# Google Analytics 360 Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Google Analytics 360 Software - reviews, pricing plans, popular comparisons to other Web Analytics products and more. Source: https://www.capterra.com/p/177042/Google-Analytics-360 --- # Google Analytics 360 Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Google Analytics 360 ## What is Google Analytics 360? Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors. Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords. ## What is Google Analytics 360 used for? [Web Analytics](https://www.capterra.com/web-analytics-software/)[Data Analysis](https://www.capterra.com/data-analysis-software/)[Dashboard](https://www.capterra.com/dashboard-software/) Overall rating Based on 8,089 user reviews Reviews sentiment Positive 97% Neutral 3% Negative 0% Pros & cons Detailed website traffic analysis Comprehensive actionable business insights Complex and confusing navigation Occasional bugs and technical issues Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Google Analytics 360?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.google.com/webhp&name=Google Analytics 360) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Google Analytics 360 4.7 (8,089) VS. [4.6 (2,315)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting Price Contact vendor Starting Price $139.95 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.2 (8,028) Ease Of Use 4.3 (248) Value For Money 4.7 (5,515) Value For Money 4.2 (198) Customer Service 4.2 (5,170) Customer Service 4.4 (193) ## Google Analytics 360 alternatives [4.3 (329)](https://www.capterra.com/p/119119/Domo/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars Highest Rated [4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) [4.6 (251)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Starting price $125.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/148472/SimilarWeb-Pro/) [Looker](https://www.capterra.com/p/169053/Looker/) [4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/) Starting price $2000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/169053/Looker/) [View all alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) ## Who uses Google Analytics 360? Based on Capterra reviews from the past year Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Detailed website traffic analysis 94% positive reviews out of 965 Most reviewers indicate website traffic tools help track sources, monitor trends, and refine content for growth. Michele T SysAdmin, 501 - 1,000 employees. "Google Analytics 360 is probably one of the most complete tool for monitoring traffic to your website and perform in-depth analysis." Complex and confusing navigation 55% negative reviews out of 281 Most reviewers find navigation unintuitive, with menus and features difficult to locate, especially for new users. Stephan B Digital Marketing Manager, 11 - 50 employees. "It can be tricky to set up correctly and many features are buried under several sub-menus and hidden tabs." Comprehensive actionable business insights 96% positive reviews out of 519 Most reviewers describe insights as crucial for understanding user behavior, optimizing strategies, and driving decisions. Farooq Z Founder, 1 employee. "What I like most about Google Analytics 360 is the valuable synthesis and actionable insights provided." Occasional bugs and technical issues 45% negative reviews out of 201 Some reviewers describe bugs, glitches, and slowdowns that complicate setup, troubleshooting, and reliable data tracking. Advanced audience segmentation tools 94% positive reviews out of 441 Most reviewers appreciate audience demographics for tailoring marketing, improving engagement, and targeting specific user groups. Octavio T Senior Content Writer, 51 - 200 employees. "It allows audience segmentation which helps us adjust web content to suit the target and achieve our goals." Privacy and data security concerns 52% negative reviews out of 99 Most reviewers report worries about data privacy, user tracking, and compliance with regulations when using analytics. Saurabh S Senior Research-Talent, 10,001+ employees. "Privacy concerns: Sometimes I am concerned about the amount of data that Google Analytics 360 collects and the potential for the tool to be used to track user behavior." ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Data Visualization 4.6 (1,188) 59.34% of 1188 reviewers that rated this feature as important or highly important It gives you interactive dashboards and visual tools—like charts, graphs, and tables—to make complex data easy to interpret. Users think customizable dashboards, integration with Google Data Studio, and pre-built templates help teams quickly spot trends and communicate insights. Reporting/Analytics 4.7 (754) 66.05% of 754 reviewers that rated this feature as important or highly important Google Analytics 360 offers comprehensive, customizable reporting that helps you track KPIs, user behavior, and campaign effectiveness across platforms. Reviewers appreciate real-time updates, integration with tools like BigQuery and Salesforce, and the ability to generate actionable insights. Conversion Tracking 4.5 (705) 51.77% of 705 reviewers that rated this feature as important or highly important This aspect helps you measure marketing ROI by tracking actions that lead to sales or goals. Reviewers indicate it’s accurate, supports multi-channel attribution, and integrates with Google Ads, though some mention setup can be tricky for advanced goals. Data Import/Export 4.5 (636) 52.04% of 636 reviewers that rated this feature as important or highly important With this capability, you can import and export data in various formats, integrate external sources, and automate sharing. Reviewers value seamless integration with Google Ads, Google Sheets, and other platforms, noting it simplifies analysis and enhances reporting flexibility. User Interaction Tracking 4.5 (615) 53.50% of 615 reviewers that rated this feature as important or highly important You gain detailed insights into user journeys, clicks, and navigation paths. Some reviewers find integration with Google Search Console and real-time tracking valuable for identifying friction points, optimizing content, and improving user experience across web and mobile. Data Connectors 4.5 (583) 53.34% of 583 reviewers that rated this feature as important or highly important Connect to big data sources Google Analytics 360 62 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Generate one-off reports that meet information requirements Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Tools for the systematic analysis of various types of data or statistics Application programming interface that allows for integration with other systems/databases Analyze data and automatically generate insights using AI/ML technologies Track visitors'/audience's responses across web pages and other optimized content Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Track the performance of marketing campaigns across multiple channels. Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. Provides a channel for team members to share media files, communicate, and work together This aspect helps you measure marketing ROI by tracking actions that lead to sales or goals. Reviewers indicate it’s accurate, supports multi-channel attribution, and integrates with Google Ads, though some mention setup can be tricky for advanced goals. A collection of customer information such as contact details, demographics, previous interactions, etc. Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Alter the layout and content of dashboards Alter the layout and content of reports Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Collect, process and structure data from multiple sources for further analysis Import, collect, and capture data from multiple sources Connect to big data sources Discover and connect variety of data sources to the application for analysis With this capability, you can import and export data in various formats, integrate external sources, and automate sharing. Reviewers value seamless integration with Google Ads, Google Sheets, and other platforms, noting it simplifies analysis and enhances reporting flexibility. Combining data from different sources and providing a unified view Ability to handle large datasets It gives you interactive dashboards and visual tools—like charts, graphs, and tables—to make complex data easy to interpret. Users think customizable dashboards, integration with Google Data Studio, and pre-built templates help teams quickly spot trends and communicate insights. Form predictions based on past and present data/trends Method of analysis that visualizes the series of events that lead towards a defined goal. Compile and organize data into specific metrics Retrieves search results using various capabilities, including AI, ML and NLP Edit and personalize data view as needed Track and monitor a specific set of keywords Tracking the status of previously identified performance measurements Enable businesses to implement machine learning algorithms on business data such as sales and revenue Reports specific to marketing and associated campaigns Observe and track the demand, usage, progress or quality of a system, product, or user Collect information from multiple sources Allows users to manage data from a number of sources A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Capture, organize and track product-specific data and information in a centralized location Analyze and gain insights into data in real-time Receive data and information in real time Active monitoring of systems, applications, or networks Active reporting of data and metrics Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement Log and store the source of contacts/leads Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Google Analytics 360 offers comprehensive, customizable reporting that helps you track KPIs, user behavior, and campaign effectiveness across platforms. Reviewers appreciate real-time updates, integration with tools like BigQuery and Salesforce, and the ability to generate actionable insights. Search and filter data across systems to locate required information by entering keywords or certain criteria Display aggregated data points on one page for a bird's eye view assessment Attach digital tags to documents and assets for identification, search, or monitoring purposes Set up connections to third-party platforms to improve business processes Track the amount of time users spend on websites Track and interpret metrics on the usage of company resources You gain detailed insights into user journeys, clicks, and navigation paths. Some reviewers find integration with Google Search Console and real-time tracking valuable for identifying friction points, optimizing content, and improving user experience across web and mobile. Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks Graphical representation of data or processes Track and analyze information regarding website visitors An extended application or connector that enables users to perform additional services with their current set of tools Get Advice We can help you find the software with the features you need. Features 4.6 (7,989) 4.6 Based on 7,989 reviews ## Pricing Value for money 4.7 (5515) ### Starting price Contact vendor for pricing Free trial available Value for money 4.7 (5,515) 4.7 Based on 5,515 reviews ## Integrations [ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[ Google Tag Manager 360](https://www.capterra.com/p/245657/Google-Tag-Manager/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.2 (5170) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.2 (5,170) 4.2 Based on 5,170 reviews ## User reviews Overall rating 4.7 Based on 8,089 reviews Filter by rating 5(5857) 4(1958) 3(251) 2(19) 1(4) Mentioned topic Sorted by most recent Patrick S. CEO Consumer Goods ### "Google Analytics 360 - great for beginners" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 6/10 March 25, 2026 I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to connect analytics data with advertising and optimization efforts. But I don't trust the plug-in for wordpress. Pros Ability to have one platform for multiple websites. Ease of integration. Driving down on the data is good when looking at website traffic sources. And it's free. Cons The plug-in for wordpress. I don't feel it is secure, and I pulled the system from my sites after being exposed to multiple hacks. I need to research this more. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Zach P. Marketing Coordinator Education Management ### "The Full 360 Experience" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 February 25, 2026 Overall GA 360 has either met or exceeded all of our expectations in terms of features, functionality and reporting. If you're an organization that is trying to improve their data analysis and reporting Google Analytics 360 is a must-have tool. Pros Google Analytics 360 has allowed our organization to get richer data insights and provided a more streamlined way for data collection which helps inform our broader marketing strategies. The advanced website tracking has enabled us to dive deeper into understanding our customers and how they interact with our website. It is by far one of the most valuable tools we have when it comes to analyzing customer data. The platform itself is relatively easy to use, but can get increasingly complex if you require advanced reporting and dashboards. Cons The user interface itself is great, but things can get a little confusing and complex if you need to set up advanced features that require customization to fit your organizations needs. This will often require additional training or support. The learning curve can be a bit longer depending on the complexity of your analytics and data reporting. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Tracie B. Executive Director Non-Profit Organization Management ### "Good product but you’ll need some experience" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 February 19, 2026 Good. The product is robust in its features and capabilities for analytic tracking and analysis, the set up and implementation/comprehension of the information provided requires a very strong base knowledge of web analytics. Pros I like that Google analytics allows you to have multiple reports for specific analytics (demographics, page views, etc.) that you can easily navigate to within the app. Cons Google analytics was difficult to set up, understand, and implement without the use of multiple tutorials and self guided teaching. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ML Maggie L. Digital Marketing Manager Marketing and Advertising ### "Google Analytics Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 26, 2026 Overall, it’s a great tool that delivers deep insights, especially valuable for tracking digital marketing performance and member behavior. Pros Powerful data analysis capabilities, customizable dashboards, and strong integration with other Google products make it easy to analyze large datasets and uncover insights. Cons The platform’s complexity can be challenging for smaller credit union teams that don’t have dedicated analytics staff or technical support. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Director Defense & Space ### "Better data but you pay for it " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 January 8, 2026 Marketing team relies deeply on this data and has given us much more transparency into internal and external traffic and trends Pros Is an upgrade with higher data limit, and lets us frack specific audiences in depth, more faster and better data in customized dashboards and reports. Cons The cost, there is a significant cost increase for enterprise especially larger orgs and we had to really assess the value but decided ultimately we have to have it as our competitors do. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Roger A. Owner Marketing and Advertising ### "Powerful tool, but not easy to learn" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 2.0 2.0 Likelihood to Recommend 9/10 January 3, 2026 Overall, my experience was good. It is a very strong and professional tool for advanced analytics, but it requires time, practice, and a good understanding of data to really take advantage of it. Pros I really liked the level of detail in the data and the ability to analyze large amounts of traffic without issues. The integration with other Google tools is very powerful and helpful for decision making. Cons The learning curve is high and at the beginning it can be confusing. Also, the interface is not always intuitive and sometimes it takes time to find specific reports. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Calixte B. CTO Computer Software ### "Great And Complete Analytics Tools" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 December 7, 2025 Pros Google analytics is a really easy to use tool, with no cost. It’s really easy to integrate to any website and a lot of solutions support it natively. Cons Google Analytics is often blocked by browser/browser extension, whereas self-made solution is usually not detected by tracking blocker Alternatives considered [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/) Reasons for choosing Google Analytics 360 Natively supported by more software we are using. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DV David V. Lead Developer Information Technology and Services ### "A Great Data Analytics Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 November 15, 2025 I use this tool regularly and it helps us analyze SEO and other marketing efforts across multiple clients. It also provides insights that we can use when developing new content strategies. Pros Google Analytics has still been able to deliver actionable data even as data restrictions have started to cap the amount of data we can receive. This tool remains critical for marketing and lead attribution. Cons The UI can be confusing and usually requires looking up ways to get the data that you are looking for. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Performance Marketing Specialist Legal Services ### "Great for Experts, Not for Casual Use" 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 November 1, 2025 Pros It's a great place to see everything that's happening on your website. It's also very easy to set up an account and quickly see website interaction/conversion data. Cons It's not user friendly. You practically need to take a whole course on how to effectively use it or else it's impossible to understand what's going on. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. R. Ryan .. Analytics Manager Real Estate ### "It's... just okay" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 6/10 October 20, 2025 Much preferred the older UA before compared to GA4. The newer GA4 is not an improvement in any way whatsoever. Pros It's intuitive enough to use and get the data you need. Easy to learn and use and configurations and customizations are possible. Cons Universal Analytics was honestly much better. GA4 has not been great since it was in beta. Simple reports that could be pulled with UA before now require custom reports in GA4. Also a lot of the data in GA4 is sampled and you need to request unsampled data or get the data in BQ which is just a cash grab. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Popular comparisons [Similarweb vs Google Analytics 360](https://www.capterra.com/compare/148472-177042/SimilarWeb-Pro-vs-Google-Analytics)[Looker vs Google Analytics 360](https://www.capterra.com/compare/169053-177042/Looker-vs-Google-Analytics)[Semrush vs Google Analytics 360](https://www.capterra.com/compare/151962-177042/SEMrush-vs-Google-Analytics)[Adobe Analytics vs Google Analytics 360](https://www.capterra.com/compare/177042-202871/Google-Analytics-vs-Adobe-Analytics)[Matomo vs Google Analytics 360](https://www.capterra.com/compare/177042-182627/Google-Analytics-vs-Matomo-Analytics)[Mixpanel vs Google Analytics 360](https://www.capterra.com/compare/158740-177042/Mixpanel-vs-Google-Analytics)[Domo vs Google Analytics 360](https://www.capterra.com/compare/119119-177042/Domo-vs-Google-Analytics)[AccuRanker vs Google Analytics 360](https://www.capterra.com/compare/149278-177042/AccuRanker-vs-Google-Analytics) [Lucky Orange vs Google Analytics 360](https://www.capterra.com/compare/150695-177042/Lucky-Orange-vs-Google-Analytics)[Simple Analytics vs Google Analytics 360](https://www.capterra.com/compare/177042-248710/Google-Analytics-vs-Simple-Analytics)[TapClicks vs Google Analytics 360](https://www.capterra.com/compare/145227-177042/TapClicks-vs-Google-Analytics)[Tableau vs Google Analytics 360](https://www.capterra.com/compare/177042-208764/Google-Analytics-vs-Tableau)[ClicData vs Google Analytics 360](https://www.capterra.com/compare/145730-177042/ClicData-vs-Google-Analytics)[Heap vs Google Analytics 360](https://www.capterra.com/compare/147216-177042/Heap-vs-Google-Analytics)[Sisense vs Google Analytics 360](https://www.capterra.com/compare/86955-177042/Sisense-vs-Google-Analytics)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. 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