# Page 3 | Ahrefs Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 3 - Is Ahrefs the right SEO solution for you? Explore 583 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/176340/Ahrefs/reviews

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Ahrefs

4.7 (583)

[View alternatives](https://www.capterra.com/p/176340/Ahrefs/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated April 16th, 2026

# Page 3 - Reviews of Ahrefs

## Showing most helpful reviews

Showing 51-75 of 583 Reviews

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Frequency of Use

Sarfaraz K.  
SEO Manager  
E-Learning  
Used the software for: 2+ years

### "Best Competitor Analysis and Backlink Checker"

December 13, 2022

4.0

My overall experience with Ahrefs has been exceptional. The wide range of features and data points available have enabled me to gain valuable insights into various aspects of my business and competitors in the market. The intuitive user interface and scalability allow me to easily run reports that accurately reflect my current position. In addition, I appreciate their attentive customer service representatives who are quick to answer questions or provide help when needed. Ultimately, having access to such an effective research platform like Ahrefs is a great asset for any organization looking to stay ahead in an ever-changing industry.

Pros

After researching a variety of SEO tools, I decided to give Ahrefs a try. I have been very pleased with its intuitive design and wide range of powerful features. Of all the features, I like their competitor's backlinks research tool the most; it is highly accurate and user-friendly. Not only can I use their extensive list but also filter them down by search volume, competition levels, etc. This feature has saved me countless hours in trying to narrow down relevant backlinks for any given project. I would highly recommend Ahrefs to anyone serious about optimizing their website for engagement and ranking well on search engines.

Cons

Working with Ahrefs was an overall positive experience, although I found the cost to be quite high in comparison to other SEO tools of similar effectiveness. Although I understand that Ahrefs is a reliable, feature-rich tool, I am looking for something more pocket-friendly as I often work with a limited budget. It would be great if Ahrefs could come up with some more affordable plans or features so that smaller businesses like mine are able to take full advantage of their suite of offerings.

Review Source

Response from Ahrefs

January 4, 2023

Thank you for the extensive review, Sarfaraz! :) For more affordable tools, try out Ahrefs Webmaster Tools. This is our free plan, which gives you access to Site Explorer and Site Audit for all your verified projects: https://ahrefs.com/webmaster-tools We also have a hub of free tools: https://ahrefs.com/free-seo-tools They might be limited, but help you hit the ground running. Be sure to check them out!

Maddy O.  
Founder  
Writing and Editing  
Used the software for: 2+ years

### "Ahrefs is the best but recent pricing updates make it hard to continue justifying"

January 14, 2023

5.0

Overall, I think it's a robust tool. I think they do a great job on their blog and other educational material that shows people how to use the tool to the fullest. Writing this review in anticipation of a recession (where clients have already started churning and cutting budget), I can no longer afford this tool — especially because there's an alternative that has all the same functionality and results my company needs, for about a third of the price I'm paying now.

Pros

I love everything about Ahrefs except their new pricing and plans. We primarily use the keyword research functionality and other functionality associated with it (like competitor research via content gap analysis). I also love their website audit tool and their backlink tracker. Their rank tracker is also great. There is no question that this is one of the best in the industry for all-in-one SEO needs.

Cons

Recent plan changes have made Ahrefs almost 3x more expensive for my company to use for the same features we've previously used it for. That's my biggest complaint, that the price hike wasn't gradual or sustainable. We're in the process of switching over to Semrush, whose plans are a lot more reasonable. I've always personally considered Semrush as being better for paid search and Ahrefs as better for organic search (especially when it comes to keyword research and backlink tracking) but Semrush has made many strides since I've last been in a position to compare the two and I feel confident that Semrush can handle our most important keyword research needs and the other all-in-one SEO features I mentioned in terms of what I like about Ahrefs.

Alternatives considered

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Reason for choosing Ahrefs

At the time, the pricing and overall value were optimal. That's no longer the case as I write this review.

Review Source

Response from Ahrefs

January 17, 2023

We're sorry to see you disappointed, Maddy :( To bring some context, the pricing change was not made this year, but in March 2022. We took this decision to counter group buyers. But also to maintain the costs of our infrastructure (collecting, processing, and storing data for 7+ years waiting for you to request it) & continue building new tools and features. The change might come off as abrupt but we've gone to great lengths to communicate it on as many channels as possible (pricing page and billing page, welcome message, credit counter next to your account's name, and a dedicated area under Account Settings called Limits & Usage > Set limits). Grandfathered users can still keep their legacy subscriptions, provided they don't interrupt them. If you've upgraded by mistake just recently and feel that you've been wronged, please reach out to our support and seek help. If you still decide to go with Semrush, we respect that decision. However, please note that while they did make some improvements, they're still behind us in terms of infrastructure and the features you're looking after. Here are some unique features that you can find only in Ahrefs: KEYWORD RESEARCH - Traffic Potential - Parent Topic - History & ad charts - SERP comparison - 9 different keyword ideas reports BACKLINKS - Detailed statuses to new/lost backlinks - Internal backlinks report - Comparison mode SEO AUDIT - Segmentation - Customizable issue statuses - Internal link opportunities report - HTML code & text comparison These are but just a few, I didn't touch upon the infrastructure that makes us the most beloved toolset by the SEO community. Our support team (or myself) can provide more info on all these features should you need further help!

Manuel Ángel G.  
SysAdmin  
Education Management  
Used the software for: 6-12 months

### "A very comprehensive and user-friendly SEO toolkit"

October 31, 2022

5.0

I have had a great experience with Ahrefs. The software is easy to use and the features are very helpful. The customer service is also great. I would definitely recommend Ahrefs to others.For example, the last day in the office, talking with a client that had a website that was not ranking well in Google for any relevant keywords. After conducting a keyword research, we found a set of keywords that had low competition and were relevant to the client's business. We then used Ahrefs to create a link-building campaign and improve the website's on-page SEO. After several months, the website was ranking on the first page of Google for all of the targeted keywords.

Pros

he most appealing aspect of Ahrefs is its comprehensive and easy-to-use features. As a Seo Specialist, I find the Site Explorer, Keywords Explorer, and Content Explorer to be particularly useful in helping me understand my website's ranking and content performance. Additionally, the Ahrefs blog is a great resource for staying up-to-date on the latest industry news and trends.

Cons

The price is the only thing I didn't like about Ahrefs. It's a bit pricey, but it's worth it for the features and data it provides.

Switched from

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

The two tools are very similar in terms of features and price. However, Ahrefs is slightly better in terms of features and support.

Review Source

Response from Ahrefs

November 3, 2022

Sharing your client's success story with us is heart-warming, Manuel, thank you! Stay tuned for more awesome features that are currently being developed. And if you have any further suggestions, please drop us a line at support@ahrefs.com. We're open to feedback! :)

FSS

Fahim Shahriar S.  
Digital Marketing Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Hands Down The Best SEO Software!"

July 13, 2022

4.0

This enables users to understand the market competition and take steps accordingly. Ranking business has never been easier. The reports show exactly what needs to be upgraded. Marketing campaigns now can be run with more ease. This is the best option available on the market.

Pros

Competitive Analysis helps users to understand the market and take proper decisions. The Keyword research boosts up the content and helps to rank properly. The data is shown in a very user friendly way. With a bit of practice almost anyone can use it.

Cons

The only downside is the pricing. Because of the price range a lot of my team members can not afford it. If they make plans for young professionals and students then undoubtedly the users would increase drastically.

Review Source

Response from Ahrefs

July 19, 2022

Thank you, Fahim! While we do not offer trials, we do offer a free plan called Ahrefs Webmaster Tools (AWT) that allows SEO beginners to use Site Explorer and Site Audit for verified projects: https://ahrefs.com/webmaster-tools Hope this helps!

CC

Christopher C.  
SEO Specialist  
Package/Freight Delivery  
Used the software for: 2+ years

### "A really comprehensive SEO tool with plenty of features"

February 7, 2023

5.0

Overall Ahrefs is an excellent tool, it covers all bases and has something for part of an SEO strategy.

Pros

I love the backlinks insights, it offers the most reliable and up to date statistics for number of links and the measures of quality and trust are really unique to this tool.

Cons

Its overall very good, the interface does not visually look the best. As such with so many features it can be easy to get lost.

Switched from

[Majestic](https://www.capterra.com/p/213487/Majestic/)

Looking for an alternative that was easier to use.

Review Source

Response from Ahrefs

February 22, 2023

Thank you, Christopher! Since you've mentioned backlinks, be sure to check out our new Outgoing links reports: - Linked Domains 2.0 - Anchors 2.0 - Outgoing Links 2.0 Each of them come with easy-to-follow "how-to" tutorials. Access them in-app or under our Academy: https://ahrefs.com/academy/how-to-use-ahrefs This goes for each report in the app, not just the ones mentioned above. Hope this helps! -Andrei

Hasan F.  
Marketer  
Computer Software  
Used the software for: 2+ years

### "The most feature-rich SEO tool"

July 4, 2022

5.0

They have a solution for whatever need you might have. And if they don't have it yet, you can expect them to develop it soon. Ahrefs is the most powerful tool for SEOs who focus on backlinks, while it's more than enough for people who are trying to maintain their website, come up with new keywords to write about, and have an eye on the competition.

Pros

It's an all-in-one solution for your website SEO. Apparently, they have the most active crawler among all SEO tools, and they cover everything you need from your site's technical performance to keywords, backlinks, etc. Ahrefs focus on educating the community is a big bonus. If you're keen on starting your SEO career, or improving your website SEO, Ahrefs is the only tool you need.

Cons

Unlike some other competitors like Moz, they don't have solutions for local SEO. Also their new pricing is slightly less affordable. I wish they had a Lite package for SMBs too.

Alternatives considered

[Monitor Backlinks](https://www.capterra.com/p/140915/Monitor-Backlinks/)[Moz Local](https://www.capterra.com/p/116352/Moz-Pro/)[SpyFu](https://www.capterra.com/p/156579/SpyFu/)[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Reason for choosing Ahrefs

More precise data that is regularly updated - better company direction - faster solution development.

Review Source

Response from Ahrefs

July 25, 2022

Kudos, Hasan! Just recently we started recognizing Local Packs in SERP, which can help with your local SEO efforts (if you don't already count the Rank Tracker, which allows you to monitor keyword rankings on a location basis). Hope this helps!

VR

Verified Reviewer  
SR. SEO Analyst  
Human Resources  
Used the software for: 2+ years

### "All in One tool for Content Marketing and SEO"

April 11, 2022

5.0

Overall experience is very good. It helps to improve my business 5 times in a month.

Pros

Keyword explorer, Bank link explorer, and Site Audit. This is very easy to use tool.

Cons

I don't find anything missing in this product

Review Source

MP

Max P.  
Director Of Growth  
Marketing and Advertising  
Used the software for: 2+ years

### "10 tools in 1. Great value & Highly versatile "

August 22, 2023

5.0

It's cutting edge, it's affordable, and it offers so many gizmos and gadgets you could never feel like you're extracting more value than it's offering.

Pros

Ahrefs is a very-near-complete expert SEO tool suite. For the price you pay and the value you get, you have to be fairly bad at SEO to not get an ROI on your investment. I think one of the great struggles with these tools is an intuitive user experience, and despite how clunky their interface might look, I think they have drawn a very nice balance between functionality and useability.

Cons

Local SEO. In my opinion, it's it's biggest and most relevant weakness. Tools like bright local massively outperform it's local KW reporting (being able to create radius-based map pack KW ranking reports), and tools like SEMrush generally outperform it here. Ahrefs still does not have a way to track map pack rankings, in any capacity. It's a huge capabilities gap in my opinion. One that can make or break a use case for the tool. I also think ScreamingFrog outperforms their crawler by having a centralized user interface and more in-depth features, however, given that the site audit and web crawler feature was not their primary function to begin with, I am very impressed with what they offer.

Alternatives considered

[BrightEdge](https://www.capterra.com/p/124928/BrightEdge/)

Reason for choosing Ahrefs

BrightEdge was too expensive. It was also a new user interface for too many people at my company. Not enough familiarity.

Switched from

[Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[SpyFu](https://www.capterra.com/p/156579/SpyFu/)[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Simple: not as much depth to their products. Features were lacking. I also felt like their KW volume measurements were not as accurate.

Review Source

Response from Ahrefs

August 30, 2023

Hi Max! Thank you so much for taking the time to leave a review. And thank you for the kind words about the balance between functionality and usability on our interface. We hear you loud and clear about our local SEO capabilities. We're working hard behind the scenes to see how we can improve this experience for our users in the future. Thanks again for taking the time to leave a review and for your honesty!

KB

Kyle B.  
Owner  
Marketing and Advertising  
Used the software for: 2+ years

### "Dig DEEPER into Google Data & Find SEO Gold!"

July 12, 2022

5.0

I absolutely LOVE it, and the YouTube content is the best!

Pros

I live for finding low difficulty high traffic potential keywords and building blog posts with them. Even more so, I have a long list of related terms to complement the focused keyword. This software is the best! Oh, and I really LOVE parent topic reporting. I could NOT find this in SEMRush.

Cons

I wish there was a feature where it would suggest better keywords. For example, if I typed in a variety of keywords and the most I found was 10 searches a month, it would be great if it analyzed my unpopular searches and recommend similar more popular searches.

Alternatives considered

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Reason for choosing Ahrefs

I love parent topics!

Switched from

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

More feature rich

Review Source

Response from Ahrefs

July 19, 2022

Thank you for your feedback, Kyle! We do have a feature like you're already asking called Parent Topic. It determines if you can rank for your target keyword while targeting a more general topic on your page instead. Learn more about the best practices when doing keyword research in Ahrefs here: https://help.ahrefs.com/en/articles/735464-what-are-the-best-practices-for-doing-keyword-research-with-the-help-of-ahrefs For any feature suggestions that you might have, please write them down on our canny page: https://ahrefs.canny.io/ The more upvotes a feature suggestion gets, the likelier will it further be considered by our product team when reviewing the product roadmap. Hope this helps!

Prabhakar U.  
CMO  
Marketing and Advertising  
Used the software for: 6-12 months

### "Best tool for backlink and keyword research"

February 10, 2022

5.0

Overall, Ahrefs is the best tool which is easy to use, budget-friendly, provides accurate and fresh data.

Pros

Backlink research is my favorite feature in ahrefs.

Cons

COntent explorer feature can be improved. There should be a feature to filter the results according to keywords in the title or URL.

Review Source

BPB

Bed Prakash B.  
Engineer  
Electrical/Electronic Manufacturing  
Used the software for: 2+ years

### "Best Tools to Grow Fast on Digital Fields"

December 15, 2021

5.0

Initially, while I am starting my blogs, I have no money to pay for SEO tools. At that time I use free SEO tools but after some time I manage my funds and buy the Ahrefs Lite plan at $99. After using Ahrefs I get the unbelievable result and continue using it.

Pros

There are various things that I like about Ahrefs. I usually use Ahrefs to track my websites and blogs ranks. Analyze ranked keywords and current position. I do a competitor analysis and check the link profiles of my websites and competitors' websites. Which gives clear knowledge of the content gap between me and my competitor.

Cons

Though it is the best tool for publishers I found it is a little bit expensive for the new publishers but it deserves it according to its services. Site explorer data is not in real-time and needs time to update and at the same time, Keyword explorer data is also not up to the mark, sometime we need to update to get current data.

Review Source

MG

Markus G.  
Founder  
Financial Services  
Used the software for: 1-2 years

### "Good, but the new Price Model is to criticize"

July 22, 2022

4.0

Finally I am satisfied with the Tool and its features itself, but in the last Weeks for several Times some Bugs and also the "new" Pricing Model satisfy me not really.

Pros

Ahrefs deliver finally all necessary Elements to set up a good and efficient SEO Strategy. If it is about Tools to analyze and / or Tools for Improvement - everything is available

Cons

Biggest Point of Critic is - the Pricing Model. Every Modul cost extra, what can make this Tool finally extremely expensive. 2nd Point of Critic ist this Payment Rule of "used" Rows per Month. Here you have within your "Pack" a Limit and if you pass this Limit you have to pay with the next Invoice more as maybe expected. Ok - you can set in the Settings a Limit, but this is something you have to know. If not >> Trap!

Review Source

Response from Ahrefs

July 25, 2022

Thank you for your feedback, Markus :) And apologies for the inconveniences caused by downtimes. However, when reports do not load successfully (during downtimes), no reports per month are consumed. This is a failsafe we put in regarding the usage of your subscription. As for the "Pay as you go" pricing, we're sorry it's not working for you. For Ahrefs, in general, it allows us to keep prices lower for light users while people who use and benefit from service more pay more. We have listed all our additional fees on our Pricing page (https://ahrefs.com/pricing) so users are fully aware of what would cost additional pay-as-you-go charges. Apart from that, we also have a special page under Account Settings > Limits and Usage, where you can monitor your account's limits and data usage at any time. Besides, you are also able to check your report usage in real-time from our Report Usage counter (at the top of the page next to the Account's name). Hope this helps!

Iván S.  
SEO Expert  
Marketing and Advertising  
Used the software for: 1-2 years

### "Una de las mejores herramientas SEO"

November 6, 2022

5.0

En lo general es una herramienta super necesaria para profesionales SEO y ofrece una gran cantidad de opciones que sin duda van a ser de utilidad si tienes que gestionar uno o varios proyectos.

Pros

Ahrefs es sin duda el software SEO por excelencia a la hora de realizar nuestros trabajos diarios, para un SEO profesional esta es una de las mejores herramientas con las que puedes contar.Una herramienta muy completa para realizar keyword research, investigación de la competencia y sacar datos críticos de nuestra página

Cons

Por lo general no hay nada malo destacable aun que al principio puede ser una herramienta complicada para masterizar o sacarle todo el jugo y puede ser algo complicada para la gente que no esté muy acostumbrada.

Alternatives considered

[Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Review Source

Response from Ahrefs

November 8, 2022

Iván, we're blushing! Thank you for the kind words :) For getting the most out of Ahrefs, I recommend starting out with this article: https://ahrefs.com/blog/how-to-use-ahrefs/ We've already transformed it into a brochure, and a short video on it might be coming soon. Then you can gradually consume our help page materials, blog posts, YT videos, or simply hop on chat with our support team - they're always welcome to help out :)

Chris N.  
SEO Manager  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Great leader in the SEO tool industry, but the credits model is pretty bad."

October 16, 2022

5.0

I've used Ahrefs for years and never had any complaints, but the credit model charges you for things it shouldn't. Come on Ahrefs, you've got a great product, but this credit nickel and diming made me look elsewhere.

Pros

There isn't much not to like about Ahrefs as a tool, it does it all (and it's great to have everything you need under one roof).

Cons

The new credits model: if you're carrying out competitor research you get charged for silly things like sorting rank or search volume from high to low, or applying a simple filter.

Review Source

Response from Ahrefs

October 20, 2022

Thank you for taking the time to leave us a review, Chris! And sorry about your disappointment regarding the new pricing plans. Prior to this change (first one since 2016), we studied the usage patterns of our paying customers and designed it in such a way where 80%+ of them were barely affected. While the remaining 20% were affected to a varying degree, based on how much they use the platform. We also allowed grandfathered users (like yourself) to keep the old plans, as long as they remain live. Not sure if you've discontinued it, but if you have further concerns about it or feel that you've been wronged, please talk with our support team - who will be happy to help out! To further address your issue, filters can include a lot of parameters. That's why we charge only 1 credit after you select all parameters and click on "Show results".

DG

Deyan G.  
Website Manager  
Internet  
Used the software for: 2+ years

### "Ahrefs review"

March 20, 2022

4.0

Overall, we are happy with Ahrefs, despite its flaws.

Pros

What I like most about Ahrefs is that it's an all-in-one tool. We mostly use it for keyword research, competitor analysis, and the technical health of our websites. It also serves as a starting point for our outreach campaigns. Customer support is also responsive and helpful.

Cons

It's a bit complicated, and although their team tried to do the UI as intuitive as possible, the sheer amount of features make it difficult to use. Training new employees to use its full potential takes too much time. Additionally, it updates slowly, so the data you see on your dashboard is outdated. For example - I managed to remove over a million backlinks from a spammy website. It took ahrefs well over 3 months to "realize" they are gone.

Alternatives considered

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Reason for choosing Ahrefs

Better for linking strategies and better at find technical problems.

Review Source

Response from Ahrefs

July 19, 2022

Thank you for your feedback, Deyan! As an all-in-one toolset, the platform can be difficult for first-time users. Besides the UI tooltips, you can also reference our Academy (https://ahrefs.com/academy) and Help page (https://help.ahrefs.com/en/) to speed up the onboarding process. Our support team is also reachable in-app or at support@ahrefs.com in case you have further questions. As for the spammy backlinks, and backlinks in general, our crawler indexes some pages faster and more often than others. The speed of crawling and updating specific pages also depends on their URL Rating (UR). Pages with lower UR have a lower chance of getting indexed and updated more often, as compared to pages with a high rating. In the meantime, you can disavow the spammy backlinks so that they are hidden. The disavow function is available on the dashboard, to the right of each project. You can then export the disavow file from Ahrefs and upload it to GSC. Hope this helps!

Mike K.  
Online Marketing Consultant  
Marketing and Advertising  
Used the software for: 2+ years

### "AHrefs for me still the KING for SEO research and a big plus in backlink research"

November 11, 2022

5.0

For our team this tool saved us ALOT of time, i was able to teach translators also to work with this tool to do specific keyword research for their country. And the training was needed because overall it's not a "easy tool" but a professional tool. That will cover all the needs of SEO/SEA/SEM experts.

Pros

There are many tools on the markt, but Ahrefs gives you all the things you need to do a in depth SEO research. We have been using is for competition/keyword and backlink research for multiple countries and with the data we where able make the best content and tweaks needed.

Cons

The made some big changes on the subscriptions, we still have legacy but if we change we would LOSE alot of options... For us it would be a downgrade... Also keyword tracking can become PRICY when you want to track more then 5000 keywords (multiple countries).

Switched from

[Ubersuggest](https://www.capterra.com/p/229169/Ubersuggest/)[Semrush](https://www.capterra.com/p/151962/SEMrush/)

We had to many tools, so we needed to look for a compleet tool, or just drop some. In the end we picked Ahrefs due to the big need of backlink research and a compleet database in multiple languages. After alot of testing and comparing SEMRush and Ahrefs came on top, with for us Ahrefs a bit better.

Review Source

Response from Ahrefs

November 15, 2022

Happy to know you're enjoying Ahrefs, Mike! We took the decision to change our pricing model after we thoroughly studied the actual usage data. Based on it, we discovered that 80% of our paying customers wouldn't be affected by it. Hence, we went for a pricing model that motivates people to pay more for the features they get value from. We agree though that this might not work for everyone and apologize for that. Should you have any further questions, please reach us at support@ahrefs.com and we'll be happy to help.

MTBN

Md. Tanvir Bin N.  
IT officer  
Education Management  
Used the software for: Less than 6 months

### "It has an outstanding capacity to crawl the entire internet and target sites."

November 7, 2023

5.0

It provides better recommendations for keywords. It has basic control over keywords.

Pros

It is capable of thorough monitoring and comparison of domains. Based on how much organic traffic a website receives, that is. Compared to Alexa rank, it is superior. Based on the quantity of backlinks going to a URL, URL (URL ratings) calculates the potential influence of the URL. In terms of metrics returned, the keyword results page was at first the most plain and straightforward of all the tools I examined. However, Ahrefs has significantly improved its Keyword Explorer tool with a responsive page of interactive data visualizations.

Cons

Costly for small companies perhaps. Technical SEO and on-page optimization are included in the "Domain Health" tool, which is presently unavailable. Had the experience of having some tool parts return no results.

Alternatives considered

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Reason for choosing Ahrefs

It has strong impromptu keyword research.

Switched from

[Sitechecker](https://www.capterra.com/p/166377/Sitechecker/)

Pricing option is so costly than other platform.

Review Source

Response from Ahrefs

November 22, 2023

Hello! Thanks for taking the time to leave a thorough review. We appreciate your feedback. We're glad to hear that you're getting good value from our tools and metrics. If you're having trouble with Site Audit, please do contact support@ahrefs.com. We want you to be able to have the full functionality of tools included in your plan. Again, thank you for your thorough and honest feedback and thank you for choosing Ahrefs!

AB

Alberto B.  
Freelance  
Telecommunications  
Used the software for: 1-2 years

### "La mejor herramienta para un profesional del SEO"

December 2, 2022

5.0

Una gran herramienta que ayuda enormemente a los SEOs para mejorar y crecer nuestras webs.

Pros

Muy completa. Permite monitorizar las partes mas importantes del SEO de una web. Facilita muchísimo tomar decisiones adecuadas para hacer crecer una web.

Cons

El precio. Necesita una licencia mas barata para freelances que están empezando. Una agencia puede pagar sin problemas la mensualidad, pero para alguien que lleva poco tiempo en el sector o trabaja con pocas webs, es un precio bastante elevado.

Review Source

Response from Ahrefs

December 6, 2022

Cheers, Alberto! Indeed, the paid plans are more suitable for SEO professionals. Those who are already starting out can use our free plan, which allows them to use 2 of our 5 core tools (Site Explorer and Site Audit) for free for an unlimited number of verified websites: https://ahrefs.com/webmaster-tools We also have a hub of free tools, most of which have undergone recent updates: https://ahrefs.com/free-seo-tools Hope this helps!

Habib U.  
C.E.O  
Computer Software  
Used the software for: 2+ years

### "The Swiss knife for SEO"

April 9, 2022

5.0

I just can't express enough how powerful and important this tool is. It helps me outrank my competitors by finding their lackings and building links from their backlink profiles. It's a tool that can't be replaced with any other tool on the market, but this one is quite expensive I might say. There are tons of features like site audit, and keyword explorer and each one of these features comes in handy in the case of SEO.

Pros

If you are an SEO you must be heard of this software before, this one got the biggest database of backlinks in the world, I can't think of a day without it. It helps me like nothing else in the world in case of finding link-building opportunities. Helps me to audit and optimize my websites and outrank the competitors easily. For anyone taking SEO seriously, this is a must-have tool for sure. Data accuracy is the best in the market and reliable.

Cons

Too expensive for beginners, and there the limitations with the basic packages.

Switched from

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Ahrefs have the most accurate and reliable on-time data, which makes me switch the platform.

Review Source

Devyani S.  
Customer relationship associate  
Banking  
Used the software for: 6-12 months

### "Best in class keyword analyser and backlinking tool for startups"

July 19, 2022

5.0

Entirely, its a feature riched & precise domain auditing tool which includes keyword analysis, backlink analyser and keyword tracker that ultimately helps to increase seo of website and make it rank higher. Its a best tool for marketers working in a startup.

Pros

Its really good tool for analysing and increasing proper backlinks by following competitor's keywords. I can easily customize KPI to get precise results from ahrefs dashboard. Its an excellent site audit feature, that provides monthly reports on mail regarding websites and keyword status.

Cons

There's nothing much bothering in ahref. There should be local seo tool to analyse keywords against near me google keyword. They should provide details about local offlibe business listed for same keyword. its very expensive but features worth it.

Review Source

Response from Ahrefs

October 21, 2022

Devyani, we've just released the local pack filter to see where you or your competitors are ranking in SERP. Check out all the latest updates on our product blog: https://ahrefs.com/blog/whats-new-at-ahrefs-aug-sept-2022/

BL

Byron L.  
Blogger  
Internet  
Used the software for: 1-2 years

### "Keywords That Open Doors | Ahrefs Review"

November 7, 2022

5.0

Ahrefs is one of the most popular SEO tools on the market today. It offers tons of information about any website or competitor that you could ever need, making it super easy to do your job well. The only downside I've found so far is that it's a bit expensive for those on a budget (though it's still worth every penny!). Other than that, Ahrefs is amazing and everyone should use it!

Pros

The Pros:1) It's really easy to use--even if you're not great with tech stuff like me!2) The user interface is beautiful and clean, so it doesn't feel like work when I'm using Ahrefs.3) There are so many different ways to use this tool! Whether you want to find new link opportunities or analyze which keywords your competitors are ranking for, there's something here for everyone.4) It's affordable compared to some of the other SEO tools out there! And since it does so much, it's worth every penny!

Cons

The Cons:1) Sometimes the results don't load as quickly as I'd like them to--but that might just be because I have such a big list of sites to analyze at once! And even then, it only takes about five seconds anyway, which isn't too bad at all in my opinion.2) It can sometimes be difficult finding documentation or training videos on how to use certain features--but again, this might just be because I'm looking in the wrong places or not understanding what I'm reading correctly... But overall it's still pretty easy to use despite this slight drawback!

Review Source

Response from Ahrefs

November 9, 2022

Wow, thank you for the detailed review, Byron. Love the title! ^^ Moving on to your concerns: 1. A 5 seconds load time is a lot. Could you write us at support@ahrefs.com, and perhaps send us your HAR file, so my colleagues can further investigate? Thank you. 2. What features do you require assistance with? You can check our help page (https://help.ahrefs.com/en/), Academy courses (https://ahrefs.com/academy), and YT channel (https://www.youtube.com/c/AhrefsCom) to get the most out of Ahrefs. Of course, you can always write us in the support chat. We'd be happy to help out! :)

VR

Verified Reviewer  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "The best tool for daily seo work"

October 22, 2022

5.0

It's one of the best Seo tools in the market, but the pricing model is too expensive for small businesses.

Pros

Best tool for checking competitors baclinks, and historical visibility in serps. The free features after verifications are priceless

Cons

The new price list is unacceptable. The monthly domain limit is lower than the weekly limit in the previous billing model. It would be great to add

Switched from

[Majestic](https://www.capterra.com/p/213487/Majestic/)

it's different league of tools.

Review Source

Response from Ahrefs

October 27, 2022

Thank you for the reviews! And sorry to hear about your disappointment at the same time :( Indeed, the old pricing model had tool-based limits. With the new pricing, we've removed them and added a global limit called credits. Those are modeled after average usage data. Prior to this, we studied the usage patterns of our paying customers and designed it in such a way that 80%+ of them were barely affected. While the remaining 20% were affected to a varying degree, based on how much they use the platform. It looks like you're in the latter batch. We also didn't force any of our grandfathered users to change to the new pricing plans, as long as they keep them live. Not sure why you changed to the new plans, but if you feel that you've been wronged, please write to us at support@ahrefs.com. Thank you!

Muhammad I.  
Freelancer  
Writing and Editing  
Used the software for: 1-2 years

### "Ahrefs"

July 15, 2022

5.0

Ahrefs is one of the best tools for backlinks I ever used. It provides the option of content-gap through which we can find the most comitent sites for backlinks. It is the most trusted tools by the world professional SEO experts.

Pros

The best thing about Ahrefs is that it has a content-gap option that helps you to find websites from which you are competent in getting links Ahrefs shows the score of the site which help to find out the goodness of the site

Cons

I didn't find the major cons of this tool but the accuracy of the data is questionable sometimes Sometimes it keeps blocking our access which cause the disruption

Switched from

[mangools](https://www.capterra.com/p/168644/Mangools/)

found some extra features in it

Review Source

Response from Ahrefs

July 25, 2022

Happy to know you like the content gap tool, Muhammad! Can you write us at support@ahrefs.com about the time we blocked your access, as well as the accuracy of the data that you find questionable? If you're referring to the organic traffic that doesn't match the one in Google Search Console, that's because ours is an estimate. You can read more on how we calculate it here: https://help.ahrefs.com/en/articles/1863206-what-is-organic-traffic-in-ahrefs-and-how-do-we-calculate-it If you're talking about keyword volume that doesn't match the one in Google Keyword Planner, that's because we un-group close variants that GKP groups together: https://help.ahrefs.com/en/articles/72571-how-accurate-is-keyword-search-volume-in-ahrefs Anyway, write us in the support chat about these concerns and one of our colleagues will kindly assist you :)

VR

Verified Reviewer  
Internet Marketer  
Computer Software  
Used the software for: 6-12 months

### "Ahrefs reviews-2022"

July 31, 2022

5.0

Ahrefs provides one of the best SEO solutions which is suitable for large companies and independent marketers with good budgets. I can only recommend it.

Pros

Ahrefs is artificially smart for SEO and SEM too. It provides a lot of helpful data for each keyword inserted and this tremendously supports my marketing endeavors. I like how organized and simplified the tool is; I mean, all the metrics provided are easy to visualize and well elaborated to be easily understood. It's beginner friendly and very powerful. The company has put together a bunch of training resources for each new user and keeps providing constant updates on the software. It offers a good support service too.

Cons

No free trial and Is very expensive too.

Review Source

Response from Ahrefs

August 8, 2022

Thank you for your feedback! Indeed, we don't offer trials. But we do have a free plan that allows you to use the Site Explorer and Site Audit (2/5 of our core tools) for all your verified websites: https://ahrefs.com/webmaster-tools You can think of it as a "soft trial" if you may. Hope this helps!

VG

Victoria G.  
CEO  
Textiles  
Used the software for: 2+ years

### "Arefs is the king : backlinks and broken links"

October 14, 2022

5.0

Great Tool, but the decision they have taken with prices i think they have losted a lot of customers.

Pros

I love backlinks and broken links I never found a software like this.

Cons

The price. They have raised the price to 179 €/month if you want to use these 2 funtions. It´s not a price you can allow if you are beginning in SEO.

Switched from

[Seodity](https://www.capterra.com/p/182125/Seodity/)

Because they offer me in AppSumo a lifetime Subscription.

Review Source

Response from Ahrefs

October 18, 2022

Thank you for the review, Victoria! The Standard plan you're talking about is more tailored towards SEO professionals, not beginners. You can still use our free plan, where the Backlinks and Broken Backlinks reports are available (but only for your verified websites): https://ahrefs.com/webmaster-tools We also have a free backlink checker: https://ahrefs.com/backlink-checker And a broken link checker: https://ahrefs.com/broken-link-checker Hope these help!

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