# E-shot Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about E-shot Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more. Source: https://www.capterra.com/p/176920/E-shot --- # E-shot Software Review 2026: Features, Integrations, Pros & Cons Last updated on June 3, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) E-shot ## What is E-shot? e-shot™ is the simple and secure digital communication platform trusted by the public sector to run highly effective campaigns. Whether it is newsletters to millions or notifications to individuals, e-shot gives you the solution and support to deliver highly personalised and accessible messaging to your audience. e-shot can help you to embrace more efficient and targeted ways of communicating, whilst also delivering on the highest data protection and security standards. ## What is E-shot used for? [Email Marketing](https://www.capterra.com/email-marketing-software/) Top alternative Featured Overall rating Based on 29 user reviews Reviews sentiment Positive 97% Neutral 3% Negative 0% Starting price £99 Usage Based, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for E-shot?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.e-shot.net&name=E-shot) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### E-shot 4.7 (29) VS. [4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Starting Price £99 Usage Based, Per Month Starting Price $9 Per Feature, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (29) Ease Of Use 4.7 (13,409) Value For Money 4.6 (21) Value For Money 4.8 (10,162) Customer Service 4.9 (28) Customer Service 4.8 (9,951) ## E-shot alternatives [4.3 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars Highest Rated [4.8 (1,401)](https://www.capterra.com/p/168452/GMass/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.5 (6,241)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/176920/E-shot/alternatives/) ## FAQs about E-shot Overview ### Which roles and teams benefit most from E-shot? E-shot is most used by marketing teams, communications staff, and creative professionals who run email campaigns, manage content, and design branded newsletters. Directors, business leaders, and event managers benefit from tracking engagement and supporting outreach goals, while administrators and IT managers help oversee setup, user access, and reliable campaign delivery. Answer based on 29 reviews Overview ### What company size and specific industries is E-shot built for? E-shot is designed for public sector communicators in local and central government, education, the NHS, and emergency services, as well as B2B-focused marketing teams in SMEs and enterprise companies. It suits organizations of different sizes that need email communication support across public and private sector settings. Features and Usability ### What are the key features of E-shot? E-shot includes email marketing and campaign management tools such as A/B Testing, autoresponders, drip campaigns, and campaign scheduling. It also offers contact and list management, segmentation, customizable templates, landing pages and web forms, plus reporting and analytics, click tracking, and third-party integrations. Integrations ### Which third-party tools and platforms does E-shot integrate with? E-shot integrates with Microsoft Outlook, WordPress, and Zapier. These catalog integrations cover email, website publishing, and app connectivity, giving E-shot connections to common business tools and access to many additional apps through Zapier. Answer based on 3 reviews Getting Started and Support ### What training and onboarding options does E-shot offer? E-shot provides live online sessions, webinars, and documentation to help teams get started. Live online sessions and webinars offer guided instruction and product walkthroughs, while documentation gives written reference material for self-paced review of setup steps and features. Answer based on 4 reviews Getting Started and Support ### What customer support options does E-shot offer? E-shot provides FAQ/forum access, phone support, and chat. Users describe the support team as quick to respond, helpful when issues arise, and easy to reach, with chat often cited for fast answers and follow-up when problems need more investigation. Answer based on 8 reviews Ease of use ### Is E-shot easy to use for email marketing? E-shot makes email marketing easy to learn and manage for most teams, especially with its drag-and-drop editor and clear workflow. Marketing teams, small businesses, and less technical users often find campaign setup, contact management, scheduling, and reporting straightforward, though some users say the interface can occasionally feel less intuitive. Answer based on 14 reviews ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Email Campaign Management 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Mobile Optimization 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Optimize content to ensure it is easily accessible for mobile users A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities API Application programming interface that allows for integration with other systems/databases Autoresponders Create and automatically send premade copy in response to customer messages E-shot 26 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Dashboard to view the status of ongoing processes, identify current incidents and track past activities Application programming interface that allows for integration with other systems/databases Create and automatically send premade copy in response to customer messages Track and interpret campaign performance metrics Set campaign schedules by selecting start, pause, and end dates Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Track the amount of clicks on individual products to measure campaign results Manage, organize, and store contact information Process of dividing customers into groups based on common characteristics Customize data fields to support various needs and use cases Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Plan, execute, and analyze email marketing campaigns Track delivered, received, and opened emails Predefined actions automatically performed on the occurance of specific events Store and manage images Create landing pages or online forms designed to capture new leads and prospects Manage contacts across multiple mailing lists Optimize content to ensure it is easily accessible for mobile users Adjust communications based on previous interactions or personal preferences View and track pertinent metrics to find patterns and gain insights from data Add or remove subscribers from mailing lists Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.3 (29) 4.3 Based on 29 reviews ## Pricing Value for money 4.6 (21) Basic £99.00 Usage Based,Per Month Value for money 4.6 (21) 4.6 Based on 21 reviews ## Integrations [ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (28) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (28) 4.9 Based on 28 reviews ## User reviews Overall rating 4.7 Based on 29 reviews Filter by rating 5(21) 4(7) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent BW Ben W. Programme Team Leader Government Administration ### "E-shot review" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 March 21, 2023 Pros I just want to leave a positive review for \[sensitive content hidden\], who has provided us now with two excellent and informative training sessions on E-shot. He has really helped to elevate our understanding of how to use the software to its maximum potential, and has taken the time to demonstrate exactly what we need to do in order to customise our own newsletter. Full marks! Cons Nothing to say here - I only wanted to leave a review for \[sensitive content hidden\], not on the capability of the software itself. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KF Karen F. Product & Marketing Manager Leisure, Travel & Tourism ### "Worked with Forfront since 2011" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 17, 2023 We have worked with Forfront for 12 years, after switching from a different supplier. They are competitively priced which is an obvious advantage, but just as important in our view, is the ease of using the software and the customer service we receive. If we have an issue with something not working or, on occasion, we dont know how to do something or rectify and issue, they are available instantly. Live chatting and coming back to us if it is something which needs additional investigation or dev management. The tools are easy to use and extremely flexible, resulting in us being able to produce attractive e-mails, varying in content but maintaining our company style. We can manage and screen our clients engagement on each distribution and improve performance. Pros The flexibility of the software. Our product varies greatly (we are in the travel industry), depending on whether we are working with a destination partner or communicating on non-promotional material. We can apply our company design and style with ease and vary the content.Managing our contacts is very easy too. Being able to clearly see, whether as a snapshot or in-depth, who is engaged and with what part of the communication is vital in our marketing planning. Cons We sometimes have issue with mobile compatability of our designs. However, Forfront have always been very helpful at assisting and running analysis. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ZW Zhila W. Marketing Manager Information Technology and Services ### "Outstanding customer support" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 26, 2021 An overall really positive experience. As someone who was completely new to email marketing when I first started to use e-shot, their training and support is what has gotten me to where I am now. The team are exceptionally supportive, efficient, and importantly - friendly! I have been an avid user of their chat bot feature and always leave any conversation wiser than I was before, about whatever the issue at hand was, and with a smile on my face because of their caring and personable approach to customer support. Pros The design feature in e-shot is easy and fun to use. Setting up an email campaign from start to finish is an efficient process, and being able to then check the deliverability of emails before sending via their email forensics features is a bonus. Although I don't have experience using an alternative email marketing platform to compare to, the features in e-shot are generally easy to use, particularly after a training session with one of their team members. They also seem pretty advanced, however you can utilise this as much as is needed. If all you want to do is create and send simple emails, you can. If you want to level up your email marketing strategy, you can. Whenever our tech team have has questions about integrations with external software, the team have been knowledgable and supported where they can. Cons I do feel there are aspects of analytics that could be improved. For instance there are aspects of clicking analytics that have never made sense to me - namely Link Statistics and Click Overlay, even after inquiring with the team. It seems the number of clickers is always far higher than is actually shown in the overall analytics of a campaign. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Was too basic, I don't know any more info on this. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor July 6, 2021 Thank you for your lovely review Zhila! The team are always thrilled when they hear that they have been able to make a very real impact on our customers' success. It has been a pleasure working with you... With regards to the Analytics, we are working on improving the user interface of this section in much the same way you will have seen other areas updated recently. AN Anonymous User Fulfilment Director Marketing and Advertising ### "Competitive email marketing software backed by great customer support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 February 23, 2021 We migrated all our email marketing activity painlessly from another provider around 3 years ago and have not looked back since. Pros The software is easy to use and has a good email and template editor. Delivery metrics seem good and the software support is usually very quick to respond to any queries. Cons We have to purge lists that are often used after a years worth of sends due to either database design oversight or the software not having a purge, or archive function. We automate a lot of emails through the API so this could be a issue that few users come across. Switched from [Spotler Mail+](https://www.capterra.com/p/168304/SpotlerMail/) Pure dumped support for our bespoke perpetual license and left us with no option than to go elsewhere. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JR Jim Ray S. I.T Manager Shipbuilding ### "Good software and good customer service Team. Especially \[SENSITIVE CONTENT HIDDEN\]" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 11, 2020 My experience so far has been very good. Pros It is user friendly. The structure is great, I'm able to find what I need quickly. Cons If I should mention something here, it would be the process in deleting mass contacts and re-assigning preferences. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RT Richard T. Co-ordinator Marketing and Advertising ### "Support is wonderful" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 6, 2020 Pros Customer support is fantastic. They resolve any issues in the most professional, helpful and fast way. Cons WYSIWYG feature is a little limited, but in line with other similar options in the marketplace Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KP Keith P. Managing Director Oil & Energy ### "Forfront e-shots easy to use" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 6, 2019 Easy to use, in fact I only use it for around 4 newsletters a year, but find it very easy although I am not using all the functions. Pros Drag and drop facility to produce newsletter very quickly. Cons having to re-size photos before downloading to site to use. Reasons for choosing E-shot n/a Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AM Andy M. Commercial Director Consumer Services ### "A great platform for business growth" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 December 3, 2019 I'm sure that our use of e-shot has contributed to RED's leadership position in the driver training market. Pros It's simple to use and fits perfectly with our business. Cons Any niggles are quickly ironed out by the support team at e-shot Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DP David P. Managing Dirrector Music ### "E-Shot Feedback" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 27, 2019 Very good Pros Easy to use and ensures my mail-outs are not caught in spam filters Cons Some email addresses are consistantly rejected as hard bounces despite me knowing they are correct and live Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KF Karen F. Administrator Financial Services ### "E-shot is a pleasure to use and is backed by an excellent support team" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 27, 2019 Very good indeed. It's an effective way of keeping in touch with our clients and prospects. The reports after each mailing make very interesting reading too. Pros The Drag and Drop element. It makes creating our newsletters pretty straightforward. Also, the support team are fantastic at helping me when I get stuck. Cons The Contacts and Groups sections. The design element was pretty easy to master, but I don't always understand the bit where we upload or update contacts. I usually stab around for a while before getting it right! Switched from [SendBlaster](https://www.capterra.com/p/132195/SendBlaster/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/176920/E-shot/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Gmail vs E-shot](https://www.capterra.com/compare/176920-202338/E-shot-vs-Gmail)