--- title: "Adthena Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Adthena Software - reviews, pricing plans, popular comparisons to other Competitive Intelligence products and more." source_url: "https://www.capterra.com/p/176878/Adthena/" page_type: "product" language: "en" --- # Adthena Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Adthena ## What is Adthena? Adthena is a competitive intelligence solution for paid search that empowers brands to acquire more customers, and reach their full digital potential. Adthena's AI-powered Whole Market View is a dynamic data model, which is unique for each advertiser, representing their entire relevant search landscape. Its patented Machine Learning technology provides the comprehensive data scope and quality required to precisely assess competitive opportunities at scale, without limitations. ## What is Adthena used for? [Competitive Intelligence](https://www.capterra.com/competitive-intelligence-software/) Overall rating Based on 13 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Adthena?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.adthena.com&name=Adthena) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Adthena 4.5 (13) VS. [### Appbooster](https://www.capterra.com/p/231070/Appbooster/) [5.0 (1)](https://www.capterra.com/p/231070/Appbooster/#reviews) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (13) Ease Of Use 5.0 (1) Value For Money 3.7 (10) Value For Money 5.0 (1) Customer Service 4.9 (11) Customer Service 5.0 (1) ## Adthena alternatives Highest Rated [Brand Navigator](https://www.capterra.com/p/239076/Brand-Navigator/) [5.0 (2)](https://www.capterra.com/p/239076/Brand-Navigator/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/239076/Brand-Navigator/) [Intellizence](https://www.capterra.com/p/227827/Intellizence/) [0.0](https://www.capterra.com/p/227827/Intellizence/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 0% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/227827/Intellizence/) [Boardfy](https://www.capterra.com/p/177435/Boardfy/) [5.0 (2)](https://www.capterra.com/p/177435/Boardfy/#reviews) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177435/Boardfy/) [PriceGrid](https://www.capterra.com/p/213738/PriceGrid/) [4.0 (2)](https://www.capterra.com/p/213738/PriceGrid/#reviews) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 50% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/213738/PriceGrid/) ## FAQs about Adthena Overview ### Which roles and teams benefit most from Adthena? Adthena is most used by digital marketing, paid search, and performance marketing teams that need competitive intelligence to refine bidding, keyword, and campaign strategies. Marketing managers and growth leads use it to spot market opportunities, while account managers and business intelligence leaders apply its insights to guide client strategy and reporting. Answer based on 13 reviews Overview ### What company size and specific industries is Adthena built for? Adthena is designed for medium and enterprise-size search advertisers and agencies across 14 business sectors. It serves organizations in industries such as retail, finance, travel, and automotive, particularly in the UK, US, and Australia markets. Features and Usability ### What are the key features of Adthena? Adthena includes API access, keyword tracking, alerts and notifications, benchmarking, and trend analysis. These features support monitoring search performance, comparing results against competitors or market averages, and tracking changes over time through automated data access and reporting. Getting Started and Support ### What training and onboarding options does Adthena offer? Adthena provides live online training and documentation. Live online sessions support guided instruction and direct interaction with trainers, while documentation gives teams written reference material for self-paced learning and ongoing lookup of product details. Getting Started and Support ### What customer support options does Adthena offer? Adthena provides chat support. No reviewer feedback about support experience is available in the catalog data, so response times, helpfulness, and common frustrations cannot be summarized here. ## Features AI summary Based on 869 Competitive Intelligence reviews According to Capterra reviewers, these are the features buyers prioritize most when evaluating competitive intelligence software: - **SEO Management** (**57%** of reviewers rated this feature as critical) - **Competitive Analysis** (**56%**) - **Search/Filter** (**43%**) Adthena includes other capabilities that Capterra reviewers also consider important, such as **Keyword Tracking** (**49%**). This feature helps businesses monitor search performance trends, follow changes in keyword visibility, and make more informed marketing decisions, giving teams clearer insight into how their search strategy is performing over time. Keyword Tracking 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Track and monitor a specific set of keywords Alerts/Notifications 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Trend Analysis 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Review data from past periods to reveal recurring tendencies and predict future performance API Application programming interface that allows for integration with other systems/databases Benchmarking Compare key metrics for the business against prominent players in the industry Adthena 5 features ### All Features - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Benchmarking: Compare key metrics for the business against prominent players in the industry - Keyword Tracking: Track and monitor a specific set of keywords - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance --- Features 4.5 (13) 4.5 Based on 13 reviews ## Pricing Value for money 3.7 (10) Value for money 3.7 (10) 3.7 Based on 10 reviews ## Support, customer service and training options Customer Service 4.9 (11) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (11) 4.9 Based on 11 reviews ## User reviews Overall rating 4.5 Based on 13 reviews Filter by rating 5(8) 4(4) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent AN Anonymous User Growth Lead Financial Services ### "Great to tool to understand competitive positioning" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 21, 2022 Pros Great to tool to understand competitive positioning Cons Pricing could be better. They have a trial term Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Calvin W. Account Manager Marketing and Advertising ### "Adthena review for Dyson PPC" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 July 16, 2020 I am aware of how much additional insight it has brought to our clients directly. I do not use the tool very often but would like to use it more frequently Pros Access to data that cannot be found through other platforms Cons There is a lack of recommendations in the software - it would be great to build in some actionable recommendations based on data. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MT Matt T. Performance Marketing Manager Automotive ### "Not Hands on" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 6/10 March 6, 2020 Pros I am not the user so difficult to comment - my agency use this for my monthly reporting Cons I am not the user so difficult to comment - my agency use this for my monthly reporting However it is difficult to regionalise the insight which would be very helpful to us Finally the latest round of renewals have come with a hefty price tag Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CP charlie P. Digital Brand Manager Health, Wellness and Fitness ### "Great software for analysing increasing competivie paid search arena. " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 6, 2020 Customer service has been very good, with insightful reports in the wider market. Pros Ability to get a snapshot of the competitor marketplace in regards to paid search. Cons Can be slightly unwieldly and difficult to know what you can do with the software. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ML Mark L. Business Intelligence Director Health, Wellness and Fitness ### "Great Program, Good Insights" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 5, 2020 Great! It's really useful. Pros Its great to be able to more accurately gauge competitor PPC activity. Cons I do wish you could see more about competitor terms, not just the market or our terms. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SD Stefany D. Paid Search Manager Education Management ### "Easy to Use" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 March 4, 2020 Pros It is easy to use & understand the platform. The ability to see competitors placement on keywords and ads is very beneficial information. Cons Being able to break out data by cities. This is a desired filter. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Marketing Manager Education Management ### "Great for Paid, but there is a learning curve." 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 March 3, 2020 It's been decent. We don't look to it as our go-to tool for Organic research, but it has come in has for certain use cases. Pros The customer service and support team are great. They offer hands-on training with you on a monthly basis. There is a bit of a learning curve as there are with many platforms. There are also some features like average position that aren't able on other platforms. Cons Automated and custom reporting features could be improved. Also, there aren't enough customizable views for reports ( bar charts pie etc. I feel as if reports are very bland and I have to export and customize reports myself. Reasons for choosing Adthena N/A Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JH Joseph H. Digital Marketing Manager Gambling & Casinos ### "Adthena Review - BF" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 3, 2020 The general support and guidance is superb and is actually one of the main strengths of the product. This is something we didn't expect to be as strong but it's been a huge plus from \[SENSITIVE CONTENT HIDDEN\] Pros Ad copy visibility helps greatly with competitor analysis and competitor strategy (based on strength of copy/offers). Visuals are a strength of the product to understand at a snapshot who is active in the action and their respective trends. Cons Sometimes feel that applying filters or going more granular can result in the data not being as great visually. Unsure what to suggest in terms of layout but this is something I feel could be improved. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SH Simon H. Digital Marketing Lead Financial Services ### "Great search monitoring service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 March 3, 2020 The monthly account calls are good and they have responded well to bespoke reporting requests. Pros The competitive analysis this gives us is valuable information to help shape our search strategy. Cons It's an excellent service, however it does come with a premium price. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JR James R. Head of Digital Marketing Insurance ### "Great to understand how you perform relative to the market" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 27, 2020 A solid product in the digital marketers tool kit that is invaluable in assessing the competitor threat and their impact on your business. Pros You can bucket up your search categories and understand your market share in each category and overall to give added context to your trading performance. Cons The AI generated categories don't tend to be the most accurate, but all credit to the team it does give you ideas and the functionality has been getting better Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/176878/Adthena/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.