# WooRank Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is WooRank the right Website Optimization Tools solution for you? Explore 69 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/176630/WooRank/reviews --- WooRank 4.4 (69) [View alternatives](https://www.capterra.com/p/176630/WooRank/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of WooRank Ease of use 4.5 Customer Service 4.2 ## Pros and Cons in Reviews Alvaro C OwnerHealth, Wellness and Fitness, 2 - 10 employeesUsed the software for: 6-12 months. “When it works it's pretty good and it has been decent over the months prior to the keyword tool breaking down.“ July 30, 2025 Alvaro C OwnerHealth, Wellness and Fitness, 2 - 10 employeesUsed the software for: 6-12 months. “People can only think the worst.“ July 30, 2025 GT Ganga T OwnerWriting and Editing, 11 - 50 employeesUsed the software for: More than 2 years. “It provides us with an in-depth analysis of our website's SEO, social media, mobile optimization, Google Analytics, and backlinks.“ August 10, 2022 JA Jared A PresidentRetail, 2 - 10 employeesUsed the software for: 6-12 months. “At 79.99, to offer an automated website assessment is a bit expensive once considering that woorank will not do any actual work but instead simply highlights your issues for you.“ March 13, 2023 BK Bed K Managing DirectorDesign, 11 - 50 employeesUsed the software for: More than 2 years. “WooRank is a website analysis and SEO tool that provides a lot of services, but the one that I found to be the most valuable is the SEO and marketing advice.“ May 15, 2022 JA Jared A PresidentRetail, 2 - 10 employeesUsed the software for: 6-12 months. “We waited too long to cancel ours and ended up paying over $700 for what amounts to a single website statistical report.“ March 13, 2023 DK Dip K CEOFinancial Services, 11 - 50 employeesUsed the software for: More than 2 years. “I also love the easy-to-use backlink checker, which allows me to make sure that my and my client's websites are protected against Google penalties.“ September 10, 2022 JA Jared A PresidentRetail, 2 - 10 employeesUsed the software for: 6-12 months. “Sign up for one month max, run the report, and cancel your membership right away.“ March 13, 2023 ## Showing most helpful reviews Showing 1-25 of 69 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Rebecca C. Digital Marketing Executive SEO Specialist Marketing and Advertising Used the software for: 2+ years ### "An Indepensible Resource" January 11, 2019 5.0 There's been a few buggy issues on our account, but I've contacted support and they've dealt with it as quickly as they can, and kept me up to date along the way. It's an expensive investment to keep the tool compared to the huge functionality of other tools, but we couldn't work without. It's part of our SEO routine for our clients and there's no other tool that can offer quite the same service. Pros The summary score at the top gives you a rating for the site, so you can prioritise client sites based on needs. The score is also easy to relate to clients and gives them context for their websites overall technical optimisation. The items on the list are all ranking factors, some large some small, and they affect the number proportionally from what I can tell. They have clear descriptions of what they are, why they matter and how to solve them - so even our non SEO team members can check things over. The white labeled reports allow us to generate a great resource for our sales team without too much time investment. Cons The factors it tracks don't seem to change often, even though the algo changes daily. A few bits like underscores will change your score, but are unlikely to change your rankings. They may be amending constantly in the background but from the front end it looks pretty static. I think there's been two amends in the last year. Review Source JH Justin H. Copywriter Writing and Editing Used the software for: 2+ years ### "One of the industries most experience on-page technical auditors" October 1, 2021 5.0 I've been using Woorank for over ten years, back when their tool was a free on-page scanner. They've since expanded to including keyword tracking and competitor tracking, plus other useful features. Pros Woorank is incredibly easy and simple to setup and start using. Just plop your domain name or URL in and boom, it's doing its thing. I appreciate how easy it is to get a quick report of critical on-page elements like title length, multiple H1 tags, etc. in one spot site-wide. Cons Woorank's competitor analysis features are a little lacking. You can plop three competitor URLs in but you have to know those competitors yourself. If you don't, it won't suggest possibilities. Not a deal breaker for most people, but Woorank assumes you know your business. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[Semrush](https://www.capterra.com/p/151962/SEMrush/) Reason for choosing WooRank SEMRush and Ahrefs are in a league entirely different from Woorank. Most of the sites I help maintain are small, local, and just are not going to be generating a lot of backlinks. Their budgets are too small to be Content Thoughtleaders or whatever. Instead, I needed a tool that could just help me be a little bit better and make a really solid webpage. Review Source Alvaro C. Owner Health, Wellness and Fitness Used the software for: 6-12 months ### "Something is wrong at WooRank" July 30, 2025 2.0 When it works it's pretty good and it has been decent over the months prior to the keyword tool breaking down. Customer service needs to be able to share what's the issue and allow the customer to make an informed decision. Keeping a customer in the loop is the most important thing when any product goes off the rails as it affords transparency. Errors happen, and much about business can be out of our collective hands, but leaving people in the dark is not good. People can only think the worst. Pros Being able to audit your site is easy. Very little learning curve as their site is fairly intuitive. I don't have an e-commerce component to my site so I don't know how the audits affect performance of the website. Cons They have poor customer support and seem to no longer support keyword search tracking as it has been down since June 25th 2025 with no end in sight as to an ETA when it will be available. You'll get the standard vanilla response of "Thank you for your patience while our R&D team works towards a resolution with the Keyword Tracking Service. I will update you as soon as any additional information is available or when there is an ETA on a resolution." This response works for a technical issue that is taking a few days. things happen and I understand. A month is a bit much. Not being able to track the SEOs you optimize for is a bit of a deal breaker for me. Review Source Chamath N. Chief Technology Officer Computer Software Used the software for: 6-12 months ### " Find issues, track keywords, identify opportunities & create reports." December 30, 2019 5.0 When I first use WooRank I have found many issues on a client website. So I go through every single detail and fixed the all issues on that website after a while, the website was ranking on the Google search result page. So I have saved a lot of time by using WooRank. So from there I and my team using WooRank to some of our projects. Pros WooRank is not just a website auditor it will offer digital marketing insights and keyword analysis too. WooRnak crawls your website and shows the areas that you need to improve on your website. WooRank helps me to resolve some major issues that slow down the SEO process. Some awesome features that WooRank providing: Analays Website title tag, meta description and suggest improvements, find missing alt attributes, looking for mobile responsive issues and point out technical issues with SEO and web site optimization other than that WooRank has features like Keyword analysis, Backlink management, SERP ranking tracking, Page grader, Competitive analysis. Working with WooRank is very easy and fast. Cons The paid version of the WooRank little bit expensive, other than that I don't have any Cons to point out. WooRank is still a small tool but it does a great job. Review Source Response from WooRank January 14, 2020 Thank you for the kind words! Abe D. President Computer Networking Used the software for: 2+ years ### "The most significant tool in my Quiver" January 13, 2019 5.0 My overall experience has always been phenomenal. Pros It has the ability to analyze my clients site in a way such that if my client is a Techy he or she will understand and if not the explanation is layman enough for the non techy to understand. Cons It doesn't happen often, however, sometimes the information isn't totally accurate. As an example it might say that the client doesn't have a Sitemap when in fact they do. This doesn't happen often but it does. Review Source Holly C. Owner - Marketing Director Marketing and Advertising Used the software for: 2+ years ### "WooRank is an Everyday Tool for Our Agency" January 10, 2019 5.0 Pros I love the agency-branded easy-to-read, color-coded suggestions for improving overall marketing scores for my clients' sites, giving them an edge over their competition. Being able to compare to top competitors is so valuable when you are fighting for that top ranking spot on search engine results. I couldn't be happier. Cons I would love to be able to compare to a couple more competitors. Review Source Luke F. Head of SEO Internet Used the software for: 1-2 years ### "An essential tool for both high-level and more granular SEO analysis" October 25, 2017 5.0 Pros WooRank is one of the first tools I turn to when looking to conduct some SEO analysis on a new domain I've never worked on before. It's ease of use and really insightful insights have often been the difference between being prepared and being unprepared to dive into some exploratory work at short notice. Cons I've recently seen some instances where the website grades are returned as letters on internal page crawl rather than numbers on the root domain, which is slightly confusing but hopefully it's just a bug with a fix in the pipeline Review Source Michael J. Owner Marketing and Advertising Used the software for: 2+ years ### "A great tool to evaluate business websites" September 21, 2016 5.0 I have been using WooRank for several years now and have found it to be very useful. I use it to analyze client websites and to point out areas that need improvement. It is easy for people to understand and well laid out. The advanced reviews are very useful because they let clients see how their web presence stacks up against their 3 biggest competitors and gives them more defined goals in terms of where they need to be to compete effectively. Review Source Laurie M. President of Content Marketing Firm Marketing and Advertising Used the software for: 2+ years ### "Love to Woo" January 10, 2019 5.0 They are a pleasure to work with and I like their product Pros WooRank gives a quick and accurate diagnosis of a prospect or client's SEO viability. It's easy to scan and understand, even when you are on the phone for the first time with someone, you can gauge what's a problem right away. Cons nothing whatsoever really like WooRank its true Review Source Steph N. Head of Digital Operations | Owner Management Consulting Used the software for: 2+ years ### "Easy to Use, Reliable" January 10, 2019 5.0 Pros I really like WooRank as an overview on how well a website performs on the technical and SEO side of things. We do audits for our clients and WooRank is one of the tools I use in the audit process among others for a more well-rounded view. Our team has been using WooRank for several years and it's always been easy to use, easy to train our team, and reliable. Never had an issue. Cons I would like to see more details about how they score out of 100 and what it means for a site to increase their woorank score. Giving a clear direction on which areas are more important to repair than others. Review Source GT Ganga T. Owner Writing and Editing Used the software for: 2+ years ### "Great SEO tools with detailed reports about good and bad SEO practices." August 10, 2022 5.0 Woorank is an online tool for marketing professionals. It provides us with an in-depth analysis of our website's SEO, social media, mobile optimization, Google Analytics, and backlinks. Pros Woorank is a great SEO tool that helps us to discover the SEO of our website, mobile app, and web page. Woorank is the best tool for web and mobile app analytics. It is free and easy to use and helps us to track our website conversion rate, user behavior, and traffic. Cons Woorank is the best site for SEO analysis. The site is useful for different SEO stats analyses and information. Review Source BK Bill K. Owner Marketing and Advertising Used the software for: Less than 6 months ### "Quick overview of website health" March 1, 2022 4.0 I love using this tool. It's one of the first tools I always use when evaluating a website for clients. Pros Filter by good/fair/bad results so I can just look at the stuff that needs my attention. Each item also indicates how important the issue is and how easy it is to resolve, so I can plan my attack. There's also a drop-down explanation for each line item (with links) to help me understand the issue more clearly. Cons It would be nice to have a bit more detailed results for some items. Also, it lowers your scores if you don't have all of the social media profiles they list, even though some profiles may not make sense for a website. Review Source VR Verified Reviewer SEO Marketing and Advertising Used the software for: I used a free trial ### " Best Tool For Website Audit " November 2, 2020 5.0 If you asking me overall my experience is good Whenever I get project from any freelancing site, And Client need to audit for website. I send them woorank audit Really Great Tool you have to use once in your life if you are SEO person Pros WooRank Tell you about the all on-page things like if you have any kind of error meta title or image alt attribute it\`s showing on audit report Whenever I need to audit any site. I go with WooRank Cons The price is a bit high if you manage multiple sites. Like if you are a freelancer and have some time like more than 5 projects it\`s bit expensive. Review Source DL Doreen L. VP Market & Business Development Plastics Used the software for: 1-2 years ### "Awesome Tool!!" January 10, 2019 5.0 We are working to improve our online presence. WooRank is allowing us to do that. We were as low as 58 and now we're 79 using the tips to continue to improve. It's also great to see how we rank against our competition as well. Pros I love the weekly summary provided and how we can drill down into the details to help us improve our website and overall online presence. Cons I haven't found any yet. We have been using the tool for about a year. Review Source VR Verified Reviewer Music Used the software for: Less than 6 months ### "Great stuff!" November 10, 2015 5.0 Woorank is a great tool, full of tips that I was able to use to improve my websites SEO. I'm not web savvy, but luckily woorank provides information on what needs to be done. By tracking keyword positions and visits, I'm able to see that the work I've done is making a real difference. Pros Easy to use, inexpensive and lots of great features Cons Nothing to say here. All good Review Source PD Praveen D. Manging Director Information Technology and Services Used the software for: 2+ years ### "Good Product" September 18, 2020 5.0 Its very good Pros One thing i like about is it has a one page report with all details,...Easy to use short explanation.. the report gives the entire information what to be done.. Cons comparitivly its Expensive so i have moved to a diffrent product called SEO Tester. Review Source Francisco Manuel M. Owner Information Technology and Services Used the software for: I used a free trial ### "One pf the best tools to analize your website" October 13, 2020 4.0 We use it only as a second opinion because we already pay other similar service. Maybe we switch to Woorank when cancel with others (RankingCoach). But I only want to try free trial before decide. Pros Easy to have a basic assessment of issues on our website. We can compare recommendations with other similar software and see they recommendations are useful. Cons Sometimes the recommendations seems to be basic. I understand it because they are made by algorithms. Review Source PAS Priscilla Anabelle S. Used the software for: I used a free trial ### "WooRank helps your website performs better" February 7, 2019 4.0 Pros WooRank helps to review the performance of your website, it helps your website well optimised and ranks better than your competitor. If you're offering an SEO service to your clients, this might be a good tool. Cons WooRank is great tool for your website or your clients, but it is quite costly. Maybe not recommended for a startup. Review Source TL Tristan L. président de la société Internet Used the software for: I used a free trial ### "Des équipes non conciliantes pour un service très limité" April 5, 2022 1.0 Pas de remboursement alors que ma période d'essai s'est allongé seulement d'une journée... Bref : une entreprise qui préfère gagner 95 € contre votre gré plutôt que de satisfaire un client étourdi. Le service client de cette entreprise devrait prendre exemple sur Amazon. Pros Je ne vois pas de qualité à ce logiciel : il est cher, et a moins de fonctionnalités que beaucoup d'autres logiciels de ce type que j'ai pu utiliser. Cons Le logiciel ne répond pas à mes attentes, des outils comme Ahrefs ou Semrush font beaucoup mieux pour bien moins cher. Review Source SD Sonia D. Owner Marketing and Advertising Used the software for: 6-12 months ### "Great Website Audit Tool" January 10, 2019 5.0 So far great. Awesome tool for my business. Pros Easy to use tool. Great reference material to address elements of the audit. Nice turnkey tool with solid recommendations to fix issues. Cons Initially the lower price point did not include PDF’s, now it does. The next level up is not the best value for the added features. Review Source DA Dorothy A. SEO Manager, Project Manager, Office Manager Marketing and Advertising Used the software for: 2+ years ### "I have used this tool for years, Regular improvements and Support is Fast & Helpful!" January 9, 2019 5.0 I use WooRank to perform SEO audits for my clients. We help identify the high level, major issues that need to be addressed with this tool first. Then we dive down to content optimization throughout the site. This is always step one for all of my clients to identify red flags that can impact rankings no matter what content is on the site. This tool has been enormously beneficial to my job responsibilities. I have a paid account and I've never looked back! Most programs I try out paid versions of don't have the value that this does. I use it all the time, and especially for my own company's website. Pros I've been using this tool for a couple of years now. The tool gives me everything I need to ensure my clients' websites are getting optimized and the organization of the tool is very useful. I use the FAQ tool when I have questions most of the time and that part of the program is really helpful in and of itself. However, if I ever don't find an answer to my question, I know the support team will be there with a quick response and very insightful help on how to optimize or address certain errors or needed improvements. I love that I can white label the report and send it to clients if I want to. I love that I can eliminate sections from the final product I send clients as well. Cons I can honestly say I like everything about the program! If I could point out one improvement, it would be the process of adding internal pages to an advanced audit. That could be a little bit easier to add. Maybe allow me to copy and paste several URLs at once then run the scan after I do that? That would prevent the time-consuming part of scanning internal pages and then get back to the main page to add another internal one in fewer clicks. Review Source BK Bed K. Managing Director Design Used the software for: 2+ years ### "Affordable and worthwhile investment for my business. " May 15, 2022 5.0 I run a number of websites across various platforms and this tool has been a lifesaver for me. I can quickly check the health of my sites and make sure they are optimized for search engines. I also love the easy to follow advice, which is a nice way for me to learn about SEO. The free version is great, but the paid one is worth it for the extra insights. Pros WooRank is a website analysis and SEO tool that provides a lot of services, but the one that I found to be the most valuable is the SEO and marketing advice. With so many marketing and SEO-related services that I'm responsible for, having a tool that can provide me with the advice I need to make sure that everything is running smoothly is a great help. Cons I found this service to be a helpful tool for my digital marketing efforts. It's affordable and while it is a bit of a learning curve, the support team is very helpful and friendly. Review Source DK Dip K. CEO Financial Services Used the software for: 2+ years ### "Website analysis and optimization score checker. " September 10, 2022 5.0 Woorank is a powerful SEO tool that helps you track and improve our online marketing efforts. It provides an easy-to-use dashboard that allows me to track everything from my backlinks to my keyword rankings. I also love the easy-to-use backlink checker, which allows me to make sure that my and my client's websites are protected against Google penalties. Pros Woorank is a traffic analysis tool that has helped me understand the impact of changes to my site design, page structure, and content. I've been able to improve my traffic, conversions, and revenue through in-depth analysis of my site in comparison to my competitors. Cons Woorank is a great way to track the progress of our content marketing efforts and our overall site performance. Review Source VR Verified Reviewer E-commerce manager Import and Export Used the software for: 1-2 years ### "Buena herramienta para ver SEO en general" July 3, 2022 4.0 Nuestra experiencia fue positiva y nos sirvió como punto de partida para empezar a profesionalizar nuestro SEO. Ofrece una experiencia muy amigable Pros Buena herramienta para tu seo en General. Tiene muy buena visibilidad y ofrece información importante para tener una visión general Cons No profundiza en los datos como otras herramientas Review Source VR Verified Reviewer Digital Marketing Specialist Internet Used the software for: 2+ years ### "Excellent for a first pass" June 16, 2019 5.0 Pros I perform a lot of web/SEO audits, and this is a great place to get started and see what I’m working with. Cons It’s obviously not as powerful as SEMrush, and sometimes I wish I could link up the two. But for what it does, it does a great job. Review Source Similar Products Featured