# Adthena Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Adthena the right Competitive Intelligence solution for you? Explore 13 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/176878/Adthena/reviews --- Adthena 4.5 (13) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Adthena Ease of use 4.4 Customer Service 4.9 ## Showing most helpful reviews Showing 1-13 of 13 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Calvin W. Account Manager Marketing and Advertising Used the software for: Less than 6 months ### "Adthena review for Dyson PPC" July 16, 2020 4.0 I am aware of how much additional insight it has brought to our clients directly. I do not use the tool very often but would like to use it more frequently Pros Access to data that cannot be found through other platforms Cons There is a lack of recommendations in the software - it would be great to build in some actionable recommendations based on data. Review Source VR Verified Reviewer Senior PPC Executive Internet Used the software for: 1-2 years ### "Really useful tool, great support" February 27, 2020 5.0 Although I think the platform could be even better, it's very useful and helps give us peace of mind that we're closely monitoring our competitor's activity on our brand and generic terms. The support we've had from \[SENSITIVE CONTENT HIDDEN\] has also been great and no additional task is too much to ask, as well as being kept up to date with the status of said task. Pros I love the ease of the platform and the usefulness of the data. I especially like being able to see average position metrics since Google sunsetted it themselves. I also love the Smart Monitor feature which gives you easy actionable insights into competitor activity and now has email notification to help keep you in the loop. The launch of which was well communicated by our account manager. Cons It would be great to have the tool link to our actual Google/Bing Ads accounts to be able to pull in some actual data and to mirror keyword lists so we don't have to update them in Adthena each time we make a change in Google. Review Source MD Matthew D. Digital Marketing Executive Gambling & Casinos Used the software for: 1-2 years ### "Betfred Digital Marketing Review" February 27, 2020 3.0 Our experience has been great, our account manager \[SENSITIVE CONTENT HIDDEN\] has been on hand every step of the way to help us with large scale campaigns and also on how to ensure spend is used efficiently to keep us competitive against competitors with larger budgets. Pros The Smart Monitor has been a positive addition to the tool, giving a quick daily view of what's been happening in the market. Top ads are also good for benchmarking and writing our own ad copy. I personally use the tool as a member of the Brand and use it to challenge on Agency decision making in ad words. Cons Sometimes the functionality to ad search terms is prolonged, requiring us to input every individual search term to view performance. This could be an issue on our end with the upload process for terms, but this could be smoother. Review Source VR Verified Reviewer Marketing Manager Education Management Used the software for: 1-2 years ### "Great for Paid, but there is a learning curve." March 3, 2020 4.0 It's been decent. We don't look to it as our go-to tool for Organic research, but it has come in has for certain use cases. Pros The customer service and support team are great. They offer hands-on training with you on a monthly basis. There is a bit of a learning curve as there are with many platforms. There are also some features like average position that aren't able on other platforms. Cons Automated and custom reporting features could be improved. Also, there aren't enough customizable views for reports ( bar charts pie etc. I feel as if reports are very bland and I have to export and customize reports myself. Reason for choosing Adthena N/A Review Source JH Joseph H. Digital Marketing Manager Gambling & Casinos Used the software for: 1-2 years ### "Adthena Review - BF" March 3, 2020 5.0 The general support and guidance is superb and is actually one of the main strengths of the product. This is something we didn't expect to be as strong but it's been a huge plus from \[SENSITIVE CONTENT HIDDEN\] Pros Ad copy visibility helps greatly with competitor analysis and competitor strategy (based on strength of copy/offers). Visuals are a strength of the product to understand at a snapshot who is active in the action and their respective trends. Cons Sometimes feel that applying filters or going more granular can result in the data not being as great visually. Unsure what to suggest in terms of layout but this is something I feel could be improved. Review Source JR James R. Head of Digital Marketing Insurance Used the software for: 2+ years ### "Great to understand how you perform relative to the market" February 27, 2020 5.0 A solid product in the digital marketers tool kit that is invaluable in assessing the competitor threat and their impact on your business. Pros You can bucket up your search categories and understand your market share in each category and overall to give added context to your trading performance. Cons The AI generated categories don't tend to be the most accurate, but all credit to the team it does give you ideas and the functionality has been getting better Review Source VR Verified Reviewer Growth Lead Financial Services Used the software for: I used a free trial ### "Great to tool to understand competitive positioning" October 21, 2022 5.0 Pros Great to tool to understand competitive positioning Cons Pricing could be better. They have a trial term Review Source cP charlie P. Digital Brand Manager Health, Wellness and Fitness Used the software for: 2+ years ### "Great software for analysing increasing competivie paid search arena. " March 6, 2020 4.0 Customer service has been very good, with insightful reports in the wider market. Pros Ability to get a snapshot of the competitor marketplace in regards to paid search. Cons Can be slightly unwieldly and difficult to know what you can do with the software. Review Source SK Sanjeet K. PPC Manager Health, Wellness and Fitness Used the software for: 6-12 months ### "Very useful software - A great PPC Tool" February 27, 2020 5.0 Very happy overall, would recommend. Pros It's easy to use and shows competitor insights which are hard to find anywhere else. Cons Sometimes it can be a bit clunky and personalisation is best through your AM. Review Source ML Mark L. Business Intelligence Director Health, Wellness and Fitness Used the software for: 6-12 months ### "Great Program, Good Insights" March 5, 2020 5.0 Great! It's really useful. Pros Its great to be able to more accurately gauge competitor PPC activity. Cons I do wish you could see more about competitor terms, not just the market or our terms. Review Source MT Matt T. Performance Marketing Manager Automotive Used the software for: 1-2 years ### "Not Hands on" March 6, 2020 4.0 Pros I am not the user so difficult to comment - my agency use this for my monthly reporting Cons I am not the user so difficult to comment - my agency use this for my monthly reporting However it is difficult to regionalise the insight which would be very helpful to us Finally the latest round of renewals have come with a hefty price tag Review Source SH Simon H. Digital Marketing Lead Financial Services Used the software for: 1-2 years ### "Great search monitoring service" March 3, 2020 5.0 The monthly account calls are good and they have responded well to bespoke reporting requests. Pros The competitive analysis this gives us is valuable information to help shape our search strategy. Cons It's an excellent service, however it does come with a premium price. Review Source SD Stefany D. Paid Search Manager Education Management Used the software for: 6-12 months ### "Easy to Use" March 4, 2020 5.0 Pros It is easy to use & understand the platform. The ability to see competitors placement on keywords and ads is very beneficial information. Cons Being able to break out data by cities. This is a desired filter. Review Source Similar Products Featured