# Winmo Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Winmo the right Sales Enablement solution for you? Explore 131 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/176403/Winmo/reviews --- Winmo 4.5 (131) [View alternatives](https://www.capterra.com/p/176403/Winmo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Winmo Ease of use 4.6 Customer Service 4.6 ## Pros and Cons in Reviews IN Ian N National Account ExecutiveMedia Production, 10,001+ employeesUsed the software for: 1-2 years. “Winmo is an invaluable tool in our industry to see what advertisers are spending.“ January 19, 2021 SF Steven F Associate Media ManagerMarketing and Advertising, 10,001+ employeesUsed the software for: More than 2 years. “There is a lot of information clumped together and sometimes it is a challenge to get to what you need“ April 29, 2021 RM Rob M Senior Sales DirectorTelecommunications, 501 - 1,000 employeesUsed the software for: I used a free trial. “The data is also pretty accurate and fresh.“ March 18, 2021 IN Ian N National Account ExecutiveMedia Production, 10,001+ employeesUsed the software for: 1-2 years. “Not all data about prospects is captured, and a lot of companies are not in the Winmo data set.“ January 19, 2021 RM Rob M Senior Sales DirectorTelecommunications, 501 - 1,000 employeesUsed the software for: I used a free trial. “This is the ultimate software when it comes to a sales hunter.“ March 18, 2021 Amanda D Director of SalesMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “Additionally, the limited exports make it clunky.“ February 12, 2021 ## Showing most helpful reviews Showing 1-25 of 131 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Spencer B. Head of Business Development, Brands Marketing and Advertising Used the software for: 1-2 years ### "Winmo is a fantastic product!" May 14, 2019 4.0 It was very positive. Customer service was great as my two reps were very quick to respond and help. Pros I really like the entire database. The easy accessibility to find contacts at companies makes it very easy to prospect. My favorite tool, however, is Winmo Edge. Having access to those up to date articles is huge! Cons I would say that there are a lot of unbounces/undeliverables. If I were winmo, I would credit back all bounces/undeliverable emails. Review Source JT James T. Business Development Manager Events Services Used the software for: 6-12 months ### "Awesome product in theory." May 14, 2019 4.0 It's a mixed bag. Ultimately, in our event/experiential staffing niche, we've not netted a ton of business as a result of the research and lists we've been able to pull out of Winmo to date. It's been most useful to me as a research tool, but not as a back door to awesome contacts. Pros \- capability to search from multiple directions to arrive at the same research goal. - I never got a bounce back on an email I found on Winmo. - Winmo Edge is my favorite. - Great for top down searches. Cons \- There was a deficit of contacts in the level that I needed to connect. (Directors and Account Managers) - Phone numbers were generally not direct numbers, but company numbers. - Every time I change from agency search to contact search, etc., the page has to reload. - I don't like the contact management within Winmo. I have to export them to use them effectively. Review Source VR Verified Reviewer Director of Sales Marketing and Advertising Used the software for: 2+ years ### "Not ideal or cost effective for mid-sized or smaller" February 12, 2021 3.0 Overall, it’s a nice to have platform but for the cost it’s very difficult to justify if you aren’t one of the largest organizations, going after almost exclusively the largest organizations in a space. Additionally, the limited exports make it clunky. Pros The predictive insights are really helpful and the daily digests and customizable alerts allow me to stay really up to date with the industry, what’s happening, and be proactive before things are very widely known. Cons The database itself is insanely expensive for what it is. It’s often inaccurate (outdated) and really really heavily focused on the most massive companies - which I actually find are the easiest to uncover contact information for on my own anyways. If you plan to build large lists and export for any reason, this is absolutely not the most cost effective platform for you. Same goes with needing mid sized or smaller business contacts, definitely not the place for it. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) Predictable insights Review Source PS Patrick S. Senior Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "Senior Marketing Manager " May 21, 2019 5.0 It has been great. I have used the platform for multiple years and have few major complaints. It has been beneficial for our sales activities. Our Account Manager has always been very responsive to questions. Pros As a Marketing Manager who creates go to market strategies and prospecting plans for a national sales force, the Winmo Edge insights, Kantar media data and client contacts are invaluable. My company uses several other prospecting tools and Winmo is by far the most user friendly platform we use. The recent acquisitions they've added to the platform have also been beneficial for me and my team. Cons Downloads are can be ate up quickly when using for mass prospecting activities which forces us to be much more strategic in what we export. For example, we call on agencies across the country and acquiring contacts across the account teams can be arduous project. Review Source BB Bonnie B. Group Director Marketing and Advertising Used the software for: 1-2 years ### "Helpful" May 21, 2019 5.0 I find relevant prospecting information from Winmo Edge that allows me to quickly reach out to prospects and get their attention. The time Winmo saves from a prospecting standpoint is invaluable. It allows me to focus my time on getting in front of brands rather than hunting down their contact information. Pros Winmo is a massive time saver when it comes to prospecting for the marketing world. With a few clicks, you can create vertical-specific prospect lists that are typically up to date. I love the company profiles as well as being able to sort companies in so many ways. Cons I don't like that there isn't an "emerging brand" category and they don't have a plethora of small-cap companies. Review Source TO Tracy O. Senior Vice President, New Business Marketing and Advertising Used the software for: 2+ years ### "Daily dose of Winmo" May 22, 2019 5.0 Love receiving WinmoEdge every morning. The information is timely, full of great information specific to the brand, their current agency situation as well as identifying contacts. Get my daily dose and review it each day. It's a quick read and a necessary tool for client retention and business development. It's a primary tool I use each day. Pros Timely & relevant, identifies current agency relationships, new hires, identifies title and contact information, HQ office and more. Cons I can't say that I have any cons to note about Winmo at this time. Review Source JS Jess S. Senior Account Executive Marketing and Advertising Used the software for: 1-2 years ### "Help From Winmo" May 14, 2019 4.0 My overall experience with Winmo has been quite positive and I would definitely recommend! Pros I love the ease in use of Winmo. There are tons of different options to filter when searching for companies and agencies, which is incredibly helpful. It's absolutely my go-to research tool! Cons The only con I could note about this software is that I've run into a few occasions where individuals I was looking to contact were not listed or the email formula had been changed, but Winmo is wonderful about responding to inquiries for specific contact info. Review Source Maddie C. Business Development Representative Marketing and Advertising Used the software for: 1-2 years ### "Be Ahead of the Curve!" May 14, 2019 5.0 First, I have a place to start all my prospecting needs. There is valuable information for every need and territory. I also have the ability to locate the decision maker for different accounts and clients. Pros WinmoEdge is the best product for vendors out there. Get valuable information about everyone else!! Cons I found quite a few errors with client and contact information. I wish there was a way for Winmo to indicate the level of certainty for each contact and client listed. Review Source Matthew B. Account Executive Marketing and Advertising Used the software for: 2+ years ### "Winmo is great!" May 14, 2019 4.0 Pros I like the ability to see what agency relationships a direct advertiser has. Cons Often times, the agency/client relationships can be outdated, especially if an account transition has occurred in the past few months. Review Source Dusti K. Account Executive Broadcast Media Used the software for: 2+ years ### "A Good Place to Start " September 24, 2019 4.0 Overall, it's a nice tool to have if you need a starting point or some kind of direction when seeking information on a client. Pros Winmo is a good place to start if you need past information on a business. We use it in my company to figure our what agency an advertiser might be working with, so that we can correctly assign someone to pursue a prospect. Cons It can be a bit dodgy when it comes to accuracy. A few times the information listed has been outdated. Review Source EM Edward M. Head of Demand Partnerships - North America Marketing and Advertising Used the software for: 2+ years ### "Ad Tech Platform - Usage Review" May 14, 2019 4.0 I have had a great experience with Winmo. When I first started my career, I would spend HOURS... putting together contact lists using AdDataExpress. Now later in my career, Winmo has made that process MUCH easier... With the dashboard. Being more senior in my past few roles, I have helped bring Winmo to three companies. To use as the base of our contact and sales funnel tool. Even leading my own Winmo Training internally. It is a vital tool in our US business. Pros The added information on Brands and Agencies. The partnership integrations are very helpful. The amount of info on the contacts is very helpful. I also like the Salesforce upload process and managing contact lists. Cons The filtering of contact results. Since its based on title names, it can be a challenge to find the right person. Another example is if a contact works on an account, say Toyota, it will have all the brands, not just that they work on Toyota, and you will get different results based on different brands of the same company. It can be a tedious process. Also the Lack of international contacts. Digital Media is becoming more aligned globally, having access to agencies and brands globally would increase our use of the product expoendiatlly. Review Source VR Verified Reviewer VP Business Marketing and Advertising Used the software for: 2+ years ### "I got to have my Winmo!" May 14, 2019 5.0 In my line of work - I really can't live without it. It is perfect for advertising media prospecting. Thank you so much! Pros With great ease - you can discover who is the most likely name to go after within each company or agency listing. I also love the fact that OOH is in the breakout of media spend - as it should be. Cons Sometimes some of the newer companies I prospect are not in the database and I have to reach out to customer support for help in finding them. But that does not happen often. Review Source VR Verified Reviewer Executive Assistant Marketing and Advertising Used the software for: 6-12 months ### "Winmo can be a better sales prospecting tool" May 21, 2019 4.0 I've used numerous sales prospecting tools and Winmo is just a few points higher than the rest. It could improve especially with the data for start-ups then it would be much better than the rest. So far, it's just similar to other tools. Pros What I liked the most about Winmo is it's added features. That is what separates it from other sales prospecting tools. With WinmoEdge, it provides the latest news on companies and brands. You'll be able to use Adbeat to view media/ads stats of brands. You can also see media spots from the previous campaigns they ran. I also love the company filter 'Social Demographics' (Beta) giving more filtered results as well as the 'Company Specialty' which helps me better look for companies and brands that fits our target market perfectly. Cons As a sales prospecting tool, you'll expect to have data for most of the companies you are searching for. The common issue with most of these tools is that they are very limited with small to semi-medium companies and start-ups. I think that's what will make Winmo better if it starts adding data for small to medium enterprises more. Review Source KW Kristin W. VP, National Sales Marketing and Advertising Used the software for: 2+ years ### "Helpful tool for more than just prospecting" May 14, 2019 4.0 Overall I do like using Winmo, it's my first go to place followed by LinkedIn and SellerCrowd. Pros I like the search functionality and how we the brand team is separated by the company contacts. I do appreciate the level of information offered on the individual account. Cons I wish it would update more frequently as I sometimes see discrepancies between what I cross reference on LinkedIn. Review Source LS Leah S. Business Development, Senior Manager Marketing and Advertising Used the software for: 2+ years ### "Big fan of Winmo, would Reccomend to Anyone " May 21, 2019 5.0 Pros Winmo is an excellent tool for prospecting and going out to potential partners for our clients. It is very easy to use and regularly updated. The daily newsletter WinmoEdge is also an excellent and unmatched tool in the industry. Would recommend Winmo to anyone. Cons There is always a chance that we get bounce back emails. Review Source BW Bradley W. Director, Business Development Marketing and Advertising Used the software for: 2+ years ### "Solid product" May 21, 2019 4.0 Overall, I enjoy working within Winmo each week, and sometimes day. Pros I am able to view industry articles, articles specific to my accounts/prospects, as well as see a breakdown of what accounts are currently doing when it comes to marketing mix. Cons Sometimes numbers seem to be outdated or inaccurate. Review Source VR Verified Reviewer National Account Executive Marketing and Advertising Used the software for: 6-12 months ### "An Honest Look" May 14, 2019 4.0 Pros One of the best features of the software is the broad scope and scale that they reach. Whether it is prospecting a new client or trying to find news on my current accounts, Winmo tends to have a very large array of data for my review. Cons The largest set back with the software tends to reside along the Contact information lines. I have sometimes reviewed prospective new clients, only to find out the point of contact Winmo has listed is outdated. While this does not happen often, it is enough so that I tend to verify via LinkedIn or other means to ensure accuracy. Review Source MK Michael K. Director of Business Development Marketing and Advertising Used the software for: 1-2 years ### "WinMo Is Great" May 14, 2019 5.0 Trying to waste less time researching contact details and more time selling. Pros Quick searches and ability to filter results. The data is fantastic. Cons Sometimes that data is old. I can imagine it's hard to keep it always fresh but there have been probably 1% of the times I get something from WinMo and I go to LinkedIn the person has gone to a new company and it's not reflected yet in Winmo. Review Source TC Tyler C. Sales Marketing and Advertising Used the software for: 2+ years ### "Research" May 14, 2019 5.0 Sometimes it's hard finding contact info like emails and phone numbers, but Winmo provides it all in one place. Pros Winmo provides great content and contact info! Cons Sometimes smaller clients and agencies are not within the platform. Review Source AS Andrew S. Sr. Manager Sports Used the software for: 2+ years ### "CSM review" May 14, 2019 4.0 Pros Software is helpful in finding a variety of contacts at an organization Cons Sometimes not all appropriate contacts are included on a company page, and the emails can sometimes be innacurrate. Review Source PE Paul E. Director Of Business Development Marketing and Advertising Used the software for: 2+ years ### "Winmow Review" June 3, 2019 5.0 I can expedite getting to the decision maker in a timely manner. Pros It's so easy and direct to use. Its a good experience. Cons I would say to have the list scrubbed more often would be a good thing Review Source RS Ross S. Director, Strategic Sales & Marketing Sports Used the software for: 2+ years ### "Winmo review" May 14, 2019 5.0 Pros Very helpful and useful tool. I enjoy using it regularly. Cons Would like to understand spending for advertisers who's spending is not listed Review Source VR Verified Reviewer Sales Director Online Media Used the software for: 1-2 years ### "Necessary tool for Sales pros" May 21, 2019 4.0 Pros A lot of information all in one place. Brand information is pretty accurate and lots of timely updates. Cons Not as much information on lesser known brands. There were a number of my clients who have locations nationwide who have absolutely no information in Winmo. Review Source GS Geoffrey S. Senior Manager, Partnerships Sports Used the software for: 6-12 months ### "New Wimno User " May 14, 2019 5.0 Winmo helps me find company contacts that I would normally have a hard time figuring out. Pros What I like most about this software is how it's up to date. Whether it's updating company contacts, or sharing current events articles, everything Winmo produces is up to date. Cons Under additional information, I'd love to see more data. I'd like to see a companies net worth and potentially their stock price and stock status as well. Review Source VR Verified Reviewer Strategic Partnerships Marketing and Advertising Used the software for: 1-2 years ### "Daily Emails!" May 24, 2019 4.0 Overall experience is great! Pros I like the daily emails Winmo sends with the latest updates in the industry. I also like the feature of emailing Winmo support to help find contact information. Cons The contacts are not always the most up-to-date. 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