# Cordial Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Cordial Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more. Source: https://www.capterra.com/p/177017/Cordial/alternatives --- # Cordial Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Cordial ## What is Cordial? Cordial is the only true marketing platform that empowers brands to fully automate their marketing strategies. Future-thinking brands such as Revolve, Eddie Bauer, and Adore Me choose Cordial to deliver high-conversion messages—across email, SMS, mobile app, social media, direct mail, and more—that drive record-breaking customer engagement and revenue growth. ## What is Cordial used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Overall rating Based on 7 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Cordial?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://cordial.com/&name=Cordial) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Cordial 4.7 (7) VS. [4.5 (1,132)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.9 (7) Ease Of Use 4.5 (22) Value For Money 5.0 (6) Value For Money 4.3 (19) Customer Service 4.9 (7) Customer Service 4.6 (21) ## Cordial alternatives [4.2 (983)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $61.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [4.5 (1,131)](https://www.capterra.com/p/134347/Intercom/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Listrak](https://www.capterra.com/p/64230/Listrak/) [4.0 (22)](https://www.capterra.com/p/64230/Listrak/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 73% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/64230/Listrak/) [WebEngage](https://www.capterra.com/p/143401/WebEngage/) [4.5 (32)](https://www.capterra.com/p/143401/WebEngage/reviews/) Starting price $1000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/143401/WebEngage/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Email Campaign Management 4.8 (6) 116.67% of 6 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Engagement Tracking 4.2 (5) 100.00% of 5 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Mobile Optimization 4.6 (5) 80.00% of 5 reviewers that rated this feature as important or highly important Optimize content to ensure it is easily accessible for mobile users Email Marketing 5.0 (3) 166.67% of 3 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Message Personalization 4.0 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Personalize text messages using templates and custom fields Campaign Analytics 4.5 (2) 150.00% of 2 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Cordial 72 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Automatic reply functionality for incoming messages Create and automatically send premade copy in response to customer messages Track visitors'/audience's responses across web pages and other optimized content Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Set campaign schedules by selecting start, pause, and end dates Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Identify customers at risk of migration and activate strategies to retain them Analytics that breaks the data in a data set into related groups/categories. Track and manage adherence to policies for any service, product, process, or supplier Manage, organize, and store contact information Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Process of dividing customers into groups based on common characteristics Tool to send questionnaires to customers to gauge feedback Customize data fields to support various needs and use cases Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Assembly of graphs and charts for visualizing and tracking statistics/metrics Import and export data to and from software applications Graphical representation of data Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Plan, execute, and analyze email marketing campaigns Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Pre-made examples and templates for emails Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Ensure compliance with the General Data Protection Regulation protocols Use AI to generate content in the form of text, images, videos, etc. Add, edit, and manipulate HTML code directly Store and manage images Create landing pages or online forms designed to capture new leads and prospects Manage contacts across multiple mailing lists Send messages to multiple subscribers at the same time Personalize text messages using templates and custom fields Notifications via mobile devices Optimize content to ensure it is easily accessible for mobile users Observe and track the demand, usage, progress or quality of a system, product, or user Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Create many versions of emails, forms, or actions and gauge which is most effective Track the number of open emails, messages, and texts for any campaign Adjust communications based on previous interactions or personal preferences Preview materials before finalizing projects Trigger clickable pop-up messages Analyze and gain insights into data in real-time Receive data and information in real time Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Send individual or bulk text messages at predetermined times Short phone numbers that used to opt-in to SMS campaigns Send promotional campaigns or transactional messages via text messages Send messages via SMS Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Add or remove subscribers from mailing lists Generate or append custom campaign parameters to URLs Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.4 (7) 4.4 Based on 7 reviews ## Pricing Value for money 5.0 (6) ### Starting price Contact vendor for pricing Free trial not available Value for money 5.0 (6) 5.0 Based on 6 reviews ## Integrations [ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Yotpo](https://www.capterra.com/p/144389/Yotpo/)[ Segment](https://www.capterra.com/p/150621/Segment/)[ Amplitude](https://www.capterra.com/p/158741/Amplitude/)[ Litmus](https://www.capterra.com/p/178360/Litmus/)[ Heap](https://www.capterra.com/p/147216/Heap/)[ SparkPost](https://www.capterra.com/p/82543/SparkPost/)[ Recharge](https://www.capterra.com/p/206617/ReCharge-Payments/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (7) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (7) 4.9 Based on 7 reviews ## User reviews Overall rating 4.7 Based on 7 reviews Filter by rating 5(6) 4(0) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent PS Pinki S. Sr. Director of eCommerce & Marketplace Retail ### "Great Service for Good Value" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 19, 2023 Pros 1\. The smarty logic and other features available for use. 2. The ability to manage both, email and sms, through them.3. The full service team is great! (client services and production) Cons 1\. Would like to see an out of the box connection with GA42. Would like to see more consistent and formal reporting on usage and performance Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JW Jen W. Director of Email and Retention Marketing Retail ### "Great Technology and Support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 6, 2023 Amazing! We love the product and our support team. Pros My team loves the ease of use and the support that we receive from the Cordial team to customize things to our specific needs. Cons Most of our limitations are actually internal data issues. The major thing we've wanted to see is more options for analytics around trends/link tracking, etc. Alternatives considered [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) [Listrak](https://www.capterra.com/p/64230/Listrak/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AB Anna B. Digital Marketing Specialist Retail ### "Great to Work With" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 6, 2023 Pros I like the dashboard, reliability, and the team the most. Cons The integration could have gone a little smoother Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Drew K. Digital Content Specialist Sporting Goods ### "Cordial does it best" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 10, 2023 Super positive. As I've gotten more familiar with the tool it's enabled me to grow our email marketing program quickly and I've learned a lot along the way. Pros I think the customization of different email building components that Cordial allows you to have is my favorite feature. Our email campaigns wouldn't look as good as they do in other tools simply because they can't function like Cordial does. Overall it's helped ramped up our email program to be industry leading. Cons Just the learning curve really, but that comes with most new systems and tools. With all the different functionality that comes with Cordial, logging in for the first time and diving into the tool can be overwhelming but there are plenty of resources online and with their support and account management teams that are able to help solve problems quickly and effectively. Alternatives considered [Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reasons for choosing Cordial Functionality and capabilities first, and then familiarity. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AC Anthony C. Sr Analyst Customer Lifecycle Marketing Leisure, Travel & Tourism ### "Cordial is Top-Notch" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 10, 2023 Great experience so far, and excited to continue the relationship and grow together! Pros The interface is very user friendly. I'd never heard of Cordial prior to joining virgin voyages, but was able to easily learn the platform. But mostly I cannot say enough great things about \[sensitive content hidden\], and just the support we receive from them on a daily basis. Anything we need, we reach out in slack and get prompt responses every time and nearly always get a solution. Cons I think the only thing we find is sometimes Cordial may not easily integrate with some of our external partners. Switched from [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) The switch occured before my arrival to the company, but the primary factor was cost. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. HD Hayden D. CRM Specialist Apparel & Fashion ### "Easy to use and supportive team, would like more features out of the box" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 5/10 August 10, 2023 Pros The ease of use of the sculpt template feature. Cons The lack of dynamic content / personalization features out of the box. We've had to request lots of these features which the team is looking into implemnting. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DL Daniel L. Manager, Loyalty and Email Analytics Retail ### "Fast and Flexible" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 10, 2023 Overall has been very positive experience, especially moving from an older legacy ESP Pros Platform runs fast and the team is very helpful with building solutions Cons Could use some quality of life items like a coupon manager or interface for recommendation management Reasons for choosing Cordial Cordial was more flexible and suited for our needs - also much more affordable Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. 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