--- title: "Cordial Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Cordial Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/177017/Cordial/" page_type: "product" language: "en" publication_date: "2026-09-29" --- # Cordial Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 29, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Cordial ## What is Cordial? Cordial is the only true marketing platform that empowers brands to fully automate their marketing strategies. Future-thinking brands such as Revolve, Eddie Bauer, and Adore Me choose Cordial to deliver high-conversion messages—across email, SMS, mobile app, social media, direct mail, and more—that drive record-breaking customer engagement and revenue growth. ## What is Cordial used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Top alternative Featured Overall rating Based on 7 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Cordial?[Manage this product listing](https://www.g2.com/products/cordial/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Cordial 4.7 (7) VS. [4.2 (1,006)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting Price Contact vendor Starting Price $69 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.9 (7) Ease Of Use 4.0 (476) Value For Money 5.0 (6) Value For Money 4.2 (382) Customer Service 4.9 (7) Customer Service 4.0 (386) ## Cordial alternatives Highest Rated [Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/) [4.5 (506)](https://www.capterra.com/p/76928/Campaign-Monitor/reviews/) Starting price $11.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/76928/Campaign-Monitor/) [Listrak](https://www.capterra.com/p/64230/Listrak/) [4.0 (22)](https://www.capterra.com/p/64230/Listrak/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 73% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/64230/Listrak/) [WebEngage](https://www.capterra.com/p/143401/WebEngage/) [4.5 (32)](https://www.capterra.com/p/143401/WebEngage/reviews/) Starting price $1000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/143401/WebEngage/) [Maropost](https://www.capterra.com/p/147905/Maropost-Marketing-Cloud/) [3.9 (15)](https://www.capterra.com/p/147905/Maropost-Marketing-Cloud/reviews/) Starting price $251.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 73% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/147905/Maropost-Marketing-Cloud/) ## FAQs about Cordial Overview ### What company size and specific industries is Cordial built for? Cordial is designed for customer-centric organizations that send high volumes of personalized experiences across channels, which typically includes mid-market and enterprise companies. It is suited for brands in fashion, retail, travel, media, and food and beverage that manage frequent, personalized customer communications. Features and Usability ### What are the key features of Cordial? Cordial offers email marketing, SMS marketing, and push notifications for multi-channel communication. Core features include customer segmentation, campaign management, automated responses, and event-triggered actions. It also includes A/B testing, real-time analytics, contact management, and compliance management for CAN-SPAM and GDPR requirements. Integrations ### Which third-party tools and platforms does Cordial integrate with? Cordial integrates with customer data and analytics tools including Amperity, Amplitude, Heap, Lytics Customer Data Platform, mParticle, Segment, and Tealium Customer Data Hub. It also connects with marketing and commerce platforms such as Litmus, Movable Ink, Recharge, Shopify, Yotpo, Persado, Phrasee, Sinch, SparkPost, and Rokt. Getting Started and Support ### What training and onboarding options does Cordial offer? Cordial provides in-person training, live online sessions, webinars, and documentation to help teams get started. In-person training supports direct instruction, live online sessions offer guided remote setup, webinars cover topics in a group format, and documentation gives written material for self-paced reference. Getting Started and Support ### What customer support options does Cordial offer? Cordial provides email/help desk support, a knowledge base, 24/7 live rep assistance, and chat. Support details are limited in the catalog, so no reviewer-based feedback on response times, helpfulness, or common frustrations is available here. ## Features AI summary Based on 20,574 Email Marketing reviews Capterra reviewers point to these as the top priorities when choosing Email Marketing software: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**45%**) - **Contact Management** (**40%**) Cordial supports all three features buyers rate most highly: **Email Campaign Management**, **Campaign Scheduling**, and **Contact Management**. Together, these capabilities help businesses create and run targeted campaigns, plan sends at the right time, and keep customer data organized, allowing teams to manage outreach more efficiently and improve campaign execution. Email Campaign Management 4.8 (6) 116.67% of 6 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Contact Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Manage, organize, and store contact information List Management 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Manage contacts across multiple mailing lists Mobile Optimization 4.6 (5) 80.00% of 5 reviewers that rated this feature as important or highly important Optimize content to ensure it is easily accessible for mobile users Engagement Tracking 4.2 (5) 100.00% of 5 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Email Marketing 5.0 (3) 166.67% of 3 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Cordial 74 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Automated Responses: Automatic reply functionality for incoming messages - Autoresponders: Create and automatically send premade copy in response to customer messages - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Churn Management: Identify customers at risk of migration and activate strategies to retain them - Cohort Analysis: Analytics that breaks the data in a data set into related groups/categories. - Compliance Management: Track and manage adherence to policies for any service, product, process, or supplier - Contact Management: Manage, organize, and store contact information - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - HTML Editor: Add, edit, and manipulate HTML code directly - Image Library: Store and manage images - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - List Management: Manage contacts across multiple mailing lists - Mass Texting: Send messages to multiple subscribers at the same time - Message Personalization: Personalize text messages using templates and custom fields - MMS: Sending/receiving messages with multimedia content like images, audio, or video over a cellular network - Mobile Alerts: Notifications via mobile devices - Mobile Keywords: Unique word that contains letters or numbers that identifies specific campaigns - Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Open Rate Tracking: Track the number of open emails, messages, and texts for any campaign - Personalization: Adjust communications based on previous interactions or personal preferences - Preview Functionality: Preview materials before finalizing projects - Push Notifications: Trigger clickable pop-up messages - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Scheduled Messaging: Send individual or bulk text messages at predetermined times - Shortcodes: Short phone numbers that used to opt-in to SMS campaigns - SMS Marketing: Send promotional campaigns or transactional messages via text messages - SMS Messaging: Send messages via SMS - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Subscriber Management: Add or remove subscribers from mailing lists - Tag Management: Generate or append custom campaign parameters to URLs - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.4 (7) 4.4 Based on 7 reviews ## Pricing Value for money 5.0 (6) ### Starting price Free trial not available Value for money 5.0 (6) 5.0 Based on 6 reviews ## Integrations [ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Yotpo](https://www.capterra.com/p/144389/Yotpo/)[ Segment](https://www.capterra.com/p/150621/Segment/)[ Amplitude](https://www.capterra.com/p/158741/Amplitude/)[ Litmus](https://www.capterra.com/p/178360/Litmus/)[ Heap](https://www.capterra.com/p/147216/Heap/)[ SparkPost](https://www.capterra.com/p/82543/SparkPost/)[ Recharge](https://www.capterra.com/p/206617/ReCharge-Payments/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (7) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (7) 4.9 Based on 7 reviews ## User reviews Overall rating 4.7 Based on 7 reviews Filter by rating 5(6) 4(0) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent PS Pinki S. Sr. Director of eCommerce & Marketplace Retail ### "Great Service for Good Value" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 19, 2023 Pros 1\. The smarty logic and other features available for use. 2. The ability to manage both, email and sms, through them.3. The full service team is great! (client services and production) Cons 1\. Would like to see an out of the box connection with GA42. Would like to see more consistent and formal reporting on usage and performance Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. JW Jen W. Director of Email and Retention Marketing Retail ### "Great Technology and Support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 6, 2023 Amazing! We love the product and our support team. Pros My team loves the ease of use and the support that we receive from the Cordial team to customize things to our specific needs. Cons Most of our limitations are actually internal data issues. The major thing we've wanted to see is more options for analytics around trends/link tracking, etc. Alternatives considered [Bluecore](https://www.capterra.com/p/234707/Bluecore/) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) [Listrak](https://www.capterra.com/p/64230/Listrak/) Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AB Anna B. Digital Marketing Specialist Retail ### "Great to Work With" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 6, 2023 Pros I like the dashboard, reliability, and the team the most. Cons The integration could have gone a little smoother Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Drew K. Digital Content Specialist Sporting Goods ### "Cordial does it best" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 10, 2023 Super positive. As I've gotten more familiar with the tool it's enabled me to grow our email marketing program quickly and I've learned a lot along the way. Pros I think the customization of different email building components that Cordial allows you to have is my favorite feature. Our email campaigns wouldn't look as good as they do in other tools simply because they can't function like Cordial does. Overall it's helped ramped up our email program to be industry leading. Cons Just the learning curve really, but that comes with most new systems and tools. With all the different functionality that comes with Cordial, logging in for the first time and diving into the tool can be overwhelming but there are plenty of resources online and with their support and account management teams that are able to help solve problems quickly and effectively. Alternatives considered [Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reasons for choosing Cordial Functionality and capabilities first, and then familiarity. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AC Anthony C. Sr Analyst Customer Lifecycle Marketing Leisure, Travel & Tourism ### "Cordial is Top-Notch" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 10, 2023 Great experience so far, and excited to continue the relationship and grow together! Pros The interface is very user friendly. I'd never heard of Cordial prior to joining virgin voyages, but was able to easily learn the platform. But mostly I cannot say enough great things about \[sensitive content hidden\], and just the support we receive from them on a daily basis. Anything we need, we reach out in slack and get prompt responses every time and nearly always get a solution. Cons I think the only thing we find is sometimes Cordial may not easily integrate with some of our external partners. Switched from [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) The switch occured before my arrival to the company, but the primary factor was cost. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. HD Hayden D. CRM Specialist Apparel & Fashion ### "Easy to use and supportive team, would like more features out of the box" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 5/10 August 10, 2023 Pros The ease of use of the sculpt template feature. Cons The lack of dynamic content / personalization features out of the box. We've had to request lots of these features which the team is looking into implemnting. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. DL Daniel L. Manager, Loyalty and Email Analytics Retail ### "Fast and Flexible" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 10, 2023 Overall has been very positive experience, especially moving from an older legacy ESP Pros Platform runs fast and the team is very helpful with building solutions Cons Could use some quality of life items like a coupon manager or interface for recommendation management Reasons for choosing Cordial Cordial was more flexible and suited for our needs - also much more affordable Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [View all Reviews](https://www.capterra.com/p/177017/Cordial/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.