--- title: "ROIVENUE Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about ROIVENUE Software - reviews, pricing plans, popular comparisons to other Marketing Attribution products and more." source_url: "https://www.capterra.com/p/177026/ROIVENUE/" page_type: "product" language: "en" publication_date: "2026-10-19" --- # ROIVENUE Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 19, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) ROIVENUE ## What is ROIVENUE? ROIVENUE is an award-winning analytics, attribution and optimization suite for ecommerce. It helps marketers to accelerate revenue growth and increase marketing profit through data integration and understanding of multi touch journeys. Using data-driven attribution models, it allows marketers to identify underperforming campaigns, address over-invested channels and reallocate advertising budget for ROI maximization. Google says it worked. Meta says it worked. Your last-click report says something else. Roivenue is an independent marketing measurement and attribution platform for ecommerce brands and agencies – we measure the customer journey ourselves (cross-device, cookieless, inside walled gardens most tools can't reach) and attribute results to what actually drove them, not what a platform wants you to believe. R-AI and MCP let you ask that data directly instead of exporting another spreadsheet. ## What is ROIVENUE used for? [Marketing Attribution](https://www.capterra.com/marketing-attribution-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[eCommerce](https://www.capterra.com/ecommerce-software/) Top alternative Featured Overall rating Based on 17 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €999 Other, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for ROIVENUE?[Manage this product listing](https://www.g2.com/products/roivenue-attribution/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### ROIVENUE 4.8 (17) VS. [5.0 (76)](https://www.capterra.com/p/156125/Phonexa/reviews/) Starting Price €999 Other, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (17) Ease Of Use 4.7 (76) Value For Money 4.6 (17) Value For Money 4.8 (74) Customer Service 4.9 (17) Customer Service 5.0 (74) ## ROIVENUE alternatives [4.6 (6,132)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.6 (2,330)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.3 (719)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars ## FAQs about ROIVENUE Overview ### Which roles and teams benefit most from ROIVENUE? ROIVENUE is most used by marketing leaders, digital marketing managers, e-commerce analysts, and executive teams that need to connect campaign spending with sales results. Analysts and PPC consultants use it to assess channel performance and attribution, while CEOs, managing partners, country managers, and product managers review dashboards to guide budget, growth, and commercial decisions. Answer based on 17 reviews Overview ### What company size and industries is ROIVENUE built for? ROIVENUE is built for small ecommerce and retail businesses, which make up 76% of reviewers, with retail representing 35%. It also serves midsize companies (18%) and enterprises (6%), particularly in consumer goods and marketing and advertising, each accounting for 18% of reviewers. Answer based on 17 reviews Features and Usability ### What are the key features of ROIVENUE? ROIVENUE offers attribution modeling across B2B and B2C attribution, including cross-channel, multi-channel, and multi-touch attribution. It also includes campaign tracking, campaign analytics, ROI tracking, conversion tracking, real-time reporting, dashboard creation, customizable reports, data visualization, and integrations through APIs and third-party connectors. Pricing ### How much does it cost and what fees or limitations are included? ROIVENUE starts at €999 per month for the Attribution Starter plan, which includes unlimited websites and a 750k sessions limit. The Attribution Plus plan costs €1999 per month and adds a dedicated client success manager with a 2M sessions limit. No free plan or trial is listed. Integrations ### Which third-party tools and platforms does ROIVENUE integrate with? ROIVENUE integrates with over 20 third-party tools, including analytics and ad platforms such as Adobe Analytics, Google Ads, Google Analytics 360, Google Campaign Manager 360, AT Internet Web Analytics, and AppsFlyer. It also connects with Meta for Business, TikTok, Pinterest, SnapChat for Business, AdRoll, Criteo, Awin, CJ Affiliate, TradeTracker, Amazon S3, and Microsoft Azure. Getting Started and Support ### What training and onboarding options does ROIVENUE offer? ROIVENUE provides in-person training, live online sessions, webinars, documentation, and videos. In-person training and live online sessions support guided setup, webinars cover scheduled instruction, and documentation and videos offer self-paced reference material for learning features and reviewing steps as needed. Getting Started and Support ### What customer support options does ROIVENUE offer? ROIVENUE provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. No reviewer feedback on support is available here, so user experience details such as response speed, helpfulness, or common frustrations cannot be confirmed from the provided information. ## Features AI summary Based on 362 Marketing Attribution reviews Capterra data shows that buyers of Marketing Attribution rank the following features as their top priorities: - **Conversion Tracking** (**65%** of reviewers rated this feature as critical) - **Campaign Analytics** (**52%**) - **Performance Metrics** (**61%**) ROIVENUE supports all three of the features reviewers value most: **Conversion Tracking**, **Campaign Analytics**, and **Performance Metrics**. Together, these capabilities help businesses track customer actions across channels, measure campaign results more clearly, and monitor marketing outcomes with greater accuracy, allowing teams to make better budget decisions and improve overall campaign performance. Conversion Tracking 5.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Campaign Analytics 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Performance Metrics 4.7 (6) 66.67% of 6 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. ROI Tracking 4.9 (9) 55.56% of 9 reviewers that rated this feature as important or highly important Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Cross Channel Attribution 4.9 (9) 66.67% of 9 reviewers that rated this feature as important or highly important Track user conversions from all digital sources Multi-Touch Attribution 4.7 (7) 57.14% of 7 reviewers that rated this feature as important or highly important Evaluate the impact of each touch point that drives a conversion ROIVENUE 80 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Generate one-off reports that meet information requirements Manage advertising space and its sales within your network or publication Track an affiliate partner's promotion of a product or service and any associated sales A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Software program that continuously adjusts its behavior based on observed data Application programming interface that allows for integration with other systems/databases Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Provides features for B2B marketers. Provides features for B2C marketers. Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Group campaigns by project, client, or campaign for better management. Track the performance of marketing campaigns across multiple channels. Manage various distribution channels, build relations with channel partners, and track their performance Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. Track the amount of clicks on individual products to measure campaign results Analytics that breaks the data in a data set into related groups/categories. Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Track user conversions from all digital sources Tracks customer interactions across mobile and desktop. Works across multiple software systems or databases Reports created by the user to cater to specific requirements. If you can build it in Excel, you can build it in the custom report writer A report showing what actions customers perform Tracks customer behavior from social media and incomplete sales to inform pricing decisions. Visualize and analyze customer experience across all touchpoints and channels Customize data fields to support various needs and use cases Alter the layout and content of reports Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Process of gathering, measuring, and analyzing accurate data Import and export data to and from software applications Connect to big data sources Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Graphical representation of data Displays attribution data through easy-to-interpret charts and graphs. Assemble applications and processes by dragging over and arranging pre-built components Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Establish measurable goals and objectives and track their progress over a specific period of time Track and monitor a specific set of keywords Tracking the status of previously identified performance measurements Automate workflows and trigger campaigns based on customer actions Observe and track the demand, usage, progress or quality of a system, product, or user Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Collect information from multiple sources Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Evaluate the impact of each touch point that drives a conversion Collects marketing campaign performance data across multiple channels Allows users to give natural-language instructions for browser-based tasks. A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Predict future data based on historical data sets Analyze and gain insights into data in real-time Receive data and information in real time Active reporting of data and metrics Log and store the source of contacts/leads Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Search and filter data across systems to locate required information by entering keywords or certain criteria Manage campaigns and track engagement for marketing efforts across social media channels Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. Track the amount of money spent on a certain product or with a certain supplier Generate or append custom campaign parameters to URLs Attach digital tags to documents and assets for identification, search, or monitoring purposes Set up connections to third-party platforms to improve business processes Track the amount of time users spend on websites Monitor user activity through engagement methods Interact with data visualization elements, such as charts and graphs, to drill down into data Graphical representation of data or processes Track and analyze information regarding website visitors Ability that lets users rebrand the software to make it look like their own Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.8 (17) 4.8 Based on 17 reviews ## Pricing Value for money 4.6 (17) [View pricing plan details](https://www.capterra.com/p/177026/ROIVENUE/pricing/) Attribution Starter €999.00 Other,Per Month It includes: - 750k Sessions Limit - Unlimited Websites Attribution Plus €1,999 Per Month It includes: - 2M sessions limit - Unlimited Websites - Dedicated client success manager Attribution Enterprise Contact Vendor for Pricing It includes: - Unlimited Websites - 7.5M Sessions Limit - Optimization Consultant (Monthly) Value for money 4.6 (17) 4.6 Based on 17 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ Microsoft Azure](https://www.capterra.com/p/16365/Azure/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/)[ Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)[ Amazon Simple Storage Service (S3)](https://www.capterra.com/p/174285/Amazon-S3/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ TikTok](https://www.capterra.com/p/237591/TikTok/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (17) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (17) 4.9 Based on 17 reviews ## User reviews Overall rating 4.8 Based on 17 reviews Filter by rating Counts reflect reviews available in this feed. 5(14) 4(3) 3(0) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful Denis N. Online Sales Analyst Used the software for: 1-3 years ### "A perfect choice for data-driven marketing, data integration and attribution" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 15, 2021 I highly recommend Roivenue as a data-driven marketing tool for ecommerce businesses for its perfect data integration, marketing analysis and atrribution modeling. Pros The most useful feature for our company was integration data from all marketing platforms. Roivenue is the right tool for this purpose, wide scale of connectors with many export options is exactly what we need. The second most important thing is well-designed attribution modeling including custom models. After upgrade to Roivenue2 there is also very comfortable work on frontend. Cons Considering we are not standard ecommerce sales, there are some limitations in using few features, because of problematic data integration. UI bugs may be a little disturbing but this should be a temporary issue as Roivenue2 is a relatively new environment. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer CMO Used the software for: 3-5 years ### "Data driven performance marketing" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 20, 2022 We totally changed our point of view to performance marketing. We already saved big money for non efficient campaigns and accordingly we move part of the budget to the most effective segments. Pros It helps us to track our investments and match it with performance of marketing campaigns, also make an attribution view. Sales data are exact because of connection to ERP system, also we can see Marketing Profit which means that we can optimise all the campaigns in dependence to real margin. System is well automated and safe your time. Traditional ROAS method (we ran before) is good but doesn't count with margin and is focused on the ratio between revenue and marketing spend - that's not enough for nowadays marketers. Cons Sometimes it slower and I have to wait for results. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Libor P. Marketing Manager Used the software for: Less than 1 year ### "Reivenu could be great but it depends on your business situation" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 March 24, 2022 It is a great tool, but our agencies did not want to use it, otherwise I believe it would helped our business to grow. Pros I liked all kinds of reports to DataStudio. I used analytics prospector, that helped me analyze gaps in our campaignes. Cons It is great tool, maybe a bit expensive. But it does a lot of things for its price. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Ondrej T. Managing Partner Used the software for: Less than 1 year ### "Great marketing attribution platform!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 20, 2021 Overall its a good user experience and I would recommend this tool to every agency or company that wants to have a better overview of their most important indicators - marketing spend, attribution and ROI. Pros Finally, we were able to find software that helps us evaluate our marketing activities and gives us the ability to instantly see performance for each marketing channel and country. It only takes a few clicks to have the important information needed for better strategic decisions. Cons During our use, we came across a few bugs, which were quite promptly resolved. The integration of the software went well and it was not extra complicated. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Martin Š. Freelance Marketing Consultant Used the software for: 3-5 years ### "Roivenue helps us evaluate every step in marketing" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 27, 2018 We were searching tool that will help us integrate all the data from marketing platforms, analytical softwares and CRM into one place. And we found it in Roivenue. Pros We can evaluate every test in marketing (marketing spend increase, freeshipping, improved product page, different pricing,..) and learn from in. It is very easy to evaluate tens of ecommerce sites within literally few minutes. Cons Setting up traffic channels would be better if sitespeed is faster. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Adam K. CEO Used the software for: Less than 1 year ### "great value, superb customer support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 June 10, 2021 We have switched from simmilar tool (Funnel) and liked onboarding and overall experience, we have already saved quite some money. I appreciate advanced attribution. Pros We like the easiness of onboarding and overall experience. Cons They could have more marketing connectors Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Daniel K. Country Manager Sweden Used the software for: Less than 1 year ### "Tracking & Attribution of the entire Online Marketing Mix - Done!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 29, 2020 After working with other similar companies I am incredibly pleasantly surprised by their willingness to help, and assist when needed, as well as being very flexible when obstacles arise from our side. Pros \+ The Integration: We were more or less up and running with the entire software within a couple of weeks + The Service: From the training to ongoing problem-solving; these guys are great! + The Platform: Inside the platform we have more or less everything we as a marketing-department would like to have. We can now have one single platform to compare channels, costs and conversions over multiple regions. + The Export options: We've been able to export all of our data into other systems where we have been able to explore it even further. Cons \- I was bummed that there is no possibility to actually build our own dashboards within the platform Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Ondřej W. Product Manager Used the software for: Less than 1 year ### "Control your ROAS, costs and revenues throughout multiple marketing sources" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 March 29, 2022 Pros We usy Roivenue mostly for one reason and that is they are one of few apps that provides a lot of connectors to marketing sources and also has a mutimple ways to export the data. You can add dozens of marketing sources and pair it with Google Analytics and have a clear view of your bussines costs to roivenue ratio. They newly provide export to Google Data studio so you can easily vizualise the data. Or you can just view the raw data at their app if necessary. Cons Basically just one thing and that is the problem with exporting a lot of data is really problematic here, having 20+ Google Analytics accounts exported to GDS is really problem and every reload takes a few minutes to view the graphs. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer eCommerce Data & Analytics Manager Used the software for: Less than 1 year ### "A tool for marketers needs" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 13, 2022 Very helpful customer service Pros There are plenty of tools on the market that share similar functionality - ads costs, multi touch attribution. Roivenue is tailored for marketing specialists (you can upload costs of freelancers, set budgets, targets) and this is where the tool shines. Cons More connectors (especially to marketplaces), site speed Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer CEO Used the software for: 1-3 years ### "Must-Have Tool for eCommerce Website" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 15, 2022 A comprehensive attribution tool perfectly adapted to e-commerce. Pros We like to use roivenue to compare attribution models in different dimensions. The system is well designed and easy to use. Cons Roivenue is time consuming to implement, but it's to be expected, it's an ongoing process. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/177026/ROIVENUE/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.