# Page 2 | Winmo Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Winmo the right Sales Enablement solution for you? Explore 131 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/176403/Winmo/reviews --- Winmo 4.5 (131) [View alternatives](https://www.capterra.com/p/176403/Winmo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Winmo ## Showing most helpful reviews Showing 26-50 of 131 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Director, Client Solutions Marketing and Advertising Used the software for: 2+ years ### "Since learning about WinmoEgde, it is now the first thing I open up when I get to my desk " May 14, 2019 5.0 Overall, as someone who is one the phones and constantly prospecting, I would recommend Winmo to anyone who wants new data at their finger tips that can seamlessly integrate with their CRM. I notice your efforts to constantly be improving and listening to feedback and appreciate that as a customer. Pros Since going through a training with Shelby on all the functions of Winmo, I have been logging in as soon as I get to my desk to see new articles on WinmoEdge and really utilize the vulnerable accounts list in my prospecting efforts. I also like to see the wide array of companies you have data for as well as media spend, revenue, agency relationships and personality traits. Cons I think the challenge is keeping the info up to date. I do often times download a new contact and find out they have since left the company. Because you can only check on this info so often, I would propose a better process for Winmo users to requesting an append for contacts at a certain company or maybe this already exists and if so, I would like to be informed on what it is. Really glad that the duplicate feature was recently installed ... that is a big help! I also think offering companies an incentive for multiple users is a good idea because the more associates that use it within an organization, the more advocates you will have (again, maybe this is something you already do.. I was not a part of the purchasing process). Review Source RH Rita H. National Account Executive Media Production Used the software for: 2+ years ### "Rita Hearn Hill - Winmo review" May 21, 2019 4.0 Fiilters are the best. Pros The new information about ads, trends, character of contact. The best! Cons Dated information. It's frustrating to reach out and find out someone hasn't been there for a while. Also there should be a function for do not reach out again, so I remember who told me not to do so. Review Source Response from Winmo May 22, 2019 Thanks so much for your feedback Rita! There's a couple tools I wanted to point out which may be helpful for you. One is the ability to "flag" a contact in Winmo (to tell us if it's not up to snuff - just click the flag icon) and two is the "notes" capability - you can record a note on any profile using the Add Note button at the top. I will have your account manager follow up, but just wanted to drop a line to say thank you. Great feedback from a valued user, we very much appreciate you taking the time! VR Verified Reviewer Proofreader/Copy Editor/Researcher Marketing and Advertising Used the software for: 1-2 years ### "Winmo is a must for new business" August 1, 2019 5.0 I have used this product for about 2 years now. It is very critical to my job. Pros If you want to find out about a potential client if you work in advertising, Winmo can give you the details on the company, including media spend, marketing contacts, agency of record, and virtually everything else you need in the new business world. Cons It is very pricey, and now that they've bought up their rivals, there is no real competition. Review Source VR Verified Reviewer Account Executive Marketing and Advertising Used the software for: 2+ years ### "AMAZING!" May 14, 2019 5.0 Prospecting for new business is always a struggle and Winmo is my life saver! without it, I'm not sure I would survive. It is my life line to all that I do. I can dig and search for about anything and EVERYTHING I do. I recommend this software to anyone and everyone I come into contact with, whether client/agency/prospect... I absolutely am their biggest advocate. Pros Winmo is invaluable. The insight that you can find on any given advertiser is amazing. If something you are looking for isn't there? Not to worry, just ask and they will find it for you! I can't live with out it. Cons nothing. To be honest, the only CON is there could be too much information, but is that really true? not in my opinion. Review Source VR Verified Reviewer Vice President Broadcast Media Used the software for: 2+ years ### "Navigation perfected" May 21, 2019 5.0 Winmo/Addata has been instrumental in business development. It is essential in navigating the a landscape where the average CMO tenure is less than 24-months. Everyone is moving all the time and Winmo is the must-have to help one navigate. Would pay for it even if my company didn't. Pros \-The ability to query the holding company or a division within a holding company provides the results you need. -Like how the DiSC assessment in included in a contact's profile Cons \-Not a fan of the pop-up query before every search -When doing a query, you go into your list, review a contact and then hit back, it's like you have to start the query over Review Source JC Jackie C. Founder/Managing Director Entertainment Used the software for: 2+ years ### "Winmo Review" May 21, 2019 4.0 Pros I like that it is super easy to use, and is a top source in my industry to find contact info for sponsorship and marketing decision makers. Cons I have really struggled with finding accurate contact information in the last year. I always have to double-check LinkedIn to make sure titles are correct, and often there are discrepancies, or the people no longer work at the company. There is also a lot of missing info all together... I find a lot more people on LinkedIn than are included in the Winmo Database for various companies, which is frustrating... because my purpose of using Winmo is to get those email addresses and phone numbers. Review Source Response from Winmo May 22, 2019 This is helpful feedback for us Jackie, thanks for taking the time to provide a review. I'll have our account management team reach out to address some of your missing info concerns - and an inside scoop - we're in the process of a big sponsorship contact addition project which will hit Winmo shortly, I think it will be a big help! Thanks again for your feedback. VR Verified Reviewer Director, Business Development Sports Used the software for: 2+ years ### "Winmo for the Salesperson" May 14, 2019 5.0 Throughout years in sales at different companies, Winmo has always been a tool that I have taken with me for my career. Pros Without Winmo, prospecting in a sales job would be next to impossible. The in-depth information allows me to find and connect with potential partners. From contact and company information to brand planning and budget trends, Winmo provides an overview that is not available anywhere else. Cons I would love a feature to populate a company or find a contact if it is not listed in Winmo. Review Source EM Erika M. BDR Marketing and Advertising Used the software for: 1-2 years ### "Sales Optimization Gold " May 21, 2019 5.0 WinmoEdge is a key competitive advantage when reaching decision makers at my top accounts. I definitely feel better positioned when cold calling into accounts after having sent a compelling POV Winmo helped me create. Pros I use Winmo daily for research and intel on the account/contact level. Everything from key contacts specific to your niche, to compelling events happening at the account uncovered through someone at Winmo writing easy to consume points that sellers can use from 10k's, quarterly earnings reports, agency and leadership transitions, quotes, linked articles, - basically gold. Cons I work on the brand side, some of the intel can be agency heavy/focused. Review Source FP Francesca P. National Account Executive Marketing and Advertising Used the software for: 1-2 years ### "Great resource for vendors" May 14, 2019 4.0 Overall experience has been great. I continue to use Winmo daily as a primary resource for news and contacts. Pros I use Winmo almost daily! It is great for finding contacts at brands or agencies and keeping up to date on daily news across marketing topics. It's Winmo Edge feature is especially useful (Winmo's news platform that publishes content on everything from campaign launches to RFPs.) Cons Not a lot to complain about here. Sometimes there isn't a ton of information on smaller brands or startups - however, Winmo allows its users to request information that isn't already available, such as contacts. Review Source CT Caryn T. Advertising Representative Media Production Used the software for: 2+ years ### "The best lead provider in the world." May 15, 2019 5.0 I rely on Winmo to keep me abreast of the industry's updates. As it changes daily, recewiving the information each day is vital. Because it's sent to me via email, I don't have to go anywhere on the web to find the information. It's right in my Inbox. Pros Current. Ease of use. Daily emails. Simple to use for looking up agencies, contact, companies. Cons No U.S. teritory (Puerto Rico/St. Thomas) information, but you can't have everything. Review Source BJ Blanche J. National Audio Hispanic sales manager Broadcast Media Used the software for: 2+ years ### "Feedback on Winmo daily use for Sales Prospecting" May 14, 2019 4.0 Its a helpful tool to use when prospecting for business would like to see it categorize by industry by city Pros I like that I can basically google search the account or agency that i need to reach out to. Cons very frequently the email info is wrong and also some of the companies are not listed and I have to google on line for the company website but again does not have the contacts that I need on it Review Source VR Verified Reviewer Account Executive Architecture & Planning Used the software for: 6-12 months ### "Love winmo edge updates" May 14, 2019 4.0 overall I like it and am happy to have it. Pros Winmo edge, hands down! It has some really great articles, and a plus that is is sent to my email each day. They email addresses are great, but i find it's missing quite a few. Cons Missing many email addresses, and when I give feedback, i don't always hear back. Review Source VR Verified Reviewer Account Director Marketing and Advertising Used the software for: 6-12 months ### "Useful new business tool" August 14, 2019 4.0 Pros Winmo has a useful ability to be able to track down and identify prospects - the interface is fairly easy to use and the morning 'round up' emails are useful to keep an eye on what is happening in the market. Cons The price point is quite high for the software provided Review Source VR Verified Reviewer Director of Global Partnerships Sports Used the software for: 1-2 years ### "Great for contact info and building out targets within organizations" May 21, 2019 5.0 The biggest value for me and my team is the ability to identify target contacts across respective industries and companies. Pros I enjoy the consistent publishing of prospecting triggers and the ability to drill into contacts - particularly their LinkedIn page to bypass LinkedIns limited free search. Cons I think it would be helpful if it aggregated creative examples of current campaigns on brand pages. Also, from a sponsorship perspective it would be great if it listed current partnerships that are apart of their portfolio. Review Source VR Verified Reviewer VP Business Development Marketing and Advertising Used the software for: 2+ years ### "A must if you're hunting for business" May 21, 2019 5.0 Winmo is my top source for gaining insights on businesses and people and their marketing activities. I find the insights incredibly value and the database of information always current. Pros Navigation and searching Depth and maintenance of data Always adding new features Cons Users are a mix of media and creative, being only focused on creative wish I could filter out "media" news Review Source PJ Patricia J. Business Development Director Graphic Design Used the software for: 2+ years ### "Patricia's Review" May 14, 2019 5.0 Excellent. I'm always able to get great new leads on a regular basis and any leads that have incorrect email addresses are promptly revised. Pros Ease of use and design. Very logically laid out. Cons On the Recent Contacts - it would be extremely helpful to have the Agency one color and the Brand Another color. If you're unclear what I'm referring to please reach out. Review Source BW Billi W. Director Brand Partnerships Health, Wellness and Fitness Used the software for: 2+ years ### "Keep doing a great job! " May 24, 2019 5.0 Winmo helps me grow my business! Pros I love the access to look up all categories of business, and the ability to find the right points of contact for collaborating on strategic partnership offers. The industry news, accounts and people on the move are all extremely important. Cons there is nothing I do not like about this software Review Source VR Verified Reviewer Account Manager Design Used the software for: 6-12 months ### "A Wealth of Information " May 21, 2019 4.0 I am able to target way more prospects using winmo without the struggle of searching individual websites and LinedIn. Pros This software is very easy to navigate and offers tons of valuable data! I especially enjoy the articles they send daily with new opportunities or changes in the market. The vulnerable company lists are very useful as well. Cons I find that occasionally there is out of date information when cross referencing with LinkedIn. You can always alert winmo and they will update or try and find the new hire at that company, but I feel like they could do a better job of removing this old information on a more frequent basis. Review Source BK Bruce K. SVP Business Development Marketing and Advertising Used the software for: 2+ years ### "Incredibly Useful" May 14, 2019 4.0 Excellent Pros As we are in the business of prospecting for new business my team, and I, use WINMO extensively for a myriad of reasons. The information is pretty current and usually directionally correct or close to it. Cons Some of the contacts are out of date and some of the article info is a bit dated. Review Source JG Jennifer G. Account Executive Marketing and Advertising Used the software for: 2+ years ### "Winmo Review" May 14, 2019 5.0 Very positive! Overall it's been a great resource that I couldn't do my job without! Pros It's very intuitive and easy to use. It also holds a ton of information that is helpful when prospecting for new business. Cons Often times the information is out of date, so I have to cross check it with other sources. Review Source VR Verified Reviewer Sales Marketing and Advertising Used the software for: 6-12 months ### "Winmo Review" May 14, 2019 4.0 Overall we really like using Winmo. We use it for research and prospecting. Pros Winmo Edge is great for finding new opportunities. Cons There could be a better way to establish clients who are spending with specific agencies. Review Source MT Michael T. Director of Research and Client Activation Sports Used the software for: 2+ years ### "Customer Service" May 14, 2019 5.0 The team is amazing to work with, I'm not sure where we would be without my daily dose of Winmo! Pros Every time I need to talk to an administrator, they're available, almost immediately via chat. Cons I can't follow certain contacts or get notifications when they're listed under an account. Review Source VR Verified Reviewer vp biz dev Marketing and Advertising Used the software for: 2+ years ### "Direct dials por favor...." May 14, 2019 5.0 I love winmo- so much easier to use than sellercrowd or hoovers Pros I love the ease of finding programmatic + data people. It's hard to find them and I really love that you have the weird segments.... Cons No Direct dials as a filter option...I really would love that. Review Source BT Barbra T. President Marketing and Advertising Used the software for: 2+ years ### "Great resource for prospecting " May 14, 2019 4.0 Pros As we travel to different cities to visit clients and set up additional meetings, being able to search prospective companies by city is extremely helpful. Cons Many newer tech companies and start ups are not yet a part of Winmo. Review Source SP Salvatore P. Director of Strategic Marketing & Olympics Sales Marketing and Advertising Used the software for: 2+ years ### "Director of Strategic Marketing & Olympic Sales" May 14, 2019 3.0 Overall I like it and use it daily no issues. Pros I like the ability to see the spend, the brands associated with them, contacts and the AOR if their is one. Cons The searching by state and some of the filters could be somewhat more simpler. Review Source Similar Products Featured