Great Alternative to Semrush!"

October 10, 2023

5.0

I will continue use Ahrefs with most of my client's projects for its simplicity of use and quick and intuitive user interface, and great email alert service.

Pros

The inspection tools. They grant me a great view of what i need to fix on my website, and i find it more clear than Google Page Speed and google Console.

Cons

Some of the most interesting tools are paid ones, without the chance to try them in a limited way or with a trial.

Switched from

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

price and limitations

Review Source

Response from Ahrefs

October 31, 2023

Hi Monica, Thanks for taking the time to leave a review of Ahrefs! We're thrilled to hear that you're enjoying our inspection tools. Thanks again!

CS

Caroline S.  
Analista  
Hospital & Health Care  
Used the software for: 2+ years

### "Explorando as Ferramentas e Recursos do Ahrefs"

August 11, 2023

4.0

Trabalho com o Ahrefs a uns 2 anos, no começo achei a plataforma bem dificil de entender... Precisei realmente tirar um tempo para analisar como ela funciona, principalmente o que eu precisava dentro do que ela tinha para oferecer. O Ahrefs é altamente valorizado por análise de Backlinks e pesquisa de palavras-chave, mas pode ter menos foco em áreas específicas, como otimização técnica mais avançada. Além disso, algumas métricas podem ter uma leve defasagem devido ao processo de coleta de dados. Os pontos positivos da plataforma são as atualizações e melhorias em suas funcionalidades, mantendo a ferramenta relevante e eficaz, também oferece uma ampla variedade de ferramentas como: análise de Backlinks, pesquisa de palavras-chave, análise de concorrentes... deixando a plataforma abrangente para otimização de mecanismos de busca. Seria muito legal ter um auxilio da plataforma para tirarmos dúvidas, talvez pequenas reuniões de apoio para identificar mais oportunidades.

Pros

Capacidade de análise de Backlinks, pesquisa de palavras-chave, monitoramento de classificações e análise de concorrentes. Acho ela um pouco difícil de mexer, precisa ter tempo pra estuda-la e identificar o que você precisa. Não integrei com nenhum aplicativo ainda.

Cons

Os planos do Ahrefs são um pouco caros, inclusive alguns pacotes estão na média, mas outros são muito acima do mercado. Ele também é um pouco mais difícil de mexer/entender, precisa ter um tempo para "fuçar" a plataforma.

Review Source

Response from Ahrefs

August 17, 2023

Hi Caroline, Thank you for taking the time to share your thoughts! We've recently started offering onboarding for new users, which will hopefully help with the learning curve. You're a seasoned pro with the platform now, but if at any time you have questions, you can always reach out to support or join our subscriber-only community. Again, thank you for sharing your feedback, and thank you for the kind words about our functionality! :-)

Ambar Y.  
SEO Team Lead  
Outsourcing/Offshoring  
Used the software for: 2+ years

### "Best SEO Tool Ever!"

May 25, 2023

5.0

Mind-blowing experience from Ahref! Highly Recommended!

Pros

\- Backlink Report- SEO Audits- Keyword Research- Topic research- competition analysis

Cons

There is no negative feedback or any downside to this awesome SEO Tool. Highly Recommended!

Review Source

Response from Ahrefs

May 30, 2023

Thank you for your vote of confidence, Ambar! :) We've just recently launched a one-of-a-kind SEO tool: Web Explorer. With it: - You can literally search across 500 billion pages, domains, and links indexed by Yep.com (our search engine) - Including pages by the anchor and URLs of their backlinks and outlinks This tool is available for Advanced and Enterprise plans. Be sure to check it out! And if you have questions or feature suggestions, let us know in the support chat :)

Paweł J.  
SEO Expert  
Marketing and Advertising  
Used the software for: 2+ years

### "If you can afford this tool, do not spare the money"

July 12, 2023

5.0

It's very powerful tool, which is very worth to use. Occasionally you can expect some issues with updates but from few months it's very rarely.

Pros

Ahrefs has a very large database containing all the required elements for effective website positioning.

Cons

I would like to say, that there is not a function that i like least. I love all, at least from functions which I use most often.

Switched from

[Majestic](https://www.capterra.com/p/213487/Majestic/)

I couldn't understand the metrics of backlinks, and i felt that database isn't enough big.

Review Source

Response from Ahrefs

July 17, 2023

Much appreciated, Pawel!! We give our ebst to ship between 10-15 small and big updates each month. For the latest ones, please be sure to read our product blog: https://ahrefs.com/blog/whats-new-at-ahrefs-june-2023/

Marco Genaro P.  
Founder  
Marketing and Advertising  
Used the software for: 1-2 years

### "The best tool for Backlinking and one of the best SEO tools of all the times "

December 7, 2023

5.0

Is definitely one of the big SEO tools in the market. Although it is pricy, Ahrefs is definitely a must if you're into backlinking campaings. They have unique features that are very useful to perform outreach campaigns.

Pros

Although I'm a big fan of the audits and traffic estimations, which are very useful for competitor analysis, what I like the most about Ahrefs are their features related to backlinking. Many of these features provide all the information you need to create various types of outreach campaigns and advance your SEO techniques, such as detecting backlinks pointing to 404 pages or identifying unlinked mentions.

Cons

I found it a bit expensive. That's probably why is only for SEO Pros. Also, it's a bit hard to use at the very beginning.

Alternatives considered

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Reason for choosing Ahrefs

Technically, I didn't choose Ahrefs over Semrush. I took both. I think they're very valuable for those working actively on SEO.

Switched from

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

I was curious and I wanted to try Ahrefs too.

Review Source

Response from Ahrefs

December 8, 2023

Hi Marco, Thanks for taking the time to leave us a review! We're big fans of our backlink capabilities, and we're glad to hear you are, too! We'd love more insight into what you found difficult to use at the beginning. We have onboarding webinars and workshops for our customers, and we'd like to know how we can improve these in the future. :) Again, thanks for the kind words, and thanks for choosing Ahrefs!

DS

Dmitriy S.  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "No respect to long-term clients and testers"

December 12, 2023

5.0

As I explained, the overall experience is good, however their pricing model (where you must pay for tools that you will never use) is terrible.

Pros

Ahrefs was always a great tool, that I personally recommended to many colleagues and partners in the SEO industry.

Cons

Their pricing model and customer support is terrible. I was somehow involved into what ahrefs is right now, by providing a lot of feedback/feature requests in the early days of ahrefs (same I did for other now well-known SEO platforms). However, this month they just disabled my current plan that I was using for a long period of time, forcing me to switch to more expensive and less functional package. We never exceeded the usage of credits, but they decided that we need to pay more, and pay more for tools that we never used and never will use.

Alternatives considered

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Reason for choosing Ahrefs

Ahrefs had the best database of backlinks.

Review Source

Response from Ahrefs

January 2, 2024

Hi Dmitry, We're sorry to hear that you're not happy with the usage-based pricing, and we're sorry that we can no longer support Legacy accounts that exceed the current usage-based pricing limits. As a long-time user, you're aware that we haven't raised prices on our product in a long time. Unfortunately, the previous Legacy limits and pricing don't reflect the value users get from our current products, making a pricing adjustment necessary. We hope you'll continue to get value from Ahrefs, and we hope to count you among our users in the years to come.

JB

Jon B.  
SEO Content Lead  
Consumer Services  
Used the software for: 2+ years

### "My go-to SEO research tool for driving backlink and keyword success"

March 19, 2024

5.0

Overall, Ahrefs is a tool I cannot put down. If I truly had to limit myself to one SEO tool, it would be this one.

Pros

Ahrefs makes it very easy to get literally loads of very reliable and informative data which helps me to make the best decisions possible when it comes to SEO content strategy. The backlinks reporting features are particularly useful for understanding where backlink growth is coming from organically. Keyword research section of the tool is pretty much perfect, especially in comparison to other leading tools.

Cons

Honestly the credits system is a bit of a pain, it was better before when the only thing that was limited was the number of data exports you could run.

Review Source

Response from Ahrefs

April 16, 2024

Hi Jon, Thanks for taking the time to leave an honest review. We're thrilled to hear that you're getting tons of value from our toolset. Thank you as well for being transparent about your views on the credit system. We'll be sure to pass on your feedback to the rest of the team. :)

Arheer G.  
Marketing Manager  
Internet  
Used the software for: 2+ years

### "Best SEO Tool"

August 11, 2022

5.0

We started using Ahrefs for doing competitor's keyword research, monitoring their backlinks, etc. Ultimately it also helped us find technical SEO bugs.

Pros

\- All in one tool that can help you with multiple things like keyword research, technical SEO audit, etc - Keyword research functionality is very helpful - SEO technical audit can be easily done - You can easily monitor backlinks

Cons

\- Customer support is not great - Tool is very expensive

Review Source

Response from Ahrefs

September 7, 2022

Thrilled to know you take full advantage of the Keywords Explorer tool! At the same time, we're sorry to hear about your experience with our support team. Would you mind telling us why it wasn't great? We're always looking at ways to improve our platform, so any feedback is welcome. Thank you!

Narek S.  
CEO  
Design  
Used the software for: 2+ years

### "Once a great tool, now a charge oriented garbage "

April 9, 2024

1.0

Pros

Good competitor keyword analysis tools, good quality site health monitoring

Cons

Once one of the greatest SEO tools, it became a tool that confused customers with complicated pricing schemes and tried to charge as much as possible. We have been AHREFS customers for almost five years, and their recent changes have made us wonder how far this company can go in terms of customer service, customer respect, and pricing schemes. The new scheme is so complicated that your credit card can suddenly charge $1000s without your knowledge. When we contacted to customer support, they told us that beside the $2000 annual fee we pay, we also need to pay $3500 for additional keyword tracking (which we never signed up for, it was migrated from our old account, where usage was free) without our knowing. We decided to stop partnering with ahrefs due its complicated pricing model which scams users and surprisingly charges you and we're moving to different platform now. Usage is not recommended due to the high scam and confusion rate. Recommendation from a company with over 1 million organic monthly traffic and 22 million visitors.

Alternatives considered

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Reason for choosing Ahrefs

We are switching back to Semrush, as Ahrefs currently is more about manipulating and charging you, rather than providing a good service.

Review Source

Response from Ahrefs

April 16, 2024

Hi Narek, Thanks for taking the time to leave a review. Sincere apologies for any confusion caused by migrating your subscription to a new plan. Looking over your conversation with support, it sounds like this was an unfortunate misunderstanding that has since been resolved. Just to clarify, you were previously on an Advanced subscription, which allowed 5,000 tracked terms in Rank Tracker. When you switched to a Standard plan in 2022, those limits were reduced to 2,000. Please don't hesitate to contact customer support again in the future if you need further clarification on plan limits. Thank you.

VR

Verified Reviewer  
Founder  
Retail  
Used the software for: 2+ years

### "Ahrefs - better than the rest?"

September 24, 2020

5.0

My overall experience has been very good with AHREFS. I would recommend it for anyone wanting to not only learn more about SEO, but how to be more effective with their SEO strategies. The more you use something like this software, the better at SEO you become because you have more tools under your belt and better processes for a good strategy. You really need data for a good SEO strategy and something like this software is going to get you there. If you don't have the funds, try ubersuggest (and you can sign up with a blank gmail account if you don't want to share your GSC or analytics data)

Pros

When you're looking at SEO Software, one of the main things you want to look for is accurate data. There are many different choices out there with many different features. Lots of these software products have many of the same features. So what separates all these different SEO suits, for me, it would be the accuracy of data. And AHREFS seems to have pretty accurate data, compared to the competition. For one, it seems to have a great backlink database. This allows you to uncover more backlinks per website, compared to the competition. Also, another area where it's a little bit more accurate would be their domain rating (the strength of a websites authority), and therefore their Keyword Difficulty score. Now obviously you can't rely completely on an autmatically calculated Keyword Difficulty score, since there are too many unknown variables. But it is great to have for bulk data analysis. Other than that, I would say, they also have almost everything you need out of an SEO software suite. Their user experience is also pretty good. The closest alternative I would say is semrush. And I would say both are about equal in my recommendation, with Ahrefs being slighly better, but semrush being better for most due to the lower cost.

Cons

The biggest con to AHREFS is the price. It seems overly expensive, especially considering now that you can pay for Ubersuggest for a fraction of the cost. Or you can even use some of the Ubersuggest features for free (however keep in mind, you are really paying them with your data if you sign up with your GSC or analytics account). However, it's not going to be as comprehensive as something like this software. So in my mind, if AHREFS lowered the price, it would be a no-brainer. But if you rely on this data for your business, or an agency. Then you consider the cost a necessary expense for one of the best software programs out there for SEO.

Switched from

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

I wanted to try something new, and broaden my awareness of what is available. I am glad I've extensively used both programs.

Review Source

JRB

Jyoti Ranjan B.  
Seo executive  
Education Management  
Used the software for: 2+ years

### "Ahrefs - A Comprehensive SEO Tool to Boost Your Online Presence "

April 2, 2023

4.0

Ahrefs is an invaluable tool for any digital marketer or website owner looking to improve their online visibility and outrank their competition. Its comprehensive suite of features, user-friendly interface, and top-notch customer support make it the ultimate SEO tool. I highly recommend Ahrefs to anyone seeking a reliable, powerful, and accurate platform to streamline their SEO efforts and drive tangible results.

Pros

Ahrefs boasts an intuitive, user-friendly interface that makes it easy for users of all experience levels to navigate and utilize its features. The dashboard provides a quick snapshot of your website's performance, including domain rating, backlinks, and organic trafficAhrefs shine in backlink analysis, offering one of the most extensive backlink databases in the industry. The platform allows me to assess the quality of my clients' backlinks, identify potential link-building opportunities, and monitor competitors' backlink profiles. The disavow tool has also been beneficial in protecting websites from potentially harmful links.

Cons

While Ahrefs is undoubtedly a powerful and comprehensive SEO tool, there are a few minor drawbacks that I have encountered in my experience 1-pricing2-Mobile App:3-Data Update Frequency:

Review Source

Response from Ahrefs

April 4, 2023

Happy to hear we're helping you secure more clients and keep existing ones loyal, Jyoti! May I ask what data update frequency are you talking about? Indeed, we don't have a mobile app at the moment, since it would be quite hard to read a lengthy chart on a 5" mobile screen. As for our pricing, you mainly pay in direct proportion to the data that you're requesting. If you find it too expensive though, you can always use our free tools for various SEO tasks: https://ahrefs.com/free-seo-tools For any further inquiries, please write us in the support chat :) -Andrei

Sarfaraz K.  
SEO Manager  
E-Learning  
Used the software for: 2+ years

### "Best Competitor Analysis and Backlink Checker"

December 13, 2022

4.0

My overall experience with Ahrefs has been exceptional. The wide range of features and data points available have enabled me to gain valuable insights into various aspects of my business and competitors in the market. The intuitive user interface and scalability allow me to easily run reports that accurately reflect my current position. In addition, I appreciate their attentive customer service representatives who are quick to answer questions or provide help when needed. Ultimately, having access to such an effective research platform like Ahrefs is a great asset for any organization looking to stay ahead in an ever-changing industry.

Pros

After researching a variety of SEO tools, I decided to give Ahrefs a try. I have been very pleased with its intuitive design and wide range of powerful features. Of all the features, I like their competitor's backlinks research tool the most; it is highly accurate and user-friendly. Not only can I use their extensive list but also filter them down by search volume, competition levels, etc. This feature has saved me countless hours in trying to narrow down relevant backlinks for any given project. I would highly recommend Ahrefs to anyone serious about optimizing their website for engagement and ranking well on search engines.

Cons

Working with Ahrefs was an overall positive experience, although I found the cost to be quite high in comparison to other SEO tools of similar effectiveness. Although I understand that Ahrefs is a reliable, feature-rich tool, I am looking for something more pocket-friendly as I often work with a limited budget. It would be great if Ahrefs could come up with some more affordable plans or features so that smaller businesses like mine are able to take full advantage of their suite of offerings.

Review Source

Response from Ahrefs

January 4, 2023

Thank you for the extensive review, Sarfaraz! :) For more affordable tools, try out Ahrefs Webmaster Tools. This is our free plan, which gives you access to Site Explorer and Site Audit for all your verified projects: https://ahrefs.com/webmaster-tools We also have a hub of free tools: https://ahrefs.com/free-seo-tools They might be limited, but help you hit the ground running. Be sure to check them out!

Maddy O.  
Founder  
Writing and Editing  
Used the software for: 2+ years

### "Ahrefs is the best but recent pricing updates make it hard to continue justifying"

January 14, 2023

5.0

Overall, I think it's a robust tool. I think they do a great job on their blog and other educational material that shows people how to use the tool to the fullest. Writing this review in anticipation of a recession (where clients have already started churning and cutting budget), I can no longer afford this tool — especially because there's an alternative that has all the same functionality and results my company needs, for about a third of the price I'm paying now.

Pros

I love everything about Ahrefs except their new pricing and plans. We primarily use the keyword research functionality and other functionality associated with it (like competitor research via content gap analysis). I also love their website audit tool and their backlink tracker. Their rank tracker is also great. There is no question that this is one of the best in the industry for all-in-one SEO needs.

Cons

Recent plan changes have made Ahrefs almost 3x more expensive for my company to use for the same features we've previously used it for. That's my biggest complaint, that the price hike wasn't gradual or sustainable. We're in the process of switching over to Semrush, whose plans are a lot more reasonable. I've always personally considered Semrush as being better for paid search and Ahrefs as better for organic search (especially when it comes to keyword research and backlink tracking) but Semrush has made many strides since I've last been in a position to compare the two and I feel confident that Semrush can handle our most important keyword research needs and the other all-in-one SEO features I mentioned in terms of what I like about Ahrefs.

Alternatives considered

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Reason for choosing Ahrefs

At the time, the pricing and overall value were optimal. That's no longer the case as I write this review.

Review Source

Response from Ahrefs

January 17, 2023

We're sorry to see you disappointed, Maddy :( To bring some context, the pricing change was not made this year, but in March 2022. We took this decision to counter group buyers. But also to maintain the costs of our infrastructure (collecting, processing, and storing data for 7+ years waiting for you to request it) & continue building new tools and features. The change might come off as abrupt but we've gone to great lengths to communicate it on as many channels as possible (pricing page and billing page, welcome message, credit counter next to your account's name, and a dedicated area under Account Settings called Limits & Usage > Set limits). Grandfathered users can still keep their legacy subscriptions, provided they don't interrupt them. If you've upgraded by mistake just recently and feel that you've been wronged, please reach out to our support and seek help. If you still decide to go with Semrush, we respect that decision. However, please note that while they did make some improvements, they're still behind us in terms of infrastructure and the features you're looking after. Here are some unique features that you can find only in Ahrefs: KEYWORD RESEARCH - Traffic Potential - Parent Topic - History & ad charts - SERP comparison - 9 different keyword ideas reports BACKLINKS - Detailed statuses to new/lost backlinks - Internal backlinks report - Comparison mode SEO AUDIT - Segmentation - Customizable issue statuses - Internal link opportunities report - HTML code & text comparison These are but just a few, I didn't touch upon the infrastructure that makes us the most beloved toolset by the SEO community. Our support team (or myself) can provide more info on all these features should you need further help!

AK

Aman K.  
Blogger  
Sports  
Used the software for: Less than 6 months

### "Ahref Review "

September 11, 2022

5.0

Pros

It's not difficult to utilize. You can utilize Ahrefs to perform watchword research for a wide range of web search tools including, essentially, YouTube — key contenders normally just give search information to research. It gives you admittance to every one of the key devices commonly required for a Search engine optimization project: catchphrase research, backlink investigation and site reviewing. Completing broken connect examination (both interior and outer) is very simple in Ahrefs. It allows you to review Center Web Vitals execution effectively, and gives you admittance to both field and lab information in one spot. Its liberal 'space check framework' implies that Ahrefs can allow you to work with countless sites somewhat inexpensively. Adding extra 'seats' for Ahrefs is genuinely modest, particularly by correlation with its rivals. Its 'traffic potential' metric gives a really incredible method for spotting 'succulent' or undiscovered catchphrases - and you won't find a comparative component accessible from its key rivals.

Cons

There's no free preliminary. As far as possible are selfish. All plans, even the most costly 'Endeavor' plan, just accompany one seat. Its connection file is more modest than those of key contenders Moz and Semrush. There's no telephone support. There are no implicit contact surfacing or venture the executives instruments accessible to assist you with backlink building. There's no versatile application for in a hurry Search engine optimization work. The point of interaction can be a piece drowsy.

Review Source

Response from Ahrefs

September 30, 2022

Thank you Aman for the in-depth review! To clarify a few things: 1. We do have a free plan, which allows you to use Site Explorer and Site audit for an unlimited number of verified projects. You can sign up here: https://ahrefs.com/webmaster-tools 2. Indeed, each paid plan comes with 1 power user, but you can invite as many as you wish. They will become chargeable when they start using Ahrefs. 3. We don't scrap emails, so we can't help with identifying who's the best person to pitch for a backlink. But we do have a video about it, check it out: https://www.youtube.com/watch?v=4aG2f3hxDJY&t=2s&ab\_channel=Ahrefs 4. As for the on-page optimizations, please use the Site Audit tool. It checks against +130 pre-defined technical and on-page SEO issues and provides further recommendations on how to fix them. Would also be interested what you mean by "point of interaction can be drowsy". Could you elaborate, please? Thank you!

KZ

Kirill Z.  
Blogger  
Internet  
Used the software for: Less than 6 months

### "A thing no AHREFS affiliate will tell you"

June 14, 2023

5.0

Even if this credit rule is listed on the Pricing page, it is unclear what those credits are consumed for. I could never expect that they melt out with EVERY click... So I got disappointed / this is not what I call customer-friendly. The app is very expensive already, and this credit situation doesn't improve the app's usage. But it brings the company much more money, I understand. Tja, that's capitalism, bro.

Pros

Of course, we all know it's a fantastic tool that provides many information and tools. I haven't used it for a long time, but I decided to use it because many people on youtube were praising how good it is.

Cons

Here's what no Youtuber/ahrefs-affiliate will tell you: after you pay, you will realize that EACH LITTLE click you make on the platform consumes a credit, and for 100 EURO per month, you have only 500 of those. Literally. Just 500 credits. I started my keyword research, and schwupps - almost 100 credits gone. EACH STEP you need while looking for keywords/related topics consumes credits.

Switched from

[Ubersuggest](https://www.capterra.com/p/229169/Ubersuggest/)

Ubersuggest is much cheaper than Ahrefs, but the data is outdated (all the metrics are three months old, which makes the research quite useless), and once again - you have to buy credits to get up-to-date information. Those costs ca. 30 EUR per month, doubling the app's price.

Review Source

Response from Ahrefs

June 30, 2023

Hi Kirill, Good to see you back! Indeed, our pricing has changed since last year (March 2022, to be more specific). With the old plans, the main features were available to everyone—regardless of the plan they were on. This meant large agencies paid the same subscription price as a one-person SEO (often a beginner). The best way to differentiate usage was by how many "data requests" each user was pulling. Hence "credits" were born. Credits get consumed when accessing reports and requesting new data from all our core tools, Dashboard, Alerts, and standalone tools (like Batch Analysis). Site Audit and Rank Tracker DO NOT consume credits. However, we are very transparent about them. The monthly subscription, plus the plan additions are all listed on our: - Pricing page - Billing page - In-app welcome message - Visual live counter (in the header, next to your account name) - Limits & usage page under Admin Settings If you want to save on credits while doing kw research, I recommend searching them in bulk. For more info on how credits work, please read our help page article: https://help.ahrefs.com/en/articles/6061658-about-credits-and-export-rows As for the pricing pain point, we're improving our product and our ability to crawl the entire web: https://ahrefs.com/big-data. Hence prices need to follow along to make our business sustainable. To give you a greater understanding of the costs involved, our data center costs in Singapore alone have run over $400M in the past 3 years (https://tech.ahrefs.com/how-ahrefs-saved-us-400m-in-3-years-by-not-going-to-the-cloud-8939dd930af8). Despite this, we still get that the new system might not be working for everybody (including yourself), hence we apologize for that. Happy to answer any further questions. Andrei

Manuel Ángel G.  
SysAdmin  
Education Management  
Used the software for: 6-12 months

### "A very comprehensive and user-friendly SEO toolkit"

October 31, 2022

5.0

I have had a great experience with Ahrefs. The software is easy to use and the features are very helpful. The customer service is also great. I would definitely recommend Ahrefs to others.For example, the last day in the office, talking with a client that had a website that was not ranking well in Google for any relevant keywords. After conducting a keyword research, we found a set of keywords that had low competition and were relevant to the client's business. We then used Ahrefs to create a link-building campaign and improve the website's on-page SEO. After several months, the website was ranking on the first page of Google for all of the targeted keywords.

Pros

he most appealing aspect of Ahrefs is its comprehensive and easy-to-use features. As a Seo Specialist, I find the Site Explorer, Keywords Explorer, and Content Explorer to be particularly useful in helping me understand my website's ranking and content performance. Additionally, the Ahrefs blog is a great resource for staying up-to-date on the latest industry news and trends.

Cons

The price is the only thing I didn't like about Ahrefs. It's a bit pricey, but it's worth it for the features and data it provides.

Switched from

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

The two tools are very similar in terms of features and price. However, Ahrefs is slightly better in terms of features and support.

Review Source

Response from Ahrefs

November 3, 2022

Sharing your client's success story with us is heart-warming, Manuel, thank you! Stay tuned for more awesome features that are currently being developed. And if you have any further suggestions, please drop us a line at support@ahrefs.com. We're open to feedback! :)

FSS

Fahim Shahriar S.  
Digital Marketing Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Hands Down The Best SEO Software!"

July 13, 2022

4.0

This enables users to understand the market competition and take steps accordingly. Ranking business has never been easier. The reports show exactly what needs to be upgraded. Marketing campaigns now can be run with more ease. This is the best option available on the market.

Pros

Competitive Analysis helps users to understand the market and take proper decisions. The Keyword research boosts up the content and helps to rank properly. The data is shown in a very user friendly way. With a bit of practice almost anyone can use it.

Cons

The only downside is the pricing. Because of the price range a lot of my team members can not afford it. If they make plans for young professionals and students then undoubtedly the users would increase drastically.

Review Source

Response from Ahrefs

July 19, 2022

Thank you, Fahim! While we do not offer trials, we do offer a free plan called Ahrefs Webmaster Tools (AWT) that allows SEO beginners to use Site Explorer and Site Audit for verified projects: https://ahrefs.com/webmaster-tools Hope this helps!

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