# Page 20 | Ahrefs Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 20 - Is Ahrefs the right SEO solution for you? Explore 581 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/176340/Ahrefs/reviews --- Ahrefs 4.7 (581) [View alternatives](https://www.capterra.com/p/176340/Ahrefs/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Page 20 - Reviews of Ahrefs ## Showing most helpful reviews Showing 476-500 of 581 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VD Vishal D. Content Writer Information Technology and Services Used the software for: Less than 6 months ### "Not Suggested for Keyword Research" March 25, 2022 3.0 Overall it was an average experience. SEO executives can use the tool for SEO audit, but not for keyword research. Pros The app is easy to use, simple, and powerful but the keyword research part can be made better. Cons The keyword research tool sometimes displays incorrect data. Highly disappointed.,. Review Source Response from Ahrefs July 19, 2022 Hi Vishal! Can you write us in-app or at support@ahrefs.com about the inaccurate data displayed in Keywords Explorer, please? We want to be aware of situations like these and correct them. Thank you. VR Verified Reviewer Founder Online Media Used the software for: 6-12 months ### "A must have for anyone serious about SEO" May 12, 2019 5.0 Pros Where to start? This is the best software for competitor web analysis, keyword identification, learning what a website is worth, identifying money pages, and more. Anyone serious about making money with a website should be using AHREFs. Cons Nothing really. Maybe the price, but it's well worth it. I used to pay for Moz, but no more. Review Source RD Rachel D. Marketing Content Specialist Marketing and Advertising Used the software for: 6-12 months ### "Ahrefs for SEO" November 21, 2019 5.0 We used Ahrefs for keyword research, backlink insights, and info to make our site better optimized for Google search rankings. Pros I liked the site audit feature. We could submit a site audit daily that provided us with insights on how to increase our organic search rankings before submitting a sitemap to Google. Cons Sometimes new backlinks wouldn’t show/would take some time to show on our report. Review Source MO Matt O. Performance Marketing Manager Internet Used the software for: 2+ years ### "Easily my favorite and most-used SEO tool." October 22, 2019 5.0 Try it out and REALLY make an effort to learn everything it offers you. Pros Super robust analytics for not only my own site, but also for competitors. My personal favorite keyword tracker. Their content team truly sets a standard for how all marketing content teams should run. Cons I'd like the ability to 'annotate' certain dates within the keyword tracker. Haven't seen that, but have suggested it to the Product team. Review Source VR Verified Reviewer Integrated and Digital Marketing Strategist Internet Used the software for: Less than 6 months ### "Good tool, good features, too complex?" July 18, 2019 5.0 Gave great insights and actionable tasks Pros This is a really powerful tool with powerful insights. A great alternative to others like SEMRush, Moz etc. Cons The UI can do with a birt of work - it is not as intuitive as it can be and takes some figuring out Alternatives considered [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) Switched from [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) Were looking for additional features Review Source RC Raluca C. SEO manager Marketing and Advertising Used the software for: 2+ years ### "A one-stop shop for all your SEO research" February 27, 2021 5.0 Pros The content explorer feature is quite useful when researching possible blog topics and new ideas for your site's new content. You can easily see a topic's popularity and even the questions that users ask relevant to your topic within their keywords explorer feature! Cons The site audit tool could use a better interface where site issues can be presented in a more digestible layout. Review Source EP Eduardo P. Manager - COO Insurance Used the software for: 6-12 months ### "One of the Best SEO Tools!" February 10, 2021 5.0 Help us and SEO all our websites with assertiveness! Pros \- Domain Authority Monitoring; - Monitoring of Backlinks; - Organic Traffic Monitoring; - SEO Onpage analysis and recommendations; - Key word explorer that allows assertiveness in projects Cons The disadvantage of Ahrefs is the price, which may not be as viable for small and medium-sized companies ... Review Source MUAK Mohammad Usman Ali K. HR Associate Information Technology and Services Used the software for: Less than 6 months ### "Creating Backlink and do keyword research and analysis" July 14, 2021 5.0 This software has become a part of my work routine and help me a lot to find a number of solutions for my problem . I highly love and I highly rate it as compared to other software Pros Ahref is one of the most important and leading SEO Software that I used for creating Backlink. It also has a number of features like you can do keyword research and analysis with high quality to find better opportunities for your business. You can also do an audit of your website. I highly recommend this software that does professional website SEO. Cons This software is a bit expensive which makes it sometimes difficult to find a solution. It also has limited features to do SEO . Otherwise, I don't think there is any other feature is missing. Review Source Daniel T. Project Manager Marketing and Advertising Used the software for: Less than 6 months ### "Ahrefs, the best way to improve Ranking and SEO tool" September 7, 2021 5.0 Amazing Pros I could not work with my daily review of sites ranking, and AHref helps to create my work plan. Cons It would be amazing that they also include domain authority and page authority. Review Source AS Aditya S. Digital Marketing Executive Information Technology and Services Used the software for: 6-12 months ### "Biggest database" September 27, 2019 5.0 Overall it's a good product for site analysis and for keyword research Pros The main reason to choose Ahref is because of it's database it's the all in one SEO suit from keyword research to site audit and more. Cons Though it has the biggest database site crawling feature is very time taking as compared to other tools like raven, Semrush and screaming frog. Review Source VR Verified Reviewer Head of Marketing and Communications Information Technology and Services Used the software for: 6-12 months ### "My Favorite SEO Tool" January 23, 2018 5.0 Pros When trying to display KPIs to the rest of management, I need a tool that updates quickly and has a ton of bells and whistles to impress those that need the info. I used ahrefs for the following: -Check out the competition -Seeing my how things are coming along with referring domains -Following my top content along with which keywords they're attracting Cons I don't have a lot of bad things to say about Ahrefs. I wish they were a little cheaper and when I only have one license I often need to spread it around to my team. I need to make sure only one of us at a time are using it and that can be a pain. It's really a pretty good tool, I just wish it was more affordable. Review Source JG Jason G. Software Engineer Information Technology and Services Used the software for: 2+ years ### "null" October 6, 2017 5.0 Review Source Weslan M. Used the software for: 2+ years ### "null" March 14, 2017 5.0 Review Source AS Aris S. Outreach Manager and Marketing Ninja @ninjaoutreach Marketing and Advertising Used the software for: 2+ years ### "null" January 10, 2018 5.0 Review Source NS Nilesh S. Social Media Manager Information Services Used the software for: Less than 6 months ### "Ahrefs is most comprehensive SEO & backlinking tool" February 4, 2020 5.0 This tool is helping us to build backlinks, perform proper keyword research that helps in driving traffic and building our online presence. Pros I like Ahrefs because of the detailed and accurate backlinks report and Keywords detailed analysis which it provides. This tool is best for keyword research and provide the accurate keyword searches every month a keyword have and Keyword difficulty of a keyword. It also shows how many backlinks we need to build to rank higher than our competitors. This tool is best for Site Auditing, Keyword research and backlink analysis Cons One thing that I dislike about this tool is bit expensive and it takes excessive time to crawl the newly build backlinks Review Source VR Verified Reviewer Founder & Director Printing Used the software for: 1-2 years ### "Ahrefs - The #1 tool for SEO " April 24, 2022 5.0 Pros I liked their keyword research tool much, they have the biggest database right after google. Cons Ahrefs shows fewer traffic than the Google Search Console. Review Source OH Osman H. Marketing Analyst Broadcast Media Used the software for: 1-2 years ### "User-friendly SEO tool" June 8, 2020 4.0 Pros For newbies to SEO (like myself), you couldn't ask for more than Ahrefs. SEO is so important in most jobs now and very few people understand it well. The software is complex but also simple enough to understand with a bit of help from YouTube and the Ahrefs blog. And once you're set up, you can gain immense insights into things like keyword opportunities and areas to target. Cons The interface could be improved slightly to make it look less like an enterprise tool and more for the novice user. Review Source VR Verified Reviewer Blogger Marketing and Advertising Used the software for: Less than 6 months ### "Ahref is an amazing SEO tool for small and big businesses" January 3, 2022 5.0 Pros I like how effective and accurate Ahref is compared to other tools Cons Ahref starter plan is very very expensive and small businesses cannot afford it Review Source IS Ivan S. Internet Marketer Marketing and Advertising Used the software for: 6-12 months ### "Grate SEO tool" March 4, 2024 5.0 Pros Actual backlinking data base, intuitive UI/UX Cons API limits very low, Not cheap services Review Source Response from Ahrefs March 5, 2024 Hi Ivan, Thanks for taking the time to leave a review. We're happy to hear that you find our platform intuitive and that you're getting good use out of our backlink data. We hope to count you among our customers for years to come! RN RANDALL N. co-owner Marketing and Advertising Used the software for: 2+ years ### "Great SEO Tool" December 12, 2019 5.0 Overall if you do SEO on any websites this is a must have tool. There is a lot of information given. Pros Ahrefs has many features to help provide SEO Audits. The two best features are the backlink tool, and the competitor checker. Cons There is a lot of complexity with the tool, and some of it is hard to understand. The tool is also priced on the high side. Review Source Sirarpi S. Digital Marketing Specialist Marketing and Advertising Used the software for: Less than 6 months ### "In one word - perfect" November 5, 2018 5.0 Pros Whenever you need help with competitor research, finding backlinks or other SEO-related tools, Ahrefs is there for you. Let alone their blog which is full of really informative and helpful content. This gives a feeling they do care about their products and educating their users, visitors. For example, for local SEO, the most relevant and useful article was on Ahrefs blog. All of their tools work perfectly. Cons The only thing I don't like is that the trial period is not free. But I guess this is justified because of their ranking and your ability to get more than the minimum requirements Review Source DG Darren G. Senior Marketing Performance Manager Information Technology and Services Used the software for: 2+ years ### "A leading SEO Tool" January 19, 2022 5.0 Like using it, and have worked with it for years Pros I like the amount of data available and the ease of use Cons The price is not as so affordable as it probably could be. Reason for choosing Ahrefs I like it better over their main competitor. Review Source VR Verified Reviewer Marketing Officer Marketing and Advertising Used the software for: 1-2 years ### "You cannot do without this system when working with the promotion of your site." May 25, 2022 5.0 Pros The most complete database of links, super service! A must have for anyone who wants to have a clear link profile, and not blindly buy! A set of tools for a comprehensive analysis of the link profile and search traffic. Cons The price is the only downside. No other cons were noted. Review Source Andrew D. Managing Direcctor Computer Software Used the software for: Less than 6 months ### "Heavyweight software with a lot of powerful features." March 4, 2021 4.0 I've enjoyed using it and got a lot of value from it. I've needed support a few times and they've been a little hard to work with, but overall I'm satisfied. Pros This is probably the best SEO planning tool on the market - it has just about every feature you need to plan a successful campaign - and it seems more things get released every month - a good sign that the team are focussed on making sure this tool stays relavent Cons It takes a long time to get used to using it - the features can be hard to navigate, it takes a while to understand what you should do. The system could use more prompts and tutorials for new users Review Source Juan G. Responsable SEO / SEM Media Production Used the software for: Less than 6 months ### "A must-have tool for SEO agencies and consultants working on linkbuilding projects" January 16, 2017 5.0 Ahrefs is the best tool out there if you're serious about link building, analyzing competitors' backlink profiles and keeping a clean backlink profile for your site or your clients. Ahrefs is always improving, they keep adding functionalities and improving the ones that already worked before, but what I like the most about Ahrefs is that they've improved its usability a lot. SEO agencies and freelancers need tools that are fast to use, and Ahrefs is not only the most powerful link analysis tool, but right now is the fastest and easiest to use too. Plus, I love their company blog - lots of useful and actionable SEO stuff. Pros Powerful analysis capabilities, usability. Cons A bit pricey - but the good stuff comes at a price Review Source Similar Products Featured