# CardBoard Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is CardBoard the right Collaboration solution for you? Explore 170 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/176690/CardBoard/reviews

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CardBoard

4.2 (170)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of CardBoard

Ease of use

4.3

Customer Service

4.4

## Pros and Cons in Reviews

Whitney R

Order ProcessingComputer Software, 51 - 200 employeesUsed the software for: I used a free trial.

“The product can be deployed on mac, windows, apple, and android which is important due to employees having different devices.“

June 9, 2020

AL

Alec L

Equipment operatorBuilding Materials, 11 - 50 employeesUsed the software for: Less than 6 months.

“Really easy to use, helps keep everything running efficiently.“

January 6, 2021

## Showing most helpful reviews

Showing 1-25 of 170 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Peter B.  
Board Member  
Financial Services  
Used the software for: 2+ years

### "CardBoard "

July 27, 2018

4.0

I stumbled upon CardBoard a long time ago (2011) when I wanted an easy way to capture a Story Map. I really liked how easy it was to drop cards, move them around, and add some comments. The Team really enjoyed the look and feel of it. It did what we wanted and nothing more. I'm not a heavy user of it, but when I do need to put together a Story Map, CardBoard is what I turn to.

Pros

The simplicity of the tool, it provided me with what I wanted and did not over complicate it with features I did not need.

Cons

The export to excel option was pretty messy, but then again why export it? What I wanted was a way to capture the full board visually to put into a document or communication, to show the overall Story Map (which I could not get in screen shots) I realize I could provide a link to the board for people to access and see the actual Map, but sometimes you just want a picture of it to support a communication.

Review Source

Sean F.  
Product Owner / Business Analyst  
Retail  
Used the software for: 2+ years

### "Cardboardit for developing roadmaps and communicating with stakeholders "

July 27, 2018

4.0

The tool is great for presenting the roadmap to leadership, stakeholders, and Engineers. I would highly recommend it, however, would also suggest getting enough licences for all folks on your team due to the limited export capabilities.

Pros

The application is intuitive and it's very easy to demonstrate the importance of technical debt to stakeholders.

Cons

The export capability is limited. The description of the cards can not be exported without printing each card individually. The board view PDF export is not as user friendly/aesthetically pleasing as the actual application. Stakeholders are asking for PDF exports, however, I hesitate to share due to the aforementioned reasons.

Review Source

VR

Verified Reviewer  
Senior Product Manager  
Computer Software  
Used the software for: Less than 6 months

### "A great product if it's the only thing you were using."

July 27, 2018

3.0

I was attempting to bootstrap some existing teams so that they could start doing more end to end thinking about their products as we were designing and building them.

Pros

I liked that it was very easy to use. Almost everything was very click and drag, which made it really easy to onboard new users who were new to story mapping. I also really appreciated that it let me share a story map across multiple locations. I work with teams in SF and Seattle. A physical board is a nice idea but just not possible with the way that we are distributed.

Cons

I had some challenges with user management. I work in a large enterprise so adding users individually was a bit of a pain and it was challenge to move users from regular viewer to user or admin roles on multiple boards. I also found that bulk moves of cards was difficult. If I wanted to pick up several cards and put them between two existing rows that wasn't really possible without spending 8 or 10 minutes rearranging the other cards around it to keep the map coherent. Also our org runs on-prem JIRA and I had no way to connect JIRA and confluence together, which made it nearly impossible to keep the two in sync. This is ultimately why I stopped using the product.

Review Source

Mark L.  
Product Owner  
Information Technology and Services  
Used the software for: I used a free trial

### "Good but with some hiccups"

July 27, 2018

4.0

I found the software quite useful for basic storyboarding and brainstorming new projects. Unfortunately, due to the limitations of the JIRA integration and the nature of the work I'm doing, it just wasn't useful for anything other than large/complicated projects that need a fair amount of planning and it could only be used in the initial stages. Once I had the list of story "slugs" it was better to manually migrate the list over to JIRA and cease using Cardboard.

Pros

I quite liked the intuitive interface and ease of storyboarding things.

Cons

The JIRA integration left something to be desired. The software did not do a good job of informing me of what it would do when I synced the two. It was also not clear to me that this was not a constant sync. Changes in one product were not automatically migrated over to the other. This was especially problematic because later syncs of the stories and epics caused duplicates of the previously synchronized items to appear because the system did not identify previously sync'd stories.

Review Source

Veselin M.  
Co-founder and business analyst at VM & Co  
Computer Software  
Used the software for: Less than 6 months

### "The easy way to Story Mapping"

August 2, 2018

5.0

It's a useful tool which gets the job done. You sign up, and create a board without even thinking about the functions. It's that easy. Especially after they updated the interface. Keep in mind the tool is more in the freeform category - you can place anything anywhere in a grid - it won't require you to put specific things in specific slots. The drawback of it is that while it is comfortable, it can't fully integrate with task/issue tracking tools.

Pros

While working with paper and stickies is the most quick tool to adopt, sometimes a digital one is required, as it provides certain benefits (quick editing; sharing; remote collaboration). I liked that it required zero learning for the basics. I just did the storymaps without a hitch, no wondering how I can do this or that. Of course, it provides some advanced functionality, but for the pure, basic, stickies-on-the-wall, experience, you there isn't a learning curve. Just plug and do.

Cons

The free version is said to work like the GitHub model - all boards are public. Everyone can see them and browse them. So far so good. However, unlike GitHub where you can use one of several ways to get your repository to other people (sharing a link, inviting them, telling them the name of the repo...) I didn't find any of it here. I could not share the free board to my colleagues (even for viewing). There is a workaround with exporting, which can get the job done. I understand this is their business model, but then the site should not describe it working as GitHub's public repos, as it, in practice, differs as an end result.

Review Source

Spencer W.  
Digital Project Manager, Global Analytics  
Machinery  
Used the software for: Less than 6 months

### "Great for planning, JIRA integration needs work"

July 31, 2018

4.0

Pros

The simplicity of the boards are fantastic and have caused several others in my company to adopt the product as well. It is great for visualizing plans to stakeholders, and for them to see the breakdown of the features and when development will happen

Cons

The JIRA integration needs work. We use JIRA extensively, with multiple boards for various work streams. The integrator on the Cardboard side does not allow for customization over what is being pulled, and therefore cannot filter out technical tasks when I only want the user stories coming through. This needs to be fixed for it to get 5 stars.

Review Source

Russell K.  
Sr. Manager Software Development  
Security and Investigations  
Used the software for: 6-12 months

### "Best I've found so far"

August 3, 2018

4.0

Pros

It's open ended with what I can do. I like being able to move the cards anywhere I want, the user journey functionality is a great idea, and it creates a good visual.

Cons

The number one issue is the navigation and use of the software. Moving cards around quickly and moving around the board (especially when sharing my screen) needs a lot of work. If it the use of this software improved, it would be my main story board. I still use a physical board for working sessions because of this.

Review Source

Response from CardBoard

October 1, 2018

Feedback allows us the opportunity to see what our customers think, and improve the process! Thank you so much for taking the time to review.

Anna B.  
Head of Product  
Computer Software  
Used the software for: 2+ years

### "Like digital post-its"

August 2, 2018

4.0

Pros

\- Allows you to keep your story map and edit it ongoing, unlike having it on the wall where it often has to come down and all you have left is a photo - Great for distributed teams

Cons

\- The lmitations are only those of doing anything on a screen, you can't step back and see the bigger picture

Review Source

Sean A.  
Software Engineer  
Entertainment  
Used the software for: I used a free trial

### "Functional But Not Robust"

July 27, 2018

4.0

It was functional, but it felt like there were too many obstacles in the way to be an efficient replacement for index cards and a camera. I can see it being useful for other teams but not for ours.

Pros

The learning curve was short, so picking up CardBoard and using it was fast. Creating cards and laying them out was easy.

Cons

The cards, as displayed, were much too small. In order to even include all of the information that a User Story requires for one side of the card much of the text was hidden. The back was always hidden. The grid layout was much too rigid, I had hoped for the ability to overlap cards. If these features were present they were not obvious. Laying out cards initially was easy, but the UI resisted efforts to move cards very far (especially using a touch interface). If I needed to move a card to a different part of the board it was almost easier to delete and recreate it than move it.

Review Source

Gerry K.  
Entrepreneur, Owner, Coach / Consultant / Trainer  
Computer Software  
Used the software for: 2+ years

### "Ok but needs work, especially with integrations (previous version)"

July 28, 2018

3.0

Pros

Easy to create cards, add details There are few user story map tools out there, this is one of the better ones

Cons

Jira integration is awful, mostly didn't work, and can only have two colors of cards.

Review Source

VR

Verified Reviewer  
Senior Project Manager  
Internet  
Used the software for: 6-12 months

### "Very nice tool for Story Mapping"

December 23, 2018

5.0

I've become interested in product management and read about User Story Mapping technique. Then I googled for a story mapping software and that's how I got to CardBoard. I tried it for a few of my own projects and it worked nice! I was able to create a visual backlog of things I had to do, and track my progress against the backlog. Everything was very transparent and easy to understand, so I highly recommend learning Story Mapping and trying Cardboard to everybody.

Pros

\* Very easy to start using it. After you get yourself familiar with the Story Map Concept and sign up for CardBoard, you can start doing the mapping exercise in no-time. \* Simple, yet powerful interface. There aren't too many features in the interface (and I'm not saying they are needed), and that makes the UI nice and clean. You won't get lost in tons of unnecessary or rarely used features, everything is at hand and useful.

Cons

The app itself is great, the following points are not criticism, rather ways of further improvement: \* Story mapping is not a wide know concept, so some tutorial(s) about story mapping would be great. For example, the competitors storiesonboard offers a "User Story Mapping for beginners" guide. Something like this would be helpful for CardBoard users as well. \* UI could benefit from some additions, e.g. to allow to increase the card titles font.

Review Source

Response from CardBoard

December 27, 2018

Thank you for the review and suggestions for future improvements.

Jason L.  
Author, consultant, blah blah blah...  
Computer Software  
Used the software for: 2+ years

### "simple and fast "

July 27, 2018

5.0

I've used this to do live training on storymaps and it's flawless. In a world of bloated tools, this is a gem!

Pros

It's simple and fast. Very easy to create story maps, journeys, and it's easy to slice the map into different chunks.

Cons

I suppose if I had to nitpick, a 'collapse' option for 'epics' would be handy, especially when you get into huge storymaps...although that would take away the free-flowing nature of the interface.

Review Source

VR

Verified Reviewer  
Agile Product Owner  
Financial Services  
Used the software for: 2+ years

### "Cardboard"

August 2, 2018

4.0

Pros

Cardboard is easy and simple to use. Doesn't take much to get up and running. Nice for sharing story maps with remote users. Great for small story maps.

Cons

A little too simple. It becomes hard to manage with bigger maps.

Review Source

Response from CardBoard

October 1, 2018

Thank you for your review, check out our updates in the coming weeks and please let us know what you think!

FB

FA B.  
Coach  
Computer Software  
Used the software for: 2+ years

### "Good idea, missing features, buggy"

July 30, 2018

2.0

\- Bad and Good - The central idea of the board is nice - Everything around seems to have been donc in a rush - Management of teams are just a mess - The idea a public boards, not searchable, messy . .. give you just a bad image - Not intuitive (except for the cards management)

Pros

\- The idea - The fact that their is not real alternative to the product (not saying it's a good product, just not worst than competition) - Easy to use and simple - The journey feature

Cons

\- Buggy - The pricing model - Missing at least a crucial features: descent printing (what do you think teams do with a Story Map) - When you move things cards do not reorganized as expected and we end to have to move many cards across the screen. I should not be forced to think in advance what to enter first to avoid delating and moving things around after.

Review Source

Response from CardBoard

October 1, 2018

Your feedback is greatly appreciated!

JD

John D.  
VP, Product  
Leisure, Travel & Tourism  
Used the software for: I used a free trial

### "Not quite there yet"

July 27, 2018

4.0

Anyone who has read the User Story Mapping book gets why a tool like CardBoard is great for doing/saving story maps. It did install easily and I got started quick enough. In my searching/research, I eventually came across StoriesOnBoard, who also follow the tenets in Patton's book. However, they clearly have the imagination to take it further and built in better tools for managing multiple stories, etc. We ended up choosing SoB, despite the fact that (at the time) they didn't have TFS integration. And while this wasn't a factor in my decision, the CEO himself did a late night (for him, in Europe) walk through demo with me to answer some of my questions.

Pros

I learned about CardBoard from book, User Story Mapping. I so wanted this to be more, but it's a basic implementation of story boarding. It did have TFS integration, which I wanted. I also loved the whole premise of a virtual board for doing story mapping with a remote team.

Cons

I found it to be too basic and not very imaginative in its implementation. Given that we'd want to use it with multiple stories and have one place, I felt it didn't give us the tools to do that.

Review Source

WH

Wayne H.  
Agile Coach  
Banking  
Used the software for: 6-12 months

### "The best tool for online story mapping"

July 30, 2018

5.0

I used CarboardIT to map out the product a team was developing for a Hackathon. We had lots of ideas that needed to be agressive lying prioritized and then recorded for possible future development. The tool allowed remote members to get a view of what the team was up to and could have collaborated in real time if we needed.

Pros

CardboardIT is extremely easy to set up and get going with. I had my first board running and doing real work with in minutes. There were many examples of other boards to get ideas from but this is so easy to use you really don't need much. I also loved the free trial. It is fully functional but requires that your board remain publicly visible. That was perfect for the 1 week hackathon project we used it for. If I were to continue then I would definitely pay the small fee to keep the board going.

Cons

There's not much not to like. It's straight forward and easy so I never had to call tech support or even consult the help file. I suppose an integration with other tools like Jira might require a bit more thought but there's no need if you're using it as a stand alone product.

Review Source

Response from CardBoard

August 1, 2018

Thank you Wayne, I"m glad you enjoy using CardBoard!

VR

Verified Reviewer  
Web Application Analyst  
Hospital & Health Care  
Used the software for: 1-2 years

### "Cardboard review"

July 27, 2018

4.0

Pros

I love the ease of adding cards up on the board and the software. Helps with project management.

Cons

Learning curve. Should be easier to learn

Review Source

VR

Verified Reviewer  
Product Manager, Services  
Computer Software  
Used the software for: 1-2 years

### "Easy to use; digital post-its"

July 27, 2018

3.0

CardBoard has been incredibly easy to use - which is why I keep using it. It allows me to get a digital feature map produced in a short amount of time. I love the collaboration feature and the drag and drop interface.

Pros

The simplicity: dragging and dropping cards. It's like 'digital post-it notes'.

Cons

When I want to add more details (on the back of the cards), there's no formatting options. Also, if I want to add a column or row in the middle, I need to shift out every individual card.

Review Source

VR

Verified Reviewer  
Vice President and Enterprise Agile Coach  
Management Consulting  
Used the software for: 6-12 months

### "cardboard"

August 2, 2018

3.0

real-time virtual collaboration for distributed teams.

Pros

simple, straight-forward interface. ability to export and/or link to other common apps.

Cons

nothing specific. opens additional browser windows when downloading.

Review Source

Response from CardBoard

October 1, 2018

Thank you for your review!

Whitney R.  
Order Processing  
Computer Software  
Used the software for: I used a free trial

### "Cardboard Roadmaps"

June 9, 2020

4.0

Great for presenting road maps for the future for people in all levels of companies.

Pros

I liked that there was a free trial for the product. When it comes to project planning, mapping, solutions, and tracking, it's hard to find a program with ALL the bells and whistles so the free trial is helpful. The product can be deployed on mac, windows, apple, and android which is important due to employees having different devices.

Cons

It didn't include a lot of the features that we needed when it comes to project solutions. Also need to make sure you have enough licensing.

Review Source

TH

Tom H.  
Director of Product Delivery  
Telecommunications  
Used the software for: 2+ years

### "Great story mapping tool"

August 2, 2018

4.0

Electronic tools for story mapping are really hard to come by. Fortunately we have found CardBoard.

Pros

The best thing about Cardboard is that it offers other modes of use, e.g. integrating to JIRA or printing cards for real world manipulation.

Cons

Sharing (allowing Viewers) for a large community is constrained by either configuration (public vs private) or administration (long list of emails.)

Review Source

Response from CardBoard

October 1, 2018

Thank you for your review as we look to improve CardBoard!

VR

Verified Reviewer  
Senior Project Manager  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Neat!"

August 2, 2018

4.0

Rapid start to your idea without having to install heavy software. Let's all team members contribute, not just those with specific software installed. Great collaboration experience.

Pros

Easy to use right off the bat. Very short learning curve

Cons

Not specific to Cardboard, but for all tools: start your idea OUTSIDE the tool first. Doodle it on a napkin if you want to! It will mean you spend less time with false starts in the tool and more time working through what the tool can do.

Review Source

VR

Verified Reviewer  
Human-Centred Researcher & Designer  
Design  
Used the software for: I used a free trial

### "Works as expected!"

August 10, 2018

5.0

Pros

Simple and intuitive - there was close to no learning curve and there were no excess features that made it confusing to use, just the basic necessities.

Cons

Basic is best, but it could be a little more aesthetically appealling - it looks a bit like outdated Windows software, but not in a cool retro way.

Review Source

Response from CardBoard

October 1, 2018

Thank you for your review! Keep an eye out in the upcoming weeks for a new update!

VR

Verified Reviewer  
CTO  
Computer Software  
Used the software for: 6-12 months

### "Card boarding easy"

July 30, 2018

4.0

Overall the software is very easy to use and it is the only system suitable for story boarding.

Pros

The software allows you to move complex user stories into digital cards and move away for 3M sticky notes. This is a great benefit for remote teams.

Cons

Lack of support for drill down cards. Add support for personas for each card would be nice.

Review Source

VR

Verified Reviewer  
Product Owner  
Computer Software  
Used the software for: Less than 6 months

### "Good software, but hard to make people use a new system"

July 27, 2018

4.0

We use user stories to define the work for the developers, but the is no process on the product team on how we get from the high-level requirements to the user story.

Pros

Clean design, easy to use. There is an integration with Jira, but I didnt used yet.

Cons

It would be good to have a comment session that we can see in the map overview.

Review Source

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