# E-shot Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is E-shot the right Email Marketing solution for you? Explore 29 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/176920/E-shot/reviews

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E-shot

4.7 (29)

[View alternatives](https://www.capterra.com/p/176920/E-shot/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of E-shot

Ease of use

4.6

Customer Service

4.9

## Pros and Cons in Reviews

KF

Karen F

Product & Marketing ManagerLeisure, Travel & Tourism, 51 - 200 employeesUsed the software for: More than 2 years.

“They are competitively priced which is an obvious advantage, but just as important in our view, is the ease of using the software and the customer service we receive. If we have an issue with something not working or, on occasion, we dont know how to do something or rectify and issue, they are available instantly.“

January 17, 2023

KF

Karen F

Product & Marketing ManagerLeisure, Travel & Tourism, 51 - 200 employeesUsed the software for: More than 2 years.

“The tools are easy to use and extremely flexible, resulting in us being able to produce attractive e-mails, varying in content but maintaining our company style.“

January 17, 2023

ZW

Zhila W

Marketing ManagerInformation Technology and Services, 2 - 10 employeesUsed the software for: 1-2 years.

“As someone who was completely new to email marketing when I first started to use e-shot, their training and support is what has gotten me to where I am now.“

May 26, 2021

## Showing most helpful reviews

Showing 1-25 of 29 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Rebecca M.  
Online Marketing Executive  
Wholesale  
Used the software for: 2+ years

### "E-shot for Bertram Books"

July 24, 2018

5.0

E-shot has always been a staple part of my job, I've never had any bad experiences with it but have had to deal with the odd issue here and there. Our account manager has always been on top of it and been incredbily helpful whenever needed, E-shot's customer service is fantastic!

Pros

E-Shot has always been simple and intuitive to use. Every thing is laid out clearly and labelled well so not too much time has to be spent learning the software.

Cons

It did initially lack some features that would be easily available on other platforms but over the past few months, changes have been rolled out to rectify this. I still don't like the Drag & Drop feature as it's limited with it's customability, I understand it is there to make the process of designing an email quick and easy but sometimes our layouts require a little more precision so it would be nice to have access to the code when needed.

Review Source

ZW

Zhila W.  
Marketing Manager  
Information Technology and Services  
Used the software for: 1-2 years

### "Outstanding customer support"

May 26, 2021

5.0

An overall really positive experience. As someone who was completely new to email marketing when I first started to use e-shot, their training and support is what has gotten me to where I am now. The team are exceptionally supportive, efficient, and importantly - friendly! I have been an avid user of their chat bot feature and always leave any conversation wiser than I was before, about whatever the issue at hand was, and with a smile on my face because of their caring and personable approach to customer support.

Pros

The design feature in e-shot is easy and fun to use. Setting up an email campaign from start to finish is an efficient process, and being able to then check the deliverability of emails before sending via their email forensics features is a bonus. Although I don't have experience using an alternative email marketing platform to compare to, the features in e-shot are generally easy to use, particularly after a training session with one of their team members. They also seem pretty advanced, however you can utilise this as much as is needed. If all you want to do is create and send simple emails, you can. If you want to level up your email marketing strategy, you can. Whenever our tech team have has questions about integrations with external software, the team have been knowledgable and supported where they can.

Cons

I do feel there are aspects of analytics that could be improved. For instance there are aspects of clicking analytics that have never made sense to me - namely Link Statistics and Click Overlay, even after inquiring with the team. It seems the number of clickers is always far higher than is actually shown in the overall analytics of a campaign.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Was too basic, I don't know any more info on this.

Review Source

Response from E-Shot

July 6, 2021

Thank you for your lovely review Zhila! The team are always thrilled when they hear that they have been able to make a very real impact on our customers' success. It has been a pleasure working with you... With regards to the Analytics, we are working on improving the user interface of this section in much the same way you will have seen other areas updated recently.

AE

Alex E.  
Email Marketing Executive  
Publishing  
Used the software for: 2+ years

### "eShot Review"

November 22, 2019

3.0

Overall it's bee n fair though could be better as it tends to break sometimes.

Pros

I like the chat facility the most and that's about it.

Cons

It breaks quite a bit as in the imports sometimes don't work.

Review Source

VR

Verified Reviewer  
Fulfilment Director  
Marketing and Advertising  
Used the software for: 2+ years

### "Competitive email marketing software backed by great customer support"

February 23, 2021

5.0

We migrated all our email marketing activity painlessly from another provider around 3 years ago and have not looked back since.

Pros

The software is easy to use and has a good email and template editor. Delivery metrics seem good and the software support is usually very quick to respond to any queries.

Cons

We have to purge lists that are often used after a years worth of sends due to either database design oversight or the software not having a purge, or archive function. We automate a lot of emails through the API so this could be a issue that few users come across.

Switched from

[Spotler Mail+](https://www.capterra.com/p/168304/SpotlerMail/)

Pure dumped support for our bespoke perpetual license and left us with no option than to go elsewhere.

Review Source

KF

Karen F.  
Product & Marketing Manager  
Leisure, Travel & Tourism  
Used the software for: 2+ years

### "Worked with Forfront since 2011"

January 17, 2023

5.0

We have worked with Forfront for 12 years, after switching from a different supplier. They are competitively priced which is an obvious advantage, but just as important in our view, is the ease of using the software and the customer service we receive. If we have an issue with something not working or, on occasion, we dont know how to do something or rectify and issue, they are available instantly. Live chatting and coming back to us if it is something which needs additional investigation or dev management. The tools are easy to use and extremely flexible, resulting in us being able to produce attractive e-mails, varying in content but maintaining our company style. We can manage and screen our clients engagement on each distribution and improve performance.

Pros

The flexibility of the software. Our product varies greatly (we are in the travel industry), depending on whether we are working with a destination partner or communicating on non-promotional material. We can apply our company design and style with ease and vary the content.Managing our contacts is very easy too. Being able to clearly see, whether as a snapshot or in-depth, who is engaged and with what part of the communication is vital in our marketing planning.

Cons

We sometimes have issue with mobile compatability of our designs. However, Forfront have always been very helpful at assisting and running analysis.

Review Source

Eric L.  
Sales & Marketing Executive  
Computer Software  
Used the software for: 2+ years

### "Easy and intuitive to use with great reporting"

November 25, 2019

5.0

Pretty good. The support has been very good and are on the ball with new developments. A recent example include the free GDPR workshops prior to the legislation coming into effect.

Pros

The core email editor is really easy to use and once you've sent the campaign, the reporting features provide some great insights to performance. Your contact list also manages itself, so you don't have to worry about remembering to unsubscribe a user or re-uploading previously dead contacts. All of it is automatically filtered based on the contacts preferences.

Cons

Occasionally the service appears unavailable, but this is due to Google Chromes caching. Clearing it fixes the issue.

Review Source

Laurence D.  
Photonex/Vacuum Expo Event Director  
Marketing and Advertising  
Used the software for: 2+ years

### "Excellent support and assistance"

July 31, 2018

5.0

The support team are excellent and always sort out our issues. Sometimes it is a coding issue when we introduce an error into a newsletter, sometimes we just want an opinion. We have these issues sorted out in no time at all.

Pros

E-shot is fabulously easy to use and it seems to be set up in such a way that it suits companies large and small. Xmark Media is a very small company and I know we only scratch the surface when it comes to what the system can do and although my E-shot business manager goes patiently through all the options, including automatic responses to actions by readers clicking links, etc. we simply don't have the time to embrace all the features.

Cons

Just occasionally it takes a while to receive a test, but hey ho, we all have to be patient sometimes.

Review Source

Roger Stirling S.  
Director  
Management Consulting  
Used the software for: 2+ years

### "A highly user-friendly e-mail platform"

August 1, 2018

5.0

A great solution for any business that wants to set up one-off or regular email campaigns whilst monitoring deliver-ability.

Pros

Easy to navigate and logical to use, lots of useful features.

Cons

Most of things I would have mentioned have now been improved or changed.

Review Source

NC

Noreen C.  
Content Editor  
Food & Beverages  
Used the software for: 2+ years

### "Easy to learn and easy to use"

November 22, 2019

5.0

We have a great relationship with E-shot, the support has been exceptional with fast response to queries and problems

Pros

I had to take over creating our regular newsletters at short notice and with no formal training. I managed to work out how to use Drag and Drop and within a couple of days of trial and error created a passable newsletter. I am (probably), one of E-shot's older users, and have no particular technical skills or background, so I think it shows how intuitive and clear the system is and if I can work my way around it, then it should be easy for anyone else!

Cons

Font choice is limited, also you can't select a font to be used in a whole newlsetter, you have to select it each time within the block. When setting up an All Groups newsletter in advance, new members are not automatically added. When resending newsletters to non displayers they also can't be set up too far in advance as anyone who does display is not removed from the group list

Review Source

RL

Ryan L.  
Sales Manager  
Security and Investigations  
Used the software for: 2+ years

### "Forfront review"

July 31, 2018

5.0

Forfront has been helpful and has allowed us to continue to provide a newsletter service to our audience, we have also used them to build html files for us and the turnaround with this has always been impressive.

Pros

Very user friendly, easy to manage contacts, scheduling of newsletters to g out at specifc times is also a plus and the fact we also have a dedicated account manager who is readily available is an excellent feature whcih has made my role easier.

Cons

This may sound odd but I genuinly can't think of any negative features, it does exactly what we need it to do.

Review Source

pT

paramjit T.  
IT Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Great Services"

July 17, 2018

5.0

Overall the staff the are great, and knowing they are UK base company giving support on any problems i get ared only phone call away or using there live chat.

Pros

We being using the E-shot for over 5 years and seen the development and ease of the software change, with new feature, adding all the time, the best part is the drag and drop feature which give it great use, know that all the E-shot will auto re-size to any screen.

Cons

The only part of the software I can see has con, is the upload image will not work or load sometimes.

Review Source

AM

Andy M.  
Commercial Director  
Consumer Services  
Used the software for: 2+ years

### "A great platform for business growth"

December 3, 2019

5.0

I'm sure that our use of e-shot has contributed to RED's leadership position in the driver training market.

Pros

It's simple to use and fits perfectly with our business.

Cons

Any niggles are quickly ironed out by the support team at e-shot

Review Source

RT

Richard T.  
Co-ordinator  
Marketing and Advertising  
Used the software for: 2+ years

### "Support is wonderful"

January 6, 2020

4.0

Pros

Customer support is fantastic. They resolve any issues in the most professional, helpful and fast way.

Cons

WYSIWYG feature is a little limited, but in line with other similar options in the marketplace

Review Source

ME

Mike E.  
Creative Director  
Design  
Used the software for: 2+ years

### "email newsletter made easy"

July 17, 2018

5.0

E-shot allows us to send out a large, complex newsletter to our customer base with a relatively small effort. It allows us to monitor the stats in a meaningful way so that we tailor future mailings more accurately and with content that our readers like.

Pros

All programs have their quirks ... you have to learn how to use the software to achieve your goals. Once learned e-shot performs very well and very reliably. And if you fall foul of anything it is backed up with great technical support and help from which it is surprisingly easy to get a response.

Cons

All software has quirks - you have to learn how certain products achieve certain different goals. So the learning curve is always a (small) problem. With e-shot the "feature" I dislike the most is the use of a "friendly" name for links.

Review Source

EP

Emma P.  
Practice Director  
Accounting  
Used the software for: 2+ years

### "Great software - Fantastic customer support"

November 22, 2019

5.0

Pros

The customer support is fantastic - a real personalised service is received The software displays very and professionally

Cons

Templates are not easy to set up yourself, however, the accounts managers are very helpful, especially \[SENSITIVE CONTENT HIDDEN\] who is very competent

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Review Source

VR

Verified Reviewer  
Marketing Manager  
Information Technology and Services  
Used the software for: 6-12 months

### "I would recommend E-shot "

July 17, 2018

4.0

Pros

Offers all of the main features you'd expect from an ESP at a cost effective price point. Support is usually quick and efficient in dealing with any issues.

Cons

The UI could be better, but overall as mentioned I am satisfied with the software and would recommend.

Review Source

KF

Karen F.  
Administrator  
Financial Services  
Used the software for: 2+ years

### "E-shot is a pleasure to use and is backed by an excellent support team"

November 27, 2019

5.0

Very good indeed. It's an effective way of keeping in touch with our clients and prospects. The reports after each mailing make very interesting reading too.

Pros

The Drag and Drop element. It makes creating our newsletters pretty straightforward. Also, the support team are fantastic at helping me when I get stuck.

Cons

The Contacts and Groups sections. The design element was pretty easy to master, but I don't always understand the bit where we upload or update contacts. I usually stab around for a while before getting it right!

Review Source

MC

Melanie C.  
Trainign & Marketing Coordinator  
Industrial Automation  
Used the software for: 2+ years

### "Fantastic software with great support"

July 20, 2018

4.0

Brilliant company that I have worked with for years, account managers are always there to help and the technical support team are fantastic!

Pros

Easy to use, simple to train other members of staff. Plenty of options for creating e-newsletter, my favourite being drag and drop option. Contact management and reporting is clear and simple to use as well.

Cons

Not a con, but more of a future wish. I would like a sign up form app that works offline and when you are online uploads the data directly into the e-shot platform, great for events and exhibitions.

Review Source

JRS

Jim Ray S.  
I.T Manager  
Shipbuilding  
Used the software for: 2+ years

### "Good software and good customer service Team. Especially \[SENSITIVE CONTENT HIDDEN\]"

June 11, 2020

4.0

My experience so far has been very good.

Pros

It is user friendly. The structure is great, I'm able to find what I need quickly.

Cons

If I should mention something here, it would be the process in deleting mass contacts and re-assigning preferences.

Review Source

MR

Michael R.  
Partner  
Apparel & Fashion  
Used the software for: 2+ years

### "E-shot review"

July 17, 2018

5.0

Able to target groups of our customers with ease, abilty to set up in advance a list of outgoing Emails make life very easy. We always get excellent responses from our custmers, this system pays for itself many times over.

Pros

Ease of use, rapidly able to setup Emails for last minute Flash Sales Etc. Good Reporting on the response to our Mail Shots. Consider this the best Mail Shot system we have used.

Cons

Nothing Really to complain about. Very cost effective.

Review Source

CD

Ciaran D.  
Managing Director  
Pharmaceuticals  
Used the software for: 2+ years

### "Great platform backed up by excellent customer service"

November 22, 2019

4.0

Pros

Intuitive interface makes this easy to use - even for non techies - with great customer support from \[SENSITIVE CONTENT HIDDEN\] and his team.

Cons

Occasional deliverability issues, but overall, very effective

Review Source

dH

dean H.  
Manager  
Sporting Goods  
Used the software for: 1-2 years

### "Using E-shot"

July 20, 2018

5.0

E-shot Does everything we need it to to drive traffic to our online store and B&m Store. Couldnt fault it!

Pros

Easy to use, endless options, gets results

Cons

Could do with a few more fonts? maybe some free customisation templates?

Review Source

KP

Keith P.  
Managing Director  
Oil & Energy  
Used the software for: 2+ years

### "Forfront e-shots easy to use"

December 6, 2019

5.0

Easy to use, in fact I only use it for around 4 newsletters a year, but find it very easy although I am not using all the functions.

Pros

Drag and drop facility to produce newsletter very quickly.

Cons

having to re-size photos before downloading to site to use.

Reason for choosing E-shot

n/a

Review Source

DP

David P.  
Managing Dirrector  
Music  
Used the software for: 2+ years

### "E-Shot Feedback"

November 27, 2019

5.0

Very good

Pros

Easy to use and ensures my mail-outs are not caught in spam filters

Cons

Some email addresses are consistantly rejected as hard bounces despite me knowing they are correct and live

Review Source

BW

Ben W.  
Programme Team Leader  
Government Administration  
Used the software for: Less than 6 months

### "E-shot review"

March 21, 2023

4.0

Pros

I just want to leave a positive review for \[sensitive content hidden\], who has provided us now with two excellent and informative training sessions on E-shot. He has really helped to elevate our understanding of how to use the software to its maximum potential, and has taken the time to demonstrate exactly what we need to do in order to customise our own newsletter. Full marks!

Cons

Nothing to say here - I only wanted to leave a review for \[sensitive content hidden\], not on the capability of the software itself.

Review Source

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