# Crayon Intel Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Crayon Intel Software - reviews, pricing plans, popular comparisons to other Competitive Intelligence products and more.

Source: https://www.capterra.com/p/176877/DingCast

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# 

 Crayon Intel Software Review 2026: Features, Integrations, Pros & Cons

Last updated on August 24, 2025

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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How Capterra ensures transparency

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Crayon Intel

## What is Crayon Intel?

Track competitors and win more deals with Crayon. Crayon's platform captures your competitors' moves and then automatically identifies and surfaces the most relevant insights. With Crayon, your organization can accurately capture and analyze critical competitive and market knowledge — and enable the entire revenue team to close more deals.

## What is Crayon Intel used for?

[Competitive Intelligence](https://www.capterra.com/competitive-intelligence-software/)

Top alternative

Featured

Overall rating

Based on 8 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Contact vendor  
for pricing

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Crayon Intel?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.crayon.co&name=Crayon Intel)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Crayon Intel

4.5 (8)

VS.

[4.6 (2,316)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Starting Price

Contact vendor

Starting Price

$139.95

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.4 (8)

Ease Of Use

4.3 (2,313)

Value For Money

3.8 (6)

Value For Money

4.2 (1,889)

Customer Service

3.7 (6)

Customer Service

4.4 (1,696)

## Crayon Intel alternatives

[4.3 (3)](https://www.capterra.com/p/195504/Cikisi-WMT/#reviews)

Starting price

$8000.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)

[4.6 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

Starting price

$125.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/148472/SimilarWeb-Pro/)

Highest Rated

[Google Alerts](https://www.capterra.com/p/202337/Google-Alerts/)

[4.7 (315)](https://www.capterra.com/p/202337/Google-Alerts/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/202337/Google-Alerts/)

[Hermix](https://www.capterra.com/p/10009064/Hermix/)

[4.7 (99)](https://www.capterra.com/p/10009064/Hermix/reviews/)

Starting price

$160.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/10009064/Hermix/)

[View all alternatives](https://www.capterra.com/p/176877/Crayon-Intel/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Alerts/Notifications

4.3 (3)

33.33% of 3 reviewers that rated this feature as important or highly important

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Trend Analysis

4.3 (3)

33.33% of 3 reviewers that rated this feature as important or highly important

Review data from past periods to reveal recurring tendencies and predict future performance

Reporting/Analytics

4.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Third-Party Integrations

4.5 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Set up connections to third-party platforms to improve business processes

Benchmarking

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Compare key metrics for the business against prominent players in the industry

Monitoring

4.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Observe and track the demand, usage, progress or quality of a system, product, or user

Crayon Intel 11 features

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Compare key metrics for the business against prominent players in the industry

Evaluating strengths and weaknesses of companies with the same target audience

Track and monitor a specific set of keywords

Observe and track the demand, usage, progress or quality of a system, product, or user

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

View and track pertinent metrics to find patterns and gain insights from data

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Set up connections to third-party platforms to improve business processes

Review data from past periods to reveal recurring tendencies and predict future performance

Collecting and storing information about visitors’ activities on the World Wide Web to analyze their interests, preferences & behavior.

Features

4.4 (8)

4.4

Based on 8 reviews

## Pricing

Value for money

3.8 (6)

### Starting price

Contact vendor  
for pricing

Free trial  
not available

Value for money

3.8 (6)

3.8

Based on 6 reviews

## Support, customer service and training options

Customer Service

3.7 (6)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

3.7 (6)

3.7

Based on 6 reviews

## User reviews

Overall rating

4.5

Based on 8 reviews

Filter by rating

5(4)

4(4)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

AU

Anonymous User

Sr SDR

Computer Software

### "Crayon is awesome!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

February 4, 2025

I've been loving Crayon for competitive intel

Pros

Have loved using Crayon for competitive intel

Cons

Haven't had any issues with Crayon Intelligence

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JB

Jodie B.

Product Marketing Manager

Computer Software

### "Great Competitive Intelligence Tool"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

October 15, 2024

My experience with Crayon Intel has been excellent. The team is always available to provide support and answer any questions. They take the time to walk through demos of new features, ensuring we’re up to speed. The onboarding process was smooth, and their ongoing communication since becoming a customer has been fantastic. Their commitment to customer success really stands out.

Pros

I really appreciate how simple and efficient it is to create battlecards using Crayon Intel. The pre-designed templates make the process smooth, and the ability to notify users of updates in real time keeps everyone informed and up-to-date. It's a highly user-friendly tool for competitive intelligence.

Cons

There’s nothing I dislike about the product itself. However, getting internal teams to consistently engage with Crayon Intel and contribute field intelligence can be difficult. It would be great if the platform had additional features or tools to encourage engagement.

Alternatives considered

[Klue](https://www.capterra.com/p/183305/Klue/)

Reasons for choosing Crayon Intel

We didn't meet their minimum user requirements

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MS

Manju S.

Data Labeling specialist

Hospitality

### "Great tool for market research "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

December 27, 2022

Crayon makes it easier for us to get competitive analysis based on current market situation. This helps us tap in the opportunities available to fill in the gap and makes us better.

Pros

It gives details based on current market condition and sends daily notifications which makes my work easier. It gives an analysis from different competitors on real time basis. It helps our sales team.

Cons

Nothing as of now. I have been using it for sometime and never faces any issues as such.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

PO

Phil O.

Director of Competitive Intelligence

Computer Software

### "Good, but..."

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

1.0

1.0

Likelihood to Recommend

2/10

November 1, 2022

I'm writing this review as an assist to other CI folks out there considering this platform. I reviewed and actually selected their platform at a prior company, selecting them above another vendor based solely on price alone. The POC with this vendor was rather straightforward. They displayed and demo~d the functionality in a staged environment and gave me limited access to their product to POC it. It was fine. The UI was a bit clunky, and performing some needed operations was tricky and needed workarounds (like distributing intel to specific target audiences, something other vendors could do relatively easily). The search engine capability was very deep, and covered a lot of obvious and not-so-obvious intel sources. Organizing data within the tool was very nice utilizing a strong filtering capability and the use of "boards".However, once selected, it was like squeezing water from a stone to get the vendor's attention. The assigned CSM/project manager was unresponsive, and getting time on the calendar to set up an implementation timeline was close to impossible. I can't understand a vendor that goes to the trouble of securing your business and then has less-than-ordinary service to assist once you've signed a contract. Others were given the impression this platform could serve as a self-service CI tool, not requiring an analyst to manage. Silly. The overall platform offered is okay, but it's ultimately useless if you can't get the assistance to implement and support it.

Pros

Good search engine capability for CI news, and the tool utilizes deep and wide-ranging news sources.Filtering of types of news and news sources also very goodGood integrations with other popular tools

Cons

Poor customer service: Once we selected the vendor, getting customer service, a project manager and an implementation timeline was almost non-existent. Clunky UI - hard to templatize and make layouts "stick"Complicated workarounds are needed for tasks that other platforms seem to be able to perform

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

LV

Larissa V.

Analyst

Financial Services

### "Easy to use but could be better"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

3.0

3.0

Likelihood to Recommend

5/10

June 20, 2022

With Crayon, we expected not only to have the daily news monitoring of our competitors but more significant assistance for their analysis, as well as better use of the tool to scale for the company, which did not happen!

Pros

I use Crayon to track competitor news information, being fast and up-to-date, and having several features on the platform such as keywords and saved searches. Moreover, through Crayon, I could integrate battle cards (with information about our main competitors) on Salesforce, helping negotiate.

Cons

Despite being an easy-to-use tool, the platform requires a highly manual daily curation, and it has many features that should be improved. An example is tracking news, which can repeatedly appear in your feed, and you have to select which one will be sent to people in your company. The platform could also be much more helpful if it had an intelligence advisory, given that I notice that only the tracking of news from other sites and the search for keywords on the internet is done, but without a real intelligence in the filter of this information. Therefore, Crayon cannot help us or update information, such as battle cards, for more advanced research.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

OK

ozge k.

Marketing Specialist

Sports

### "The Right Address to Get Both Overall and Deep Insight"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

May 25, 2022

Creating a competitive advantage requires reaching, tracking, analysing and activating the data and findings. In this regard, roadmaps, templetes and suggestions were worth to notice.

Pros

Without jumping from one platform to another and spending hours on web search, you can get useful data and templetes that you can see what's really going on and highlights that you are supposed to be aware of.

Cons

templetes could be more interactive and give a chance to generate forms in a next level

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MA

Mark A.

Product Marketing Manager

Media Production

### "The Leader in Competitive Intelligence"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 6, 2021

Pros

Crayon's feature set and the depths of their insights, in my opinion, is unmatched by even their closest rivals. In addition to the power of Crayon itself, the team behind it is phenomenal. From the Sales Team to the Customer Success Team and Analyst, everyone is quick to respond and eager to help, either by hopping on a quick call, providing direct support, or sharing helpful resources.

Cons

The differences in what type of insights and blocks can be added to Battlecards compared to Boards is somewhat frustrating, but not a deal breaker.

Alternatives considered

[Kompyte](https://www.capterra.com/p/152320/Kompyte/)

[Klue](https://www.capterra.com/p/183305/Klue/)

Reasons for choosing Crayon Intel

Pricing, feature set, and reputation as category leader.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Vice President Board Of Directors

Computer Hardware

### "A good competitive and market intelligence tool that catches the blind spots"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

6/10

August 6, 2019

A good tool that allows us to watch for key news about our company, industry, or competitors.

Pros

Allows me to do a quick check every day/week for key news that was missed by other tools such as Meltwater and Google Alerts.

Cons

Expensive for the full platform! Very cost prohibitive when considering upgrading our plan.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/176877/Crayon-Intel/reviews/)

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Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)