# RealOffice360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is RealOffice360 the right Real Estate CRM solution for you? Explore 140 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/176934/RealOffice360/reviews

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RealOffice360

4.6 (140)

[View alternatives](https://www.capterra.com/p/176934/RealOffice360/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 30th, 2026

# Reviews of RealOffice360

Ease of use

4.8

Customer Service

4.8

## Pros and Cons in Reviews

SN

Sandy N

BrokerReal Estate, 10,001+ employeesUsed the software for: Less than 6 months.

“I am looking forward to making RealOffice360 an integral part of my real estate tool box!“

October 1, 2025

BS

Brandy S

Unlicensed AssistantReal Estate, 2 - 10 employeesUsed the software for: 6-12 months.

“This creates double up events and is frustrating as dates changes often.“

April 27, 2024

RV

Rita V

REALTORReal Estate, Self-employedUsed the software for: Less than 6 months.

“I was easily able to upload my contact lists, set up my pipeline, track my transactions, and sync my daily tasks with my Google calendar, allowing me to receive notifications of tasks I need to complete.“

April 26, 2024

Isaac S

Real Estate AgentReal Estate, 2 - 10 employeesUsed the software for: More than 2 years.

“I do not like that the app is slow. If the app could be better optimized I would be estatic.“

April 25, 2024

LB

Laura B

Sales Agent BrokerReal Estate, 201 - 500 employeesUsed the software for: 1-2 years.

“My favorite part of RealOffice360 is the pipeline view where I can see where all my clients are at any given stage.“

April 25, 2024

MM

Malisa M

BrokerReal Estate, 201 - 500 employeesUsed the software for: More than 2 years.

“Customer Service is not instantaneous.“

April 28, 2024

Rob D

AssociateReal Estate, 11 - 50 employeesUsed the software for: 1-2 years.

“Certainly helps keep a busy agent 100% organized.“

December 12, 2025

Gustavo G

Real Estate AgentReal Estate, 11 - 50 employeesUsed the software for: 1-2 years.

“so I have to put it manually unfortunately.“

April 26, 2024

## Showing most helpful reviews

Showing 1-25 of 140 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Rob D.  
Associate  
Real Estate  
Used the software for: 1-2 years

### "Great CRM program"

December 12, 2025

5.0

Fantastic aid for any real estate agent! The support team is amazingly responsive and helpful as well.

Pros

The functionality is great, and it's very intuitive to use. Certainly helps keep a busy agent 100% organized.

Cons

Sometimes it can be a little glitchy, however the support team is so quick to help out and correct things it hardly matters.

Review Source

Response from Home Investment Advisors

December 17, 2025

Here's a professional reply for Rob's Capterra review: Hi Rob, Thank you so much for this fantastic review and the 10/10 recommendation! We're thrilled to hear RealOffice360 is helping keep you 100% organized as a busy agent. Your feedback about the product is really valuable, as we're continuously working to improve the usability, performance and overall experience for real estate agents. We're glad our support team has been able to help you quickly whenever issues come up! We truly appreciate you taking the time to share your experience. Reviews like yours help other agents discover a CRM that's built specifically for real estate professionals. Best, Jason

RV

Rita V.  
REALTOR  
Real Estate  
Used the software for: Less than 6 months

### "Loving the simplicity of RealOffice360"

April 26, 2024

5.0

My transition has been smooth. I was able to navigate quite easily on my own, but when I did have a question, support quickly responded.

Pros

RealOffice360 has been super easy to navigate. I was easily able to upload my contact lists, set up my pipeline, track my transactions, and sync my daily tasks with my Google calendar, allowing me to receive notifications of tasks I need to complete.

Cons

I wish that I was able to add prospecting tasks to a large group of contacts at the same time rather than individually.

Switched from

[IXACT Contact](https://www.capterra.com/p/130605/IXACT-Contact/)

A price increase caused me to look at other available products. I find RealOffice360 more compatible with my business for nearly half the price.

Review Source

JS

Jonathan S.  
Broker  
Real Estate  
Used the software for: 6-12 months

### "Real Office 360"

December 14, 2018

3.0

Lead tracking and development is the primary use and function of the program.

Pros

The interface is simple and easy to use. Most features are intuitive and allow for quick implementation.

Cons

At heart, this is a database interface. The marketing of the product comes down to offering features, but restricting access. At one time unlimited "opportunity" tabs were available on a basic subscription. Now, even the top tier subscription limits the opportunities to what I would consider a bare minimum for an active realtor.

Review Source

Response from Home Investment Advisors

December 19, 2018

Thanks for your review Jonathan! We are so pleased to hear that you find RealOffice360 simple and easy to use. Mission Accomplished! As one of our earlier customers, you rightly point out that we have made changes to our pricing over time. We continue to try and find the right balance and welcome your feedback! Sincerely, Mike McAra, CEO.

PS

Peter S.  
Realtor  
Real Estate  
Used the software for: 1-2 years

### "CRM that makes sense"

April 29, 2024

5.0

Pros

Is very easy to use completes the tracking of your appliance and makes sure your notes and important dates are in front of you very easily integrated with your Google business suite

Cons

I've had trouble integrating it with other software and services

Switched from

[Follow Up Boss](https://www.capterra.com/p/130020/Follow-Up-Boss/)

Spoke to another realtor and he says he swore by your CRM

Review Source

AM

Amie M.  
Owner  
Real Estate  
Used the software for: 6-12 months

### "Perfect for my sole prop business"

September 23, 2020

4.0

It has been perfect for my very small business. I use the free option and love that I can track every deal, add notes and know next steps.

Pros

I really like the pipeline/calendar/planner syncronization. It makes it easy to see what is on my plate for the day and what I need to schedule in the future.

Cons

I wish that the mobile app would send notifications instead of email, I already receive way too many emails.

Alternatives considered

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)

Reason for choosing RealOffice360

I really liked that it was real estate focused and knew that I was selling properties and not physical products.

Switched from

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

I wanted something real estate focused.

Review Source

DC

Diego C.  
Real Estate Agent  
Real Estate  
Used the software for: Less than 6 months

### "Looking for the Best Customer Relations Manager? HERE It IS"

May 9, 2024

5.0

Very good and functional. I had no problems at all with this CRM Manager.

Pros

It's super easy to use and keeps track of all your leads, as well as all the documents needed for a transaction

Cons

There's nothing that I can say I really disliked about this CRM

Switched from

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)

I didn't really understand pipe drive and it couldn't complete all the functions that I wanted to do.

Review Source

KM

Kathy M.  
REALTOR®  
Real Estate  
Used the software for: Less than 6 months

### "Great Value!"

August 8, 2019

5.0

Amazing!

Pros

I love the free options. It is great for a new agent just starting out. EVERYONE needs a database but new agents often can't afford it. RealOffice360 is an amazing option with all the bells and whistles!

Cons

I do wish they would allow more than 5 opportunities in the free plan.

Alternatives considered

[BoomTown](https://www.capterra.com/p/151892/BoomTown/)

Reason for choosing RealOffice360

The look and ease of use.

Switched from

[LionDesk](https://www.capterra.com/p/151891/LionDesk/)

I was looking for something cheaper and more aesthetically pleasing....it makes it more fun to use.

Review Source

Response from Home Investment Advisors

August 9, 2019

Hi Kathy, Thank you so much for your glowing review! It makes us so happy to hear that you are loving RealOffice360! We are constantly improving so please don't be a stranger as we welcome all feedback! Welcome to the RealOffice360 community! Sincerely, Mike McAra, CEO

AG

Amanda G.  
Real Estate Agent  
Real Estate  
Used the software for: 6-12 months

### "Exactly What I Have Been Looking For"

September 23, 2020

5.0

Pros

I am a very visual person (I have two white boards in my office). I love being able to drag and drop the status of each of my clients and have just enough information on each client for follow up.

Cons

My one and only thing I would change would be the follow up tasks. Have the ability to have a reminder that is sooner than once a month or every 3-6 months.

Switched from

[Lofty](https://www.capterra.com/p/157457/Lofty/)

Chime was really really expensive for what it is.

Review Source

JG

Jessica G.  
Broker  
Real Estate  
Used the software for: Less than 6 months

### "You can stop searching now!"

May 7, 2024

5.0

It has been 10/10. I absolutely love this platform.

Pros

Organization, date capturing and transaction management all in one platform.

Cons

I don't see any issues with this software.

Switched from

[BoldTrail](https://www.capterra.com/p/176447/BoldTrail/)

They did not allow me to manage everything in one platform.

Review Source

CW

Cori W.  
Realtor  
Real Estate  
Used the software for: 6-12 months

### "Finally a product that fits what I need! "

September 23, 2020

5.0

Pros

It is already formatted in a way that makes sense for the industry. I have used other CRM's but they just didn't quite make sense for the Real Estate model.

Cons

I haven't found any features that I really don't like about it.

Reason for choosing RealOffice360

It was referenced in a book I was reading and I decided to give it a try. After messing around with it I really liked the format and ease of use.

Switched from

[HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/)

I wanted something geared specifically for real estate

Review Source

GK

Graham K.  
Realtor  
Real Estate  
Used the software for: 1-2 years

### "Quantum Leap CRM"

March 5, 2019

5.0

Pros

\-- Client organization and ease of access -- RO does a great job keeping your clients and the priorities pertaining to each client front of mind and organized. -- Front of mind Goal tracking-- Through statistics, the RO team has developed an easy and trivial method of setting your commission goals for the year. The RO philosophy then directs you towards a specific clientele goal to have within your managed database. -- B2B Partnerships -- Within the platform, you will be able to connect to the MLS statistics for easy to download images of macro & micro markets. There are also partnerships with website developers & mass email marketing agencies, such as Mail Chimp. -- Blue Ocean Strategy -- Once you've gotten an understanding behind how RO was founded, you'll soon realize the powerful Blue Ocean Strategy behind the brand. So long as you're able to stay disciplined and execute on the strategy.

Cons

\-- Self Customization Required -- This gripe is also a pro, as all CRM's aren't made equal and often I've found the need to customize the system to fit my own needs. When decided the 'process' by which you take each client through, RO has a templated check point system. However this will surely require your own customization. -- No Mass Communication -- Unlike newer CRMs that are beginning to come up. The ability to mass communicate with your database through multiple avenues (text, email, voice mail) isn't available.

Review Source

Response from Home Investment Advisors

March 8, 2019

Hi Graham, Thanks for your awesome review! We are so pleased to hear that you are loving the platform. We should point out a few things just for clarity: 1) You can text, email, mass email and call using RealOffice360! You can do this from your mobile device using the App or your browser! As for the mass email, we integrate directly with MailChimp, the worlds leader in Email Marketing! 2)The Market Stats are only available in select MLS markets so it isn't a core trait to the platform. Other than that thank you once again and we look forward to helping you grow your business with our CRM! Sincerely, Mike McAra, CEO

DF

Dewi F.  
Sales Representative  
Real Estate  
Used the software for: Less than 6 months

### "Unlimited Potential But Falling Short "

February 1, 2019

4.0

Frustrating. Wanting them to succeed as it is a great concept and when it works it is really easy to use. They are nearly there on the basics but still have a good way to go.

Pros

Right from the start they were onto a great concept, easy to use but limited functions. They have expanded areas that have improved the functionality of the CRM but IMO they still have a way to go to make it really robust and contend with other CRM's such as IXACT, Top Producer, Realvolve They are more in line currently with the functionality of Buffini's CRM. I want this to be great, but it still has a way to go.

Cons

Still several years in and very "glitchy" I came back yesterday hoping the improvements had been ironed out. I have had to contact support for issues not being able to add and save Property Info, Condo Info, Payment details, unable to merge contacts after import etc. While they have corrected these issues it has taken a lot of time away from work to deal with this and we need a glitch free CRM which this is still not. Very regional in many of the un-customizable fields such as property types ( we have semi detached here, and closest match is attached residential, which I would think of as a TH, - Freehold TH, Condo TH, POTL) While I would not expect RO360 to input all of these, if we could instead add customized fiends it would make it more user friendly. Same issue with parking types and garages, so you may well need to just deal with it, but makes for very inaccurate record keeping. One very necessary IMO field that is completely missing is you are not able to input any notes in the property area such as if it is tenanted, rents, recent reno's, dates of mechanical updates, issues with house etc

Review Source

Response from Home Investment Advisors

February 4, 2019

Thank you for your response Dewi. We highly value your feedback and will use it as we strive to get better! As we mentioned in our support conversations, unfortunately the glitches with your account did appear to be unique which made them difficult to prevent and troubleshoot. As we worked with you over the course of two days it was now our understanding that we have resolved your issues however we can sympathize with your frustration in this process. We will continue to improve towards our potential. Thank you once again and we hope to one day earn back your business. Sincerely, Mike M.

CP

Christopher P.  
Licensed sales person  
Real Estate  
Used the software for: 2+ years

### "Good for one person or Team"

May 6, 2024

5.0

Pros

Visually pleasing and simple big picture overview

Cons

Can use a daily to-do list. Only has a calendar but doesn't show undone tasks or upcoming tasks as a list

Review Source

MA

Matheus A.  
Realtor  
Real Estate  
Used the software for: Less than 6 months

### "Great CRM for realtors"

April 25, 2024

5.0

Pros

RealOffice360 offers excellent customer support. Whenever I had questions or encountered issues, their support team was responsive and helpful, ensuring I had a smooth experience using the CRM. The mobile app is also a great feature, allowing me to manage my business on the go.

Cons

On the downside, I found the email marketing tools to be somewhat basic. It would be beneficial to have more advanced email marketing functionalities integrated into the platform.

Review Source

BL

Bonnie L.  
Broker Associate  
Real Estate  
Used the software for: 2+ years

### "Perfect for a small office. "

April 25, 2024

5.0

It has been great for our company and we look forward to any additional updates and improvements.

Pros

It has been the perfect for our office, as a small boutique brokerage it has everything we need for a client database.

Cons

A way to label the phone number and email address nobody@stapletonrealty.com (Bonnie) 262-111-1111 (Bonnie)

Review Source

SC

Sanjin C.  
Realtor  
Real Estate  
Used the software for: 1-2 years

### "Great CRM at affordable pricing"

April 25, 2024

5.0

Satisfied with features, price and communication

Pros

Follow up automation and reminders, sales tracking, ease of use, integration with calendar and iphone

Cons

lack of lead generation features and advertising

Review Source

VR

Verified Reviewer  
Realtor  
Real Estate  
Used the software for: 6-12 months

### "Best CRM I've used"

January 21, 2019

5.0

The customer support team is extremely helpful! There is no unnecessary fluff to the program- just excellent database and marketing organization that is helping me devote time to building my business. I love having the app, as well. I cannot recommend this CRM enough!

Pros

Unlike other CRM software I've tried, RealOffice360 is easy and intuitive to use.

Cons

I really don't have any cons. Anytime I have contacted customer service to ask a question about functionality, they have added what I needed almost immediately.

Review Source

Response from Home Investment Advisors

March 8, 2019

Hi there Mystery Agent! We are so happy to hear that you find our real estate so easy to use and intuitive! This is one of the best compliments we can get...second to hearing that you cannot recommend us enough! We are just so pleased to hear such accolades and we will continue to do our best to make RealOffice360 better each and every day! Sincerely, Mike McAra, CEO

CR

Casey R.  
REALTOR  
Real Estate  
Used the software for: 6-12 months

### "Functional"

September 23, 2020

4.0

I am pleased with the program and application. It's simple, and I don't have to live in it to get it updated and manage my clients.

Pros

I like that it's easy to use. I don't live in my CRM, but I update regularly. I can easily change dates to reflect accuracy for conversations I'm having with clients.

Cons

I wish the goal-setting was a little more comprehensive. I realize that I am probably not the norm, but I don't set my goals by the amount of money I want to make, but by the number of clients I help and the level of service I provide. A money-based goal system goes against the values I try to live out in my business. Not a huge factor for me. I just don't use the system for goal-setting, but the more I can do in one place the happier I am. I have also found that other applications I use that have goal setting features also focus on dollar-figures. It's just not where I choose to focus my business.

Reason for choosing RealOffice360

It was free beyond a trial period. I believe that Lions desk has more features I would probably take advantage of, but I wanted to try the system out first. I have had my license less than a year, and don't have money to waste on trying things. I needed to plug a few contacts in, check functionality, and make a decision. Your system was easier in the early phases, and allowed for more unpaid functionality to test they system.

Review Source

OV

Oscar V.  
Realtor  
Real Estate  
Used the software for: 6-12 months

### "Great for new agents like my self!!"

December 7, 2018

4.0

I happen to read about it on an email from my board of realtors and I decided to tried it and I love it

Pros

The website on the computer is really easy to understand and use, I have told a couple of co-workers about it that are paying for their CRM and they actually liked it and one of my co-workers started to use it after telling him of it.

Cons

I downloaded the app but it doesn't really work good for me, I can not get to the notes from it and it frustrates me because I have important notes that I need to read on the go.

Review Source

Response from Home Investment Advisors

December 10, 2018

Thank you very much for your review Oscar! It makes us so happy to hear that you have been telling your co-workers about us and that some have even switched! This is the ultimate compliment! As for your experience with the notes on the app, we will have the team look at this immediately and hope to have it resolved as soon as possible! Thank you for letting us know and if you ever have any other feedback we would love to hear it! Thank you.

LH

Laurie H.  
Realtor  
Real Estate  
Used the software for: 6-12 months

### "Real Estate Agent"

May 31, 2019

5.0

RealOffice360 has provided phenomenal customer support throughout my journey from a free member to a paying customer.

Pros

I love the planner, calendar and professionals sections.

Cons

I would love to see an additional contacts area for agents - Leads, Professionals and Agents. Sometimes we help our friends and need to keep track of tasks without adding to our own sales pipeline.

Review Source

Response from Home Investment Advisors

June 25, 2019

Hi Laurie, It is so great to hear that you love the planner, calendar and professionals sections! We have worked hard to deliver a bunch of different, real estate specific features throughout the entire program like this, so your feedback is extremely rewarding to hear. As for your comments, we envision rolling that style of tracking out when we push out our team feature which is on our roadmap of future development. Until then, we hope we can continue to deliver an awesome product and amazing customer service. We truly value having you as a client. Sincerely, Mike McAra, CEO

JR

Julianne R.  
Real Estate Broker  
Real Estate  
Used the software for: 2+ years

### "Critical for my Business"

September 24, 2020

5.0

Pros

RealOffice360 is a critical tool for me as a real estate agent. I use it to keep all of my client data organized and to remind me of important events that need follow-up (birthdays, home purchase anniversaries, etc.) It is easy to use and set-up and I couldn't live with out it.

Cons

I don't have any cons at this time. I use the free version.

Review Source

VR

Verified Reviewer  
Real Estate Associate, REALTOR  
Real Estate  
Used the software for: Less than 6 months

### "Ninja Selling Based CRM"

December 19, 2018

4.0

Realty enjoy using the system and developers team is great in implementing new features and ideas.

Pros

Easy of use with following Ninja Selling System Principles

Cons

Some bugs and slow speed, especially for iphone app

Review Source

Response from Home Investment Advisors

January 11, 2019

Hi there, Thank you so much for your review and response. We are so happy to hear that you are finding value when using RealOffice360 as your CRM when practicing the Ninja Selling philosophy! Regarding your comment on speed and bugs, we continually release new versions and as of today (January 11, 2019) we have yet another new version which is much faster and updated all known bugs. We highly value your feedback! Thank you once again. Sincerely, Mike McAra, CEO. RealOffice360

JG

Joe G.  
Realtor  
Real Estate  
Used the software for: 6-12 months

### "RealOffice Makes tracking clients and leads a breeze!"

September 23, 2020

5.0

Pros

I really like the tracking tool. I can easily add a client transaction and drag and drop to the current state the file is in. The reminder follow up are also great to help keep me on track with communication with buyer/seller, title company, and other participants involved in the transaction. I also really like the lead capturing feature. I can easily link my Zillow account and leads are added to app seamlessly.

Cons

So far I have not come across anything I don't like.

Reason for choosing RealOffice360

For ease of use, CRM capabilities, lead syncing to 3rd party apps, and status tracking.

Review Source

KG

Kenneth G.  
Real Estate Negotiator  
Real Estate  
Used the software for: I used a free trial

### "Does what it does CRM for Real Estate Agent"

January 4, 2019

4.0

Overall experience is good, take me less than 30 mins to get it running and import all my contact. It's easy to use. Now, I can spend more time on marketing and sales.

Pros

I have tried multiple CRM such as ZOHOCRM, HUBSPOT and BITRIX24 and none suit my needs for real estate agent. RealOffice is the choice for real estate agent as it has all the functionality and featured ready for use and tailor made for real estate agent. I would have save a lot of times if I have found out real office earlier.

Cons

It will be good if there is a multiple select or select all to execute an action to selected group of contact. Currently I have to click one by one to change some of the field columns.

Review Source

Response from Home Investment Advisors

January 11, 2019

Hi Kenneth, Thank you very much for your review. We are so pleased to hear that you believe RealOffice360 is much better for your business (and other Realtors business) than ZohoCRM, Hubspot and Bitrix24. We are also thrilled to hear that you were able to set up your entire platform, including import, in less than 30 minutes! Time is money so we are so happy with this! In addition, we have added your feedback regarding the multi-select to our roadmap for future enhancements as we strive to get better each day! Please keep the feedback coming! Sincerely, Mike McAra, CEO

ET

Erin T.  
Admin and Realtor  
Real Estate  
Used the software for: 1-2 years

### "Used for Follow Ups"

April 25, 2024

5.0

Pros

The automated email reminders of follow ups that I need to keep track of past sales.

Cons

I would like to see a check box to be reminded to follow up on deals that are marked sold/closed.

Reason for choosing RealOffice360

The Cost and efficiency was better than other products

Review Source

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